News Direct has entered into an exclusive reciprocal distribution agreement with Pop Culture Newswire, a niche service that targets traditional entertainment media, digital influencers, and the agenda-setting 'geek' press covering everything from toys and gaming to concerts and collectibles.
News Direct clients will be able to leverage the specialized distribution channels of Pop Culture Newswire to connect with media and bloggers in the following categories: Collectible/Toys, Comics/Graphic Novels, Editorial Features, Fashion, Festivals/Conventions, Gaming, General Entertainment, Multicultural News, Movies/TV/Stream, Music/Concerts, and Sports/Recreation.
Conversely, Pop Culture clients seeking to amplify their message to a broader audience will be able to leverage the global reach offered by News Direct to promote products and events, as well as launch branding initiatives.
"We are thrilled to partner with Pop Culture Newswire and offer our clients the added benefit of this targeted reach," noted Gregg Castano, founder, and CEO of News Direct. "The entertainment media and influencers are among the most elusive, so this new partnership offers our clients a real advantage to break through and get their relevant news and multimedia content noticed."
About News Direct
News Direct provides news and content distribution for PR, IR, Corporate Communications and Marketing professionals. Our automated platform delivers a completely-reimagined, intuitive workflow, industry-leading security, transparent, flat-rate pricing and actionable analytics. Further, News Direct has deployed an array of innovation including advanced automation, isolation cloud technology and custom software for the most dynamic, efficient and flexible platform available today. To learn more visit newsdirect.com or follow us on LinkedIn, Twitter, Facebook, Instagram or YouTube.
About Pop Culture Newswire
Co-headquartered in Ft. Lauderdale and Los Angeles, Pop Culture Newswire is the affordable, multimedia press release wire service tailored for brands, event producers, celebrities, media, and marketing agencies who want to reach the entertainment and pop culture Geek press. Pop Culture Newswire releases routinely feature 120+ online and content aggregator placements on platforms like Google News, AOL, Yahoo! Finance, and more. The service also features complimentary reports for its online placements as well as flat-rate press release wire services that range from city to state to national distributions.