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Mirriad Deepens Partnership With Lexus Bringing In-Content Advertising to Biggie’s Celebrity-Filled 50th Birthday Party Livestream


Mirriad, the leading in-content advertising company powered by Academy Award Winning AI technology, today announced its partnership with Lexus surrounding the 2nd Annual B.I.G. Dinner Gala in honor of Biggies’ 50th birthday celebration on Friday, May 20. Hosted by Lil’ Kim, the black-tie gala and concert will bring together some of the biggest names in Hip Hop to honor the beloved rapper with a pre-filmed celebrity procession of Lexus LX SUVs across Manhattan and Brooklyn. Additionally, by leveraging Mirriad’s post-production technology, virtual billboards featuring Lexus branding will be placed in the procession video. In near real time, Mirriad will identify key moments along the route where the brand will have a minimum of 5 seconds of audience exposure during the airing prior to the live streamed event. The procession video, live event capture and live stream will be managed and filmed by Culture Creative, the black-owned Emmy Award Winning agency established to connect brands with emerging cultural marketing places through new and innovative ways of authentic storytelling. The team will be leveraging state of the art and cutting edge camera systems for an enticing viewer experience. Fans can tune into the live stream at 10:30pm EST on Biggies’ ( @notoriousbig ) and Lil’ Kim’s ( @lilkimthequeenbee ) official Instagram pages. After the event, the video footage will live infinitely on YouTube. “Our partnership with Lexus has enabled both teams to explore and activate in-content advertising strategies in ways we wouldn’t have considered five years ago, and develop a campaign that combines traditional activation elements with Mirriad’s AI technology, creating an elevated experience for brands, event attendees, as well as fans watching from home,” said Maria Teresa Hernandez, VP of Sales and Brand Partnerships at Mirriad. “To reach a global audience through a highly anticipated and mainstream event opens the doors for Lexus to take their advertising strategy to the next level and reach new, key audiences with substantial exposure.” The star-studded event will host over 200 industry titans and family members of the late rapper and will culminate at a dinner gala and live concert hosted by Lil’ Kim, Lil’ Cease, Junior M.A.F.I.A., CJ Wallace, T’yanna Wallace, among many others. The live streamed concert will feature covers of Biggie’s hit songs from artists including: Fabolous, Fat Joe, Lil' Cease Junior M.A.F.I.A, CJ Wallace, Dave East, Jada Kiss, Faith Evans, 112, Bone Thugs, French Montana, Beanie Siegel, Freeway, Busta, The Lox, Havoc and more. To learn more about Mirriad and the advertising opportunities offered visit About Mirriad Mirriad's award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad's market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions. Mirriad currently operates in the US, Europe and China. Contact Details Kite Hill PR for Mirriad +1 308-440-9067 Company Website

May 19, 2022 02:45 PM Eastern Daylight Time

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Green Cubes Technology Expands Executive Team

