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MyZooVerse Launches Virtual Zoo NFT Project ActiveChimps

MyZooVerse

Creation of parallel zoo in the metaverse. Real world feels and experience of being with animals with no limits. Five percent proceeds towards freeing animals from real world zoo enclosure. With a mission to free animals in enclosure, MyZooVerse launching their Non-Fungible Token (NFT) project named ActiveChimps getting minted in the last week of July www.myzooverse.com. It is being introduced as a first ever metaverse zoo. This one-of-a-kind development allows users to experience and be with the animals and they will be launching with upcoming consecutive NFTs. The project creates a parallel zoo in the metaverse which provides a fun way of learning about the animal kingdom, especially for the kids, millennials and families. One can even walk or fly with their favorite animals. ActiveChimps is the first animal of the project. Other animals would be added at later stages of the project for users to have an interactive experience as well. Elaborating on the project, MyZooVerse stated that twenty percent of the proceeds from the virtual experience will go towards freeing the animals from real world zoo and would be rehabilitated in their natural environment. This would be done through organizations dealing in animal welfare. Over the course of time, more than 6000 design chimps entries were received. They will now be launched into the metaverse giving the owners access to the MyZooVerse. The project is also a great opportunity in metaverse investment where one can earn zoocash and participate in daily giveaways on the social media channels. While there is always an element of fear interacting with any animal in real world, through the ActiveChimps project one can get up-close with animals and learn more about them. In addition, the metaverse experience will make the young and adults feel relaxed and boost their learning in less obvious areas like social and emotional development. For More Details: www.myzooverse.com https://discord.gg/x2VYSdZBFf Contact Details Agency Meta Alex R connect@agencymeta.io Company Website https://www.myzooverse.com/

July 23, 2022 09:32 AM Eastern Daylight Time

SheaMoisture Welcomes Back Its Popular Four Day Pop-Up Experience Celebrating Beauty & The Influence of Canada’s Black & Afro Caribbean Community in Lead-Up to Toronto Caribbean Carnival

