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The Future of Indoor Air Quality

YourUpdateTV

While concerns over indoor air quality are nothing new, the COVID-19 pandemic has made people realize just how important clean, indoor air is to our health. As states continue to fully reopen, facilities around the country are turning to new technologies to help keep indoor spaces safe. Recently, Dr. Ken Thorpe, a scientific advisor to Integrated Viral Protection, participated in a nationwide satellite media tour to discuss the impact of these new technologies and what the future holds for indoor air quality. A video accompanying this announcement is available at: https://youtu.be/wrtkcmLQ5pY As more states begin to fully reopen, Houston-based Integrated Viral Protection (IVP) is helping businesses do so safely with their IVP Biodefense Indoor Air System. The air filter system instantaneously catches and kills airborne COVID-19 and other RNA viruses and has been granted emergency use authorization by the FDA. IVP is playing an integral role in reopening businesses such as hotels and restaurants and keeping children in schools around the country safe and is positioned to be the standard going forward, promoting clean and healthy air in all spaces. IVP is installed in health care settings across the U.S. to include over 100 healthcare facilities, including COVID-19 specialty hospitals, neuro-psych facilities, rehabilitation hospitals and tertiary centers. The game changing technology works by forcing air through a heated filter that captures and kills contaminants, including airborne pathogens, instantaneously, without changing the ambient air temperature significantly. IVP has been endorsed by the American Society of Mechanical Engineers as one of five top technologies in the world to combat COVID-19, and was recently named a top 25 Newsmaker of the Year by the Engineering News Record. Integrated Viral Protection (IVP) has also launched a new portable air purifying unit that instantaneously kills COVID-19 and other airborne pathogens. The compact travel unit, ideal for spaces up to 250 square feet, quietly cleans the air anywhere, including in hotel rooms, meeting rooms, residential spaces and more. The unit is also perfect for hotel and dorm rooms or common areas of a home. This protection against viruses and airborne pathogens is especially valuable when visiting high-risk individuals or hosting indoor gatherings. For more information, visit ivpair.com About Dr. Ken Thorpe, Ph.D.: Kenneth E. Thorpe, Ph.D., is the Robert W. Woodruff Professor and Chair of the Department of Health Policy & Management, in the Rollins School of Public Health of Emory University, Atlanta, Georgia. As a respected health care expert, Dr. Thorpe regularly testifies before committees in the U.S. Congress and in front of governments around the world on aspects of health care reform, and he is a frequent national presenter on issues of health care financing, insurance and health care reform at health care conferences, television and the media. About Integrated Viral Protection Solutions: IVP is playing an integral role in reopening businesses such as hotels and restaurants and keeping children in schools around the country safe and is positioned to be the standard going forward, promoting clean and healthy air in all spaces. IVP is installed in health care settings across the U.S. to include over 100 healthcare facilities, including COVID-19 specialty hospitals, neuro-psych facilities, rehabilitation hospitals and tertiary centers About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 21, 2021 09:00 AM Eastern Daylight Time

Video

News Release

Apple Named in Federal Antitrust Lawsuit Filed by Entertainment Company

Primary Productions, LLC

Primary Productions LLC recently charged Apple with antitrust violations of the Sherman Act, alleging restraint of trade for how the technology giant inhibits developer access to Apple’s App Store and userbase. The suit seeks class-action status on behalf of millions of software developers that are blocked from the App Store in favor of apps developed by Apple and its cronies. The complaint states it is first-to-file such a case protecting developers of free apps. In 2018, the group developed an app designed to educate the public about blockchain wallets by distributing hundreds of millions of dollars of free digital blockchain encryption currency, aka cryptocurrency. Apple killed the app before release because it allegedly threatened Apple’s low-price gaming Apple Arcade. Anticompetitive exclusion from a marketplace, such as that of smartphone enhanced internet commerce, is prohibited by civil and criminal code formalized as the Sherman Act of 1890. The lawsuit states that “Apple has so far distanced the independent developer from direct access to his or her audience, that critical commerce is restrained in violation of the Sherman Act.” The lawsuit further states that “in 2021 alone, as of filing, Apple has already rejected one million apps, representing millions of person-hours of lost work, all to appease the Apple giant.” “Apple is a monopsony retail buyer of apps, and hence underpays developers, even those of free apps, when it disallows them or suppresses their ranking on the App Store,” said attorney Keith Mathews. “Broader than existing Apple antitrust litigation, this case finally protects independent developers of free apps.” As for solutions beyond monetary damages, which could exceed $100 billion, the lawsuit demands an injunction requiring Apple to permit due process before denying an app, via an “App Court” to act independently and thereby avoid the problem of favoritism and cronyism. Attorney Mathews’ firm, Associated Attorneys of New England, seeks to join the New Hampshire-based Coronavirus Reporter app lawsuit to create a multi-district national litigation effort. That app, despite being designed by Dr. Robert Roberts, who consulted for NASA, developed the quantitative test that has been used to diagnose heart attacks, and chaired the prestigious Fields Medal committee, was blocked by Apple from being the first COVID-19 app in February 2020. Download a copy of the complaint here and at www.LawsuitPressRelease.com. Contact Details LawsuitPressRelease.com John P. David +1 888-859-6637 john@lawsuitpressrelease.com

