News Hub | News Direct

Clean Room Primer Group Announces Speakers for Second Roadshow Event in Chicago

Clean Room Primer

The Clean Room Primer Group today announces its selection of headline speakers for its upcoming event in Chicago, Illinois on Wednesday, November 2, 2022. The mission of the group is to demystify data clean rooms and help marketing and advertising professionals adapt and use them in a privacy-safe marketing environment. The Chicago event marks the second in a series of events for the Clean Room Primer, all geared to expand on use cases and offer real-world examples on usage of data clean rooms. The headline speakers attending the Chicago event include: Alysia Melisaratos, Head of Solutions Engineering, LiveRamp Chris Comstock, Chief Product Officer, Claravine Devin DeBlasio, VP of Product Marketing, InfoSum Frederick Stanichev, Head of Sales, Habu John Baronello, VP of Digital Transformation, Merkle “We’re thrilled to welcome industry thought leaders to come together and discuss their knowledge and experiences with data clean rooms at our second roadshow event in Chicago,” said Adam Gelles, co-founder of the Clean Room Primer group and CEO, The B2B Marketing Company. “A more privacy-centric marketing landscape is making data clean rooms more of a necessity. Education and awareness about how to use data clean rooms is critical to helping the industry adapt to new realities brought on by privacy regulations, platform changes, third-party cookie demise, the loss of identifiers and other industry evolutions.” The group has co-authored an initial piece of educational material – The Clean Room Primer – a white paper covering clean room taxonomy and definitions; use cases; and a look at the future. The white paper was released during the group’s inaugural event at Advertising Week in New York City in October. Following this event, The Clean Room Primer will continue its roadshow in two other major US cities throughout Q4 2022 with events in San Francisco and Los Angeles. Leading practitioners will share real-world insights on why and how to use data clean rooms for marketing and advertising. Remaining Clean Room Primer roadshow dates: San Francisco on November 10 @ The W San Francisco (4:00 - 7:00 PM PT) Los Angeles on December 6 @ The Huntley Hotel Santa Monica (9:00 - 11:00 AM PT) For more information and to register for the upcoming events, click here. About The B2B Marketing Company We are a leading provider of business marketing and revenue generating programs for high growth, mid-market and enterprise companies. Our clients have included Microsoft, GumGum, Integral Ad Science, Spectrum Reach, Adobe and many others across technology, media and entertainment, transportation and financial services companies. We provide clients marketing, evangelism, content and excellence programs using our proven methodologies and processes that have generated over hundreds of millions of dollars for B2B brands. Learn more at www.theb2bmarketing.co. About The Clean Room Primer Group The Clean Room Primer is an ad-hoc consortium of advertising industry executives with a shared mission of providing marketers, agencies, and publishers with a reliable and expert source on data clean rooms, their use and implementation best practices. Helping the industry prepare for a new privacy landscape. Inaugural participating companies include Habu, LiveRamp, InfoSum, Claravine, Kite Hill Public Relations, Marcato Solutions, The B2B Marketing Company, Neustar and Merkle. For more information, visit CleanRoomPrimer.com and follow on LinkedIn and Twitter. Contact Details Kite Hill PR Michael Kocher cleandata@kitehillpr.com

October 27, 2022 08:00 AM Eastern Daylight Time

Will These Streamers Benefit from Major Audience Growth?

