News Hub | News Direct

All Industries

Article thumbnail News Release

deTour 2021 details “Use(fu)less” design festival


HONG KONG SAR - Media OutReach - 6 December 2021 - deTour 2021, Hong Kong’s design festival, makes its annual returns to central PMQ from 26 November to 12 December. Organised at PMQ and sponsored by Create Hong Kong, the 2021 deTour festival is a collaborative effort between local creative Shin Wong with Trilingual Design’s Chris Tsui and Adonian Chan that links the virtual with the physical through interactive exhibitions, design seminars and workshops under the singular theme “Use(fu)less”. Though rudimentary concepts and thinking, the exhibition encourages audiences to actively rethink the very basic functions of design. deTour 2021 is divided into three main exhibitions presented via 37 workshops and 12 design lectures in both virtual and physical formats, available to the public for free: International Collaboration: Sputniko! “Red Silk of Fate – The Shrine” There’s a single common symbol that ties together Chinese, Japanese and Korean mythologies: the “Red Silk of Fate”. Believed to be tied by the gods to two people that are destined to be together. It is the common subject for Japanese-British artist Sputniko!, who has brought the symbol to life with biotech scientists from NIAS, spun by engineered silkworms and injected with the social-bonding love hormone, oxytocin. Featured through a selection of mediums, from costume design to Japanese short films, each offers an alternative possibility and potential to the red silk thread. For deTour 2021, especially Sputniko! has collaborated with local design firm, Napp Studio & Architects, for a brand-new reimagining of this mythical silk thread. Carefully ribboned through a piece of fabric, the piece is folded to replicate an ancient shrine that’s dedicated to love. It carries new meanings of beliefs and desires, emotions and purpose. Backed by diffused lighting to mimic the soft glow of moonlight, guests are encouraged to admire the ornate floral patterns, and with the ancient lore still fresh in mind, reflect on the meaning of emotion and connection during the time of social distancing, and how innovative biotechnology has granted new meanings to time-honoured tales. Curators’ Choice: Four design installations that present the power of collaboration Philosophy x Design: I know not what CAFÉ (Upper left) Your everyday coffee run is transformed as an experiment; a captivating performance. In “I know not what CAFÉ, designed by Dr Li Hong Ting from local initiative Corrupt The Youth and local designer Renatus Wu, the ordinary coffee-shop experience is completely renewed. Wherever your go-to spot may be, it is the cup of coffee that defines the experience –– design often relegated to a second after-thought. “I know not what CAFÉ” flips this traditional model and brings design to the forefront to demonstrate how the subtle function of spatial design can shape the coffee shop experience –– and personal perspectives –– as a whole. Sound x Design: The Interpreter (Upper right) Just like a piece of virtuosic music, language has its own rhythm and beat. Listen closely and you’ll notice a change in languages will show a change in prosodic patterns: English, for example, is stress-timed, meaning some syllables are longer; others shorter. Cantonese, on the other hand, is syllable-timed, with syllables all of equal lengths; introducing an unmistakable sense of rhythm in every conversation. “The Interpreter” explores the space between sound and music. Ideated by instrument designer Ng Chak Lam of Oblik Soundwork with Sociolinguist Dr Jackie Jia Lou, this sound installation records casual dialogue and transposes into a series of sounds and rhythms performed by a band of musical instruments that repositions everyday conversation into melodic musicals. Typography X Design: Type–11 (Lower left) Does typography matter? This three-part showcase from psychologist Dr Cheung Sing Hang, typographer Keith Tam and graphic designer Mak Kai Hang, is presented via Type-11, a convenience store that explores the presence of typography in our everyday lives. It introduces real-life decisions that typographers face when designing for various situations: How do minor design decisions influence particular perceptions for the efficiency of communication? Type-11 invites viewers to share their own preferences as readers and discuss common typeset issues when reading different circumstances, i.e traditional print from a screen. Sports x Design: Strong Hold Pavilion (Lower right) The growing popularity of bouldering has opened up new avenues for a deeper understanding of the sport. Indoor bouldering, for example, relies on more conversation and communication of discussions regarding climbing routes and techniques in comparison to outdoor climbing. More importantly, it allows encouragement that can effectively motivate climbers to push further. Hong Kong rock climbing athlete, Au Chi Fung, joins sustainable designer, Match Chen, in the creation of “Strong Hold Pavilion”, an experimental installation that explores the effectiveness of team camaraderie and verbal motivation. Can the presence of a full team push you further than an individual practice? Guided by a common training technique in sport climbing –– “hang-boarding” –– viewers are challenged to physically put this theory to the test and discover the “useful” and ‘uselessness” of team camaraderie and verbal motivation in the occasion of self-performance. Selected Entries: 10 locally sourced design groups share creative angles deTour has always operated as an inspiration space for creativity and open exchange between various design facets. This year’s open call entries were met with an enthusiastic response, receiving over 120 design proposals. Along with professional design teams, this year’s deTour 2021 extended to design students. 10 exhibitors were selected based on the 2021 “Use(fu)less” theme and covers an extensive range of concepts including living environment, technology, interpersonal relationship and spatial design. Two highlights include: “ELDER”, designed by JONO Craftspace (Left) - Inspired by the bones in our bodies, “ELDER” reimagines the basic framework of the human figure through the lens of precision manufacturing borne out of the Industrial Revolution. Wood scraps are ingeniously engineered with bionics to replicate the spine, with industry hardware posing as tendons and muscles. It presents a moving art installation that asks, “Can we replicate function shapes of bones in design?” Like those in the human body, the ‘bones’ are subjected to “evolution” overtime to learn new functions –– in this case, the adding of connecting parts impart new meaning and a structural purpose to defunct pieces of wood. “Work in the Woods” (Right) - Ideated by three architects, Anson Kwan, Jackie Cheung and Ryan Tung, who collectively graduated from the Bartlett School of Architecture at the University of London, “Work in the Woods” subjects its viewer to a futuristic look into a mixed work-life reality in Hong Kong’s micro apartments. Inspired by the age of the COVID-19 pandemic, changing realities have prompted us to reassess how we live in the future, with a growing desire to work from home. Redefining the meaning of a traditional workspace, “Work in the Woods” reimagines a space that is intuitive and physical to transform banal working routines. Special Exhibition: Sci-Fi artist Lucy McRae on the future of human existence To encourage further reflection on an item’s intrinsic Use(fu)less”, deTour 2021 invites world-renowned Sci-Fi artist and body architect, Lucy McRae. She is widely known for her thought-provoking pieces that comment on the future state of humankind through installations, photography, artificial intelligence, edible technology and film. At PMQ, McRae shares five of her most iconic pieces that reflect this subject through exploring various limits of the body, beauty, biotechnology and the self. It’s a continuation of her exploration of the cultural and emotional impact on science and technology in redesigning the body and the state of the “Future” viewed while questioning “Who am I?” A virtual exploration of exhibitions and design dialogues at deTour As exhibitions at deTour are available in both physical and virtual formats, it has allowed deTour to become a destination for design enthusiasts near and afar. The installations are all accessible online through the official website, which is dissected into a short explanation and an accompanying audio track. The track can be played and paused throughout for easy addition of noted connotations at points where the listener feels are useful or useless — fitting into the design festival overall theme “Use(fu)less”. For digital visitors, design dialogues are available online and easily accessed via YouTube. It is these interactive features that have allowed deTour to bring a successful, multi-faceted experience to a wider audience. For more information on virtual design festivals, please check back on social media. For more information on the deTour2021 Design Festival, please visit: Opening Hours for deTour 2021 Design Festival: Date: 26 November 2021 - 12 December 2021 (Official showing of Sputniko! “Red Silk of Fate – The Shrine” on 27 November) Time: 11am to 8pm (11am to 4pm on 26 November) Address: PMQ, 35 Aberdeen Street, Central, Hong Kong Price: Free Entry About deTour 2021 Virtual Festival: Date: From now till 31 Dec 2021 Link: About deTour Design Festival Organized by PMQ and sponsored by Create Hong Kong of the Government of the Hong Kong Special Administrative Region, deTour is an annual design festival in Hong Kong celebrating the works and ideas of local and overseas designers and creative talent. An event borne to connect the local and international design communities, deTour boosts a curated line-up of exhibitions, workshops, dialogues, debates, and networking events, invites both the public and design professionals to engage and experience design in various perspectives. Devoted to supporting local design talent, deTour stands as an unparalleled collaborative design festival for local and overseas designers through enabling the realisation of creative sparks to design solutions. At deTour, everyone is encouraged to witness and explore the unwavering role of design for a better tomorrow. Facebook: Instagram: About PMQ Located in the heart of Hong Kong’s SoHo, PMQ is the landmark of creative industries in Asia’s World City. PMQ has been revived into a creative hub since 2014, housing over 100 Hong Kong Designers, showcasing workshops and studios featuring lifestyle, fashion and accessories, architecture, gifts & premium, homeware and a wide range of other designer goods. Today, PMQ has become the creative platform in supporting up and coming creative talent as well as fostering a community of patrons and lovers of creativity, design and heritage. It is also the hottest venue in town for international arts and cultural events from Hong Kong and all around the world. About Create Hong Kong Create Hong Kong (CreateHK) is a dedicated agency set up by the Government of the Hong Kong Special Administrative Region (HKSAR Government) in June 2009. It is under the Communications and Creative Industries Branch of the Commerce and Economic Development Bureau and dedicated to spearheading the development of creative industries in Hong Kong. Its strategic foci are nurturing talent and facilitating start-ups, exploring markets, and promoting Hong Kong as Asia’s creative capital and fostering a creative atmosphere in the community. CreateHK has been sponsoring PMQ to organize deTour and other projects to promote Hong Kong’s design. Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organizers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Communications and Creative Industries Branch of the Commerce and Economic Development Bureau, Create Hong Kong, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee. Contact Details Ivy Chau +852 9805 0437 Jeff Man +852 9096 3411