May 20, 2021 03:00 PM Eastern Daylight Time

Phase 4 Services Taps MCR Labs Operations Director for CFO Role

MCR Labs

Adding to their roster of cannabis industry and laboratory operations experts, Phase 4 Services, a laboratory management and consulting firm, has hired Ross Gutman to serve as vice president & chief financial officer. Gutman has served as director of business operations at MCR Labs, one of the oldest and most well-known cannabis testing labs on the East Coast, for nearly six years. He will draw on the knowledge and experience he’s gained while growing MCR Labs into a multimillion-dollar operation to assist Phase 4 clients with establishing effective finance, accounting, and administrative processes. Gutman will continue to guide business operations at MCR Labs while he takes on additional duties of strategic planning and process improvement for Phase 4 and their clients. “This is an important opportunity for Ross,” said Michael Kahn, president and founder of MCR Labs. “His work for us was the turning point in going from being a great local testing lab to becoming an organization capable of scaling operations and expanding at the same pace as the rest of the cannabis industry.” Phase 4 Services works with cannabis testing labs in both the marijuana and hemp industries to streamline administrative processes, advance testing capabilities, and scale operations to meet the ever-growing demand for reliable compliance testing. About Phase 4 Services: Phase 4 Services is a scientific consulting and laboratory management firm dedicated to growing, supporting, and enhancing hemp and cannabis testing laboratories. Founded by experts in analytical testing, pharmaceutical chemistry, business administration, and development strategy, our team is equipped with the knowledge and experience necessary to ensure partner laboratories are successful in their pursuit of advancing public health and safety for cannabis patients and consumers. For more information visit http://phase4services.com. Contact Details Phase 4 Services Joe Crinkley +1 857-230-0839 pr@phase4services.com Company Website https://phase4services.com/