SheaMoisture Canada

After a two-year hiatus due to the global pandemic, award-winning personal care brand, SheaMoisture gears up to re-introduce the second edition of its successful pop-up activation the SheaMoisture ‘Be Your Beautiful’ Pop-up; celebrating the beauty, culture, talent, and influence of Canada’s well accomplished and inspiring Black Community. The SheaMoisture ‘Be Your Beautiful’ Pop-up will run from Friday, July 29th to Monday, August 1st, 2022, leading up to North America’s largest Caribbean cultural festival, Toronto Caribbean Carnival with 100% free entry and experiences for the entire family. SheaMoisture’s ‘Be Your Beautiful’ Pop-up will take over Stackt Market in Downtown Toronto where it will become a prime destination for the celebration of Canada’s diverse and talented Black and Afro-Caribbean community. The four-day experience will feature community talent including musicians, artists, community leaders and philanthropists, media personalities, speakers and influencers and local community vendors and entrepreneurs. Complimentary hairstyling services will also be available throughout the four days using SheaMoisture’s renowned and iconic haircare formulas and innovations. Hairstyling services will be provided by black owned and operated salon and barber businesses, namely: Jou Jou Hair Studio, The Curl Lounge, Crown & Glory Natural Hair Studio, Hair By Glenna, Fademaster Barbershop and Big House Barber Studios. Gracing the SheaMoisture ‘Be Your Beautiful’ Pop-up will also be the official winners of the 2022 SheaMoisture Dream Fund: Carnival Spice, Alize Publishing, Halifax Charcuterie, Mane Experience and Koily Kurls. The Dream Fund is the second edition of SheaMoisture’s grant program which offered financial support to the Canadian Black community which has been disproportionately affected globally. The Dream Fund aimed to provide financial grants to black-owned businesses who demonstrated how their services and offerings support their community; how they have positively adapted their business models in recent times and how the funds will support their staff and elevate their future business goals. “SheaMoisture was built on the core belief that commerce is the route to social and economic empowerment. Every purchase of SheaMoisture helps us invest in programs that support the black community everywhere in the world. Here in Canada, we have focused our efforts on supporting black-owned businesses, ensuring they have the tools and resources they need to succeed in these challenging times. We are delighted to have the opportunity to share our Dream Fund winners’ inspiring stories and celebrate the talent, resilience, and success of Canada’s Black community” says Unilever Marketing Manager, Dennis Chua. The SheaMoisture ‘Be Your Beautiful’ Pop-up will feature musical performances by 6-time Juno award nominated Reggae singer Ammoye Evans, DJ sets by Luxelife Sound Co-Owner DJ Lissa Monet, ﷟ DJ Killa Kels, and Luxelife Sound talent DJ Fly Lady Di, a motivational talk by Jam Gamble, art showcases by local black artists, on-site exclusive talent interviews with Toronto based Not With The Hype: The Podcast, a reggae fitness class by Club EnHERgy and an exclusive Shea Shop where consumers can buy their favourite SheaMoisture items in a flash sale and have access to exclusive products and launches not yet released in Canada. For more information on the SheaMoisture ‘Be Your Beautiful’ Pop-up and programming details, please visit: https://www.eventbrite.com/e/sheamoisture-presents-be-your-beautiful-tickets-372110501527 About SheaMoisture: SheaMoisture, committed to serving those who have been underserved in beauty, is the enduring and beautiful legacy of Sofi Tucker. Widowed with five children at 19, Grandma Sofi supported her family by selling handcrafted shea butter soaps and other creations in the village market in Sierra Leone. Sofi became known as a healer who shared the power of shea and African black soap with families throughout the countryside. She handed down her recipes to grandson Richelieu Dennis, who founded SheaMoisture and incorporated her wisdom into the brand's hair and skin care innovations. SheaMoisture products continue to be made in culturally authentic ways to preserve their efficacy, benefits and rich history. Collections are formulated with natural ingredients, and shea butter is ethically-sourced from 15 women's co-ops in Northern Ghana as part of parent company Sundial Brands' purpose-driven Community Commerce business model. Sundial and SheaMoisture were built on the core belief that only commerce can bring true economic independence to communities and empower women to break the cycles of poverty. The company directly reinvests in the communities it serves by creating economic opportunities for women and other minority entrepreneurs in its ecosystem. Contact Details For further information, event details and interview/media requests, please contact: Daniel Pillai, Vice President, Langton PR Inc. daniel@langtonpr.com

July 21, 2022 03:08 PM Eastern Daylight Time

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Dorsett Hospitality International Presents “The Way We Dance” AR Digital Art Performance to Affordable Art Fair

Dorsett Hospitality International

HONG KONG SAR - Media OutReach - 21 July 2022 - Dorsett Hospitality International is delighted to be bringing The Way We Dance, an Augmented Reality (AR) digital art performance piece, to Affordable Art Fair. Returning as the Exclusive Hotel Partner for Affordable Art Fair Hong Kong, Melbourne, London Battersea Autumn and Singapore for 2022, Dorsett Hospitality International has always believed in the power of art and technology to bring people together. The Way We Dance at Affordable Art Fair The Way We Dance AR Performance at Dorsett Booth With a footprint of 54 hotels in 25 cities, Dorsett Hospitality International has supported the fight against Covid-19 from the very beginning looking after over half a million quarantine guests, medical workers and refugees from Afghanistan and Ukraine. As a hotel group, we’ve been inspired by how our guests, colleagues, frontliners and people from all walks of life have danced through the rain, through all challenges together, and come out stronger on the other side. Behind the scenes: Yuh Egami with HKAPA dancers doing motion capture This is what led us to partner with digital art and creative studio The Collective to create The Way We Dance – choreographed by Yuh Egami (with kind permission from the Hong Kong Ballet) and performed by students Jennie Chou and Lee Kok Liang from the Hong Kong Academy of Performing Arts. Combining visual art, virtual space and technology, the dances “Awake” and Progress” have been brought to life via motion capture with each virtual dancer designed through the lens of artists from all over the world; each representing their own unique experiences of the pandemic. Instagram-activated artwork: House of Joy and House of Dreams When one door closes, another door opens. Dorsett Hospitality International ’ s booth, will also showcase House of Joy by Katrina Chuang and House of Dreams by Sunny Sun – two physical artworks on canvas which come to life through an AR Instagram Filter. Prints of these two art pieces will also be available for visitors to take home to colour and draw their own dreams before activating their own art piece using the Instagram filter! For more information and imagery, visit: https://www.dorsett.com/en/media/aaf2022-the-way-we-dance.html Contact Details Dorsett Hospitality International Yi Li Dawson yili.dawson@dorsett.com

