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Study Confirms FORME’s Approach To Fitness: A Deeper Look Into A Digital Fitness Company That Recently Reported Tripling Its Average Annualized Recurring Revenue Per Household

FORME

By David Willey, Benzinga The Washington Post has highlighted a recent Japanese study on the importance of a buddy for improving fitness results. This study seems to confirm the approach taken by digital fitness company Interactive Strength Inc. (NASDAQ: TRNR), doing business as FORME, which offers a roster of accessible and highly qualified personal trainers as a key component of its fitness solutions. The study found that those who exercised in groups at least twice a week were less at risk of cognitive impairment compared to those who exercised alone. Social exercisers reduced their risk of cognitive impairment by 34% when compared with those who didn’t exercise at all, while those who exercised alone only reduced their risk by 22%. The findings highlight the particular benefits that social exercise has for older adults, suggesting that regular social exercise can act as a preventive measure against cognitive decline. Inactivity is a risk factor for dementia, while regular exercise with socialization has demonstrated positive effects on cognitive function and in some cases can modify the structure of the brain. FORME’s 1:1 Virtual Fitness Training Service FORME built its fitness business model on the belief that 1:1 relationships are essential components of well-being and fitness. That is why it offers a premium digital fitness service that gives each of its members sessions with the best workout buddy of all – a certified personal trainer. FORME’s virtual fitness service is accessible through iOS and Android apps, as well as its smart gym mirrors. The service provides users with personalized fitness plans, progress tracking, and importantly, accountability through the provided training sessions with personal trainers. FORME’s platform connects users with highly qualified and certified trainers who specialize in various areas such as cardiovascular training, stress management, pre/postnatal training, nutrition coaching and injury prevention. Members get live 1:1 sessions with their trainers and get to build real relationships that provide them with the guidance and accountability necessary to see results. Additionally, FORME allows users to choose their trainer based on his or her coaching style. This guarantees a tailored experience that aligns with the member’s individual preferences. So whether a user prefers a technical and analytical approach, a laid-back style, or a fun atmosphere, FORME has a trainer to support them and help them meet their fitness goals. Following IPO, FORME’s Recurring Revenue Increases The company has recently released its financial report for Quarter 1, 2023. It had one-off expenses related to its initial public offering (IPO), resulting in a net loss of $16 million, or $2.09 per diluted share, for Q1, compared to a loss of $12.7 million, or $43.81 per diluted share, year-over-year (YoY). The company seems to have demonstrated control over its expenses by reducing non-Generally Accepted Accounting Principles (GAAP) expenses by 62% YOY to $3.6 million, down from $9.4 million in Q1 2022. Its Adjusted Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA), also a non-GAAP measurement, was a loss of $4.4 million, a YoY improvement of $6.3 million. FORME reported more than tripling its average annualized recurring revenue per household, and it now generates an annual average of $1,650 per household. It is establishing itself in the luxury fitness market segment, which accounts for only 32% of the total memberships but for more than 70% of the revenue. According to Trent Ward, co-founder and CEO of FORME, the increase in recurring revenue reflects “the impact of our strategy to introduce higher revenue training services to our premium smart home gyms. We believe this focus on generating significantly higher recurring revenue per customer than our peers will be the biggest driver toward our future profitability.” The company also secured a senior loan in June for up to $15 million. “When combined with the proceeds from the IPO, we believe the proceeds from the senior loan we signed this week should fund the Company well into 2024 and are a testament to the exciting business we are building,” said Ward. Other companies involved in the digital health space include Lululemon Athletica Inc. (NASDAQ: LULU), Peloton Interactive Inc. (NASDAQ: PTON) and Xponential Fitness, Inc. (NASDAQ: XPOF). To watch a video of FORME’s products in use, CLICK HERE! Learn more about Interactive Strength Inc. by visiting its website. FORME is a digital fitness platform that combines premium connected fitness hardware products with live virtual personal training and coaching to deliver an immersive experience and better outcomes for both consumers and trainers. FORME delivers an immersive and dynamic at-home fitness experience through two connective hardware products: 1. The FORME Studio (fitness mirror) and 2. The FORME Studio Lift (fitness mirror and cable-based digital resistance). The Studios uniquely transform to host a variety of workouts and activities, returning to an elegant, full-length mirror when not in use. In addition to the Company's connected fitness hardware products, FORME offers expert personal training and health coaching in different formats and price points through Video On-Demand, Custom Training, and Live 1:1 virtual personal training. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details TraDigital IR - Adam Holdsworth adam@tradigitalir.com Company Website https://formelife.com/

