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Appier's AI solution empowers Nexon, yielding remarkable results in attracting valuable game users


SEOUL, SOUTH KOREA - Media OutReach - 1 December 2023 - Appier, a software-as-a-service (SaaS) company that uses artificial intelligence (AI), has announced significant results from its partnership with Nexon, the leading South Korean gaming company, to help the brand acquire high-value game users. KartRider Rush+ Marking a solid six-year partnership between Appier and Nexon, Appier's AI solution, AIBID, has played a pivotal role in achieving this milestone. AIBID, a proprietary AI audience model, meticulously identifies and targets high-value users, tailoring the approach to suit each unique game. Leveraging intricate analysis of user interactions within gaming applications, contextual data, and marketing graphics, AIBID excels not only in driving game installations but also in delivering an exceptional return on ad spend (ROAS), all while maintaining an outstanding user retention record. Dungeon & Fighter Mobile Nexon has adopted AIBID for the successful launches and high retention rates of its flagship titles, including Dungeon & Fighter Mobile and KartRider Rush+. "Witnessing AIBID's impact on our ROAS targets was truly exceptional. It's no wonder AIBID has seamlessly integrated into our user acquisition strategy, propelling our success to new heights," exclaimed WooChang Lee, Deputy Department Manager of Nexon. "Since adopting Appier's AIBID solution, our app's growth skyrocketed, generating impressive installs from day one. Notably, it consistently drew in high-quality users with remarkable retention rates. Appier's AI expertise is more than a solution; it's a catalyst for unparalleled growth and sustained excellence." In a standout campaign for Dungeon & Fighter Mobile last year, Nexon masterfully employed AIBID, securing high-value users from the very inception of the game's release. This strategic move led to an impressive 6.9% increase in level completion rates and a 1.4x surge in in-app purchases, witnessed from the first week to the fourth week. AIBID's re-engagement facet has proven equally impressive. Following a dip in installations for Nexon's popular game, KartRider Rush+, after 45 days post-launch, Nexon integrated AIBID's re-engagement tool, undertaking a strategic user retargeting effort. The outcome was nothing short of remarkable, with a striking 55% increase in user conversion rates (CVR) and a notable 16% upswing in in-app purchases. The re-engagement feature of AIBID effectively identifies users worth retargeting by analyzing recent user behavior patterns, including but not limited to in-app purchases within the last three days, reaching level 25 within five days, or logging into the game five or more times a day. The collaboration between Nexon and Appier shows no signs of waning, as Nexon unveils plans to introduce new features, including Appier's captivating 3D banners and in-banner videos. These innovative creative assets have not only garnered heightened user attention but have been successfully implemented in Nexon's new and time-honored games, such as KartRider: Drift and MapleStory M, resulting in a substantial increase in click-through rates (CTR). About Appier Appier (TSE: 4180) is a software-as-a-service (SaaS) company that uses artificial intelligence to power business decision-making. Founded in 2012 with a vision of democratizing AI, Appier now has 17 offices across APAC, Europe, and US, and is listed on the Tokyo Stock Exchange. Visit for more information about Appier and its applications of generative AI. About NEXON Founded in 1994, NEXON Co., Ltd. (Nexon) (3659.TO) is a company engaged in the production, development and operation of online games and Virtual Worlds. First listed on the Tokyo Stock Exchange in December 2011, Nexon was placed on JPX400 in 2015 and added to the Nikkei Stock Index 300 in 2017. In 2020, Nexon was added to the Nikkei 225. Nexon currently has more than 50 live games in more than 190 countries on PC, console, and mobile. Major game franchises include MapleStory, KartRider and Dungeon&Fighter. In 2021, Nexon completed the acquisition of Embark Studios AB, a company based in Stockholm, Sweden, developing multiple projects for global release. Contact Details Lara Sampara

December 01, 2023 02:15 AM Eastern Standard Time

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Exploring New Trends in the Digital Economy: Meet HTX at NFT Taipei 2023


