Award-winning clean beauty brand Innersense Organic Beauty is expanding their hair care range with the new Serenity Smoothing Cream. Officially launching today, this nutrient-rich lotion can be used on all hair types and textures to achieve a smooth, flawless blowout.
Key ingredients include baobab and frangipani which help lock in moisture, provide care for thermal exposure from styling tools, and strengthen strands without weighing hair down. A combination of vitamin-rich mango seed butter, avocado and coconut oils help nourish and boost hair hydration while smoothing out the cuticle to reduce frizz. The cream contains light fragrance notes of citrus floral, to help promote relaxation and create a soothing, uplifting mood.
The Serenity Smoothing Cream is vegan, gluten free, non-GMO and cruelty free. The tube is made from 65% PCR and the flip top is 100% PCR The brand recently achieved its Climate Neutral Certification, to measure and offset its carbon footprint, while also reducing its emissions over time.
“Our goal is to create products that are not only essential for styling but are formulated using natural ingredients that won’t damage hair or the planet,” says Greg Starkman, Founder of Innersense Organic Beauty. “We combined baobab with frangipani and nutrient rich oils to help give hair a beautiful, healthy shine.” The Serenity Smoothing Cream is available in a 6 oz size ($28) at innersensebeauty.com.
About Innersense Organic Beauty
Beauty professionals Greg and Joanne Starkman founded Innersense Organic Beauty to bring clean, pure and toxin free hair care to salons, stylists and consumers. The clean hair care brand’s products include shampoo, conditioner, scalp scrubs, styling and treatment products for all hair types. For more information, visit innersensebeauty.com.