August 02, 2023 09:00 AM Eastern Daylight Time

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Back to School Tips for Healthy Eyes

YourUpdateTV

With the back-to-school season underway, it’s time to take an important look at your child’s eye health. Recently, the President of the American Optometric Association, Dr. Ronald L. Benner, participated in a nationwide satellite media tour to discuss back-to-school eye safety tips and the importance of having in-person, comprehensive eye exams with a doctor of optometry. A video accompanying this announcement is available at: https://youtu.be/_wkZ4uuCvmg Since the pandemic, children have spent more hours using computers and digital devices for remote learning. This increase in screen time can be extremely taxing on the visual system and have long-term consequences for vision and learning. It also increases the likelihood of developing myopia (nearsightedness), eye coordination issues, eyestrain, dry eye, and exacerbated existing eye conditions. Eye and vision disorders can lead to problems in a child’s normal development, school performance, social interactions, engagement in athletics, and self-esteem. Vision disorders that occur in childhood may manifest as problems well into adulthood, affecting an individual’s level of education, employment opportunities, and social interactions. In addition, undiagnosed vision issues are sometimes misdiagnosed as learning disorders. Vision screenings, such as those performed in schools or pediatrician’s offices,are not a substitute for comprehensive eye exams performed by an optometrist. Annual in-person, comprehensive eye exams are one of the most important, preventative ways to preserve vision and overall health. Optometrists are America’s primary eye health care providers, and are on the frontline of eye and vision care. They examine, diagnose, treat and manage diseases and disorders of the eye. In addition to providing eye and vision care, they play a major role in an individual’s overall health and well-being by detecting systemic diseases, such as diabetes and hypertension. Eye exams safeguard overall health by enabling doctors to detect more than 270 serious health conditions including diabetes, high blood pressure, autoimmune diseases and cancers. Eye Deserve More is a multi-faceted national campaign to take a stand that every American deserves in-person comprehensive care from an AOA doctor of optometry as part of their eye health and overall health and wellbeing. As part of the campaign, to further combat serious eye conditions, AOA developed Blink Land, a single-player mobile game that educates gamers through engaging mini-games and interesting trivia to empower them to focus on their eye health. Download Blink Land on Apple App Store and Google Play Store. For more information, visit aoa.org/eyedeservemore About Dr. Benner Ronald L. Benner, O.D., was elected to the American Optometric Association Board of Trustees at the 118th Annual AOA Congress & 45th Annual AOSA Conference: Optometry's Meeting® in June 2015 and elected to the office of President during the 126th Annual AOA Congress & 55th Annual AOSA Conference: Optometry's Meeting in June 2023. In addition to his duties as President, Dr. Benner serves as chair of the Executive Committee, Agenda Committee, and 401(k) Committee. Dr. Benner is also the liaison trustee to the American Academy of Optometry, the AOA Political Action Committee and the National Optometric Leadership Conference. His board assignments also include the Advocacy Committee, the Meetings & Member Experiences Committee, the Faculty & Student Membership Liaisons Committee, the Future Practice Education Task Force and the Advocacy Roundtable Committee. He also serves as a liaison to affiliate associations in Idaho, Illinois, Indiana, Iowa, Michigan and Wisconsin and is the trustee liaison to optometry schools including Chicago College of Optometry, Illinois College of Optometry, Indiana School of Optometry and Michigan College of Optometry—Ferris State University. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

August 01, 2023 10:21 AM Eastern Daylight Time

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Western Spirit: Scottsdale’s Museum of the West Named #1 Western Museum by True West Magazine!