December 06, 2021 05:37 AM Eastern Standard Time

Article thumbnail News Release

AP for LIFE Creative Resident Malena Smith Records Debut EP Through Mentorship of American Portfolios Affiliated Financial Professional Donna LaScala

American Portfolios Financial Services, Inc.

Malena Smith, participant in the “AP for LIFE Creative Residency, recently recorded her debut EP of original songs at Royal Studios in Memphis, Tennessee. Smith was able to finance the project with the guidance of her AP for LIFE financial mentor, American Portfolios (AP)-affiliated financial professional Donna LaScala (Comprehensive Divorce Solutions, LLC | Port Washington, New York), along with additional funding from Life Creative Group and its founder, Brian Owens. The AP for LIFE Creative Residency was established by American Portfolios Financial Services, Inc. —a privately-held, independent broker/dealer that provides services and support for financial professionals across the United States—and its non-profit organization, The AP Foundation, Inc., to foster creative talent and entrepreneurship in the environs of Ferguson, Missouri. “Of the many inspiring stories to come out of our work with Life Arts, seeing this particular project come to fruition is especially reaffirming,” states AP CEO Lon T. Dolber. “These recordings represent the intersection between creative expression and financial literacy. When we embarked on this partnership, it was with the hope of helping creatives in Ferguson become financially secure to provide a revenue stream in a struggling region and serve as role models for aspiring artists. Malena’s accomplishment, with the help of Donna as her financial mentor, is evidence that the model we’ve built works.” AP’s residency benefits LIFE Arts, Inc., the non-profit arm of the LIFE Creative Ecosystem founded by Owens, which provides youth with a platform wherein they can fully express and develop their creative voices. Over the course of two years, the residency granted five talented artists much-needed funding, mentorship and financial guidance, affording them the resources essential to serve as role models and leaders within their community. Five of AP’s affiliated investment professionals serve as financial literacy mentors to each of the residents, helping them plan for their futures by managing a small investment account and stipend made available through residency funding. The residency is helping drive commerce to the region, effectively creating a burgeoning revenue stream with untold tributaries. Life Arts, Inc. Executive Director Darius Williams concurs. “AP for LIFE has the potential to become a nationally recognized, arts-forward, financial and workforce development program—one that shapes how society understands the ‘creative’, where ‘creatives’ are seen as ‘creative entrepreneurs,’ and whose art demonstrates a purposeful life that naturally results in social impact.” On Nov. 16-17, 2021, the up-and-coming singer-songwriter based out of St. Louis, Missouri, recorded a collection of original music at the famed Royal Studios. “Watching Malena develop and grow as an artist and person is one of the true joys of my life,” imparts Owens. “She’s taken full advantage of the resources and experiences she’s been afforded and the best example of that is AP for LIFE and her amazing relationship with her financial mentor, Donna.” LaScala was present to witness firsthand the results of her investment guidance. “Working with Malena and the AP For Life Creative Residency over the last two years has been a truly rewarding experience,” states LaScala. “As a financial advisor, one of the most important things I can do is share my knowledge about finance and to foster financial literacy in my clients. The bonus was to actually witness and be part of the culminating event for Malena—the recording of her first EP. It was a truly thrilling experience!” Smith is excited about her EP and her experience in the residency to do. "The AP for LIFE residency, and my friendship with Donna, has been a huge highlight over the last couple of years,” Smith says of the program. “Donna and I have a very reciprocal understanding of each other's fields: she's a huge music lover and I've learned a ton from her this past year about finances and budgeting, which, of course, has a lot to do with me being able to contribute to this recording project. It was awesome for our two seemingly different worlds to collide in that space. I'm super humbled by the whole experience and thankful to everyone who made it possible." The recordings were produced by Owens, and engineered by 12-time Grammy Award winner Jay Newland and Grammy Award winner Lawrence “Boo” Mitchell. Rhythm section musicians included Adam Maness, Zeb Briskovitch and Miles Vandiver. Musicians Joshua “Paco” Lee (an AP for LIFE Creative Resident) and Jack Pordea, as well as writer Sonca Nguyen, who are also part of the LIFE Creative Ecosystem, contributed to the recordings. Smith’s untitled EP will be released in late 2022 on the LIFE Creative Group record label. Smith and her production team chose the historic Royal Studios because of its iconic association to Al Green, who recorded all his music at the landmark space. Owens also recorded his most recent album, “Love Came Down,” at the studio in November 2018, a project on which Smith served as a production assistant. Just two years later, Smith was in the booth recording her own original music. Smith will also be starring and performing in a holiday-themed musical titled “An Intimate Holiday” that will air on PBS just in time for Christmas (Dec.14 at 7 p.m. CT; Dec. 17 at 2 a.m. CT; and Dec. 25 at 10 p.m. ET). The short film will also be available on-demand through PBS Passport, along with Life Arts’ previously-aired 2020 musical, “A New Holiday”, which featured a star-studded cast including performances by nine-time Grammy Award winner Wynton Marsalis. Both CSR projects were sponsored by AP through the AP for LIFE program, which garnered two financial services industry awards recognition: a 2021 ThinkAdvisor LUMINARIES Award winner in the category of Diversity and Inclusion: Programs, Products and Services (Broker-Dealers); and a 2021 Industry Award Finalist, “Wealthies”, in the category of Broker-Dealers – CSR. “Of the many inspiring stories to come out of our work with Life Arts, seeing this particular project come to fruition is especially reaffirming. These recordings represent the intersection between creative expression and financial literacy. When we embarked on this partnership, it was with the hope of helping creatives in Ferguson become financially secure to provide a revenue stream in a struggling region and serve as role models for aspiring