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The Publisher Desk, in Partnership with PuckPedia, Has Launched an NHL Salary Cap Widget, Available to Sports Publishers

The Publisher Desk

The Publisher Desk, one of the country’s top integrated audience development and growth partners for digital sports publishers, today announced a partnership with PuckPedia to launch a salary cap widget and provide associated data about NHL team’s salary cap standing across the company’s portfolio of sports publishers. “Salary caps drive roster decisions across the NHL,” said Jeff Misenti, co-founder of The Publisher Desk. “But very rarely does the commentary and journalism around sports include the visual context about how salary caps affect teams. This new feature gives audiences of Sportsnaut, Forever Blueshirts, and our network of sports publishers an easy-to-understand and accessible way to access both cap and salary data for their favorite teams and players.” The Cap Tracker can be added within a relevant story, clearly displaying a team’s projected cap hit, as well as its projected and current cap space. This vital information gives fans a quick and easy way to see their team’s financial flexibility. For those who want to dig deeper, a simple click lets you explore contract details for every player across every NHL team, with all data powered by PuckPedia. A live example of the tool can be seen on the Company’s flagship sports site Sportsnaut.com here. The NHL Cap Tracker is available as an exclusive benefit to any publisher in their portfolio, as part of The Publisher Desk’s commitment to delivering a better fan experience for sports publishers. “True fans not only understand the action on the ice but also the economics behind the teams,” Misenti said. “They sound off on player performance in the context of what a salary is, and how that pay affects the cap and compensation for the whole team. Given how important salaries and caps are to sports like hockey, the more data, the better for the audience.” About The Publisher Desk The Publisher Desk, based in New York with offices in London and South Florida, is a fully integrated audience development and content monetization partner to digital publishers, in addition to publishing several owned and operated sites. The company, founded in 2014, helps websites increase advertising revenues and reduce operational costs. Our team provides the proper resources, direction, operations, technology, and support for digital business, empowering sports, lifestyle & business media brands to connect with their audience and value-aligned advertisers. About Sportsnaut Sportsnaut is the most powerful name in sports. Since launch in 2014, Sportsnaut has been dedicated to covering the big and little stories in sports without an agenda. The company, and its publishing partners, provide news, opinion, rumors, and statistics for fans of the NFL, NCAA Football, NBA, NHL, Golf, NCAA Basketball, MLB, and more. Contact Details For The Publisher Desk press@publisherdesk.com Company Website https://www.publisherdesk.com/

July 31, 2023 09:15 AM Eastern Daylight Time

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Human Rights Index: A Beacon for Refugee Advocacy in India

Human Rights Transparency Trust

We are excited to announce the establishment of the Human Rights Index, a platform aimed at raising awareness about the complex web of discrimination, violence, and violation of rights faced by refugees in India. Our initiative will concentrate on educating European journalists, NGOs, policymakers, businesses, and everyday citizens about this pressing issue. Rooted in a collective of concerned European citizens, the Human Rights Index is born out of a shared vision of a world that respects and safeguards the rights of every human being, regardless of their nationality or ethnic background. Our mission is to illuminate the plight of refugees in India, an issue that demands global attention. Despite its vibrant cultural tapestry and shared history with neighbouring countries, India, one of the world's most populated nations, has witnessed systemic discrimination against its refugee population. Individuals fleeing conflict, persecution, and humanitarian crises often face a new set of formidable challenges upon arrival in India. We believe in more than just awareness; we are committed to challenging the prevailing narrative, driving tangible change, and making a significant difference in the lives of the people affected by this crisis. Europe, with its longstanding commitment to human rights, is our primary focus. It is a region with the capacity and responsibility to influence global policies and practices that uphold human rights. By raising awareness among European citizens, we can collectively advocate for changes that ensure the protection of refugees worldwide. To realize this goal, the Human Rights Index will employ a range of strategies. We will present credible data on refugees' living conditions, legal status, access to essential services, and overall treatment in India. This data will form the backbone of our campaign, ensuring a factual foundation for our advocacy. Simultaneously, we will harness the power of storytelling to humanise the issue. By sharing refugees' personal experiences and stories, we aim to bridge the geographical and cultural divide, fostering empathy and understanding among our audience. Furthermore, the Human Rights Index will actively engage in educational outreach. Collaborating with schools, universities, and community groups across Europe, we aim to weave the narrative of India's refugee crisis into curriculums and community discussions. Finally, we are passionate about promoting active citizen participation. To this end, we will provide a platform for European citizens to show their solidarity with refugees in India through online campaigns, fundraising, and volunteering opportunities. While we acknowledge the magnitude of the task at hand, we firmly believe that by raising awareness and sparking dialogue, we can ignite a wave of change that will ultimately lead to a more compassionate and inclusive India. We invite you all to join us on this mission. Stand with us. Amplify the voices of the unheard, shed light on their struggles, and stand up for their rights. Together, we can make a difference. Because human rights should never be a matter of geography. For more information, please visit our website at www.hrindex.fund or contact our press office at press@hrindex.fund. About the Human Rights Index: The Human Rights Index is a platform dedicated to raising awareness about the complex crisis faced by refugees in India. Its mission is to bring attention to the history of discrimination and violence faced by religious and ethnic minorities in India. Through research and advocacy, it aims to promote human rights and support those affected by persecution. Contact Details Human Rights Index Press Team +44 7854 421001 press@hrindex.fund

