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Helping Small Businesses Post-Pandemic

YourUpdateTV

Small businesses were among the hardest hit during the pandemic, facing higher rates of store closures, layoffs, and financial hardships. In a recent survey of Klarna’s small business partners, 44% noted the biggest challenge their business faced as a result of COVID-19 was loss of revenue, 36% said the greatest concern facing their business over the next 6 months will be finding new customers, and 48% revealed the area they plan to make the biggest investment in is digital marketing. Recently, Global Head of Business Marketing at Klarna, Stephanie Paturzo, participated in a nationwide satellite media tour to discuss the challenges small business face and a new initiative that is looking to help. A video accompanying this announcement is available at: https://youtu.be/Pyjnz2UVoys The past year has been really tough for small businesses. Many are struggling from loss of revenue, inability to fulfill orders, and pivoting their e-commerce platforms. But good news - the market and these businesses are primed for recovery - the majority of small businesses noted that their biggest focus over the next 6 months will be finding new customers. That requires massive investment in time and resources, which small businesses might not have. Klarna wants to help them thrive and build their own recovery. Klarna, a leading global retail bank, recently launched their Klarna Small Business Impact Initiative. With this initiative, they are providing 100 small businesses across the country $4.5M in free services; that means Buy Now Pay Later services to increase sales and free marketing to help them find new customers. As a global payments provider and shopping service, Klarna has a network of nearly 20 million shoppers in the U.S. and 250,000 retail partners worldwide. With Klarna, small businesses are enabling customers to shop with more control and flexibility. Businesses who want to work with Klarna can go to klarna.com/business. To shop at these small businesses, customers can download the Klarna app on their phones. About Stephanie Paturzo: Stephanie is Global Head of Business Marketing at Klarna, where she focuses on awareness, engagement, and acquisition of merchant partners. She has spent the last 10 years working in retail and technology, developing multi-channel campaigns, dynamic partnerships, and brand strategies. With experience in both business and consumer marketing, Stephanie feels most passionate about B2H (business-to-human), emphasizing brand love, experience, and loyalty at the core of strategies. Previously, Stephanie led brand marketing and partnerships for WeWork during its hyper-growth period, and spent time at Bloomingdale’s and Michael Aram, a luxury home-decor brand. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 30, 2021 11:00 AM Eastern Daylight Time

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A Box for Every Lifestyle: Tips on How to Be Prepared on the Go

YourUpdateTV

What if you could discover new products that cater to your interests, but also support small businesses? Bespoke Post partners with under-the-radar brands so you can discover the coolest selection of goods and gear while supporting emerging brands and small manufacturers. Recently, the Host of Dailyburn 365 and BYUTV’s Battle of the Ages, JD Roberto, teamed with Bespoke Post and YourUpdateTV on a satellite media tour to talk about the Bespoke Post concept and tips on how to be prepared on the go. A video accompanying this announcement is available at: https://youtu.be/oG2BDWlDE2g Bespoke Post was founded with a mission to work with small brands and help them establish themselves in the industry, and approximately 90% of the products they sell come from small businesses. By being a member, you can discover the coolest selection of goods and gear while supporting emerging brands and small manufacturers. And Bespoke Post negotiates on behalf of their community to deliver quality goods at an affordable price—each box is priced at $45 but filled with usually $70+ in value. From outdoor gear, apparel, or to trying new food and drink recipes, there is a box that caters to all these categories and more. Some of their most popular boxes include: Weekender, Flip, Aged and Over Easy. The concept of Bespoke Post is to create subscription boxes around a central theme that will introduce people to something new. All they need to do is take a quick preference quiz and they’ll be assigned a ‘Box of Awesome’ each month with curated products that fit their lifestyle. Members also have the option to skip or swap their shipment anytime, at no cost. Bespoke Post subscription boxes and e-commerce services are available at bespokepost.com. About JD Roberto: JD Roberto is a two-time Emmy nominated TV personality, writer, director, and producer. JD is currently the host of BATTLE OF THE AGES, a new family-oriented game show on BYUtv. He is also Executive Producer and Host of the ground breaking DAILY BURN 365 (Emmy® nomination) – where he's helping lead a revolution in fitness and digital streaming. Music lovers can catch JD hosting SONG POP LIVE a daily, app-based music game show based on the wildly popular music trivia app. You can also find him streaming the latest in tech, outdoor, and kitchen gear on AMAZON LIVE. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 30, 2021 11:00 AM Eastern Daylight Time

