The Public Relations Global Network [PRGN], a consortium of 50 leading PR agencies known for their local market expertise, has entered into an affinity relationship with News Direct, providing its members with access to the industry's most innovative content distribution platform.
Member agencies will be able to provide their clients with added value, and significantly heightened ROI, by leveraging News Direct's expansive global distribution network, flat rate pricing model (including international distributions with human prepared translations), actionable analytics, and the ability to distribute standalone multimedia assets. News Direct has created a new industry paradigm for news distribution through its intuitive workflow, disruptive rate structure, and industry-leading security utilizing the latest cloud isolation technology.
With member agencies on six continents, PRGN offers the scale of a large international PR agency but differentiates itself with its intimate knowledge of local market conditions. The result is a customized communications solution, often the collective work of multiple agencies working in unison with the shared goal of ensuring client success.
"We welcome the opportunity to make our services available to PRGN's global membership," noted Gregg Castano, founder and CEO of News Direct. "Just as PRGN provides a turnkey global solution to its clients, News Direct similarly provides PRGN agencies with a seamless, singular solution for all their distribution needs, regardless of targeted geographic region, or industry sector."
“Independent agencies are increasingly proving their strength in uncertain times. We see clients turn to PRGN member agencies more than ever these days for their boots on the ground experience and approach. And we applaud News Direct for being among those service providers who recognize this trend and the important role independent agencies play in the communications arena,” PRGN President Robert Bauer said. “I’m convinced our member agencies – as well as their clients – will greatly benefit from having an easier access to News Direct’s content distribution platform and the ROI it generates for them.”