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COVID-19 crisis will lead to a new period of rapid, transformative growth and prosperity: Studio 44 reveal 10 key insights for business leaders

Stockwood Strategy

As we recover from the COVID pandemic, environmental, social and technological trends are converging, leading to rapid, disruptive and transformative change, the likes of which we have not experienced for more than a generation, argues Simon Sear, CEO and founder of Studio 44. Leaders need to ensure that they and their organisation are ready to innovate and transform. Sear said: “The COVID crisis will lead to a new period of rapid, transformative growth and prosperity just like the First World War led to the roaring twenties, the Second World War to the golden age of capitalism and the recession of the late 1970s to the expansive growth of the 1980s. Spring always follows winter.” Combining with this natural economic cycle are major tailwinds, such as society’s demand for more progress on racial and gender equality, social mobility and mental wellbeing, Studio 44 argues. Governments and wider society have reached a tipping point on progress with environmental sustainability, while technologies including artificial intelligence (AI), hyper-automation and the Internet of Things (IoT) are supercharging change. These converging trends will result in rapid, disruptive and transformative change, the likes of which we have not experienced for more than a generation. Sear added: “Economists are predicting record growth and leaders need to ensure that their organisations are bold, more agile and quicker to change than at any time in history in order to deliver competitive performance in terms of cost efficiency, revenues and return on capital” Studio 44 has identified ten key insights by working with leaders during the challenging times of COVID, ranging from experimentation to mindset, technology to organisational culture. Sear concluded: “The crisis has highlighted many insights into how leaders can prepare for this next phase of growth and the journey ahead. They are at a once in a generation inflection point, opportunity is coming, and they need to ensure that they and their organisation are ready to innovate and transform.” Here is a summary of Studio 44’s top ten insights: Create a common mission: Often, in non-crisis times, organisations pay lip service to their mission. It’s written down, but no one really buys it. If the crisis did one thing very well, it was to provide a focus. The need for speed: The pace of change had been increasing, but the crisis supercharged this. Leaders need to focus their organisation on being able to respond quicker and with more agility than ever before. Change the corporate mindset: Many companies have long-held beliefs that limited their ability to respond and transform assumptions that need to be put in the bin. Make bold investments: The successful businesses of the last 12 months were the ones that had historically invested in new ways of working and bold new propositions. Experiment: In a decade that will be defined by rapid change and transformation, inexpensive, fast experimentation needs to be in the DNA of an organisation. Allocate your best people to your best opportunities: The pace of change is becoming ever faster and the war for talent continues to heat up. Leaders need to balance the need for transparency and fairness with quickly getting the right people in the right roles to optimise the chances of an organisation’s success. Teach more than new digital skills: In building on the successes of working from home and a period of change and disruption, it's crucial to teach employees new cognitive strategies and behaviours to enable them to adapt. Break the silos: During the COVID crisis innovative leaders gathered a multi-skilled team, incentivised them all for success in the same way and gave them the space to make it happen. Many leaders are now thinking about how they can maintain this kind of operating model and not return to older ways of working and the inefficiencies they create. Keep communicating: The pace of disruption and uncertainty in the next decade means that people will often feel unsettled and will seek reassurance. These are the same needs team members faced during the COVID crisis. Practice stakeholder capitalism: Leaders need to take a cooperative model into the next period of transformation. They need to take a long-term view, to have a strategy that not only ensures financial performance in the short term, but invests, and is seen to invest, in longer-term positive outcomes for all stakeholders. About Studio 44 Studio 44 is creating the future. It is a next generation consultancy that helps senior business leaders create step-out growth, disrupt markets and transform their culture and ways of working. It brings together smart people from tech, the arts, business and science with a common mission to create growth for clients with a focus on people and the planet. By bringing diverse thinking and the spirit and energy of a start-up to corporate clients Studio 44 radically shifts the operating model of a traditional consultancy. Contact Details Studio 44 Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://studio44.io/

May 19, 2021 05:00 AM Eastern Daylight Time

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Digital transformation evades businesses that mismanage data