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CIPIO Appoints AI and Big Data Pioneer Dr. Jin Yu as CTO and Launch 2.0 of Next-Gen Subscriber Experience Platform

CIPIO.ai

CIPIO, an AI company that is Humanizing Subscriptions TM, today announced the appointment of Dr. Jin Yu as its CTO as it gets ready for its next phase of growth with Next-Gen Subscriber Experience Platform TM 2.0. With 25 years of experience in big data, AI, and distributed computing, Dr. Yu is a seasoned technologist and a serial entrepreneur who has co-founded multiple startups including Kyndoo, an influencer marketing software platform with 2,000+ influencers and 90 million social user profiles, eBrain, an AI platform, and Portaura, a social data platform with 100 million location-based social user profiles. He started his career with HP (DEC) Systems Research Center, where he worked with several Turing Award recipients on distributed file systems and other cutting-edge technologies. Dr. Yu, who holds a Ph.D. in Computer Science and Engineering from the University of New South Wales, Masters from Stanford University, and a BS in Computer Sciences and a BA in Mathematics from the University of Texas, Austin, has authored several papers in AI, Big Data and Cloud Computing domain. Dr. Yu is also a serial entrepreneur, co-founded two startups, Portaura in social mobile big data and Martsoft in e-commerce search engine. Early in his career, he spent a number of years in HP(DEC) Systems Research Center, one of the top research labs in the world, where he worked closely with numerous Turing Award recipients in browser technology, search engine, multimedia, and distributed file systems. “We are currently living in a subscription economy, with little insight into the relationship between subscribers and their subscriptions,” said Dr. Yu. “That’s why I’m beyond thrilled to be joining a pathbreaker like CIPIO that obsesses over the subscriber journey. Our next-gen Subscriber Experience Platform TM helps digital subscription businesses and organizations create lifelong customers by strengthening and deepening the connection between a subscriber and their subscriptions. The platform incorporates patent-pending AI technology to supercharge any organization with the equivalent power of hundreds of data scientists.” As digital businesses look beyond the COVID-19 pandemic, they can no longer afford to leave acquisition, retention, and growth to chance. Digital businesses are faced with increasing competitive pressures as consumers have a plethora of choices and switching costs are nominal. CIPIO’s Subscriber Experience Platform TM enables these organizations to shift from a reactive approach to these challenges to a proactive one, allowing them to manage dynamic market pressures as well as aggressive competition. “CIPIO is proud to welcome onboard someone as highly decorated and revered as Jin; it’s an immense honor to have someone of his caliber join us as we reframe the digital subscription economy. Given our mission for Humanizing Subscriptions TM, we couldn’t have asked for anyone better to lead our product and technology roadmap and execute on our vision,” said Sundeep Sanghavi, CEO, CIPIO. “In the new norm, Hyper-Personalization is a must for every digital subscription organization and Jin’s deep knowledge, AI skills, and experience in processing social media data of structure, unstructured and deep learning is the key for our customers to augment their subscriber data and leapfrog in an ever-changing digital world.” On the heels of its explosive growth following its inception, CIPIO is now rapidly gaining momentum and leveling the playing field in media and entertainment, digital fitness, eLearning, eSports, and financial services by providing enhanced AI capabilities to players of all sizes. About CIPIO CIPIO Inc. provides the leading patent-pending AI platform that Humanizes Subscriptions TM for digital organizations. By bringing together human, machine, and domain data, CIPIO arms organizations to sense, learn, predict behaviors and patterns of their individual subscribers leading to a dramatic increase in engagement, retention, and new acquisitions by strengthening the subscriber and subscription relationship. CIPIO impacts both the top and bottom-line financials for some of the world’s leading brands such as happiTV, Zype, InteliVideo, and Jonas Fitness. Learn more about CIPIO here. Contact Details CIPIO Inc. Media Relations +1 315-398-9541 pr@cipio.ai Company Website https://cipio.ai/

July 29, 2021 09:00 AM Pacific Daylight Time

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Logitix Names CEO, Announces New Executive Chairperson, CFO, and Head of Engineering