artists. Malena’s accomplishment, with the help of Donna as her financial mentor, is evidence that the model we’ve built works.” --CEO Lon T. Dolber Donna LaScala and Malena Smith [center], along with the crew members working on Smith's debut EP at Royal Studios in Memphis, Tenn. About American Portfolios Headquartered in Holbrook, New York, American Portfolios Financial Services, Inc. (APFS) is a full-service, independent broker/dealer and member firm of FINRA and SIPC, offering a complete range of financial services, including personal financial and retirement planning, securities trading, mutual funds, access to investment research, long-term care planning, insurance products and tax-free investing. Fee-based asset management is offered through its sister subsidiary, American Portfolios Advisors, Inc., (APA), an SEC Registered Investment Advisor. Both entities, along with technology entity American Portfolios Advisory Solutions, LLC, collectively reside under the legal entity American Portfolios Holdings, Inc. (APH). Full-service securities brokerage is available through a clearing firm relationship with Pershing, LLC, a BNY Mellon firm, the securities of which are held on a fully disclosed basis. The company supports independent investment professionals—inclusive of registered assistants and non-registered associates—throughout the nation. American Portfolios has numerous recognitions by a number of industry publications and organizations. Such acknowledgment includes: multiple Broker-Dealer of the Year * (Division III) wins by Investment Advisor magazine; multiple ThinkAdvisor LUMINARIES awards; multiple finalist and award wins by Industry Award in multiple categories**; Corporate Citizen of the Year by Long Island Business News; multiple top placements as one of the Best Companies to Work for in the state of New York by the New York State Society for Human Resources Management (NYS-SHRM) and the Best Companies Group (BCG); and one of the Top Long Island Workplaces. * Based on a poll of registered representatives conducted by Investment Advisor magazine. Broker/dealers rated highest by their representatives are awarded “Broker/Dealer (B/D) of the Year.” ** Industry Award finalists are selected by a panel of independent judges made up of subject matter experts in the industry. Award is based on support provided to AP’s affiliated people and does not reflect public customers nor their account performance. About American Portfolios Foundation, Inc. American Portfolios Foundation, Inc. (APF), a 501(c)(3) not-for-profit organization that was originally created in New York in 2004 and amended in 2018 and headquartered in Holbrook, New York, is intended as a non-profit entity designed to advance awareness, assistance and support for charitable causes. Board members include AP CEO Lon T. Dolber, president; AP Chief Administrative Officer Dalchand Laljit, vice president; and AP Chief Financial Officer Damon Joyner, treasurer/secretary. Additionally, various roles are held by members of AP headquarters staff. The board meets on a quarterly basis to discuss its existing relationships with various charities and to determine the focus for various upcoming initiatives that will require the Foundation’s services and support. About LIFE Arts, Inc. LIFE Arts, Inc. is 501(c)(3) non-profit that provides artistic resources, opportunities, mentoring and positive experiences to help students develop the qualities and skills they need to live up to their God-given potential. The organization believes that, through the leadership skills and discipline of the arts, the youth of St. Louis can be a driving force, modeling the change that we all so desperately desire to see manifest. About Malena Smith AP for LIFE Creative Resident Malena Smith is a singer-songwriter from St. Louis, Missouri. Smith’s vocal style reveals strong jazz, blues and soul influences. She has performed on various St. Louis stages, around the country and abroad, appearing and touring with notable names in the music industry including Quincy Jones artist Clark Beckham; soul singer and LIFE Creative Ecosystem founder, Brian Owens; and the Adam Maness Trio. She was attending the University of Missouri St. Louis when she met Owens, who became her music mentor; this mentorship helped her become a St. Louis Symphony Orchestra IN UNISON graduate fellow, facilitating and managing outreach programs, such as the peer-to-peer mentorship for middle and high school students. During her residency, Smith—now a full-time musician working within the LIFE Creative Ecosystem—worked closely with her financial literacy mentor, Donna LaScala, who managed an investment account through the AP for LIFE program; this funding has made it possible for Smith to finance the recording of her upcoming EP. About Brian Owens A resident of Ferguson, Missouri, Brian Owens works tirelessly to uplift the community and provide hope through the gift and beauty of music. Owens has an extensive performance history that includes national television appearances, including Entertainment Tonight, FOX & Friends, The Ellen DeGeneres Show and more. He has also performed at the White House, as well as the 2011 MLB National League Championship Series and World Series. In 2017, a YouTube video of him performing “A Change is Gonna Come” went viral and has garnered more than 28 million views. In addition to serving as the community music artist in residence with the E. Desmond Lee Fine Arts Collaborative at the University of Missouri-St. Louis, Owens is the executive director of LIFE Arts, Inc. About Donna LaScala, RFC, CDFA, CLTC Donna LaScala is an affiliated financial professional with American Portfolios Financial Services, Inc. LaScala has been in the financial services profession for over 25 years and holds the professional designations of Registered Financial Consultant (RFC) with IARFC Ethics Approved Status, Certified Divorce Financial Analyst (CDFA) and Certified in Long-Term Care (CLTC). With her CDFA designation, LaScala has extensive training as a mediator, is a member of the New York State Council on Divorce Mediation, is trained as a Collaborative Financial Neutral and is a member of Long Island Collaborative Divorce Professionals (LICDP). In this capacity, she assists in the valuation of assets during separation and divorce proceedings, including retirement accounts, personal accounts and closely held small businesses. She serves as an FPA-LI board member in the roles of director of women in finance and symposium co-chair. Over the course of her career, LaScala has achieved a number of distinctions and received various awards. Contact Details Melissa Grappone Sr. VP of Mktg. & Corp. Comm. +1 631-439-4600 Company Website

