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Tia Lee’s Ingenious Campaign Continues In Second Episode of “GOODBYE PRINCESS” Animation Series

Redhill Asia

HONG KONG SAR - Media OutReach - 17 November 2022 - Overwhelmed by the response from fans to the first episode of the “ GOODBYE PRINCESS ” animation series, Asian fashion icon, C-pop singer, film and television actress, Tia Lee, wholeheartedly thanks everyone for their support. The trailer, first animated episode and accompanying moving stills have attracted 28.16 million views since its release on 11 November. Tia is excited to see another remarkable outcome with the release of the second episode “ Stuck in Time ” on 15 November. Thematic image echoing content of the second animated episode. Following the first episode, the mermaid transforms into a princess in “Stuck in Time” and sinks further into the depths of the ocean. A beam of light comes to her rescue and places her in the gentle care of a special fairy. Now as a princess, she is travelling in a magical carriage. She believes she is going to a magical palace with dazzling lights. Along the way, she tries on glamourous dresses and basks in the spotlight, pleasantly surprised by everything that the fairy has given her. But as the lights begin to fade, her disappointment grows. The palace that she longed for is getting further from her reach, and she realises that the carriage is travelling in circles with no destination. Moments before the clock strikes midnight, the princess takes a brave step to escape and run towards an uncertain future. As she leaps from the carriage, one of her shoes falls off and remains in the carriage. “Goodbye Princess” animation series episode 2 poster. The poster for episode 2 released on 16 November, shows: At first glance, the carriage appears to be magically taking the princess to a bright future. Upon closer look, the carriage is a prison cell enclosed by iron fences. The great wheel continues spinning, and the once glamourous clothes are changing. But is this the life that the princess desires? The dresses that the princess wears in the carriage are those that Tia has worn on stage during her modeling career. Beyond the dazzling lights that the princess yearns for lies a blurry castle. What does it all mean? How does the castle relate to “ GOODBYE PRINCESS ”? Another set of stunning motion and still images is also being released today together with Vogue Hong Kong to connect the animated video back to real life, presenting a determined Tia in a pink Jenny Packham princess dress running away from glamorously-dressed mannequins. Stay tuned for episode 3, which will be released on 18 November (tomorrow) as the mystery unfolds. Episode 3 release schedule: Official press materials: “GOODBYE PRINCESS” Animation Episode 2: https://youtu.be/ekd8qTMrWvo “GOODBYE PRINCESS” Episode 2 Poster: https://www.instagram.com/p/ClAz7n_vB5J/ https://www.facebook.com/photo/?fbid=679718756854682&set=a.231904644969431 (for downloading) “GOODBYE PRINCESS” Episode 2 Still Image: https://www.instagram.com/p/ClDY7grvRid/ https://www.facebook.com/photo/?fbid=683410633152161&set=a.231904644969431 (for downloading) “GOODBYE PRINCESS” Episode 2 Motion Image: https://youtu.be/z-6f0WuL7Vs Vogue Hong Kong「The Voice」Digital Cover: https://www.instagram.com/p/Ck7_neKsh_w/ https://www.facebook.com/photo/?fbid=681908259969065&set=pcb.681909583302266 (for downloading) Tia Lee Official Channels: Instagram @leeyufen: https://www.instagram.com/leeyufen/ YouTube: https://www.youtube.com/@tialeeofficial/ Facebook: https://www.facebook.com/leeyufentialee/ Weibo: https://weibo.com/u/1396928042/ About Tia Lee: Tia Lee (李毓芬), born in Taipei, is an Asian C-pop singer, film and television actress, model, and former member of the girl band Dream Girls. In addition to her acting roles and musical career, Tia appears frequently at major fashion shows. As a fashion icon and trend-setter, Tia has graced the covers of fashion, beauty and lifestyle magazines such as Vogue, Elle, Marie Claire, and shares her beauty and fashion tips through a number of Vogue’s social media channels. Contact Details Media Contact +852 6077 7342 global@redhill.asia