QYOU Media

ValueTheMarkets News Commentary - More than 3 billion people around the world streamed or downloaded video at least once a month in 2020 according to Statista, with this projected to rise to 3.5 billion by 2025. A number of companies are seeking to take advantage of this huge opportunity. This article discusses the issue with reference to Netflix (NASDAQ: NFLX), Walt Disney Co (NYSE: DIS), Amazon (NASDAQ: AMZN) and QYOU Media (TSXV: QYOU) (OTCQB: QYOUF). QYOU Media (TSXV: QYOU) (OTCQB: QYOUF) operates as a media company. The business produces and distributes content created by social media influencers, artists and digital content creators on television networks, satellite television, over-the-top media and mobile platforms. QYOU Media also manages influencer marketing campaigns for major film studios and key household brands. The company primarily operates in India, where it aims to take advantage of rapidly increasing adoption of smartphone and smart TV technology. The business has launched five entertainment channels aimed at the young Indian demographic through its The Q India brand. These include its flagship channel, The Q, which was the fastest growing channel in the entire nation last year. Viewers can watch these channels across a number of platforms, including QYOU Media’s free ad-supported QPLAY app, which allows users to tune into the company’s five different TV channels through smartphones or smart TVs. Now, the business is expanding beyond video streaming too, having just acquired a controlling stake in mobile gaming specialists Maxamtech Digital Ventures. With KPMG estimating that more than 420 million Indians are online gamers, the business will be hoping this move will spur further growth. QYOU Media’s Indian offering is growing alongside its revenue. Its most recent earnings update, which covered the three months ended 30 June 2022, saw the company return record quarterly revenues of CA$6.9m, which represented year-on-year growth of 163%. Adjusted EBITDA loss also saw an improvement in the period, with a 33% reduction in loss. Net loss did widen by 7%, but the company attributed this to the launch of new channels and programming as the business rapidly expands its entertainment footprint. Netflix ( NASDAQ: NFLX ) operates as a subscription streaming service and production company. The company offers a wide variety of TV shows, movies, anime and documentaries on internet-connected devices. It serves customers worldwide. Netflix is a company synonymous with streaming, having revolutionized the way in which consumers consume entertainment in their homes. The company’s most recent quarterly earnings showed something of a return to form though, with paid subscriber numbers climbing by around 2.4 million after two consecutive quarterly declines. Even so, the company appears to have been spooked by the decline and the rate of growth seen in the most recent quarter is still far slower than Netflix had become accustomed too. This hardship has led the company to move towards some sort of ad-supported offering, while also seeking to block users from password sharing. These moves will bolster existing revenue streams and add a new one as the business faces increasing pressure from competition. New subscribers could be attracted to the service by an upcoming cheaper $7 per month offering, which includes around five minutes of advertising per hour of programming. However, the success of this significant change in the business’ model is yet to be determined. Walt Disney Co ( NYSE: DIS ) operates as an entertainment and media enterprise company. The company's business segments include media networks, parks and resorts, studio entertainment, consumer products and interactive media. The business serves customers worldwide. Another major player in the streaming landscape, with its Disney+ offering reaching 221 million subscribers in its most recent quarterly results to make Walt Disney Co the biggest streamer in the world. The enormous growth of its streaming service has propelled major revenue growth for Walt Disney Co, with revenues climbing by an impressive 26% compared to the same quarter 12 months prior. However, analysts have warned that the service could lose as many as 20 million subscribers in South Asia after it failed to secure the rights to the Indian Cricket Premier League. Vivek Couto, executive director of Media Partners Asia, told Bloomberg: “IPL drives customer acquisition. It’s regarded as entertainment not just sports by Indian households - women and men.” Perhaps this is part of the reason behind Walt Disney Co’s decision to follow some of its competitors in creating an ad-supported subscription offering, while also hiking the price for viewers who want to enjoy Disney+ without commercials. Jeff Bezos’ Amazon ( NASDAQ: AMZN ) is an online retailer that offers a wide range of products. The company’s products include books, music, computers, electronics and numerous other products. The business offers personalized shopping services, web-based credit card payment and direct shipping to customers. It also operates a cloud platform offering services globally. Having made a name for itself in the world of ecommerce, Amazon entered the video streaming fray all the way back in 2006. The service has grown significantly, with its popularity bolstered by the fact that subscription includes faster ecommerce delivery options, as well as ebook, music and grocery shopping services. But the company’s streaming service appears to be building its own successful niche within this array of services, with Prime Video shows securing 30 Emmy nominations during the company’s last full quarter. Most recently, Amazon has been making entertainment news headlines with its Lord of the Rings prequel show The Rings of Power. The fantasy series, which has been promoted through an enormous deluge of marketing, reportedly cost as much as $1bn to produce. Millions initially tuned in to the show but reaction from audiences has been mixed, with some reviewers comparing the show unfavorably with Peter Jackson’s film adaptations of Tolkien’s Middle Earth world or fantasy TV peer House of the Dragon. This could indicate that the show may not drive subscriber growth as much as Amazon had been hoping. ValueTheMarkets.com News Commentary IMPORTANT NOTICE AND DISCLAIMER PAID ADVERTISEMENT This communication is a paid advertisement. ValueTheMarkets is a trading name of Digitonic Ltd, and its owners, directors, officers, employees, affiliates, agents and assigns (collectively the Publisher) is often paid by one or more of the profiled companies or a third party to disseminate these types of communications. In this case, the Publisher has been compensated by QYOU Media to conduct investor awareness advertising and marketing and has paid the Publisher the equivalent of one hundred thousand US dollars to produce