December 1, 2023 - The founder of TRON and a member of HTX's Global Advisory Board, Justin Sun, received an invitation to attend NFT Taipei 2023, a prominent NFT event in Asia. Taking the virtual stage, he delivered a captivating speech titled "The Intersection of Digital, Humanity, and Art," sharing unique insights into the NFT market. Sun, a cryptocurrency mogul, emphasized that HTX, as one of the leading global cryptocurrency exchanges, is actively monitoring the NFT market’s evolution. The exchange aims to foster innovative growth in the digital economy and provide users with a diverse digital asset trading experience. During his speech, Sun introduced his own NFT avatars, such as Tpunk#3442 and BAYC Tron NFT. He expressed the view that the digital era, comparable to the settlement of Mars, signifies a trend that the crypto world can spearhead. NFT avatars represent a novel form of digital art, showcasing a more universal punk style that embodies a fusion of individual talent and artistic inspiration from traditional art. This, coupled with widespread recognition and appreciation, symbolizes a new era in the digital art landscape. According to Sun, each generation defines its era through unique artistic forms and expressions. To us, NFTs and unique on-chain digital art represent the creativity and vision of our generation in today's era driven by blockchain and artificial intelligence. They not only serve as mediums for our exploration and self-expression but also act as our virtual galleries. NFTs enable us to both create art and achieve decentralized and global interaction within the art world. This interaction transcends physical boundaries, providing a real-time space for global creators to create and participate. Regarding the integration of traditional art and NFTs, Sun emphasized that NFTs in the digital age demonstrate profound human interest and imbue digital art with genuine value and identity, ensuring that creators receive the deserved respect and rewards for their intellectual labor. Through NFTs, artists can directly communicate with their audience, eliminating the need for intermediaries, and explore more possibilities for creation and interaction. Furthermore, Sun mentioned that the APENFT Foundation was established in 2021 to promote the integration of the metaverse, finance, and art. It houses collections with a total value exceeding 1 billion RMB, including Picasso's "Femme nue couchée avec collier," Andy Warhol's "Three Self-Portraits," Chinese artist Zeng Fanzhi's "Portrait" for Justin Sun, Beeple's "Ocean's Front" and "ABUNBANCE," as well as the "Cube" NFT collection by the digital artist Pak and "Digital Zones" by Mitchel Chen. Sun expressed his pride in embracing new opportunities brought by digital art, as a member of HTX's Global Advisory Board and the founder of TRON. He also mentioned that HTX and TRON are dedicated to building a secure and reliable platform that allows more people to access NFTs and understand their value. He believes that NFTs will play a crucial role in connecting the digital world with the real world and exploring something more in human art and culture. NFT Taipei, known as the largest NFT art and blockchain forum in Asia, took place from November 30 to December 3 this year at the Songshan Cultural & Creative Park in Taipei. It brought together dozens of top leaders in the Web3 space to decode how to create new opportunities in blockchain and NFTs in the next bull run and discuss diverse topics such as AAA game firms engaging in blockchain games and DeFi's ability to meet market demands. Additionally, the OneOffs Fair during the NFT Taipei 2023 attracted hundreds of artists and over 100,000 participants around the world, featuring famous NFT projects including BAYC, the largest blue chip NFT community. As a steadfast advocate for the digital economy, HTX looks forward to leveraging the NFT Taipei event to establish closer connections with digital asset practitioners worldwide, jointly driving NFTs growth, exploring new trends and opportunities in the digital age, and creating new peaks in the digital economy. About HTX Founded in 2013, HTX has evolved from a crypto exchange into a comprehensive ecosystem of blockchain businesses that span digital asset trading, financial derivatives, wallets, research, investment, incubation and other areas. HTX serves millions of users worldwide, with a business presence covering over 160 countries and regions across five continents. Its three development strategies - "global development, technology drives development, and technology for good" underpin its commitment to providing comprehensive services and values to global cryptocurrency enthusiasts. Contact Details Michael Wang Company Website