December 06, 2021 04:00 AM Eastern Standard Time

Article thumbnail News Release

BODW CityProg 2021 connects 100+ creative partners; Creating shared values through design for better communities; Making positive social impact by doing "business for good"

Hong Kong Design Centre

With HKDC stepping into its 20th anniversary, the 2021 edition of CityProg has taken the theme "20s: Reflect‧Refresh‧Reset" In November and December, CityProg will bring together over 100 partners to spark more than 200 happenings around the city through its three distinct platforms "Design City Hunt" will return; new initiatives "Design!n Action ", "Design Explorer" and "OpenHouse!HK" will be launched HONG KONG SAR - Media OutReach - 6 December 2021 - Organised by Hong Kong Design Centre (HKDC), with Create Hong Kong of the Government of the Hong Kong Special Administrative Region as the Lead Sponsor, BODW CityProg (CityProg) is a citywide design activation programme that aims to foster exchange and collaborations among creative and design units, businesses and community organisations. Joining forces with different partners, CityProg creates shared values through design, makes the community a better place and creates positive social impact; as well as fosters creativity for our city and economy and nurtures a thriving creative ecosystem in Hong Kong. With HKDC stepping into its 20th anniversary, the 2021 edition of CityProg has taken the theme "20s: Reflect‧Refresh‧Reset". Bringing together over 100 creative partners to spark more than 200 happenings around the city, CityProg strives to make a positive impact to the community with good design, adhering to a "business for good" concept. As a community extension programme of Business of Design Week (BODW), CityProg's major happenings take place in November and December near BODW annually, peaking from 27 November to 5 December for the 2021 edition. With three distinct platforms at its core, CityProg 2021 will present 16 one to two-day "Anchor Site Festivals", 5 " Design EduVation" Programmes focusing on design education, and over 100 "Satellite Events & Offers". Last year's highly acclaimed "Design City Hunt" will also return, offering public the chance to win fabulous prizes by participating in the events and supporting local brands in the neighbourhood. In addition, CityProg 2021 will launch a new initiative, "Design!n Action", bringing together local design and creative talents and businesses to contribute their spare time and skills to work with the local community, NGOs and youths to create shared values through design and design thinking, as well as create positive social impact. Through the power of "business for good", " Design!n Action" will start with nurturing the new generation by organising two programmes, "Design Explorer" and "OpenHouse!HK" which are tailor made for students from local primary and secondary schools, and design department of local tertiary institutions respectively. The programmes are designed to guide the new generation to develop a positive attitude towards the world, work and consumption through an understanding of design thinking and global sustainability trends. Prof. Eric Yim, Chairman of Hong Kong Design Centre said, "we believe that design can spark inspiration and empower people, create positive behavioural changes. Designers are enablers to influence people's values and aspirations, making a better community. We hope that through the BODW CityProg we can connect creative talents from all walks of life, make the best of their resources and expertise to create shared values, and work together to harness the power of design to bring innovation to the community and improve people's lives, so that the public can discover more about the possibilities and social value of design, driving the long-term development of Hong Kong's creative economy." "NFT x Design: Digital Design Battle" as kick-off event for BODW CityProg 2021 The NFT (Non-Fungible Tokens) scene continues to boom, bringing innovations and new business opportunities. NFTs not only disrupt the art market and commercial brands but also help designers discover new markets, fostering a diversified economy in the creative industries. Hong Kong Design Centre is staging a kick-off event for BODW CityProg 2021 on 10 November 2021, Digital Design Battle at Central Market, exploring the possibilities of NFT x Design. Conducted in a one-on-one format and within a time limit of 20 minutes, each participating local young designer will create a digital work based on a topic provided by the organiser on the spot during the two sessions of Digital Design Battle. The works will then be selected by a professional judging panel, and the works will be available for sale on UCOLLEX's NFT platform. Audience who stay to cheer for the participating designers will have a chance to receive the winning NFT works for free. 5 major events in Sham Shui Po – a creative design hub to promote sustainable development of the local creative economy, cultural conservation and better community living through design Sham Shui Po is being revitalised into one of the cultural and creative landmarks in the city. This year, 5 major events will be held in this creative design hub in November and December, bringing out the three key sustainable development concepts of design as a catalyst for the local creative economy, historical and cultural conservation and good community living. Dr Joseph Wong, Executive Director of Hong Kong Design Centre said, "Sham Shui Po is a hub of creativity and design inspiration where the old meets the new, and Hong Kong Design Centre will set up a new design and fashion base in the district in the near future. We are inviting all creative partners, SMEs and NGOs to collaborate and exchange ideas with us through BODW CityProg, and work together to preserve the traditional culture of the old district and add sustainable design elements to the city, thereby promoting the sustainable development of the creative ecosystem of Sham Shui Po and shaping a better and more liveable community." 2x2 Studio's "Gwaden: Made in Hong Kong" and openground's "The Fabric Commune" to pursuit sustainable creative economy through design and giving back to the community 2x2 Studio and openground, CityProg's "Design EduVation" partners this year, are putting into practice the concept of "taken from the community, giving back to community". Stimulating the promotion of sustainable creative economy in the community through design. 2x2 Studio brings cross-sectoral production projects to the community, with the hope of achieving mutual learning and sustainable production. Continuing with the "Gwaden" project at Amazing Land in Tai Po, the workshop will invite fashion designer Mr Hung Ming-kin to lead youths from H.K.S.K.H. Kowloon City Children and Youth Integrated Service Centre to participate in the "Made in Hong Kong" project, which aims to educate and nurture youths on the concepts of green design and living. The project includes a guided tour to the fabric market "Pang Jai", to get to know more about the knowledge of raw materials used in garment making. Located at Tai Nan Street, openground, is a concept venue rolling café, bookstore and workshop space into one. This year, openground brings "The Fabric Commune" project as an extension of last year. The project focuses on researching the soft goods shops in Sham Shui Po and refining the "Material Map" produced in 2020. Workshops will be held to educate the public on integrating design into their lives by linking material supply with design thinking. Orient Occident Atelier's "Between Hither and Hill" and THY LAB's "Memory Lane 1921-2021" to demonstrate the feasibility of design as a catalyst for historical and cultural conservation Design plays a vital role in the preservation of the historical buildings and culture in Sham Shui Po. Orient Occident Atelier, another "Design EduVation" partner of CityProg 2021, uses VR technology to bring back the temporary strengthening Grade 1 historic building "Ex-Sham Shui Po Service Reservoir" (as known as "Bishop Hill Service Reservoir") to life. In "Between Hither and Hill - VR and the Bishop Hill Underground Service Reservoir", the public will be invited to participate in a series of workshops to learn about the monument through VR experiences and professional sharing by building conservation professionals, followed by urban orientation and discussion. 