Zesty Paws Files Lawsuit Against Nutramax Independent Testing Reveals 28 Separate Instances in Which 8 Nutramax Products Were Found to be Below Stated Levels of Active Ingredients, Misleading and Deceiving Pet Food Consumers
Orlando, Florida | October 17, 2022 04:46 PM Eastern Daylight Time
Zesty Paws LLC, filed a lawsuit on September 16, 2022, before the Florida US District Court with numerous allegations against Nutramax Laboratories, Inc. and Nutramax Laboratories Veterinary Sciences, Inc. (“Nutramax”). The action is for broad-based false and misleading advertising, based on Nutramax’s print and on-line advertising and, of particular concern for pet food consumers, numerous and repeated failures to meet its product labelling claims.
According to the lawsuit, an independent accredited laboratory tested several Nutramax products to determine whether the Nutramax products meet their label claims. The testing revealed that 8 Nutramax products contained 28 separate instances in which the active ingredients were below levels stated in the product label. In the majority of cases, the shortfall was significant.
The failed Nutramax products included: (1) Imuquin Immune Health Supplement Powder for Cats and Kittens; (2) Imuquin Immune Health Supplement Powder for Dogs and Puppies; (3) Cosequin Senior Joint Health Supplement for Senior Dogs; (4) Solliquin Behavior Supplement for Dogs & Cats; (5) Cosequin Minis Maximum Strength Joint Health Supplement for Small Dogs; (6) Dasuquin Soft Chews for Dogs (Small to Medium Dogs); (7) Dasuquin with MSM Soft Chews for Dogs 150ct soft chews (Large Dogs); and (8) Welactin Omega-3 Fish Oil for Dogs.
In addition to the mislabeling, the lawsuit identifies multiple instances of false and misleading advertising, including claims by Nutramax to be the “industry leader” in the pet supplement industry, despite not being the leader in relevant metrics (revenue or volume). Another example cited was Nutramax’s widely used "#1 Veterinarian Recommended” advertising claims, which is based on a survey of only a confined demographic of small animal veterinarians, which the lawsuit alleges deceives consumers.
Zesty Paws® pet supplements are made with the highest quality ingredients to maximize the wellness of its customers’ pets. Zesty Paws® products are thoroughly tested and have over 275,000 5-star ratings and reviews combined on Amazon, Chewy and Zestypaws.com* and have been regularly recognized as bestsellers on Amazon.
*Ratings and reviews based on all Zesty Paws® supplements on Amazon, Chewy and ZestyPaws.com via Power Reviews as of May 31st, 2022
About Zesty Paws® At Zesty Paws®, our passion is simple: to enable and inspire a ZEST FOR LIFE in pets and pet parents. We strive to be the most innovative and trusted brand in functional supplements to guide and empower pets on their wellness journey. Knowing that pet parents love to spoil their pets, we take pride in our commitment to striving to provide innovative and high-quality pet supplements, as well as unparalleled customer service. Zesty Paws have also been recognized by Newsweek as one of America’s Best Petcare Brands on Newsweek’s 2022 list in the Digestive Support for Dogs category. For information about Zesty Paws®, you can visit ZestyPaws.com or follow along on social media on our Instagram, Facebook, or TikTok.