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Hi-Tech Holiday Gift Guide

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/8TiX7QwCt14 With the holiday hustle and bustle in full swing, many U.S. consumers are still struggling to find the perfect tech gifts for our loved ones. A new study from the Consumer Technology Association found that this season’s tech sales will hit $142.5 billion. Tech Expert, Dave King has a few ideas to help shoppers score this year’s hottest gadgets and gear. TECH & SELF-CARE: Tech has helped transform aspects of our daily lives, including fitness, productivity, and mindfulness. One area King is excited to talk about is oral care. The Oral-B iO Series 8 combines powerful, but gentle micro-vibrations with a unique dentist-inspired round brush head design for a professional clean feeling every day. The Smart Pressure Sensor helps to keep people from brushing too hard to protect their gums and enamel. AI Recognition, plus an interactive display, helps guide brushers to their best clean for all areas of the mouth. A 2-minute quadrant timer comes built-in that pulsates every 30 seconds, ensuring a complete clean. King adds, “The frictionless, smooth magnetic drive system transfers energy to the bristle tips for spectacular clean teeth.” The Oral-B iO Series 8 is available at oralb.com and all major retailers. For more information, visit https://oralb.com/en-us/products/electric-toothbrushes/oral-b-io-series-8-electric-toothbrush-black-onyx/?utm_source=google&utm_medium=cpc&utm_campaign=&utm_term=&gclid=Cj0KCQjwtrSLBhCLARIsACh6RmiEbq-V4oACt4hbQA_DLBSabI5mKHcPOutf6QUoarstrWysIoViKx4aAroYEA. Facebook: https://www.facebook.com/oralb Instagram: https://www.instagram.com/oralb/ Twitter: https://twitter.com/OralB UP YOUR PROFESSIONAL GAME WITH TECH GEAR: All signs are pointing to remote work persisting and trending permanent for many American businesses. King says we’ve learned so much about managing hybrid and remote work over the past year-and-a-half. “At this point, it’s really time to up our professional games to look and sound our very best,” highlights King. The tech expert recommends the Poly Studio P5 kit with Sync 20, a high-performance webcam optimized for video conferencing with 1080p resolution that works with any cloud-based video platform such as Zoom and Teams – paired with the Poly Sync 20 smart speakerphone to deliver a premium audio experience. This pro-grade kit is the perfect choice for the remote or hybrid worker in your life. These tech items are available through Poly.com, Amazon, Best Buy, and other major retailers. For more information, visit https://www.poly.com/us/en/shop/holiday-promotions. Facebook: https://www.facebook.com/PolyCompany/ Twitter: @PolyCompany Instagram: @PolyCompany Hashtags: #PolySync #PolyStudio UPGRADE - FOCUS ON PRODUCTIVITY & EFFICIENCY: King says there are other ways tech can be used to increase work from home productivity and efficiency. One of his top recommendations is to upgrade everyday gadgets to something special. One of the tech expert’s favorite finds is the Happy Hacking Keyboard (HHKB) from Fujitsu Computer Products of America. He says it has an incredible following of loyal programmers, developers, and coders all over the world. “I like it’s compact, highly-customizable design and connectivity options,” adds King. The HHKB comes in three different models, two different colors — ivory and charcoal, and with either stamped or blank keys. One keyboard King highlights is the Professional HYBRID Type-S. “This keyboard is ideal for people working from home, programmers, and all computer pros. Its exclusive use of Topre silent switches provides supreme tactility, extra comfort and keystroke precision eliminating keyboard clacking,” King continues, “It’s also compact — 60% of the size of standard keyboards — and features Bluetooth compatibility so users can connect to smartphones, tablets and more.” The Professional HYBRID Type-S is available on Amazon.com or at HHKeyboard.us. For more information, visit https://hhkeyboard.us/. Facebook: https://www.facebook.com/hhkbUS/ Instagram: https://www.instagram.com/hhkb_realforce_us/ Twitter: https://twitter.com/HHKB_RF_US RESEARCH & REVIEW: A record 191 million U.S. adults plan to purchase tech items this holiday season. King says consumers can make sure they’re getting the right gift at the best price. Another one of his recommendations is to stay calm and focused. Additionally, it’s important to rely on great reviews to manage shopping expectations. King turns to the community at Slickdeals. “No one is selling anything. The service is about shoppers helping shoppers,” says the tech expert. “It’s the only shopping platform powered by millions of real people who are out there discovering, sharing, and vetting the best deals.” The site, apps, browser extension, and new loyalty program have millions of users who connect and discover the very best deals from all the top retailers, like Walmart and Amazon. King says this is important, “So you can know if you're actually getting the best product at the best price,” adding, “It’s like having 12 million friends help you understand where the best deals on the best products are happening. If you’re shopping for something specific, set a deal alert, so you’re notified when something matching your criteria gets posted.” To find reviews, go to https://slickdeals.net/. Social Media Channels: @slickdeals About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