July 21, 2022 05:54 AM Eastern Daylight Time

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New A&M Fast Fashion Report Finds Retailers Up Against a “Gotta Have It Now” Culture

Alvarez & Marsal Consumer and Retail Group

· 50% of respondents want to buy a fashion trend within the same week they discover it · 40% aged 18-44 will compromise brand loyalty for immediacy · 70% are buying most often for themselves and 50% said personal brand drives their purchases Global professional services firm Alvarez & Marsal’s Consumer Retail Retail Group (A&M CRG) today released its Fast Fashion report, The New Evolution of Fast Fashion, which looks at the growing role and influence of fast fashion across all of apparel retail. Based on a survey of ~500 U.S. consumers that was conducted in June 2022, the report focuses on changes in fashion shopping, analyzing changing consumer demands, speed to market and brand loyalty; and provides guidance for fashion brands navigating the current environment. The study finds that fast fashion is poised to retain much of the ground it has gained during the pandemic. “As trend-conscious fashion shoppers became accustomed to shopping online for a plethora of instantaneously available new designs during the pandemic, even some high-end fashion brands and retailers are finding they need to adopt a fast fashion mindset to be successful,” said study co-author Michael Prendergast, Managing Director at Alvarez & Marsal’s Consumer Retail Group. “Retailers who are able to read social media sites for viral data indicators, deliver those or similar designs, and then adjust based on which ones do well or don’t on their own websites are on the right track.” The study also found that: · 49% of survey respondents buy their fashion trends online, while 35% shop for them in a mall · 32% get their fashion inspiration on social media, while 39% get it from retailer website · 30% of respondents purchase fast fashion at least once a week, while 65% purchase multiple items · Almost half of respondents said they’d check another retailer if a trend is not available; only 30% will check back with the same retailer for the same trend again “This craze reflects a massive opportunity across apparel retail—brands need to get the equation right and provide trends quickly and accurately, or risk losing out,” said Joanna Rangarajan, Senior Director at Alvarez & Marsal’s Consumer Retail Group and report co-author. “Companies can take steps to shrink their calendar, adopt a flexible and rapid design-to-delivery model, and make bold, data-informed decisions to keep pace with today’s insatiable customers.” The report provides insights into key fast fashion focus areas for retailers and brands to compete and survive in this new retail world. As detailed in the analysis, consumers keep raising the bar on their expectations of instant and constantly changing gratification, and retailers have no option but to try and meet them. Study Methodology A&M CRG’s Fast Fashion survey was conducted in the first week of June 2022, polling around 500 U.S. consumers ages 18-65 across all regions in the United States through an online panel survey. Income, age, and gender demographics were based on U.S. Census distribution. The Alvarez and Marsal Consumer and Retail Group (CRG) is a management consulting firm that tackles the most complex challenges and advances its clients, people, and communities toward their maximum potential. CRG combines the best of A&M’s broader firm's bias toward action and practicality with deep consumer and retail industry experience. CRG partners with businesses across a wide range of categories including Food & Beverage, Beauty & Personal Care, Grocery, Mass Merchandise, and Apparel & Footwear to drive significant performance improvement. Contact Details David Schneidman dschneidman@alvarezandmarsal.com Company Website https://www.alvarezandmarsal.com/industries/retail/retail