Stockwood Strategy

Data is poorly understood, inadequately valued and badly managed by global businesses costing them and their investors billions of dollars every year, according to a report published today by Anmut, the data valuation specialists. This is a big problem because it means most businesses are running on data that isn’t fit for purpose. The Anmut Data Leadership Report compiled data and anecdotal evidence from almost 100 Chief Data Officers from organisations headquartered on five continents whose collective annual revenues total over $1 trillion. The report finds that 91% of business leaders believe data is critical to the success of their businesses. However, only one in three (34%) of their companies manage their businesses’ data assets with the same disciplines as other business assets. These companies spend their allocated data management budget on creating value from their data that in turn helps them scale their businesses and develop their strategies. The remaining two thirds (66%) are using half of their data budgets to fix problems and errors identified within the data itself. According to the report, the average global business spends between 4% and 7% of annual operating expenses on managing its data. For a global financial services brand, that amounts to as much as $1.5-3 billion annually. “Time and again we’re seeing international businesses and household name brands coming under fire for reasons that seem preventable with hindsight,” says Herman Heyns, CEO of Anmut. "Those that succeed do so because they really understand the value of their data, and therefore prioritise and manage it well." Three quarters of respondents (76%) say their businesses are investing in large-scale data and digital transformation strategies. And, 63% say data is more critical than technology to achieve business transformation. Yet, Anmut's report also finds that technology investment regularly overshadows data investment. Technology gets three times the attention (73%) and five and a half times (88%) the budget as data. This is in spite of the fact that technology is dependent on reliable data to run well. Heyns adds: “The preference to invest in technology over data throws up a fascinating question about what digital transformation really means for businesses all over the world. Digital transformation is a term that’s used everywhere, in every annual report and corporate strategy document. Digital transformation is what companies do to become data-driven. The advances many companies make might be digital in name, but to create the transformation they're aiming for, they cannot lose sight of the data.” Chief Data Officers (CDOs) interviewed for the report regularly cite the challenge to make data something that everyone in their businesses understands, values and knows how to manage. The report finds that one third of company boards (33%) don’t consider data a ‘material asset’. 9 in 10 CDOs (87%) say putting a monetary value on data would enable people within the business to manage that data better. Heyns adds: “A critical issue for businesses’ data leaders is winning senior buy-in. When the board doesn’t appreciate the value of data to a company’s future performance, it’ll lack investment further down the business. That’s where data valuation comes into play. When the value of data assets are set out in pounds and pence, data can be thought of as a business asset. Then it climbs up the food chain, gets taken more seriously, impacts C-suite decision-making more readily, and receives greater investment. When data is treated like any other asset by assigning a monetary value to it, businesses can make better strategic decisions.” Anmut, whose clients include Smith & Nephew and Highways England, advises international companies across all sectors on how to manage, measure and value the data within their businesses. Intangible assets make up 90% of the total market value of the world’s largest companies. Anmut’s most conservative estimates put data at 20% to 30% of that. With only a third of companies managing that value well, it’s not a surprise that companies who do manage data well - the FANGS - have become the most valuable companies in history in the shortest time. In March, the UK’s Department for Digital, Culture, Media & Sport (DCMS) published its report: Increasing Data Access across the UK Economy in which they commit to creating a framework within which the government may have the ability to make interventions into private and third sector organisations to unlock the full value of their data. DCMS follows governments in several leading economies including the US and Germany that are taking the lead to enforce better data management in business. About Anmut Consulting Anmut is the only data asset management company that makes the value of data unignorable, comparable and manageable for businesses investing in digital transformation. Anmut believes in the power of data-driven decisions to make people’s lives better, be they customers, employees, suppliers, shareholders, local communities or future generations. Contact Details Anmut Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.anmut.co.uk/

May 19, 2021 04:00 AM Eastern Daylight Time

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Lack Of Long-Term Care Planning Forces Retirees To The Poverty Level For Assistance by Jennifer Lang Financial Services

Jennifer Lang Financial Services, LLC

Contact Details Jennifer Lang Financial Services, LLC. Jennifer Lang +1 877-487-8926 mail@jenniferlangfinancialservices.com Company Website https://www.jenniferlangfinancialservices.com

May 18, 2021 10:05 AM Eastern Daylight Time

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TRUST SCIENCE PLEDGE CALLS FOR PUBLIC TO ENGAGE IN SCIENTIFIC LITERACY

