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BettorEdge Surpasses $3.5 Million in Sports Betting Orders in Just Six Months, Since Inception

BettorEdge

BettorEdge, a Minneapolis-based online no-fee sports betting marketplace and social platform connecting sports fans, today announced it has facilitated more than $3.5 million in exchange orders since its launch in January 2021. High interest in the Stanley Cup Playoffs contributed to the boost in orders. Two of these playoff games ranked the highest in BettorEdge’s all-time top five games in volume of orders. The volume of orders on the platform doubled from May to June, as well. BettorEdge is a platform created with the bettor in mind. Instead of losing money to in-house favored lines, deposit fees, withdrawal fees, and the inability to withdraw funds when needed, fans on BettorEdge can trade bets with no fees attached. “Odds are stacked against the bettor with traditional sportsbooks, and we’re changing that,” said James Seils, Co-Founder of BettorEdge. “As bettors ourselves, we knew there was a need for a social marketplace and our growth in just six months validates the need for a betting experience like BettorEdge in this industry.” BettorEdge is uniquely positioned at the forefront of in-play betting as it gains momentum in the American market. Rather than relying on a pricing engine for every live play of a game, BettorEdge users set the market prices, effectively removing the hurdle of requiring a pricing engine. The PGA’s U.S. Open and Travelers Championship in June marked the two busiest weekends of in-play betting for the platform to date. “Our sole purpose is to innovate for the benefit of the sports bettor,” said Greg Kajewski, Co-Founder of BettorEdge. “Our growth is proof positive that putting the power back into the hands of the sports bettor through an engaging social media platform, is the type of experience that bettors are truly looking for. We’re excited to keep innovating our platform for the betterment of the sports bettor and excited to see how our growing audience utilizes our capabilities for the upcoming NFL season.” About BettorEdge BettorEdge was founded in 2019 following a University of Minnesota SportRadar Innovation Challenge. Iowa native founders, now Minnesota residents, had a vision of creating a more efficient sports betting marketplace that offered a better fan experience at no fee to the consumer within the US. BettorEdge has a strong emphasis on giving the edge to the bettor through offering a fair market, providing data and analytics and creating a seamless social community. Access to their webapp can be found at app.bettoredge.com and additional information at BettorEdge.com. Contact Details Hot Paper Lantern Bailey Irelan +1 614-795-3308 birelan@hotpaperlantern.com Company Website https://www.bettoredge.com/

July 15, 2021 09:01 AM Eastern Daylight Time

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New app integration standard aims to accelerate in-cab tech development industry-wide

Eleos Technologies

Fleets benefit when mobile apps play nicely together in the truck cab, says Eleos Technologies CEO, Kevin Survance. Now, thanks to a new mobile app-to-app connectivity protocol, it will be possible to seamlessly connect commercial trucking solutions like ELDs, workflow and bypass apps, sensors, and cameras. OpenCab is a new specification from Eleos, aimed at accelerating the development of in-cab technologies for the whole trucking industry. It enables Android apps running on in-cab devices to securely share information, which in turn will let fleets combine whatever proprietary solutions they prefer—without enlisting each vendor for custom integration work. This means faster and cheaper development of better user experiences, which don't require drivers to switch between apps and duplicate their data entry. Eleos initially created OpenCab so that ELD and telematics vendors could easily integrate with the Eleos workflow platform. "The spec emerged from building best-in-class driver experiences that required integration with other mobile apps on an in-cab device," Survance says. "Our focus is on providing a single pane of glass for drivers—a unified app that can integrate all the functionalities they need to use in their jobs. This means we have to integrate information from other mobile apps. "Getting these mobile apps to share information often required a great deal of custom integration work. It was a development and maintenance nightmare. We naturally started to look for a way to standardize app-to-app communication." Although its direct consumers are trucking app developers, the OpenCab standard also benefits carriers. By offering a simple way to integrate multiple proprietary systems, the spec makes it possible for any fleet to mix and match their preferred applications, while improving and simplifying the user experience for their drivers. "This will offer fleets a way to assemble best-of-breed solutions with greater confidence, and spend less time on costly projects trying to get apps to work with each other," Survance says. With a standardized way to connect Android mobile apps in the cab, solution providers and in-house developers can create integrations with other providers, at far less time and cost. Any solution that supports the OpenCab standard will work with any other, rather than requiring custom code or SDKs for every different solution integration. "From both an engineering and a project implementation perspective, using OpenCab is simply the most efficient thing to do," Survance says. "You could go off and create your own way of doing things, but this is a simple, well-documented spec that can help the trucking industry standardize." About Eleos: Eleos simplifies drivers’ lives by putting everything they need in one unified workflow and communication app. The platform offers an extensive collection of powerful pre-built components that allow for full customization of the app to match every evolving business need. Eleos powers driver apps for the industry's foremost fleets, like Knight-Swift, Ryder, Prime Inc, TMC, and many others. Learn more at eleostech.com. Address: Eleos Technologies 200 N Main St Suite 205 Greenville, SC 29601 Further information: https://opencabstandard.org Contact Details Wes Pollock +1 803-422-1195 wes.pollock@eleostech.com