May 20, 2021 07:47 AM Eastern Daylight Time

Announcing the 2021 Bulldog PR Award Winners

Bulldog Reporter

Bulldog Reporter is pleased to announce the winners of the 2021 Bulldog PR Awards, recognizing both the most outstanding PR and communications campaigns, and the most extraordinary individual and agency contributions to the industry. The Bulldog Awards are the only PR awards program judged exclusively by journalists. "I was very moved to judge this year’s entries due to the pandemic,” says Mary Ellen Walsh, award-winning journalist and Bulldog Awards judge. “Nearly every team had to readjust strategic planning to include a more compassionate look at the power of public relations on a deeper level. The campaigns were less about the bottom line and much more about effectively bolstering outreach, offering expertise and raising awareness.” In October 2020, the Bulldog Awards announced it would be combining its two programs, the PR Awards and Stars of PR Awards, into a single program. As a result, there are three Grand Prize winners, one in each group: campaign, agency, and individual or team. LEWIS received the Grand Prize – Best Campaign of 2020 for their campaign Lucid Motors Launch - A Tale of David AND Goliath Fahlgren Mortine received the Grand Prize – Best PR Agency of 2020 KD Hall of KD Hall Communications received the Grand Prize – PR Star of 2020 Grand Prize winners are selected from among the nominations that are entered in multiple categories and win gold at least once. Our illustrious panel of journalist judges had their work cut out for them to select winners from entrants in 50+ categories, including three new campaign categories added to recognize the events of 2020. The Best COVID-19 Response The Best Virtual Event The Best PR Podcast “As a journalist for over 20 years, I’ve probably gotten hundreds of thousands of press releases,” says Eric Hartley, an opinion editor, newspaper journalist and Bulldog Awards judge. “However, I rarely see the work that goes into them. Judging these awards gave me a glimpse behind the curtain into the ways organizations—and their PR firms—think about how to promote something.” The winning individuals, teams, agencies, and companies have all earned bragging rights as Bulldog Awards recipients, along with extensive promotion on the Bulldog Awards website and through Bulldog Reporter’s newsletters and website. The Grand Prize winners also receive a Bulldog Awards trophy to add to their award collection. Congratulations to all the winners of the 2021 Bulldog PR Awards! Learn more about Bulldog Awards at bulldogawards.com and sign up to hear about updates on deadlines or upcoming awards programs. Campaign Categories Grand Prize - Best PR Campaign of 2020 Lucid Motors Launch – A Tale of David AND Goliath by LEWIS Best Arts & Entertainment Campaign Gold: Sound Royalties Takes the National Stage by French/West/Vaughan Best Beauty, Fashion, or Lifestyle Campaign Gold: nixit by Matte PR Inc. Silver: Wrangler x Rick and Morty Collection by French/West/Vaughan Best Brand Launch Gold: Rebranding a Beloved Brand for Today’s Table by The GIANT Company Silver: YouthBuild by Goodfuse Bronze: Forefront by Forefront Communications Group, Inc Best Business to Business Campaign Gold: MWWPR + T&M Associates by MWWPR Silver: Church Mutual Insurance Company, S.I. and Padilla by Padilla Bronze: SingleStore: What’s in a Name? by Bospar Best Business to Consumer Campaign Gold: OnwardMobility Delivers the Next BlackBerry by Rainier Communications Silver: Zebra Partners by Zebra Partners Bronze: D’Artagnan by Peppercomm Best Campaign on a Shoestring Budget Gold: NAVC’s COVID-19 Response by North American Veterinary Community Silver: Cinnadust Seasoning Sweetens 2020 with News of Official Cinnamon Toast Crunch Seasoning Launch by Gillian Small Public Relations Bronze: PPE Protects the Public from COVID, TerraCycle Protects the Planet from PPE Waste by TerraCycle Best Community Engagement Campaign Gold: ‘Choose Topeka’ $15,000 Relocation Campaign by Violet PR Silver: Let’er Buck Challenge by French/West/Vaughan Bronze: Know Narcolepsy® UGC Campaign by Evoke KYNE Best Community Relations Campaign Gold: 10,000 Turkeys by The GIANT Company Best Consumer Product Launch Gold: Enfusia Helps Customers Mask Up and Breathe Easy by SPM Communications Silver: Lucid Motors Launch – A Tale of David AND Goliath by LEWIS Best Covid-19 Response Campaign Gold: Lifelong Learning by Lifelong Learning Silver: Stony Brook Medicine by Stony Brook University Bronze: Marathon Strategies: COVID-19 Covered by Marathon Strategies Bronze: Verizon’s Feed the Frontlines, Pay It Forward Live, Comeback Coach Hub and Women In Business by Rogers & Cowan PMK Best Crisis Management Gold: Ambulnz COVID-19 Response by 10 to 1 Public Relations Silver: Keeping the Dream of Homeownership Alive: Mr. Cooper Advocates on Behalf of Homeowners and the Housing Market by Highwire PR Best Diversity/Inclusion Campaign Gold: Agency Guacamole – B.L.N.D by Agency Guacamole Silver: Red Fan Communications by Red Fan Communications Bronze: UGA PR Capstone Students by UGA PR Capstone Students Best Financial Services Campaign Gold: Aflac by Aflac Silver: Born Digital: Ally Bank Welcomes 10,000+ Newborns into the Digital Era, Giving the Future a Financial Head-Start on Theirs by Tier One Partners Bronze: BackBay Communications: Local Funding Announcement by BackBay Communications Best Food & Beverages Campaign Gold: Dittoe Public Relations by Dittoe PR Silver: The Charli Dances Onto Dunkin’s Menu by Dunkin with RF|Binder, BBDO, and DDOne Best Global Campaign Gold: Lucid Motors Launch – A Tale of David AND Goliath by LEWIS Silver: trivago by Peppercomm Bronze: Oracle AI@Work: Mental Health by Oracle Best Government/Public Service Campaign Gold: United States Postal Service Field Communications by USPS Silver: CDC Rx Awareness Campaign by Centers for Disease Control and Prevention ICF Next Bronze: Orlando United Assistance Center by Poston Communications Best Green Environmental/Sustainability Campaign Gold: NewsmanPR’s “Connect & Protect” Campaign for the Florida Keys by NewmanPR Silver: Jet Zero: The Future of Electric Flight by Mission Control Communications Bronze: Vote Yes on Prop 1 by Kiwit Best Healthcare Campaign Gold: MUCINEX’s Goes Beyond Words with Three-Phased COVID-19 Public Health Information Campaign by Legend Silver: Amendola Raises Appriss Health’s Profile Through OpenBeds Campaign by Amendola Communications Bronze: CHPA by Reingold Best Integration of Traditional and New Media Gold: Lucid Motors Launch – A Tale of David AND Goliath by LEWIS Silver: Trane® Residential x Havas Formula by Havas Formula Bronze: Scotch-Brite™ Brand Holiday Gift Guide by HUNTER PR Best Investor Relations Gold: Feeding Pets of the Homeless 2019 Annual Report by G8 Strategies LLC Silver: Pushpay by Pushpay Bronze: The Buddy Group by The Buddy Group Best Issue/Cause Advocacy Campaign Gold: Red Fan