Western Spirit: Scottsdale's Museum of the West

Western Spirit: Scottsdale’s Museum of the West announced today it has been honored with the prestigious title of "#1 Western Museum" by True West magazine, 2023. The announcement is featured in the special 70th-anniversary edition of the September magazine, currently available on newsstands. For the 18th consecutive year, True West magazine has presented the award for Top Western Museums of the West, recognizing outstanding institutions that embody the spirit of the American West. Their editors base the selections on criteria evaluating exhibits, facilities, multi-media and online accessibility, events, and promotion of historic/cultural resources. Western Spirit’s mission is dedicated to preserving the rich history and cultural heritage of the greater American West and works to highlight the importance of safeguarding artwork, artifacts, and stories that illuminate the region's past to shape our future. Upon receiving the news of this recognition, Todd Bankofier, CEO and Executive Director of Western Spirit, expressed his enthusiasm, saying, "Being named the #1 Western Museum for 2023 by True West is a tremendous honor. We take immense pride in our ongoing efforts to provide captivating activities that cater to visitors of all ages, ensuring that every day, we share the awe-inspiring stories of the West.” David Scholefield, Western Spirit's Marketing Director, added, "We strive to create engaging and authentic experiences that connect visitors to the past, present, and future of the West, and this #1 distinction motivates us to continue our mission with even greater purpose." "Since its opening in 2015, we have seen Western Spirit’s commitment to excellence through exceptional contributions that preserve legend and legacy, attracting audiences from all over the world,” said True West magazine’s Executive Editor Bob Boze Bell. “Western Spirit’s #1 Western Museum award is a well-deserved accolade for a true pioneer in the field.” Western Spirit features regularly changing and permanent exhibits of Western and Native American art and artifacts, entertaining events, and informative programs that bring the West’s heritage, culture, and community to life. Currently featuring Western Pop: Andy Warhol & Billy Schenck - through November 26, 2023; Werner Segarra: Vaqueros de la Cruz del Diablo - through February 25, 2024; The Gather: A Portrait of the American West - through August 27, 2023; Elliott collection preview - through Fall 2023; “Dazzling Array: The Richard A. Gates Collection of Native American Jewelry” – ongoing. For more information on current exhibitions and events at Western Spirit: Scottsdale’s Museum of the West, go to Scottsdalemuseumwest.org. Social Media: Twitter @SMoWest, Instagram @smowest, Facebook @scottsdalemuseumwest. About Western Spirit: Scottsdale’s Museum of the West Western Spirit is located in the heart of Old Town Scottsdale. Within months of opening in January 2015, Western Spirit qualified as a Smithsonian Affiliate. The museum has received the TripAdvisor Certificate of Excellence, enjoys a 4.5 out of 5-star rating on both TripAdvisor and Yelp, and is continually recognized as one of the "Nation's Best Western Museums" by True West magazine, newly named #1 in 2023). Also named to Phoenix Magazine's 2022 Best of The Valley Readers' Choice: "Best Museum You Probably Don't Know About", Arizona Foothill's Best of Our Valley: "Best Museum & Best Annual Charity Event: Saddle Up" and the winner of Your Valley's "East Valley Favorites" for the museum category. For more information, visit www.scottsdalemuseumwest.org. About True West True West magazine is in its 70th year of leading the way in presenting the true stories of Old West adventure, history, culture, and preservation. For subscriptions and more information, visit TWMag.com, or call 480-820-5545. By publishing information from this press release, you agree to credit True West magazine for any information you may use in your reporting. Please also include the newsstand date of the issue and where it can be purchased: twmag.com. When information is used for a promotional blurb for movies, TV, books, music, etc., you only need to credit True West magazine, but if space allows, we appreciate you adding our contact information. Contact Details 48 West Agency Alison Rose +1 602-300-3433 alison@48westagency.com Company Website https://scottsdalemuseumwest.org/

August 01, 2023 09:43 AM Eastern Daylight Time

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Save the Redwoods League Secures an Opportunity to Protect 394-acre Redwood Forest in Sonoma, Including One of the County’s Tallest Trees

