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SullivanCotter Develops Powerful New Clinical Compensation Management Capabilities for its Growing PPMT™ Platform


SullivanCotter, the nation’s leading independent consulting firm in the assessment and development of total rewards programs and workforce solutions for the health care industry and not-for-profit sector, announces the addition of highly anticipated new Clinician Pay functionality to its growing Provider Performance Management Technology™ (PPMT) platform. PPMT™ is an industry-first, cloud-based solution that enables provider engagement through transparent performance-based compensation administration and analytical capabilities. Clinician Pay enables administrative stakeholders to easily manage annual compensation draws and payroll adjustments through a centralized, secure and auditable source within PPMT™. The new functionality can be added as part of the platform’s comprehensive Compensation Management Analytics module for an additional licensing fee. This module’s broader capabilities allow organizations to integrate physician compensation earned from all sources, review dollars paid and balances due, facilitate settlement reporting, project year-end results, model improvement scenarios and generate accruals for Finance. “With this automated new functionality, health care organizations can significantly reduce manual intervention and potential for human error when managing important pay adjustments for a large clinical workforce. Not only does this help to free up administrators to work on more critical projects, but it also helps to ensure data quality and instill greater trust in the reporting process by seamlessly communicating important information straight to payroll for payment,” said Shelly Slowiak, PPMT™ Product Director, SullivanCotter. PPMT’s Compensation Management Analytics module plus the new Clinician Pay feature also provides the option to utilize payroll data for settlement processing - allowing for a comprehensive end-to-end solution for processing clinician payments and compensation adjustments. “To help organizations navigate an increasingly complex and uncertain health care environment, we are continuously refining our product roadmap and enhancing PPMT™ based on the evolving needs of our clients. Clinician Pay is an exciting new addition to the platform and demonstrates our commitment to developing one of the industry’s most innovative clinical compensation and performance management solutions,” said David Schwietz, Chief Information Officer, SullivanCotter. Designed to address a spectrum of physician, leadership and other key stakeholder needs, PPMT™ combines years of health care compensation insight and expertise with an intuitive and automated technology platform to help drive provider performance and support the transition from volume- to value-based care. For more information on Clinician Pay or our entire suite of Provider Performance Management Technology™, visit or contact us at 888.739.7039. About SullivanCotter SullivanCotter partners with health care and other not-for-profit organizations to understand what drives performance and improve outcomes through the development and implementation of integrated workforce strategies. Using our time-tested methodologies and industry-leading research and information, we provide data-driven insights and expertise to help organizations align business strategy and performance objectives – enabling our clients to deliver on their mission, vision and values. Contact Details Becky Lorentz +1 314-414-3719 Company Website

September 01, 2020 04:12 PM Eastern Daylight Time

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Agile Industries Partners with Comodo after Dropping ESET


