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Aviva Shwartz Named News Direct Sales Representative In Israel

February 22, 2021 08:07 AM Eastern Standard Time by News Direct

Communications consultant, Aviva Shwartz, with more than two decades of experience working closely with Israel's corporate community, has joined News Direct as its authorized sales representative for the Israeli market. Recognized for its leadership in technology, healthcare, and other sectors shaping the 21st century global economy, Israel is the third leading source of issuers on Nasdaq, ranking only behind the United States and China. Shwartz formed relationships with many of Israel's corporate leaders and IR practitioners while managing Equities Israel's "Investor Information Directory," a guide to publicly listed companies published in collaboration with Standard & Poor's. Shwartz is deeply familiar with the news distribution market, having previously represented other service providers. Most recently, Shwartz has operated her own PR firm, AvivaPR. In 2015, she was honored by Israel's Association of Media Consultants and Public Relations for the best public relations campaign of the year in the lifestyle category. "We believe that News Direct's unique value proposition will resonate strongly in the Israeli market," noted Founder/CEO Gregg Castano. "The PR and IR communities are sophisticated, value conscious, and open to innovation. We are confident that News Direct's revolutionary approach to news distribution will be embraced by Israel's savvy communications industry." ### About News Direct News Direct provides news and content distribution for PR, IR, Corporate Communications and Marketing professionals. Our platform delivers a completely-reimagined, intuitive workflow, industry-leading security, transparent, flat-rate pricing and actionable analytics. Further, News Direct has deployed an array of innovation including advanced automation, isolation cloud technology and custom software for the most dynamic, efficient and flexible platform available today. To learn more visit newsdirect.com or follow us on LinkedIn, Twitter, Facebook, Instagram or YouTube. Contact Details News Direct Martha Pearlstone +1 203-295-7566 martha.pearlstone@newsdirect.com Company Website http://www.newsdirect.com

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News Direct Announces Global Distribution Agreement With The Associated Press

February 16, 2021 08:07 AM Eastern Standard Time by News Direct

News Direct has entered into a global distribution agreement with The Associated Press that enables its clients to send text releases and multimedia content to thousands of leading print and broadcast media, online sites, and other agenda-setting recipients worldwide. The agreement provides News Direct with access to AP's North America, Europe, Latin America, Asia Pacific, Middle East and Africa networks. "AP's huge global footprint provides the backbone of our international network," noted News Direct Founder & CEO, Gregg Castano. "No other newswire has broader global reach via the AP, or access to more of its distribution platforms. This agreement illustrates our commitment to being a premier service provider.” News Direct content will be available via AP Newsroom, the editorial content management system used by AP members and subscribers, as well as the AP News app and apnews.com, the news agency's popular consumer-facing app and online platforms. In addition to reaching scores of international and national news agencies via its AP relationship, News Direct will be announcing major bilateral distribution agreements with many of the world's leading news services in the near future. News Direct seeks to disrupt the traditional commercial newswire model by introducing flat rate pricing for international distributions – inclusive of human prepared translations – similar to its North American rate structure. Under this ground-breaking approach, all non-U.S. distribution orders are priced at a flat rate that correlates to the specific regions or countries targeted, including full global distribution. While this alone is a major break from long-standing newswire pricing models, News Direct goes a major step further by including full translations in select distributions as part of that flat rate. This allows PR professionals to broaden their international reach and increase the frequency of their distributions due to the predictable, transparent and economical pricing strategy pioneered by News Direct. About News Direct News Direct provides news and content distribution for PR, IR, Corporate Communications and Marketing professionals. Our platform delivers a completely-reimagined, intuitive workflow, industry-leading security, transparent, flat-rate pricing and actionable analytics. Further, News Direct has deployed an array of innovation including advanced automation, isolation cloud technology and custom software for the most dynamic, efficient and flexible platform available today. To learn more visit newsdirect.com or follow us on LinkedIn, Twitter, Facebook, Instagram or YouTube. About AP The Associated Press is an independent global news organization dedicated to factual reporting. Founded in 1846, AP today remains the most trusted source of fast, accurate, unbiased news in all formats and the essential provider of the technology and services vital to the news business. More than half the world's population sees AP journalism every day. Online: www.ap.org Contact Details News Direct Martha Pearlstone +1 203-295-7566 martha.pearlstone@newsdirect.com Company Website http://www.newsdirect.com