Green Cubes Technology

Green Cubes Technology, a leader in electrification and clean, connected, cost-effective power solutions, today announced four significant executive appointments to its leadership team - Ken Gregory as Vice President of Supply Chain and Procurement, Alan Forster as Vice President of Sales for Americas, Rita Faunce as Vice President of Sales Operations and Customer Experience, and Rocio Castellanos as International Controller. These executives join Ken Johnson, who was appointed Chief Operating Officer (COO) last year. The team will provide leadership to sales, supply chain, operations, manufacturing, and customer support functions for continued growth within Motive (including Ground Support & Materials Handling), Stationary (Telecom & Data Center), and Mobile (Industrial Automation) Power market segments. “We’re very pleased to add so many talented professionals to Green Cubes’ executive team,” said Keith Washington, CEO of Green Cubes Technology. “This reflects the rapid growth of the company, and the leadership that each of these individuals bring to the company will help us continue to lead the charge to electrification.” Mr. Gregory has a history of success with enterprise operations and transformation, customer experience, supply chain and channel/alliance sales across enterprise and consumer Information Technology, Education and Learning organizations. He has driven sustainable cultural and digital transformations in highly matrixed organizations resulting in increased revenue, enhanced customer confidence, organizational capability, and employee engagement. He brings over 25 years of core supply chain experience gained at IBM supporting its enterprise computer hardware segments. Mr. Gregory’s most recent experiences were at Pearson, a global leader in learning and education where he oversaw customer service and digital operations transformation. Mr. Forster is responsible for managing and accelerating Green Cubes’ pipeline and revenue growth while developing its channel and sales enablement programs. In his recent role as Sales Director for the company’s Telecom and Data Center business unit (operating as Unipower), he helped rebuild sales and channel relationships, managed consistent quarterly growth, and increased sales channel coverage during the global pandemic. By working diligently with the Unipower team, he doubled bookings and revenue during a global supply chain and transportation slow down. Ms. Faunce directs Green Cubes’ sales operations teams globally, drives its customer experience strategy, and will facilitate ownership of customer experience excellence. She has vast experience managing global teams in sales operations, customer service, and customer satisfaction with success in delivering customer facing programs that foster a spirit of transparency, continuous improvement, and mutual accountability in customer relationships. Ms. Faunce will implement continuous improvement plans, leverage customer insights and data, and work across multiple departments to ensure team members and leadership are aware of and dedicated to the goals of continuously improving the customer experience. Ms. Castellanos joins Green Cubes as a key member of the global finance and accounting team. She is responsible for the internal and external financial reporting of all Green Cubes affiliated entities outside the U.S. In her role, she will support the entities in financial reporting topics and bridge the information to the U.S. headquarters. She will focus on continuous improvement of processes and deliverables to enhance financial performance visibility across the entities, as well as act as a strategic business advisor for International Operations. Ms. Castellanos brings over 20 years of experience and has worked for various companies including PwC, Swiss Life and Daniel Swarovski Corp. The expansion of Green Cubes’ executive team follows the company’s announcement last year that it added a second 36,000 square foot domestic facility in Kokomo, Indiana, and expanded its product lines for Motive and Stationary Power to support accelerated growth in Material Handling and Telecom markets. The Kokomo facility is currently increasing its manufacturing throughput and is expecting a 150% increase in Motive Power shipments in 2022, relative to 2021. Additionally, Green Cubes previously announced that it established two new facilities in Europe and a Technology Center in Zurich, Switzerland. About Green Cubes Technology Green Cubes Technology develops and manufactures safe and reliable electrification solutions that enable its OEM and enterprise customers to transition from Lead Acid and Internal Combustion Engine (ICE) power to Lithium-ion battery power. Green Cubes utilizes proven hardware and software platforms to build the most reliable Lithium power solutions in its industries. With a global footprint across six countries, Green Cubes has been producing innovative, high-performance and high-quality power solutions since 1986. More information at Contact Details Ray Young +1 512-633-6855 Company Website

May 19, 2022 09:00 AM Eastern Daylight Time

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Retention Cloud Leader CleverTap Acquires Leanplum