December 20, 2021 05:00 PM Eastern Standard Time

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Mike Bako Presents His Holiday Gift Guide: GIFT IDEAS FOR EVERYONE ON YOUR LIST

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/ZxlS9kIS6CE For more information, visit DailyNational.com Every holiday season, we hear it again and again…The holiday season and the rush make it impossible to shop for everyone. Your spouse doesn’t know what they want, your kids have everything already, and yet, they keep dropping hints and making their wish list. With the holidays quickly approaching, many people are scrambling to track down the perfect gift for everyone in their lives. This year, there’s help. Digital Journalist and Trend Expert, Mike Bako, teamed with YourUpdateTV on a nationwide media tour to discuss great holiday gifting options for this year. Sending money for gathering and gifts: It’s the season of gatherings and gifts! With PayPal and Venmo, you can manage any group expense with digital payments – be it brunches with friends or that group gift for Grandma & Grandpa. PayPal also lets you personalize a free digital greeting and attach a gift of money so recipients can spend however they’d like. And New PayPal customers can earn $5 just by downloading the app, signing up and adding a payment method. Ways to Start a New Family Tradition: What better way to build traditions than through family. Ancestry helps families learn more about themselves by connecting them to family history so they can build more meaningful connections to each other and their heritage. AncestryDNA is a best-selling kit that makes it possible for people to find their unique story - from ethnic origins in precise geographic regions to the most connections to living relatives. With billions of historical records, like census, immigration, birth, marriage and military records, Ancestry helps people make meaningful discoveries about the places and people who came before them, and how they got to where they are today. Creating Your Holiday Wish List: Beyblade Burst Surge Speedstorm Motor Strike Battle Set has everything needed for battle including the first ever motorized Beystadium, 2 right/left spin launchers, and 2 spinning tops! Check this out, it features a spinning Motor Vortex disc in the center of the Beystadium and you can compete in head-to-head battling games with Beyblade Burst spinning tops, launchers, and Beystadium toys. For boys and girls ages 8 and up. Shop For Last-Minute Gifts: Target makes it easy and affordable for guests to shop for essentials and gifts up until the last minute, even when there is no longer time to ship. Target is truly a one stop shop for holiday needs, offering the most sought-after national brands such as Ulta Beauty gift sets and a curated assortment of only-at-Target products like the Target edition of Monopoly, limited-time-only LEGO® Collection x Target and popular heyday™ AirPods cases. And, knowing how important it is to get a great deal – especially in the final days of holiday prep – Target is adding new last-minute deals on thousands of gifts across its entire assortment from toys and electronics to apparel, home and beauty from Dec. 19-25. No matter how guests choose to shop, Target makes it easy to get last-minute gifts just in time for the holiday. With Target’s Drive Up service, guests can place orders online, let the store know they’ve arrived via the Target App and have a team member bring it out to their car. All without ever needing to unbuckle their seatbelt. With Order Pickup, guests can collect their online orders inside the store quickly and contactless with the scan of a barcode. Visit your local Target store, Target.com or the Target App to find and collect great holiday gifts in time for everyone on your shopping list. Last Minute Stocking Stuffers Gopuff is the leader in immediate delivery of everyday essentials. Gopuff delivers your everyday essentials in minutes, from cleaning and home products to baby and pet items, even local brands, food and drinks, including alcohol in many markets. Great for last minute gifts or stocking stuffers, Gopuff offers Gift Cards. Available for anywhere from $5 to $200, Gopuff Gift Cards can be used for any item on Gopuff, whether a high-end bottle of wine, coffee beans from a favorite local coffee shop or even a card game. The gift cards are delivered electronically, so there’s no waiting for shipping and since Gopuff features thousands of local brands on its platform, they’re a great way to shop local. About Mike Bako: Mike Bako is the Trends Editor for DailyNational.com. Mike is also the father to two beautiful boys, Evan and Henry. Reuters, FOX News, Fox Business, WPIX in New York, and ESPN Radio all frequently rely on Mike’s insights on new trends, current events, sports, and culture. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