Logitix

Logitix, the leader in live event ticketing technology and analytics, continues to strengthen its positioning in the marketplace by announcing enhancements to its leadership team. With a deep background in ticketing analytics and product, Stuart Halberg has been promoted to CEO. Sports and entertainment executive Kurt Schneider has been named Executive Chairperson. Additionally, Logitix furthered its leadership team with the hirings of Eric Ingram as CFO and Trent Stewart as Head of Engineering. Logitix optimizes ticket sales through proprietary dynamic pricing and distribution. Its unique platform analyzes millions of real-time data points, providing up-to-the-minute insights within the live event marketplace. Since 2013, Logitix has partnered with 18 concerts and live event promoters, 16 NFL teams, 14 NBA teams, 19 NHL teams, 16 MLB teams, 22 NCAA entities, five primary ticket providers, and more. Halberg has spent the last seven years as Logitix’s SVP of Strategy & Analytics, overseeing data and product strategy, as well as playing an integral role in developing its Pricing Intelligence Platform. He started his career with five seasons at the NHL’s Florida Panthers serving both hockey operations and business analytics. “We have an incredible team here at Logitix and I’m thrilled to take on the role of CEO,” said Halberg. “This is an exciting time as our partners welcome fans back into venues around the world. Our industry is ready for evolution and innovation, and we look forward to bringing our platform and services to our partners.” Schneider is the former CEO of the Harlem Globetrotters, where he rejuvenated the iconic brand and introduced the organization to a new generation of fans around the world producing record revenue and ticket sales year after year. Previously, he was EVP for World Wrestling Entertainment (WWE) where he oversaw the live events, marketing, international, and pay-per-view businesses. Schneider joins Logitix’s current board advisors, and industry veterans, Danielle Maged and Kraig Fox. “With the thousands and thousands of live events we produced at WWE and the Harlem Globetrotters, I’ve seen the evolution of the ticketing industry from waiting on the box office to open to up-to-the-minute dynamic pricing across all outlets,” said Schneider. “Logitix brings an offering of unique services to benefit every ticket seller in 2021 and beyond.” Logitix focuses on four unique services aimed to provide a single solution to all stakeholders in the live event ticketing industry. Logitix Lift focuses on optimizing pricing and yield management strategy. Logitix List is a distribution and fulfillment automation platform connecting ticket holders with all available sales channels. Logitix Live is a B2b ticket exchange bringing secondary ticket buyers and sellers together and Logitix Insights is a central hub for engagement of ticketing data. “I’m confident we have the team in place at Logitix to continue driving incremental revenue for our partners while protecting their brands and strengthening the core of their business.,” said Jordan Turkewitz, Co-Chief Investment Officer & Managing Partner at ZMC, the New York-based firm founded by Strauss Zelnick. Ingram comes to Logitix after serving seven years as CFO at TractManager, a SaaS provider for insights and compliance in the healthcare sector. During Eric’s time at TractManager, he led several initiatives resulting in 4x revenue growth. Eric previously spent nine years at PriceWaterhouseCoopers. Stewart joins Logitix after spending more than two years with Salesforce as a Director of Software Engineering, where he was responsible for infrastructure build services and leading the development efforts for Salesforce Government Cloud to support the US Government's adoption of Salesforce. Prior to that, he was with Microsoft for close to two decades holding various development and technology roles across the company. About Logitix Logitix is the preeminent monetization engine and ticketing platform for the live event industry, combining optimized pricing, distribution, and inventory management with real-time insights to help sellers and buyers respond to a rapidly changing market environment. The Logitix vision is to automate the entire ticket life cycle and provide data-driven insights to serve the diverse needs of its clients. The company is backed by ZMC and is privately held. For more information about Logitix, visit Logitix.com or find them on LinkedIn. About ZMC ZMC is a leading private equity firm comprised of experienced investors and executives that invests in and manages a diverse group of media and communications enterprises. Founded in 2001, ZMC’s investment philosophy centers on operational value creation driven by targeted investment themes, deep sector expertise, and strong partnerships with industry and operating executives. ZMC approaches its investments in collaboration with management teams and has a successful track record of actively adding value to portfolio companies. ZMC is currently investing out of ZMC III, L.P., which closed on $775 million in commitments. For more information, visit www.zmclp.com. Contact Details Eric Nemeth +1 602-502-2793 nemeth@ericpr.com Company Website https://logitix.com/

July 29, 2021 09:03 AM Eastern Daylight Time

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MY.GAMES Q2 Results Build Solid Performance with 18% YoY Revenue Growth for the First Half of 2021