November 17, 2022 07:37 AM Eastern Standard Time

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Native Sportsbook Solutions Drives Future-Forward and Cost-Effective Engagement Solutions with Quarter4’s Artificial Intelligence

Quarter4

Native Sportsbook Solutions, the only Native American-owned sportsbook provider and operator that focuses on developing top-tier and profitable sportsbooks, today has announced it has selected Quarter4, an AI-powered sports and betting data engagement platform, to propel its goal of delivering the most innovative and profit-enabling solutions for sportsbooks. “We believe that engagement and retention are key drivers for sportsbook success. The interaction between users and the betting opportunities need to be unique and curated to prompt action. Quarter4 delivers some of the most unique and automated content and data solutions for our platform,” said Thomas Gilanyi, co-founder of Native Sportsbook Solutions. Quarter4 generates content and curated data via a validated, deep learning neural network. The system generates a predictive data point for every player and team in select college or professional sports. With up to 3 million probabilities produced daily, and updated no less than every 15 minutes, the non-biased insights deliver an intimate viewpoint for the bettor or fan. No-code widgets, in-game and pregame probabilities and a robust API reduce development costs and time-to-market for its B2B clients. “Native Sportsbook Solutions has a requirement to deliver quality solutions that focus on profitability for Tribes. This means that bettor engagement and retention are a prime focal point,” said Danijela Covic, co-founder and CSO of Quarter4. “Our seamless integration, tech-first approach and robust product offering is a perfect fit for this operator and their customers.” Cost, efficiency, engagement and retention are very important to Native Sportsbook Solutions. Tribal sovereignty is the ultimate goal through providing solutions that drive higher profits. Quarter4 is built to answer all of these operator requirements. “Cost-saving engagement and retention strategies are top-of-list for all of our customers. Automated technologies propelling these strategies will remain of utmost importance to us as we deploy our solutions,” recaps Thomas Gilanyi. “Through the integration of automation and AI, along with re-thinking vendor contracts and in-house technology, we are able to cut operator costs by up to 50%. The savings go right back to the Tribes.” About Native Sportsbook Solutions Founded in 2020, Native Sportsbook Solutions is the only Native American-owned sportsbook provider and operator with a focus on developing top tier, profitable sportsbooks by providing the lowest fees & lowest revenue share in the industry. Their approach is innovative sportsbook solutions and innovative sports betting infrastructures that lower sportsbook operating costs. About Quarter4 Quarter4 's Artificial Intelligence technology delivers over 3 million predictions a day. Proprietary insights, related to team and player performance, are available via multiple delivery methods. Sportsbooks, data providers, media agencies and affiliates are empowered with predictive analysis that is unique, personalized and non-biased. The data for pregame and in-game predictions is available via robust API, custom dashboard and most recently, via embeddable products such as brackets, player effect and injury impact simulators as well as seasonal and seeding probability widgets. Contact Details Bailey Irelan +1 614-795-3308 birelan@hotpaperlantern.com Company Website https://quarter4.io/

