“It’s Worth the Wait” - Justin Bieber shows his commitment to his Tim Hortons collab and perfecting his Biebs Brew in new 60-second commercial
New York, NY
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June 01, 2022 06:02 AM Eastern Daylight Time
The new 60-second commercial for Justin Bieber’s next Tim Hortons collab has dropped, with Justin reconnecting with his Tims partner Pam and showing his devotion to co-developing the perfect Biebs Brew.
Justin is the last one in the Tims office and pulling an all-nighter so he can be the first to try Biebs Brew, which is made with 100 per cent premium Arabica beans and is slowly steeped for 16 hours to enhance the bold and smooth flavor.
The first part of the Tims x Justin Bieber collab was focused on Justin putting his own spin on his favorite treats at Tim Hortons: bite-sized Timbits donuts. For the second collab, Justin and Tims decided to develop a new twist on what the iconic brand is best known for: brewing the perfect cup of coffee.
In product brainstorms with the Tims team, Justin shared that he prefers his coffee on ice, which led to working on a new flavor of Tim Hortons Cold Brew.
Also inspired by a slight sweet tooth and his love for hints of delicious vanilla flavoring in his coffee, Justin and our beverage innovation team developed a creamy French Vanilla flavor to go with our Cold Brew. Biebs Brew is the perfect blend of those two beloved Tims flavors.
"We couldn't stop at Timbiebs, we needed a Biebs Brew too. And we are bringing both to Tims next month,” said Justin. "Doing a Tim Hortons collab had always been a dream of mine. I grew up on Tim Hortons and it's always been something close to my heart."
All three Timbiebs flavors – Chocolate White Fudge, Sour Cream Chocolate Chip, and Birthday Cake Waffle flavours – will return to Tims restaurants in Canada and the United States along with Biebs Brew on June 6. Guests in the US can get a $5 Biebs Bundle*: a large Biebs Brew and a 10-pack of Timbiebs for $5 when ordered through the Tims app. In the US, Tims restaurants will also be bringing back limited quantities of Timbiebs merchandise for guests, including the beanie, fanny pack, and tote bag that were developed in collaboration with Justin. When guests buy any Tims x Justin Bieber merch they get 50% off a second item**.
“Timbiebs was a huge success – truly beyond all of our expectations – and what made it so great was the authenticity of the partnership,” said Hope Bagozzi, Chief Marketing Officer for Tim Hortons.
“Even before the Timbiebs collaboration, Justin had often shared with fans how he’d grown up with Tim Hortons and was obsessed with the brand. His commitment to working with us to develop a natural and authentic twist on the Tims experience is what made Timbiebs a hit and we know guests are going to love Biebs Brew and his take on Tims Cold Brew.”
* No substitutions. Valid on bundle only, if items are added à la carte, promotional price will not apply. Ends 7/5/22. Add'l terms apply: timhortons.com/offer-terms.
** Buy 1 item at reg. price, get 1 for 50% off, while supplies last. No substitutions. Tax extra. Cannot be combined w/ any other offer, including food & beverage offers. Not valid on digital orders. “Justin Bieber” and “Biebs” are trademarks of Bieber Time Holdings, LLC. TM & © Tim Hortons, 2022.
“Worth the Wait” was developed by creative agency GUT Toronto and The French Shop.
CREDIT LIST
Tim Hortons
Axel Schwan - Regional President
Hope Bagozzi - Chief Marketing Officer
Solange Bernard - Sr. Director, Marketing Communications
Dibba Iran-Parasti - Director, Marketing Communications
Anthony Campos - Sr. Manager, Media
Michael Oliveira - Director, Communications
Meghan Giffin - Manager, Communications
Ashley Hum - Sr. Analyst, Marketing Communications
Jay Pritchett - Director, US Marketing
Rebecca Eidelstein - Director, US Marketing Communications
Pamela Estupinan - Sr. Manager, US Marketing Communications
Samantha Owen - Sr. Manager, US Media & CRM
Elizabeth Knox - Manager, US Marketing Communications
Justin Bieber
SB Projects
Allison Kaye - President
Jules Ferree - Executive Vice President
GUT
Accounts
Laura Cavalcanti - Account Supervisor
Ryan O’Hagan - Business Director
Ali Joyaa - Account Executive
Gurpriya Seth - Account Coordinator
Production
Kelly Mark - Senior Producer
Athena Kouverianos - Director of Production
Vivian Poon - Producer
Strategy
Dino Demopoulos - CSO
Gvantsa Dataushvili - Senior Strategist
Emily Barnes - Director of Content Strategy
Chantal Legge - Content Supervisor
Will Ramos - Social Strategy Director
Creative
Brynna Aylward - Executive Creative Director, Creative Lead
Matthew Kenney - Creative Director
Frederick Nduna - Creative Director
Sophia Kossoski - Senior Art Director
Laura De Santis - Senior Copywriter