December 01, 2023 01:16 AM Eastern Standard Time

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ATA to Hold Virtual Roundtable in Response to Film Translators

American Translators Association

A free virtual event held during Universal Human Rights Month will address the challenges depicted in the film Translators and provide insights into the repercussions of asking children to work as interpreters for people with limited English proficiency (LEP) and the trauma it can cause. The American Translators Association (ATA), the premier association of translators, interpreters, and language professionals in the world, will hold a free online roundtable to discuss concerns over the depiction of children as interpreters in the film Translators, directed by Rudy Valdez and presented by U.S. Bank. A diverse panel of language services industry experts, including researchers, language access advocates, and former child interpreters, will provide insights into the issue, explaining how the film missed a unique opportunity to address the trauma child interpreters can experience and how people who need professional interpreters can avail themselves of their federally protected rights to access them. The panel will discuss a review of the film and the issues it presents, analyze the challenges of offering “meaningful” language access for LEP individuals, and suggest solutions to avoid placing the language brokering burden on children. The free virtual event will be held on Thursday, December 14, 2023, at 12:00 p.m. EST in English, with Spanish and ASL (American Sign Language) interpreting and live professional captioning. Register here to receive a Zoom link to attend. A recording of the event will be made available afterwards on ATA’s website. ATA encourages advocates, journalists, and leaders to participate and help spread the word about this important issue. If you have any questions about this event, please contact us by emailing ATA’s Advocacy Committee at About the American Translators Association The American Translators Association (ATA) is the largest professional association of interpreters and translators in the United States, with thousands of members in over 100 countries who work in over 90 languages. Members include translators, interpreters, teachers, project managers, web and software developers, language company owners, hospitals, universities, and government agencies. ATA’s mission is to promote the recognition of professional translators and interpreters, to facilitate communication among its members, to establish standards of competence and ethics, to provide its members with professional development opportunities, and to advocate on behalf of the profession. Contact Details American Translators Association Kelli Baxter, Executive Director +1 703-683-6100 Company Website

November 30, 2023 12:20 PM Eastern Standard Time

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Tech the Halls

News Media Group, Inc.

Contact Details News Media Group, Inc. Karl Wayne +1 334-440-6397 Company Website

November 30, 2023 10:51 AM Eastern Standard Time

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PathAI Launches ArtifactDetect Model on AISight, Pioneering Automated Slide Quality Analysis in Pathology Labs