November 16, 2022 09:01 AM Eastern Standard Time

Don Londrés Premium Tequila Appoints Barbara Cyzon as Head of Brand Operations

Full Scope PR

(Los Angeles, Nov 16, 2022)-- Don Londrés is the newest premium tequila, crafted using 100% agave, created by music mogul and serial entrepreneur Dre London, alongside legendary masters of the spirit, the González family. Launched in May 2022, Don Londrés is quickly growing in distribution in North America and the brand is pleased to announce Barbara Cyzon has been appointed Head of Brand Operations effective as of late November 2022. Cyzon joins the Don Londrés team where she will bring her love for building brands and hospitality into the culture of the luxurious tequila. Working alongside Dre London, Cyzon’s expertise will be instrumental in helping lead the brand strategically across international markets during a time of unprecedented growth and forward expansion. Her vast knowledge of the alcohol industry comes from her time representing the Remy Cointreau portfolio for the largest market in Canada. Cyzon was responsible for the execution of National marketing programs and the development of key strategic partnerships and activations including Live Nation, Veld Music Festival and Toronto International Film Festival. Originally from Toronto, Canada, Barbara Cyzon’s love for the entertainment industry started young, being exposed to music at an early age in a musical home. Her passion for creativity and academia led her to pursue her Bachelor’s in business at Ted Rogers School of Management at Toronto Metropolitan University and shortly after began her career at Universal Music Canada. She later moved to take on the role of Entertainment Sales at Thompson Hotel, where she helped advance tours, book artist stays, develop lifestyle programming which would bring her to eventually meeting Dre London. As Head of Brand Operations, Cyzon’s responsibilities will include, but not limited to: Develop, plan, and execute the implementation of marketing activities, both on premise and in retail across North America Lead brand strategy development across all markets, working in partnership with stakeholders Oversee distribution of products while managing relationships and driving collaboration with supply partners Participate in forecasting budgets and overall management of performance vs. growth targets Develop and manage ﬁeld marketing teams and activate on premise and events, working closely with various partnerships " We are excited to bring Barbara Cyzon onboard as Head of Brand Operations for my rapidly growing premium tequila, Don Londres. Her experience in the entertainment industry and key efforts on the Remy Cointreau portfolio makes her the perfect ﬁt to lead operations and help take Don Londrés to the next level.” - Dre London, Founder and CEO of Don Londrés About Don Londrés Founded by music manager and entrepreneur Dre London, Don Londrés is not just a tequila, it’s a lifestyle—modern, classic, simplicist—that adds a luxurious taste to every moment of life you choose to toast in celebration. As a business powerhouse who jets around the globe year-round, London has tasted the best the world has to offer. So, when it came to creating the ﬁnest tequila on the market, he knew exactly what he was looking for. The brand was crafted using 100% agave alongside legendary masters of the spirit, the González family of Mexico. Don Londrés, which will launch with a smooth, creamy Blanco this summer, is the ﬁnest tequila made for celebrating life’s ﬁnest moments—always responsibly, always with style, always with love. Contact Details Pia Malihi pia@fullscopepr.com Company Website https://www.donlondres.com/

November 16, 2022 06:00 AM Pacific Standard Time

Sir Nick Faldo: Silk Path Dong Trieu has the potential to become the best golf course in Vietnam

Everygolf

HANOI, VIETNAM - Media OutReach - 16 November 2022 - On November 8, world golf legend Sir Nick Faldo and the Faldo Design team spent a day at the Silk Path Dong Trieu golf course site. A construction review is carried out at the project site by Sir Nick Faldo and the Faldo Design team. During the visit to the site, Sir Nick Faldo personally reviewed and evaluated each hole under construction and made adjustments on details of his design work to produce a final golf course that is not only visually stunning but also loaded with challenges for golfers of all abilities. At an intimate gathering later that day in Hanoi between Sir Nick Faldo and Silk Path’s senior management and project team, he declared: "I really enjoyed my first site visit to Dong Trieu and am very happy with the golf course progress. We have many great golf holes with interesting features including rock, elevation changes, pine trees, streams, lakes and mountain views. Silk Path Dong Trieu has the potential to become the best golf course in Vietnam and I look forward to seeing the construction progress on my next design visit in 2023." Sir Nick Faldo and project team reviews the par-4 18th hole at Dong Trieu site. In addition to being funded and developed by Silk Path Group, a company with extensive knowledge of the luxury resort and five-star hotel industries, the Dong Trieu golf course project also receives advice and oversight from Everygolf Vietnam Joint Stock Company. With a development area of more than 130 hectares and an investment of more than USD60 million, the project satisfies all requirements for holding future international golf tournaments. Bui To Minh, Chairman of Silk Path Group, spoke at the event “This is a crucial project for the company in 2022 because it will help to further the promotion of the Silk Path brand and draw in a variety of tourists, including those from markets like South Korea, Australia, USA, and Europe, in addition to domestic tourists,” said Mr. Bui To Minh. The project's elements are, specifically, Sir Nick Faldo Signature courses of 18 holes championship length and one 9-hole course of shorter holes integrated with a golf instruction academy. Accommodation and top-notch entertainment amenities, and 5-star-quality services are also included in the Silk Path branded resort environment. Nguyen The Dai, Deputy General Director of Silk Path Golf cum Chairman of Everygolf Vietnam meets with Sir Nick Faldo and Faldo Design team. Along with emphasising the design sector, Silk Path Group has been making significant investments in the development of human resources with a team of domestic and international professionals, combining modern equipment to bring professional and top-notch golf course products and services to Vietnam and the region. Silk Path Dong Trieu project, which is scheduled to be finished at the start of Quarter 4 in 2023, aims to redefine the golf experience for golf enthusiasts around the world while also becoming a benchmark for high-end golf courses in Vietnam. * About world golf legend Sir Nick Faldo: Sir Nick Faldo won 6 majors (3 Masters & 3 Open Championships), 41 tournaments worldwide and was ranked #1 in the world for a total of 97 weeks. Sir Nick was knighted by the late Queen Elizabeth II in 2009 for his distinguished career and contributions to golf. He currently owns and heads up Faldo Design, one of the world’s leading golf course design companies which have designed highly acclaimed golf courses throughout the world. Contact Details Media Contact Will Will@cavas.com.vn