Communications by Red Fan Communications Silver: Qorvis Communications by Qorvis Communications Silver: Combatting Youth Vaping Head On by GOLIN Best Media Relations Campaign Gold: Cinnadust Seasoning Sweetens 2020 with News of Official Cinnamon Toast Crunch Seasoning Launch by Gillian Small Public Relations Silver: Lucid Motors Launch – A Tale of David AND Goliath by LEWIS Bronze: 2020 Golden Apple Awards for Excellence in Teaching & Leadership by The Harbinger Group Best Not-for-Profit/Association Campaign Gold: Dueling Dinosaurs Roars with Global Announcement by French/West/Vaughan Silver: Qorvis Communications by Qorvis Communications Bronze: Verizon’s Feed the Frontlines, Pay it Forward Live, Comeback Coach Hub and Women In Business by Rogers & Cowan PMK Best PR Podcast Gold: Disrupting the Podcasting Space with ASG’s Digital: Disrupted by V2 Communications Silver: Lay of the Brand Podcast by Merritt Group Bronze: PR 360 by Global Results Communications Best Public Affairs Campaign Gold: Marathon Strategies: Securing Justice for U.S. Victims of Terror by Marathon Strategies Silver: Yes on Proposition 22 | Clyde Group by Clyde Group Bronze: Counting Illinois by Kiwit Best Special Event or Publicity Stunt Gold: MUCINEX® Direct-to-Consumer Channel Launch w/ Fashion Show Livestreamed on YouTube by Legend Silver: Canadian Tire Christmas Trail by Canadian Tire Corporation Bronze: Lucid Motors Launch – A Tale of David AND Goliath by LEWIS Best Technology/Software Campaign Gold: OnwardMobility Delivers the Next BlackBerry by Rainier Communications Silver: Prodoscore: Making Work From Home Actually Work by Bospar Best Thought Leadership Campaign Gold: Cancer Treatment Centers of America – Shadow Curve by Goodfuse Silver: Invention in PR by Adam Ritchie Brand Direction Bronze: MWWPR + T&M Associates by MWWPR Best Travel & Tourism Campaign Gold: Hilton Extends Hospitality Through “Hilton at Home” Digital Content Series, Offering Insider Tips to Make Consumers’ Homes and Lives More Hospitable During Global Pandemic by Hilton Best Use of Influencers Gold: MUCINEX® Direct-to-Consumer Channel Launch w/ Fashion Show Livestreamed on YouTube by Legend Silver: SideChefxPanasonic: Cooking Made Easy by Dunn Pellier Media Bronze: V2 Executes Robust Influencer Program for Decibel During COVID-19 by V2 Communications Best Use of Personality/Celebrity Gold: #ForTheGrams: Amazon Helps Families Maintain Holiday Traditions in a Time of Social Distancing by HUNTER and Amazon Silver: Advantage Hers by Ruder Finn Bronze: Leanne Ford for Legend by Sharp Think Best Use of Research - Business/Consumer Gold: Back to Normal Barometer by ROKK Solutions Silver: Aflac by Aflac Bronze: Oracle AI@Work: Mental Health by Oracle Best Use of Social Media Gold: The Abbi Agency by The Abbi Agency Silver: American Dairy Association North East #MakeMilkMoments Social Media Campaign by Pollock Communications Best Use of Video/Multimedia Gold: Poseida Therapeutics by Poseida Therapeutics Best Viral Campaign Gold: Spin Master, The PAW Patrol Years by Spin Master Best Virtual Event Campaign Gold: Qorvis Communications by Qorvis Communications Silver: Reingold by Reingold Bronze: Lucid Motors Launch – A Tale of David AND Goliath by LEWIS Best Visual Storytelling Campaign Gold: CDC Rx Awareness Campa ign by Centers for Disease Control and Prevention ICF Next Individual or Team Categories Grand Prize – PR Star of 2020 KD Hall, KD Hall Communications Leader of the Year (Agency) Gold: French/West/Vaughan team Silver: Curtis Sparrer, Bospar Bronze: Kathy Bloomgarden, Ruder Finn Media Relations Professional of the Year Gold: Beth Casteel, The Reis Group Silver: Curtis Sparrer, Bospar Bronze: Eric Hazard, Vested PR Professional Who Makes a Difference Gold: KD Hall, KD Hall Communications Silver: Curtis Sparrer, Bospar PR Star Under 40 Gold: KD Hall, KD Hall Communications Silver: Brian Hart, Flackable Bronze: Keith Chapman, Chap Public Relations, LLC PR Up and Comer Gold: Myrissa Stalter, Fahlgren Mortine Gold: Sonali Hitesh Mehta, Apples and Oranges Public Relations Silver: Sammie Yeager, ROKK Solutions Bronze: Luz Verduzco, SPM Communications Public Relations Professional of the Year Gold: Curtis Sparrer, Bospar Silver: Kathy Bloomgarden, Ruder Finn Bronze: Eric Hazard, Vested Agency Categories Grand Prize – Best PR Agency of 2020 Fahlgren Mortine Agency That Gets Results Gold: Fahlgren Mortine Silver: Bospar Bronze: Lumina Communications Best Boutique Agency Gold: Capwell Communications Silver: Affect/Gregory FCA Bronze: Fish Consulting Best Industry-Focused Agency Gold: Jaymie Scotto & Associates Silver: Bospar Bronze: SideCar Public Relations Business to Business (B2B) Agency of the Year Gold: Bospar Silver: BLASTmedia Bronze: Lumina Communications Business to Consumer (B2C) Agency of the Year Gold: Fahlgren Mortine Silver: French/West/Vaughan Large Agency of the Year Gold: Fahlgren Mortine Silver: French/West/Vaughan Midsize Agency of the Year Gold: Goodfuse Silver: Bospar Bronze: Publicity For Good Most Innovative Agency Gold: Ruder Finn Silver: Bospar Bronze: JConnelly Small Agency of the Year Gold: Adam Ritchie Brand Direction Silver: 10 to 1 Public Relations Bronze: Violet PR About Bulldog Reporter Bulldog Reporter has been providing news, best practices, and insights to PR and communications professionals since 1980. Filled with insights on topics critical to PR pros and communicators, including media relations, crisis communications, influencer marketing, and many other topics you won't find anywhere else, the Bulldog Reporter email newsletter brings you compelling and relevant articles, plus timely updates about journalist moves and agency news so you can stay on top of your PR game. The Bulldog Awards, the only PR awards program judged exclusively by working journalists, are run by Bulldog Reporter and celebrate the best and brightest in corporate communications and public relations. Bulldog Reporter and the Bulldog Awards are a subsidiary of Agility PR Solutions, a provider of media outreach, monitoring, and measurement solutions for PR and communication professionals. About Agility PR Solutions Agility PR Solutions, a subsidiary of INNODATA INC. (NASDAQ: INOD), streamlines media monitoring, outreach, and media intelligence in one intuitive platform for public relations professionals. Since 2003, global organizations have relied on Agility to help them achieve ambitious business goals using an outcome-based approach. Software backed by deep expertise offers high-performance results and PR insights for brands with advanced requirements in a shifting media landscape. Providing innovative technology, outstanding data quality, and high-caliber support, Agility enables success for today’s communicators. Learn more at www.agilitypr.com. Contact Details Richard Carufel Editor and Awards Judge, Bulldog Reporter +1 860-218-3469 richard.carufel@bulldogreporter.com Company Website https://bulldogawards.com/