International Day of Light Steering Committee

After a year in which scientific breakthroughs are helping countries return to a sense of normality, a new pledge offers the general public a path to draw attention to the importance of scientific literacy. The Trust Science pledge, a worldwide campaign to promote support for the scientific process and acknowledge the many benefits of science for society is a first step to recognizing the vital role science plays in improving quality of life and combatting scientific misinformation. Scientific literacy, or the understanding of science, its methodology, observations and theories, starts with appreciating the wonder and advancements of science. One current example is the progress made with vaccines, but the past year has seen many other scientific developments, specifically in light science. These include advances in high-speed communications enabling families to stay connected through videoconferencing, faster access to online media content and breakthroughs in astronomy and planetary exploration such as NASA’s Perseverance Rover landing on Mars in February. With the rise of disinformation, declaring support for the scientific process provides a concrete way to stand up for science and the benefits it brings to society. The pledge, launched in celebration of the UNESCO International Day of Light on 16 May, aims to promote support for the scientific process and to acknowledge the many benefits of science for society. Nobel and Breakthrough laureates, scientific leaders, CEOs and everyday citizens worldwide have signed the pledge, taking a significant step in building scientific literacy and trust in the scientific method. “We all share responsibility for seeking out trustworthy scientific information,” said Dr. Jess Wade, a physicist working in the Department of Materials at Imperial College London. “Before sharing information about a scientific claim, we can check the source of claims, research the credibility of the author and double-check the facts with fact-checking organizations.” The pledge complements other strategies for identifying fact from fiction. A first step in achieving scientific literacy is the careful questioning of any statement that is positioned as a scientific fact. Below are three ways the general public can check the validity of something they may have read, heard or seen online as a fact: 1. Embrace initial skepticism and check the source of the claims. 2. Watch out for rhetoric. A credible author will cite facts and sources and the results of scientific research rather than “science” itself. 3. Double-check the facts with fact-checking organizations. The Trust Science campaign is organized by the IEEE Photonics Society, SPIE, the international society for optics and photonics, and The Optical Society (OSA), together with the International Day of Light Steering Committee. To sign the pledge and to learn more, please go to https://www.trust-science.org Contacts For questions about how you can engage with the campaign, please contact: info@trust-science.org For media inquiries, please contact: pr@trust-science.org Social media: please share using #TrustScience and #LightDay2021 Social media links: Facebook; Instagram; Twitter About the International Day of Light The International Day of Light (IDL) is a worldwide initiative that provides an annual focal point for the continued appreciation of light and the role it plays in science, culture and art, education and sustainable development, and in fields as diverse as medicine, communications and energy. The International Day of Light is administered from the International Basic Science Programme (IBSP) of UNESCO by a Steering Committee that includes representatives from a broad range of international partners: the American Institute of Physics (AIP), the American Physical Society (APS), Bosca, the China International Optoelectronic Exhibition (CIOE), Chinese Optical Society (COS), the European Centres for Outreach in Photonics (ECOP), the European Photonics Industry Consortium (EPIC), the European Physical Society (EPS), the Illuminating Engineering Society (IES), the International Centre for Theoretical Physics (ICTP), the IEEE Photonics Society (IPS), the International Commission on Illumination (CIE), lightsources.org - the international network of accelerator based light sources, Light: Science and Applications, The Optical Society (OSA), Tampere University, SPIE, the International Society for Optics and Photonics, SESAME, Signify, Tampere University, Thorlabs, Transitions, the Université de Franche-Comté and Velux. For information about the International Day of Light, please visit www.lightday.org Contacts for IDL: John Dudley and Joseph Niemela 2021 Steering Committee Chairs Email: contact@lightday.org Bethany Downer 2021 Communications Coordinator Email: contact@lightday.org Media Contact for Trust Science: pr@trust-science.org About IEEE Photonics Society The IEEE Photonics Society is the professional home for a global network of scientists, engineers and allied professionals who advance laser, optoelectronics, and photonics technology. As a technical society representing the IEEE, it is a vital part of the world’s largest technical professional organization of more than 400,000 members dedicated to advancing technology for the benefit of humanity. Through its highly cited publications, conferences, technology standards, educational activities, and humanitarian initiatives, the IEEE Photonics Society provides its members in more than 160 countries the opportunity to grow professionally and stay on the forefront of transformational breakthroughs in photonics. PhotonicsSociety.org About SPIE SPIE, the international society for optics and photonics, was founded in 1955 to advance light-based technologies. Serving more than 255,000 constituents from 183 countries, the not-for-profit society advances emerging technologies through interdisciplinary information exchange, continuing education, publications, patent precedent, and career and professional growth. SPIE annually organizes and sponsors approximately 25 major technical forums, exhibitions, and education programs in North America, Europe, Asia, and the South Pacific. In 2020, SPIE provided more than $5 million in support of education and outreach programs. www.spie.org About The Optical Society Founded in 1916, The Optical Society (OSA) is the leading professional organization for scientists, engineers, students and business leaders in light science and technology. The society serves over 432,000 customers and 22,000 members from more than 100 countries who fuel discoveries, shape real-life applications and accelerate achievements in the field. OSA provides quality research, inspired interactions and dedicated resources for its extensive global network of optics and photonics experts through world-renowned publications. For more information, visit osa.org. Contact Details pr@trust-science.org +1 703-907-0010 pr@trust-science.org Company Website https://www.trust-science.org