and disseminate this and other similar articles and certain related banner advertisements. This compensation should be viewed as a major conflict with the Publisher's ability to provide unbiased information or opinion. CHANGES IN SHARE TRADING AND PRICE Readers should beware that third parties, profiled companies, and/or their affiliates may liquidate shares of the profiled companies at any time, including at or near the time you receive this communication, which has the potential to adversely affect share prices. Frequently companies profiled in our articles experience a large increase in share trading volume and share price during the course of investor awareness marketing, which often ends as soon as the investor awareness marketing ceases. The investor awareness marketing may be as brief as one day, after which a large decrease in share trading volume and share price may likely occur. NO OFFER TO SELL OR BUY SECURITIES This communication is not, and should not be construed to be, an offer to sell or a solicitation of an offer to buy any security. INFORMATION Neither this communication nor the Publisher purport to provide a complete analysis of any company or its financial position.This communication is based on information generally available to the public and on an interview conducted with the company's CEO, and does not contain any material, non-public information. The information on which it is based is believed to be reliable. Nevertheless, the Publisher does not guarantee the accuracy or completeness of the information. Further, the information in this communication is not updated after publication and may become inaccurate or outdated. No reliance should be placed on the price or statistics information and no responsibility or liability is accepted for any error or inaccuracy. Any statements made should not be taken as an endorsement of analyst views. NO FINANCIAL ADVICE The Publisher is not, and does not purport to be, a broker-dealer or registered investment adviser or a financial adviser. The Publisher has no access to non-public information about publicly traded companies. The information provided is general and impersonal, and is not tailored to any particular individual's financial situation or investment objective(s) and this communication is not, and should not be construed to be, personalized investment advice directed to or appropriate for any particular investor or a personal recommendation to deal or invest in any particular company or product. Any investment should be made only after consulting a professional investment advisor and only after reviewing the financial statements and other pertinent corporate information about the company. Further, readers are advised to read and carefully consider the Risk Factors identified and discussed in the advertised company's SEC, SEDAR and/or other government filings. Investing in securities, particularly microcap securities, is speculative and carries a high degree of risk. Past performance does not guarantee future results. FORWARD LOOKING STATEMENTS This communication contains forward-looking statements, including statements regarding expected continual growth of the featured companies and/or industry. Statements in this communication that look forward in time, which include everything other than historical information, are based on assumptions and estimates by our content providers and involve risks and uncertainties that may affect the profiled company's actual results of operations. These statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results and performance to differ materially from any future results or performance expressed or implied in the forward-looking statements. These risks, uncertainties and other factors include, among others: the success of the profiled company's operations; the size and growth of the market for the company's products and services; the company's ability to fund its capital requirements in the near term and long term; pricing pressures; changes in business strategy, practices or customer relationships; general worldwide economic and business conditions; currency exchange and interest rate fluctuations; government, statutory, regulatory or administrative initiatives affecting the company's business. INDEMNIFICATION/RELEASE OF LIABILITY By reading this communication, you acknowledge that you have read and understand this disclaimer in full, and agree and accept that the Publisher provides no warranty in respect of the communication or the profiled company and accepts no liability whatsoever. You acknowledge and accept this disclaimer and that, to the greatest extent permitted under applicable law, you release and hold harmless the Publisher from any and all liability, damages, injury and adverse consequences arising from your use of this communication. You further agree that you are solely responsible for any financial outcome related to or arising from your investment decisions. TERMS OF USE AND DISCLAIMER By reading this communication you agree that you have reviewed and fully agree to the Terms of Use found here https://www.valuethemarkets.com/terms-conditions/ and acknowledge that you have reviewed the Disclaimer found here https://www.valuethemarkets.com/disclaimer/. If you do not agree to the Terms of Use, please contact valuethemarkets.com to discontinue receiving future communications. INTELLECTUAL PROPERTY All trademarks used in this communication are the property of their respective trademark holders. Other than valuethemarkets.com, the Publisher is not affiliated, connected, or associated with, and the communication is not sponsored, approved, or originated by, the trademark holders unless otherwise stated. No claim is made by the Publisher to any rights in any third-party trademarks other than valuethemarkets.com. AUTHORS: VALUETHEMARKETS valuethemarkets.com and Digitonic Ltd and our affiliates are not responsible for the content or accuracy of this article. The information included in this article is based solely on information provided by the company or companies mentioned above. This article does not provide any financial advice and is not a recommendation to deal in any securities or product. News and research are not recommendations to deal, and investments may fall in value so that you could lose some or all of your investment. Past performance is not an indicator of future performance.ValueTheMarkets do not hold any position in the stock(s) and/or financial instrument(s) mentioned in the above piece. ValueTheMarkets have been paid to produce this piece by the company or companies mentioned above. Digitonic Ltd, the owner of valuethemarkets.com, has been paid for the production of this piece by the company or companies mentioned above. Contact Details ValueTheMarkets ValueTheMarkets +44 141 530 4080 editor@valuethemarkets.com Company Website https://www.valuethemarkets.com

