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News Direct Expands Internationally -- Hires Industry Veteran Dick Bromley to Open UK Office

September 29, 2020 10:00 AM Eastern Daylight Time by News Direct

Today, News Direct announced that it has tapped industry executive Dick Bromley to lead News Direct’s expansion into international markets. This move marks the latest in a series of strategic personnel hires and purposeful company growth, domestically and internationally. Bromley will serve as Senior Vice President of International Sales – tasked with overseeing News Direct’s international operations, expanding the company’s global network of strategic partners, and building out a team of stellar talent across Europe and Asia. With more than 20 years’ experience in the newswire and communications business, Bromley has held various senior positions around the globe at both Business Wire and Issuer Direct. “I’m thrilled to welcome Dick to the News Direct team. He brings more than two decades of dynamic sales and leadership experience across the U.S., Europe, and Asia,” said Gregg Castano, CEO and Founder, News Direct. “Dick’s proven track record of overseeing scalable growth, across diverse markets, and understanding the unique needs of PR and IR professionals, make him a perfect fit to launch our disruptive platform in the UK and throughout Europe.” Bromley understands that the European market is not a monolithic entity, but one that requires a nuanced understanding of the business, technology, cultural, political, and linguistic dynamics that characterize each country. Part of his remit will be to build out a sophisticated network of sales professionals that understand the unique pain points of IR and PR professionals operating in these markets. “I’m delighted to have such a unique opportunity to showcase News Direct to the international PR and IR community. To be able to build something from scratch and take on an industry that has become so complacent in today’s modern era, is a challenge I am relishing,” said Bromley. “I’m looking forward to building my team across Europe and Asia and showcasing the extraordinary technology and customized distribution that truly sets us apart from the competition.” About News Direct News Direct is redefining the content and news distribution industry – and we’re doing it from the ground up. That’s because the News Direct platform was designed and built from the ground up, to reinvent content delivery, re-engineer workflow, revitalize metrics and ROI, and bring security and pricing into the 21st century. News Direct is purpose-built. Client-focused. Dedicated to modern media outreach, and to the PR and IR professionals who need a platform to make them the best they can be. To learn more visit newsdirect.com or follow us on LinkedIn , Twitter and Facebook . Contact Details Ally O'Hara +1 212-404-6609 aohara@hotpaperlantern.com Company Website https://www.newsdirect.com/

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New survey shows strained PR pro – journalist relationship

September 09, 2020 10:00 AM Eastern Daylight Time by News Direct

Today, News Direct and PRWeek released survey results on the current state of media outreach to gain better and more timely insights into the PR pro –journalist relationship. Among the key findings, only one out of 10 journalists “always” trust the information contained in press releases -- reflecting a deficit of trust that is fundamental to the dynamic between communicators and journalists. This is the first in a series of articles that will delve deeper into the primary challenges that journalists and communicators face and offer solutions on ways to work together more effectively. The relationship between PR professionals and journalists has endured for more than half a century. From print to digital news formats, a 24/7 news cycle and the ubiquity of social media, the relationship has evolved, yet the fundamentals remain the same. “Despite the very real challenges that exist in the PR pro - journalist relationship, there’s also common ground, which is why the relationship, when it works best, is symbiotic. Our goal at News Direct is to bridge these two ecosystems to enable both journalists and PR professionals to do their best work,” said Gregg Castano, Founder and CEO, News Direct. Castano continued, “Survey findings indicate that with the right tools, knowledge and insights, PR pros can help journalists do their jobs more effectively. Working together, they can deliver information and content to audiences that inform, excite and inspire.” Below are key insights from the survey results: Avoid pitching mistakes : With the pitch at the core of media relations, it’s crucial that PR pros get it right, yet 89% of journalists report that they miss the mark by not researching the publication before pitching. Among other pitfalls for corporate communicators to avoid are excessive follow-up, providing outdated content and not giving enough lead time on a story. The power of a pithy headline : A full 94% of communications pros and 91% of journalists rank the press release headline as the most important in capturing audience attention, with media pros specifically seeking a “catchy but informative headline that’s not exaggerating.” Both parties also agree that the introductory paragraph is the second most critical element. Strengthen the relationship : Nearly 42% of journalists say PR pros do not make their jobs easier, and over 25% say the relationship has regressed over the last five years. One key to improving the dynamic is newswire services, a source both communications and media professionals trust for their legitimacy of content, efficiency and reach. Multimedia is a must : Comms pros are doing a better job of sharing more multimedia content than they did three years ago, according to 80% of PR pros and nearly 70% of journalists. PR professionals need vendor partners that can help them expand their distribution of this content efficiently. In fact, nearly 60% surveyed say they would benefit from using a newswire to share multimedia assets. A need for greater value and security : Over 40% of comms pros note, when using a wire service, that they do not have enough targeting options to distribute content to the audiences they need. Further, over 40% report they don’t have a sense of the ROI on their efforts with online outlets, underscoring the need for more discrete measurement tools. Additionally, both PRs (80.4%) and journalists (74.2%) agree that maintaining data security is important during the media outreach process. The survey was conducted in May 2020 among 200 communications and media professionals in the United States. About News Direct News Direct is redefining the content and news distribution industry – and we’re doing it from the ground up. That’s because the News Direct platform was designed and built from the ground up, to reinvent content delivery, re-engineer workflow, revitalize metrics and ROI, and bring security and pricing into the 21st century. News Direct is purpose-built. Client-focused. Dedicated to modern media outreach, and to the PR and IR professionals who need a platform to make them the best they can be. To learn more visit newsdirect.com or follow us on LinkedIn , Twitter and Facebook . Contact Details Ally O'Hara +1 212-404-6609 aohara@hotpaperlantern.com Company Website https://www.newsdirect.com/