July 20, 2022 10:45 AM Eastern Daylight Time

Society Pass (SoPa) Welcomes Mangan.ph, Philippines Leading Restaurant Delivery Service, to its Ever Expanding Next Generation Digital Ecosystem

Society Pass Incorporated

SoPa acquires Mangan.ph (“Mangan”), the leading local restaurant delivery service in Philippines Mangan.ph represents SoPa’s second acquisition in Philippines and its third overall F&B acquisition as SoPa continues to expand its digital ecosystem throughout Southeast Asia (“SEA”) SoPa creates a one stop food delivery solution in Philippines with both its grocery delivery service, Pushkart, and restaurant delivery service, Mangan Since its launch in December 2017, Mangan has onboarded over 500,000 registered consumers, over 80,000 social media followers, and over 1,200 registered restaurants as well as generating over 100,000 mobile app downloads onto its platform. Leveraging its +200 rider/driver network, Mangan completes over 800 food deliveries per day With this acquisition, SoPa has now amassed over 2.1 million registered consumers and over 6,700 registered merchants/brands onto its ecosystem Singapore, 20 July 2022 – Society Pass Incorporated (“SoPa” or “Society Pass”) (NASDAQ: SOPA), Southeast Asia’s leading data-driven loyalty platform, today announces the acquisition of Mangan.ph (“Mangan”), the leading local restaurant delivery service in Philippines. Founded in 2017, Mangan delivers restaurant food from over 1,200 partner restaurants through its over 200 rider network to its over 500,000 registered users. Thus far, Mangan has generated more than 100,000 mobile app downloads and accumulated over 80,000 social media followers. Operating in Pampanga, the culinary capital of Philippines, Mangan’s geographic reach extends to 16 other cities including Angeles City, San Fernando, Clark, Dau, Mabalacat, Guagua, Lubao, Tarlac, Bataan, Magalang, Pasig, Cabanatuan, Baguio, Lipa Batangas, Antipolo City, Dagupan City. The newly acquired business will be integrated into SoPa’s F&B vertical, Push Delivery Pte Ltd, along with Pushkart and #HOTTAB. Despite the recent re-opening of the economy and the easing of multiple restrictions, online home food ordering remains the new normal in Philippines, similar to trends in other parts of the world. The convenience of ordering-in coupled with the work-from-home set-up and continued preference to avoid crowds encourage patrons to order as often as they did during the past two years. Society Pass Philippines Country Manager, Arbie Pagdangan explains, “We enthusiastically welcome Mangan into SoPa’s growing loyalty and data ecosystem. We combine the robust technology and operational efficiency of Mangan with our own brand building expertise. Combined with Pushkart, which delivers grocery food to consumers in Metro Manila, and Mangan’s operating focus in the provinces, SoPa is creating a food delivery behemoth to serve the 115 million people of Philippines. SoPa aims to double the number of registered users to over 800,000 and drive app downloads to over 200,000 by the end of 2023. We look forward to building out our next generation loyalty platform as well as opportunistically acquire market leading companies in F&B, lifestyle, digital advertising and travel verticals in Philippines for the rest of 2022.” Ralph Rile, Co-Founder and Chief Executive Officer of Mangan asserts, “When we started Mangan five years ago, our vision was to deliver delicious dishes from Pampanga's wide array of cafes and restaurants right to our customer’s doorsteps in a hassle-free way. We have witnessed tremendous success in our initial goals, and now, aim to expand Mangan beyond Luzon Island to other regions in Philippines. This is why joining forces with SoPa is our logical next step, and we are excited about the combined capabilities we will now bring to Mangan’s partners and