No matter the length of the stay, one thing is for certain: visitors to New Zealand will never run out of places to see. Following the country’s reopening after the COVID-19 pandemic, Tourism New Zealand has recently launched a brand-new campaign, “If You Seek,” inviting international visitors to unleash the seeker within. Recently, Sarah Handley, General Manager Americas and Europe at Tourism New Zealand, conducted a satellite media tour to discuss this campaign and share ideas to help curious travelers plan a trip of personal discovery and long-term growth.
A video accompanying this announcement is available at: https://youtu.be/ujl2MnugTms
“If You Seek,” the country’s first global campaign post-pandemic, is designed to warmly welcome all visitors who are willing to embrace New Zealand’s distinctive values of manaakitanga (a deep expression of hospitality and reciprocal understanding/connection) and kaitiakitanga (guardianship and care for the environment), positioning the destination as a place to nourish and transform.
With two main islands, 13 national parks, and dozens of diverse cities, there are plenty of New Zealand attractions and activities to choose from. Explore golden coastlines fringed with native pōhutukawa trees, follow walking trails to waterfalls hidden in beech forests, or cycle through gently rolling vineyards. For those after New Zealand's famous adventure activities and extreme sports, seekers can choose from bungy jumping, jet boating, skydiving, or zip-lining. Or relax and take it easy at beautiful hot pools, cultural attractions, and art galleries.
Travelers can book a flight to New Zealand online or via local travel agents to enjoy stunning landscapes and meet friendly locals. From the west coast, it’s easier and quicker to fly to New Zealand than it is to go to some popular destinations in Europe. If visiting from the East Coast, fly through Chicago or New York, as the flight is worth the journey.
Tourism New Zealand’s airline partners Air New Zealand, American Airlines, United Airlines, and Hawaiian Airlines offer direct flights to New Zealand from seven U.S. cities - Los Angeles, San Francisco, Dallas, Houston, Chicago, New York, and Honolulu. Most international flights arrive into Auckland Airport, located in the northern part of the North Island. Christchurch, Wellington, Rotorua, Queenstown, and Dunedin airports also receive a small number of international flights. Find out more about New Zealand airports.
For help booking New Zealand flights, contact 100% Pure New Zealand Specialists – these are locally-based travel agents around the world who have completed special training with Tourism New Zealand to increase their knowledge of the country. They understand the best ways to get around and can recommend accommodation, activities, and tours to help make New Zealand holidays unforgettable.
To find out more about New Zealand and the “If You Seek” campaign, visit NEWZEALAND.COM/US/
About Sarah Handley:
Sarah Handley joined Tourism New Zealand in 2019 bringing over 20 years’ global experience in consumer-led businesses and senior marketing roles for high profile multinational companies such as Hasbro, Mattel and Electronic Arts.
In her role as General Manager Americas & Europe, Sarah leads in-market teams in Los Angeles and London to promote New Zealand as the ultimate visitor destination across the region. This involves overseeing the insights-led development and implementation of integrated consumer and trade campaigns, as well as leveraging global and local stakeholder relationships to ensure effective delivery of the organization strategy.
Originally from New Zealand, Sarah is passionate about building global consumer brands and is committed to enriching New Zealand’s communities, environment, and economy through the contribution of international tourism.