July 15, 2021 09:00 AM Eastern Daylight Time

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CSG Systems International to Hold Second Quarter 2021 Earnings Conference Call on August 4

CSG

CSG ® (NASDAQ: CSGS) invites you to participate in a conference call on Wednesday, August 4, 2021 at 5:00pm EDT to discuss the company's second quarter 2021 earnings results. The conference call will feature CSG President and Chief Executive Officer Brian Shepherd and CSG Chief Financial Officer Rollie Johns. To reach the conference, call 1-833-921-1665 and use the passcode 4290448. Click here to join a webcast of CSG’s earnings call in live or archived format. # # # About CSG For more than 35 years, CSG has simplified the complexity of business, delivering innovative customer engagement solutions that help companies acquire, monetize, engage, and retain customers. Operating across more than 120 countries worldwide, CSG manages billions of critical customer interactions annually, and its award-winning suite of software and services allow companies across dozens of industries to tackle their biggest business challenges and thrive in an ever-changing marketplace. CSG is the trusted provider for driving digital innovation for hundreds of leading global brands, including Airtel Africa, América Móvil, AT&T, Charter Communications, Comcast, DISH, Formula 1, Hutchison 3 Indonesia, Inmarsat, Mastercard, Maximus, Microsoft, Mobily, MTN, New Leaf Service Contracts, State of California DMV, TalkTalk and Telstra. To learn more, visit our website at csgi.com and connect with us on LinkedIn and Twitter. Copyright © 2021 CSG Systems International, Inc. and/or its affiliates (“CSG”). All rights reserved. CSG® is a registered trademark of CSG Systems International, Inc. All third-party trademarks, service marks, and/or product names which are referenced in this document are the property of their respective owners, and all rights therein are reserved. Contact: John Rea Investor Relations CSG +1 (210) 687 4409 john.rea@csgi.com Contact Details CSG John Rea +1 210-687-4409 john.rea@csgi.com Company Website https://www.csgi.com

July 15, 2021 06:30 AM Mountain Daylight Time

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You & Mr Jones Data Company fifty-five Expands U.S. Executive Team

