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Public Relations Global Network Enters Into Distribution Agreement With News Direct

April 08, 2021 09:07 AM Eastern Daylight Time by News Direct

The Public Relations Global Network [ PRGN ], a consortium of 50 leading PR agencies known for their local market expertise, has entered into an affinity relationship with News Direct, providing its members with access to the industry's most innovative content distribution platform. Member agencies will be able to provide their clients with added value, and significantly heightened ROI, by leveraging News Direct's expansive global distribution network, flat rate pricing model (including international distributions with human prepared translations), actionable analytics, and the ability to distribute standalone multimedia assets. News Direct has created a new industry paradigm for news distribution through its intuitive workflow, disruptive rate structure, and industry-leading security utilizing the latest cloud isolation technology. With member agencies on six continents, PRGN offers the scale of a large international PR agency but differentiates itself with its intimate knowledge of local market conditions. The result is a customized communications solution, often the collective work of multiple agencies working in unison with the shared goal of ensuring client success. "We welcome the opportunity to make our services available to PRGN's global membership," noted Gregg Castano, founder and CEO of News Direct. "Just as PRGN provides a turnkey global solution to its clients, News Direct similarly provides PRGN agencies with a seamless, singular solution for all their distribution needs, regardless of targeted geographic region, or industry sector." “Independent agencies are increasingly proving their strength in uncertain times. We see clients turn to PRGN member agencies more than ever these days for their boots on the ground experience and approach. And we applaud News Direct for being among those service providers who recognize this trend and the important role independent agencies play in the communications arena,” PRGN President Robert Bauer said. “I’m convinced our member agencies – as well as their clients – will greatly benefit from having an easier access to News Direct’s content distribution platform and the ROI it generates for them.” About News Direct News Direct provides news and content distribution for PR, IR, Corporate Communications and Marketing professionals. Our automated platform delivers a completely-reimagined, intuitive workflow, industry-leading security, transparent, flat-rate pricing and actionable analytics. Further, News Direct has deployed an array of innovation including advanced automation, isolation cloud technology and custom software for the most dynamic, efficient and flexible platform available today. To learn more visit newsdirect.com or follow us on LinkedIn, Twitter, Facebook, Instagram or YouTube. About the Public Relations Global Network (PRGN) Clients across six continents depend on the combined resources of the Public Relations Global Network (PRGN) to deliver targeted public relations campaigns in markets around the world. PRGN is one of the world’s largest international networks of independent public relations agencies, measured by revenue. PRGN harnesses the resources of 50 independent public relations firms in 52 locations and close to 1,000 communications professionals to connect international companies and organizations with individual and culturally diverse markets globally. Visit PRGN online at www.prgn.com or on Twitter at @PRGN Contact Details Martha Pearlstone +1 203-295-7566 martha.pearlstone@newsdirect.com Company Website http://www.newsdirect.com

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News Direct Strikes Deal With Prestigious PA Media To Reach Media Throughout The UK And Ireland

March 30, 2021 09:07 AM Eastern Daylight Time by News Direct

News Direct clients targeting the United Kingdom and Ireland will be able to leverage the extensive reach of PA Media, the prominent national news agency that is the leading provider of multimedia content to national newspapers, regional publishers, and major broadcasters. PA Media's geographic footprint includes England, Wales, Scotland, Northern Ireland and the Republic of Ireland. The 153-year-old agency was honored in 2020 by the European Alliance of News Agencies for its innovative PA Explore platform, which serves as a gateway to News Direct content. A key attribute of PA Explore is the ability for journalists and other subscribers to remotely access content from PA Media and its partners, such as News Direct, via any device. Some 5,000 journalists have been onboarded since the pandemic began and are using PA Explore in their daily news gathering activities. The distribution agreement enables News Direct clients to reach influential national titles including The Times & The Sunday Times, The Guardian, The Observer and The Independent, as well as major broadcasters including the BBC, ITV and Sky TV, in addition to government and corporate subscribers. “PA Media is universally recognized as the gold standard for reaching the UK media," observed Gregg Castano, Founder/CEO of News Direct. "We are building a network of marquee distribution partners that promise to deliver unrivaled ROI to our clients." News Direct's disruptive approach to international news distributions includes a flat-rate pricing model, inclusive of human prepared translations. Additionally, industry-centric news distribution will include dynamically updated lists that are refreshed with each use, raising the potential of earned media placements. About News Direct News Direct provides news and content distribution for PR, IR, Corporate Communications and Marketing professionals. Our automated platform delivers a completely reimagined, intuitive workflow, industry-leading security, transparent, flat-rate pricing and actionable analytics. Further, News Direct has deployed an array of innovation including advanced automation, isolation cloud technology and custom software for the most dynamic, efficient and flexible platform available today. To learn more visit newsdirect.com or follow us on LinkedIn, Twitter, Facebook, Instagram or YouTube. About PA Media PA Media (PA) is the national news agency for the UK and Ireland, and a leading provider of multimedia content and services for media and non-media customers. As the home of the UK’s national newswire, PA supplies news to national, regional and international newspapers, magazines, broadcasters, websites and digital applications. Established in 1868 as the Press Association, PA has evolved to serve a broad range of sectors beyond media with tailored, multimedia content solutions. PA’s products and services span everything from sports data, hosted live blogs, and social media content to journalism and media training, page production services and TV listings. www.pa.media Contact Details Martha Pearlstone +1 203-295-7566 martha.pearlstone@newsdirect.com Company Website http://www.newsdirect.com

