PromoCodius Publishes 2023 Online Shopping Survey, Reveals Novel Ecommerce Insights PromoCodius Publishes 2023 Online Shopping Survey, Reveals Novel Ecommerce Insights

A recent study by PromoCodius, an online platform for online price reduction announcements, has unveiled that more than half of online shoppers abandon their carts if they cannot locate promotional offers. Their research seeks to understand the consumer psychology behind this trend, offering retailers vital insights to improve online conversions.

Key findings of the study include: 

• Consumer Expectations: Today's shoppers are driven by experiences and perceived value. They are more likely to make a purchase when they believe they are securing a better deal.

• The FOMO Factor: A significant number of consumers abandon their carts due to the fear of missing out on a better deal.

• Perceived Savings: Consumers often overestimate the value of potential savings, leading them to either finalize their purchase or abandon it based on the availability of promotions.

To combat these challenges, PromoCodius survey suggests: 

• Enhancing Online UX: Smooth navigation and clearly displayed discounts can significantly improve cart conversions.

• Strategic Marketing: Retailers should integrate promotions into their marketing strategies, cultivating anticipation and customer engagement.

• Utilizing Social Proof: Showcasing customer reviews and testimonials can reinforce purchase decisions.

"This research underscores the critical role of promotional offers in the online shopping landscape," says Alisa Skliarova, a representative of PromoCodius. "Businesses need to adapt and innovate to meet these consumer expectations and drive sales."

About PromoCodius

Established in 2016, PromoCodius has rapidly grown to be a foremost online platform for savvy shoppers around the globe. Serving 13 countries, including the United States, Mexico, and several in Europe, PromoCodius is dedicated to bringing consumers the freshest price reduction announcements, unbeatable deals, and the latest promotional news from a vast array of renowned retailers. By ensuring users have access to up-to-the-minute offers, PromoCodius plays a pivotal role in reshaping the online shopping experience, making it more rewarding and efficient. Their commitment to transparency, user experience, and bridging the gap between retailers and consumers has cemented their position as a trusted name in the world of e-commerce.

Media contact: 

Contact: Alisa Skliarova

Company: PromoCodius

Email: mail@PromoCodius.com

Website: https://promocodius.com/

Address: 3304 Eastway Dr, Charlotte, NC 28205, USA