3D scanning will be used to bring out the public's associative approach towards conservation. As for the "Anchor Site Festivals", CityProg 2021's partner THY LAB brings a series of design book sharing sessions and design thinking workshops with local typographers and sign makers on the theme of "Typography" and "Hong Kong Signboards". These are cultural features found everywhere in Sham Shui Po, through workshops we can stimulate and discuss the importance of conservation culture. In addition, "Hong Kong Signboards" exhibition will be one of the highlights at THY LAB to showcase the history and design evolution of Hong Kong signboards over the past century. Milk Design and Kennifstudio's "Signage Lab" to co-design for better living community Every sign in a city has meaning behind it, and well-designed street signs can often enhance our daily lives. Milk Design and Kennifstudio, the partners of "Design EduVation" in CityProg 2021, will jointly present the "Signage Lab", a series of activities to guide participants to understand how street sign design can shape a better community life and using Sham Shui Po community as the theme. The programme will start with a guided tour, where participants will learn about the design of street signs in Sham Shui Po as idea stimulation. Participants then turn their ideas into artworks through workshops and share on social media platform for public voting. The ten designs with the highest number of votes will be produced in different materials and installed on the streets in Sham Shui Po. This project aims to foster community communication and building a healthy living environment for the mind, body and soul. More exciting events in November and December to ignite city's design and creative fire Apart from the above 5 major events in Sham Shui Po, CityProg 2021 will also link up with various creative partners in November and December to bring more "Anchor Site Festivals", "Design EduVation" Programmes and "Satellite Events & Offers" to energise the city with creative design atmosphere. These include a community design workshop in collaboration with ROUGH C, "Design EduVation" partner, to collect second-hand material for upcycling in various districts across the territory. Other key partners of "Anchor Site Festivals" include: the Waste Upcycling Competition and Exhibition at K-Farm at Kennedy Town Waterfront, which uses design and creative perspectives to turn "waste" into value; and the impactful project " Made in Hong Kong 2.0 " by GLOs Café by foody, which uses a mentorship model to organise a series of youth-led creative bazaars, talks, demonstrations, guided tours and musical performances, allowing people to show support and engage with various "Made in Hong Kong" brands; Making on Loft 's " Creating as Usual - Cultural and Creative Hangout in To Kwa Wan ", an "unearthed artefact" made in Hong Kong, will bring about a radical change in the district with the opening of the MTR Tuen Ma Line. Local creative designers and cultural workers take part in a series of guided tours, workshops and sharing sessions to encourage the public to rediscover the history and stories of the area through the lens of design. The Warehouse Teenage Club, located in the Grade 2 historic building former Aberdeen Police Station, aims to inspire the youth with "play" and blend design into entertainment by putting up " Re-imagine Backyard Warehouse " project. Last but not least, HKFYG Tsuen Wan Youth S.P.O.T.'s " PLAY in Tsuen Wan (Playtime Leisure Activation Youth) " project, focuses on 'discovery', 'exploration', 'creation' and 'experience', with a variety of community design activities and workshops to draw the attention of young people and the public to Tsuen Wan community and apply design thinking in their daily lives. If you are interested in knowing more about CityProg, please visit the official website and social media platforms to receive the latest information about the events. CityProg website: Official Facebook: Official Instagram: Appendix Design!n Action Design!n Action, a programme calling all design, creative talents and businesses to contribute their spare time and skills to collaborate with the local community, NGOs and youths to create shared values through design and design thinking, make a positive impact on society. Design Explorer: Design career discovery programme for senior primary and junior secondary students Design Explorer, a design career discovery programme for local Primary 5 to Secondary 3 students. Through a series of design thinking workshops, experienced design professionals' sharing, guided tours of tertiary design schools and one day design internships, students will gain a multi-faceted understanding of the design industry and sustainable design development. The programme is free of charge and students who completed the specified numbers of credits will receive a certificate from Hong Kong Design Centre and special award experience. OpenHouse!HK: Tailor-made career experiential programme for design students OpenHouse!HK, a tailor-made career experiential programme for design students of local tertiary institutions to enhance their understanding of the design industry. The programme will connect designers from various disciplines in the industry, including graphic design, brand design and craft product design. Designers will open their studios for industry sharing, students are able to gain knowledge, experience the industry's ecosystem and to learn sustainable trends. Disclaimer: Create Hong Kong of the Government of the Hong Kong Special Administrative Region provides funding support to the project only and does not otherwise take part in the project. Any opinions, findings, conclusions, or recommendations expressed in these materials/events (or by members of the project team) are those of the project organisers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Communications and Creative Industries Branch of the Commerce and Economic Development Bureau, Create Hong Kong, the Create Smart Initiative Secretariat, or the Create Smart Initiative Vetting Committee. About Hong Kong Design Centre (HKDC) Hong Kong Design Centre (HKDC) is a non-governmental organisation, and was founded in 2001 as a strategic partner of the HKSAR Government in establishing Hong Kong as an international centre of design excellence in Asia. Our public mission is to promote wider and strategic use of design and design thinking to create business value and improve societal well-being. HKDC's flagship programmes include Business of Design Week (BODW; since 2002) – Asia's leading annual event on design, innovation and brands; DFA Awards (since 2003) – a well-recognised annual awards that celebrate outstanding designs with Asian perspectives; and Knowledge of Design Week (KODW; since 2006) – an annual thematic programme that gathers the global design community to explore how design can solve complex challenges of our society. We also manage a Design Incubation Programme and Fashion Incubation Programme (since 2012 and 2016) – 2-year programmes to nurture future design and fashion entrepreneurs; and launched FASHION ASIA HONG KONG (since 2016) – an initiative combining conversations, interactions and cultural exchanges to position the city as an Asian hub for fashion trade and business development. Learn more about us at About BODW CityProg (CityProg) BODW CityProg (CityProg) is a citywide creative business and community activation programme initiated in 2018 by Hong Kong Design Centre (HKDC). It aims to foster exchange and collaborations among creative and design units, businesses and community organisations in rolling out a series of activities and events that create shared values through design, make the community a better place and create positive social impact. Each year, CityProg brings together over 100 partners to spark more than 200 happenings around the city through its three distinct platforms: "Anchor Site Festivals", "Design EduVation" programmes, and "Satellite Events & Offers", fostering creativity for our city and economy and nurturing a thriving creative ecosystem in Hong Kong. A community extension programme of HKDC's annual flagship event Business of Design Week (BODW), CityProg spans throughout the year, with major happenings in November and December near BODW annually, peaking from 27 November to 5 December for the 2021 edition. With HKDC stepping into its 20th anniversary, the 2021 edition of CityProg has taken the theme "20s: Reflect‧Refresh‧Reset". It will join forces with different sector partners and the wider public to make a positive impact to the community with good design, adhering to a "business for good" concept. Create Hong Kong of the Government of the Hong Kong Special Administrative Region is the Lead Sponsor of BODW and CityProg. Find out more at About Create Hong Kong Create Hong Kong (CreateHK) is a dedicated agency set up by the HKSAR Government in June 2009. It is under the Communications and Creative Industries Branch of the Commerce and Economic Development Bureau and dedicated to spearheading the development of creative industries in Hong Kong. Its strategic foci are nurturing talent and facilitating start-ups, exploring markets, and promoting Hong Kong as Asia's creative capital and fostering a creative atmosphere in the community. CreateHK sponsors HKDC to organise BODW, BODW CityProg and other projects to promote Hong Kong design. CreateHK's website: Contact Details The Sparkling Code PR & Marketing Limited Jeff Man +852 9096 3411 The Sparkling Code PR & Marketing Limited Mars Kwok +852 9801 1679 Hong Kong Design Centre Candy Yuen +852 6379 3729