Save the Redwoods League

Save the Redwoods League today announced that it has secured an agreement with RMB Revocable Family Trust to acquire a 394-acre redwood forest in Sonoma County, named Russian River Redwoods. The deal will ensure long-term protection for the Clar Tree, one of the county’s oldest and tallest coast redwoods, and 1 mile of Russian River frontage near Guerneville. The League is seeking to raise $6.5 million for acquisition and project costs to purchase and temporarily hold the property by September 30, 2023. “This stretch of the Russian River is one of the most beloved scenic recreation areas in Northern California, and that’s due in large part to the redwoods that line its banks,” said Sam Hodder, president and CEO of Save the Redwoods League. “This opportunity to protect the Russian River Redwoods property is a rare chance to safeguard 1 mile of this scenic riverfront and put nearly 400 acres of redwood forest on a restoration trajectory.” Nearly all the old-growth redwood trees at Russian River Redwoods were cut down more than 100 years ago—all except the Clar Tree. This ancient giant is believed to be more than 2,000 years old. It is 16 feet in diameter and stands 278 feet tall today, after the intense winter storms of 2023 sheared roughly 30 feet off the top. The Clar Tree is surrounded by younger redwoods that are regrowing from the roots of the ancient giants. There are dozens of mature trees throughout the property, many a century old. “We are pleased that an agreement has been reached with Save the Redwoods League, and we will be offering the Clar Tree as a donation to the League to ensure its long-term protection,” said Roger Burch, trustee of the RMB Revocable Family Trust. This coast redwood and Douglas-fir forest is in the traditional lands and Southern Pomo territory of the Federated Indians of Graton Rancheria. The Russian River is home to steelhead trout and coho and Chinook salmon. Russian River Redwoods includes a half-mile section of Mays Canyon Creek, a well-known stream for steelhead. The site also connects a contiguous habitat corridor of more than 4,000 acres of protected lands, home to northern spotted owls, bobcats, gray foxes and red tree voles. “Saving this forest and protecting the Clar Tree has been a dream of the local community for years,” said County Supervisor Lynda Hopkins, Sonoma Board of Supervisors, District 5. “And now, thanks to Save the Redwoods League, this property will be protected forever. I’m so grateful that when we reached out to Save the Redwoods League, they stepped up in a critical moment. We look forward to contributing funding to support this project.” The League plans to transfer the land to Sonoma County within a year for long-term stewardship and restoration to improve wildfire resilience and advance the forest toward old-growth form and function. Sonoma County Agricultural Preservation and Open Space District will support and help fund the transfer, and it will receive a conservation easement and recreational covenant over the property to ensure long-term protection and to create an opportunity for future access. “The benefits of conserving the Russian River Redwoods property are vast,” said Misti Arias, general manager of Sonoma County Agricultural Preservation and Open Space District. “This forest helps recharge our groundwater, sequesters carbon, provides habitat for plants and animals, and so much more. With this acquisition, we are helping to ensure the land is responsibly managed for both natural resources protection and for the health and resilience of our community.” * * * The public can contribute to this project on the Save the Redwoods League website. To access hi-res images and b-roll, visit the League’s online newsroom. Save the Redwoods League One of the nation’s longest-running conservation organizations, Save the Redwoods League has been protecting and restoring redwood forests since 1918. The League has connected generations of visitors with the beauty and serenity of the redwood forests. Our 400,000 supporters have enabled the League to protect more than 220,000 acres of irreplaceable forests in 66 state, national, and local parks and reserves. For information, please visit SaveTheRedwoods.org. ### Contact Details Landis Communications Inc. Robin Carr +1 415-766-0927 redwoods@landispr.com Company Website https://www.savetheredwoods.org/

August 01, 2023 12:03 AM Pacific Daylight Time

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WHAT'S COOL FOR SCHOOL 2023

News Media Group, Inc.

Contact Details Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

July 28, 2023 06:00 AM Eastern Daylight Time

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bet365 Launch Free-To-Play £500,000 Fantasy Premier League Game