July 31, 2023 03:00 AM Eastern Daylight Time

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WHAT'S COOL FOR SCHOOL 2023

News Media Group, Inc.

Contact Details Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

July 28, 2023 06:00 AM Eastern Daylight Time

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Hunter Biden Plea Deal Rejected by Federal Judge

National Legal & Policy Center

Federal Judge Maryellen Noreika in Delaware rejected a sweetheart plea deal whereby Hunter Biden agreed to plead guilty to two misdemeanor tax violations and enter a pretrial diversion program for a felony gun charge. The gun charge would be dropped if he stayed off drugs and alcohol and complied with other conditions for two years. The prosecutors also recommended that there would be no jail time for the two tax charges. The National Legal and Policy Center (NLPC), an ethics watchdog group, had previously blasted the lenient plea agreement between the U.S. Attorney for the District of Delaware, David Weiss, and Hunter Biden. NLPC called upon Judge Noreika to reject the deal. The plea deal fell apart when the prosecutor told the court that the investigation is still ongoing, but Hunter and his attorneys thought the plea deal would give him immunity for any other crimes he may have committed. The frustrated judge gave the two sides some time to settle their differences during a break in the hearing but further problems arose regarding the gun charge. If Hunter did not abide by the terms of his pretrial diversion program, the judge was concerned that she would be the one to decide that the prosecution of the gun charge should proceed. She made it clear that the judiciary does not have that prosecutorial power under our Constitution’s separation of powers. She gave the parties thirty days to file additional briefs on a revised plea deal. Notably, Judge Noreika grilled Hunter during the hearing on the source of his foreign income. Hunter admitted receiving taxable income from Burisma oil company in Ukraine, where he was on the Board, and from a Chinese energy company. Yet despite the five-year investigation, no charges were brought against Hunter under the Foreign Agents Registration Act (FARA) for engaging in political activities on behalf of Burisma and Chinese interests, despite overwhelming evidence that NLPC had presented to the Justice Department in 2020. “It’s outrageous that after a five-year investigation of Hunter Biden, and the recent IRS whistleblowers’ sworn testimony of a Justice Department coverup and obstruction, the best that the prosecutor can come up with is a couple of misdemeanor charges and recommend probation as a slap on the wrist,” said Paul Kamenar, counsel for NLPC. “Thankfully, Judge Noreika rejected the plea deal as we urged, but it remains to be seen if a new deal is agreed to,” Kamenar added. "The two-level system of justice whereby the Biden family gets a pass is rightfully perceived by the public as the politicization of the justice system,” said Peter Flaherty, Chairman of NLPC. “If the Justice Department continues to cover up for the Biden family, Congress must vigorously pursue its investigation, which appears to be leading to impeachment proceedings.” ### Founded in 1991, NLPC promotes ethics in public life and government accountability through research, investigation, education, and legal action. Contact Details National Legal and Policy Center Dan Rene +1 202-329-8357 drene@nlpc.org Company Website http://www.nlpc.org