Daniel Zhang - Art Director
Chris Vena - Copywriter
Monica Herrera - Designer
Alex Allen - Associate Creative Director
Andy Tamayo - Associate Creative Director
Beth Barnes - Creative Resource Manager
Junia Parodi - Creative Manager
TFS
Client Service
Thomas Dayon - Account Director
Gabrielle Papineau - Account Manager
Sabrina Desjardins - Account Manager
Creative Team
Joëlle Fournier - Managing Director, Adaptation
Valérie Forget - Adaptation Director
Brigitte Hébert-Carle - Adaptation Copywriter
Production
Julie Lorazo - Producer
MTL Vendors
La Majueure - Sound Recording and Mixing
Denise Charest - Casting
Media Monks
Christina Ho - Team Lead
Daisuke Kazuya - Senior Account Manager
Lajor Cole-Etti - Senior Account Manager
Gustavo Manrique - Project Lead
Luke Rocks - Account Manager
Tiffany Ko - Account Manager
Sonio Kulkarni - Associate Account Manager
Horizon
Sheri Rogers - SVP, Business Solutions
David Mear - Director, Business Solutions
Tim Harris - Associate Director, Business Solutions
Cobi Zhang - Director, Media Investment & Activation
Tanya Cross - Associate Director, Media Investment & Activation
ALISON BROD MARKETING & COMMUNICATIONS
Adrianna Lauricella - Vice President
Erika Berg Henty - Account Supervisor
Tatum Treffeisen - Senior Account Executive
Kate Beeks - Account Coordinator
Craft
Lisa Pasquin - President
Ali Azzopardi - Vice President
Brontë Wright - Account Manager
Duncan Peng - Account Manager
Kayla Mclean - Account Executive
Robert Van Horne - Account Executive
Emily Callahan - Account Coordinator
Daisy Kling - Account Coordinator
Red Apple Creative
Nik Postinger - Audio Producer
Luke McPeake - Engineer
Holly Williams - Interim Client Success Executive
Boy in the Castle
Production Crew
Colin Tilley - Director
Jamee Ranta - EP/Producer
Cora Johnson - Head of Production
Clark Jackson - Line Producer
Elias Talbot - Director of Photography
David Cho - Production Supervisor
Kevin Chang - Production Coordinator
Nike Phillipides - 1st AD
Mitchell Dillon - 2nd AD
Kyle Schifflett - 2nd 2nd AD
Colleen Smith - Improv Coach
Camera Department
Quaid Baca - 2nd Unit DoP
Travis Montgomery - CAM OP
Trevor Taylor - 1st AC - A cam
Sharla Cipicchio - 1st AC - B cam
Bryce Platz - 1st AC - C cam
Seth Craven - 2nd AC - A cam
Andy Kennedy - 2nd AC - B cam
Sam Petroc - DIT
Electric Department
Brian “Red” Hickman - Gaffer
Adam Flores - BB Electric
Matt Hall - Electric
Michael Koepke - Electric
Alfredo Rodriguez - Electric
Tomas Magana - Driver
Grip Department
Adama Shambour - Key Grip
Jay Lopez - BB Grip
Richie Warren - Grip
Marissa Castrejon - Grip
Randy Crisco - Grip
Issac Cedano - Grip
Art Department
Brandon Mendez - Production Designer
Duane Russell - Construction Coordinator
Crystal Griego - Art Coordinator
Dean Styers - Art Director
Robb Duncan - Prop Master
Benjamin Minty - Art Lead
Richard Roraback - Set Dresser
James Enrich - Set Dresser
Armando Nunez - Set Dresser
Joshua Ponce - Set Dresser
Alfonso Ariana - Art Driver
Jevon Dismuke - Art PA
Priscilla Medina - Art PA
Tim Madison - FX Operator
VTR and Audio
Rul Yacob - Boom Operator
Ignacio C. Martinez - VTR
Ignacio Martinez - Mixer
Talent
Eileen O’Connell - English Team Member
Thomas Derasp-Verge - French Team Member
Pierce Mayer - Stand-in
Mike Fishbein - Talent Solutions Rep
Grayson Music
Ryan Kondrat - Director
Chris Masson – Engineer
Brian Bernard - Engineer
Kelly McCluskey - Executive Producer
Rich Hamilton - Music Supervisor
Rooster
Paul Proulx - Editor
Jordan Giles - Editor
Mariam Fahmy - French Editor
Melissa Kahn - Executive Producer
Soch Nwakaeze - Assistant Editor
Austin Blackmore - Assistant Editor
The Vanity
Andrew Exworth - Colourist
Jordan Benegbi - Colour Assistant
Brock Cruess - Colour Assistant
Michael Medeiros - Lead VFX Artist
Adam Silcox-Vanwyk - Lead VFX Artist
Sean Cochrane - VFX Artist
Naveen Srivastava - VFX Artist
Scott Olthoff - VFX Artist
Noah Matikainen - VFX Artist
Kalem Cahill - VFX Artist
Andrew Farlow - VFX Artist
Asher DiGiuseppe - VFX Artist
Nicole Labbe - Producer
Stephanie Pennington - Executive Producer
About Tim Hortons
Tim Hortons® is one of North America's largest restaurant chains operating in the quick service segment. Founded as a single location in Canada in 1964, Tim Hortons appeals to a broad range of guest tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos, espresso, teas and our famous Iced Capp® beverages), fresh baked goods, hot breakfast sandwiches, breakfast snacking items, and other food products. Tim Hortons has more than 4,800 system wide restaurants located in Canada, the United States and around the world. More information about the company is available at www.timhortons.com.
Contact Details
Alison Brod Marketing + Communications
Adrianna Lauricella
+1 212-230-1800
Company Website