November 16, 2022 08:30 AM Eastern Standard Time

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2022 Applied Materials Silicon Valley Turkey Trot Returns in Person with 15,000+ Registrants

Silicon Valley Leadership Group Foundation

The Applied Materials Silicon Valley Turkey Trot, America’s largest Thanksgiving Day race, returns in person on this year’s Thanksgiving holiday. The Turkey Trot has donated more than $11 million to date in support of local charities. More than 15,000 registrants are expected to participate in person and virtually this year. This year’s Turkey Trot will feature thousands of entrants running, walking or jogging the course in person on Thanksgiving morning. There are several events to choose from with the 5K and 10K runs and walks, along with a Kids Fun Run and a costume contest. Elite runners, joggers, and walkers enjoy the downtown San Jose course, which is flat, fast, and flows through local neighborhoods and business areas. This year’s event will continue to offer the flexibility of a virtual race anytime between November 24-30. WHEN & WHERE: THURSDAY, NOVEMBER 24, 2022 Start Time: 8:30 AM Location: Downtown San Jose, W. Santa Clara Street and 1st Street Note: Media opportunities with Ahmad Thomas, CEO of SVLG and Executive Director of the SVLG Foundation, will be available upon request. Please email press@svlg.org to register and request an interview. “The Applied Materials Silicon Valley Turkey Trot has become a beloved Thanksgiving tradition, raising millions to support our most vulnerable families in San Jose and across the region. I’m delighted to see the race return in person this year and can’t wait to see everyone in person on race day,” said San Jose Mayor Sam Liccardo. “We are delighted that the 18th Annual Turkey Trot returns to an in-person event this year,” said Silicon Valley Leadership Foundation Chairwoman Sonu Ratra. “ We’re proud that we’ve raised more than $11 million over the history of the Turkey Trot. During this time of increasing economic uncertainty, it’s more important than ever that our Silicon Valley community – and our friends beyond the Bay Area – participate by walking, running, or supporting the event through their financial pledges.” "As a founder of the Silicon Valley Turkey Trot, Applied Materials couldn’t be more excited to see this important event bring people back together to support our community," said Joe Pon, Corporate Vice President, Applied Materials, Inc. “Through the hardest days of the pandemic, the race moved online to raise vitally needed funds for the community, and we’re very much looking forward to seeing everyone on the starting line on Thanksgiving morning to keep this tradition going strong.” Beneficiaries of the Turkey Trot include: Second Harvest Silicon Valley, The Health Trust, Healthier Kids Foundation, and Second Harvest Food Bank Santa Cruz County. For more information and to register, please visit: http://svturkeytrot.com/. About the Silicon Valley Leadership Group Foundation The Silicon Valley Leadership Group Foundation is a 501(c)(3) organization. The Foundation works to improve the quality of life in the region by raising and distributing funds for food, clothing, shelter, medical care, education and other needs. For more information, please visit: svlg.org/foundation. ### Contact Details Silicon Valley Leadership Group Laura Wilkinson - SVP, Head of Communications +1 669-319-2857 press@svlg.org