December 20, 2021 11:07 AM Eastern Standard Time

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How a Mountain Was Made by Greg Sarris Now Available on Audible

Greg Sarris

About the Book: How a Mountain was Made by Greg Sarris Narrated by Tanis Parenteau Length: 5 hours 39 minutes In the tradition of Calvino’s Italian Folktales, Greg Sarris, author of the award-winning novel Grand Avenue, turns his attention to his ancestral homeland of Sonoma Mountain in Northern California. In 16 interconnected original stories, twin crows Question Woman and Answer Woman take us through a world unlike yet oddly reminiscent of our own: one that blooms bright with poppies, lupines, and clover; one in which Water Bug kidnaps an entire creek; in which songs have the power to enchant; in which Rain is a beautiful woman who keeps people’s memories in stones. Inspired by traditional Coast Miwok and Southern Pomo creation tales, these stories are timeless in their wisdom and beauty, and because of this timelessness, their messages are vital and immediate. The figures in these stories ponder the meaning of leadership, of their place within the landscape and their community. In these stories we find a model for how we can all come home again. At once ancient and contemporary, How a Mountain Was Made is equally at home in modern letters as the ancient story cycle. Sarris infuses his stories with a prose stylist’s creativity and inventiveness, moving American Indian literature in a new and emergent direction. “These are charming and wise stories, simply told, to be enjoyed by young and old alike—'stories need us if they are to come forth and have life too.'” – Kirkus Reviews “Stunning.... Neither an arid anthropological text nor another pseudo-Indian as-told-to fabrication. Instead, Sarris has breathed new life into these ancient Northern California tales and legends, lending them a subtle, light-hearted voice and vision.” – Scott Lankford, Los Angeles Review of Books About the Author: Greg Sarris is author of the anthology Keeping Slug Woman Alive: A Holistic Approach to American Indian Texts, the novel Watermelon Nights, and scripts for screen and stage. He is Chairman of the Federated Indians of Graton Rancheria and holds the Endowed Chair in Native American Studies at Sonoma State University. ### Contact Details Landis Communications Inc. Brianne Miller +1 650-575-7727 brianne@landispr.com Company Website https://greg-sarris.com/

December 15, 2021 07:15 AM Pacific Standard Time

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OUT OF OFFICE ALERT: Work Anywhere in the World Courtesy of Velocity Global