Acroud Media

bet365 have launched a Fantasy Premier League season with a whopping £500,000 prize pot! And the best bit? It’s completely free to enter! All you need to do is register a bet365 account, and away you go! It's completely free to create an account with bet365 and there is no deposit required to join this competition either. 18+ Gambling Can Be Addictive. Please Play Responsibly. BeGambleAware GamStop Gambling Commission ENTER THE BET365 £500,000 FANTASY PREMIER LEAGUE GAME HERE If you have ever played regular FPL, there are very few differences between the two. You get a £100m budget to create a 15-man squad, and based on your players' performance in real-life premier league games, they will each accumulate points. The total points of all players in your starting 11 at the end of a game week will be added up, and that is your score for the week. Your captain gets double points, so choose wisely! You may make one free transfer in/out of your squad per week, but any more than this will cost you four points each. You may only have a maximum of three players from one Premier League club. For example, you cannot have Mohamed Salah, Trent Alexander-Arnold, Luis Diaz and Virgil Van Dijk all in the same squad. There are some key differences between regular FPL, and these are: Wildcard is the only chip. One of these is to be used by Gameweek 19, and one more from Gameweek 20 onwards. Saving up free transfers is unlimited, as opposed to being capped at two. Each week, the deadline for transfers is right up until the kick-off of the first game. Prices do not begin to change until Gameweek three. If a goalkeeper scores (Alisson £6m), they get eight points instead of six. 0.5 points will be added to a goalkeeper's score per save they make. Below we have provided a table so you can see how points are scored and deducted: But when does this start? Well, the first Premier League game will take place on the 11th of August between newly promoted Burnley and Champions Manchester City at 20:00. You may make changes to your squad an unlimited amount of times for free up until the kick-off of this game. bet365 Fantasy Premier League Prize Money The total prize money available will be divided amongst the top 10,000 entrants like so. 1st - £50,000 2nd - £20,000 3rd - £15,000 4th - £10,000 5th - £7,500 6th-10th - £5,000 11th-20th - £2,000 21st-50th - £1,000 51st-100th - £500 101st-200th - £350 201st-500th - £175 501st-1000th - £100 1001st-2000th - £50 2001st-5000th - £20 5001st-10,000th - £10 All bet365 offers are not applicable to Fantasy Sports unless specifically stated.Entry to Fantasy Sports tournaments is final. Cash Out and Edit Bet is not available for Fantasy Sports and entry to Fantasy Sports tournaments cannot be funded using Bet Credits. Contact Details Acroud Media info-media@acroudmedia.com

July 28, 2023 02:00 AM Eastern Daylight Time

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Polkastream: Revolutionizing the OTT Streaming and Metaverse Gaming Industry

Polka Stream

The entertainment industry, particularly in the realms of streaming and gaming, presents a colossal market opportunity. Just on YouTube alone, users collectively consume over 1 billion hours of content daily. As digitalization advances, the streaming and gaming sectors are expected to experience substantial growth in the coming years. In that instance, the market needs an integrated and intelligently monetized over-the-top (OTT) streaming and Metaverse gaming platform to harness the power of leaders in blockchain technology such as Binance Smart Chain (BSC), Polygon, Solana, Polkadot, and more to reward its streamers and gamers immersively. Recognizing this massive opportunity, Polkastream was created in 2021 alongside its own Metaverse, the Polkaverse. Core Ecosystem At the heart of the Polkastream ecosystem lies its native token, $PSTR, which intelligently monetizes the platform by rewarding all streamers, gamers, protocol contributors, partners, and active community members. Audited by Solidproof, $PSTR is minted on BSC with a total supply of 1 billion tokens. Through its Automated Rewards Farming (ARF) feature, $PSTR rewards long-term holders by incurring a 4% fee per transaction on-chain, with 3% redistributed to holders and 1% permanently burned. The