Comodo and Agile Industries today announced their strategic partnership. Agile Industries, an Information Technology and services provider for non-profit organizations and based in based in Alberta, Canada added Comodo security solutions to its offering. “Our partnership with Comodo gives us peace of mind knowing our clients have top-notch security,” said Harlee Courtepatte, Founder and CEO, Agile Industries. He continued, “We originally had ESET, but during the planning process for a large client migration to 365, we looked for a new antivirus on our server-side. We researched several offerings, including those from ESET and Blackberry. After seeing a demo and experiencing a trial of Comodo’s Dragon Platform we decided to drop ESET and go with Comodo. We made the right decision – Comodo offers excellent customer service that exceeds our high expectations. Since day one I have resources for any question, concern, or advice. I am treated as a true partner, and this in turn has helped provide the best offerings to our clients. From now on, I will choose Comodo over any competitor.” Agile Industries chose Comodo’s Dragon platform with Advanced Endpoint Protection (AEP), which is a complete cloud-native framework that delivers a zero-trust architecture to protect and defend endpoints. Its patent-pending auto containment technology has active breach protection that neutralizes ransomware, malware and cyber-attacks. The auto containment runs an unknown executable in a kernel API virtualized mode, thereby offering attack surface reduction (ASR) which neutralizes ransomware attacks. The Dragon Platform also utilizes a Default Deny security posture with Default Allow usability to provide a most comprehensive protection against zero-day threats, while having no impact on end-user experience or workflows. In addition, Comodo’s Valkyrie analyzes and gives a trusted verdict for every file – no other company will analyze and give trusted verdict for 100% of the files on a network. Courtepatte continued, “Comodo’s Dragon Platform gives the ability to write scripts for extra control. For example, our CTO Jeffrey Johnson scripted Azure alerts to let us know if our VM processor consumption exceeds 95%. This is important because, in a multi-tenant user environment, this could mean 100+ users are freezing up, causing disruptions in work, and soon to follow will be IT tickets. Now we can get ahead of these things, before they become a problem. This reduces our workload and saves money through reduced desktop support hours, which we pass back onto the consumer. In addition, our end users have a better experience because they often do not notice there was an issue going on in the first place.” Comodo’s platform shares intelligence and is therefore more secure than disparate products that claim best of breed but don’t share information. Comodo has architected its cybersecurity product to maximize intelligent sharing between every component of the platform, therefore providing superior security. “Our workflows are much more streamlined. The biggest benefit I noticed is how much less time I spend in the Dragon platform rather than In Azure. Since we connected Comodo to our clients’ Azure AD and enabled LDAP we are syncing our client’s employees, creating groups, organizing security levels and creating device ownership,” said Courtepatte. Alan Knepfer, President and Chief Revenue Office at Comodo said, “This is another example of Comodo helping partners worldwide offer innovative, intelligent security solutions.” About Agile Industries Agile Industries specializes in helping and supporting not-for-profits, schools and SMBs that otherwise could not afford an enterprise-grade IT move to a cloud infrastructure. With a proper IT cloud strategy, we have helped agencies reduce their overall yearly costs by 20% while providing industry-standard data security, corporate training, and lean equipment solutions through one of our network partners. For more information visit About Comodo Comodo delivers next generation cybersecurity solutions to protect businesses, schools, and government organizations in today’s risk filled business environment. Headquartered in Clifton NJ, Comodo’s global development team and threat intelligence laboratories deliver innovative, category leading, solutions for a company’s endpoints, network boundary, and internal network security. Thousands of companies and organizations rely on Comodo’s technology to authenticate, validate, and secure their most precious asset—information—and to combat constant cyberattacks and threats like ransomware from wreaking havoc on a global scale. For more information about Comodo’s partner program, visit Contact Details Carolyn Muzyka +1 973-859-4000 Company Website

September 01, 2020 10:03 AM Eastern Daylight Time

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WATCH: Airbus Perlan Mission II Celebrates Anniversary of Record Flight, Expands Science in the Stratosphere

Airbus Perlan Mission II

On Sept. 2, 2018, Airbus Perlan Mission II, the world’s first initiative to pilot an engineless aircraft to the edge of space, succeeded in setting a new world glider altitude record of 76,000 ft. in the stratospheric mountain waves above the Andes in southern Argentina. The aircraft was the Perlan 2, an experimental space glider, designed to achieve an altitude of up to 90,000 feet, which now is on record as the second highest flying winged aircraft in history - second only to the SR-71 Blackbird. The mission of Airbus Perlan Mission II is not only about setting altitude records, but also to drive innovation, exploration and inspiration for the next generation of aerospace leaders. To support these missions, Airbus Perlan Mission II is establishing a high altitude platform for science in the stratosphere, to gain invaluable data and insights never before possible on climate, extreme weather, aerodynamics and aerospace engineering. In this video, members of the Airbus Perlan Mission II team share their excitement about the discoveries that are possible by taking science to the stratosphere, what climate and aerospace knowledge was gained last season, and how the Perlan 2 provides a tremendous stratospheric science platform like no other in history. While the Perlan 2 will not fly this year due to the COVID-19 pandemic, the team is celebrating the second anniversary of its record breaking flight and focusing energy on its total missions, and on what can be achieved through partnerships in science with innovators, researchers and aerospace leaders around the world. Learn more by visiting Airbus Perlan Mission II at Social Media and Press Kit: Follow the Airbus Perlan Mission II team on Twitter, Facebook, Instagram and YouTube. Twitter: Facebook: Instagram: YouTube: Press Kit: Photos/Video: This 2020 Airbus Perlan Mission II video (MP4), photos/imagery and more information can all be downloaded at Please credit photos: “Airbus photo by James Darcy” or similar. All photos are copyright Airbus 2019, and provided for unlimited use by accredited media. Media Contacts: James Darcy Head of External Communications, Airbus North America 571-214-1722 Kristina Messner (Focused Image for Airbus Perlan Mission II) 703-678-6023 Contact Details Kristina Messner +1 703-678-6023 Company Website

