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Wishpond Announces Integration of Brax with Facebook

Wishpond Technologies Ltd.

Wishpond Technologies Ltd. (TSXV: WISH, OTCQX: WPNDF) (the “ Company ” or “ Wishpond ”), a provider of marketing-focused online business solutions, is pleased to announce the integration of Brax with Facebook, a strategic enhancement in the way that businesses manage their advertising campaigns on the world's largest social media platform. “We are proud to launch the integration of Brax with Facebook and look forward to helping our clients achieve their online advertising goals,” said Ali Tajskandar, Chairman and CEO of Wishpond. “Facebook is one of the largest platforms offering digital advertising and so integrating with them will prove to be powerful as it provides our customers with an optimal way to create, manage, evaluate their facebook ad campaigns. We expect our Brax customers to not only operate their facebook ad campaigns more efficiently and effectively, but to also get better return on investment on their ad spend as a result.” This new integration paves the way for advertisers to harness the power of Brax's advanced ad creation tools and robust rules engine, enhancing their return on investment while streamlining their ad management processes. The key features of the integration are: Easier Ad Creation: Brax users can seamlessly create and manage their Facebook campaigns and ads directly within Brax's platform, simplifying their workflow and saving time. Simplified Ad Spend Control: Users gain the ability to manage their Facebook ad spend directly through the Brax platform, providing greater financial oversight, control over their advertising budgets and return on ad spend. Rule-Based Campaign Actions: Users can create custom rules to automate actions at the campaign level, from pausing underperforming campaigns to adjusting bids in real-time. Users are also able to leverage Brax's scheduling features to enable 24/7 campaign optimization. Improved Visibility on Return-on-Investment: Brax offers a centralized hub for advertisers to compare the performance of multiple ad networks including Facebook, Taboola, Outbrain, Revcontent, MGID, and Yahoo. Our customers are now able to make more informed data-driven decisions on which advertising networks are delivering the best ROI. This newest integration is expected to be an important milestone in Wishpond's mission to serve its existing customers, many of whom are already actively advertising on Facebook. For more information on the Brax integration with Facebook and how it can be used to improve Facebook advertising campaigns, please visit www.brax.io/facebook... Grant of Incentive Awards Wishpond also announced the grant of 1,350,000 performance share units (“ PSUs ”) (together, the “ Awards ”) under the Company’s Omnibus Equity Incentive Plan (“ Plan ”) to certain officers for an aggregate of up to 1,350,000 shares in the capital of the Company. The PSUs were granted effective October 1, 2023 (“ Grant Date ”). The PSUs vest on the one-year anniversary of the Grant Date based on the achievement of certain specific performance metrics approved by the board of directors of the Company (the “ Board ”). WISHPOND TECHNOLOGIES LTD. Per: “Ali Tajskandar” Chairman and Chief Executive Officer About Wishpond Technologies Ltd. Based out of Vancouver, British Columbia, Wishpond is a provider of marketing-focused online business solutions. Wishpond is a leading provider of digital marketing solutions that empower entrepreneurs to achieve success online. The Company’s Propel IQ platform offers an “all-in-one” marketing suite that provides companies with marketing, promotion, lead generation, ad management, referral marketing, sales conversion, and outbound sales automation capabilities on one integrated platform. Wishpond replaces disparate marketing solutions with an easy-to-use product, for a fraction of the cost. Wishpond serves over 4,000 customers who are primarily small and medium-sized businesses (SMBs) in a wide variety of industries. The Company has developed cutting-edge marketing technology solutions, including an AI powered website builder, and continues to add new features and applications. The Company employs a Software-as-a-Service (SaaS) business model where most of the Company’s revenue is subscription-based recurring revenue which provides excellent revenue predictability and cash flow visibility. Wishpond is listed on the TSX Venture Exchange under the ticker “WISH”, and on the OTCQX Best Market under the ticker “WPNDF”. For further information, visit: www.wishpond.com. Cautionary & Forward-Looking Statements Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. This press release may contain certain forward-looking information and statements (“forward-looking information”) within the meaning of applicable Canadian securities legislation, that are not based on historical fact, including, without limitation, statements relating to the potential success and business results from the Brax integration with Facebook and statements regarding the ease of integration with existing infrastructure used by customers, containing the words “believes”, “anticipates”, “plans”, “intends”, “will”, “should”, “expects”, “continue”, “estimate”, “forecasts”, “schedule” and other similar expressions. Readers are cautioned not to place undue reliance on forward-looking information. Actual results and developments may differ materially from those contemplated by these statements. The Company undertakes no obligation to comment analyses, expectations or statements made by third-parties in respect of the Company, its securities, or financial or operating results (as applicable). Although the Company believes that the expectations reflected in forward-looking information in this press release are reasonable, such forward-looking information has been based on expectations, factors and assumptions concerning future events which may prove to be inaccurate and are subject to numerous risks and uncertainties, certain of which are beyond the Company’s control, including, but not limited to, risks associated with the protection of intellectual property of the Company, risks associated with the ability of the Brax integration with Facebook to integrate with existing technologies used by the Company’s clients, and the risk factors discussed in the public disclosure documents of the Company which such risk factors are incorporated herein by reference and are available through SEDAR+ at www.sedarplus.ca. The forward-looking information contained in this press release are expressly qualified by this cautionary statement and are made as of the date hereof. The Company disclaims any intention and has no obligation or responsibility, except as required by law, to update or revise any forward-looking information, whether as a result of new information, future events or otherwise. Contact Details Pardeep S. Sangha Investor Relations, Wishpond Technologies Ltd. +1 604-572-6392 investor@wishpond.com