burning mechanism ceases once the supply is halved to 500 million tokens while the entire 4% fee per transaction is redistributed to holders. $PSTR can even be converted to PKV at a 1:1 ratio within the Polkaverse, enabling users to engage in over 40 upcoming social activities and games. Moreover, $PSTR serves as the voting token for the Polkastream Decentralized Autonomous Organization (PDAO). Investors and Partnerships Polkastream has attracted significant investors and partners, securing funding from prominent venture capital (VC) firms such as ParaVentures and Insignius Capital to realize its vision. It has also partnered with SupraOracles as its blockchain oracle solutions provider and Solidproof as its smart contract auditor. Ongoing collaborations continue to develop, including a recent partnership with GemPad which will host a $PSTR special sale, allowing early community members to have the same investment opportunity as a VC in the Polkastream protocol. After the $PSTR special sale event hosted on GemPad, PDAO will host multiple IDOs and IEOs, listing the token on many reputable centralized and decentralized exchanges. As of this article, LBank, BitMart, and Coinstore are the first three exchanges selected for a $PSTR IEO and listing. Many other potentials, such as Gate.io, DAO Maker, and Seedify, are also being discussed through private Telegram groups with the respective teams. Product and Roadmap Polkastream Studios has already developed a fully operational platform prototype at polkastream.io. The initial version of its Metaverse, Polkaverse 1.0.0 (PKV100), is built on Unreal Engine 5 (UE5) and available at polkaverse.app on Windows, macOS, and Linux. Polkastream has an extensive lineup of products in its pipeline. The next iteration of the Metaverse, Polkaverse 1.1.0 (PKV110), is scheduled for release and will address existing bugs in PKV100 while introducing additional features. This release will be followed by Polkaverse 2.0.0 (PKV200), transforming this innovative Metaverse into a play-to-earn (P2E) game with live NFT assets. Users can acquire the Polkaverse in-game assets directly through the Polkatsream NFT marketplace at nfts.polkastream.io, the official Polkaverse OpenSea collection, and other NFT marketplaces. These epic NFTs offer $PSTR rewards and many social activity and gaming utilities within the Polkaverse. For a comprehensive overview of completed milestones and upcoming developments, please refer to the detailed roadmap on the protocol’s website. Web 3.0 Community The Polkastream Web 3.0 community led by PDAO is global and diverse, reaching every corner of the world. Telegram channels in the 11 most commonly spoken languages facilitate communication and a fully inclusive Discord server at discord.gg/polkastream allows members to enjoy music, movies, and TV shows, learn from Web 3.0 podcasts, and discuss and share ideas about Polkastream's concept and implementation. An informative Medium article explains all the fun and rewarding community engagement activities on this exceptional Discord server. The protocol has also cultivated an active Twitter community through its Polkastream and Polkaverse channels. Furthermore, over 100 PDAO members, all driven by a shared passion for the protocol, actively support the project through AMAs, Twitter activities, Discord chats, and more. Business Objective Polkastream is poised to become the leading OTT streaming and Metaverse gaming platform for the Web 3.0 revolution. With an inclusive community, an impressive Metaverse built on UE5 offering immersive $PSTR rewards, and a talented and dedicated team, PDAO is positioned to impact the blockchain streaming and gaming industry significantly. Stay tuned for the upcoming articles on incredible features, products, and events, including a detailed breakdown of the $PSTR IDOs and IEOs, followed by listings slated for September! Learn all you need to know about the Polkastream protocol via these links: Website: https://polkastream.io/ LinkedIn: https://linkedin.com/company/polkastream-studios Medium: https://medium.com/polkastream PKV Intro Video: https://youtu.be/U0RUQE-RWBc PSTR Intro Video: https://youtu.be/bEgEipxV24c Contact Details Polkastream Mustafa Mael info@polkastream.io Company Website https://polkastream.io/

