Logitix, the leader in live event ticketing technology and analytics, announced they are expanding their performing arts division to help theaters optimize pricing, distribution, and inventory management of tickets. As part of their growth in performing arts, Logitix named longtime industry executive Jack Rubin as their strategic advisor. As the Co-Founder and former CEO of Tessitura Network, Rubin is one of the preeminent leaders in enterprise CRM, ticketing, marketing, fundraising, and analytics for theaters, arts centers, operas, festivals, dance companies, and orchestras.
“Jack is an absolute icon in our industry and will be an essential part of our continued growth in the performing arts,” said Logitix President Greg Nortman. “As the most trusted solution for optimizing ticket sales, we look forward to helping even more live events within the performing arts industry.”
Logitix optimizes ticket sale outcomes for all of its partners through proprietary dynamic pricing and ticket sales distribution through multiple channels. Its unique platform analyzes millions of real-time data points, providing up-to-the-minute insights within the live event marketplace.
“I recognize that Logitix has the technology, data, and analytics expertise tied to sales distribution channels that can produce considerable revenue for the performing arts sector,” said Rubin “What they bring are new sales channels for these organizations. They are clearly building something special in the world of ticketing and I’m thrilled to be part of the journey.”
Rubin was Co-Founder and CEO of Tessitura Network from the company's inception in 2001 until he stepped down during a long-planned transition in 2021. He guided the company from an initial two-person organization with two license holders, to over 725 organizations in ten countries using Tessitura. Rubin’s prior experience includes the position of Chief Financial and Strategic Officer of Hotels.com, where he assisted in a successful IPO for the company in 2000. Jack has an M.B.A. from the Wharton Graduate School and a B.B.A from the University of Texas.
Logitix is the preeminent monetization engine and ticketing platform for the live event industry, combining optimized pricing, distribution, and inventory management with real-time insights to help sellers and buyers respond to a rapidly changing market environment. The Logitix vision is to automate the entire ticket life cycle and provide data-driven insights to serve the diverse needs of its clients. The company is backed by ZMC and is privately held. For more information about Logitix, visit Logitix.com or find them on LinkedIn.