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News Direct And Pop Culture Newswire Enter Into Exclusive Reciprocal Distribution Relationship

March 25, 2021 09:07 AM Eastern Daylight Time by News Direct

News Direct has entered into an exclusive reciprocal distribution agreement with Pop Culture Newswire, a niche service that targets traditional entertainment media, digital influencers, and the agenda-setting 'geek' press covering everything from toys and gaming to concerts and collectibles. News Direct clients will be able to leverage the specialized distribution channels of Pop Culture Newswire to connect with media and bloggers in the following categories: Collectible/Toys, Comics/Graphic Novels, Editorial Features, Fashion, Festivals/Conventions, Gaming, General Entertainment, Multicultural News, Movies/TV/Stream, Music/Concerts, and Sports/Recreation. Conversely, Pop Culture clients seeking to amplify their message to a broader audience will be able to leverage the global reach offered by News Direct to promote products and events, as well as launch branding initiatives. "We are thrilled to partner with Pop Culture Newswire and offer our clients the added benefit of this targeted reach," noted Gregg Castano, founder, and CEO of News Direct. "The entertainment media and influencers are among the most elusive, so this new partnership offers our clients a real advantage to break through and get their relevant news and multimedia content noticed." About News Direct News Direct provides news and content distribution for PR, IR, Corporate Communications and Marketing professionals. Our automated platform delivers a completely-reimagined, intuitive workflow, industry-leading security, transparent, flat-rate pricing and actionable analytics. Further, News Direct has deployed an array of innovation including advanced automation, isolation cloud technology and custom software for the most dynamic, efficient and flexible platform available today. To learn more visit newsdirect.com or follow us on LinkedIn, Twitter, Facebook, Instagram or YouTube. About Pop Culture Newswire Co-headquartered in Ft. Lauderdale and Los Angeles, Pop Culture Newswire is the affordable, multimedia press release wire service tailored for brands, event producers, celebrities, media, and marketing agencies who want to reach the entertainment and pop culture Geek press. Pop Culture Newswire releases routinely feature 120+ online and content aggregator placements on platforms like Google News, AOL, Yahoo! Finance, and more. The service also features complimentary reports for its online placements as well as flat-rate press release wire services that range from city to state to national distributions. Contact Details Martha Pearlstone +1 203-295-7566 martha.pearlstone@newsdirect.com Company Website http://www.newsdirect.com

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News Direct And Media Outreach Form Distribution Partnership For Asia Pacific And America