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To meet the demands of modern storytellers, News Direct reimagined a platform purpose-built for the future of news and content distribution

August 11, 2020 09:00 AM Eastern Daylight Time by News Direct

Contact Details Ally O'Hara +1 212-404-6609 aohara@hotpaperlantern.com Company Website https://www.newsdirect.com/

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Top Industry Talent Joins News Direct Team

July 30, 2020 09:00 AM Eastern Daylight Time by News Direct

News Direct, the only news and content distribution platform purpose-built for the demands of modern media outreach, today announced several senior hires as part of the leadership team. These hires include Neil Hershberg as Chief Media Partnership Officer; Brenda Bell, Mark Essa, Jennifer Dunn and Josh Rehrer each as Vice Presidents of Regional Sales; and Jeff Abelson as Director of Multimedia Services. Hershberg and Abelson will report directly to News Direct founder and CEO, Gregg Castano, while Bell, Essa, Dunn and Rehrer will report to Chief Revenue Officer, Charles Lucchesi. “I’m thrilled to welcome Neil, Jeff, Brenda, Mark, Jennifer and Josh to the News Direct team. News Direct is disrupting the newswire industry and transforming the way PR and IR professionals distribute their news. Their combined knowledge and expertise are a tremendous asset to our brand and our customers. I can’t think of a more qualified and forward-thinking group to lead the charge,” said Founder and CEO, Gregg Castano. Each of these key team members are leaders in their discipline and bring an average of 20 years of industry experience. Following is more information on the makeup of the executive team and their responsibilities: Gregg Castano , Founder and CEO : Gregg brings to News Direct more than 32 years of industry experience, including a seven-year stint of serving as president of Business Wire. At News Direct, his primary responsibilities include overseeing planning and strategy, company operations, business development efforts, and account management and growth. Neil Hershberg , Chief Media Partnership Officer : Neil also joins News Direct with over three decades of experience in the newswire industry, as well as a distinguished career as a journalist with UPI and Newsweek prior to that. After serving as Vice President of Media Relations at PR Newswire for nine years, followed by 22 years as Senior Vice President of Global Media at Business Wire, Neil became New Direct’s Chief Media Partnership Officer this past May. Neil oversees News Direct’s global distribution network and develops and maintains senior-level media partnerships. Brenda Bell , VP, Regional Sales: Brenda has more than three decades of industry experience, including 18 years at PR Newswire and 13 years at Business Wire. Based in Colorado, she joins News Direct as VP, Regional Sales where she will bring the News Direct message to professional communicators throughout the Rocky Mountain region, as well as portions of the Midwest. Mark Essa , VP, Regional Sales: Mark joins News Direct with more than 28 years of newswire industry experience. Previously, Mark held various senior roles at Business Wire, including Vice President of Competitive Business Analysis and Vice President of Sales, Tracking & Analysis. As VP, Regional Sales, Mark drives dynamic sales directives and relationship building throughout Southern California. Jennifer Dunn , VP, Regional Sales: After spending time earlier in her career in marketing and PR, Jennifer entered the newswire industry when she joined Business Wire in 2008. After a highly successful 12 years covering the D.C. region as well as the Carolinas, she became News Direct's VP, Regional Sales, where she will continue to serve the D.C. metro area, while also managing the company's future expansion into the southeast. Josh Rehrer , VP, Regional Sales: Josh brings to News Direct 18 years of industry sales experience with Business Wire. While with Business Wire, he served in various roles including Regional Vice President, Director and District Manager, focusing on the Mid-Atlantic region. Josh’s role is to drive adoption of News Direct’s game-changing platform throughout the Delaware Valley region. Jeff Abelson , Director of Multimedia Services : Jeff brings to News Direct nearly 24 years of experience as Multimedia Specialist at Business Wire. As News Direct’s Director of Multimedia Services, Jeff brings substantial newswire expertise in a client-facing advisor role, while specializing in multimedia support. News Direct is the only platform of its kind with the capability to release standalone multimedia content, making this an ideal role for Jeff’s talents and knowledge. “Gregg is a bold and progressive business leader. His vision for the future of the newswire industry is reflected in News Direct’s purpose-built platform and predicated on more than three decades of industry leadership experience. I’m thrilled to join the News Direct team and deliver impact, value and results for our clients,” said Neil Hershberg. For more information, visit newsdirect.com . About News Direct News Direct is redefining the content and news distribution industry – and we’re doing it from the ground up. That’s because the News Direct platform was designed and built from the ground up, to reinvent content delivery, re-engineer workflow, revitalize metrics and ROI, and bring security and pricing into the 21st century. News Direct is purpose-built. Client-focused. Dedicated to modern media outreach, and to the PR and IR professionals who need a platform to make them the best they can be. To learn more visit newsdirect.com or follow us on LinkedIn , Twitter and Facebook . Contact Details Ally O'Hara +1 212-404-6609 aohara@hotpaperlantern.com Company Website https://www.newsdirect.com/

