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The top 27 software companies serving the public relations industry

January 04, 2021 by Business Insider

Communications chiefs and public relations agencies are scrambling for technology solutions to gain an edge over their competitors. That's given rise to a $4.5 billion industry of firms providing services from social media analysis to press release distribution to crisis detection. Business Insider identified the top 27 PR software companies.

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Do Newswires Have a Future?

December 18, 2020 by Merritt Group

News distribution has been an essential part of the PR and marketing playbook for decades, but how does it fit in a world where journalism is so fragmented, between traditional news outlets, upstart news providers, bloggers, social media influencers and independent journalists? Gregg Castano, CEO of News Direct, an upstart staffed by newswire industry veterans, discusses how newswires and content delivery continue to evolve and the ways PR and marketing pros can take advantage of these changes.

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Top Industry Talent Joins News Direct Team

August 05, 2020 by CommPRO

News Direct continues to shake up the newswire category with standout industry leaders, each with nearly two decades of experience. News Direct, the only news and content distribution platform purpose-built for the demands of modern media outreach, announced several senior hires as part of the leadership team.

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Gregg Castano Launches News Direct - Upending Traditional Paradigm of News Wire Category

July 05, 2020 by citybizlist

News Direct, the first content and news distribution platform purpose-built for contemporary media outreach, officially launches today. News Direct enables both journalists and PR professionals to do their best work. It’s the only platform with the exclusive capability to release standalone multimedia and features a self-directed, collaborative workspace powered by AI-assisted advanced automation software.

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Industry Veteran Gregg Castano Launches News Direct – Upending Traditional Paradigm of News Wire Category

July 02, 2020 by CommPRO

News Direct, the first content and news distribution platform purpose-built for contemporary media outreach, officially launched this week. News Direct enables both journalists and PR professionals to do their best work. It’s the only platform with the exclusive capability to release standalone multimedia and features a self-directed, collaborative workspace powered by AI-assisted advanced automation software.

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News of Firms: Core Strategic Group Sets Up Shop in Austin and DC

July 02, 2020 by O'Dwyer's PR News

News Direct, a content and news distribution platform that allows users to release standalone multimedia, has launched. The platform features a self-directed, collaborative workspace powered by AI-assisted advanced automation software. “How news and information is disseminated and consumed today requires public relations professionals and journalists to create and deliver impactful multi-sensory stories.

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