October 26, 2022 11:00 AM Eastern Daylight Time

Comcast Business Enhances Fiction Tribe’s Cybersecurity with SecurityEdge™ Solution

Comcast Oregon / SW Washington

Comcast Business today announced that it is supplying Portland-based creative agency, Fiction Tribe, with Comcast Business SecurityEdge ™, Business Internet and 4G LTE Connection Pro Services, enabling the business to better safeguard its data and keep its employees connected while using a hybrid work model. Fiction Tribe is an independent digital creative agency with 25 employees and 10 contractors. Unlike typical creative agencies, Fiction Tribe uses machine intelligence technology to analyze seemingly disconnected data points and identify real-time insights and recommendations to its clients. This technology, combined with Fiction Tribe’s digital and creative acumen, offers its clients unmatched deployment times, targeted messaging and actionable analytics. Because of this operational reliance on technology and data, Fiction Tribe counts on its internet and cybersecurity solutions from Comcast Business to help protect client data whenever needed, no matter where employees are working from. “With employees across the globe from Portland to Portugal, which is now standard, we need to spend time growing the business instead of worrying about online threats,” said James Rice, CEO of Fiction Tribe. “As a small business without an IT department, we rely on Comcast Business. With SecurityEdge, we can help protect employee, guests’ and contractors’ devices on the network.” A few years ago, cybersecurity solutions were less attainable for small businesses due to high costs and fixed solution designs. With SecurityEdge™, businesses have access to an advanced network solution. It works to help block threats like malware, ransomware, phishing and botnet attacks across all connected devices on a business’ network while simultaneously preventing guests and employees from accessing suspicious websites. Fiction Tribe’s finds this feature an especially important cybersecurity measure to have when working with contractors and remote workers. “I look forward to viewing the SecurityEdge Activity Summary Report. It tells me all about our network threats, including phishing, malware, and botnets,” Rice explained. “We are comforted that it helps protect our employees’ and customers’ devices.” Paired with Comcast Business’ Internet, SecurityEdge™ seamlessly runs in the background, helping to protect the network’s data, and will do so even if a small business does not have a dedicated IT department. "We want businesses to be empowered to grow. We know there is risk in that, and we want to help businesses have peace of mind," said Alan Goldsmith, vice president of Comcast Business’ Oregon/SW Washington. "As the distributed workforce continues to expand and push the boundaries of digital collaboration, network support solutions will increasingly help define a business' success. That's why Comcast Business is proud to play a role in supporting Fiction Tribe's security solutions and connectivity operations." About Comcast Business: Comcast Business offers a suite of Connectivity, Communications, Networking, Cybersecurity, Wireless, and Managed Solutions to help organizations of different sizes prepare for what’s next. Powered by the nation’s largest Gig-speed broadband network, and backed by 24/7 customer support, Comcast Business is the nation’s largest cable provider to small and mid-size businesses and one of the leading service providers to the Enterprise market. Comcast Business has been consistently recognized by industry analysts and associations as a leader and innovator, and one of the fastest growing providers of Ethernet services. For more information, call 866-429-3085. Follow on Twitter @ComcastBusiness and on other social media networks at http://business.comcast.com/social. Contact Details Comcast Business Amy Keiter +1 503-407-9109 amy_keiter@comcast.com Company Website https://business.comcast.com/

October 26, 2022 07:01 AM Pacific Daylight Time

Sharp App Joins HPL Digital Sport and Cardinal Sports Capital Accelerator Program After Year of Significant Growth

Sharp App

Sharp App, a sports betting app dedicated to the empowerment of bettors through AI-powered tools, analytics and educational programming, announced today its inclusion into the HPL Digital Sport and Cardinal Sports Capital Accelerator Program. The Accelerator Program has raised capital for Sharp App during the current 2022 NFL season to exponentially grow its subscriber base. Since its launch in August 2021, Sharp App has rapidly scaled its capabilities, expanded programming based on user demand and trends, and shown strong user growth, engagement and retention rates. Since 2021, Sharp App has: Held an 80% month-over-month premium subscriber retention rate Provided upgrades and scaled content for its Game Center, a centralized hub of news, trends, lines and betting information, and Sharp Academy, a multimedia masterclass that will teach all skill levels different aspects of sports betting, led by sports betting expert John Alessia Seen a 200% increase in daily and monthly active users in the first month of the 2022 NFL season Identified nearly half of all users engage on the Sharp App Discord add-on during NFL games “One of the most significant advances to our app is our extremely popular AI-powered props tool. In getting feedback from our users and understanding the data leveraged, we were able to quickly develop one of the most comprehensive prop tools to identify the value of player statistics across various markets,” said Sharp App co-founder and CEO Kevin Epstein. “With our inclusion into the Accelerator Program, we’ll be able to utilize the capabilities of both HPL Digital Sport and Cardinal Sports Capital to scale innovations, like our prop tool, faster and get our superior products and services in front of new investors, partners and potential users.” The vision behind the Accelerator Program is to help streamline a company’s access to essential tools needed for entrepreneurs to obtain capital, network in the right channels, effectively articulate their value proposition and get their products and services into the hands of the right audiences. “In today’s sports betting economy, capital is harder to raise. It’s more important than ever to not just have a vision, but a clear path for how the company will generate revenue and prove profitability,” said Ed Moed, CEO of HPL Digital Sport. “In a little over a year, Sharp App has shown its product provides exceptional service and value to its users through its stellar engagement and retention statistics. Sharp App is the exact type of company we built the company for and are looking forward to helping bring them to the next phase in their entrepreneurial journey.” For more information please visit: https://sharp.app/ To download the app: App Store: https://apps.apple.com/us/app/sharp-app/id1557592668 Google Play: https://play.google.com/store/apps/details?id=com.sharpapp ABOUT SHARP APP Founded in 2020, by sports betting and fantasy experts and executives from Win Daily and DFS Army, Sharp is a first-of-its-kind sports betting app. Sharp provides an all-in-one platform experience of multimedia content, tools and solutions developed specifically to educate and empower sports bettors to make smarter decisions and manage their actions. Follow Sharp on social media - Twitter, Facebook, Instagram, YouTube and TikTok. Contact Details Michael Adorno +1 212-931-6143 madorno@hotpaperlantern.com Company Website https://sharp.app/

October 26, 2022 10:01 AM Eastern Daylight Time

Does $BKYI Hold The Key To Identity Protection? 🗝 Interview With Michael DePasquale, Chairman & CEO

BIO-key International, Inc.