December 05, 2021 10:01 PM Eastern Standard Time

Article thumbnail News Release

Biogen Leads From the Top With Disability Inclusion


December 3rd marks International Day of Persons with Disabilities, and we are glad to share that Biogen CEO Michel Vounatsos recently signed the Disability:IN ’s CEO Letter on Disability Inclusion. We are proud we scored 100% on the Disability Equality Index for four consecutive years. We look forward to continued learning and growth to best support people with disabilities both within and outside of Biogen. Learn more about our commitment for an accessible, inclusive workplace for all View additional multimedia and more ESG storytelling from Biogen on

December 03, 2021 05:11 PM Eastern Standard Time

Article thumbnail News Release

Herbalife Nutrition's Commitment to Building a Thriving, Inclusive Work Culture

Herbalife Nutrition

At Herbalife Nutrition, they are committed to building a thriving work culture for all through various programs and initiatives. When human connection and work ethics are integrated and prioritized in the workplace, teamwork collaboration becomes an excellent conduit for success. Herbalife Nutrition is dedicated to building a thriving work culture in the workplace because they care about improving employees’ health and wellness, cultivating an inclusive work environment, and advancing servant leadership and professional growth programs for everyone. These are the pillars of their Human Resources strategy: Diversity, Equity, and Inclusion (DEI), Health, Wellness, and Safety, and Performance and Professional Development. At Herbalife Nutrition, being a purposeful and human-driven employer means being intentional, meaningful, and caring in inspiring our people. They believe it is critical for the long-term success of our business to foster an environment that reflects their values, encourages, and enables inclusion, and promotes collaboration and well-being. They strive to empower their people to realize their full professional and personal potential and achieve their ambitions by creating a culture that increases their capacity to learn, grow and innovate. Read more about their human resources strategy here. This article was originally published on View additional multimedia and more ESG storytelling from Herbalife Nutrition on

December 03, 2021 03:06 PM Eastern Standard Time

Article thumbnail News Release

Family Gift Guide for the 2021 Holiday Season


A video accompanying this announcement is available at: A new survey finds holiday shoppers are planning to spend upwards to $250 per family member this season. Lifestyle Expert, Bethany Braun-Silva has compiled a few family-focused gift ideas sure to satisfy those loved ones who’ve been on the good list this past year. GO BACK TO THE MOVIES: Reports indicate retailers are facing empty shelves this holiday season. Braun-Silva says there are ways around this problem for the average consumer, adding, “There is good news and the outlook for the holiday season is bright. First, families are looking to reunite and connect for the holidays. Second, they’re looking for fun things to do — together.” The lifestyle expert points to giving the gift of experiences as her first tip. “Who hasn’t missed going to the movies,” she asks while reflecting on the immersive, cinematic experience theatres provide with their big screens, booming surround sound and warm, irresistible movie theatre popcorn. “I recommend giving the gift of Cinemark Movie Club, a monthly in-theatre membership program that gets you free tickets, exclusive discounts, and more at all Cinemark theatres across the U.S.,” says Braun-Silva. She adds that holiday shoppers can easily buy a stress-free 12-month gift membership for $99 which comes with 12 movie tickets, 20% off concessions, waived online fees, and additional discounts! The average Movie Club member saves over $100 per year with a Movie Club membership. Braun-Silva says it’s the perfect gift for families because the whole family can benefit from the membership. As monthly ticket credits roll over to the next month if unused, members can save them up to take the whole family, waive the online ticketing fee when booking their tickets in advance and save 20% on everyone’s concessions. Moviegoers can experience all the fun with great family films coming to theatres, including Encanto, Ghostbusters: Afterlife, Clifford the Big Red Dog, Sing 2 and others. For more, go to Social media handles: @Cinemark FUN IN THE SUN: Braun-Silva says don’t be afraid to gift big, saying, “Just imagine the faces of your loved ones when they find out you’ve gifted them a trip to Florida.” VISIT FLORIDA is inviting travelers to gift a heartwarming trip to the Sunshine State — from relaxing beach getaways, family fun at iconic theme parks, to outdoor adventure and unique wildlife encounters. Giving a Florida vacation experience removes the stress of holiday shopping, and to make this even easier, Braun-Silver says VISIT FLORIDA has partnered with Expedia to offer up to 20% off overnight bookings at select hotels throughout the state. This includes the Melia Orlando Celebration - 30% off Family Suite, The Southernmost Beach Resort in Key West - 20% off all rooms, Legacy Hotel at IMG Academy in Bradenton, where the Golf Club features an 18-hole championship golf course, and many others. To give the ultimate Florida vacation experience this holiday season, head to Social media handles: @VISITFLORIDA HOP ON THE WAGON: Families are planning to get out and about this holiday season and into the New Year. As a mom of two boys, Braun-Silva admits that she knows the ins and outs of traveling with children. Enjoying the journey as a family starts with the right transportation. The lifestyle expert recommends the Wonderfold W4 Elite, adding, “It’s the perfect carrier for kids. Babies and toddlers love strolling around in the WONDERFOLD Multi-Function Wagon. They’re secured in a 5-point harness and covered by a UV protected canopy. With high face to face seats with footrests, this stroller wagon makes it easy to take the entire family to the park, beach, campsite, and more!” The wagon’s user-friendly design is easily foldable with minimal assembly required. The one-step folding design allows you to fold and store it in seconds. Its adjustable push handle can be customized to accommodate different heights and needs. Another aspect that Braun-Silva loves is that it’s multifunctional, pointing out that after the kids have outgrown the stroller, the seats can be removed to transform it into a utility wagon — perfect for sports equipment, camping gear, luggage, and so much more! This brand is available on, Amazon, and other retailers. Facebook: @ wonderfoldfam Instagram: @ wonderfoldwagon TikTok: @ wonderfoldwagon About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727