MY.GAMES

MY.GAMES revenue in the first half of 2021 increased by 18% compared to the previous year and amounted to 22.1 billion rubles ($297m). EBITDA for the first half of the year increased by 42% and amounted to 4.1 billion rubles ($55m). Global gaming brand MY.GAMES (part of Mail.ru Group) today announced its results for Q2 2021 - with revenue increasing by 1% and surpassing Q2 2020 in absolute revenues. This is all despite no new internal game launches and no significant studio acquisitions year-to-date, as well as IDFA related changes and the base effect. MY.GAMES received 74% of their games revenue in Q2 2021 outside Russia and CIS with the key markets being the United States, Germany and the United Kingdom. The company currently has more than 20 titles in the pipeline and the investment division - MCVG - also continues to develop the international and domestic business. War Robots, Warface, Hustle Castle, Rush Royale and Grand Hotel Mania were the main revenue contributors in the second quarter of 2021. The mobile segment accounted for 77% of the total revenue of MY.GAMES. The company enjoyed consolidated success in Q2 - with updates to existing games performing well and hit mobile titles Rush Royale, Hustle Castle and War Robots, launching on PC Allods Team has announced the game Blast Brigade vs. the Evil Legion of Dr. Cread, a two-dimensional platformer with elements of metroidvania. The game will be available in early access from September this year. Release dates on Nintendo Switch, PlayStation 4, PlayStation 5, Xbox One, XboxSeries X|S will be announced soon. The mobile game Rush Royale reached the mark of 9 million downloads, although it was released only in December last year, and monthly revenue in June approached 400 million rubles (5.4m USD), which set the project to one of the most successful launches in MY.GAMES history. The Warface franchise reached 117.4 million players worldwide on all platforms during the second quarter of 2021, and still remains among the top three in terms of revenue among MY.GAMES projects. On consoles, Warface has received a cross-play feature that unites more than 24 million PlayStation 4, Xbox One and Nintendo Switch players on shared servers. The game has also been released on the Epic Games Store, which expands the games’ reach further. As part of MY.GAMES ongoing investment in Cloud development June saw a strategic investment in Playkey as well as release of the MY.GAMES Cloud BETA for Mac OS in the Russian domestic market - the platform currently boasts more than 300 games and over 100k monthly active users (MAU). Vasily Maguryan, CEO at MY.GAMES commented: "In the second quarter of 2021, we managed to demonstrate growth against the background of a significant decline in the overall dynamics of the global games market. This was achieved by MY.GAMES strategic approach to portfolio diversification and our focus on organic product growth. The company's revenue grew by 18% in the first half of 2021, despite the effect of the high base of the previous year. In addition, we continue to successfully increase business efficiency — the second quarter of 2021 was the best in terms of marginality (24%) since the beginning of 2020." Overall Highlights for Q2: MY.GAMES Q2 EBITDA stood at RUB 2.7bn ($36.4m), delivering 13% YoY growth, with a margin of 24%, with the division on track to deliver a small margin improvement in 2021 and double-digit organic growth. The games War Robots, Warface franchise, Hustle Castle, Rush Royale and Grand Hotel Mania were the largest revenue contributors for the quarter. Share of revenue coming from markets outside Russia & CIS stood at 74%, with the US, Germany and the UK having the largest share in international revenue. Average MAU stood at 21.4mn in Q2 with a 4.7% share of paying monthly users, roughly unchanged versus the level seen in Q2 2020, during the peak of lockdowns and therefore player engagement. Highlights for the US Market are: Mobile advertising revenue up 117% y/y w mobile MAU up 2% y/y. PC revenue up 34% y/y w paying users share up 64% y/y. CB new users up 193% y/y w MAU up 173% y/y and revenue up 347% y/y. Grand Hotel Mania regs up 57% y/y w MAU up 291% y/y and revenue up 688% y/y. Left to Survive MAU up 7% y/y and revenue up 21% y/y. ARPPU up 12% y/y. Storyngton Hall sales up 18% q/q. Tacticool