Communications consultant, Aviva Shwartz, with more than two decades of experience working closely with Israel's corporate community, has joined News Direct as its authorized sales representative for the Israeli market.
Recognized for its leadership in technology, healthcare, and other sectors shaping the 21st century global economy, Israel is the third leading source of issuers on Nasdaq, ranking only behind the United States and China.
Shwartz formed relationships with many of Israel's corporate leaders and IR practitioners while managing Equities Israel's "Investor Information Directory," a guide to publicly listed companies published in collaboration with Standard & Poor's. Shwartz is deeply familiar with the news distribution market, having previously represented other service providers.
Most recently, Shwartz has operated her own PR firm, AvivaPR. In 2015, she was honored by Israel's Association of Media Consultants and Public Relations for the best public relations campaign of the year in the lifestyle category.
"We believe that News Direct's unique value proposition will resonate strongly in the Israeli market," noted Founder/CEO Gregg Castano. "The PR and IR communities are sophisticated, value conscious, and open to innovation. We are confident that News Direct's revolutionary approach to news distribution will be embraced by Israel's savvy communications industry."