CleverTap, the world’s No.1 retention cloud, today announced it has signed definitive agreements to fully acquire San Francisco based Leanplum, a leading multi-channel customer engagement platform, for an undisclosed amount. This acquisition will make CleverTap a truly global company with development centers and customer-facing and success teams across North America, Europe, Latin America, India, South East Asia and the Middle East. Combining the product stack of the two organizations, this acquisition will enhance CleverTap’s capabilities and take its total customer base to over 1200 customers in more than 100 countries around the world. The deal is expected to close in Q2 of 2022. Together CleverTap and Leanplum will work with digital brands to help increase their users’ engagement, retention and lifetime value by making every user experience hyper-personalized, relevant and contextual at scale in real time. As more businesses become digital-first, brands need to serve their users with delightful moments where they are, when they want and on their preferred channel. CleverTap and Leanplum will now bring real-time hyper-personalization, A/B testing and increased scalability to its omnichannel engagement, analytics and segmentation product lines. As a result, growth and marketing teams globally will now be able to utilize the only end-to-end user engagement and retention cloud platform, enabling them to break down user communication silos and increase the overall lifetime value of each user. “We are seeing a seismic shift in the marketing technology landscape,” says Sunil Thomas, CleverTap Co-founder and Executive Chairman. “Users today demand to be treated as individuals, and this has forced brands to change how they engage with them. CleverTap and Leanplum have both purposely built for a mobile-centric omnichannel world.” The acquisition, he says, combines platforms and teams to deliver the best behavior analytics, segmentation, and engagement tools that will enable digital brands to build valuable, long-term relationships with their users. “Our combined strength will be a game-changing force for user engagement, retention and monetization, creating tremendous value for our customers. I am very excited to welcome Leanplum to the CleverTap family.” “When we started Leanplum, our vision was to meet customers' real-time needs at the cutting edge of technology,” says Momchil Kyurkchiev, Co-founder and Chief Product Officer, Leanplum. “We have succeeded in that, but as the market has matured, to fully meet the increasing demands put on brands today, we needed to bring in the best analytics, segmentation, and engagement tools, to help our customers build valuable, long-term relationships with their customers. This is why joining forces with CleverTap makes the most sense, and I am excited about the combined capabilities we will now bring to Leanplum customers worldwide.” “I am looking forward to the journey with Leanplum. This coming together with Leanplum marks a monumental moment across the marketing technology landscape,” says Sidharth Malik, CleverTap Chief Executive Officer. “This bridges the gap created by multiple martech tools and customer data platforms and will meet the growing needs of user-obsessed digital brands in a much more efficient way. Our ‘better together’ vision is about integrating our cumulative strengths around people, process and technology to cement our position as the global leader in the user engagement and retention space. Joining forces allows us to bring advanced product and technology capabilities as brands strive to do live segmentation, anticipate user intentions and actions, automate and deploy real-time campaigns for the highest possible conversions, all from one single dashboard.” About CleverTap CleverTap is the modern, integrated retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. For brands that understand and value user retention, CleverTap drives context and individualization with the help of a unified and deep data layer, AI/ML powered insights and automation. Customers around the world representing over 10,000 apps, including Vodafone Idea, SonyLIV, Daimler, Gojek, Carousell, and Premier League, trust CleverTap to achieve their retention and engagement goals, growing their long term revenue. Backed by leading venture capital firms including Sequoia India, Tiger Global Management, and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, and Dubai. For more information, visit or follow on LinkedIn, Twitter, Facebook and YouTube. Forward-Looking Statements Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could amount in the actual result being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction with the information and/or statements in this press release or any related damages. Contact Details Sony Shetty Company Website

May 19, 2022 08:17 AM Eastern Daylight Time

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Adgile Media Group Raises $5 Million Seed Round as Leading Tech-Enabled OOH Advertising Network


Adgile Media Group ( ), the leading tech-enabled, out-of-home advertising company, today announced its seed round funding of $5 million from some of the consumer brand category’s most influential players. Led by Brand Foundry Ventures, additional participants included prominent brand investor, Amity Supply; investment fund, Finn Capital Partners; venture capital firm, Consumer Ventures; D2C and growth expert, Nik Sharma; investor and entrepreneur, Hannah Bronfman; founder of D2C brand Everlane, Michael Preysman; venture capital firm, Niche Capital; Co-Founder at KBP Brands, Barry Dubin and Rothy’s executive, Chris Hull. Adgile is reinventing out-of-home advertising by solving for physical-world attribution and converting last-mile delivery trucks into highly effective, metric-centric mobile billboards for brands nationwide. With just shy of 100,000 units of inventory under management across the nation’s top 50 markets, Adgile and its ecosystem of partners have achieved quick success capturing market share in an industry that is red-hot in the wake of iOS14.5’s impact on the advertising community. “The long-neglected OOH channel is finally being thrust into the digital age with Adgile,” said Max Flannery, co-founder and president of Adgile. “By reinventing the classic out-of-home approach, we’re providing brands with an advertising format that greatly exceeds the ROI of the traditional players in the industry.” The funding will fuel momentum and growth at Adgile, founded in 2018 by Tom Shea and Max Flannery at the University of Chicago’s New Venture Challenge, as the company aims to bring precise, powerful data & attribution to the world of out-of-home advertising. Adgile will use the funding to increase the depth of the company’s geographic presence, broaden branding, advance the development of proprietary technology, and recruit qualified new hires across sales, data science & engineering functions. “For the past two decades, brands chased – and then competed away – the ROI that existed in digital advertising,” said Tom Shea, co-founder and COO of Adgile. “Now we can track the effectiveness of OOH with statistical rigor. Our customers have been thrilled with the substantial reduction in customer acquisition cost that has resulted from their Adgile campaigns. To performance marketers, it’s clear that OOH needs to be a part of any modern-day performance marketing conversation.” Adgile’s leadership team includes senior executives with deep roots in advertising, tech, OOH, trucking, finance and marketing, including Adgile’s CMO, Marc S. Strachan, former CCO at Publicis-Sapient and Adgile’s CEO, Mitchell Gordon, former global head of Transportation Investment Banking at Salomon Smith Barney and CEO of Edition Logistics Management. “Adgile has the right team in place to build the future of out-of-home advertising,” said Brian Spaly from Brand Foundry Ventures, who has joined the Board. “Adgile is taking the lead in combining the digital and physical worlds of advertising and we’re proud to partner with them.” # # # Media Contact Isabella Roy Kite Hill PR About Adgile Media Group Founded in 2018, Adgile Media Group is the nation's leading tech-enabled, data-driven out-of-home media company. The company's fleet of trucks provides brands with a very effective and efficient platform to drive their marketing communications efforts forward. Adgile brings the components that made digital advertising so popular to the world of out-of-home. Adgile wraps last-mile delivery trucks on behalf of brands to help them reach their ideal customers and measure the return on investment using geo-location technology. To learn more about Adgile, visit Contact Details Kite Hill PR Isabella Roy Company Website