October 03, 2023 07:00 AM Eastern Daylight Time

News Release

Binance Japan Partners with MUFJ To Develop Stablecoin, $QUBE Outpaces $UNI As Top-Performing DeFi Token

Web3 AI Media

InQubeta ($QUBE) has emerged as one of the top DeFi projects in the cryptocurrency space, outperforming platforms like Uniswap ($UNI) as its prices grow by close to 100% during one of the most bearish times so far this year in the cryptocurrency space. InQubeta showcases how impactful decentralized finance projects can be as it opens up artificial intelligence (AI) investments with smart contracts, ERC20 coins (commonly called non-fungible tokens), and an Ethereum-based blockchain. It skirts the obstacles that make it almost impossible for a large portion of the global population to use traditional investment services. With InQubeta, anyone with a debit/credit card or a cryptocurrency wallet can buy equity in AI startups on its non-fungible token (NFT) marketplace. Meanwhile, Binance recently partnered with Mitsubishi UFJ Financial Group (MUFG) to develop a new stablecoin based on multiple currencies. The currency will be developed on the Progmat Coin platform, which was developed by MUFG. The platform meets Japan’s rigorous regulations for the issuance and management of stablecoins. Top DeFi projects to invest in: InQubeta ($QUBE) outpaces $UNI Investors who join the $QUBE presale during its beta stage are close to doubling their investment and newcomers can still enjoy 3x returns before the event ends. Over $3.3 million has been raised so far as investors scurry to attach themselves to the first cryptocurrency project that has the potential to be a major player as the artificial intelligence revolution unfolds. Artificial intelligence has come a long way since the days when it was no more than a cool concept showcased in popular sci-fi media. These days, AI concepts many people never expected to materialize are now a reality. Driverless taxi cabs now carry fares in cities like San Francisco and Tesla recently demoed its Optimus humanoid robot performing tasks like sorting different objects autonomously. There’s no question about it; AI is about to transform the world in ways many of us have never imagined. It will disrupt almost every existing industry, creating opportunities for savvy investors to walk away with substantial profits. Thanks to InQubeta, it's now easier than ever to gain access to these opportunities. A new way to invest There are no hurdles to jump over when investing in the InQubeta network. Anyone with a crypto wallet or a credit/debit card can invest by buying $QUBE. The project’s native token is used to buy equity-based NFTs sold by AI startups looking for funding. Investors acquire part ownership of these companies by buying their NFTs, which serve as stocks, on the InQubeta marketplace with $QUBE. The value of ERC20 coins purchased can be monitored in each investor’s InQubeta account and traded on the marketplace whenever they wish. Investing directly in the project by holding or staking $QUBE could earn investors as much as investing in AI startups does. A 1.5 billion $QUBE cap and burn protocols encourage the long-term price of $QUBE. Binance and MUFJ collaborate on new stablecoin The new stablecoin being developed by Binance and MUFJ will be tied to the Japanese yen and incorporate other currencies like the U.S. dollar. This will allow users to use the stablecoin to carry out transactions in multiple currencies. A new stablecoin could end up playing a major role in Binance’s partnership with the Japanese market. It will also help to diversify Japanese financial services. Summary InQubeta is one of the best DeFi projects launched this year and its presale has emerged as one of the most lucrative opportunities. Some analysts have $QUBE prices growing by as much as 100x once launched as it funnels capital to AI startups by making it easier to invest in the technology. Visit InQubeta Presale Join The InQubeta Communities Contact Details Solomon marketing@inqubeta.ai