new users up 91% y/y w MAU up 64% y/y and revenue up 69% y/y. %PU up 15% y/y. Zero City new users up 26% y/y w MAU up 40% y/y and revenue up 39% y/y. Highlights for the mobile portfolio are: The top-5 revenue generating titles in Q2 remained War Robots, Hustle Castle, Rush Royale, Grand Hotel Mania and Left to Survive. War Robots (2014, Pixonic studio) shooter reached 197mn users in June, with average monthly revenue of ~RUB 800mn ($10.8m) in Q2 and significant positive EBITDA contribution. The RPG, Hustle Castle (2017, Nord Studio), reached 70mn downloads, with RUB 400mn ($5.4m) in monthly revenue in Q2. Other highlights from Nord Studio included Zero City (~19mn downloads, RUB 150mn ($2m) in monthly revenue) and American Dad! Apocalypse Soon, which performed well, with 9mn cumulative downloads as of the end of Q2. The Grand Hotel Mania (2020, Deus Craft) - a time management game reached 12mn installs, with ~RUB 300mn ($4m) in monthly revenue in Q2. Left to Survive (2018, Whalekit) shooter reached 38mn downloads and exceeded RUB 200mn ($2.7m) in monthly revenue in Q2, with >20% YoY growth along with almost 2x EBITDA improvement. Whalekit’s other title, Warface: Global Operations (2020), reached 18mn downloads. The Rush Royale (2020, IT Territory studio) a tower defense game reached 9mn downloads since its launch in December with monthly revenue exceeding RUB 400mn ($5.4m) in June, which makes it one of the most successful launches in MY.GAMES history. Tacticool (2019, Panzerdog) top-down pvp mobile shooter game reached ~20mn downloads and achieved a new monthly revenue record of RUB 150mn+ ($2m) in April with >50% YoY revenue growth. Highlights for the PC and Console portfolio are: The Warface (2013, PC/console/mobile) first-person shooter franchise reached 117.4mn players worldwide across all platforms and remains a top-3 revenue generator for MY.GAMES. Warface cross-play became available on console, connecting over 24mn of its players across PlayStation 4, Xbox One, and Nintendo Switch to the same server. Warface was also added to Epic Games Store, broadening distribution of this key franchise title. Allods Team has announced a new title – Blast Brigade vs. the Evil Legion of Dr. Cread, which is 2D action-adventure platformer with metroidvania elements. It's coming to Steam later this year. Launch dates on Nintendo Switch, PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S will be announced soon. Lost Ark (PC, licensed from Smilegate) MMORPG released an update on Russia language servers and also announced an update with a 19th new class Demon Hunter on Russian language servers. Tactical action MMO Conqueror's Blade (2019, PC, licensed from Booming Games) reached 3.4mn in users and showed >50% YoY revenue growth in Q2 after another game update rolled out in March. Free-to-play MMO Skyforge (2017, PC, Allods Team) reached 13mn in registered users. In Q2 MY.GAMES continued to port its own mobile titles to PC on MY.GAMES Store as part of internal cross-selling and cross-integration, with Rush Royale, War Robots and Hustle Castle released in Q2. Highlights for Strategic Investments are: As part of its Cloud development efforts, in June MY.GAMES completed consolidation of Playkey, while also releasing the beta of MY.GAMES Cloud on Mac OS, with 300+ games and 100k MAU. MY.GAMES Store launched MY.GAMES Boost - a crowdfunding service based on the internal Boosty.to service, allowing content creators to receive donations for their work. Follow us on: Facebook LinkedIn Twitter MY.GAMES is an international gaming brand (part of Mail.ru Group) and a leading online entertainment company. MY.GAMES comprises 11 regional offices in Russia, Europe and the US, over 1,800 staff, and 13 development studios. MY.GAMES creates titles for the PC, consoles, and mobile devices. The company operates over 80 projects, with more than 150 titles in its portfolio including War Robots, Hustle Castle, Left to Survive, Skyforge, and Allods Online. MY.GAMES portfolio includes renowned titles like Warface, ArcheAge, Perfect World, Revelation Online, Conqueror's Blade, Lost Ark, and more. Contact Details Renaissance PR Stefano Petrullo +44 7828 692315 stefano@renaissancepr.biz Renaissance PR Emily Britt +44 7530 081191 emily@renaissancepr.biz Renaissance PR Vincent Gallopin +1 323-898-9891 vincent@renaissancepr.biz