May 20, 2021 07:30 AM Eastern Daylight Time

Cyvatar Wins Two Coveted Global InfoSec Awards at RSA 2021

Cyvatar

Cyvatar today announced two more prestigious industry award wins, this time as 2021 Global InfoSec award winners for the Cutting-Edge in Cybersecurity-as-a-Service (CSaaS) and the Most Innovative SecOps-as-a-Service, by Cyber Defense Magazine--the industry’s leading electronic information security magazine. This year marks Cyber Defense Magazine’s ninth year of honoring global InfoSec innovators. Its submission requirements are for any startup, early-stage, later stage, or public companies in the information security space who have a unique and compelling value proposition for their product or service. “We’re thrilled to receive one of the most prestigious and coveted cybersecurity awards in the world from Cyber Defense Magazine,” said Cyvatar Co-Founder and Chief Executive Corey White. “We knew the competition would be tough, and with top judges who are leading infosec experts from around the globe, we couldn’t be more pleased.”. Award judges are CISSP, FMDHS, CEH, certified security professionals who voted based on their independent review of the company submitted materials on the website of each submission including but not limited to data sheets, white papers, product literature, and other market variables. “We scoured the globe looking for cybersecurity innovators that could make a huge difference and potentially help turn the tide against the exponential growth in cybercrime, said Gary S. Miliefsky, Publisher of Cyber Defense Magazine. “Cyvatar is absolutely worthy of these coveted awards and consideration for deployment in your environment.” CDM has a flexible philosophy to find more innovative players with new and unique technologies, than the one with the most customers or money in the bank. CDM is always asking “What’s Next?” so we are looking for Next Generation InfoSec Solutions. Whether you’re a small business starting from scratch or need to amplify your existing security investments, Cyvatar is here for you. Get started for free or reach out to Cyvatar at CYVATAR.AI. About Cyber Defense Magazine With over 5 Million monthly readers and growing, and thousands of pages of searchable online infosec content, Cyber Defense Magazine is the premier source of IT Security information for B2B and B2G with our sister magazine Cyber Security Magazine for B2C. We are managed and published by and for ethical, honest, passionate information security professionals. Our mission is to share cutting-edge knowledge, real-world stories and awards on the best ideas, products and services in the information technology industry. We deliver electronic magazines every month online for free, and special editions exclusively for the RSA Conferences. CDM is a proud member of the Cyber Defense Media Group. Learn more about us at https://www.cyberdefensemagazine.com and visit https://www.cyberdefensetv.com and https://www.cyberdefenseradio.com to see and hear some of the most informative interviews of many of these winning company executives. Join a webinar at https://www.cyberdefensewebinars.com and realize that infosec knowledge is power. About Cyvatar Cyvatar is committed to cybersecurity for everyone. As the industry’s first subscription-based, cybersecurity-as-a-service (CSaaS) company, it’s our mission to transform the way the security industry builds, sells, and supports cyber solutions. We empower our members to achieve successful outcomes by providing expert advisors, proven technologies, and a strategic process roadmap to guarantee results that map to their business drivers. Our approach is rooted in proprietary ICARM (installation, configuration, assessment, remediation, maintenance) methodology that delivers smarter, measurable security solutions for superior compliance and cyber-attack protection faster and more efficiently, all at a fixed monthly price. And because we’re a subscription, members can cancel anytime. Cyvatar is headquartered in Irvine, California with locations around the world. Begin your journey to security confidence at CYVATAR.AI and follow us on LinkedIn and Twitter. Contact Details Cyvatar KC Higgins +1 303-434-8163 kc@cyvatar.ai Company Website https://cyvatar.ai/

May 19, 2021 12:15 PM Eastern Daylight Time

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Mirriad and Tecate Beer Partner to Enhance In-Content Advertising