December 03, 2021 03:00 PM Eastern Standard Time

Article thumbnail News Release

Cummins Accelerating Hydrogen Innovation With New Facility

Cummins Inc.

On the heels of the signing of President Biden’s infrastructure bill and the progress at COP26, Cummins Inc. is continuing its efforts to scale the green hydrogen economy and accelerate the energy transition with the opening of its newest alternative power innovation facility in West Sacramento, California. This Hydrogen Fuel Cell Integration Center will help Cummins make zero-emissions fleets a reality for more customers with its proton exchange membrane (PEM) fuel cell technology. “Our presence in West Sacramento is important to advancing hydrogen technologies while being a central part of the decarbonization conversation in the United States,” said Amy Davis, Vice President and President of New Power at Cummins. “With the most advanced hydrogen infrastructure system in the country, California provides a great ecosystem for advancing alternative power technologies. Ultimately, our goal is to accelerate change in transportation, innovate for our customers, and put more zero-emissions vehicles on the road. This facility will help us do exactly that.” The new 18,000 sq. ft. Cummins site is designed specifically for hydrogen innovation, including safety features, and will house fuel cell integration and fuel cell powertrain development and testing, controls and electrical engineering. Cummins will be the largest tenant at the California Fuel Cell Partnership facility, which is occupied by other alternative power innovators and technology companies. Cummins is investing in two types of hydrogen fuel cells: proton exchange membrane (PEM) fuel cells and solid oxide fuel cells (SOFCs). At the West Sacramento facility, the focus is PEM fuel cells, which are considered a good solution for high-power transportation applications, like heavy-duty, long-haul trucks. When the hydrogen used to power a fuel cell vehicle is green, meaning it is produced using renewable electricity, the result is zero-carbon transportation. View additional multimedia and more ESG storytelling from Cummins Inc. on

