As shoppers face anxiety around delivery delays and supply chain shortages across the country, memories might be proving more meaningful than materialistic gifts. Recently, Communications Lead for North America at Airbnb, Liz DeBold Fusco, teamed with YourUpdateTV on a satellite media tour to talk travel and how to skip the stress of holiday shopping.
A video accompanying this announcement is available at:
After so much time spent apart from loved ones due to lockdowns and travel restrictions, people are excited to gather around the table with family again.
As of the end of September, Airbnb recorded over 40% more nights booked for Thanksgiving week in the US than at the same time in 2019. Seasonal destinations known for spectacular holiday festivals and light shows, as well as college football towns, are trending with guests throughout the holiday season.
Earlier this month, the US -- which historically is the largest inbound travel market in the world -- loosened its travel restrictions leading to sudden increases in interest among travelers.
According to a 2021 Oracle Retail consumer research study of 5,728 global consumers, “when asked what gifts they plan to buy more of this year, gift cards emerged as the top contender with 34% planning to buy more gift cards (60% of Boomers and 44% of women said that gift cards is the gift they would also most like to receive)”.
It’s no surprise that Airbnb guests are craving a variety of experiences to share with others over the holidays. Between October 1, 2020 through September 30, 2021 over 510,000 Airbnb gift cards have been purchased.
With an Airbnb gift card, your audience doesn’t need to worry about delays in delivery or limited inventory. They’ll simply need to purchase a gift card via airbnb.com/giftcards and have it delivered instantly via text or email. Airbnb’s array of offerings allow for you to give a gift tailored for your loved ones, whether seeking IRL getaways or virtual adventures.
Holiday shoppers can head to airbnb.com/giftcards -- and you can always check out airbnb.com to discover stays, Experience or learn how you can become a Host.
About Liz DeBold Fusco:
Liz DeBold Fusco is a Communications Lead for North America for Airbnb. Prior to that, she was a Vice President at SKDKnickerbocker, a national public affairs firm, where she provided strategic communications guidance to organizations ranging from the NAACP and Demos to The Rockefeller Foundation and AT&T. Liz has also worked for the Mayor's Fund to Advance New York City and New York City First Lady Chirlane McCray as well as the New York State Attorney General.
YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology.
Total number of gift card purchases. This refers to the total number of cards purchased at airbnb.com/giftcards or at a selected retailer online or in-store.