May 18, 2021 09:03 AM Eastern Daylight Time

Elsevier partners with SimTutor, a leading provider of allied health simulations, to offer digital solutions in allied health education

Elsevier

Elsevier, a global leader in research publishing and information analytics, has launched a partnership with SimTutor, an Atlanta-based developer of SIMTICS virtual simulations for allied health students. SimTutor’s simulations provide allied health students with a safe and cost-effective digital environment to learn and practice the procedures they will be expected to perform when they enter the workforce. Interacting with these state-of-the-art simulations helps students build procedural skills quickly and retain knowledge longer while providing them with real-time formative feedback. As a result, students who work with SIMTICS simulations have reduced performance anxiety and much higher confidence levels when they complete a new procedure in a lab or clinical setting. This partnership with SimTutor enhances Elsevier’s extensive portfolio of digital health solutions at a time when instructors have seen access to clinical space limited, and when health professionals are needed more than ever. Starting later this year, select Elsevier allied health books will be packaged with SIMTICS online simulations for the first time, giving students access to an immersive learning experience that simulates what they will experience in a real-life clinical setting. Brent Gordon, Managing Director and General Manager, Nursing and Health Education, Elsevier, said: “At Elsevier, we are proud to be a trusted partner for healthcare practitioners throughout their career from education to practice. The partnership with SimTutor expands our simulation offerings while advancing our purpose of improving learning and patient outcomes.” Using SimTutor’s proprietary platform, SIMTICS modules track student progress and provide detailed performance analytics. Dashboards organize the data and give instructors and administrators actionable feedback about student performance — as individuals, as a cohort, as well as at the program level. Student performance data can also be seamlessly shared with each institution’s Learning Management System. Clancy Marshall, CEO of SimTutor, said: "Together with Elsevier, we are delighted to take this exciting step forward in our mission to empower students to become confident, successful healthcare professionals by leveraging modern, digital solutions.” Currently, SimTutor’s SIMTICS products are used in more than 500 institutions across North America. --- About SimTutor SimTutor Inc. creates simulation-based solutions to train and prepare students and professionals for mission-critical moments at the time they need them most. Whether it’s learning a new skill, refining a technique or satisfying regulatory requirements, organizations are assured their students and professionals can learn the right skills, at the right time, from any location in a risk-free, nurturing, simulation-based virtual environment. The company’s virtual learning modules and authoring platform are trusted by schools, colleges and corporations. SimTutor’s comprehensive family of solutions makes it easy to deploy from its library of healthcare modules or to create semi-custom or custom eLearning modules for specific training needs. For more information visit www.simtutor.com or e-mail info@simtutor.com. About Elsevier As a global leader in information and analytics, Elsevier helps researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. We do this by facilitating insights and critical decision-making for customers across the global research and health ecosystems. In everything we publish, we uphold the highest standards of quality and integrity. We bring that same rigor to our information analytics solutions for researchers, health professionals, institutions and funders. Elsevier employs 8,100 people worldwide. We have supported the work of our research and health partners for more than 140 years. Growing from our roots in publishing, we offer knowledge and valuable analytics that help our users make breakthroughs and drive societal progress. Digital solutions such as ScienceDirect, Scopus, SciVal, ClinicalKey and Sherpath support strategic research management, R&D performance, clinical decision support, and health education. Researchers and healthcare professionals rely on our 2,500+ digitized journals, including The Lancet and Cell; our 40,000 eBook titles; and our iconic reference works, such as Gray's Anatomy. With the Elsevier Foundation and our external Inclusion & Diversity Advisory Board, we work in partnership with diverse stakeholders to advance inclusion and diversity in science, research and healthcare in developing countries and around the world. Elsevier is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. www.elsevier.com Contact Details ElsevierBV Teresa Mueller, Vice President, Global Health Markets +31 6 20987384 t.mueller@elsevier.com