PathAI, a leading digital and computational pathology company which provides precision pathology solutions has announced the availability of ArtifactDetect 1 on AISight ™ 2, PathAI’s digital pathology image management system. This product automates the detection of artifacts on digital pathology whole slide images and quantifies the extent of artifact on any WSI. Artifacts are unintentional morphological features that do not have any histopathological relevance. Artifacts can limit the utility of these images for review by pathologists and require replacement of the image, which can create delays in slide review and case turnaround time. The addition of ArtifactDetect to the menu of algorithms available through AISight broadens the set of efficiencies that are enabled through computational pathology and improved laboratory operations with a digital workflow. This technology automatically identifies poor-quality samples, allowing for timely interventions such as re-staining or re-scanning, thereby saving valuable resources on scanning tech, histotechnology, and pathologist time. This announcement addresses a crucial gap in pathology labs — the lack of a standardized slide quality control system. Pathologists often spend significant time reviewing non-evaluable slides due to the absence of established quality standards. With ArtifactDetect, PathAI aims to provide quality control and workflow optimization features, empowering pathology labs worldwide. “We are very excited to partner with PathAI to enhance automation and accuracy in our laboratories, benefiting both our operations and the value we bring to our beneficiaries,” remarked Dr. Fernando Soares, Full Professor at the University of Sao Paolo and Head of the Department of Anatomic Pathology at Rede D’Or. Rede D’Or is the largest integrated health network in Brazil with more than 70 hospitals and 55 oncology clinics in operation across more than ten states. “We have been testing the AIM-HER2 Breast Algorithm on our diverse cohorts to much success and are excited to expand our collaboration with PathAI to include algorithms that can drive workflow efficiencies and help us better track the quality of our whole slide images.” "The absence of a consistent slide quality standard leads to inefficiencies and challenges in pathology labs," says Dr. Eric Walk, Chief Medical Officer at PathAI. "Our goal is to distribute our advanced algorithms to foster a standardized approach, significantly reducing the time spent on non-evaluable slides." To learn more about AISight, PathAI’s Image Management System, ArtifactDetect or any of PathAI’s other algorithm product solutions, please visit or request a meeting by contacting 1,2 ArtifactDetect and AISight are For Research Use Only. Not for use in diagnostic procedures. About PathAI PathAI is the only AI-focused technology company to provide comprehensive precision pathology solutions for clinical trials and laboratory use. Rigorously trained and validated with data from more than 15 million annotations, its AI-powered models can be leveraged to optimize the analysis of pathology samples to improve efficiency and accuracy of pathology interpretation, as well as to better gauge therapeutic efficacy and accelerate drug development for complex diseases. About AISight AISight, introduced earlier this year by PathAI, is a comprehensive digital pathology image management system, currently offered for Research Use Only. AISight provides best-in-class image and case management, ingestion, and viewing while seamlessly enabling access and deployment of AI applications. AISight can also be integrated bidirectionally with laboratory information systems for streamlined workflow adoption. Anatomic pathology laboratories of all sizes and specialties – including health systems, reference laboratories, independent pathology labs, and academic medical centers – may utilize AISight. Contact Details SVM Public Relations and Marketing Communications Maggie Naples +1 401-490-9700 Company Website

November 30, 2023 10:00 AM Eastern Standard Time

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Claravine Achieves the new AWS Advertising and Marketing Technology Competency


Claravine, The Data Standards Company TM, announced today that it has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Audience and Customer Data Management. Achieving the AWS Advertising and Marketing Technology Competency recognizes Claravine for its expertise in providing customers with a software that empowers advertisers and marketers to reinvent workloads with solutions that offer improved ability to deliver on the promise of modern marketing by consistently creating and applying data standards. As advertisers and marketers look to leverage the cloud to innovate and lean into digital transformation, they are increasingly looking for partners with services and solutions purpose-built to meet their needs. AWS Advertising and Marketing Technology Competency Partners provide customers such as advertising agencies, marketers, publishers, advertising or marketing technology providers, and analytics service providers with AWS validated solutions and services that help accelerate their advertising and marketing transformation. An added benefit for customers migrating or building advertising and marketing workloads on AWS is the number of integrations and distribution channels connecting shared data with flexibility and interoperability. Claravine is powered by AWS to support use cases in this industry. Claravine’s platform, The Data Standards Cloud, powered by AWS, lets customers take a proactive approach, addressing the root of data problems by activating unique standards across people and technology. Its collaborative user interface moves customers beyond engineered spreadsheets and slow, costly data cleanup. Used by Fortune 1000 companies, Claravine’s strategic integrations with top marketing and advertising platforms allow global organizations to define, apply and connect standards across their ecosystems for faster decisions, greater agility and increased return-on-investment (ROI) for their digital advertising dollars. Some of The Data Standards Cloud’s offerings include: Define standards in one shared platform: Put data standards in one accessible place, bringing taxonomy to life and helping customers quickly adapt to changing data needs. Standardize taxonomies, naming conventions, and metadata across all digital experiences. Improve measurement of digital campaigns and ROI. Achieving the AWS Advertising and Marketing Technology Competency differentiates Claravine as an AWS Partner Network (APN) member with demonstrated technical proficiency and proven customer success in running cloud solutions on AWS for the advertising and marketing industry. This program showcases advertising and marketing technology consulting and software AWS Partners who have domain knowledge and are providing cloud services powered by AWS. To receive the AWS Advertising and Marketing Technology Competency designation, AWS Partners must undergo a rigorous technical validation by AWS solution architects and have verified customer references. “Our team is dedicated to helping brands and agencies by leveraging the agility, breath of services, and pace of innovation that AWS provides. By achieving the AWS Advertising and Marketing Technology Competency, we can now provide data management processes to even more customers.” said Verl Allen, CEO of Claravine. “Our intuitive interface and varied list of top platform integrations make implementing increasingly needed data standards a seamless process.” AWS is enabling scalable, flexible, and cost-effective solutions from startups to global enterprises. To support the seamless integration and deployment of these solutions, the AWS Competency Program helps customers identify which AWS Partner solutions and services are powered by AWS for specific industry use cases. For a specific industry solution to meet a need, explore the AWS Partner solutions offered in AWS Data Exchange, AWS Marketplace, or APN Partners, including Claravine. About Claravine Claravine is The Data Standards Company aiming to give people, teams and technology a shared understanding of their data. Claravine helps brands and agencies deliver on the promise of modern marketing by standardizing taxonomies, naming conventions, and metadata across all digital experiences at the source of data creation, supercharged by AI. The Data Standards Cloud empowers a proactive approach to marketing metadata naming conventions and taxonomy for fast, accurate and rich business insights that help deliver the experiences customers want. Claravine partners with a quarter of the Fortune 100 to define, apply and connect standards across their ecosystem for faster decisions, greater agility, and increased ROI. For more information, visit Contact Details Kite Hill PR Michael Kocher Company Website