Contact Details Catalyst IR- William Jones, David Collins +1 212-924-9800 BKYI@catalyst-ir.com Company Website https://www.bio-key.com/

October 26, 2022 09:00 AM Eastern Daylight Time

Video

Crypto Investing: Is It Time To Dollar Cost Average?

Caleb & Brown

This educational guide exploring How To Protect Crypto Assets in a Bear Market was created in conjunction with Caleb & Brown and Benzinga. Caleb & Brown is the world’s leading cryptocurrency brokerage. Learn more here. With so much diversity in the ways successful investors have made their fortunes on Wall Street, it is hard to come to a consensus on what comprises sound investment advice. What appears to be excellent advice to a value investor, for example, may be considered a death sentence to a growth investor. Similarly, some practices that day traders consider sacred could never be replicated by swing traders. Despite the countless and contrasting opinions, there’s perhaps one idea that most successful investors would agree on: To be a successful investor, you often have to exhibit behaviors that go against human nature. For value investors, this could mean holding onto losing positions while waiting for economic conditions to improve. For growth investors, this could mean cutting losses immediately when a stop is triggered. For traders, it could mean buying as the stock has made a new high instead of waiting for “bargain” prices (William O’Neil is famous for advocating this behavior in his book ‘How To Make Money in Stocks’). These activities are all difficult because they go against human instincts. It is not instinctive to accept being wrong with grace, to patiently wait for opportunities to arise while watching others play, or to buy a product you could have gotten cheaper at another time, but successful traders exhibit these behaviors all the time. In the world of value investing, one such behavior is dollar-cost averaging, and one of its biggest proponents is billionaire business magnate Warren Buffett. What Is Dollar-Cost Averaging? Dollar-cost averaging (DCA) is the practice of systematically investing equal amounts of money at regular intervals, regardless of the price of the asset. This method is championed by value investors, like Warren Buffett, who choose to invest in companies that meet certain fundamental criteria and bet on them long-term. DCA can lower the overall impact of price volatility by decreasing the investor’s average cost per share and avoiding the risky and stressful game of bottom-hunting. Consider the following example: Hal purchases 100 shares of XYZ Company at $10. As XYZ Company drops to $9, Hal purchases another 100 shares. At $8, Hal purchases yet another 100 shares. At this point, Hal holds 300 shares of XYZ Company at an average price of $9 (8+9+10)/3). If the stock rises to $9, Hal will be breakeven on the trade, while an investor who simply purchased 100 shares at $10 will be down $100. Continuing the example above — if Hal continues to buy shares as XYZ Company oscillates between $8 and $10, and then XYZ Company rises to $15, the investor will suddenly have a significantly larger profit than the investor who placed a one-time purchase at $10. Thus, DCA also allows investors to accumulate substantial positions, potentially at a cheaper average price. The two most important factors of DCA are the conviction in the asset the investor is dollar-cost averaging into and the time horizon they have set for the DCA process. Many professionals advise investors to DCA into the most secure investment vehicles like the SPDR S&P 500 ETF (NYSEARCA: SPY) or the Nasdaq Composite Index (INDEXNASDAQ:.IXIC) over an extended period of time — usually five to 10 years. A finding by Official Data shows that dollar-cost averaging $100 per month into the S&P 500 from 1900 to 2022 would have yielded about $7.6 million. Because of its ease and simplicity, DCA has been hailed by many as a default mode of wealth generation. Warren Buffett famously says, “If you like spending six to eight hours per week working on investments, do it. If you don’t, then dollar-cost average into index funds.” Considerations In A Bear Market With 2022’s bearish stamp on the equities and cryptocurrency markets, investors may be wondering whether it’s an appropriate time to start their own DCA streams. It should be noted that while DCA could reduce volatility and help investors build for the future, each person’s risk tolerance is different. The best practice for those who do not call finance a profession is to consult a professional as to whether this is the best course of action for you. Luckily, several traditional equities brokerages and banks like Toronto-Dominion Bank (NYSE: TD) and Interactive Brokers Group Inc. (NASDAQ: IBKR) provide DCA options. As the world’s leading cryptocurrency brokerage, Caleb & Brown also offers investors insight into the DCA process with a specific and expert focus on the cryptocurrency space. If you’re planning on investing in Bitcoin (BTC), Ethereum (ETH) or any other cryptocurrency in the 2022 market and you’re considering DCA as a potential strategy, head over to Caleb & Brown and connect with your very own personal broker. Click here to get started. Interested in learning more about the things to keep in mind in a bear market? Check out the previous article in this series here. Caleb & Brown helps clients safely trade cryptocurrencies with a 24/7 personal broker service. Caleb & Brown's clients range from beginners needing a trusted partner, to seasoned investors and institutions looking to execute trades of any scale and complexity, seamlessly. The crypto brokerage has grown to support 21,000 clients across 100 countries, continuing to put personalised service, education and consumer protection at the heart of everything they do, as has been the company's promise since its foundation in 2016. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Chris Nedelkos chris@calebandbrown.com Company Website https://calebandbrown.com/

