News Direct Partners With Latinx Newswire To Reach The Influential Hispanic Market | News Direct

News Direct Partners With Latinx Newswire To Reach The Influential Hispanic Market

News release by News Direct

facebook icon linkedin icon twitter icon pinterest icon email icon NORWALK, CT. | March 15, 2021 07:57 AM Eastern Daylight Time

With today's heightened focus on multicultural marketing, News Direct has entered into a reciprocal distribution agreement with Latinx Newswire, whose social media channels enable clients to connect to over 10,000 Hispanic media, bloggers and influencers.

Founded by the team that pioneered Hispanic news distribution more than two decades ago, the next-level value proposition of Latinx combines flat-rate pricing, comprehensive targeting of U.S. Hispanic and Puerto Rico media and influencers, an SEO-enhanced multimedia platform, and the expertise of a management team that has collectively swept every top PR award.

Latinx Newswire features a multichannel platform that segments news into 18 categories to facilitate journalist access, coupled with guaranteed postings to dozens of influential Hispanic sites.

The reciprocal relationship enables Latinx clients seeking to convey their message beyond the Hispanic community to leverage the expansive global network of News Direct, which includes comprehensive U.S. coverage and access to Latin America markets.

The founders of Latinx Newswire literally invented the category with the launch of Hispanic PR Wire in 2000, which was subsequently sold to a UK-based media conglomerate. Latinx Newswire represents the evolution of their distribution model, updated to reflect the advanced digital and social enhancements that have been introduced in the intervening years.

"With today's emphasis on diversity and equity, we are proud to be partnering with Latinx Newswire to reach the Hispanic community," noted Gregg Castano, Founder/CEO of News Direct. "Latinos are influencing every segment of society and should be an integral part of all communications campaigns. No one has a better understanding of how to reach the Hispanic community than Latinx Newswire."

About News Direct
News Direct provides news and content distribution for PR, IR, Corporate Communications and Marketing professionals. Our automated platform delivers a completely-reimagined, intuitive workflow, industry-leading security, transparent, flat-rate pricing and actionable analytics. Further, News Direct has deployed an array of innovation including advanced automation, isolation cloud technology and custom software for the most dynamic, efficient and flexible platform available today. To learn more visit or follow us on LinkedIn, Twitter, Facebook, Instagram or YouTube.

About Latinx Newswire
Headquartered in Ft. Lauderdale, Latinx Newswire is the affordable, multimedia press release wire service tailored for brands, event producers, celebrities, media, and marketing agencies who want to reach the U.S. Hispanic and Puerto Rico media and digital influencer communities.

Latinx Newswire releases routinely feature 135+ online and content aggregator placements on platforms like Google News, Diario Las Americas, AOL, Yahoo! Finance, and more. The service also features complimentary reports for its online placements as well as flat rate press release wire services that range from city to state to national distributions.

Led by award-winning 40-year veterans of the social media and press release wire industries, our newswire features a wide range of budget-friendly multimedia capabilities that are priced at a fraction of what traditional wire services cost and deliver value every time.

Contact Details

Martha Pearlstone

+1 203-295-7566

Company Website