Hammer & Nails Grooming Shop for Guys, A New Luxury Grooming Shop in Darien Rethinks Self Care | News Direct

Hammer & Nails Grooming Shop for Guys, A New Luxury Grooming Shop in Darien Rethinks Self Care The upscale personalized grooming one-stop shop pampers guys with premium barber services and head-to-toe luxury treatments in a relaxed and discreet environment.

News release by Hammer and Nail

facebook icon linkedin icon twitter icon pinterest icon email icon Darien, CT | August 10, 2023 12:30 PM Eastern Daylight Time

Men have not always prioritized self-care. Unfortunately, it’s often due to busy schedules or not having a convenient place offering a complete grooming experience. Hammer & Nails Grooming Shop for Guys provides the solution for both. The brand continues its rapid expansion opening its 27th U.S. location and 2nd in Connecticut in the popular Darien Commons/Noroton Heights area at 88 Heights Rd., Darien, CT 06820.

On Saturday, September 9, 2023, the Darien, CT, location will host its grand opening, offering premium haircuts, straight-razor shaves, manicures, pedicures, facial treatments, and waxing services. The ultimate in pampering and relaxation, guests will enjoy sinking into comfortable oversized leather chairs while wearing noise-canceling headphones and watching the big game with their favorite drink. It's a great place for guys' day, get ready for that special day, or host a private event for your closest friends or clients.

Get The Royal Treatment:

Once you’ve experienced this level of service and comfort, you'll want to make this part of your regular grooming routine. Hammer & Nails Grooming Shop for Guys offers a-la-carte services and monthly memberships. Classic Club members receive a choice of two 30-minute services per month. The VIP member receives three 45- or 60-minute monthly premium services. The newly released Club Luxe membership gives unlimited services and one complimentary monthly guest pass.

All members enjoy:

  • Month-to-month memberships, no long-term contracts

  • Zero risk, cancel anytime

  • Unused services roll over; never lose them

  • Share services with family and friends, even if they’re not members.

  • Combine services to upgrade your experience

  • Complimentary non-alcoholic and alcoholic beverage

  • 20-40%+ discounts on retail and services

  • Complimentary upgrade days

  • Private members-only events

  • Memberships can be used at any Hammer & Nails locations

Opening Promotion:

Founding Members signing up before September 9th will receive a discounted monthly membership rate and one additional complimentary premium service ($90-$120 value). Limited to the first 150 members. Sign Up Here 

“Hammer & Nails is such a great concept. Nobody else offers a consistent, quality experience that is comparable to Hammer & Nails,” says Garret Oledzki, Hammer and Nails Darien Franchisee and Connecticut local. “When I moved to the area, I went to four different barber shops before I found a barber that understood what I wanted with my beard. I know the struggle to find a good barber. Hammer & Nails will be ‘your barber’. In addition, we offer many other grooming services that should be a regular part of everybody's routine. Hammer & Nails makes it incredibly easy, comfortable, and enjoyable to go beyond a haircut or beard trim, and add a pedicure, or a facial to your routine. If it appeals to me, I'm sure it appeals to plenty of other guys out there.”

About the Men’s Grooming Industry & Hammer & Nails Grooming Shop for Guys

As stated by CNN, Men’s grooming is booming. According to data gathered by market insight company Statista this year, the global male grooming market is expected to be worth $115 billion by 2028, up from nearly $80 billion in 2022. The same market was worth an estimated $74.8 billion in 2021.

Hammer & Nails Grooming Shop for Guys is capitalizing on this exponential growth. One of the fastest-growing franchise brands in this space, its services and products are synonymous with luxury and relaxation. Hammer & Nails was the first to introduce the membership model to men’s grooming shops nationally.

Hammer & Nails is helping to monetize centuries-old routine habits. The brand’s recurring revenue model helps drive greater stability and predictability for its franchisee partners. It’s a full-service brand dedicated to supporting its franchise owners for their entire journey.

The brand is on track to have 40 locations open by the end of 2023 and 100 open by the end of 2024. Furthermore, Hammer & Nails aims to double store openings every year for the next ten years. Individuals interested in franchising with Hammer 7 Nails can contact Franchise Opportunities.

Due to the brand’s rapid expansion and strong demand from its existing franchise owners, the premium locations are selling quickly; certain regions are already sold out. Only 2% of those that inquire will be selected to join the franchise team. Well-qualified & motivated prospects only apply, please.


Hammer & Nails is a distinguished grooming destination dedicated to providing men with an exceptional grooming experience in an upscale environment. With a focus on quality, relaxation, and rejuvenation, Hammer & Nails has become synonymous with luxury in the grooming industry.


Contact Details


R Public Relations


Madison Baber


+1 210-213-2426




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