October 26, 2022 08:00 AM Eastern Daylight Time

Let The Experts Guide You Through Crypto Winter

Caleb & Brown

This educational guide exploring How To Protect Crypto Assets in a Bear Market was created in conjunction with Caleb & Brown and Benzinga. Caleb & Brown is the world’s leading cryptocurrency brokerage. Learn more here. 2022 has proven a challenging year for cryptocurrencies and equities so far. At the time of writing, the SPDR S&P 500 ETF (NYSEARCA: SPY), Nasdaq Composite (INDEXNASDAQ:.IXIC) and SPDR Dow Jones Industrial Average ETF (NYSEARCA: DIA) have declined by 25%, 35% and 20%, respectively, from their 2021 highs. Cryptocurrency has mirrored these declines, albeit with greater intensity. The Bitcoin (BTC) price has come down to a low roughly 75% off its all-time-high, and Ethereum’s (ETH) price has declined to a low ~82% off its all-time-high. Altcoins like Solana (SOL), Polygon (MATIC) and Dogecoin (DOGE), all of which were stellar 2021 performers, have been dragged in the tracks left by their larger market cap counterparts, seeing their prices decline approximately 87%, 72% and 90% since their 2021 highs. A report by IMFBlog, a blog on economic and financial insights run by the government-backed International Monetary Fund (IMF), concludes, “There’s growing interconnectedness between virtual assets and financial markets,” leading many to believe that while poor macroeconomic conditions persist, cryptocurrencies will likely remain in their dire state. Despite what the headlines may suggest, there’s no need to panic. Volatile periods are typical in the crypto market. What’s important in these periods is to protect mental and financial capital and avoid catastrophic behaviors. For Caleb & Brown, the world’s leading cryptocurrency brokerage, helping investors navigate the complexities of buying, selling and swapping cryptocurrency is a core function of their business. Through their personalized broker service, investors gain access to experts with a wealth of experience in navigating crypto markets. What’s more: Caleb & Brown’s brokers are available 24/7, ready to discuss every concern, idea or speculation. Whether you’re mapping out a hedging strategy, considering dollar-cost averaging (DCA) or aiming to learn more about cryptocurrency in general, C&B’s brokers can guide you through it all. Using Key Indicators And Performance Road Maps As Guides Like Coinbase Global Inc. (NASDAQ: COIN) and Interactive Brokers Group Inc. (NASDAQ: IBKR), Caleb & Brown provides top-of-the-line brokerage services at affordable rates and exceptional speed. Unlike its two counterparts, however, Caleb & Brown prides itself on providing a personal touch to its brokerage services for crypto beginners and sophisticated investors alike. This allows the company to help investors understand the market and their own goals so they can determine an investment strategy. For example, through consultations with brokers, Caleb & Brown will allow investors to: Appropriately diversify their crypto portfolios based on their risk tolerance Seek education about altcoins and learn about their risk and reward potentials Use key indicators, like all-time highs and market dominance, to tailor a strategy and time horizon for future returns Protect their gains by making sure risk is well-managed and hasty decisions are avoided As opposed to being a platform where one simply executes trades, Caleb & Brown’s personalized experience creates an environment for investors to upskill, learning about key investing concepts, such as risk management, and wealth-building concepts with a broker by their side. Speaking on this topic, the company says on its website, “We say it as it is, investing in crypto is not always smooth sailing. That’s why we exist, to help you navigate the complexity and reduce the risk, so that you can capitalize on this transformative asset class and build a better future.” The End Of The World? Contrary to prominent news headlines, all is not lost. Bear markets and crypto winters are cyclical occurrences that provide a necessary cool-off period for the economy before the next bull run. Every bear market in history has replicated this cyclical process. Even Bitcoin’s recent 70%+ declines have been seen at least three times before, as discussed in a previous article. The market can be a noisy and confusing place, but it doesn’t have to be. Enjoy peace of mind thanks to the education and personalised service of Caleb & Brown’s crypto brokers here. Are you interested in gauging if now could be the right time to invest in crypto? If so, read this previous article in this series here, to learn about the tried-and-test dollar-cost averaging investment technique to get started. Caleb & Brown helps clients safely trade cryptocurrencies with a 24/7 personal broker service. Caleb & Brown's clients range from beginners needing a trusted partner, to seasoned investors and institutions looking to execute trades of any scale and complexity, seamlessly. The crypto brokerage has grown to support 21,000 clients across 100 countries, continuing to put personalised service, education and consumer protection at the heart of everything they do, as has been the company's promise since its foundation in 2016. This post contains sponsored advertising content. This content is for informational purposes only and not intended to be investing advice. Contact Details Chris Nedelkos chris@calebandbrown.com Company Website https://calebandbrown.com/