November 15, 2022 12:00 PM Pacific Standard Time

World Champion Fantasy Signs First-Ever Strategic Esports Data and Streaming Partnership with Edgio

World Champion Fantasy

World Champion Fantasy (WCF), the world’s first online fantasy esports platform, announced a strategic esports partnership with Edgio to power the upcoming release of PlayerX. The exclusive partnership will leverage Edgio’s industry-leading Uplynk platform that enables World Champion Fantasy to go to market quickly with PlayerX and scale operations with a fraction of the resources. For the first time, streaming video will be synced with player data (e.g., kills, headshots) from esports tournaments. Player and team statistics will automatically be tagged, cataloged, and uploaded as searchable video clips -- allowing fans on World Champion Fantasy’s upcoming platform, PlayerX, to stream, promote, and share esports highlights as they happen. World Champion Fantasy’s PlayerX is an innovative platform combining elements of traditional fantasy sports with esports. PlayerX allows fans to assemble a dream team of esport athletes and then live stream games that simultaneously display insights and stats. PlayerX elevates the traditional fantasy sports experience by enabling fans to customize interactive avatars and theme music, providing expansive chat capabilities, and more. Another appealing feature is that PlayerX subscribers no longer have to search multiple platforms for the most up-to-date information and highlights of their favorite streamers and athletes. These features are available on one non-gambling platform suitable for all ages. “This is a big deal for the future of fantasy sports -- and Edgio understood this vision. This partnership puts the fantasy sports user experience front and center, utilizing data, engagement insights, and streaming capabilities to deliver dynamic and engaging fan experiences,” said Mike Vela, CEO of World Champion Fantasy. “The fantasy experience is one-dimensional, with users simply interacting with text and numbers. By incorporating real-time stats and video into our PlayerX platform, users can flex and troll their opponents, search and watch the best clips and share highlights with their friends and followers.” “Working with World Champion Fantasy, Edgio will provide our industry-leading technology and streaming solutions to one of the fastest growing and influential market segments - esports. This collaboration will help us better understand the needs and behaviors of our esports streaming customers and use those insights to improve our products and services,” said Bob Lyons, Edgio CEO. WCF’s PlayerX will officially launch fantasy games for Valorant and CSGO in Q1 2023, and later in 2023 will incorporate League of Legends and Call of Duty. For more information, please visit WorldChampionFantasy.com. About World Champion Fantasy World Champion Fantasy is the next generation of fantasy sports as the first platform of its kind pairing best-in-class technology and UX with the most exclusive content in esports. We are at the future of fantasy and at the forefront of the evolving esports industry creating an immersive real-time interactive competitive experience, live data and video feeds all on one platform. For more information on World Champion Fantasy, please visit: https://worldchampionfantasy.com Contact Details HPL Digital Sport for WCF Sterling Randle +1 801-319-6153 srandle@hotpaperlantern.com Company Website https://worldchampionfantasy.com/