March 17, 2021 08:07 AM Eastern Daylight Time by News Direct

News Direct and Media OutReach - two newswires that are revolutionizing the news distribution industry with advances in technology, analytics, security and workflow - have entered into a reciprocal press release distribution arrangement covering the United States and Asia Pacific region. Media OutReach clients will benefit from News Direct's full-fledged access to The Associated Press distribution network in the US, which includes the nation's leading newspapers, magazines, radio and television stations, and online sites. Additionally, releases are posted to AP's popular app and apnews.com, the news agency's heavily trafficked consumer-facing site. News Direct's geographic distribution capabilities are supplemented by its robust industry-specific reach, allowing for highly relevant targeting. Trade sector and consumer-focused lists are refreshed with each use for maximum effectiveness. The partnership also allows Media OutReach clients to issue multimedia such as infographics, videos and images as independent assets in line with journalistic preferences. As a confirmation of ROI, clients receive a robust Performance Report that includes postings on major portals including Yahoo! Finance and MarketWatch. Media OutReach is the first global newswire founded in Asia Pacific and has a unique, in-depth understanding of the media landscape in the region. Its success has been driven by its technology-led distribution platform with an unrivaled Asia Pacific network, comprehensive database and precise editorial targeting capabilities which has proven to be highly-effective for PR professionals to reach out to journalists and editors - including influencers in their target media and countries. Through this partnership, News Direct clients can expand their reach and build direct connections with journalists in the region. Additionally, News Direct clients can leverage Media OutReach’s extensive media partnerships which guarantee online postings. As such, they will see their stories posted on leading news portals such as SINA, Viet Nam News and AsiaOne among others, further enhancing their exposure in Asia Pacific. News Direct clients will have access to the Media OutReach automated post release reports which provide qualitative and quantitative performance metrics. Importantly, this includes access to the proprietary Media and Journalist Insights dashboard, which provides insights such as the interaction between journalists and the press release including story open rates by publication, by country and eventual write ups. "News Direct aims to differentiate itself in many ways," noted founder and CEO Gregg Castano. " but above all we want to be known for the unrivaled quality of our distribution network. We are proud to partner with Media OutReach, which has earned its reputation as Asia's most innovative and dynamic distribution service." Jennifer Kok, founder and CEO of Media OutReach said, "This partnership enhances our USA distribution capabilities and customers can now distribute their news release and multimedia through its leading-edge delivery platform in America. Overall, this adds further strength to Media OutReach’s global distribution network, and we are pleased to be working with News Direct. The team at News Direct are industry veterans, many of whom are formerly from Business Wire and have built on their expertise to create an exceptionally strong distribution platform and service.” About News Direct News Direct provides news and content distribution for PR, IR, Corporate Communications and Marketing professionals. Our automated platform delivers a completely-reimagined, intuitive workflow, industry-leading security, transparent, flat-rate pricing and actionable analytics. Further, News Direct has deployed an array of innovation including advanced automation, isolation cloud technology and custom software for the most dynamic, efficient and flexible platform available today. To learn more visit newsdirect.com or follow us on LinkedIn, Twitter, Facebook, Instagram or YouTube. About Media OutReach Founded and headquartered in Hong Kong in 2009, Media OutReach is the first global newswire founded in Asia Pacific with offices in Singapore, Malaysia, Vietnam, Japan, China and Taiwan as well as international reseller partnerships in Canada, USA and Europe. Media OutReach is the only newswire that owns its distribution network across 24 countries across Asia Pacific; possessing a database of more than 130,000 journalists across at least 400 trade categories and 460 media partnerships, it is revolutionizing the industry by providing guaranteed online news postings, by language, for each distribution. With proprietary technology at its core, Media OutReach Newswire distributes multi-language and multimedia press release contents directly to the inbox of targeted editors and journalists to optimize news write up, build media relations and automates the reporting process with key performance metrics and its pioneering post-release reports gives insights into if journalists are actually accessing the release by publication and by country. Media OutReach Newswire is the go-to news release and content distribution partner for public relations, social marketing, digital agencies, and organizations in Asia Pacific. For more information on Media OutReach, please visit media-outreach.com. Contact Details News Direct Martha Pearlstone +1 203-295-7566 martha.pearlstone@newsdirect.com Media Outreach Ken Man +852 3594 6640 ken.man@media-outreach.com Company Website http://www.newsdirect.com

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News Direct Partners With Latinx Newswire To Reach The Influential Hispanic Market