Mirriad

Mirriad, a leading in-content advertising company who place brands into video using Academy Award Winning technology, released a new study outlining success from a January 2021 partnership with Mexican beer brand, Tecate. Research found that overall, 76% of consumers said the campaign made Tecate more appealing to them. The beverage brand turned to a new model to embed their brand into content and expand their marketing into music videos, relying on Mirriad’s newly launched Music Alliance —a specialist division dedicated to growing creative and financial opportunities for artists by placing brands into visual music content. As marketers look to engage audiences in an era of ad avoidance, the Alliance allows them to weave their brand imagery into artists’ music videos and connect with fans in an authentic way. Mirriad’s pioneering, patented AI technology scans content for its emotional register moment by moment thus allowing brands to appear in exactly the right place at the right time - and critically with the right audience. This bespoke technology allows for advanced targeting that authentically connects brands with customers at scale – a huge leap forward for the advertising industry. Using Mirriad’s technology, Tecate seamlessly embedded brand signage and product throughout Regional Mexican artist Giovanny Ayala’s hugely anticipated release, ‘Pa' Que No Te Anden Contando’ distributed by music label Gerencia 360. Research conducted by Kantar demonstrates the strength of the product and signage embeds in driving key brand KPI’s, including: Top of mind Awareness of Tecate was lifted by +27ppt as was any unaided awareness Awareness of Tecate advertising rose +43ppt The campaign increased affinity to Tecate by +8ppt and drove a +7ppt increase in Purchase intent Even further, consumers had very positive views of this advertising approach: 89% of regular Tecate consumers liked the format 85% said it was a natural fit to the content 80% said that it was not distracting Tecate wanted to highlight both their product and signage to promote their tagline, “Mexico is in us,” within Regional Mexican music, a genre popular amongst their Mexican American customers. Mirriad’s close partnerships across major labels and independently owned Hispanic labels meant that Tecate were presented with over a dozen Regional Mexican videos set to release within their campaign window. Once the video was chosen, Mirriad was able to execute this initiative within hours of the scheduled release, which is completely unprecedented. “We’re thrilled to have collaborated with Mirriad, tapping this cutting-edge technology to create relevant engagement between Tecate and Mexican music and culture,” says Oscar Martinez, Tecate USA Sr. Brand Director. “Our largely Mexican American consumer base embodies a maverick spirit, and the integration of this content into Giovany’s music video was a win-win for everyone.” “Coming out of the social movements of 2020, and only going stronger in 2021, it’s refreshing to see more companies leaning into multicultural consumers by allocating large advertising budgets to diverse content that resonate with these communities. Mirriad not only gives brands access into multicultural content, but also works to ensure brands are woven into the right contextual moments, in a way that feels authentic to the viewer,” says VP of Brand Partnerships at Mirriad, Maria Teresa Hernandez. “We’re really excited to see this latest research that supports what we’ve known for a long time around Mexican American consumers and their purchasing power. We look forward to continued work with other brand partners and Mirriad using this creative and innovative technology to reach audiences,” says Luis Del Villar, CEO of Gerencia360. “Giovanna Ayala is a Tecate fan and honored to have the brand support his artistry.” “Tecate empowering Regional Mexican artists is a great example of an authentic partnership of brand and genre that will only strengthen the relationship with their loyal audiences,” adds Hernandez. About Mirriad Mirriad's award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad's market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions. Mirriad currently operates in the US, Europe and China. Contact Details Kite Hill Rachel Wyncoop +1 845-901-1349 mirriad@kitehillpr.com

May 19, 2021 08:00 AM Eastern Daylight Time

Unisantis unveils Dynamic Flash Memory as DRAM alternative

Unisantis Electronics

Unisantis® Electronics Singapore Pte. Ltd., today unveiled the company’s developments in Dynamic Flash Memory (DFM)® technology, a leap forward in the industry’s search for alternatives to DRAM for future low-cost high-density embedded or standalone memory applications. DFM is able to offer faster speeds and higher density when compared to DRAM or other types of volatile memory. DFM was presented this week for the first time at the 13th IEEE International Memory Workshop (IMW), by its inventors, Drs. Koji Sakui and Nozomu Harada from Unisantis. DFM was well received by the IMW’s Scientific Committee, for having demonstrated not only performance benefits but also for its strategy of having been developed as an easy-to-implement DRAM replacement. Dr. Sakui’s paper entitled “ Dynamic Flash Memory with Dual Gate Surrounding Gate Transistor (SGT)”, was presented publicly on the 18th May. DRAM is a volatile, capacitor-based, destructive-read form of memory – and its challenge has long been to continue packing in more storage for lower cost, without increasing power consumption. DFM takes a revolutionary approach to overcome limitations of conventional volatile memory such as DRAM, with its inherent short, regular and power-hungry refresh cycles, as well as destructive read processes. DFM is also a type of volatile memory, but since it does not rely on capacitors it has fewer leak paths, it has no connection between switching transistors and a capacitor. The result is a cell design with the potential for significant increases in transistor density and, because it not only offers block refresh, but as a Flash memory it offers block erase -- DFM reduces the frequency and the overhead of the refresh cycle and is capable of delivering significant improvements in speed and power compared to DRAM. By utilizing TCAD simulation, Unisantis has proven DFM has a substantial potential to increase density 4X compared to DRAM. The scaling of DRAM has almost stopped at 16Gb, according to recent IEEE ISSCC (International Solid-State Circuits Conference) papers. Modelling DFM at 4F 2 cell density shows how perfectly structured DFM is ( see 4F2 cell image here ). The design and development of DFM means significant Gb/mm 2 improvements, and today’s limits on DRAM (currently 16Gb) could immediately see increases to 64Gb memory using DFM’s radically enhanced cell structure. Replacing DRAM is a major challenge for the industry, not only because DRAM today accounts for over 50% of the current market demand for memory ( Yole Development, 2020). Forecasts also suggest the need for this type of low cost, high density DRAM by 2025 will continue to grow and exceed $100Bn. But technology challenges also lie ahead presented by some of the proposed replacements, including capacitor-less DRAM, ZRAM or simplistic GAA and Nanosheet approaches, all which have their own limitations compared to DFM. Unisantis is a transformative semiconductor company, with a patented surround gate transistor (SGT) technology, a 3D transistor design which offers significant system design and performance advantages to the manufacturers of memory and image sensor semiconductors and is essential for the high-tech industry as it scales to very small nodes. The company is built on a history of successes in the memory semiconductor market, having been established by Dr. Fujio Masuoka in Singapore in 2008 following his ground-breaking work in developing Flash memory at Toshiba. Dynamic Flash Memory was developed by Unisantis with the proven technological principles of SGT Technology building on that work and the company’s innovations, particularly in memory semiconductors. Koji Sakui, Unisantis and co-inventor of DFM, commented “The memory industry has long-since accepted DRAM technology is nearing the end of its life, but its significant market means any replacement technologies must provide the right balance of performance, costs and future scalability. After significant internal research and testing, we are delighted to unveil DFM to the market as the leading long-term viable option to DRAM.” Following today’s unveiling, the company is now seeking to further its own technical development, and in parallel, to testing and demonstrating the features and fuller potential of DFM externally with a series of memory and foundry partnerships. Further details on DFM and the application of Unisantis SGT Technology will be shared at future events. Links to images available online: Main features of Dynamic Flash Memory Simple cross-point structure (4F2) Structure of Dynamic Flash Background information DFM: not another ZRAM, and not an Emerging Memory Attempts to develop DRAM without capacitors have been unsuccessful, as seen in ZRAM where the margins between 1 and 0 have been too narrow – both ZRAM and DFM approaches are Gain Cells but in DFM the PL gate eliminates the FB (Floating Body), and with a significant increase in the “1” and “0” margin results in noticeably increased speeds and improvements in the reliability of the memory cell. It does this by using the PL (Plate Line) gate to ‘stabilize’ the FB (Floating Body) and by separating 1” Write and “0” Erase modes, allows for the widest possible margin – avoiding issues with noise and the fluctuation of the FB. The wide margin in DFM will offer other design benefits which Unisantis will be announcing in the near future. Unlike the so-called ‘emerging memory technologies’ (MRAM, ReRAM, FRAM, PCM) DFM does not involve adding additional materials on top of a standard CMOS process – an approach that drives up the cost, prohibitively. About Unisantis Unisantis Electronics Singapore Pte Ltd (Unisantis®) is a transformative semiconductor R&D company, with a patented surround gate transistor (SGT) device technology which offers significant cost, density and power advantages to the designers and manufacturers of leading-edge logic and memory technologies. The Company was established in 2008 to transform the semiconductor industry by developing a vertical surrounding gate transistor, work that was successfully spearheaded by Dr. Fujio Masuoka, who is widely regarded as the inventor of Flash memory during his time at Toshiba. Surrounding Gate Transistors or SGT Technology® today are covered by over 700 Unisantis international patents, and represent the ultimate evolution in 3D transistor design, essential for modern electronics as the industry scales to very small nodes. SGT technology has multiple use-cases for memory design including SRAM, DRAM, MRAM, RRAM/ReRAM as well as logic circuits and CMOS image sensors. For further information, visit: www.unisantis.com Contact Details Unisantis contact SVP, James Ashforth-Pook jamesap@unisantis.com Or media enquiries representing Unisantis Electronics David Marsden, Communications Director +447968407739 davidm@unisantis.com Company Website http://www.unisantis.com/

