Holiday Season Winner? This Electric Toothbrush Maker Generated Record Sales In November And Is Appearing On Home Shopping Channel TSC | News Direct

Holiday Season Winner? This Electric Toothbrush Maker Generated Record Sales In November And Is Appearing On Home Shopping Channel TSC By Ernest Dela Aglanu, Benzinga

News release by Bruush Oral Care Inc.

facebook icon linkedin icon twitter icon pinterest icon email icon Toronto, Ontario | December 27, 2022 08:00 AM Eastern Standard Time


 Learn more about Brüush by downloading the latest research report here  

According to a survey by SurveyMonkey, about 32% of people said they spent $100-300 on holiday gifts, 29% said they spent less than $100, and 7% said they spent over $1000.

The survey paints a perfect picture of the importance people attach to holiday gifts. As yuletide draws closer, these gifts are bound to be an integral part of the shopping list of customers who throng some of America’s biggest shopping outlets, such as Target Corporation (NYSE: TGT), Best Buy Co Inc. (NYSE: BBY), Inc. (NASDAQ: AMZN), Walmart Inc. (NYSE: WMT), Macy’s Inc. (NYSE: M) and Wayfair Inc. (NYSE: W).

Interest in these holiday gifts does have a positive ripple effect on stocks of these shopping outlets, including companies like Signet Jewelers Ltd. (NYSE: SIG) and Apple Inc. (NASDAQ: AAPL), which produce holiday items such as jewelry and gadgets. The time of the year does often bring growth to sellers of gifts, and one company just saw record sales this November.

The talk of stocks that perform during the festivities and choosing the perfect Christmas gift could bring to mind another company, Brüush Oral Care Inc. (NASDAQ: BRSH), a modern electric toothbrush brand looking to disrupt the oral care market.

Perfect Gift This Holiday Season?

What could be getting this company some attention is a recent report that it recorded more than $500,000 in revenues in November, representing year-over-year growth of over 50%. The impressive sales resulted in November 2022 being the best month in the company’s history.

For many, the news may not come as a surprise considering the fact that Brüush recently revealed that its beautifully designed one-of-a-kind electric toothbrush has received more than 90% five-star review ratings with less than a 1% return rate.

The electric toothbrush is built with the highest-quality Sonicare technology, four-week battery life and best-in-class prices. The company says it is determined to make the move from manual to electric a no-brainer, backed by a brush head refill subscription plan.

The plan includes three new brush heads for $18 ($6 per brush head) with free shipping every six months.

Exciting Times To Brüush?

Currently, the company says it has over 35,000 active subscriptions in its brush head refill program, representing a 25% increase during the four-month period since going public in August 2022.

“We are obviously excited about our growth since the IPO in August and that November was a record month for us. Our electric toothbrush makes a great gift, so we expect strong sales to continue through the holiday season,” Aneil Manhas, Founder and CEO of Brüush, said.

The company also recently announced that it’s participation in a one-day sales campaign on the home shopping channel, Today’s Shopping Choice (“TSC”), on Friday December 16, 2022. “This will be the Company’s second appearance on the home shopping channel, with their first appearance having taken place in September. TSC is Canada’s only nationally televised shop-from-home service, reaching into over 7 million households. The Brüush electric toothbrush will be featured on TSC during three segments on Friday, December 16, which can be viewed on the TSC website ( and will occur at 9.30am, 1.30pm and 5.30pm (Eastern Standard Time).”  


About Bruush Oral Care Inc.


Bruush Oral Care Inc. is on a mission to inspire confidence through brighter smiles and better oral health. Founded in 2018, Brüush is an oral care company that is disrupting the space by reducing the barriers between consumers and access to premium oral care products. The Company is an e-commerce business with a product portfolio that currently consists of a sonic-powered electric toothbrush kit and brush head refills. Brüush has developed a product to make upgrading to an electric brush appealing with three core priorities in mind: (i) a high-quality electric toothbrush at a more affordable price than a comparable electric toothbrush from the competition; (ii) a sleek, countertop-friendly design; and (iii) a convenient brush head refill subscription program that eliminates the frustrating experience of purchasing replacement brush heads at the grocery/drug store. The Company is rooted in building a brand that creates relevant experiences and content, with the goal of becoming the go-to oral care brand for millennials and Generation Z.For more information on Bruush Oral Care Inc visit


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BruushHealthcareOral healthcareTooth brushHoliday giftEmerging Market