November 15, 2022 09:00 AM Eastern Standard Time

ESA Names Aubrey Quinn as SVP, Communications & Public Affairs

The Entertainment Software Association

The Entertainment Software Association (ESA) today announced that Aubrey Quinn has joined the ESA as Senior Vice President, Communications & Public Affairs, reporting to President and CEO Stanley Pierre-Louis. Quinn will be responsible for leading the trade association’s integrated communications efforts to showcase the video game industry’s growing impact on people, culture and the economy. “We could not be more excited about harnessing Aubrey’s expertise, vision and energy to amplify the positive impact of video games in society and in our daily lives,” Pierre-Louis said. “Aubrey’s experience will be invaluable in helping consumers and policymakers alike understand the pivotal role video games play as the leading form of entertainment today.” Quinn joins the ESA with nearly 20 years of communications and public affairs experience. Most recently, she served as Partner & Chief Operating Officer at Clyde Group, during which she provided strategic counsel to the ESA as an agency partner. Her earlier career included roles at boutique agencies and at organizations such as Children’s Miracle Network Hospitals, where she helped introduce the national campaign for Extra Life. She serves on the board of Generation Hope, a non-profit organization that seeks to ensure teen and student parents can experience economic mobility through educational opportunities. Quinn is also the recipient of several prominent industry awards, including the Ragan's Top Women in Communications award, the PRovoke Innovator 25 list, Washington Business Journal's 40 under 40 and PRNews’ Top Women in PR. “The video game industry is leading the world in innovative and interactive entertainment, while solidifying its role as a force for social good, economic growth and development,” Quinn said. “We will continue telling the stories of the creatives, designers, developers and others who — through their incredible work and new game experiences — are helping to elevate the role of play in the way we engage and interact with one another.” This news comes as the video game player community continues to expand. The ESA’s 2022 Essential Facts About the Video Game Industry report, released earlier this year, found that 97% of all Americans value the benefits of video games. More than 65% of Americans play video games — which translates to more than 215.5 million players from all walks of life. For more information on the ESA’s policy priorities and how the video game industry is driving economic opportunity, visit https://www.theesa.com/. About the ESA The Entertainment Software Association (ESA) serves as the voice and advocate for the U.S. video game industry. Its members are the innovators, creators, publishers and business leaders that are reimagining entertainment and transforming how we interact, learn, connect and play. The ESA works to expand and protect the dynamic marketplace for video games through innovative and engaging initiatives that showcase the positive impact of video games on people, culture and the economy. For more information, visit the ESA’s website or follow the ESA on Twitter @theESA. Contact Details Karen Elliott +1 202-223-2400 kelliott@theESA.com Company Website https://www.theesa.com/