October 02, 2023 10:32 AM Eastern Daylight Time

Increased Volatility Could Be Looming For 2024 Election — Here’s One Way Investors Are Looking To Hedge

Benzinga

By Faith Ashmore, Benzinga As we come up on an election year, investors and politicians alike are interested in how it will affect the economy. The stock market generally can experience increased volatility during election years due to the introduction of uncertainty. This may leave investors grappling with the potential outcomes and policy changes that may occur as a result of the election. The campaign period often fuels market fluctuations as investors and companies react to political rhetoric, policy proposals and potential shifts in government leadership. Those looking for less volatility and more stability may want to look at necessity-based commercial real estate. This asset class tends to be largely insulated from the daily swings of the market, and by extension, the volatility that traditionally occurs in election years. Unlike other types of real estate and the traditional stock market, necessity-based (properties that are essential for everyday living — including sectors such as healthcare facilities, grocery stores, multifamily housing and more) properties tend to have consistent demand. This relative stability can help mitigate the risks associated with market fluctuations — and it seems like the current administration will seek to keep interest rates relatively steady through the end of 2024, according to necessity-based real estate firm First National Realty Partners (FNRP). FNRP is a renowned necessity-based real estate firm that has established itself as the leader of the specific industry. The company was the #1 privately-held acquirer of grocery-anchored retail real estate in 2022. With a track record of success, FNRP has established itself as the go-to investment firm for those seeking to navigate the ever-changing market and achieve long-term wealth preservation. With over $2 billion in assets under management, FNRP has consistently demonstrated its ability to deliver results for investors. Their portfolio boasts an impressive 60 current assets held, showcasing their expertise in identifying and acquiring high-quality properties that align with their investment strategy. Since its inception, FNRP has distributed over $100 million to its valued investors – a testament to their commitment to generating returns. Their successful growth is evidenced by the acquisition of over 11.5 million square feet of gross leasable area (GLA) across 23 states, solidifying their nationwide presence and extending their reach to diverse markets. Commercial real estate investments are known for their ability to provide stable cash flows, appreciation potential and risk mitigation through diversification across different properties and tenants — particularly for investors interested in grocery store-anchored properties. Grocery-anchored properties are known for their stability, as these types of properties typically have high occupancy rates and provide regular income from stable tenants. Grocery stores are considered to be a recession-resistant asset class, making them a potentially valuable option for investors who seek the relative stability and safety of income-generating properties. As the election year approaches, we may see the market shift and uncertainty increase. FNRP's strategy of investing in necessity-based, grocery-anchored shopping centers might be a good fit for investors trying to combat potential market volatility. Learn more about FNRP’s upcoming deals here. This post contains sponsored content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

October 02, 2023 09:15 AM Eastern Daylight Time

With 800,000 Customers And Over 26,000 5-Star Reviews On Trust Pilot, Splash Wines Is Reinventing D2C In The Wine Industry