customers.” Louie Alcantara Co-Founder and Chief Technology Officer of Mangan expounds, “In a short span of time, with our easy-to-use technology interface, Mangan has established a reputation of being the top online local food delivery service, achieving over US$2 million in gross merchandise value yearly. Leveraging SoPa’s marketing platform and capital, we aim to increase GMV multiple fold by the end of 2022.” About Society Pass As a loyalty and data marketing ecosystem in Singapore, Vietnam, Philippines, and Thailand and with offices located in Singapore, Hanoi, Ho Chi Minh City, Manila, Angeles and Bangkok, SoPa is an acquisition-focused e-commerce holding company operating 7 interconnected verticals (loyalty, merchant software, lifestyle, F&B, telecoms, digital media, and travel), which seamlessly connects millions of consumers and thousands of merchants across multiple product and service categories throughout SEA. SoPa’s business model focuses on analysing user data through its Society Pass loyalty platform and circulation of its universal loyalty points or Society Points. The Society Pass loyalty platform drives customer acquisition and retention for merchants. Since its inception, SoPa has amassed over 2.1 million registered consumers and over 6,700 registered merchants/brands on its platform. It has invested 2+ years building proprietary IT architecture with cutting edge components to effectively scale and support its consumers, merchants, and acquisitions. Society Pass leverages technology to tailor a more personalised experience for customers in the purchase journey and to transform the entire retail value chain in Southeast Asia. SoPa operates #HOTTAB Biz and #HOTTAB POS – a Vietnam-based POS, CRM and analytics technology solutions provider for small and medium-sized enterprises, Leflair.com, Vietnam’s leading lifestyle e-commerce platform, Pushkart.ph, a popular grocery delivery company in Philippines, Handycart.vn, a leading online restaurant delivery service based in Vietnam, Gorilla Networks, a Singapore-based, web3-enabled mobile blockchain network operator, and Thoughtful Media Group, a Bangkok-based, a social commerce-focused, premium digital video multi-platform network. For more information, please check out: http://thesocietypass.com/. Media Contacts: PRecious Communications sopa@preciouscomms.com As a loyalty and data marketing ecosystem, Society Pass operates multiple e-commerce platforms across its key markets in SEA. Its business model focuses on analysing user data through the expected launch of its Society Pass loyalty platform and circulation of its universal loyalty points, which seamlessly connects consumers and merchants across multiple product and service categories to foster organic loyalty. Since its inception, SoPa has amassed over 1.6 million registered consumers and over 5,500 registered merchants/brands on its platform. It has invested 2+ years building proprietary IT architecture with cutting edge components to effectively scale and support its consumers, merchants, and acquisitions.Society Pass provides merchants with #HOTTAB Biz and #HOTTAB POS – a specialized POS technology solution, a comprehensive system for payment, loyal customer management, user profile analytics, and convenient financial support packages for small and medium-sized enterprises.In addition, SoPa operates Leflair.com, Vietnam’s leading lifestyle e-commerce platform, Pushkart.ph, a popular grocery delivery company in Philippines, Handycart.vn, a leading online restaurant delivery service based in Hanoi, Vietnam, and Gorilla Networks, a Singapore-based, blockchain/web3-enabled mobile virtual network operator.For more information, please check out: http://thesocietypass.com/. Contact Details PRecious Communications PRecious Communications sopa@preciouscomms.com Company Website https://thesocietypass.com