May 19, 2022 07:00 AM Eastern Daylight Time

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Report Identifies Key Opportunities to Improve Current Carbon Efficiency Measures


The Blue Sky Maritime Coalition (BSMC) has released a new report today titled “A Perspective on IMO Efficiency Measures: Opportunities for Improvement" which highlights key opportunities to improve current international efficiency measures. “This report is a great example of industry collaborating to find opportunities for improvement and spurring further discussion among key stakeholders. As a member-led organization focused on decarbonizing the maritime industry, BSMC brings together diverse perspectives with the goal of getting to net-zero emissions by 2050, and this report offers another step in that direction,” said David Cummins, BSMC President and CEO. Developed by the Finance, Commercial and Chartering Workstream, the report offers insights on how decisions made by charterers can affect vessel operations, ultimately impacting the efficiency rating of ship owners. The report concludes that more work will be needed to fine tune the existing calculation method and benchmarking. Maritime stakeholders welcome the opportunity to improve vessel operational performance through robust reporting regimes, necessary to consistently measure emissions. To address the issues raised, the report recommends mutual responsibility and obligation by both the charterer and ship owner to reduce emissions. To accomplish this, both parties must have transparent negotiations and data sharing under a new era of chartering contracts where environmental key performance indicators (KPIs) become instrumental to vessel selection criteria and commercial utilization. To read more, download a copy of the report by clicking here. F or more information contact Blue Sky Maritime Coalition (the Coalition) a non-profit corporation, is a strategic alliance formed to accelerate the transition of waterborne transportation in Canada and the United States toward net-zero greenhouse gas (GHG) emissions. The Coalition brings together industry, community, government, academic leadership and other stakeholders across the waterborne transportation value chain to action projects that remove barriers to accelerating development, encourage innovation, and promote policies in support of zero emissions. Learn more at Contact Details Morgan Marketing & Communications Carleen Lyden Walker +1 203-260-0480

May 18, 2022 08:58 PM Eastern Daylight Time

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Cooper Standard 2021 Corporate Responsibility Report Highlights Key Priorities for Sustainability Efforts

Cooper Standard Holdings Inc.