May 19, 2021 06:00 AM Eastern Daylight Time

COVID-19 crisis will lead to a new period of rapid, transformative growth and prosperity: Studio 44 reveal 10 key insights for business leaders

Stockwood Strategy

As we recover from the COVID pandemic, environmental, social and technological trends are converging, leading to rapid, disruptive and transformative change, the likes of which we have not experienced for more than a generation, argues Simon Sear, CEO and founder of Studio 44. Leaders need to ensure that they and their organisation are ready to innovate and transform. Sear said: “The COVID crisis will lead to a new period of rapid, transformative growth and prosperity just like the First World War led to the roaring twenties, the Second World War to the golden age of capitalism and the recession of the late 1970s to the expansive growth of the 1980s. Spring always follows winter.” Combining with this natural economic cycle are major tailwinds, such as society’s demand for more progress on racial and gender equality, social mobility and mental wellbeing, Studio 44 argues. Governments and wider society have reached a tipping point on progress with environmental sustainability, while technologies including artificial intelligence (AI), hyper-automation and the Internet of Things (IoT) are supercharging change. These converging trends will result in rapid, disruptive and transformative change, the likes of which we have not experienced for more than a generation. Sear added: “Economists are predicting record growth and leaders need to ensure that their organisations are bold, more agile and quicker to change than at any time in history in order to deliver competitive performance in terms of cost efficiency, revenues and return on capital” Studio 44 has identified ten key insights by working with leaders during the challenging times of COVID, ranging from experimentation to mindset, technology to organisational culture. Sear concluded: “The crisis has highlighted many insights into how leaders can prepare for this next phase of growth and the journey ahead. They are at a once in a generation inflection point, opportunity is coming, and they need to ensure that they and their organisation are ready to innovate and transform.” Here is a summary of Studio 44’s top ten insights: Create a common mission: Often, in non-crisis times, organisations pay lip service to their mission. It’s written down, but no one really buys it. If the crisis did one thing very well, it was to provide a focus. The need for speed: The pace of change had been increasing, but the crisis supercharged this. Leaders need to focus their organisation on being able to respond quicker and with more agility than ever before. Change the corporate mindset: Many companies have long-held beliefs that limited their ability to respond and transform assumptions that need to be put in the bin. Make bold investments: The successful businesses of the last 12 months were the ones that had historically invested in new ways of working and bold new propositions. Experiment: In a decade that will be defined by rapid change and transformation, inexpensive, fast experimentation needs to be in the DNA of an organisation. Allocate your best people to your best opportunities: The pace of change is becoming ever faster and the war for talent continues to heat up. Leaders need to balance the need for transparency and fairness with quickly getting the right people in the right roles to optimise the chances of an organisation’s success. Teach more than new digital skills: In building on the successes of working from home and a period of change and disruption, it's crucial to teach employees new cognitive strategies and behaviours to enable them to adapt. Break the silos: During the COVID crisis innovative leaders gathered a multi-skilled team, incentivised them all for success in the same way and gave them the space to make it happen. Many leaders are now thinking about how they can maintain this kind of operating model and not return to older ways of working and the inefficiencies they create. Keep communicating: The pace of disruption and uncertainty in the next decade means that people will often feel unsettled and will seek reassurance. These are the same needs team members faced during the COVID crisis. Practice stakeholder capitalism: Leaders need to take a cooperative model into the next period of transformation. They need to take a long-term view, to have a strategy that not only ensures financial performance in the short term, but invests, and is seen to invest, in longer-term positive outcomes for all stakeholders. About Studio 44 Studio 44 is creating the future. It is a next generation consultancy that helps senior business leaders create step-out growth, disrupt markets and transform their culture and ways of working. It brings together smart people from tech, the arts, business and science with a common mission to create growth for clients with a focus on people and the planet. By bringing diverse thinking and the spirit and energy of a start-up to corporate clients Studio 44 radically shifts the operating model of a traditional consultancy. Contact Details Studio 44 Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://studio44.io/