July 20, 2022 08:00 AM Eastern Daylight Time

NBA Superstar James Harden Launches J-HARDEN Wine Through Equity Partnership with Accolade Wines

Accolade Wines

NBA superstar James Harden announced that he has teamed up with Accolade Wines to release his first signature wine collection, J-HARDEN. The equity partnership is centered around a mission to make quality wine more accessible to all consumers. Available in a California Cabernet Sauvignon and a California Red Blend, customers can register for first release access to J-HARDEN at www.j-hardenwines.com. It is scheduled to be available to purchase online and through leading retailers across the United States beginning Sept. 1, 2022. Distributors include Vivino, Go Puff, Bevmo, and HEB. The recommended retail price is $16.99. “My entrance into the wine game is much bigger than just having my own label,” said Harden. “I have always seen the wine industry as a closed-door environment. Through my partnership with Accolade and the release of J-HARDEN, my goal is to make a high-quality product that can be enjoyed by the masses at a reasonable price. If you’re new to wine or an experienced enthusiast, I believe you’ll love this wine as much as I do.” Harden’s involvement in the J-HARDEN label goes far beyond an equity stake. Combining his love for fashion, art, style, and wine, Harden worked closely with the Accolade team to offer his input on the taste, look, and feel that match his personality. Harden added that his wine will be “smooth, full-bodied, and jammy.” “We share James’ passion for making the wine industry more accessible to the masses,” said Enrique Morgan, Accolade’s Managing Director of the Americas. “James brings so much positive energy and a high level of enthusiasm to this partnership that will be felt by anyone who picks up a bottle of J-HARDEN starting in September. We’re thrilled to be part of the same team.” Harden and his team will also have a role in the wine’s creative direction, design, and style. J-HARDEN’s label will include the likeness of Harden’s iconic beard with bright colors and a floral design inside a silhouette of Harden’s face. As a 10-time NBA All-Star and third-leading three-point scorer in NBA history, Harden plans to share his personal wine journey with fans on his social media accounts and introduce J-HARDEN to retailers and shoppers worldwide. The J-HARDEN label is a collaboration with Jam Shed, a popular global brand within the Accolade Wine portfolio. Jam Shed is the second fastest growing wine brand in the U.K., according to Neilsen Scantrack. About Accolade Wines Headquartered in Australia, Accolade Wines draws on a proud heritage, with Houghton established in 1836 and the first grapes crushed at Hardys winery in 1857, to become a world-leading provider of luxury, premium, mainstream, and commercial wines. With three of the top 10 wine brands in the UK and two of the top 10 in Australia, Accolade’s rich and diverse portfolio is made up of distinguished wine brands including Hardys, St Hallett, Petaluma, Houghton, Grant Burge and Banrock Station and modern wine brands such as House of Arras, Echo Falls, Madam Sass and Jam Shed shaking up the global landscape. Accolade is a fully integrated business, managing the entire supply chain from grape to glass. With more than 1400 employees in over 40 countries around the world, Accolade delivers approximately 276 million litres of wine to 130 countries every year. Contact Details Eric Nemeth nemeth@ericpr.com

July 19, 2022 01:03 PM Eastern Daylight Time

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Telland Releases First of Its Kind Farmland NFTs on Telos Blockchain

Telos Foundation

The mint is currently underway on Telos EVM providing users with a unique opportunity to own collectable artistic NFTs representing access to yields from 100 square meters of physical land within the Proyecto Ecológico Nuestro Paraíso in the Northwestern region of Piura, Peru, South America. However, the use-case of Telland NFTs goes far beyond simple ownership. These land plots will contribute to the growth of local farmers' sustainable organic produce and a more robust economy in the region. Perpetual Rewards for Holders Users that mint one or more Telland NFTs will receive annual rewards in perpetuity, financially backed by the revenue generated from the South American farmland. Currently there are only 100 NFT parcels of land priced at $150 USD in TLOS tokens each available to mint. The rewards payment breakdown is as follows: Year 1 of ownership - Holder receives minimum guarantee of $30 (20% APR on NFT mint price) Year 2 of ownership - Holder receives a minimum guarantee of $50 (33% APR on NFT mint price) Year 3 of ownership - Holder receives a minimum guarantee of $75 (50% APR on NFT mint price). This minimum continues perpetually from year 3 onwards. The collection debuts at an ideal moment as accumulating land ownership is more challenging for millennials today than at any other time in our history. Furthermore, Telland NFTs offers holders a chance to generate passive revenue from a real-world asset that benefits the environment while omitting painstaking bureaucratic processes and paperwork. Telland is also a participant in the Telos Mission NFT contest, which offers NFT creators a chance to win substantial prize money and acclaim in the NFT community. The contest has over 60 submissions to date and Telland's participation provides yet another opportunity for value increase in the event Telland is announced a winner. Public voting begins on July 23, 2002, on the TaiKai Network. "We chose Telos primarily for two factors: the community and the technology. The vision of the founders of Telos was to create a community around the ideas of service to society and care for the environment. Telland wants to do just that by converting arid lands into farmlands that produce fruits with a high nutritional content that help the well-being of humanity. In terms of technology, the ease of creating and deploying smart contracts in the Telos EVM, the incredible speed and low cost of transactions was such that the decision to build on their network was simple." -Paul Gonzales, Telland Co-founder "Telland is an amazing example of real-world application of NFTs and a glimpse at the future of tokenised land and real estate. At $150 an NFT, these prove to be a very interesting way to gain exposure to the value of real estate. The idea of being able to buy and trade land rights with such ease is magical to anyone who has had the pleasure of making a traditional real estate purchase where the process is incredibly slow (taking 2-4 weeks) and requiring middle men and costly fees" -Justin Giudici, Telos Foundation CEO About Telos Live since 2018, Telos Blockchain (ticker: TLOS) is an ESG compliant Layer 1 smart contract platform that offers full-service compatibility with Solidity, Vyper and Native C++ smart contracts. The Telos EVM is the most powerful and scalable Ethereum Smart Contract platform built to power Web 3.0. Telos features a robust, third-generation, ESG compliant evolutionary blockchain governance system, including smart contracts, advanced voting features, and flexible and user-friendly fee models. In addition, Telos supports the blockchain ecosystem by serving as an incubator and accelerator for decentralized applications through development grants. Come build with us. About The Foundation The Telos Foundation is a Decentralized Autonomous Organization established as a promotional and funding body to advance the Telos Blockchain Network and provide support to network applications. Contact Details The Team hello@telosfoundation.io Company Website https://www.telos.net/