May 18, 2021 08:30 AM Eastern Daylight Time

Senior Moments: 6 Ways Our Dogs Remind Us They’re Getting Older

Lintbells

Pets, like people are living longer than ever. Sure, we may notice their handsome grey muzzles, but are there other signs pet owners may be missing? According to the Dog Aging Project, senior dogs experience many of the same health conditions humans do including cognitive and mobility issues. As responsible pet owners it’s important to look out for signs of aging and tend to any subtle changes sooner than later. Our senior dogs who may not have the same skip in their step as they did in their younger years, bring no less joy into our daily lives! Veterinarian Dr. Craig Prior, B.V.Sc., C.V.J., member of YuMOVE veterinary advisory board offers signs for dog owners to look out for that may warrant additional attention. The Tell-TAIL signs to look out for: Posture – Are you noticing any changes in your dog’s body shape such as muscle loss or other changes in the way they walk? Gaining Weight – Is your dog starting to look a bit pudgier? Attitude – Has your dog unexpectedly changed the way they react to you, family or other dogs? Willingness – Is your dog still up for walks, for games, able to get in and out of the car easily and barking at every little thing? Slowing Down – Does it appear that overall energy level has slowed down or getting up and lying down takes longer these days? Jumping - Does your dog hesitate or show signs of struggle when jumping up on the couch, the bed or in and out of the car? Take Action: Seeing the signs of aging doesn’t mean it’s too late. There are steps pet owners can take to help slow the signs of aging and keep the “Senior Moments” at bay, but the earlier addressed, the better. Taking proactive steps to support our four-legged friends can make all the difference. Making small changes in the home to be easier to get around, changing your walking routine to include smaller, more frequent outings, and giving proven supplements to support their joints, all help dogs age gracefully. Pet owners should talk with their veterinarian about changes to their dog’s physical and emotional behavior. Interviews, additional veterinarian advice and supporting documentation available upon request. For more information on hip/joint health, senior dogs, and keeping pets active for life, please visit https://yumove.com/blogs/health-guides. About YuMOVE YuMOVE, is clinically proven* and the #1 hip and joint supplement in the UK** now available in the US. YuMOVE is on a mission to keep pets ‘active for life’ which is why we are committed to making the best joint support products in the world. Packed with unique ActivEase® Green Lipped Mussels, sustainably sourced from select New Zealand bays, YuMOVE is full of antioxidants and Omega 3. Its unique premium formula aids joint development supports active joints and structure and promotes mobility. www.yumove.com *Study conducted by the Royal Veterinary College of London, United Kingdom **Kynetec VetTrak data, sales through veterinary wholesalers, February 2021 Contact Details Jamie Baxter +1 775-322-4022 jamie@theimpetusagency.com Company Website https://yumove.com/