July 27, 2023 11:59 AM Eastern Daylight Time

Boost Mobile is Modernizing Their Network: Here’s How

Benzinga

By Faith Ashmore, Benzinga Check out Boost Mobile’s $10/mo for 2GB of 5G/4G data deal for qualifying new customers! Picture this: a busy intersection in a busy city, people bustling from one location to another, busily typing away or talking on the phone as they walk – and, inevitably, at least one or two of those people will be raising their phone up toward the sky trying to get better service, or tapping on their screen with increasing frustration, fruitlessly trying to get their WiFi to work. These breakdowns can cause significant disruptions in mobile services, leading to revenue losses and customer dissatisfaction. The root cause of these breakdowns can vary from hardware failures to software glitches to natural disasters. The surge in mobile traffic frequently overwhelms the infrastructure, leading to slowdowns and outages. Simply put, older infrastructure is dying out. To address these issues, one would assume that mobile carriers are investing heavily in upgrading their infrastructure and implementing new technologies. However, despite these efforts, many carriers are still struggling to keep up with the rapid pace of technological change. This is where Boost is set apart – Boost is building new infrastructure to get ahead of this issue. Natural disasters are also worsening the issue of infrastructure breakdowns for mobile carriers, with climate change making it even more challenging. Hurricanes, floods and wildfires can damage or destroy physical infrastructure, leading to prolonged outages. To make their infrastructure more resilient, Boost Mobile (NASDAQ: DISH) is exploring new solutions, such as deploying backup power systems and improving network redundancy. Additionally, the deployment of 5G networks can help solve this issue by providing faster and more reliable services, allowing for more efficient disaster response and recovery efforts. Boost Mobile is actively working to bring 5G technology to all its customers, which can help mitigate infrastructure breakdowns. With the evolution of mobile technology, 5G promises to deliver high-capacity and blazing-fast mobile technology that will enable the next wave of mobile wireless innovation. Boost plans to leverage its 2.5 GHz spectrum and deploy Massive MIMO radio technology to achieve this goal. The Massive MIMO technology can deliver greater capacity than current LTE systems, which will enable Boost to offer faster speeds, increased network capacity, and an overall better experience for its wireless customers. By deploying 5G technology, Boost aims to stay ahead of the competition and provide its customers with the latest and most advanced mobile technology available while also improving the resilience of its infrastructure and reducing the risk of breakdowns. The company is also expanding its 5G network with new towers and new hardware to ensure that all of its users have access to the best network available with better quality service and more coverage. Boost Mobile is also offering a promotional deal exclusively for new customers, providing unlimited talk and text, along with 2GB of 5G/4G data and mobile hotspot capability. The deal also includes a free SIM kit valued at $9.99 and free two-day shipping. The service is compatible with most unlocked GSM phones. In addition to low rates, by prioritizing the resilience of its infrastructure and the needs of its customers, Boost seems to have positioned itself well to succeed in an increasingly connected world. Boost's deployment of 5G networks can also facilitate more efficient disaster response and recovery efforts in addition to improving the resilience of its infrastructure. With faster and more reliable services, Boost can help first responders and affected communities stay connected during natural disasters, making it the carrier of choice for those seeking the latest and most advanced mobile technology available. Check out Boost Mobile’s 2GB for $10/mo deal for qualifying new customers! Based on a comparison of the Boost $25/mo. Unlimited plan to other carrier's $29/mo. unlimited plan. After 1 mo., you will pay $25/mo. Unless you call to cancel. AutoPay required. This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

July 27, 2023 09:00 AM Eastern Daylight Time

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Kevel Establishes OpenRTB Protocol for Retail Media