October 26, 2022 08:00 AM Eastern Daylight Time

WATI raises $23M series B funding round, powering WhatsApp for businesses

WATI

Over 2 billion people around the world use WhatsApp to communicate everyday things and it’s little wonder that businesses are taking to the messaging platform to support their customers where they feel most comfortable. Helping them supercharge this approach, customer and sales engagement tool WATI (which stands for ‘WhatsApp Team Inbox’) is today announcing a $23M series B funding round to scale the team and product and reach more businesses globally. The funding round was led by Tiger Global with participation from existing investors Sequoia Capital India & Southeast Asia, as well as new investors DST Global Partners and Shopify. This marks Shopify’s first venture investment in a startup operating in the Southeast Asia region. This series B comes hot on the heels of a $8.3M series A round 10 months ago; in total, WATI has raised over $35M since 2020. WATI enables companies to have scalable, yet personalised, conversations with an easy-to-use customer engagement software that is built on WhatsApp’s Business API. WATI’s vision is to help businesses meet their customers where they are – on messaging platforms – so they are always accessible, personalised, and can engage in real time. Through the WATI platform, SMBs can send personalised notifications from their system in a programmatic way through WATI’s API. They can also support their customers through a collaborative team inbox with multiple agents, smart routing, canned responses, data tagging, and analytics. Many of these interactions can be automated through low-code workflow builders and chatbots. Bianca Ho, Co-Founder at WATI, commented: “It’s been an exciting 2022 at WATI culminating with this new funding round. We doubled down on our product with more automations, making it a seamless digital tool and must-have for any business. We went vertical in our approach and created integrations and partnerships with Zoho, Shopify, Google Sheets among others to really help scale growth and sharpen the product. The team has grown, revenue and customer numbers have doubled and now we look to scale the business, operations, teams around the world.” This year, WATI has grown its remote-first team by 50%, attracting leaders from Twitter and Freshworks. Revenues and customer growth have doubled in the past 12 months as users find ROI in both time saved and increased revenue from automated workflows connected to eCommerce platforms and CRMs. WATI has over 6000 customers across 78 countries including SMBs providing domestic house cleaning services to schools, tutorial centres, medical institutions and ecommerce, Shopify stores and many more. Ken Yeun g, co-founder at WATI, added: “The business messaging market has grown enormously. Meta estimates that around a billion people per week communicate with a business or service account across WhatsApp, Messenger and Instagram. This insight is critical for what’s happening now and what’s coming ahead. About 40% of Meta’s advertisers globally - over 4 million businesses - use click-to-message ads, which redirect people from Facebook or Instagram into one of Meta’s messaging products to chat with a business. WATI is well placed to service this demand and beyond.” With additional funding, WATI will continually scale the team and invest in the product stack for low-code automation encouraging wider adoption of digital tools. WATI plans aggressive go-to-market plans in emerging markets, such as Latin America and Southeast Asia. Founders Bianca Ho and Ken Yeung started working together in 2016 with Clare.AI creating omni-channel AI digital assistants for large Asia enterprises. In 2020, they launched WATI to help SMB with a self-service, low code product on the WhatsApp Business API. Bianca has worked at Zendesk. Ken was a lead application developer for SaxoTraderGO, a cloud based trading platform that offered clients access to 37 stock exchanges. About WATI Founded in 2020 in Hong Kong, WATI helps companies have personalised conversations with customers at scale with an easy-to-use customer engagement software that’s built on WhatApp’s Business API. For further information visit: https://www.wati.io/ About Tiger Global Management Tiger Global Management, LLC is an investment firm focused on private and public companies in the internet, software, and financial technology sectors. Since 2001, Tiger Global has invested in hundreds of companies across more than 30 countries, including investments ranging from Series A to post-IPO. The firm aims to partner with dynamic entrepreneurs operating market-leading companies in its core focus areas. Tiger Global's investments have included JD.com, UiPath, Stripe, Databricks, Bytedance, Snowflake, Facebook, Alibaba, Procore, Chime, Blend, Peloton, Attentive, LinkedIn, Flipkart, and Toast. Contact Details WATI Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.wati.io/

October 26, 2022 07:00 AM Eastern Daylight Time

Image

Public Relations Global Network Expands Asia-Pacific Presence with Addition of New Zealand Agency Alexander PR