September 01, 2020 08:30 AM Eastern Daylight Time

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Global Business Ethics Survey: Top managers twice as likely to experience pressure to bend the rules in organizations.

Ethics & Compliance Initiative

Employees are twice as likely to experience pressure if they are top-management than compared to line-level employees, according to the Ethics & Compliance Initiative’s ™ (ECI) latest Global Business Ethics Survey Report ™ (GBES) . The data suggest that the higher up the “totem pole” an employee is, the more likely they are to experience pressure to bend the rules. Overall, about 1 in 5 employees experience pressure to bend the rules. Pressure to bend the rules, as defined by the GBES report , can be caused by meeting performance goals, attempting to save one's own and others' jobs, supervisory pressure, advancing one's career or financial interests, and demands from people who support or invest in the organization. According to the data, of those that experience pressure, 30% are top management employees, 25% are middle management, 22% are first-line supervisors and 17% are individual contributors. The first 2020 report of ECI’s premier, longitudinal study on global workplace behavior, published four times per year, also found that when top management show a strong commitment to ethical leadership and organizational values, their employees are 3X less likely to experience pressure. “The data continue to suggest that high-pressure environments are not only stressful for employees, but they can actually cause a negative ROI when it comes to ethical behavior,” said Patricia Harned, CEO of ECI. “Expanding KPIs and stretching financial goals may result in a short-term gain, but the long-term consequences to the organization is a net negative.” Other Findings and Key Indicators of Pressure The report found that employees experiencing pressure was linked with the prevalence of observing various types of misconduct found in organizations across the globe, all of which were about twice as likely to occur in pressure environments versus non-pressure environments. Employees are twice as likely to observe misconduct in organizations where they feel pressure to compromise ethics standards. “As companies around the globe respond to the unprecedented challenges of the COVID-19 pandemic, the important research in ECI’s Global Business Ethics Survey (GBES) report presents a timely and accurate overview of pressure in the workplace,” said Michele M. Brown, SVP, Chief Ethics and Compliance Officer and Deputy General Counsel, Leidos. “These findings provide best practices to balance organizational change while upholding the highest ethical standards. Leidos is proud to support ECI research, which is helping the member community build and maintain strong ethical cultures.” Download the latest GBES report at Methodology The 2019 GBES is the 15th iteration of the GBES (formerly the National Business Ethics Survey). In 2019, the GBES surveyed over 18,000 employees in 18 countries (approximately 1,000 employees per country). ECI established the survey questions and sampling methodology. About the Ethics & Compliance Initiative The Ethics & Compliance Initiative (ECI) is a non-profit organization that empowers organizations to build and sustain high-quality ethics and compliance programs. The organization provides research and a best practice community, as well as certification opportunities for ethics & compliance professionals. Through its membership, ECI represents entities across nearly every industry, located in 37 countries on six continents each dedicated to promoting the highest levels of integrity. Visit to find out more about our research, membership or funding the GBES. The GBES is made possible with the support of its funders: Google, Boeing, Eli Lilly & Company, Altria, BP, GE, KPMG, Pacific Gas & Electric, L'€™ORÉAL, Leidos, University of Arkansas and PricewaterhouseCoopers. Contact Details Brad Fulton +1 210-278-4809 Company Website

