Today, News Direct announced that it has tapped industry executive Dick Bromley to lead News Direct’s expansion into international markets. This move marks the latest in a series of strategic personnel hires and purposeful company growth, domestically and internationally.
Bromley will serve as Senior Vice President of International Sales – tasked with overseeing News Direct’s international operations, expanding the company’s global network of strategic partners, and building out a team of stellar talent across Europe and Asia. With more than 20 years’ experience in the newswire and communications business, Bromley has held various senior positions around the globe at both Business Wire and Issuer Direct.
“I’m thrilled to welcome Dick to the News Direct team. He brings more than two decades of dynamic sales and leadership experience across the U.S., Europe, and Asia,” said Gregg Castano, CEO and Founder, News Direct. “Dick’s proven track record of overseeing scalable growth, across diverse markets, and understanding the unique needs of PR and IR professionals, make him a perfect fit to launch our disruptive platform in the UK and throughout Europe.”
Bromley understands that the European market is not a monolithic entity, but one that requires a nuanced understanding of the business, technology, cultural, political, and linguistic dynamics that characterize each country. Part of his remit will be to build out a sophisticated network of sales professionals that understand the unique pain points of IR and PR professionals operating in these markets.
“I’m delighted to have such a unique opportunity to showcase News Direct to the international PR and IR community. To be able to build something from scratch and take on an industry that has become so complacent in today’s modern era, is a challenge I am relishing,” said Bromley. “I’m looking forward to building my team across Europe and Asia and showcasing the extraordinary technology and customized distribution that truly sets us apart from the competition.”