Kevel

Platform monetization leader Kevel today announced the formation of an industry working group to establish an OpenRTB Protocol for Retail Media, a groundbreaking update to the OpenRTB framework. The protocol will set new standards for programmatic advertising in retail media and address challenges industry stakeholders are facing in privacy and data protection, data optimization, and transparency. “We are in the midst of a retail media rebellion, where it has never been more clear that retail media needs to seize control of platforms, infrastructure and data to stay competitive in a crowded marketplace,” says James Avery, CEO and founder, Kevel. “The OpenRTB Protocol for Retail Media is going to fix that by setting a standard to address challenges concerning efficiency, flexibility, and trust. With this newly established framework, we’re offering the industry a comprehensive set of updates and enhancements that can help streamline the programmatic advertising ecosystem.” Kevel’s OpenRTB Protocol for Retail Media will provide industry stakeholders with many benefits and features including: Biddable Product Sponsored Listings: the new framework supports biddable product-based sponsored listing creative formats, enabling advertisers to bid on relevant in-store sponsored listing ad inventory with real in-stock products based on their product catalog. Enhanced Privacy and Data Protection: adhering to the latest privacy regulations and industry best practices, offering improved user consent management and data protection mechanism enables publishers and advertisers to prioritize user privacy while delivering relevant and personalized advertising experiences. Bidstream Data Standardization: introduces standardized bidstream data, ensuring consistency and compatibility across different platforms and technology providers. This facilitates seamless integration between buyers and sellers, leading to increased operational efficiency and reduced friction. Supply Chain Optimization: advertisers gain improved visibility and control over the programmatic supply chain, allowing them to detect and mitigate fraud, verify ad placements, and optimize campaign performance more effectively. Increased Transparency and Trust: promotes greater transparency by providing clear and standardized mechanisms for transactional data sharing, supply path optimization, and ad fraud detection. This fosters trust among industry participants and strengthens the overall programmatic advertising ecosystem. “OpenRTB Protocol for Retail Media marks a significant milestone on how we can improve digital and programmatic advertising now and for the future," says Avery. “By introducing these cutting-edge standards and capabilities, we are giving publishers, advertisers, and technology providers the tools needed to navigate the dynamic digital landscape with confidence and achieve their goals more efficiently." Are you ready to join the rebellion? Kevel invites all stakeholders in the digital advertising industry to explore OpenRTB Protocol for Retail Media and leverage its powerful features. Click here for information. ABOUT KEVEL Kevel offers the infrastructure APIs needed to quickly build custom ad platforms for sponsored listings, internal promotions, native ads, and more -- allowing brands to drive new revenue in a user-first way. Kevel is committed to the vision that every online retailer and publisher should be able to add privacy-focused ad revenue streams and take back the Internet from Google, Amazon, Facebook, and other digital monopolies. Customers like Ticketmaster, Yelp, Strava, Klarna, and many more have already launched successful ad platforms on Kevel. The company has received many accolades, most recently winning the 2021 Digiday Technology Award for Best Monetization Platform for Publishers and recognized by Insider as one of the hottest adtech companies of 2021. Learn more at www.kevel.com. Contact Details Veronica Ruth +1 845-430-8743 kevel@kitehillpr.com Company Website https://www.kevel.com/

July 27, 2023 09:00 AM Eastern Daylight Time

Neuroinflammation A Key Indicator For Alzheimer’s, But Current Treatments Show Little Success In Reducing Or Even Increase It — Could This Rising Company Have The Answer?

Benzinga

By David Willey, Benzinga There have been several accelerated approvals granted to treatments for patients with Alzheimer’s disease (AD) by the Food and Drug Administration (FDA) in recent months, and there are several treatments also in development. Tiziana Life Sciences (NASDAQ: TLSA), a biotechnology company with a robust pipeline of therapies, is looking to bring a novel therapy to market that would tackle neuroinflammation in patients with AD. In 2021, the FDA granted accelerated approval to Aducanumab, developed by Biogen Inc. (NASDAQ: BIIB), and early in 2023, it gave accelerated approval to Lecanemab, developed by Eisai Co Ltd (TYO: 4523) and Biogen. Both immunotherapies target the disease pathology by reducing amyloid plaque buildup in the brain. While Lecanemab does slow the rate of cognitive decline, it includes the risk of adverse events, and Aducanumab was denied authorization by the European Medical Agency, partly because of fears of side effects like swelling in the brain. A couple of other treatments are currently in development for treating AD, including Eli Lilly’s (NYSE: LLY) Donanemab, which expects a decision from the FDA by the end of the year, and Acumen Pharmaceuticals’ (NASDAQ: ABOS) ACU193, which has announced safety and efficacy results from its phase 1 trial. Tiziana Focusing On Neuroinflammation For AD While these drugs target amyloid, none of them are focused on reducing neural inflammation. However, neuroinflammation is a key indicator for AD, caused by microglia – the primary immune cells of the brain – that are activated by the buildup of amyloid plaque. Targeting neuroinflammation has the potential to be a successful therapeutic strategy for tackling mild to moderate AD. An investigational new drug (IND) application has filed for Foralumab, a treatment that dampens neuroinflammation by binding to T-cells. “There are no FDA-approved treatments for Alzheimer’s disease specific to the neuroinflammation caused by microglia activation triggered by amyloid beta plaque,” said Matthew W. Davis, the Chief Medical Officer of Tiziana. “We plan to study 3-months administration of intranasal foralumab in Alzheimer’s disease patients to see if neuroinflammatory activated microglia will return to the baseline homeostatic state.” The company has already seen positive results with foralumab in a trial for indications against multiple sclerosis. Because this drug has already undergone a phase 1 trial, Tiziana may now potentially be able to fast-track foralumab as a treatment for AD. It has applied for a $3 million grant from a prestigious Alzheimer’s research foundation to support a potential phase 2a trial. If it is granted approval, Tiziana’s drug could provide a novel treatment for patients with mild to moderate AD. The Alzheimer's therapeutics market was worth $5 billion in 2022 and is expected to reach $18 billion by 2029, at a compound annual growth rate (CAGR) of 19% over 2022-2029. Click here to learn more about Tiziana and its pipeline of treatments on its website. This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