July 27, 2023 02:09 PM Eastern Daylight Time

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PBX Pickleball partners with Zinc Agency to Provide the Ultimate Corporate Pickleball Experiences with Retired Professional Athletes

PBX Pickleball

PBX Pickleball, a new organization that unites the pickleball community with retired professional athletes, announced a partnership with Zinc Agency to lead the planning and implementation for customized corporate experiences centered around the game of pickleball. Zinc becomes the official corporate sales and hospitality partner of PBX Corporate Experiences, which is one of four platforms of PBX Pickleball that will feature top retired professional athletes from all major sports, including baseball, hockey, football, and basketball. “Through PBX Pickleball, we plan to create the ultimate pickleball experience and provide a new client entertainment platform for business leaders to participate with their clients and prospects alongside professional retired athletes,” said Gary Rosenberg, Chief Revenue Officer at Zinc Agency. “Golf has always been considered the ‘sport of business,’ but we see pickleball opening up a new channel for client engagement and relationship building.” Zinc Agency has over 25 years of experience creating customized corporate events across various lifestyle categories. The company is known for leveraging professional talent to curate customized private experiences with professional athletes, chefs, speakers, musicians, illusionists, and other entertainers. “As the fastest growing sport in America that anyone can play, pickleball is the perfect activity for businesses to leverage for entertainment, networking, and team building outside of boardrooms and video calls,” said Jason Clement, CEO of The Sports Facilities Companies, the parent company for PBX Pickleball. “Zinc Agency has a successful track record of selling corporate experiences across various sports and entertainment categories. When we add the element of retired pro athletes as PBX Pros, we thought Zinc was the ideal partner to create that ultimate experience.” PBX Pickleball consists of four experiences: PBX Tour brings together retired sports stars turned avid pickleball players, starting with athletes who previously competed at the highest levels of their sports. Each player represents their respective sports in PBX Pickleball tournaments for audiences watching in person, via television broadcasts, and through digital media. PBX Pro-Ams allow amateur pickleball players to play with and against former male and female stars of major sports teams. PBX Pickleball Pro-Ams align with professional pickleball tour stops and occur adjacent to these events, including the PBX Tour. PBX Dream Weekends offer the ultimate pickleball experience for amateur participants. Pickleball enthusiasts can learn from professional pickleball players and interact with dozens of retired athletes. PBX Corporate Experiences are fully customizable with turnkey services to support corporate meetings, incentives, conferences, and exhibitions. Your employees, partners and prospects can play pickleball with retired professional athletes. Since forming in June 2023, PBX Pickleball has also confirmed partnerships with the Major League Baseball Players Alumni Association (MLBPAA) and the NHL Alumni Association. About PBX Pickleball PBX Pickleball creates memorable experiences by uniting well-known retired professional athletes with amateur pickleball players and fans. Established in 2023, PBX Pickleball consists of four experiences: the PBX Tour, PBX Pro-Ams, PBX Dream Weekends, and PBX Corporate Experiences. The company is part of The Sports Facilities Companies (SFC), the nation’s leading resource for the management and development of sports, recreation, wellness, and events facilities. To learn more about PBX Pickleball, go to https://pbxpickleball.com or follow @pbxpickleball on Instagram, Facebook, Twitter, and LinkedIn. About Zinc Agency Zinc is an agency focused on curating creative, one-of-a-kind experiences that leverage the power of talent in sports, music, fashion, the culinary world, theater, and any of life’s other passions. Zinc’s approach is to always deliver a truly memorable experience that allows our clients to build and strengthen relationships with their customers. Zinc works hard to conceptualize unique themes, whether attached to a specific personality or aligned with a major event. From there, Zinc ensures all the details are flawlessly executed with a turnkey approach to event management. In addition to client entertainment, Zinc delivers entertainment solutions for corporate retreats, conferences and sales incentive trips. For more information, go to www.zincagency.com. Contact Details Eric Nemeth nemeth@ericpr.com Company Website https://www.pbxpickleball.com/

July 26, 2023 09:15 AM Eastern Daylight Time

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Next Generation DFS Platform GameBlazers Signs New Partnerships with Full Moon Sports Solutions and Raging Moose

GameBlazers

GameBlazers, a sports gaming platform empowering sports fans to create and manage their own experience, today announced the company signed partnerships with two industry-leading and best-in-class consulting companies, Full Moon Sports Solutions and Raging Moose. Both companies will help accelerate GameBlazers’ business objectives as it brings its revolutionary product to the Beta Test phase and eventual launch. Full Moon Sports Solutions is a strategy consulting firm specializing in business and product development for the fantasy, gaming and sports betting industry. Full Moon is aiding in developing strategic partnerships and licensing opportunities with professional sports leagues and associations. Raging Moose is a technology consulting group specializing in game design and gameplay mechanics. The group is assisting GameBlazers in developing a proprietary Item Distribution Framework that assigns the Athletes, Multipliers, Rarities and other forms of metadata, to the in-game Items. The firm has experience working on FIFA Ultimate Team, as well as other major video games with similar mechanics to those on the GameBlazers platform. “In any start-up environment, surrounding yourself with the smartest minds in the industry and creating a network of strategic partnerships is the cornerstone for success,” said Rourke Sturthers, CEO of GameBlazers. “GameBlazers is unlike anything the daily fantasy market has seen, so bringing in Full Moon Sports Solutions and Raging Moose was paramount to making sure our vision for the platform was met. From both companies’ previous work, we know that GameBlazers will bridge the gap between the modern and future worlds of fantasy sports, and live up to its unique user experience.” GameBlazers is set to launch before the 2023 football season. For updates and information about the platform, check out GameBlazers.com. About GameBlazers GameBlazers is a new sports gaming platform bridging the gap between the digital and physical worlds into a first-of-its-kind user experience. GameBlazers blends the best elements of fantasy sports, sports gaming, and collectible in-game items to create a more sustainable and more engaging gameplay. GameBlazers enables innovative gameplay mechanics that give Players the opportunity to be the Owner, GM and Coach of their Fantasy Franchise. For more information or to join the beta, please visit: https://www.gameblazers.com/ Contact Details Sterling Randle srandle@hotpaperlantern.com Company Website https://www.gameblazers.com/

July 25, 2023 10:01 AM Eastern Daylight Time

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