Velocity Global

Nationwide contest sends three winners to live anywhere in the world for a full year and keep their current job Velocity Global to showcase the positive impact of remote work by supporting the winners at no cost to their employers Velocity Global, the leading provider of global talent solutions, today announced its Out of Office Year TM contest, which provides three winners the ability to work remotely in their current jobs from anywhere in the world, paid for by Velocity Global. "In this new world of work, you can be the CEO of your own career. Talent can move across the country or across the world on their own terms and their employer can benefit,” said Ben Wright, Velocity Global founder, and CEO. “The ‘Out of Office Year’ demonstrates to employers and employees how simple it is to work from anywhere, all while gaining new life experiences and a broader world view.” Workplace flexibility remains top of mind for workers. According to an August 2021 survey from FlexJobs, 58% of employees reported they wanted to be full-time remote post-pandemic. It’s a desire among business leaders as well. In the 2022 Velocity Global Work in Progress report, 63% of the more than 1,000 tech leaders surveyed said they would prefer to work from a new location such as closer to family or overseas. As employers continue to institute policies around different workplace concepts – remote, in-office, or hybrid – employees are evaluating if those policies align with their priorities. “The ability to work remotely is one of the most important conversations employers can have with their current and potential employees,” said Robert Herjavec, founder and CEO of Herjavec Group and Velocity Global brand ambassador. “I grew a leading cybersecurity company by committing to hire top talent from anywhere. I know the benefits that ‘work anywhere’ brings to a business, but now employees know the benefits it brings to their lives. There’s no turning back and Velocity Global’s Out of Office Year sheds light on how simple it can be to make this benefit a reality.” Out of Office Year Contest Details The contest is open to all U.S. residents interested in moving to another location while keeping their current job. At OOOyear.com, applicants submit up to a 60-second video explaining where and why they want to work remotely. Velocity Global will select three applicants and fulfill their dreams of working anywhere. Velocity Global will facilitate the conversation between the employees and their employers regarding worry-free compliance, payroll, and employee support. Velocity Global will support that employee through its global work platform in any of more than 185 countries for one year at no cost to the employer. The employer simply continues to pay the salary, benefits, and other regulatory requirements just as they do now for that employee. The winners and their stories will be chronicled through Velocity Global’s social media channels to inspire other employees and employers to enter the future of work. For more information about the contest or to submit an entry, please visit OOOyear.com. Applications are now open until January 31, 2022. About Velocity Global Velocity Global accelerates the future of work beyond borders. Its global work platform simplifies the employer and employee experience to employ any talent anywhere with just a click through its proprietary cloud-based workforce management technology, backed by personalized expertise and unmatched global scale. As the largest global Employer of Record (also known as International PEO) in 185 countries and all 50 United States, more than 1,000 brands rely on Velocity Global to build global teams without the cost or complexity of setting up foreign legal entities or state registrations. The company offers additional services including Independent Contractor Compliance to assess a workforce, and Agent of Record (AoR) to streamline payments to contractors. Velocity Global was named a “Leader” in Global Employer of Record services by prominent analyst firm NelsonHall. Founded in 2014, the company has hundreds of employees across six continents. For more information visit velocityglobal.com. Contact Details Velocity Global Eli Rice +1 720-650-4348 news@velocityglobal.com Company Website https://velocityglobal.com/

December 15, 2021 07:01 AM Mountain Standard Time

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Agora Data Advances Technology

