Research results reveal UK dinner time deadlock | News Direct

Research results reveal UK dinner time deadlock

News release by Teach Your Monster

facebook icon linkedin icon twitter icon pinterest icon email icon London, UK | January 09, 2023 09:00 AM Eastern Standard Time


Nearly 8 in 10 parents struggle daily to get their child to eat healthily

● A quarter admitted that they had given up even trying to get their child to try new things

● Just 14% of parents manage to get 5 fruit or veg into their child’s diet daily

● A massive 75% are cooking multiple meals to keep everyone happy

● Almost half said they feel like they have wasted food

Nearly 8 in 10 struggle to get their child to eat healthily, according to research commissioned by developers behind a brand-new game. Teach Your Monster: Adventurous Eating encourages 3 to 6 year olds to try new fruit and vegetables in a fun, tactile and engaging way using the five senses; touch, smell, hearing, sight and taste - A method that has been shown to help kids build a much better long-term relationship with food.

Getting children into healthy eating habits can feel like a never-ending battle, with new research showing that two-thirds of parents end up arguing with their child over mealtimes an average of twice a week.

While parents were desperate for their children to be more adventurous and eat a wide variety of meals, 83% said they ended up cooking the same meals for them over and over. Dreams of their children enjoying cottage pie, curries, soups or even a Sunday Roast have gone out of the window, with many reporting that their child would turn their nose up at anything new – causing 50% of parents to feel embarrassed by their child’s diet.

Mealtime anxiety was something experienced by most of the parents polled with 67% saying they often had arguments with their kids, 57% negotiating over how much of something they will eat, and 18% of parents saying they often felt upset that their child wouldn’t even try the meal they had cooked for them.

To help directly tackle these challenges not-for-profit educational games company, Teach Your Monster has launched a brand-new game. Combining top-quality game design and essential learning, Teach Your Monster: Adventurous Eating is a fun-packed game for children that makes trying a rainbow of fruit and vegetables a little less scary and a lot more exciting. Children create their own monster in the game, and guided by Bub and friends; they embark on a journey to explore different foods using all five of their senses. The game features more than 40 fruit and vegetables from various cultures, including many everyday staples such as apples, potatoes, and peas.


Teach Your Monster: Adventurous Eating
Teach Your Monster: Adventurous Eating

Research behind the game also revealed that children react very well to fun, upbeat music that they can sing along to. As a result, Teach Your Monster: Adventurous Eating includes several unique songs written in collaboration with Simon Panrucker, celebrated children's songwriter from Cartoon Network shows Clarence and The Fungies.

“Teach Your Monster: Adventurous Eating is all about getting kids excited about fruit and vegetables and helping them develop a better relationship with food for long-term benefits. The game views fruit and vegetables through the eyes of a child. The more familiar children are with foods, the more likely they are to eat them – and this game develops familiarity around sight, smell, taste, sound, and touch, helping children become a little braver to try new fruit and vegetables,” said Antonio Gould, executive director at Teach Your Monster.

Teach Your Monster: Adventurous Eating is released worldwide on January 9th 2023, and is available to download for iOS devices via the Apple App Store, Android devices via Google Play and Kindle devices via Amazon for £2.49. Children can also play for free via any compatible web browser at 

  Teach Your Monster’s debut single & music video, ‘Bub Loves Food’, is released globally on all major streaming platforms on January 6th 2023.


Teach Your Monster: Adventurous Eating Press Pack - 

About Teach Your Monster

Teach Your Monster is a non-profit organisation funded by the charity, The Usborne Foundation to deliver educational learning games for kids. Teach Your Monster is behind the multi award-winning and BAFTA nominated phonics and reading game, Teach Your Monster to Read along with newly released, Teach Your Monster: Reading for Fun and Teach Your Monster: Number Skills.

Teach Your Monster works with leading academics to create magical, fun-filled learning games that kids love to play again and again. The games help children tackle a diverse range of learning challenges in new and exciting ways, from numeracy to nutrition.

For further information visit

About The Usborne Foundation

The Usborne Foundation is a charitable fund established by Peter Usborne and his two children, Nicola and Martin, to support selected charities, mostly in the area of early literacy.

Peter Usborne is the founder and managing director of Usborne Publishing now one of the world's leading children's book publishing companies, which has made books for early readers one of its most important specialisations. Peter has been especially interested for a long time in finding some way of harnessing children's natural fascination with computer games to some useful purpose.

Nicola Usborne worked for many years for Scholastic Inc in New York, where she was responsible for developing an educational software program for reading for American schools, as well as a New York Times bestselling 'transmedia' book-with-online-puzzles series, The 39 Clues. Martin Usborne has undertaken extensive research on children's games for children's television programme development.



Contact Details


Sarah Swain


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Teach Your MonsterThe Usborne FoundationBub Loves FoodAdventurous EatingMealtime anxietynon-profit educational games company