Cooper Standard (NYSE: CPS) today issued its 2021 Corporate Responsibility Report (CRR), titled “Together” to reflect the Company’s updated purpose statement, “Creating Sustainable Solutions Together.” The report offers insights on key topics considered important by the Company's stakeholders, including its 2021 materiality assessment, new Company Purpose, Mission and Value statements, and an update on its Driving Value Plan. “Together is a word that brings strong meaning and represents an important element of Cooper Standard’s culture,” said Jeffrey Edwards, chairman and CEO, Cooper Standard. “While we have accomplished much together, we are not finished. Together, we will continue our quest to create the solutions needed for a sustainable business, sustainable products, sustainable partnerships and a sustainable future.” Cooper Standard conducted its first materiality assessment in 2016, and in 2021 completed its third assessment. This process, in line with best practices, helps ensure the Company is managing and reporting on the sustainability issues most important to the industry and its stakeholders. The most recent materiality assessment identified seven clear priorities that are critical to the Company’s sustainability efforts, which include its financial goal of achieving and sustaining double-digit adjusted EBITDA margins and returns on invested capital. The priorities include: Business Ethics and Integrity: maintaining a world-class reputation for conducting honest, ethical and responsible business practices; Climate Change: reducing the Company’s impact on the environment; Diversity, Inclusion and Belonging: building an inclusive and supportive environment to retain and attract the best talent to achieve business objectives; Employee Engagement and Talent Recruitment: achieving world-class performance in talent strategy; Energy and Greenhouse Gas (GHG) Emissions: improving energy efficiencies and using increasingly renewable energy sources to improve performance, decarbonize operations, and reduce GHG emissions; Innovation: enhancing products and embracing innovative ideas to fulfill the Company’s Mission to “Be the First Choice of the Stakeholders We Serve;” and Product Life Cycle: implementing sustainable practices through each stage of our product lifecycle while also balancing the technological and economic limitations to the sustainability of relevant materials for our products. The 2021 CRR shares goals and discussions for these top issues, as well as other ESG and product-related topics. To view the current report, click here. About Cooper Standard Cooper Standard, headquartered in Northville, Mich., with locations in 21 countries, is a leading global supplier of sealing and fluid handling systems and components. Utilizing our materials science and manufacturing expertise, we create innovative and sustainable engineered solutions for diverse transportation and industrial markets. Cooper Standard's approximately 23,000 employees are at the heart of our success, continuously improving our business and surrounding communities. Learn more at or follow us on Twitter @CooperStandard. # # # CPS_G Contact Details Chris Andrews +1 248-596-6217 Company Website

May 18, 2022 08:30 AM Eastern Daylight Time

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Fox Logistics Acquires Boxton’s Freight Automation Platform to Expand Freight Services Worldwide

Fox Logistics

Fox Logistics, the asset-based third-party logistics provider (3PL) that provides freight services to small, midsize and enterprise businesses, today announced the acquisition of freight automation platform Boxton. The acquisition of the platform marks Fox Logistics’ global expansion into air and ocean freight services. Fox Logistics will acquire over 150 global customers and will expand freight offerings for small and medium-sized businesses, as a result. Boxton automates the freight quoting process, so customers can work directly with carriers to obtain immediate access to industry-leading freight rates. Artificial Intelligence (AI) enhances the robust API connectivity to offer customers complete visibility into the shipping process with fast quotes and superior pricing. “Boxton’s freight automation platform increases associate capacity by fivefold and elevates our customers’ user experience by meeting them where they already work, whether that’s Slack, Microsoft Teams, or email. The result is faster, smarter, reliable shipping that’s better for our planet,” said Matt Lawrence, CEO of Fox Logistics. “We’re excited about the relationships Boxton has with ocean and air freight carriers, and we’re going to continue to expand those relationships. This is the future of freight.” Boxton is a seamless platform for shippers seeking air and ocean freight quotes. The proprietary program automates freight procurement to keep global supply chains running smoothly. Customers can access a marketplace of select, vetted, global shipping companies that provide competitive pricing and enhanced service. Fox Logistics works with partners to identify the best service providers based on individual shipment needs. AI decreases the time to obtain a freight quote from days to minutes by scanning emails and PDF quotes and uploading the information to the platform. The result is a comprehensive quote that clearly defines all charges. Shippers use data-driven technology to consolidate and track orders end-to-end. They can view real-time tracking information, manage documentation, communicate with different parties, and keep essential details in one portal to automate and cut down on data entry. Due to Fox Logistics' direct relationships with carriers, Boxton’s customers will benefit from competitive freight rates in all modes of transportation. Fox Logistics’ commitment to building strong relationships with the industry’s top carriers will help protect Boxton’s customers from the volatile swings in pricing and lack of capacity in difficult markets. “We started Boxton to help the most innovative companies in the world better manage complex shipments so that they can focus on growth,” said Warren Kucker, Founder of Boxton. “Fox Logistics’ ingenuity, focus on customer service, and deep supplier relationships will continue to steward supply chains to the next level.” Fox Logistics currently provides over 99% on-time delivery services for its customers, and the company maintains superior customer service with a response time of minutes, not hours. Fox Logistics and Boxton customers can choose to easily track and pay for carbon offsets through a partnership with The Carbon Fund. For more information, visit About Fox Logistics Founded in 1991, Fox Logistics is an asset-based third-party logistics (3PL) provider that provides ground, air, and ocean services to small and midsize businesses, as well as enterprise retail and manufacturing companies. In a volatile industry marked with constant delays, unethical brokers, and unpredictable rate changes, Fox Logistics provides reliable, on-time services by focusing on carrier and customer relationships. The company employs an advanced, AI-based Freight Automation Platform (FAP) to provide customers with visibility into their shipments. Fox Logistics is committed to carbon neutrality and partners with The National Forest Foundation and The Carbon Fund to measure and offset carbon emissions. Learn more at Contact Details Trust Relations Jennifer Cronin +1 323-216-8589