Agora

Agora Data, inventor of the first-ever crowdsourced securitization and reducing interest rate line of credit for the Buy Here Pay Here industry, recently fueled its technology platform, AgoraInsights, with more robust reporting functionality, historical trends, and real-time data. The added features provide a vital resource for an underbanked and underserved industry by making data-driven analytics easily accessible, and free of charge to all members. Agora seeks to enable auto dealers and small to mid-sized finance companies to have better analytics into their portfolio’s performance and value, and as a result make more effective business decisions. The recent AgoraInsights enhancements, based on input obtained from Agora customers and industry experts, fulfills an important need for more knowledge to plan strategically and proactively. The easy-to-use dashboards display both high-level as well as detailed information with impactful graphics, including make and body style, most sold vehicle, age of collateral, repossessed most often, highest down payment, loan valuation, loan delinquency, and more. In addition to the enhanced reporting capabilities, dealers can compare their portfolio’s performance with national and regional trends. “It is our goal to continuously improve, create, and organize data-driven information so our customers are on the forefront of industry trends and can better understand the key drivers that impact their portfolio’s performance,” said Zach Maynard, SVP of Product, Agora Data. “Agora makes available to customers the ability to utilize data-rich reporting to determine the cars that perform well, or poorly, in their region and use the information to ultimately better manage their business.” “Data science provides the backbone for all our industry-changing solutions. We’ve back-tested and trained our models with over $15 billion of loan data creating predictability and accuracy using artificial intelligence and machine learning,” said Steve Burke, CEO of Agora Data. “Reimagining auto finance with industry-changing solutions is helping dealers establish best practices and gain the freedom and resources to build wealth.” For more information about AgoraInsights https://agoradata.com/agorainsights/. Dealers and finance companies wanting to connect and gain more knowledge about their portfolios, we invite to join us at https://app.agoradata.com/signup. About Agora Data, Inc: Agora Data's platform delivers a suite of tools to empower Buy Here Pay Here dealers and finance companies to finance their subprime customers. Agora's family of auto finance products provides a wide range of critical funding paths so originators can obtain the cash they need to fuel growth, compete, and build wealth. Powered by patent pending technology, originators now have access to robust data analytics and planning resources to help optimize the performance of their portfolio. Agora Data made history by closing the first-ever Crowdsourced Subprime Auto Securitization in 2020 and followed that up with its second transaction in early 2021. For more information, visit agoradata.com or contact us at 877-592-4672. Contact Details Shelly Vandeven +1 682-282-4130 media@agoradata.com Company Website https://agoradata.com/

December 14, 2021 09:03 AM Eastern Standard Time

Velocity Global hires Colin McDonagh from Facebook to expand contractor management expertise

Velocity Global

Velocity Global, the leading provider of global talent solutions, today announced it welcomed Colin McDonagh as its vice president of Emerging Business. McDonagh applies more than a decade of experience innovating programs to source top contractor talent for global companies. McDonagh is a frequent expert speaker and contributor on the Future of Work and was the architect for Meta’s (formerly Facebook) highly respected Direct Source program. “We help companies work with anyone, anywhere, anyhow. Colin is an expert on all three,” said Eric Schroeder, Velocity Global chief operating officer. “Colin built a world-class contractor program at one of the largest companies on the planet and solved the complexities that stand between flexible talent and getting work done. He’ll apply that knowledge for our clients and our own triple-digit growth.” Velocity Global’s work platform combines the company’s proprietary cloud-based talent management technology, personalized expertise, and unmatched global scale to build globally distributed teams. More than 1,000 clients rely on Velocity Global’s platform in 185 countries and all 50 United States without the need to set up their own legal entities or state registrations. “There’s no such thing as a company that relies solely on internal employees. Companies like Meta can’t execute big ideas without a diverse workforce from every corner of the globe,” said McDonagh. “I chose to join Velocity Global to contribute proven methods to simplify the process to work with anyone, anywhere, anyhow and honestly change the future of work at incredible scale,” said McDonagh. McDonagh is based in Dublin, Ireland, and is building a global team to deliver products and solutions for contractors and freelancers. Those positions are posted with other Velocity Global opportunities at https://velocityglobal.com/about-us/careers/. About Velocity Global Velocity Global accelerates the future of work beyond borders. Its global work platform simplifies the employer and employee experience to employ any talent anywhere with just a click through its proprietary cloud-based workforce management technology, backed by personalized expertise and unmatched global scale. As the largest global Employer of Record (also known as International PEO) in 185 countries and all 50 United States, more than 1,000 brands rely on Velocity Global to build global teams without the cost or complexity of setting up foreign legal entities or state registrations. The company offers additional services including Independent Contractor Compliance to assess a workforce, and Agent of Record (AoR) to streamline payments to contractors. Velocity Global was named a “Leader” in Global Employer of Record services by prominent analyst firm NelsonHall. Founded in 2014, the company has hundreds of employees across five continents. For more information visit velocityglobal.com. Contact Details Velocity Global John Hall +1 720-650-4348 johnhall@velocityglobal.com Company Website https://velocityglobal.com/

December 13, 2021 07:01 AM Mountain Standard Time

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Spotlight Sports Group and Diario AS Enter Into Joint Venture