July 19, 2022 10:06 AM Eastern Daylight Time

SOUTH CAROLINA MOM WITH 250 PAIRS OF KICKS FEATURED IN LATEST DROP OF SMALL-TOWN SNEAKERHEAD

Hibbett, Inc.

BIRMINGHAM, AL – July 19, 2022, Hibbett, Inc., an athletic-inspired fashion retailer with more than 1,100 Hibbett and City Gear specialty stores nationwide, today announced the launch of the latest Small-Town Sneakerhead (STSH) episode. Single mother, small business owner and sneaker enthusiast, Rochelle Sullivan, takes viewers in and around her hometown of Lyman, a small mill town outside of Greenville, South Carolina and reveals her favorite spots and impressive sneaker collection. “Sneakerheads can’t be categorized as one type of person, they are unique and inspiring individuals connected by their affinity for sneaker culture,” said Sarah Sharp-Wangaard, VP Marketing, Hibbett. "With every episode this project adds new twists to the world of collecting, varied demographics, geography and multi-generational stories, sure to inspire like-minded people who are passionate about sneakers. We are grateful to the characters who are willing to talk to us and share their personal journey.” “I started collecting when I was about 12 because my brother was a high school athlete and I was drawn to all the cool sneakers the players wore at his games,” said Rochelle Sullivan. “I was then determined to save my allowance to purchase cool sneakers. I have passed the passion along to my 10-year-old son, Weston, who has been wearing all types of sneakers since day one. I love to include him in my hunt for new releases, take him back-to-school sneaker shopping locally and to sneaker conventions.” In the new episode of Small-Town Sneakerhead, Sullivan and her son lead cameras around to visit some of her favorite eateries and spots in and around Lyman. The crew stops by Red Hill Hot Dogs, Tyger River Ballpark, Greenville Falls Park and Hibbett Greenville. Sullivan says growing up in a small town like Lyman was great but its quickly growing and as it is becoming more diverse, she is looking forward to new types of experiences. Some of Sullivan’s favorite pairs in her collection include; Kobe 6 “Grinch,” Kobe 6 “Mambacita,” Sean Wotherspoon 1/97 Air Max and the Concepts, Patta and Atmos Air Max packs. “You don’t have to have a lot of pairs to be a Sneakerhead, you just have to love sneakers,” said Rochelle Sullivan. “I style my looks with sneakers first and then the outfit – if the sneakers are the statement piece then I keep the outfit neutral and vice versa.” “As Nike celebrates 50 years of excellence, it is great seeing stories of the love of sneakers being handed down from generation to generation,” said Matt Halfhill, Founder and CEO, Nice Kicks. “Whether it be in big cities or in small towns, Nike is part of many people's journeys as sneakerheads.” The new STSH episode featuring Rochelle Sullivan launches today across digital channels and social platforms including; Hibbett.com, NiceKicks.com, Instagram, YouTube, Facebook and Twitter. About Small-Town Sneakerhead In 2020, Hibbett launched the Small-Town Sneakerhead project to provide sneakerheads from all walks of life the platform to share their personal sneaker narrative. Produced in partnership with Nike and Nice Kicks, the series highlights the evolving sneaker scene and enthusiasts from across the country. Hibbett has featured collectors from East Buffalo, NY, Cheyenne, WY, Hampton, VA, Cape Girardeau, MO, Murphy, TX, Hopkinsville, KY, Lafayette, LA and Lyman, South Carolina with more coming soon. About Hibbett, Inc. Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with 1105 Hibbett and City Gear specialty stores, located in 35 states nationwide. Hibbett has a rich history of convenient locations, personalized customer service and access to coveted footwear, apparel and equipment from top brands like Nike, Jordan, and adidas. Consumers can browse styles, find new releases, shop looks and make purchases online or in their nearest store by visiting www.hibbett.com. Follow us @hibbettsports and @citygear on Facebook, Instagram and Twitter. Contact Details Wendy Yellin pr@hibbett.com Company Website https://www.Hibbett.com