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News Direct Boldly Redefines International Distribution

February 01, 2021 10:47 AM Eastern Standard Time by News Direct

News Direct today announced a reimagined approach to international news distribution. Since its mid-2020 launch, News Direct has radically redefined virtually every aspect of the traditional newswire experience, from workflow to pricing and analytics. It is now introducing innovation to international distribution. Similar to its North American rate structure, News Direct is disrupting the industry with a flat rate pricing model for international distributions, including human prepared translations. Full text translations, prepared by one of the world's leading translation houses, are included with select distributions as part of the flat rate pricing. News Direct has secured distribution agreements with more than a dozen leading international and national news agencies and commercial service providers; these prominent news agencies and premier distribution services will be announced in the coming weeks. "This allows PR and IR professionals targeting international audiences to broaden their reach and increase the frequency of their distributions due to the predictable, transparent and economical pricing strategy pioneered by News Direct," said Gregg Castano, the company's founder and CEO. News Direct has also added a new benefit to industry-focused news distribution, going beyond traditional "trade media" and static distribution lists. New Direct industry lists provide deeper reach that extends beyond trade publications to include journalists at mainstream media covering specific industries as well as bloggers and influencers active within those sectors. Unlike traditional newswire trade lists, News Direct lists are updated dynamically with every new order, eliminating the risk of outdated lists with deceased contacts and defunct publications. Delivering – and demonstrating – ROI is another key differentiator of News Direct's international services. Robust measurement from distribution partners will be consolidated into the News Direct performance report, providing clients with a single user-friendly, integrated report. Issuers whose securities are traded on North American markets also will receive a complimentary Equity Impact Report, analyzing their release's impact on share price, a News Direct exclusive. "International distribution is often confusing, as well as prohibitively expensive," noted Castano. "News Direct has aligned itself with the world's leading news agencies and service providers and has managed to create a new paradigm that clients can both understand and afford." About News Direct News Direct provides news and content distribution for PR, IR, Corporate Communications and Marketing professionals. Our platform delivers a completely reimagined, intuitive workflow, industry-leading security, transparent, flat rate pricing and actionable analytics. Further, News Direct has deployed an array of innovation including advanced automation, isolation cloud technology and custom software for the most dynamic, efficient and flexible platform available today. To learn more visit newsdirect.com or follow us on LinkedIn, Twitter, Facebook, Instagram or YouTube. Contact Details News Direct Martha Pearlstone +1 203-295-7566 martha.pearlstone@newsdirect.com Company Website http://www.newsdirect.com

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News Direct Expands Internationally -- Hires Industry Veteran Dick Bromley to Open UK Office

September 29, 2020 10:00 AM Eastern Daylight Time by News Direct

Today, News Direct announced that it has tapped industry executive Dick Bromley to lead News Direct’s expansion into international markets. This move marks the latest in a series of strategic personnel hires and purposeful company growth, domestically and internationally. Bromley will serve as Senior Vice President of International Sales – tasked with overseeing News Direct’s international operations, expanding the company’s global network of strategic partners, and building out a team of stellar talent across Europe and Asia. With more than 20 years’ experience in the newswire and communications business, Bromley has held various senior positions around the globe at both Business Wire and Issuer Direct. “I’m thrilled to welcome Dick to the News Direct team. He brings more than two decades of dynamic sales and leadership experience across the U.S., Europe, and Asia,” said Gregg Castano, CEO and Founder, News Direct. “Dick’s proven track record of overseeing scalable growth, across diverse markets, and understanding the unique needs of PR and IR professionals, make him a perfect fit to launch our disruptive platform in the UK and throughout Europe.” Bromley understands that the European market is not a monolithic entity, but one that requires a nuanced understanding of the business, technology, cultural, political, and linguistic dynamics that characterize each country. Part of his remit will be to build out a sophisticated network of sales professionals that understand the unique pain points of IR and PR professionals operating in these markets. “I’m delighted to have such a unique opportunity to showcase News Direct to the international PR and IR community. To be able to build something from scratch and take on an industry that has become so complacent in today’s modern era, is a challenge I am relishing,” said Bromley. “I’m looking forward to building my team across Europe and Asia and showcasing the extraordinary technology and customized distribution that truly sets us apart from the competition.” About News Direct News Direct is redefining the content and news distribution industry – and we’re doing it from the ground up. That’s because the News Direct platform was designed and built from the ground up, to reinvent content delivery, re-engineer workflow, revitalize metrics and ROI, and bring security and pricing into the 21st century. News Direct is purpose-built. Client-focused. Dedicated to modern media outreach, and to the PR and IR professionals who need a platform to make them the best they can be. To learn more visit newsdirect.com or follow us on LinkedIn , Twitter and Facebook . Contact Details Ally O'Hara +1 212-404-6609 aohara@hotpaperlantern.com Company Website https://www.newsdirect.com/