November 15, 2022 09:00 AM Eastern Standard Time

Research Shows that Age Assurance Needs Clarity and Improvement

FOSI

The Family Online Safety Institute ( FOSI ) today released a new report, Making Sense of Age Assurance: Enabling Safer Online Experiences, which explores awareness and attitudes toward age assurance among parents and children in the United States, United Kingdom, and France. Age assurance ensures that users who do not meet age minimums cannot access online platforms, or must stay in age-appropriate environments. This new report found that age assurance methods are received with mixed perceptions, with respondents showing an openness to future solutions but also highlighting the need for education and transparency upon implementation. Key findings from the report captured levels of awareness among parents and children, outlooks on the use of biometric data, and cultural contrasts in parenting style. “Age assurance has long been a challenging area for the technology industry, as certain methods may also require the collection of more user data,” said Stephen Balkam, FOSI CEO. “This year’s report shows a clear opportunity to improve methods of age assurance, which must begin by helping people to understand it. This means providing clarity around the purpose of assuring age, how the process works, and how they benefit.” “At Google, we are committed to creating age-appropriate experiences to help kids and teens use technology in a safer and more privacy-protective environment,” said Markham Erickson, Vice President, Government Affairs & Public Policy, Google. “This research highlights the complexities associated with establishing the age of users and the importance of including the perspectives of both parents and their children in the discussion. We are proud to partner with FOSI on this critical work and will continue to collaborate on how to help kids and teens enjoy the benefits that technology has to offer when it comes to learning, staying connected and having fun.” Parents and responsibility Despite growing concerns about younger children accessing platforms while underage, this study found that most parents (53% in the US, 57% in the UK, and 49% in France) are willing to make an exception or allow their child to bypass an age requirement, though they then often require direct oversight of the account or discussions about how to use an app safely. While the majority of parents (74% in the US, 80% in the UK, and 73% in France) see themselves as the primarily responsible party for ensuring that their children interact with age-appropriate content, more than half of parents in each country surveyed agree that industry and government should both be more involved in protecting children. Future solutions Despite hypotheses that the use of biometric components may cause concerns around data privacy, this report found that respondents are open to age assurance methods that include it. Over two-thirds of parents and children in the US and UK, and roughly half in France, indicate that they are open to age assurance methods that include a biometric component. Nearly two-thirds of parents across all three countries feel that biometrics are an effective tool for assessing age. If offered, parents report that their most ideal method for setting age assurance on apps and services would be on a per account basis, the point at which they are downloaded from an app store. Country differences The report also finds that different social and cultural factors impact parenting styles and child-parent relationships in each country. US parents reported the highest amount of time spent monitoring their children’s online usage at 11.8 hours per week, in contrast with UK parents at 7.6 hours per week, and French parents at 3.5 hours per week. French parents are also the least likely to use tech tools such as monitoring software or apps to oversee their children’s online activities. 87% of US parents and 82% of UK parents have used such tools, compared to 65% in France. This study was supported by Google, and conducted by Kantar. Topline findings will be presented at the FOSI 2022 Annual Conference, Trust and Assurance: Online Safety in an Uncertain World. Each year, FOSI convenes the premier event in online safety, bringing together leaders from across industry, government, academia, and the nonprofit sector. This year’s agenda includes topics such as content moderation, privacy policy, safety in the metaverse, digital wellbeing, and more. The conference will feature remarks by FTC Commissioner Alvaro Bedoya, as well as the launch of the Global Online Safety Regulators Network, a new initiative seeking to encourage a collaborative approach to legislation globally. About FOSI The Family Online Safety Institute is an international, non-profit organization that works to make the online world safer for kids and their families. FOSI convenes leaders in industry, government and the non-profit sectors to collaborate and innovate new solutions and policies in the field of online safety. Through research, resources, events and special projects, FOSI promotes a culture of responsibility online and encourages a sense of digital citizenship for all. FOSI's membership includes many of the leading Internet and telecommunications companies around the world. Contact Details Curley Company for the Family Online Safety Institute Justin Siraj +1 202-505-0143 justin@curleycompany.com Company Website https://www.fosi.org/

November 14, 2022 08:00 AM Eastern Standard Time

Tia Lee Leads the Charge and Showcase Female Empowerment, Global Launch of Her First-Ever Animation Series