July 29, 2021 09:00 AM Eastern Daylight Time

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Akeneo Once More Named a Leader in IDC MarketScape on PIM

Akeneo

Akeneo, a global leader in Product Experience Management (PXM) solutions, today announced that it has once more been ​named a Leader in this year’s ​IDC MarketScape: Worldwide Product Information Management Applications for Commerce 2021 Vendor Assessment (Doc # #US47482521, July 2021). The recognition follows Akeneo being named a Strong Performer as a new entrant in the Forrester Wave™ for Product Information Management (Q2 2021), and an Overall Value Index Leader and Exemplary Vendor by Ventana Research in their Value Index on Product Information Management (2021). The IDC MarketScape evaluated 16 companies for the report, but only positioned five in the Leaders category, where Akeneo was recognized for both its current product capabilities, as well as its go-to-market strategy that aligns with customer's growth ambitions. Akeneo is trusted by over 500 PIM enterprise customers in 39 countries worldwide, some of which use Akeneo’s solutions to manage PIM across tens of millions of products and to manage terabytes of digital assets. IDC expects technology buyers will increasingly prioritize PIM applications that readily integrate with adjacent technologies such as digital commerce and content management. With 130 implementation partners and 90 technology partners for its PIM solution, Akeneo enables online merchants to deliver modern digital experiences that enable them to tell richer stories about their products across the end-to-end customer journey. IDC offers special praise for Akeneo’s ease of use, noting that Akeneo clients and partner organizations consistently score Akeneo highly for its UI and overall usability. Akeneo’s users also gave the company an above-average rating for customer support, with customers reporting that Akeneo was very quick to respond to and resolve support requests. The report also notes Akeneo’s commitment to open-source development, which enables customers to try its product without financial commitment, while benefiting from a well-established global PXM community. “IDC believes the importance of PIM systems will only grow as a larger share of all transactions occur online, prompting organizations to seek out stronger customer relationships via engaging product stories,” Jordan Jewell, IDC's research director for digital commerce, writes in the report. “Consider Akeneo if you are a B2C or B2B organization with a wide range of business models and if you need a tightly integrated system for high-quality product information across all owned and unowned digital channels, as well as offline channels including in-store and print.” “At Akeneo, we’re always striving to build the best solution for our customers, and earning this recognition from IDC, Forrester, and Ventana is a testament to the strength of our vision,” said Akeneo CEO Fred de Gombert. “These organizations’ analysts understand that Akeneo is fusing best-of-breed technology and a true commitment to customer experience to deliver the powerful and streamlined solutions needed by today’s eCommerce and omnichannel merchants.” An excerpt of the full report can be downloaded here: https://www.akeneo.com/white-paper/idc-marketscape-pim-applications/ About Akeneo Akeneo is a global leader in Product Experience Management (PXM) helping businesses with products to unlock growth opportunities by delivering a consistent and compelling product experience across all channels, including eCommerce, mobile, print, points of sale and beyond. With its open platform, leading PIM, add-ons, connectors and marketplace, Akeneo PXM Studio dramatically improves product data quality and accuracy, simplifies catalog management, and accelerates the sharing of product information across channels and locales. Leading global brands, manufacturers, distributors and retailers, including Staples Canada, Fossil, Air Liquide and Myer, trust Akeneo to scale and customize their omnichannel commerce initiatives. Using Akeneo, brands and retailers can improve customer experience, increase sales, reduce time to market, go global, and boost team productivity. More information at https://www.akeneo.com About IDC MarketScape: The IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor's position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors. Contact Details Ran Xu +1 213-309-2373 ran@rosebudpr.io

July 28, 2021 05:00 PM Eastern Daylight Time

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Genpact and Not Impossible Join Forces, Leveraging Technology to Fight Food Insecurity at Scale