December 03, 2021 02:36 PM Eastern Standard Time

Article thumbnail News Release

Engineering Impact: Philanthropy


Medtronic and the Medtronic Foundation partner to improve lives and address inequities. Our philanthropic activities build trust and social capital with local, national, and international organizations, and we leverage the power of our human capital through employee volunteering and giving. The ongoing COVID-19 pandemic and social justice movement continue to bring to light societal inequities and disparities in care. For Medtronic and the Medtronic Foundation, FY21 was a year of responsive philanthropic action and investment in underserved communities and healthcare systems through fund deployment, volunteerism, and bold leadership to drive measurable results. In FY21, Medtronic Foundation partnered with over 65 nonprofits globally. More than 50% of those organizations have diverse leadership, reflecting communities they serve. Local impact through diverse-led organizations drives sustainable, meaningful social impact across areas such as COVID-19 relief, education, and social justice. Our Mission to alleviate pain, restore health, and extend life drives our philanthropic partnerships and activities. Together, Medtronic and the Medtronic Foundation work to improve lives of underserved populations by expanding economic opportunities, improving access to vital treatment, and building fairer healthcare systems and communities. Our contributions In FY21, Medtronic and the Medtronic Foundation contributed more than $103 million in combined philanthropic investments. Cash contributions. Funding medical professionals and fellowship positions, clinical research grants, third-party sponsored health education programs, and other health-related activities Medtronic Foundation grants. Improving the health of underserved populations worldwide and supporting communities where Medtronic employees live and give Product donations. Supporting disaster recovery efforts with product donations distributed to nonprofit organizations and in-country clinics Year-round employee volunteering opportunities. Giving time, skills, and resources to our communities Advancing equity through philanthropy Philanthropy can be a powerful lever for change. We have focused investment on activities that advance social justice and reduce inequities in healthcare systems and communities where we operate. In FY21, the Medtronic Foundation committed $16 million to health and education partnerships to address racial disparities and advance social justice in Black communities in the United States. These include a national partnership with the Thurgood Marshall College Fund, as well as local partnerships with the Northside Achievement Zone and People’s Center Clinics & Services in Minneapolis. These partnerships combine employee skills and a passion for giving back with financial support. Investment in science, technology, engineering, and mathematics (STEM) education, in particular, can help to advance more equitable economic opportunities for underserved and underrepresented populations. Pandemic support for communities In FY21, we continued to support communities and healthcare systems impacted by the COVID-19 pandemic. We increased our support for organizations with diverse leadership that reflect the communities the organizations serve. Medtronic and the Medtronic Foundation partnered to provide emergency food assistance and hunger relief programs, mental health support, health worker grants, organization operational support, and donations of in-kind personal protective equipment (PPE). Medtronic and the Medtronic Foundation focused on underserved communities and those disproportionately impacted by the pandemic, such as Black, Indigenous, and People of Color communities in the United States, and countries that experienced explosive surges of COVID-19, such as Brazil and India. Medtronic product donations included a range of solutions to support patients with severe respiratory illness, those undergoing cardiopulmonary bypass surgery, and those receiving dialysis treatment. The Medtronic Foundation continued to invest in and empower community health workers to assist with the COVID-19 pandemic response, including equitable access to vaccines. Medtronic Foundation programs The Medtronic Foundation builds strategic relationships with local and national partners, leveraging a mix of resources to support meaningful health outcomes. Combining grant partnerships with strategic advice and skills-based employee volunteering helps deliver long-term change in a way that one-off interventions cannot. The Medtronic Foundation funds a range of programs to invest in healthcare systems and workers. These include global health programs, as well as new patient-centered programs for the management of chronic conditions in primary care in three U.S. states and in India, Bangladesh, South Africa, Kenya, and Uganda. In FY21, the Medtronic Foundation’s strategic chronic care, acute care, and health equity partners trained 1,700 health workers and served a total of 12,500 patients — 70% of whom saw clinically meaningful improvements in health outcomes. In FY21, all Medtronic Foundation partners adapted their care models throughout the COVID-19 pandemic. For example, health workers at the BRAC organization in Bangladesh and the Karnataka Health Promotion Trust (KHPT) blended virtual and in-person offerings. Through our skills-based partnership program, Global Innovation Fellows, Medtronic employees helped KHPT develop digital health tools for community health workers and link patients to primary care. In FY22, the Medtronic Foundation will continue to deliver equitable outcomes and impact for underserved communities with a focus on: Deepening its philanthropic presences in key communities with a demonstrated need and where Medtronic has a large footprint Empowering and engaging Medtronic employees to be agents of change Ensuring a diverse mix of nonprofit partners that represent the community we aim to serve and helping them deliver and sustain community improvements Employee volunteering The Medtronic Foundation helps our employees volunteer and give to their communities. The online shift of activities due to COVID-19 meant fewer volunteers and volunteer projects in FY21. Project 6 is our annual volunteering kickoff that encourages 365 days of giving to causes that mean the most to our employees. The Medtronic Foundation offers a variety of year-round opportunities to help employees; they can visit a dedicated online portal to match their skills to available opportunities. We also offered two new volunteering options for FY21: Community impact champions. The champions are volunteer leaders trained by the Medtronic Foundation to use storytelling to engage fellow employees in volunteering activities. More than 379 employees in 44 countries volunteered for training in FY21. Volunteer power hours. Employees may give an hour of time from anywhere in the world because we believe simple actions make a difference. For example, our employees participated in Power Hours organized by the Medtronic Foundation to support social justice organizations such as Amnesty International, the American Civil Liberties Union, and many others. More than 2,700 employees from 44 countries logged more than 4,000 volunteer hours in just one day. In addition, the Medtronic Foundation offers: Matched giving. The Medtronic Foundation matches employee and retiree donations made to any eligible nonprofit; up to $5,000 per calendar year. Volunteer grants. A revamped program enables employees to volunteer with eligible nonprofits to earn money for causes important to them. For every 10 volunteer hours, employees can earn $200 (up to 50 hours, $20 per volunteer hour, maximum amount $1,000 per calendar year). Skilled service. The Medtronic Foundation curates skills-based volunteerism through programs like the Global Innovation Fellows, virtual consulting, cross corporate challenges, and a program pilot that helps employees develop and implement skills-based projects with local community organizations. In FY21, the Medtronic Foundation engaged 210 employees to implement 20 skills-based volunteer projects with 32 international organizations across 10 countries. Disaster response The COVID-19 pandemic has been the focus of our disaster-response efforts over the past year. Alongside supporting efforts to address this global challenge, we continue to respond to other issues like natural disasters and extreme weather that impact the health of communities around the world. Medtronic and the Medtronic Foundation build long-term partnerships with local and global organizations that can aid in recovery. The Medtronic Foundation works with organizations to identify suppliers, build staff capacity, and distribute grants to enable timely, strategic response to disasters. Medtronic employees can take five days of paid time off each year to support relief and recovery efforts by volunteering with nonprofits and nongovernmental organizations. When employees’ own communities are impacted, the Medtronic Employee Emergency Assistance Fund offers financial support. Read report. View additional multimedia and more ESG storytelling from Medtronic on

December 03, 2021 02:16 PM Eastern Standard Time

Article thumbnail News Release

ARMY dances along on Twitter with 68M Tweets as BTS returns to the live stage in LA

Twitter, Inc.

LOS ANGELES, US - Media OutReach - 3 December 2021 - 21st century pop icons BTS' 'BTS PERMISSION TO DANCE ON STAGE - LA' tour was celebrated by fans all over the world with a whopping 68M Tweets globally throughout the tour from November 27th to December 2nd. Whether they were at the concert or not, fans came to Twitter and enjoyed the act’s first face-to-face concert since 2019, using hashtags like #PTD_ON_STAGE_LA, #Stage_For_ARMY, #BTS, #방탄소년단, #BTSARMY. On the 27th and 28th November, and 1st and 2nd December, tens of thousands of lucky fans got to see BTS perform live at the 'BTS PERMISSION TO DANCE ON STAGE - LA' tour at LA’s SoFi Stadium while plenty more from all over the world tuned in to the moment on Twitter. A truly unforgettable concert, many fans gathered on Twitter to rejoice and celebrate their favourite moments both in the lead-up to the performance, and after the event. For example, we saw conversation volume peaks when Jimin Tweeted just before the first concert, when Jin and RM Tweeted after the first concert, and when BTS Tweeted their photo with Halsey who attended the third concert. Be it to complement virtual or in-person activities, fans everywhere come to Twitter to join in the fun and have conversations about them. So, even though things appear to be slowly returning to normal again and K-pop stars reunite with their fans, Twitter will continue to play an important role to drive conversations and connections within the K-pop community. For instance, to celebrate ARMY meeting BTS in real-life this time, Twitter launched various activations for fans, including special emojis and a Live Event Page dedicated to curating all the latest action in one place. This ensured that fans were always kept updated on all the happenings and content related to the concert - never missing an important moment. YeonJeong Kim, Head of Global K-pop Partnerships at Twitter, said, “During the difficult times when face-to-face events such as concerts were cancelled, Twitter is where fans go to talk about what’s happening, as well as stay connected with their artists. While it has been more than two years since their last real-life concert, BTS and ARMY have stayed close on Twitter and their relationship is stronger than ever, such as during the band’s single ‘Butter’ earlier this year where we saw over 300 million related Tweets in just one month. On the first day of the tour, more than 15 million Tweets were generated, far exceeding the average 10 million Tweets per day at the time of the release of Butter in May. As live concerts begin again, Tweets from fans are expected to continue to increase.” About Twitter, Inc. Twitter is what’s happening and what people are talking about right now. To learn more, visit and follow @Twitter and @TwitterKorea. Let’s talk. Contact Details Communications, Twitter Korea Hyeji Park (@HyejiPark5) The Hoffman Agency Kimberlee Lim (@_Kimberxz)

December 03, 2021 02:00 PM Eastern Standard Time

1 ... 34567 ... 695