November 30, 2023 09:00 AM Eastern Standard Time

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ATRenew to use Chinese experience to support electronics recycling partners worldwide

ATRenew Inc

ATRenew Inc (NYSE:RERE) chief manager of investor relations and ESG Xiaoyi (Jessie) Jin speaks to Thomas Warner from Proactive about China's leading electronics recycling platform. She starts by giving an overview of the business, noting that ATRenew last year facilitated over 32 million electronics transactions, claiming a significant 10% market share in China. The company operates 2,000 physical stores and eight operational centres. Financially, ATRenew has achieved a 32% year-on-year increase in revenues, reaching 9.1 billion RMB in revenue for the nine months ending 30 September. The company also reported a substantial 74 million RMB non-GAAP operating profit for the same period, marking a pivotal point in its profitability journey. Jin attributes the success to the growing consumer awareness of circular economy principles and green consumption behaviours in China. Customers are increasingly open to trading in their used electronics, facilitated by partnerships with manufacturers like Apple and Huawei. Looking forward, ATRenew anticipates further 30% growth in full-year revenue for 2023. The company aims to expand its scale and profitability, with a strategic focus on international markets, including East Asia, Japan, Malaysia, and Europe. Contact Details Proactive United States Proactive United States +1 347-449-0879

November 30, 2023 08:25 AM Eastern Standard Time

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StreaksAI going for growth after "year of product development"

StreaksAI PLC

Streaks AI PLC CEO Phil Blows speaks to Thomas Warner from Proactive London after the AI Chatbot Creator Platform released its interim results for the six months to 31 August 2023. Blows explains that Streaks AI has developed a platform allowing influencers, businesses, and individuals to create and monetize digital avatars. This year, the company expanded its product line from one to four, including Streaks Gaming, Streaks Social, Streaks Idol, and Streaks Companion. Streaks Social enables influencers to create digital avatars for personalised fan interactions and monetization through affiliate links. Streaks Idol, targeting future influencers, offers technology for creating fully digital chatbots. Streaks Companion, differing from the others, lets users create personal chatbots for various purposes like mentoring or language learning. The company has seen significant growth, with over 15,000 customers and 127,000 conversations. Blows highlights the company's focus on business development rather than further product expansion, aiming to capitalise on the rapidly growing AI market which is projected to reach $1.3 trillion in ten years. He emphasises Streaks AI's uniqueness as a UK-based AI company in the FTSE main market, blending best-in-class AI technologies into an easy-to-use platform. Blows envisions a future where Streaks AI leads in providing engaging experiences through advancements like AI headsets, positioning the company at the forefront of AI development. Contact Details Proactive UK Ltd Proactive UK Ltd +44 20 7989 0813