Benzinga

By Faith Ashmore, Benzinga Join Splash Wines on its mission bringing wine to every door by investing in them here! While the e-commerce market has been strong for decades, COVID-19 propelled the direct-to-consumer (D2C) model to the forefront of business’s minds. Consumers have increasingly turned to online shopping for convenience and safety. Brands like BarkBox (NYSE: BARK), Blue Apron (NASDAQ: APRN), and Harry’s are all prime examples. The global subscription e-commerce market is projected to reach $904.2 billion by 2026, with an increase from $72.91 billion in 2021 to $120.04 billion in 2022. With social distancing measures still being followed around the country and consumer behaviors shifting, the ability to have products delivered regularly to the doorstep and tailored to specific preferences or interests has gained significant appeal. While D2C models have seen significant success in various industries, the wine market has been relatively slower to adopt this trend – leaving a considerable amount of untapped potential and white space. Traditionally, purchasing wine has involved visiting physical stores or relying on restaurants and bars for selection. However, by embracing direct-to-consumer models, wine producers and retailers can tap into the vast market of wine lovers who yearn for the convenience, personalization and curated experiences that D2C services and subscription boxes provide. Splash Wines is shedding new light on the luxury market by reimagining D2C in the wine industry. Founded in 2014, Splash Wines is a family business with three generations of experience in the wine industry. They have been at the forefront of the internet wine industry for the past 15 years, which has allowed them to establish themselves as a prominent player in the D2C space. By directly selling to consumers, the company is able to eliminate the need for middlemen and offer wines at competitive prices. With top TrustPilot ratings and a customer base of over 800,000, Splash Wines has been shown to prioritize customer satisfaction and loyalty. The company focuses on exceptional customer service – it does not rely on chatbots or automated messages when talking to customers. The company has also experienced notable growth over the past few years, achieving three times revenue growth in just three years. In 2022, their revenue reached $30 million, and they have set the ambitious goal to reach $50 million by 2025. What sets Splash Wines apart is its agile approach and its focus on offering wines priced below $10. By delivering affordable wines to customers, they cater to a broad consumer base and have the opportunity to diversify their product offerings further. With their expertise in digital retail capabilities, the company is well-positioned to take advantage of the growing e-commerce market. As a D2C leader, Splash Wines capitalizes on the growing trend of consumers purchasing wine directly from producers and bypassing traditional distribution channels. This approach allows them to build direct relationships with customers and create personalized experiences, resulting in increased customer satisfaction and loyalty. The company is currently holding a raise on StartEngine to continue to expand its business. Click here to invest in Splash Wines and be a part of their growth journey bringing wine directly to the doorstep! This post contains sponsored content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

October 02, 2023 09:15 AM Eastern Daylight Time

News Direct Commemorates International Podcast Day ™

News Direct

Today, September 30 th, is International Podcast Day ™, which News Direct is excited to celebrate, as it has recently entered into the exploding podcast space. The company views podcasting as integral to its continuing evolution as a multi-tiered, diversified content distribution and amplification platform. It was only 12 days ago, on September 18 th, that the firm announced the News Direct Podcast Channel, an innovative new product that harnesses the growing popularity and messaging impact of podcasts while leveraging the substantial SEO power of the newsdirect.com site. International Podcast Day™ represents a celebration of the power of podcasting, and News Direct is marking the day with a blog about this not-so-new (the first podcast was in 2004), but suddenly hot communications format, titled The PR Podcast Comes of Age. Gregg Castano, News Direct CEO and Founder, noted, “Podcasting has been around for 19 years, so its recent surge in popularity has been a surprising, but welcome, development as it relates to the Public Relations industry. This makes podcasting a natural next step in the evolution of our business model from an ultramodern newswire into a multichannel communications platform. International Podcast Day™ provides us with an ideal opportunity to highlight this newest addition to our product suite.” News Direct is a technology-driven content distribution and amplification platform for PR, IR, corporate communications and marketing professionals. Our automated platform delivers a completely reimagined, modernized user experience for newswire users that has reshaped the industry landscape. Additionally, the company has expanded its offerings to include an array of technology-enhanced message amplification tools ranging from sponsored content to podcasting products, all from one online destination. Contact Details News Direct Gregg Castano gregg.castano@newsdirect.com Company Website http://www.newsdirect.com

September 30, 2023 01:29 PM Eastern Daylight Time

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Cyberattack Explosions Are Driving Customers To Sekur, Which Saw 650% Increase In Website Traffic In 2 Weeks And 100% Rise In VPN Sales Month-Over-Month