Redhill Asia

HONG KONG SAR - Media OutReach - 11 November 2022 - Tia Lee, Asian fashion icon, pop singer, film and television actress, today launched the first episode of her inaugural animation series, telling Tia’s journey and her struggles in the entertainment and fashion industry. The animation series centred around the underlying message of Tia’s soon-to-be launched new song, ”GOODBYE PRINCESS”, a song tailored for all females to become stronger through embracing their true selves. The six animated episodes are based on Tia's journey in the entertainment industry. Each 30-second episode takes inspiration from classic "princess" fairy tale, subverting the symbols and images in it, to form a story that is both full of imagination and saturated with the ideas of metamorphosis and self-empowerment. The animation series aims to showcase Tia’s determination to break out of stereotypes, shake off biases, avoid negativity and set an example for female empowerment. The Award-Winning Animation Team behind the Animation Series Inspired by ”GOODBYE PRINCESS”, the animation series was curated, illustrated and scripted by a Hong Kong based award-winning team that demonstrated exquisite quality, creativity and enthusiasm. Director and Project Consultant: Sunny Tang- an award-winning animation director with over 20 years of experience. He has won both the Best Animation Award and the Best Editing Award at the Hong Kong Mobile Film Festival, and the Best Digital Entertainment Award Gold Award at the Hong Kong ICT Awards. His international accolades include the 23 rd Japan TBS DigiCon6 - Merit Award and the 16 th Japan TBS DigiCon6 - Regional Award for recognition of effort in Hong Kong. His credits list includes The Great Detective Sherlock Holmes – The Greatest Jail-Breaker, Teenage Mutant Ninja Turtles, Kung Fu Hustle, The Promise, Gatchman and Astro Boy. Scriptwriter: Alex Lee - scriptwriter of the movie In Broad Daylight and the ViuTV television hit series ‘In Geek We Trust’. He also directed the Ritalin series, which was celebrated as part of the 2021 Golden Horse Film Project Promotion’s Series Section. Illustrator: Mandy Mackenzie Ng - an up-and-coming Hong Kong talent in digital painting. Her masterpiece is the music video ‘of Moment’ by Hong Kong singer Terence Lam. Arranged by: Wan Pin Chu - a Hong Kong-based film score artist and urhuist. He is known to have scored the music for the highest-grossing animated film in China Nezha: Birth of the Demon Child. In addition, he has scored the music for other blockbusters such as Overheard 3, Wu Kong, Godzilla II: King of the Monsters, and In Geek We Trust. Other team members include Executive Director, Leo Cheung, Animation Director, Gloria Chan, Project Manager, Gigi Leung, and Executive Producer, Sam Kong. Blending 2D Animations with Motion Images and Still Photography of Tia Each episode will be further illustrated and expounded upon by a thematic poster that sums up the theme and message that Tia wishes to communicate through each animated episode. The cinematic design of the six posters will echo one another and will be released on Tia’s social platforms the day after release of each animation. Innovatively, a motion image and photography of Tia will also be released after each episode to reinforce the story that Tia wishes to tell. Featuring Tia, the imagery of the photography and motion images aims to create a strong contrast between animation and reality. The motion image and photography of the first episode, “Falling in the Deep” will show Tia completely submerged under water. The Award-Winning Creative Team of the Motion Images and Photography Series The masterminds behind the extraordinary production of the motion images and photography series are two of the world’s leading creative professionals – Tony C. Miller as Creative Director, and Kate Wynborne (renowned in the international advertising and film industry) as Producer. Tony C. Miller has over 20 years of global experience in producing commercials, music videos, documentaries and films. He has worked on advertising campaigns for brands such as Versace, Dior, Chopard, Issey Miyake and Rolls Royce. He has also been nominated for the Best Video Q Award and Best Video at the Music Video Awards (MVA’s), and was recognised at both the Global Independent Film Awards and the New York Shorts International Film Festival 2020. Kate Wynborne is a seasoned producer, with over two decades of experience in music videos, commercials and fashion productions worldwide. Based in Southeast Asia and having managed productions across multiple countries, Kate has worked on large-budget campaigns with Apple, Versace, Nike and Facebook. She has also worked alongside numerous renowned directors like Tom Hooper (best known for his British film The King’s Speech), as well as other A-list artists. Official Release Dates: Episode 1 animation: 11 Nov 2022 Episode 1 poster: 12 Nov 2022 Episode 1 motion images & photography: 14 Nov 2022 #Episode 2 animation will be released on 15 Nov 2022. Tia Lee Official Channels: Instagram @leeyufen: https://www.instagram.com/leeyufen/ YouTube: https://www.youtube.com/@tialeeofficial/ Facebook: https://www.facebook.com/leeyufentialee/ Weibo: https://weibo.com/u/1396928042/ About Tia Lee: Tia Lee (李毓芬), born in Taipei, is an Asian pop singer, film and television actress, model, and former member of the girl band Dream Girls. In addition to her acting roles and musical career, Tia appears frequently at major fashion shows. As a fashion icon and trend-setter, Tia has graced the covers of fashion, beauty and lifestyle magazines such as Vogue, Elle, Marie Claire, and shares her beauty and fashion tips through a number of Vogue’s social media channels. Contact Details Redhill Asia Media Contact +852 6077 7342 global@redhill.asia

November 11, 2022 09:00 AM Eastern Standard Time

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