November 30, 2023 08:11 AM Eastern Standard Time

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The Cultivated B Launches Next-Gen Bioreactor Remote Monitoring and Control Software

The Cultivated B

The Cultivated B (TCB) today announced the availability of its groundbreaking bioreactor control software, enabling a real-time, application-based, personalized user interface with added remote accessibility for its AUXO V® bioreactors. The software, now accessible via the control tower or remotely via phone- and web-based software, marks a significant leap forward in the cultivated meat industry, offering unparalleled convenience, flexibility and efficiency for expert and non-expert users to manage bioprocesses. TCB’s commercially available bioreactor, AUXO V, can be monitored and controlled by anyone, from any location with only a few days of training. “Our new bioreactor user interface embodies TCB’s commitment to innovation and flexibility for users, helping to scale the cultivated meat industry. Now, extremely complex processes can be run with the ease of a household device,” said The Cultivated B CEO Dr. Hamid Noori. “This technology is more than just a product; it's another proof point in our vision of a world where cultivated meat is easily accessible. In order to industrialize sustainable protein production, it is essential that a larger workforce can be trained on new processes, rather than building operations around experts only. We believe that by simplifying the monitoring and control of the production process and making it accessible anywhere at any time, we can significantly accelerate the pace at which cultivated meat reaches mass adoption.” The new bioreactor control software is tailored to meet the diverse needs of user groups with different experience levels, including existing as well as new user groups. Remote monitoring benefits include: Increased flexibility – Choose between direct or remote control of bioprocesses Sustained monitoring – 24/7 availability allows rapid intervention in the event of irregularities Optimized allocation of workforce – Eliminate the need for users to remain onsite by automating processes The next-generation monitoring is not just a technological advancement but also a strategic response to the global shortage of know-how and skilled workers needed to scale the cultivated meat industry. TCB equips the AUXO V bioreactor with an innovative user interface featuring three levels of detail: Operate – Pre-programmed recipes allow seamless operation for non-experts Explore – Adjust key parameters at detailed levels (e.g., temperature, pH, oxygen) Develop– Access collected data outside of the production cycle to refine and further enhance your individual process TCB announced earlier this year the start of manufacturing at the company’s Burlington, Ontario plant. With an interdisciplinary team of scientists and engineers, TCB refined the production of its AUXO V from lab scale to industrial scale. The multi-use bioreactors are cost-effective, flexible and customizable, designed to offer a unique combination of utility and sustainability. They are equipped with multiple sensors and optimized impellers for different organisms, such as avian and mammalian cells, bacteria or yeast. Short delivery times, modular design and a customer-centric control system make the AUXO V bioreactor a huge accelerator, equipped with novel technology for quick adoption in a rapidly changing market environment. About The Cultivated B (TCB) The Cultivated B’s multinational team of scientists develops and applies breakthrough technologies in cellular agriculture, precision fermentation and advanced bioreactor technology to enable scalable commercialization of the cellular-agriculture industry. TCB serves startups, corporations and academic research institutions within the food, pharma, cosmetics and personal care industries. With its pioneering engineering and production capabilities, TCB enables other companies to produce alternative proteins, such as cultivated meat, at industrial scale. The company’s fundamental commitment to minimizing the natural resources used paves the way toward a sustainable future, locally, regionally and globally. TCB’s research and development team is based in Germany, with manufacturing and an innovation hub based in Canada’s Toronto region. For more information, visit and follow the company on LinkedIn. Contact Details Jenna Beaucage +1 508-340-6851 Company Website

November 30, 2023 08:07 AM Eastern Standard Time

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