Benzinga

By Meg Flippin, Benzinga Cyberattacks are on the rise, with cyberattacks increasing by 38% in 2022 as bad actors steal identities and wipe out bank accounts at alarming rates. But consumers and businesses are becoming wise to the risk, which is in turn driving sales for providers of virtual private networks (VPNs). One good example is Sekur Private Data Ltd. (OTCMKTS: SWISF), a Swiss-hosted secure and private communications platform provider. It seems to be seeing explosive growth, with subscriber sign-ups for its Swiss-hosted privacy VPN, SekurVPN, up more than 100% month-over-month in September. Given the sheer number of attacks committed online and on mobile devices, that might not come as much of a surprise. According to a Clark School of Engineering Study, a hacker attack occurs every 39 seconds. And, in 2022, the potential total loss from cyber attacks was more than $10.2 billion, up almost 50% from $6.9 billion in 2021, according to the FBI’s Internet Crime Report for 2022. Identity theft collectively costs consumers billions of dollars and untold hours repairing damaged credit. So consumers and businesses are turning to VPNs to protect them online – and Sekur’s sales are soaring because of it. According to Forbes, two-thirds of surveyed U.S. internet users use a VPN to help protect personal data, one-third use a VPN to mask their internet activity and 80% use a VPN for increased cybersecurity. Only The Beginning? For Sekur, 100% subscriber growth could just be the beginning. The company expects exponential growth over the long term as it adds more enterprise features to its offering and upgrades to the next-generation Internet Protocol standard IPv6. A new ad campaign slated for October or early November should create more buzz as well. Plus, Sekur plans to sell its VPN products through resellers later this year. All of those initiatives should position the company well in the years to come. “Our prime directive is to provide private and secure communications for everyone,” said CEO Alain Ghiai when announcing the subscriber growth. “The results also do not reflect yet the full scale launch as we have just completed a prelaunch and are testing the waters. We expect this to be a big success once we launch it on social media and digital paid media.” Organic Search Booming The strong demand isn’t only for its VPN. Sekur.com is seeing a surge in traffic, too – up about 100% in the past month and 650% in the last two weeks. Importantly, the surge has been driven by organic searches. The more people that find Sekur.com on their own, the less the company spends to acquire customers. Currently, about 5% of organic website visitors become customers – a number Sekur expects to grow, lowering overall acquisition costs. The company is also going after the small and medium business market, of which there are over 30 million in the U.S. – which will further lower customer acquisition costs. SMBs often tend to have multiple users, and a single customer win can result in several subscribers. On top of all that, Sekur expects to launch a complete communication suite in the first quarter of 2024, adding encrypted voice calling tool SekurVoice and encrypted video conferencing solution SekurPro to its offerings. Those new products could drive sales as well. Privacy Matters The internet can be a scary place for many and consumers and businesses are becoming increasingly conscious of the risks presented by it. They connect with VPNs before they do their banking, shopping and socializing online. As the threats grow, so should sales of VPNs. Sekur seems well-positioned to capitalize on this demand. It uses the latest encryption technology through a proprietary infrastructure and doesn't rely on any big tech hosting providers. Plus, the company only offers Swiss IPs. Swiss privacy laws are considered among the strongest in the world for many reasons – for example, in 2010 the Federal Supreme Court of Switzerland found that IP addresses are personal information and that under Swiss privacy laws, they may not be used to track Internet usage without the knowledge of the individuals involved. Sekur’s offerings are geared toward those who value privacy and want their personal information to be safe online. In today’s increasingly connected world, that could — or maybe should — be all of us. This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

September 29, 2023 09:15 AM Eastern Daylight Time

Is The Time Right for M&A In The Mining Sector? Silvercorp Metals’ Acquisition Of OreCorp Adds Timely Growth With A Promising Project