Spotlight Sports Group

Spotlight Sports Group (SSG), a world-leading technology, content and media company specializing in sports betting and fantasy sports, announced today a joint venture with Diario AS (AS.com), the #3 sports publisher globally. The partnership will unleash new, high-growth revenue streams by combining Spotlight Sports Group's sports betting expertise and user engagement technology with AS.com’s millions of unique monthly visitors. The joint venture brings together elements of the two businesses to create a team of specialists to oversee the management of the website. AS.com’s selection to partner with Spotlight Sports Group and its state-of-the-art affiliate technology platform reflects the size of opportunity the partnership presents for the publishing giant. “We are thrilled to have created this true partnership with AS.com. They are a progressive company with an engaged audience and alongside our specialist sports betting content, this innovative platform will keep fans fully informed to make educated bets using Spotlight Sports Group’s data-driven affiliate technology,” said Harry von Behr, Managing Director (Sport) & co-US CEO of Spotlight Sports Group. “This partnership positions Spotlight Sports Group as a leading provider of sports betting affiliate and engagement technology across the global publishing sector.” Spotlight Sports Group will deliver: Native Spanish language betting content Responsive website using Spotlight Sports Group’s bespoke affiliate technology Proprietary data sets AI-based automated content generation Smart content modules, bet builders and free-to-play games Specialist services across technical SEO, social media and real-time CRM Revenue optimization management Gonzalo Teubal Rodriguez of AS.com commented “This partnership is a win-win for AS.com. It will deliver a world-class purpose-built platform for millions of sports fans built on the foundations of Spotlight Sports Group’s affiliate technology and empowering our users by giving them access to quality content and intuitive betting information and tools.” Rodriguez added, “It’s a chance to build a long term partnership with a like-minded global publisher while creating a sustainable revenue model to complement our core publishing business.” Spotlight Sports Group announced its intention to work with the world’s largest media companies by recently expanding its global proposition. This new-look offering includes a suite of products designed to showcase its specialist expertise in turnkey affiliate solutions for global publishers. AS.com’s Spanish-language content and sports betting affiliate platform is now live and available for sports fans in Spain. For more information on Spotlight Sports Group please visit: https://www.spotlightsportsgroup.com/en_us/ ABOUT SPOTLIGHT SPORTS GROUP Spotlight Sports Group (owned by Exponent Private Equity) is a world-leading technology, content and media business specializing in sports betting and fantasy sports. Evolved from the Racing Post Group, Spotlight Sports Group engages millions of people directly through Racing Post, Pickswise, Fantasy Alarm, Free Super Tips and myracing. The company also has decades of experience in powering growth and conversion for the world’s biggest sportsbooks and media companies, delivering best-in-class technology and expert scalable content experiences in more than 70 languages. ABOUT DIARIO AS (AS.com) AS.com serves millions of users each month to its platform by using three language editions in Spanish, English and Arabic. The site primarily focuses on news, stats and commentary on soccer leagues throughout the world. In addition, it also features Spanish-language coverage of the major sports leagues in America, including the NFL, MLB and the NBA. Contact Details Hot Paper Lantern Michael Adorno +1 212-931-6143 madorno@hotpaperlantern.com Company Website https://www.spotlightsportsgroup.com/en_us/

December 13, 2021 08:01 AM Eastern Standard Time

The Micropedia of Microaggressions launches to shed light on a subtle but commonly experienced form of discrimination

