4GLOBAL PLC (AIM:4GBL) CEO Eloy Mazon speaks to Thomas Warner from Proactive London after the UK-based data, services and software company announced contract wins in Mexico and the Middle East.
In Mexico, 4Global secured a contract with Guadalajara, one of the host cities for the upcoming World Cup in North America in 2026. 4GLOBAL will provide access to their data and platform, with a focus on social value. This partnership aims to drive transformation in the city, particularly in the areas of physical activity and sports participation.
4Global's social value calculator, developed in collaboration with Sheffield Hallam University, is designed to aid with identifying value-driving factors and guiding investment decisions. It also enables the monitoring and evaluation of the impact of these investments, ensuring a long-term commitment to the community.
The complexity of calculating social value is not underestimated, but 4Global has spent years gathering data and refining their technology to provide valuable insights. Currently tracking 40 million individuals and 4 billion data points, their model is utilized by governments worldwide for targeted investments and decision-making. In the Middle East, 4Global continues to leverage partnerships, such as the one with Al Jassra, to deliver substantial value to clients in the region.
Proactive UK Ltd
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