August 31, 2020 11:00 AM Eastern Daylight Time

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Eden Named to ​Inc. Magazine’s Annual List of America’s Fastest-Growing Private Companies ​—​ The​ Inc. ​5000


Inc. Magazine revealed that ​ Eden ​—the all-in-one workplace management platform that empowers clients to work wonders—is No. 478 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. Eden joins Intuit, Zappos, Under Armour, Microsoft, Patagonia, and many other well-known names that first gained national exposure as honorees on the​ Inc. 5000. “We’re proud to be named to the 2020 Inc. 5000 List,” said ​ Joe Du Bey ​, CEO and Co-Founder of Eden. “COVID-19 has forced companies to reexamine what the future of the workplace will look like. Our goal is to meet the real demands of today’s workplace occupiers as they navigate these evolving conditions, to create not only a productive work environment, but a safe one. As we strive to solidify our stance as the market leader for workplace management software and services, this recognition is incredibly exciting and I share this achievement with our entire team, customers, and investors.” Not only have the companies on the 2020 ​ Inc. 5000 been very competitive within their markets, but the list as a whole shows staggering growth compared with prior lists. The 2020 Inc. 5000 achieved an incredible three-year average growth of over 500 percent, and a median rate of 165 percent. The Inc. 5000’s aggregate revenue was $209 billion in 2019, accounting for over 1 million jobs over the past three years. Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at ​ ​. “The companies on this year’s Inc. 5000 come from nearly every realm of business,” says Inc. editor-in-chief Scott Omelianuk. "From health and software to media and hospitality, the 2020 list proves that no matter the sector, incredible growth is based on foundations of tenacity and opportunism.” The annual Inc. 5000 event honoring the companies on the list will be held virtually from October 23 to 27, 2020. As always, speakers will include some of the greatest innovators and business leaders of our generation. About Eden: Eden is the all-in-one workplace management platform that makes it easier for companies to run their offices. Eden’s best-in-class suite of workplace software enables companies to register visitors, seamlessly track employee ticketing and helpdesk requests, book rooms, manage their maintenance, and now helps teams safely return to the office with the newly-released COVID Team Safety app. Eden also offers a curated marketplace of facilities services where workplace teams can seamlessly book and manage services. Eden is based in San Francisco and investors include Y Combinator, Bessemer Venture Partners, Fifth Wall, S28 Capital, Reshape and JLL. Eden’s mission is to create a better place to work, for everyone. To learn more, visit More about ​ Inc. ​and the Inc. 5000: Methodology The 2020 Inc. 5000 is ranked according to percentage revenue growth when comparing 2016 and 2019. To qualify, companies must have been founded and generating revenue by March 31, 2016. They had to be U.S.-based, privately held, for profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2019. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2016 is $100,000; the minimum for 2019 is $2 million. As always, ​Inc. reserves the right to decline applicants for subjective reasons. Companies on the Inc. 500 are featured in ​Inc.’s September issue. They represent the top tier of the Inc. 5000, which can be found at​. About Inc. Media The world’s most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community to build great companies. Its award-winning multi-platform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers, and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Conference is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit​ ​​. For more information on the Inc. 5000 Conference, visit​ ​​. Contact Details Elise Szwajkowski +1 212-402-3495 Company Website

August 31, 2020 10:30 AM Eastern Daylight Time

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National Legal & Policy Center