Black Business and Professional Association

In recognition of the United Nation’s Human Rights Day, the encyclopedia is designed to highlight the pervasiveness and harm of microaggressions with tips to help change behaviours. “That’s so gay,” “I don’t see colour,” “Where are you really from,” ”You don’t look trans,” these are just some of the entries in a new encyclopedia called The Micropedia of Microaggressions which launched today to equip people around the world with an understanding of one of the most common forms of discrimination—microaggressions—and to support training on equity, diversity and inclusion. The comprehensive tool was co-created with a community of Canada’s diversity advocacy groups to identify microaggressions, understand their harmful impact, and give steps to unlearn behaviours. Microaggressions are everyday subtle put-downs, assumptions, and comments that, regardless of intentions, are hurtful, insulting and damaging. Research has shown that while less obvious than overt forms of discrimination, microaggressions take a significant toll on mental and physical health. Microaggressions can take many forms and are part of the ongoing experience of discrimination many individuals experience regularly. A high rate of microaggression happens daily and the impact is extremely harmful. A high rate of microaggression happens daily and the impact is extremely harmful. Here are just a few facts: 59% of individuals of Black or Afro-descent have observed an individual(s) from a certain background being treated favourably compared with those of other racial identities or ethnic origins [1] 45% of Multi-racial individuals have heard comments or jokes that mock persons of a certain racial identity or ethnic origin [2] 1 in 4 sexual minority people have experienced unwanted sexual attention while at work, the most common behaviour after inappropriate sexual jokes [3] University graduates with severe disabilities on average have worse employment outcomes than high school dropouts. [4] 60% of Americans have witnessed or potentially witnessed microaggression in the workplace. [5] “Unlike overt anti-Black racism, microaggressions are more subtle. Often, they are harder to ‘prove’ and we second guess ourselves, adding to the negative effects,” says Nadine Spencer, CEO of the Black Business and Professional Association (BBPA). “Microaggressions are part of the daily experience of many women, non-binary, Black, racialized and Indigenous people. They also affect persons with disabilities, as well as those in the LGBTQ2S+ community. It can be exhausting to decide what to call out and when or how to explain why something is harmful. This is especially true when comments may be the result of ignorance rather than malice. This resource explains the harm a person might unknowingly cause and includes real-life examples. We hope that it will help individuals to become more aware of bias, stereotypes and offensive comments and behaviours.” The digital tool was created on behalf of a community of Canada’s leading Diversity & Inclusion advocacy groups – including The Black Business and Professional Association, The Canadian Congress on Diversity and Workplace Equity, Pride at Work Canada, and Ryerson University’s Diversity Institute. Toronto’s digital and design firm Zulu Alpha Kilo developed the site and campaign. Whether you’re facing microaggressions and need a tool to share with others or are committed to being an ally and combating them, the collaborators hope this resource will spark necessary conversations and action. “Our research and work with equity-deserving groups has shown just how damaging microaggressions can be,” said Wendy Cukier, Founder of the Diversity Institute. “Not only can they have negative mental health impacts, but research from the Wellesley Institute shows physical harm as well. At the same time, we know that organizations trying to create more inclusive work environments often struggle with balancing the need to address microaggressions with the concern that they not place an undue burden or ‘emotional tax’ on those on the receiving end. The Micropedia tool may be useful in supporting the identification and understanding of the subtle and very harmful form of discrimination.” The Micropedia is looking for more organizations and individuals to join the community and continue adding entries to the resource. To contribute to the project, please visit www.TheMicropedia.org. About the Black Business and Professional Association (BBPA): Founded in 1983, the BBPA is a charitable organization whose mission is to advance Canada's Black community by facilitating the delivery of programs that support business and professional excellence, higher education, and economic development. Along with the BBPA National Scholarships, the BBPA presents the Annual Harry Jerome Awards, the National Black Business Convention (NBBPC), and workshops and programs at the BBPA Centre of Excellence. About the Diversity Institute: The Diversity Institute conducts and coordinates multi-disciplinary, multi-stakeholder research to address the needs of diverse Canadians, the changing nature of skills and competencies, and the policies, processes and tools that advance economic inclusion and success. Our action-oriented, evidence-based approach is advancing knowledge of the complex barriers faced by underrepresented groups, leading practices to effect change, and producing concrete results. The Diversity Institute is a research lead for the Future Skills Centre. For more information, or to coordinate an interview: Richard Rotman Director, PR and Communications, BrandEQ Group 416-464-2194 pr@brandeq.com 1 United Nations. “ Task Force on Addressing Racism and Promoting Dignity for all in the UN.” March 2021 2 United Nations. “ Task Force on Addressing Racism and Promoting Dignity for all in the UN.” March 2021 3 Statistics Canada. “ Experiences of violent victimization and unwanted sexual behaviours among gay, lesbian, bisexual and other sexual minority people, and the transgender population, in Canada, 2018.” 2020 4 Cukier, W. “The Future of Work is Based on Assumptions We Need to Challenge.” 2020 5 SurveyMonkey. “ Study: Microaggressions in the workplace.” 2019 Contact Details Rob Feightner +1 416-898-3480 rob@zulualphakilo.com