May 18, 2021 05:23 AM Pacific Daylight Time

The Significant Burden of Migraine Disease

YourUpdateTV

The National Headache Foundation announced findings from a new survey, Preventing Migraine Attacks: A Current Perspective, which characterizes the experiences of people living with migraine and highlights the physical and emotional barriers to preventive treatment. Recently, Jill Dehlin, Chairperson for the National Headache Foundation (NHF) Patient Leadership Council – and someone who suffers from migraines – teamed with YourUpdateTV on a nationwide satellite media tour to discuss this debilitating disease. A video accompanying this announcement is available at: https://youtu.be/xavJfPIoufU The survey found half (50%) of people with migraine are extremely dissatisfied with their current ability to control their disease and report a range of emotions as a result, including frustration (39%), exhaustion (29%), stress (19%) and anxiety (15%). Despite the variety of options currently available to treat and prevent migraines, most people with migraine still aren’t able to completely control their disease and the negative effects and feelings that come with it. In fact, most responders (84%) currently taking a preventive treatment wish there was a better treatment option. According to Jill Dehlin, “migraine is the second most debilitating disease worldwide and it impacts all facets of a person’s life, causing significant emotional and physical distress. So many people with migraine live in fear every day because they don’t know when an attack will hit…In this survey, many people reported feeling they are chasing an unreachable goal to get their migraine disease under control, highlighting the need for new preventive treatment options, as well as resources to educate and empower them to take control of their disease.” The survey also explored how migraine disproportionately affects women and people of color to better understand their unique experiences and address challenges. For nearly half of women with migraine disease (48%), hormonal changes related to menstruation, menopause or childbirth triggered worsening of their migraine disease. Black and Hispanic people with migraine reported being more likely to feel worry, fear, and anxiety at the thought of taking a preventive treatment. But when asked about treating their disease overall, 77% of Black and 73% of Hispanic responders say they wish they had sought care sooner. For more information, visit: headaches.org About The National Headache Foundation: Founded in 1970, the National Headache Foundation is the oldest and largest foundation for individuals living with migraine disease and headache disorders. The NHF is the premier educational and informational resource for those in the headache community, health care professionals, and the public. The four pillars of the NHF are education, awareness, advocacy, and research. NHF works to inform policymakers, at the national and state levels, and the general public of the need to help patients get access to safe and appropriate care. Through its WorkMigraine program, the NHF reaches out to employers throughout the US to provide education for their staff and support in their efforts to minimize the cost and impact of chronic headaches. The Foundation works to educate and encourage the 40 million Americans with migraine and chronic headaches to become self-advocates with their healthcare practitioners, insurers, employers, and families. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 17, 2021 04:00 PM Eastern Daylight Time

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Industrial Defender Named Hot Company in OT Vulnerability Management by Cyber Defense Magazine in the Global InfoSec Awards

Industrial Defender

Industrial Defender, an operational technology (OT) security pioneer, announced that it has received the “Hot Company in Operational Technology Vulnerability Management” award from Cyber Defense Magazine (CDM), the industry’s leading electronic information security magazine.For this awards program, CDM seeks out next-generation players with new, unique technologies, rather than the ones with the most customers or money in the bank. The judges are CISSP, FMDHS, CEH, certified security professionals who voted based on their independent review of each company’s submission. “Orchestrating OEM vulnerability and patch management in OT environments is a real pain point for industrial companies,” said Jim Crowley, CEO of Industrial Defender. “Our team has worked hard to create an innovative solution to this problem, and we’re thrilled that this panel of leading cybersecurity experts from around the globe has recognized our efforts.” “Industrial Defender embodies three major features we judges look for to become winners: understanding tomorrow’s threats, today, providing a cost-effective solution and innovating in unexpected ways that can help stop the next breach,” said Gary S. Miliefsky, Publisher of Cyber Defense Magazine. All winners of the 9th Annual Global InfoSec Awards will be announced today at RSAC 2021. View the complete list of award winners here: http://www.cyberdefenseawards.com/ To learn more about Industrial Defender’s OT vulnerability and patch management offering, visit their website: https://www.industrialdefender.com/vulnerability-management/ About Industrial Defender Since 2006, Industrial Defender has been solving the challenge of safely collecting, monitoring, and managing OT asset data at scale, while providing cross-functional teams with a unified view of security. Their specialized solution is tailored to complex industrial control system environments by engineers with decades of hands-on OT experience. Easy integrations into the broader security and enterprise ecosystem empower IT teams with the same visibility, access, and situational awareness that they’re accustomed to on corporate networks. Learn more at www.industrialdefender.com. About CDM InfoSec Awards This is Cyber Defense Magazine’s ninth year of honoring global InfoSec innovators. Our submission requirements are for any startup, early stage, later stage or public companies in the INFORMATION SECURITY (INFOSEC) space who believe they have a unique and compelling value proposition for their product or service. Learn more at www.cyberdefenseawards.com About Cyber Defense Magazine With over 5 Million monthly readers and growing, and thousands of pages of searchable online infosec content, Cyber Defense Magazine is the premier source of IT Security information for B2B and B2G with our sister magazine Cyber Security Magazine for B2C. We are managed and published by and for ethical, honest, passionate information security professionals. Our mission is to share cutting-edge knowledge, real-world stories and awards on the best ideas, products and services in the information technology industry. We deliver electronic magazines every month online for free, and special editions exclusively for the RSA Conferences. CDM is a proud member of the Cyber Defense Media Group. Learn more about us at https://www.cyberdefensemagazine.com and visit https://www.cyberdefensetv.com and https://www.cyberdefenseradio.com to see and hear some of the most informative interviews of many of these winning company executives. Join a webinar at https://www.cyberdefensewebinars.com and realize that infosec knowledge is power. Contact Details Industrial Defender Erin Anderson +1 617-675-4206 eanderson@industrialdefender.com Cyber Defense Magazine April Palanca +16465869545 marketing@cyberdefensemagazine.com Company Website https://www.industrialdefender.com