Through its Freedom4China campaign , the National Legal and Policy Center (NLPC) is running social media ads targeting LeBron James and the National Basketball Association (NBA). The online ads are directed to the bubble at Disney World in Orlando, Florida, where the NBA season is currently underway. The ads state “Not All Heroes Are 6’9” with an image of Los Angeles Lakers star LeBron James. Clicking through, the viewer is brought to a page highlighting the heroism of the Tiananmen Square “Tank Man.” It reads: Tank Man’s name is not known, nor is his fate. Tank Man was filmed in Tiananmen Square on June 5, 1989, stepping in front of a column of 59 tanks. The day before, the Peoples’s Liberation Army crushed student-led, pro-democracy protests. The death toll is estimated from several hundred to several thousand. The footage of the Tank Man is widely regarded as one of the most iconic photographic images of all time. Yet it is censored on the internet in China, and most young Chinese have never seen it. Even though we do not know his name, we can take inspiration from his courage and willingness to sacrifice for a cause larger than himself. The Tank Man legacy will outlast that of any pampered millionaire athlete playing in a taxpayer-supported arena. In October 2019, LeBron James criticized Houston Rockets General Manager Daryl Morey as “misinformed” and “not educated” after Morey’s October 4th Tweet that stated, “Fight for Freedom. Stand for Hong Kong.” Since that time, James has been silent about events in China, including the new National Security law that further tightens Beijing’s grip on Hong Kong. NLPC spokesman Tom Anderson asserts, “LeBron James and the NBA can’t have it both ways. They can’t be outspoken about social justice in this country, and silent about human rights abuses in China. Nor can they pretend what happens in China is none of their business. The NBA is business partners with the Chinese Communist Party.” Anderson continues, “Maybe it is time to reexamine what true heroism means. Is it risking your life to stand up for freedom, or is it drawing attention to oneself safely behind a podium, protected by a phalanx of security?" On February 2, NLPC conducted a “Free Hong Kong” demonstration inside the Washington Wizards-Golden State Warriors game. On February 7, NLPC wrote to NBA Commissioner Adam Silver asking him to “endorse the demands of the Hong Kong protesters.” On May 12, NLPC asked BlackRock CEO Larry Fink to divest his customers’ money from the 137 Chinese companies listed on American exchanges . On May 25, NLPC called upon the University of Pennsylvania and its Biden Global Center to disclose the source of millions of dollars of anonymous donations from China. NLPC promotes ethics in public life and government accountability through research, investigation, education, and legal action. ### For more information or to schedule an interview with an NLPC spokesperson, please contact Dan Rene at 202-329-8357 or Contact Details Dan Rene +1 202-329-8357 Company Website

August 31, 2020 09:30 AM Eastern Daylight Time

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National Addiction Memorial created by Shatterproof to Honor the Hundreds of Thousands of Lives Lost to Addiction


Sha tterproof , a national nonprofit dedicated to reversing the addiction crisis in the United States, launched today on National Overdose Awareness Day an online National Addiction Memorial to honor the lives lost to addiction. The free online memorial is a space where families can share photos and stories of their loved ones to create a lasting legacy and be a powerful reminder of the impact of addiction on families and those we love. With more than 100,000 lives lost annually to addiction related deaths and overdoses mortality spiking in the midst of the COVID-19 pandemic, the National Addiction Memorial is meant to share with the nation the devastation addiction is having on our nation. “It is so important that the country better understand addiction as a disease and not see the lives lost as statistics but as real humans who were not bad people but loved ones overcome by a bad disease,” said Gary Mendell Found and CEO of Shatterproof. “When I lost my son Brian nearly nine years ago to this disease, it nearly shattered me and my family. At Shatterproof, we are here to support and empower our communities and honor those we have lost, and the National Addiction Memorial is one way we can help.” There are nearly 2,000 loved ones currently commemorated in the National Addiction Memorial with an expectation that it will grow by many thousands more. According to the most recent Centers for Disease Control report, in 2018, 67,367 drug overdose deaths occurred in the United States. Opioids—mainly synthetic opioids (other than methadone)—are currently the main driver of drug overdose deaths. Opioids were involved in 46,802 overdose deaths in 2018 (69.5% of all drug overdose deaths) with two out of three (67.0%) opioid-involved overdose deaths involve synthetic opioids. Since this report, news sources and local communities have been reporting an increase in overdoses since the start of the COVID-19 pandemic. All are welcome to create a memorial at at no cost and to share that memorial through social media or with friends and family. About Shatterproof: Shatterproof is a national nonprofit organization dedicated to reversing the course of the addiction crisis in America. Shatterproof is focused on ensuring that American substance use disorder treatment is based upon proven research and ending the stigma of addiction. The organization advocates for changes to federal and state policy, payer reform, treatment quality assessment, and provides public education through online programs. For more information, visit . Contact Details Holly Jespersen +1 646-334-1024 Company Website