July 19, 2022 10:03 AM Eastern Daylight Time

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Chef Tanvi Shah, author of Millennial Kitchen, combines good food and company to raise awareness of Akshaya Patra USA

The Akshaya Patra Foundation USA

Over the course of two months, Chef Tanvi Shah and her daughter, Mira Shah, brought together communities in 5 US cities to raise awareness about healthy eating and Akshaya Patra’s midday meal program. Millennial Kitchen, a unique cookbook that provides delicious and nutritious recipes for the quintessential millennial, was published as part of their philanthropic initiative ‘Cook For Cause’, where 100% of book sales go towards Akshaya Patra’s midday meal program. The book includes a variety of recipes including vegan, Jain and gluten-free options. Tanvi Shah’s steadfast beliefs of excluding sugar and preparing clean & macro-balanced meals in the kitchen, combined with Mira Shah’s desire for satisfying, easy & delicious meals are reflected in their recipes. Gururaj ‘Desh’ Deshpande, a member of the Board of Directors, said “Akshaya Patra is so fortunate to have the support of Tanvi and her whole family. Not only did we get a copy of the book written by Tanvi and her daughter Mira but we also got to taste several dishes meticulously prepared by Tanvi.” Tanvi Shah, who hails from Mumbai, completed her Bachelors & Masters degrees in the US and worked at IBM for several years before moving back to India. In addition to her passion for food, she is now the creative head for a fabric accessory line that retails across India. Mira Shah is a student at St Andrews University in Scotland where she studies global sustainability. She is currently doing an internship at The Soho House in Mumbai, infusing sustainability in operational processes in the hospitality sector. About The Akshaya Patra Foundation USA Established in 2000, The Akshaya Patra Foundation is the world’s largest NGO school meal program, providing hot, nutritious school lunches to over 1.8 million children in over 20,000 schools through 63 kitchens in 14 states and 2 Union Territories in India. It costs only $20 to feed a child for an entire school year. In 2006, the Akshaya Patra Foundation USA was formed as a 501(c)(3) nonprofit organization. The foundation is headquartered in Los Angeles, California and supports the Akshaya Patra mission by raising funds and awareness in the United States. Contact Details Akshaya Patra Foundation USA +1 781-438-3090 contact@apusa.org Company Website https://www.akshayapatrausa.org/

July 19, 2022 09:00 AM Eastern Daylight Time

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