July 27, 2023 09:00 AM Eastern Daylight Time

Bluepeak Internet Ranks First in Communities in Wyoming, Oklahoma, North Dakota, South Dakota and Minnesota

Bluepeak

Bluepeak internet service is ranked number one for fastest internet speeds, most consistent network and lowest latency in several markets in its service area. That’s the conclusion of Ookla’s newly released SpeedtestTM Market Index report for the second quarter of 2023, including data collected from millions of consumer-initiated tests across the country. The report – which ranks mobile and fixed broadband speeds from internet service providers around the world monthly – shows that Bluepeak is ranked highest for delivering the fastest median download and upload speeds, most consistent network and lowest latency to its internet customers in several different places during the second quarter of 2023.* The achievements for each market where Bluepeak service received a top ranking, verified by Ookla®, are as follows: Wyoming The fastest download and upload speeds, most consistent network and the lowest latency in all of Wyoming. The fastest download and upload speeds and most consistent network in Cheyenne and Laramie County. The fastest download and upload speeds, most consistent network and the lowest latency in Laramie. The fastest download and upload speeds in Casper and Natrona County. Oklahoma The fastest download and upload speeds and most consistent network in Stillwater and Payne County. The fastest download and upload speeds in Lawton. The fastest download and upload speeds in Altus. The fastest download and upload speeds in Bartlesville and Washington County. North Dakota The fastest download and upload speeds and most consistent network in Grand Forks and Grand Forks County. South Dakota The fastest upload speeds in Springdale Township. The fastest upload speeds in Madison and Lake County. Minnesota The fastest upload speeds in Marshall. As a result of Bluepeak’s competitive service, residents of these communities benefit from greater choice among their internet options. Research shows, greater competition for consumer goods – like internet – benefits consumers by lowering prices, boosting investment and enabling innovation. In addition, a 2020 report by Federal Reserve Bank of Richmond on “Bringing Broadband to Rural America” determined that broadband access and adoption are linked to increased job and population growth, higher rates of new business formation, higher home values, and lower unemployment rates. Ookla® is the global leader in network intelligence and connectivity insights. Over eighteen million tests are actively initiated by consumers each day across all Speedtest platforms, with over 45 billion tests completed to date. As a result, Ookla has the most comprehensive analytics on worldwide internet performance and accessibility. For more information on Bluepeak, visit mybluepeak.com. *Based on analysis by Ookla® of Speedtest Intelligence® data for median download speeds, upload speeds and consistency score, and multi-server latency, in the identified geographies, U.S., Q2 2023. About Bluepeak Bluepeak is building a faster, more reliable internet without the things that get in the way of great service - like red tape, hidden fees, and slow response times. Offering up to 5 gigabits of speed for residential customers and 10 gigabits for businesses, Bluepeak is a whole new ballgame - from internet to TV, to connecting every device in a home, to powering a business, Bluepeak not only provides the best fiber connections in the communities it serves, but also meets the growing needs for how its customers live. Contact Details Bluepeak Jesse Granger +1 720-703-4315 jesse.granger@mybluepeak.com Company Website https://www.mybluepeak.com