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Launching Today: News Direct Disrupts the News Distribution Industry

June 29, 2020 10:05 AM Eastern Daylight Time by News Direct

Contact Details Ally O'Hara +1 212-404-6609 aohara@hotpaperlantern.com Company Website https://www.newsdirect.com/

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Industry Veteran Gregg Castano launches News Direct - Upending Traditional Paradigm of News Wire Category

June 29, 2020 10:00 AM Eastern Daylight Time by News Direct

News Direct , the first content and news distribution platform purpose-built for contemporary media outreach, officially launches today. News Direct enables both journalists and PR professionals to do their best work. It’s the only platform with the exclusive capability to release standalone multimedia and features a self-directed, collaborative workspace powered by AI-assisted advanced automation software. Amid the coronavirus global pandemic, the volume and scale of pitches sent to journalists has exponentially increased - prompting brands and PR pros to determine the best way to convey and distribute COVID-related information in digestible bites. This is also reflective of today’s communications landscape. “Newswire services, which so many brands rely on to distribute their news and content, remain stagnant. This had to change. How news and information is disseminated and consumed today requires public relations professionals and journalists to create and deliver impactful multi-sensory stories. And this is what News Direct provides,” said Gregg Castano , Founder and CEO of News Direct. “It is a platform that helps great content rise to the top and get discovered. Full stop.” A purpose-built platform for the contemporary communications landscape. News Direct provides features and benefits that address key pain points for PR and IR professionals to position them for success. This includes: Exclusive standalone multimedia distribution : Bridging together PR and journalists’ ecosystems by delivering of relevant, engaging and informative content in the most sought-after formats. Infographics, videos and images are distributed as independent assets – without the requirement of embedding into a news release. Reimagined workflow : Users can work smarter with a state-of-the-art platform that combines advanced automation with speed, efficiency and collaboration. News Direct maintains the human element where it matters most, however – in customer service. Unparalleled security : The most secure data protection protocol in the category – supported by industry-leading technology that offers the highest level of content security throughout the workflow and distribution process. Actionable analytics : Proprietary media intelligence that provides meaningful metrics and insights that stakeholders care about. News Direct has partnered with News Quantified to provide best-in-class measurement and exclusive data reporting. Predictable pricing: The only major platform with a flat-rate pricing model for greater budget management and value. No word counting or geographic limitations like others. About News Direct News Direct is redefining the content and news distribution industry – and we’re doing it from the ground up. That’s because the News Direct platform was designed and built from the ground up, to reinvent content delivery, re-engineer workflow, revitalize metrics and ROI, and bring security and pricing into the 21st century. News Direct is purpose-built. Client-focused. Dedicated to modern media outreach, and to the PR and IR professionals who need a platform to make them the best they can be. To learn more visit newsdirect.com or follow us on LinkedIn , Twitter and Facebook . Contact Details Ally O'Hara +1 212-404-6609 aohara@hotpaperlantern.com Company Website https://www.newsdirect.com/

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