News Direct Strikes Deal With Prestigious PA Media To Reach Media Throughout The UK And Ireland | News Direct

News Direct Strikes Deal With Prestigious PA Media To Reach Media Throughout The UK And Ireland

News release by News Direct

facebook icon linkedin icon twitter icon pinterest icon email icon Norwalk, CT & London | March 30, 2021 09:07 AM Eastern Daylight Time

News Direct clients targeting the United Kingdom and Ireland will be able to leverage the extensive reach of PA Media, the prominent national news agency that is the leading provider of multimedia content to national newspapers, regional publishers, and major broadcasters.

PA Media's geographic footprint includes England, Wales, Scotland, Northern Ireland and the Republic of Ireland. The 153-year-old agency was honored in 2020 by the European Alliance of News Agencies for its innovative PA Explore platform, which serves as a gateway to News Direct content.

A key attribute of PA Explore is the ability for journalists and other subscribers to remotely access content from PA Media and its partners, such as News Direct, via any device. Some 5,000 journalists have been onboarded since the pandemic began and are using PA Explore in their daily news gathering activities.

The distribution agreement enables News Direct clients to reach influential national titles including The Times & The Sunday Times, The Guardian, The Observer and The Independent, as well as major broadcasters including the BBC, ITV and Sky TV, in addition to government and corporate subscribers.

“PA Media is universally recognized as the gold standard for reaching the UK media," observed Gregg Castano, Founder/CEO of News Direct. "We are building a network of marquee distribution partners that promise to deliver unrivaled ROI to our clients."

News Direct's disruptive approach to international news distributions includes a flat-rate pricing model, inclusive of human prepared translations. Additionally, industry-centric news distribution will include dynamically updated lists that are refreshed with each use, raising the potential of earned media placements.

About News Direct
News Direct provides news and content distribution for PR, IR, Corporate Communications and Marketing professionals. Our automated platform delivers a completely reimagined, intuitive workflow, industry-leading security, transparent, flat-rate pricing and actionable analytics. Further, News Direct has deployed an array of innovation including advanced automation, isolation cloud technology and custom software for the most dynamic, efficient and flexible platform available today. To learn more visit or follow us on LinkedIn, Twitter, Facebook, Instagram or YouTube.

About PA Media PA Media (PA) is the national news agency for the UK and Ireland, and a leading provider of multimedia content and services for media and non-media customers. As the home of the UK’s national newswire, PA supplies news to national, regional and international newspapers, magazines, broadcasters, websites and digital applications.
Established in 1868 as the Press Association, PA has evolved to serve a broad range of sectors beyond media with tailored, multimedia content solutions. PA’s products and services span everything from sports data, hosted live blogs, and social media content to journalism and media training, page production services and TV listings.

Contact Details

Martha Pearlstone

+1 203-295-7566

Company Website