Public Relations Global Network

Following its 2022 Asia Summit Conference and Fall Member Meeting in Singapore, the Public Relations Global Network (PRGN) announced today it has added New Zealand-based Alexander PR Ltd. to its global network, enhancing its ability to serve clients throughout the world. Following the addition of five new member agencies earlier this year, the latest move marks the 30 th anniversary of the global agency network, further expanding its presence in the burgeoning Asia-Pacific region. The addition raises the number of member agencies in the network to 53 and adds local PR and communications expertise in the southwest Pacific area from Alexander PR’s office in Auckland, New Zealand. The newest PRGN member, Alexander PR, is a full-service public relations agency specializing in reputation management. The firm assists boards, CEOs, business owners and marketing decision makers with reputation, strategy, content and commercial opportunities. “New Zealand’s Alexander PR is a global leader in public relations,” said PRGN President David Fuscus. “Under the leadership of Kate and Dwayne Alexander, the firm serves a stellar client base with innovative and pioneering communications. The Public Relations Global Network is proud to welcome Alexander PR as the 53 rd member of the world’s leading public relations network.” “Joining the global PRGN family is a significant milestone for us and one that we know will benefit both our team and clients,” said Kate Alexander, co-founder of Alexander PR. “We pride ourselves on client service and results within a collaborative, supportive company culture, all of which is rewarded by longevity and tenure – a number of clients and staff have been with us for more than 15 years. Having established a reputation for award-winning work in New Zealand and internationally, we are greatly looking forward to expanding our global footprint and working with like-minded peers in the Public Relations Global Network.” In addition to joining PRGN, Alexander PR added another three accolades to its 11 international awards at the SABRE Awards Asia-Pacific 2022 held in Singapore earlier this month, including the coveted Diamond SABRE Award – CEO of the Year (Rhiannon McKinnon) – Addressing gender equity through financial wellbeing – Kiwi Wealth with Alexander PR; Geographic – Global (led out of Asia-Pacific with work in other regions) – Changing the world with the 4 Day Week – 4 Day Week Global with Alexander PR; and Best Micro Asia-Pacific Agency to work for – Alexander PR. Founded in 2005, the team led by experienced communication veterans Kate and Dwayne Alexander, Alexander PR is best known locally for its strategic crisis, issues and reputation management as well as for numerous national and international campaigns. Among its most notable clients, alongside 4 Day Week Global, Kiwi Wealth, and HERA, are trustee company and philanthropy management leader Perpetual Guardian, life insurer Partners Life, property data and analytics provider CoreLogic New Zealand, accommodation group Sudima Hotels, multinational energy and automation digital solutions specialist Schneider Electric New Zealand, Crimson Education, Cambridge Assessment International Education and a dozen other global stock exchange listed firms. About the Public Relations Global Network Founded in 1992 by a group of visionary public relations leaders, with approximately 1,000 professionals in 62 locations, PRGN is one of the world’s largest international public relations networks.PRGN partners are independent, local, owner-operated public relations and marketing communications firms that share expertise and resources, while providing broad-based comprehensive communications strategies to clients worldwide.Companies or organizations interested in the services of PRGN’s local agency network can visit the Agency Directory or contact PRGN’s executive director Gábor Jelinek at gabor.jelinek@prgn.com for more information.Independent agencies interested in joining the network can visit the member recruitment section of the PRGN website for more information or email its membership chair, David Wills, Senior Vice President of Media Profile, at david.wills@mediaprofile.com About Alexander PR Alexander PR and The Content Place assist boards, CEOs, business owners and marketing decision makers with reputation, strategy, content and commercial opportunities. We are a New Zealand-based, full-service public relations agency with global reach, specialising in reputation management. Having established a record of high performance and market-leading results in a global landscape, Alexander PR combines traditional public relations expertise with forward-thinking digital marketing and content creation strategy to help clients achieve their bottom-line objectives. We specialise in building media relationships and achieving results in earned, owned, and sponsored media to enhance our clients’ reputations. With a sound understanding of what makes a business tick, the team at Alexander PR brings its specialist knowledge and profile-building experience to the partnership to achieve real, measurable outcomes for clients. Whether it is quality media coverage, brand positioning or ad-hoc crisis communication you need, the team has the know-how and expertise required. For more information on the services we offer, refer to our services page. The Alexander PR team provides comprehensive 24/7 crisis and issues management services and expertise. Our professionalism, relationships with media and industry experts, confidential support, and years of experience in crisis management across all sectors are the tools we use to protect clients, their reputations, and their businesses. Learn more at https://companycrisis.co.nz/ Our comprehensive services include specialist content marketing curator The Content Place, a separate division of Alexander PR and a full-service content marketing and book publishing provider which supports clients’ objectives for achieving targeted media wins in their desired channels and platforms. The Content Place provides access to the best business, tech, financial and consumer writers, videographers and photographers in New Zealand. We have built relationships with these quality people over many years and can help you create, share your story, and achieve business outcomes. We are your content marketing place. Learn more at https://alexanderpr.co.nz/the-content-place Contact Details Public Relations Global Network (PRGN) Gabor Jelinek +36 30 162 8910 gabor.jelinek@prgn.com Company Website https://prgn.com

October 24, 2022 09:04 AM Eastern Daylight Time