December 09, 2021 02:29 PM Eastern Standard Time

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StoryTap Partners with NRF 2022 to Become Retail’s Big Show’s Video Story Platform

StoryTap Technologies Inc.

For the second year, StoryTap has partnered with the National Retail Federation (NRF) to produce authentic video stories at scale. StoryTap is the patented video platform that enables leading organizations to easily create and share authentic storytelling experiences from speakers, exhibitors, and attendees. NRF will be leveraging StoryTap’s innovative technology to secure pre-show videos from attendees and speakers and will be on-site from January 16th to 18th, 2022, to produce over 250 videos throughout Retail’s Big Show. In 2020, StoryTap partnered with NRF to collect and distribute 252 authentic video reviews and rank on the first page of Google through video SEO resulting in a 3x increase in brand engagement on the NRF’s Exhibitor Testimonials webpage. “StoryTap has been an amazing addition to Retail’s Big Show,” shared Paul Kriebs, Senior Director, Brand Marketing at the National Retail Federation. “It has been so easy to collect videos, sort through them and arm them with SEO tags that we can host on our website. It has been phenomenal to get so much extra feedback and content thanks to StoryTap, and we are excited to see what NRF 2022 will bring.” StoryTap is a video story platform that simplifies video creation, curation, and distribution. The easy-to-use platform offers enterprise brands the opportunity to create brand-directed high-value and high-volume video content at a fraction of the cost of traditional video production. Our white-glove curation meets brand criteria for quality, messaging, SEO optimization, and social distribution. After submitting the videos, attendees can socially share their videos with their audiences with a single click— driving engagement and awareness about NRF 2022. “We’re thrilled to partner with Retail’s Big Show again,” shares Bernadette Butler, co-founder and CEO of StoryTap. “This conference will be our return to in-person events, and I’m certain this year will be more special than ever. I’m excited that StoryTap will capture the tradeshow with video stories from those attending, exhibiting, and speaking at NRF 2022.” As a special offer, attendees at NRF 2022 are eligible to receive an extra 20 free videos with a one-year license with StoryTap. For more information, interview opportunities or to schedule a demo, please contact: Caleigh Alleyne Public Relations Manager caleigh@storytap.com (416) 271-6196 About StoryTap StoryTap is the patented video story platform that enables you to easily create and distribute authentic experiences from real customers and employees at scale. Using our platform, you can create compelling and highly searchable video content for your organization—all without the high production costs. And by doing so, you can increase conversion rates, brand awareness, connect with more customers and prospects, and boost bottom-line results. See how Fortune 500 brands like UCLA, Danone, Enfamil and Veet are using StoryTap to build trust, loyalty and triple engagement at www.storytap.com. About NRF The National Retail Federation, the world’s largest retail trade association, passionately advocates for the people, brands, policies and ideas that help retail thrive. From its headquarters in Washington, D.C., NRF empowers the industry that powers the economy. Retail is the nation’s largest private-sector employer, contributing $3.9 trillion to annual GDP and supporting one in four U.S. jobs – 52 million working Americans. For over a century, NRF has been a voice for every retailer and every retail job, educating, inspiring and communicating the powerful impact retail has on local communities and global economies. Contact Details StoryTap Caleigh Alleyne +1 416-271-6196 caleigh@storytap.com Company Website https://storytap.com/

December 09, 2021 11:55 AM Eastern Standard Time

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