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/0ZgGIMRoOnk No family should have to choose between feeding their children and paying their rent, but that’s the exact choice millions of families are forced to make each day. Efforts to address this problem are time-consuming and difficult, and often come at the expense of personal dignity – from long lines at food pantries, to food stamps at grocery stores. The Not Impossible Foundation has joined forces with digital transformation firm Genpact (NYSE: G) to grow and improve its ability to confront food insecurity using “Technology for the Sake of Humanity.” The program will leverage the best of technology to create real-time transparency and increased connectedness so donors can see the direct impact of their compassionate giving. It’s an approach that could help non-profit and mutual aid efforts in your community understand their human impact and meet their goals. One key technology leveraged by the Not Impossible Foundation to combat hunger is Bento, a community-engagement platform that uses SMS text messaging to connect at-risk populations with convenient, nutritious, pre-paid meals from local restaurants. The process is stigma free for participants because meals are provided through existing online ordering systems. It also supports restaurants, many of which struggled during the pandemic. “We are a country with tremendous resources, yet food insecurity – the constant struggle to find enough to eat – is still a major social problem,” said Mick Ebeling, founder and chief executive officer of Bento and Not Impossible Labs. “The problem isn’t about the lack of food. It’s the lack of connectivity. Technology can connect people who can help to those who need help. Genpact will be instrumental in helping us do that at scale. Their innovative digital transformation has the potential to revolutionize charitable giving, while retaining the human element of social impact.” This first of its kind platform will create insights and transparency into donations that will enable individuals to see where funds go, be alerted in real time of the impact of their generosity on individuals, and create a richer end-to-end experience that fuels philanthropic engagement, retention, and commitment. To do this, Genpact will leverage its deep process and technology expertise, including user experience, machine learning, analytics, and automation. “No family should have to choose between feeding their children and paying their rent, but that’s the exact choice millions of families are forced to make each day,” said Stacy Simpson, chief marketing officer, global leader of corporate responsibility and diversity, equity, and inclusion, Genpact. “Contributing the best of our technology, humanity, and innovation to help eradicate hunger in America speaks directly to Genpact’s purpose: the relentless pursuit of a world that works better for people.” To bring additional awareness to this critical issue, Genpact leveraged its partnership with Envision Virgin Racing to add the Not Impossible Bento logo (NI Labs Bento) to its all-electric race cars during Formula E’s 2021 ABB New York City E-Prix. “Solving some of the world’s seemingly unsolvable problems requires all of us to step up and do something,” added Simpson. “Formula E fans are among the most engaged, passionate, and socially motivated audiences. Securing logo space on Envision Virgin Racing’s car for Not Impossible is about deliberately giving critical exposure to ending hunger, which is both a humanitarian and environmental issue.” For more information on this partnership or to donate, visit www.Genpact.com/NotImpossible. About Genpact: Genpact (NYSE: G) is a global professional services firm that makes business transformation real. Led by our purpose -- the relentless pursuit of a world that works better for people -- we drive digital-led innovation and digitally enabled intelligent operations for our clients. Guided by our experience reinventing and running thousands of processes for hundreds of clients, many of them Global Fortune 500 companies, we drive real-world transformation at scale. We think with design, dream in digital, and solve problems with data and analytics. Combining our expertise in end-to-end operations and our AI-based platform, Genpact Cora, we focus on the details – all 90,000+ of us. From New York to New Delhi, and more than 30 countries in between, we connect every dot, reimagine every process, and reinvent the ways companies work. We know that reimagining each step from start to finish creates better business outcomes. Whatever it is, we’ll be there with you – accelerating digital transformation to create bold, lasting results - because transformation happens here. Get to know us at Genpact.com and on LinkedIn, Twitter, YouTube, and Facebook. About Not Impossible Foundation: Not Impossible Foundation DEFIES the IMPOSSIBLE by creating access to POSSIBILITIES for those in need through technology-based solutions. The Not Impossible Foundation was born from the Not Impossible Lab’s belief in tackling the absurd through technology solutions for the sake of humanity. Harnessing the power of open-source thinking to unite great ideas with the people that need them, The Not Impossible Foundation is dedicated to scaling technology-based solutions and helping people in need. The Foundation strives to help the “many” from Not Impossible Labs motto of “help one, help many.” Through corporate support and personal donations, the Foundation is passionate about scaling solutions and expanding possibilities. For more information, please visit https://www.notimpossible.com/foundation MEDIA CONTACTS: Genpact Michael Schneider +1 (217) 260-5041 michael.schneider@genpact.com Not Impossible/Bento Susan Williams +1 (646) 753-0336 susan@gobento.com About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 28, 2021 10:10 AM Eastern Daylight Time