May 19, 2021 05:00 AM Eastern Daylight Time

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Digital transformation evades businesses that mismanage data

Stockwood Strategy

Data is poorly understood, inadequately valued and badly managed by global businesses costing them and their investors billions of dollars every year, according to a report published today by Anmut, the data valuation specialists. This is a big problem because it means most businesses are running on data that isn’t fit for purpose. The Anmut Data Leadership Report compiled data and anecdotal evidence from almost 100 Chief Data Officers from organisations headquartered on five continents whose collective annual revenues total over $1 trillion. The report finds that 91% of business leaders believe data is critical to the success of their businesses. However, only one in three (34%) of their companies manage their businesses’ data assets with the same disciplines as other business assets. These companies spend their allocated data management budget on creating value from their data that in turn helps them scale their businesses and develop their strategies. The remaining two thirds (66%) are using half of their data budgets to fix problems and errors identified within the data itself. According to the report, the average global business spends between 4% and 7% of annual operating expenses on managing its data. For a global financial services brand, that amounts to as much as $1.5-3 billion annually. “Time and again we’re seeing international businesses and household name brands coming under fire for reasons that seem preventable with hindsight,” says Herman Heyns, CEO of Anmut. "Those that succeed do so because they really understand the value of their data, and therefore prioritise and manage it well." Three quarters of respondents (76%) say their businesses are investing in large-scale data and digital transformation strategies. And, 63% say data is more critical than technology to achieve business transformation. Yet, Anmut's report also finds that technology investment regularly overshadows data investment. Technology gets three times the attention (73%) and five and a half times (88%) the budget as data. This is in spite of the fact that technology is dependent on reliable data to run well. Heyns adds: “The preference to invest in technology over data throws up a fascinating question about what digital transformation really means for businesses all over the world. Digital transformation is a term that’s used everywhere, in every annual report and corporate strategy document. Digital transformation is what companies do to become data-driven. The advances many companies make might be digital in name, but to create the transformation they're aiming for, they cannot lose sight of the data.” Chief Data Officers (CDOs) interviewed for the report regularly cite the challenge to make data something that everyone in their businesses understands, values and knows how to manage. The report finds that one third of company boards (33%) don’t consider data a ‘material asset’. 9 in 10 CDOs (87%) say putting a monetary value on data would enable people within the business to manage that data better. Heyns adds: “A critical issue for businesses’ data leaders is winning senior buy-in. When the board doesn’t appreciate the value of data to a company’s future performance, it’ll lack investment further down the business. That’s where data valuation comes into play. When the value of data assets are set out in pounds and pence, data can be thought of as a business asset. Then it climbs up the food chain, gets taken more seriously, impacts C-suite decision-making more readily, and receives greater investment. When data is treated like any other asset by assigning a monetary value to it, businesses can make better strategic decisions.” Anmut, whose clients include Smith & Nephew and Highways England, advises international companies across all sectors on how to manage, measure and value the data within their businesses. Intangible assets make up 90% of the total market value of the world’s largest companies. Anmut’s most conservative estimates put data at 20% to 30% of that. With only a third of companies managing that value well, it’s not a surprise that companies who do manage data well - the FANGS - have become the most valuable companies in history in the shortest time. In March, the UK’s Department for Digital, Culture, Media & Sport (DCMS) published its report: Increasing Data Access across the UK Economy in which they commit to creating a framework within which the government may have the ability to make interventions into private and third sector organisations to unlock the full value of their data. DCMS follows governments in several leading economies including the US and Germany that are taking the lead to enforce better data management in business. About Anmut Consulting Anmut is the only data asset management company that makes the value of data unignorable, comparable and manageable for businesses investing in digital transformation. Anmut believes in the power of data-driven decisions to make people’s lives better, be they customers, employees, suppliers, shareholders, local communities or future generations. Contact Details Anmut Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.anmut.co.uk/

May 19, 2021 04:00 AM Eastern Daylight Time

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