May 18, 2022 07:00 AM Eastern Daylight Time

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Today, the entity formerly known as Urban Mining Company announced its rebranding as Noveon Magnetics, Inc. Noveon Magnetics is the only U.S. producer of the high-performance rare earth magnets essential to the leading electric technology the world depends on every day – from electric vehicles to MRI machines to wind turbines and robots. Using its proprietary breakthrough technology, Noveon Magnetics recycles end-of-life magnets to manufacture new magnets even more powerful than the ones they were made from. Noveon’s factory in San Marcos, TX is built to manufacture 2,000 metric tons of magnetic material annually. “Electrification doesn’t happen without rare earth magnets,” said Scott Dunn, Chief Executive Officer of Noveon. “Magnets are used in the electric motors and generators that power our society. They can be found in household items like cell phones, earbuds, power tools, laptops, refrigerators, and electric scooters, as well as infrastructure such as wind turbines and electric vehicles. With huge growth in EVs and clean energy, the demand for magnets is skyrocketing and Noveon has invented a better magnet that uses less rare earth elements, has a much lower carbon footprint, and can even be made from recycled magnets. Magnets are the key to a low-carbon future.” Industry experts at Adamas Intelligence predict that global rare earth magnet alloy demand will more than double by 2030 – to over 460,000 tons – and triple to over 675,000 tons by 2035. Because new rare earth mines are unable to keep up with this demand, there will be a shortage of 66,000 tons annually by 2030 and 206,000 tons annually by 2035 – nearly one-third of the total market. Currently, China produces 93% of all rare earth magnets and is building new factories to meet the demand. However, supply-chain and national security concerns have caused many commercial and military consumers to seek a domestic magnet supply. Due to a recent law, U.S. defense contractors can no longer use Chinese magnets, and many are looking to Noveon. In fact, the U.S. Department of Defense has invested over $35 million in Noveon to support commercialization. Noveon Magnetics’ signature product is the patented EcoFlux™ magnet, sustainably produced and rated for high-performance applications such as EV motors and wind turbines. The EcoFlux magnet can be made from mined rare earth elements or from recycled end-of life magnets. When using mined materials, EcoFlux requires 20% less heavy rare earths, has a lower carbon footprint, and is stronger than magnets made with current manufacturing processes. When EcoFlux is produced sustainably from recycled magnets, it uses 90% less energy, less rare earth material, and causes less harm to the planet. Currently, less than 1% of the world’s end-of-life magnets are recycled. With over 100,000 tons of magnets discarded annually, Noveon is creating recycling solutions that maximize recovery, promote sustainability, and curtail dependance on traditional mined sources. “Over 600,000 tons of discarded magnets sit in our landfills, and only 1% is ever recycled,” said Peter Afiuny, Noveon’s Chief Commercial Officer. “Noveon’s process is a huge step forward for the environment in terms of reducing the use of electricity and chemicals, limiting the creation of radioactive and other waste byproduct, and diminishing the overall carbon footprint. We believe our technology can help bridge the upcoming supply shortage caused by both geopolitics and the lack of newly mined rare earth elements, and be the key to global sustainability of rare earth magnets.” Due to spiking demand and predicted price increases, the market for rare earth magnets is projected to quadruple to $79 billion per year by 2030. About Noveon Magnetics: Noveon Magnetics is the only high-performance rare earth magnet manufacturer in the United States. Noveon’s patented EcoFlux™ magnet can be made from mined rare earth elements or directly from recycled end-of-life magnetic materials and are even more powerful than the magnets they were made from. By leveraging a cache of materials sourced from discarded items, such as electric scooters and hard drives, Noveon’s process is over 90% more energy efficient than traditional manufacturing and results in a stronger, more durable magnet. Noveon’s magnets have critical applications in electric vehicles, MRI machines, wind turbines, defense systems, and robots, accelerating the process of electrification, contributing to more sustainable sources of energy, and aiding in the development of a more secure supply chain of magnetic material. More information is available at Contact Details Noveon Magnetics Arielle Goren +1 212-717-5863 Company Website