March 15, 2021 07:57 AM Eastern Daylight Time by News Direct

With today's heightened focus on multicultural marketing, News Direct has entered into a reciprocal distribution agreement with Latinx Newswire, whose social media channels enable clients to connect to over 10,000 Hispanic media, bloggers and influencers. Founded by the team that pioneered Hispanic news distribution more than two decades ago, the next-level value proposition of Latinx combines flat-rate pricing, comprehensive targeting of U.S. Hispanic and Puerto Rico media and influencers, an SEO-enhanced multimedia platform, and the expertise of a management team that has collectively swept every top PR award. Latinx Newswire features a multichannel platform that segments news into 18 categories to facilitate journalist access, coupled with guaranteed postings to dozens of influential Hispanic sites. The reciprocal relationship enables Latinx clients seeking to convey their message beyond the Hispanic community to leverage the expansive global network of News Direct, which includes comprehensive U.S. coverage and access to Latin America markets. The founders of Latinx Newswire literally invented the category with the launch of Hispanic PR Wire in 2000, which was subsequently sold to a UK-based media conglomerate. Latinx Newswire represents the evolution of their distribution model, updated to reflect the advanced digital and social enhancements that have been introduced in the intervening years. "With today's emphasis on diversity and equity, we are proud to be partnering with Latinx Newswire to reach the Hispanic community," noted Gregg Castano, Founder/CEO of News Direct. "Latinos are influencing every segment of society and should be an integral part of all communications campaigns. No one has a better understanding of how to reach the Hispanic community than Latinx Newswire." About News Direct News Direct provides news and content distribution for PR, IR, Corporate Communications and Marketing professionals. Our automated platform delivers a completely-reimagined, intuitive workflow, industry-leading security, transparent, flat-rate pricing and actionable analytics. Further, News Direct has deployed an array of innovation including advanced automation, isolation cloud technology and custom software for the most dynamic, efficient and flexible platform available today. To learn more visit newsdirect.com or follow us on LinkedIn, Twitter, Facebook, Instagram or YouTube. About Latinx Newswire Headquartered in Ft. Lauderdale, Latinx Newswire is the affordable, multimedia press release wire service tailored for brands, event producers, celebrities, media, and marketing agencies who want to reach the U.S. Hispanic and Puerto Rico media and digital influencer communities. Latinx Newswire releases routinely feature 135+ online and content aggregator placements on platforms like Google News, Diario Las Americas, AOL, Yahoo! Finance, and more. The service also features complimentary reports for its online placements as well as flat rate press release wire services that range from city to state to national distributions. Led by award-winning 40-year veterans of the social media and press release wire industries, our newswire features a wide range of budget-friendly multimedia capabilities that are priced at a fraction of what traditional wire services cost and deliver value every time. Contact Details Martha Pearlstone +1 203-295-7566 martha.pearlstone@newsdirect.com Company Website http://www.newsdirect.com

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News Direct Cutting-Edge, Cloud-Based Technology Helps Protect Clients From Latest Cybersecurity Crisis

March 09, 2021 02:42 PM Eastern Standard Time by News Direct

News Direct today announced that it has not been impacted by the latest cybersecurity crisis revelation that at least 60,000 global users of Microsoft's Exchange email platform have been hacked by a Chinese group that Microsoft refers to as "Hafnium". News Direct cites its reliance on cloud-based systems, part of its "lean architecture" strategy, as a primary reason why it has not been affected by this breach. Leveraging a highly economical, cloud-based technological infrastructure for both its client-facing platform and its internal systems such as e-mail, News Direct is able to provide its users with an array of modern advantages. These include a custom-built, automated workflow and operating a state-of-the-art news and content distribution platform devoid of the high overhead costs of the past, thereby allowing those savings to be passed through to the customer. But perhaps most importantly, this approach enables the company to more effectively respond to today's unique security challenges. "As too many have learned the hard way, nobody is bullet-proof, and it would be foolish to claim otherwise. Nonetheless, we believe that News Direct is the safest news distribution platform available today," noted Gregg Castano, Founder/CEO. "As a cloud service provider, our belief in using cloud-based technology for both our own platform and for our internal systems was a fortuitous strategy which has enabled us to avoid getting caught up in this most recent breach." About News Direct News Direct provides news and content distribution for PR, IR, Corporate Communications and Marketing professionals. Our automated platform delivers a completely-reimagined, intuitive workflow, industry-leading security, transparent, flat-rate pricing and actionable analytics. Further, News Direct has deployed an array of innovation including advanced automation, isolation cloud technology and custom software for the most dynamic, efficient and flexible platform available today. To learn more visit newsdirect.com or follow us on LinkedIn, Twitter, Facebook, Instagram or YouTube. Contact Details Martha Pearlstone +1 203-295-7566 martha.pearlstone@newsdirect.com Company Website http://www.newsdirect.com

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