With today's heightened focus on multicultural marketing, News Direct has entered into a reciprocal distribution agreement with Latinx Newswire, whose social media channels enable clients to connect to over 10,000 Hispanic media, bloggers and influencers.
Founded by the team that pioneered Hispanic news distribution more than two decades ago, the next-level value proposition of Latinx combines flat-rate pricing, comprehensive targeting of U.S. Hispanic and Puerto Rico media and influencers, an SEO-enhanced multimedia platform, and the expertise of a management team that has collectively swept every top PR award.
Latinx Newswire features a multichannel platform that segments news into 18 categories to facilitate journalist access, coupled with guaranteed postings to dozens of influential Hispanic sites.
The reciprocal relationship enables Latinx clients seeking to convey their message beyond the Hispanic community to leverage the expansive global network of News Direct, which includes comprehensive U.S. coverage and access to Latin America markets.
The founders of Latinx Newswire literally invented the category with the launch of Hispanic PR Wire in 2000, which was subsequently sold to a UK-based media conglomerate. Latinx Newswire represents the evolution of their distribution model, updated to reflect the advanced digital and social enhancements that have been introduced in the intervening years.
"With today's emphasis on diversity and equity, we are proud to be partnering with Latinx Newswire to reach the Hispanic community," noted Gregg Castano, Founder/CEO of News Direct. "Latinos are influencing every segment of society and should be an integral part of all communications campaigns. No one has a better understanding of how to reach the Hispanic community than Latinx Newswire."