May 16, 2022 12:15 PM Eastern Daylight Time

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Steve Weber Reflects on 30 Years in Business As Minuteman Press Franchise Owner in Norwich, CT

Minuteman Press International Inc

Located at 595 W. Main Street, Minuteman Press in Norwich, Connecticut first opened in August 1992. Owner Steve Weber shares the following insights and advice as he reflects on celebrating 30 years in business: “I guess looking at it from the outside 30 years is quite an accomplishment, especially when you realize I was 40 years old when we started. I think that this milestone means it is almost time to retire. Our success can be attributed to a number of things. For the first 25 years, my wife and partner Gail helped grow the business and keep me on track. Since she has retired, I think our continued success can be attributed to surrounding myself with the best people as well as giving excellent customer service and evolving our business to meet the times. Our equipment and services have definitely evolved. Several years ago, we became an all-digital shop. We have invested in the equipment needed to provide excellent quality with the quick turnaround time our customers expect. We also have great suppliers who can provide old school offset printing when the job calls for it. We have expanded into the ad specialty market and learned the specifics of selling clothing. We have also invested in mailing equipment. This has been an excellent complement to our printing. We never sell a large printing job without asking, ‘What are you doing with this printing?’ Often, the answer has been we are mailing it. Providing mailing has earned us many new customers. Our community is relatively rural. We do not have any trade binderies to help support our business. To that end we have invested in our own bindery. We have a collator / booklet maker, as well as a perfect binder and a small die cutting unit. To complement the mailing services, we also have a folder inserter. We do over 100,000 business cards per month so we added a slitter cutter to automate that service. The machine is relatively slow but we have nicknamed it ‘set it and forget it.’ The person in bindery can set it up and do another job while it is running. We are proof that ‘print is dead’ is not truthful. Our customers still want business cards to hand out and annual reports to distribute. We also work with many nonprofits who have learned that the best return on fundraising is by mailing the information. Email just does not work to this end. Minuteman Press International has guided us every step of the way. From our first meeting with Roy Titus to now working with Nick Titus, we always feel comfortable. We have been fortunate to have Ron Rubin as our New England Regional Vice President. His wisdom and guidance have kept me focused on the goal of success. The proprietary software we used originally developed by Minuteman Press has also evolved. The current FLEX management software has been a great help especially when training employees in our company. We have been fortunate over the years to introduce more than a few other people into the Minuteman Press system. Our son Michael and his wife Lindsey now have 3 Minuteman Press locations of their own in Enfield, CT, Springfield, MA, and Brattleboro, VT. We did a mailing a number of years ago to the printers in our area. We have been able to acquire four different independent businesses who were competitors. It creates a win/win because the owners are typically retiring and they know their clients will be left in good hands. Lastly, this is not a business for an absentee owner. You must work in your business to succeed. After 30 years, I no longer work 50 hours/week, but I am still involved. My staff now does the heavy lifting but when we are bidding a large project, I appreciate them reaching out to me to utilize my years of experience.” For more information on Minuteman Press in Norwich, CT, visit Learn more about #1 rated Minuteman Press franchise opportunities at Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 Company Website

May 16, 2022 10:00 AM Eastern Daylight Time

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