July 26, 2023 09:23 AM Mountain Daylight Time

PBX Pickleball partners with Zinc Agency to Provide the Ultimate Corporate Pickleball Experiences with Retired Professional Athletes

PBX Pickleball

PBX Pickleball, a new organization that unites the pickleball community with retired professional athletes, announced a partnership with Zinc Agency to lead the planning and implementation for customized corporate experiences centered around the game of pickleball. Zinc becomes the official corporate sales and hospitality partner of PBX Corporate Experiences, which is one of four platforms of PBX Pickleball that will feature top retired professional athletes from all major sports, including baseball, hockey, football, and basketball. “Through PBX Pickleball, we plan to create the ultimate pickleball experience and provide a new client entertainment platform for business leaders to participate with their clients and prospects alongside professional retired athletes,” said Gary Rosenberg, Chief Revenue Officer at Zinc Agency. “Golf has always been considered the ‘sport of business,’ but we see pickleball opening up a new channel for client engagement and relationship building.” Zinc Agency has over 25 years of experience creating customized corporate events across various lifestyle categories. The company is known for leveraging professional talent to curate customized private experiences with professional athletes, chefs, speakers, musicians, illusionists, and other entertainers. “As the fastest growing sport in America that anyone can play, pickleball is the perfect activity for businesses to leverage for entertainment, networking, and team building outside of boardrooms and video calls,” said Jason Clement, CEO of The Sports Facilities Companies, the parent company for PBX Pickleball. “Zinc Agency has a successful track record of selling corporate experiences across various sports and entertainment categories. When we add the element of retired pro athletes as PBX Pros, we thought Zinc was the ideal partner to create that ultimate experience.” PBX Pickleball consists of four experiences: PBX Tour brings together retired sports stars turned avid pickleball players, starting with athletes who previously competed at the highest levels of their sports. Each player represents their respective sports in PBX Pickleball tournaments for audiences watching in person, via television broadcasts, and through digital media. PBX Pro-Ams allow amateur pickleball players to play with and against former male and female stars of major sports teams. PBX Pickleball Pro-Ams align with professional pickleball tour stops and occur adjacent to these events, including the PBX Tour. PBX Dream Weekends offer the ultimate pickleball experience for amateur participants. Pickleball enthusiasts can learn from professional pickleball players and interact with dozens of retired athletes. PBX Corporate Experiences are fully customizable with turnkey services to support corporate meetings, incentives, conferences, and exhibitions. Your employees, partners and prospects can play pickleball with retired professional athletes. Since forming in June 2023, PBX Pickleball has also confirmed partnerships with the Major League Baseball Players Alumni Association (MLBPAA) and the NHL Alumni Association. About PBX Pickleball PBX Pickleball creates memorable experiences by uniting well-known retired professional athletes with amateur pickleball players and fans. Established in 2023, PBX Pickleball consists of four experiences: the PBX Tour, PBX Pro-Ams, PBX Dream Weekends, and PBX Corporate Experiences. The company is part of The Sports Facilities Companies (SFC), the nation’s leading resource for the management and development of sports, recreation, wellness, and events facilities. To learn more about PBX Pickleball, go to https://pbxpickleball.com or follow @pbxpickleball on Instagram, Facebook, Twitter, and LinkedIn. About Zinc Agency Zinc is an agency focused on curating creative, one-of-a-kind experiences that leverage the power of talent in sports, music, fashion, the culinary world, theater, and any of life’s other passions. Zinc’s approach is to always deliver a truly memorable experience that allows our clients to build and strengthen relationships with their customers. Zinc works hard to conceptualize unique themes, whether attached to a specific personality or aligned with a major event. From there, Zinc ensures all the details are flawlessly executed with a turnkey approach to event management. In addition to client entertainment, Zinc delivers entertainment solutions for corporate retreats, conferences and sales incentive trips. For more information, go to www.zincagency.com. Contact Details Eric Nemeth nemeth@ericpr.com Company Website https://www.pbxpickleball.com/

July 26, 2023 09:15 AM Eastern Daylight Time

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