August 31, 2020 09:02 AM Eastern Daylight Time

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Crayola and Suzy Explore How Parents Plan to Navigate the 2020-2021 School Year Amid COVID-19 Concerns


Suzy , a leading real-time consumer insights platform that provides “actionable insights at the speed of culture,” today announced findings from their most recent research report that asked parents of school-aged children nationwide how they will undertake the new 2020-2021 school year during the COVID-19 pandemic. Done in collaboration with Crayola, The State of the Consumer: Preparing for an Uncertain School Year , found that as the school year quickly approaches, parents are preparing to take on a multitude of roles, creating new opportunities for brands to engage and support them. The Back to School report found that parents across the nation are split on how they plan to tackle the new year and feel uncertainty, nervousness, panic, and worry mainly due to the implications of COVID-19. Despite 73% reporting that they are “trying” or “trying very hard” to maintain their pre-COVID-19 schedules, the reality is that 83% saw a change. “This year, parents are also teachers, chefs, disciplinarians, and entertainers,” said Suzy President Avi Savar. “They are playing so many new roles and this new territory opens the door for brands to step in and provide value and resources as parents take on these new challenges.” Virtual Learning Of the parents surveyed, 89% believe their child(ren)’s schools are handling COVID “somewhat well” or “very well” in terms of communicating about the upcoming school year as well as learning options. In fact, 34% of schools have made a formal decision to teach classes in-person and virtually this year. Despite 33% expecting remote teaching to be better in the upcoming school year, parents remain hesitant on deciding whether to send their children to a physical campus. The report found that the biggest reason for parents wanting to send their kids back to school is their desire to see their children receive the full scope of education. With only 37% of parents feeling as though their children have adapted well to online learning, it will become increasingly crucial for brands to offer tools that help parents feel empowered to drive more optimal learning outcomes. Back-to-School Spending When it comes to back-to-school spending, 30% of parents reported they had a standard list of items they purchase each year. Still, with the ever-changing status of school closures and COVID-related restrictions, 44% are holding off purchases while waiting to hear from schools/teachers on what school supplies are needed for the school year. The Suzy report stated that electronics is the most popular category for school purchases this year. Suzy expects to see increased purchases from brands such as HP and Lenovo as well as increased use of online resources and apps for learning, such as ABC Mouse, Netflix, YouTube kids, Google, and Wikipedia. Suzy also anticipates a shift in the purchasing of physical supplies. Parents who typically buy lunch boxes (38%) have reported that they will not purchase new ones this year. However, parents will continue to buy supplies necessary for completing homework, such as pens/pencils (72%), markers/crayons (68%), and notebooks/paper (68%). “After learning that parents are counting on brands like ours to keep a sense of normalcy as they navigate these uncharted territories, Crayola will be shifting the way that we approach our in-store shopper strategy to support them,” said Rick Stringer, Vice President of Crayola Customer Leadership Center. “At Crayola, our purpose is to help parents and educators raise creative kids, and we will continue to provide resources and products that inspire students during the 2020-2021 school year.” Suzy Says… Does your media outlet have a burning question it would like Suzy to field quickly to parents about back-to-school? Please let us know by contacting Abel Flint, Senior Marketing Manager at Suzy, About The Back to School Report with Crayola The survey of 1,000 U.S. parents and 500 educators/school administrators was conducted online by Suzy in August 2020. A complete presentation deck on The State of the Consumer: Preparing for an Uncertain School Year may be downloaded here . Founded in 2017, Suzy is an enterprise software platform that puts the voice of the consumer at your fingertips. Whether you’re a novice or an expert researcher, Suzy delivers advanced tools combined with the highest-quality audience to deliver insights in minutes. Many of the biggest brands in the world use Suzy to deliver breakthrough products and experiences backed by data-driven decisions. To date, Suzy has raised over $35MM in venture capital funding from investors that include Bertelsmann Digital Media Investments, Foundry Group, Tribeca Venture Partners, Triangle Peak Partners, and Kevin Durant’s 35 Ventures. Learn more at Contact Details Jennifer Mirabile +1 724-493-3027 Company Website

