Government Marketing University (GMarkU), an innovative community-based learning platform for public sector marketers, announced details of its August virtual “Power Hour” aptly focused on “The Customer Journey: Harnessing the Power of Your Data.”
“Marketing has become more data-driven, but the real challenge for marketers is not whether you have enough data. The key to taking your marketing to the next level is knowing which data is important and how to utilize valuable insights to improve the way you engage with your prospects,” said Stephanie Geiger, Chief Operating Officer and Co-founder, Government Marketing University.
WHO: GMarkU in collaboration with Government Executive Media Group and data driven government industry marketing experts
WHAT: The online event cultivates a learning environment for government marketers in all stages of their careers. Participants will learn how to increase prospect engagement and build loyalty by taking advantage of data.
WHEN: August 20, 2020, 10:00 - 11:00 a.m. ET.
WHERE: Register online at https://cvent.me/E51bE9
WHY: Participants who attend Power Hour will walk away with valuable insights and improvements to marketing data, including:
- Increased marketing efficiency with a data-driven approach to discovering, analyzing, and influencing your customers’ journeys.
- Enhanced ability to generate more qualified leads by combining marketing data with a lead scoring system to create and identify sales-qualified leads.
- Better marketing and sales alignment for engaging high-priority accounts by tapping into better visibility and insights into buying habits.
- Tools to conquer your quest for integrated marketing by learning the resources available for enabling multiple-touch campaigns.