May 17, 2021 12:00 PM Eastern Daylight Time

ZIPPZ Introduces Science-Backed, Personalized CBD Products for Sleep and Anxiousness

ZIPPZ

With a majority of adults suffering from lack of sleep and high levels of stress, it’s time to make some changes. Launching today, ZIPPZ Inc. offers personalized CBD therapies rooted in science and developed by a team of leading physicians and clinicians. Designed to address challenges with sleep, stress, and anxiousness, these patent-pending products provide personalized solutions to fit the unique needs of each individual customer. “The medicinal cannabis industry often defaults to ‘one-size-fits-all’ product solutions, especially when it comes to CBD. On my personal journey to reduce stress, I was shocked by the lack of scientifically-formulated products in the category,” stated Scott Eagle, CEO of ZIPPZ. “ZIPPZ recognizes that each customer is unique, so we developed an innovative program to help consumers get matched to the ZIPPZ CBD wellness formulas customized to meet their specific needs.” Taking a science-first approach, ZIPPZ worked with experts in the fields of medicinal cannabis and bio/botanical research to develop products based on a network pharmacology model. ZIPPZ formulas include a distinct blend of 35 natural ingredients - including CBD, CBN, and CBG plus a selection of proven botanicals (e.g. Ashwagandha, Chamomile, Magnolia Bark) - that target not just one, but multiple receptors in the body that help regulate sleep, stress, and anxiousness. As part of their personalization process, ZIPPZ offers 255 different trial pack combinations for consumers to sample to ensure a customized fit. Dr. June Chin, Integrative Cannabis Physician, author, and advisor for ZIPPZ, stated "I have advocated for the understanding of the medical applications of cannabis my entire career, and I’m a strong believer in CBD’s ability to deliver relief. Over the past 20 years, I’ve helped thousands of patients discover customized cannabis solutions and I’m honored to work with the ZIPPZ team to help them create affordable, personalized CBD therapies that utilize cannabinoids and botanicals to deliver targeted relief to those who need it.” The ZIPPZ approach is data-driven and customer-focused. Prior to purchase, consumers take a 5-minute assessment that analyzes a variety of factors including condition, age, lifestyle, and gender. Based on the assessment results, ZIPPZ creates a customized trial pack of up to four formulas to test as well as a personalized report detailing why each product was recommended. Once the customer receives their trial pack, they can sample each product and make a final determination of which formulas worked best for them. In a recent 3rd party market research study, 89% of people completing their trial of ZIPPZ products found at least one of the recommended products met their needs. ZIPPZ Trial Packs start at $29 and include 5 doses of each recommended formula for the customer to try. Once the best products are identified by the consumer, ZIPPZ credits 100% of the Trial Pack cost towards the purchase of their first full-size bottle. Full-size bottles (60 softgels, 30 doses) start at $78. ZIPPZ products are available exclusively online at www.zippz.com To stay informed about everything ZIPPZ, follow them on social at @zippzwellness. ABOUT ZIPPZ: ZIPPZ is a direct-to-consumer, California-based CBD wellness company offering personalized, scientifically-formulated CBD solutions targeting sleep, stress, and anxiousness. Founded by a team of physicians, clinicians, scientists, and technologists, ZIPPZ dismisses the one-size-fits-all approach to CBD therapies. After consumers complete a quick and thorough 5-minute assessment, ZIPPZ uses data science to help match them with personalized solutions. Rooted in nature and activated by science, ZIPPZ combines CBD with over 30 carefully selected botanicals to deliver therapies customized to each individualâs needs. A leader in the revolution of personalized CBD therapies, ZIPPZ offers over 255 combinations of products that provide fast and effective relief. Contact Details Jive PR + Digital Jacki St. Thomas +1 310-625-7799 jacki@jiveprdigital.com Company Website https://zippz.com/

May 17, 2021 06:00 AM Pacific Daylight Time

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