Benzinga

By Faith Ashmore, Benzinga Companies in the junior mining sector are currently operating in a challenging capital-raising environment. The mining industry is highly cyclical, making it susceptible to fluctuations in commodity prices and other macroeconomic headwinds, making investors cautious about funding new exploration and development projects as potential returns may be uncertain. Against this backdrop, mergers and acquisitions (M&A) has emerged as a cost-effective avenue for well-capitalized companies to pursue disciplined growth and diversification. By leveraging their financial resources, technical expertise, and market presence, these established companies can effectively mitigate development and operating risks while unlocking the true value of quality projects. A study conducted by EY highlights that M&A deals in the mining sector have shown an upward trend, and Silvercorp’s recent acquisition might be a testament to the acceleration of this industry trend. Silvercorp Metals Inc. ( NYSE AMERICAN: SVM; TSX: SVM ) is an established Canadian mining company boasting a strong balance sheet, combining a track record of profitability along with growth opportunities, including fully-funded ‘organic’ growth within its existing low-cost mines, as well as ongoing strategic M&A efforts — has one recent example which could prove to be a home run. On August 6, Silvercorp and OreCorp Limited announced the signing of a binding agreement that will result in Silvercorp acquiring all the outstanding shares of OreCorp. The deal enhances Silvercorp’s asset base by adding a largely de-risked, low-cost gold project, while preserving the company’s cash for mine development. Under the agreement, OreCorp shareholders will receive AUD $0.15 in cash and 0.0967 of a Silvercorp common share for each OreCorp share, representing a total consideration of approximately AUD $240 million. Existing OreCorp shareholders will own 17.8% of Silvercorp's common shares after the deal is completed. The primary objectives of the acquisition are to create in Silvercorp a diversified and highly profitable precious metals company, provide a re-rating opportunity through the successful development of OreCorp's Nyanzaga Gold Project in Tanzania, and enable Silvercorp and OreCorp investors to be part of a company with greater access to capital, higher liquidity, increased scale and enhanced capital markets relevance. With its financial strength and the technical team's track record and expertise, Silvercorp is well-positioned to build, optimize, and further explore Nyanzaga, as well as pursue additional M&A opportunities. As part of the agreement, Silvercorp provided OreCorp with approximately AUD $28 million in funding through an equity placement to advance the project development, including resettlement activities and early project works, laying the groundwork for imminent full-scale construction. The board of OreCorp has unanimously recommended that shareholders vote in favor of the transaction, which is subject to various closing conditions, including shareholder and court approvals. Silvercorp has also committed to seeking a listing on the Australian Securities Exchange. Silvercorp looks to stand out in the mining industry by prioritizing cash flow generation, actively pursuing diverse avenues for growth, and upholding responsible mining practices. The company's strategic initiatives may have the potential to propel Silvercorp to a new level, while also highlighting enduring dedication to enhancing shareholder value. Readers interested in the latest updates on Silvercorp's growth strategies can find additional information at silvercorpmetals.com/welcome. This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

September 29, 2023 09:15 AM Eastern Daylight Time

News Direct Hires Respected Industry Veteran Kim Deonanan to Lead Its UK and European Sales Efforts

News Direct

News Direct today announced the addition of newswire industry veteran Kim Deonanan to its sales team as European Regional Sales Manager. Kim previously spent more than 18 years with Business Wire, where she served successfully in roles ranging from UK Sales Manager to Group Vice President, Europe. She will be responsible for business development in the United Kingdom and throughout Western Europe. Kim brings a wealth of industry experience and significant professional relationships to News Direct and has earned a deep level of respect within the newswire space with colleagues, clients and competitors alike. “I was partly responsible for bringing Kim on board at Business Wire and I came to trust her immensely and admire her greatly for her dedication, professionalism and talent”, stated Gregg Castano, Founder and CEO of News Direct and former Business Wire president. “She is one of the most knowledgeable people I can think of when it comes to the newswire industry. We are extremely pleased and fortunate to be able to bring someone of her caliber to our team and we're very excited to have her spread the News Direct gospel throughout the UK and Europe.” News Direct is a technology-driven content distribution and amplification platform for PR, IR, corporate communications and marketing professionals. Our automated platform delivers a completely reimagined, modernized user experience for newswire users that has reshaped the industry landscape. Additionally, the company has expanded its offerings to include an array of technology-enhanced message amplification tools ranging from sponsored content to podcasting products, all from one online destination. Contact Details News Direct Gregg Castano gregg.castano@newsdirect.com Company Website http://www.newsdirect.com

September 28, 2023 09:36 AM Eastern Daylight Time

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Digitalbox CEO upbeat on outlook for 2024 despite challenging first half

Digitalbox PLC

Digitalbox PLC (AIM:DBOX) CEO James Carter speaks to Thomas Warner from Proactive after the digital media company published its interim results for the six months to 30 June 2023. Carter discusses the challenges faced by the business during the first half of the year, noting that despite forecasting a tough period, the company did finish ahead of its internal budget. Two primary issues were highlighted: the reduced traffic from major platforms like Google and Facebook and the risks of algorithm changes and content strikes. Carter cited an instance where Entertainment Daily was blocked from Google's Discover feed, resulting in a significant drop in traffic. Another challenge was a 95% reduction in page reach on Facebook for a post about a Netflix show. To address these challenges, he says Digitalbox has optimised its website performance and is pivoting towards on-platform video content distribution. The company also acquired assets from Social Chain during the post-period, boosting their social media following. Carter expresses optimism about the global ad market's recovery and hints at potential future acquisitions for Digitalbox. Contact Details Proactive UK Ltd +44 20 7989 0813 uk@proactiveinvestors.com

September 28, 2023 09:26 AM Eastern Daylight Time

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