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New survey shows strained PR pro – journalist relationship

September 09, 2020 10:00 AM Eastern Daylight Time by News Direct

Today, News Direct and PRWeek released survey results on the current state of media outreach to gain better and more timely insights into the PR pro –journalist relationship. Among the key findings, only one out of 10 journalists “always” trust the information contained in press releases -- reflecting a deficit of trust that is fundamental to the dynamic between communicators and journalists. This is the first in a series of articles that will delve deeper into the primary challenges that journalists and communicators face and offer solutions on ways to work together more effectively. The relationship between PR professionals and journalists has endured for more than half a century. From print to digital news formats, a 24/7 news cycle and the ubiquity of social media, the relationship has evolved, yet the fundamentals remain the same. “Despite the very real challenges that exist in the PR pro - journalist relationship, there’s also common ground, which is why the relationship, when it works best, is symbiotic. Our goal at News Direct is to bridge these two ecosystems to enable both journalists and PR professionals to do their best work,” said Gregg Castano, Founder and CEO, News Direct. Castano continued, “Survey findings indicate that with the right tools, knowledge and insights, PR pros can help journalists do their jobs more effectively. Working together, they can deliver information and content to audiences that inform, excite and inspire.” Below are key insights from the survey results: Avoid pitching mistakes : With the pitch at the core of media relations, it’s crucial that PR pros get it right, yet 89% of journalists report that they miss the mark by not researching the publication before pitching. Among other pitfalls for corporate communicators to avoid are excessive follow-up, providing outdated content and not giving enough lead time on a story. The power of a pithy headline : A full 94% of communications pros and 91% of journalists rank the press release headline as the most important in capturing audience attention, with media pros specifically seeking a “catchy but informative headline that’s not exaggerating.” Both parties also agree that the introductory paragraph is the second most critical element. Strengthen the relationship : Nearly 42% of journalists say PR pros do not make their jobs easier, and over 25% say the relationship has regressed over the last five years. One key to improving the dynamic is newswire services, a source both communications and media professionals trust for their legitimacy of content, efficiency and reach. Multimedia is a must : Comms pros are doing a better job of sharing more multimedia content than they did three years ago, according to 80% of PR pros and nearly 70% of journalists. PR professionals need vendor partners that can help them expand their distribution of this content efficiently. In fact, nearly 60% surveyed say they would benefit from using a newswire to share multimedia assets. A need for greater value and security : Over 40% of comms pros note, when using a wire service, that they do not have enough targeting options to distribute content to the audiences they need. Further, over 40% report they don’t have a sense of the ROI on their efforts with online outlets, underscoring the need for more discrete measurement tools. Additionally, both PRs (80.4%) and journalists (74.2%) agree that maintaining data security is important during the media outreach process. The survey was conducted in May 2020 among 200 communications and media professionals in the United States. About News Direct News Direct is redefining the content and news distribution industry – and we’re doing it from the ground up. That’s because the News Direct platform was designed and built from the ground up, to reinvent content delivery, re-engineer workflow, revitalize metrics and ROI, and bring security and pricing into the 21st century. News Direct is purpose-built. Client-focused. Dedicated to modern media outreach, and to the PR and IR professionals who need a platform to make them the best they can be. To learn more visit newsdirect.com or follow us on LinkedIn , Twitter and Facebook . Contact Details Ally O'Hara +1 212-404-6609 aohara@hotpaperlantern.com Company Website https://www.newsdirect.com/

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To meet the demands of modern storytellers, News Direct reimagined a platform purpose-built for the future of news and content distribution

August 11, 2020 09:00 AM Eastern Daylight Time by News Direct

Contact Details Ally O'Hara +1 212-404-6609 aohara@hotpaperlantern.com Company Website https://www.newsdirect.com/

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