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RALLY VENTURES WELCOMES JAY BORENSTEIN AS VENTURE PARTNER

Rally Ventures

Rally Ventures, a leading venture capital firm focused on early-stage business technology, today announced that Jay Borenstein has joined the firm as a venture partner. He brings 25+ years of experience as a founder, operator and investor to Rally Ventures. Borenstein is a lecturer of computer science at Stanford University with a focus on virtual reality, software engineering and entrepreneurship. He also runs the Education Modernization (EdMod) Group at Facebook. In this role, he focuses on leveraging modern technologies to improve education and create more equity in education. Borenstein founded IntApp Inc., a Palo Alto-based business management software company, in 2000 and served as the company’s CEO through 2007. IntApp raised $273 million in its initial public offering (Nasdaq: INTA) in June of 2021. Borenstein previously served as the managing director at Chmod Ventures, which was a satellite fund of Lightspeed Venture Partners. In his role as venture partner, Borenstein will be responsible for driving new investments, supporting existing portfolio companies and deepening Rally’s expertise in edtech and extended reality (XR). “Jay’s ability to relate to founders and understand the intricacies of their technologies and businesses will make him a fantastic addition to our team,” said Charles Beeler, co-founder and managing director, Rally Ventures. “His background as a founder and an educator working with students at the formative stage gives him a unique understanding of what it takes to make early-stage founders successful.” Rally Ventures is investing from its latest fund, Rally Ventures IV (2020 vintage), a $250 million fund that brings their total committed capital raised since inception to over $600 million. The firm remains committed to its strategy of backing early-stage technology companies building innovative solutions for the fast-changing B2B landscape, focusing largely on Seed and Series A financing. Since its inception in 2012, Rally Ventures has invested in 59 companies and has had 15 successful exits, including 3 initial public offerings. Borenstein joins a team of three managing directors, four venture partners and 100+ technology partners — executives, technologists and luminaries — who act as an extension to the Rally Ventures team and provide operating leverage for portfolio companies to help broaden the firm's capabilities. “Rally Ventures has a terrific track record of supporting early-stage entrepreneurs. I look forward to augmenting that and supporting great people to achieve great outcomes,” said Borenstein. About Rally Ventures Rally Ventures invests exclusively in early-stage business technology companies, focusing on entrepreneurs creating major new markets or bringing transformative approaches to existing ones. Since 1997, Rally Ventures' partners and venture capital industry veterans have invested in or run early stage enterprise business-to-business technology companies with a proven ability to deliver superior returns regardless of the overall market environment. For more information visit rallyventures.com. Contact Details Rally Ventures Rachel Stone +1 952-270-2648 rachel@rallyventures.com Company Website https://www.rallyventures.com/

July 28, 2021 08:03 AM Eastern Daylight Time

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ContraForce Joins Microsoft Intelligent Security Association

ContraForce

ContraForce, a leader in Open XDR for small and medium businesses, today announced that it has been nominated to join the Microsoft Intelligent Security Association (MISA). ContraForce was nominated for membership due to their Microsoft Azure Sentinel API integration. ContraForce delivers the Azure Sentinel API integration to customers with their Open XDR solution targeted towards MSSP’s and SMB’s. The membership will allow ContraForce to work more closely with Microsoft security product teams in order to build-in additional security for end users. Tighter integrations into the Microsoft security stack will allow ContraForce to deliver a more powerful yet simplified Open XDR experience to customers who are struggling with rapid incident response, generating more visibility across their security environment while reducing their costs. MISA is an ecosystem of independent software vendors and managed security service providers that have integrated their solutions with Microsoft security products to better assist end users defend against the world of increasing threats. Founded in 2018 MISA now has more than 245 members, more than 250 integrations and 165 service offerings some of which are available in the Azure Marketplace. “I am extremely excited to expand our relationship with Microsoft in order to better serve our customers who are battling adversarial threats that impact their capacity to deliver business outcomes to their customers”, stated Stan Golubchik, CEO ContraForce. “With ContraForce’s integrations into the Microsoft security stack we are able to simplify security outcomes through an innovative Open XDR experience for our customers who are on-premises or in the cloud eliminating manual tool configuration, mitigating false positives and automating rapid incident response for reducing risk across all attack vectors,” he added. “Microsoft Intelligent Security Association members leverage Microsoft's security products to better defend against cyber security threats with identity and access management, threat protection, information protection, and security management,” said Rob Lefferts, Corporate Vice President, Microsoft Defender. While ContraForce has integrated deeply with the Azure Sentinel API, they have also extended their solution’s integrations with Defender for Endpoint, Microsoft Cloud App Security, Defender for Microsoft 365, and Defender for Identity to provide a comprehensive Open XDR platform for customers who believe in the Microsoft vision as much as ContraForce does. About ContraForce ContraForce is the New XDR Company. We focus on securing the digital estate and help Security and IT teams work smarter, allowing them to implement extended detection and response to combat cyberattacks in a timely manner. Our team is passionate about understanding our customers and their security requirements. Our expertise is in designing and deploying security for hybrid and multi-cloud environments, and being able to manage the difficult implementation and optimization typically associated with complex security controls. Our expertise spans the areas of solution development, security integration, governance, risk and compliance and security data analytics. ContraForce is headquartered in McKinney, Texas and was founded and built by industry security and cloud experts from Armor, McAfee, and Intel. ​ContraForce's mission is to empower Security and SOC teams and enable them to be more efficient. Contact Details ContraForce Donna Estrin +1 415-470-1204 donna.estrin@contraforce.com Company Website https://www.contraforce.com/

July 28, 2021 06:05 AM Eastern Daylight Time

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