August 31, 2020 08:07 AM Eastern Daylight Time

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World’s largest Urdu-language festival goes online

Rekhta Foundation UK

Jashn-e-Rekhta 2020 (“Festival of Urdu language”) will present a finely curated artistic programme representing the rich tapestry of Urdu culture & heritage . The sixth edition of the world’s largest Urdu-language festival was to be hosted outside India for the first time, in London this year. However, given COVID-19 measures and in the spirit of the show must go on , organisers have taken it online, but it promises to be a fully immersive and interactive experience for attendees. The two-day cultural event is a virtual re-creation of the annual Jashn-e-Rekhta festival that takes place in Delhi, India. The online event will be easy to join and will showcase exclusive sessions and will open a digital archive of art forms including poetry (mushaira), literature, storytelling (dastangoi), ghazals, sufi music, qawwali as well as dance & drama. It is the brainchild of Sanjiv Saraf, who set up the Rekhta Foundation in 2012 which has curated world’s largest online free repository of Urdu language poetry on (it is visited by over 300,000 people every month from 175 countries). Sanjiv Saraf, Founder, Rekhta Foundation commented: “It is my ambition to spotlight everything the Urdu-language has given us, from poetry, prose, philosophy, a humane and civilized medium of communication and of course, timeless romance. Unfortunately we cannot, as yet, host a physical event in London, but the UK is an obvious destination for the festival. Urdu is the fourth main language in England and Wales and ranked third in the top 10 most spoken languages in London. Hopefully, we will be back in the UK soon with a live festival.” “As one of the most elegant languages, Urdu can express love in all its manifestations, divine and earthly, using the most beautiful symbolism. No matter who speaks it, magic is always felt. This global festival gives us the opportunity to experience this magic through musical performances, discourses, dance and theatre.” The festival will bring to life 32 sessions across three stages over the weekend. Some highlights, as well as those made especially for the UK, include: Javed Akhtar and Manoj Muntashir, poets and lyricists from two different generations present ‘ Cinema – Kal aur Aaj’ – a conversation around films, lyrics and Urdu poetry. Dr. Azra Raza, the highly acclaimed physicist, scientist and author presents the world of Ghalib in her grand style. The play ‘Miya, Biwi aur Wagah’ - an Indo-Pak story told through letters by the UAE based journalist duo Amna Khaishgi & Ehtesham Shahid, will be screened, marking its first ever screening in the UK region. Zia Mohyeddin will recite Padhant and Anwar Maqsood will share Aina Khane Mein Lafz Yawar Abbas relives the golden years of radio with fellow broadcasters Raza Ali Abidi and Pervaiz Alam . Sania Saeed, renowned Pakistani actor, Tanuja Chandra , Indian film director, and Nasreen Munni Kabir, filmmaker and author, will discuss the contribution of Urdu to the world of cinema and television. Celebrating the 500th birth anniversary of Guru Nanak Dev , another specially curated session of music and poetry will be showcased. Talat Aziz and Shilpa Rao from India and Rafaqat Ali Khan from Pakistan will partake in a session titled ‘Ghazal Gayaki – Aathve Sur ki talaash’ where they’ll talk about the traditions of Ghazal singing, the aesthetics and how can be best connect the millennials with our traditions. Attendees will enjoy two complete days of this virtual experience and it can be accessed from any part of the world in the comfort of their home. They will also have a 15-day on-demand viewing access allowing them to catch-up on sessions. For festival tickets and full programme schedule, visit www, Ends About Rekhta Foundation UK A registered UK charity, Rekhta Foundation UK aims at preservation & promotion of languages, literature and culture of South Asia with a particular focus on Urdu. The Foundation is working towards engaging renowned academics and cultural leaders in Urdu from across the globe to spread awareness amongst the diaspora. Contact Details Bilal Mahmood +44 7714 007257 Company Website

August 28, 2020 04:00 AM Eastern Daylight Time

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