fifty-five

fifty-five, a new breed of data company that helps brands leverage data and technology to improve marketing, advertising and the customer experience, is adding to its leadership ranks as part of its U.S. expansion. The company is promoting Robin Clayton to managing director and appointing Alicia Arnold to managing director. Both Clayton and Arnold will report directly to Hugo Loriot, partner at fifty-five. This expansion comes at a time when updates to consumer privacy laws and third-party tracking are impacting advertising leaders globally. “We are thrilled to be announcing the promotion of Robin and the appointment of Alicia,” said Hugo Loriot, partner at fifty-five. “They both bring extensive industry knowledge and will play critical roles in the success of fifty-five in the U.S. and in our efforts to continue to grow our footprint globally.” In her new role, Arnold brings 20 years of award-winning experience working at the intersection of digital, marketing, and technology. Arnold will be responsible for overseeing the operations and performance of fifty-five in the U.S. across new verticals, delivering on business strategies, nurturing talent, enhancing the culture, and growing the fifty-five footprint. Prior to joining the team, Arnold founded a global consulting firm and held client leadership and executive roles at Cognizant, Forrester, and Hill Holliday. She is also a member of the Customer Experience Professionals Association and volunteers with the CXPA Boston Marketing, Community Engagement, and Event Planning team. “At fifty-five, we have the opportunity to shape the future and leave a lasting imprint. Technology and data are transforming how brands connect with their customers. Whether B2B or B2C, data and technology are front and center,” said Arnold. “fifty-five is at the forefront of that change and I cannot wait to see where our team takes the company.” Clayton has worked with fifty-five for the last two years, most recently holding the position of executive director where she led the U.S. consulting practice and was responsible for overall client delivery and growth across accounts, building BrandTech partnerships, managing the U.S. consulting team, and driving a data-driven performance agenda. In her new role, Clayton will focus on balancing growth with building out the right team and organizational structure to sustain and enable that growth. Throughout her time with fifty-five, Clayton has been an instrumental part in generating awareness for fifty-five while delivering quality work to build out case studies and credentials. “I am thrilled to be expanding my career with this amazing team,” said Robin Clayton. “I am looking forward to building on the incredible work we’ve been doing over the last two years, delivering innovative data transformation work with amazing clients, attracting great talent, and taking the time to foster team culture and spirit so it’s embedded in our work products.” About fifty-five fifty-five, the data company fifty-five is a new breed of data company that helps brands like Adidas, Shiseido, and Nestlé leverage data and technology to improve marketing, advertising, and customer experience, through a combination of specialized consultancy and technology services. fifty-five was founded in 2010 by former Google executives and is now a proud member of You & Mr Jones, the world’s first Brandtech group. Headquartered in Paris, the company has a global headcount of 300 with a footprint in New York, London, Geneva, Hong Kong, Shanghai, Shenzhen, and Taipei. To learn more about fifty-five and its offering, visit here. Contact Details Kite Hill PR Kerriann Becker +1 631-235-7796 kerriann@kitehillpr.com

July 14, 2021 09:00 AM Eastern Daylight Time

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CSG Supercharges Customer Engagement Solutions with Acquisition of Kitewheel

CSG

DENVER, July 14, 2021 — CSG ® (NASDAQ: CSGS), the leader in innovative customer engagement, revenue management and payments solutions that make ordinary customer experiences extraordinary, today announced the acquisition of Kitewheel, the leading provider for customer journey orchestration and analytics. The acquisition unites respective industry leaders and propels CSG into new industry verticals, unlocking a $10 billion global market growth opportunity that further extends the company’s position in customer experience management. “Kitewheel is a natural extension to CSG’s customer engagement portfolio and strengthens our presence in faster growing industry verticals like retail, financial services and healthcare, which further diversify our revenue mix and customer base,” said Alfred Binford, president of customer engagement for CSG. “Kitewheel’s expertise and established market leadership will enhance our ability to deliver greater value to new customers around the world and turbo-charge the global expansion of our customer engagement business.” According to Forrester's research on "How to Choose the Right Tech for Your CX Needs" (June 29, 2021), "[c]ustomer-obsessed firms must break down organizational silos to focus on the needs of their customers. But disparate and overlapping technology investments severely hamper their collaboration efforts.” The combination of CSG’s digital customer engagement technologies and Kitewheel’s journey orchestration and analytics SaaS technology creates a powerhouse, cloud-based, engagement platform that orchestrates real-time, contextually relevant customer experiences for leading brands. The result is a real-time interaction management platform that bridges the gap between information silos and taps into the power of unified customer interaction and behavioral data to produce meaningful, end-to-end customer journeys. “In today’s hyper-connected, hyper-personalized world, the ability to offer differentiated customer experiences can make or break a company and brand,” said Mark Smith, president, Kitewheel. “By joining the CSG family, Kitewheel brings added scale to our combined customer engagements portfolio, tying together CSG’s proven products, experiences practice, journey orchestration, analytics and communication engagement channel solutions. These real-time interaction management capabilities are unmatched in the industry and offer an end-to-end solution with the agility and intentionality companies need to wow their customers.” CSG and Kitewheel have already successfully sold and delivered multiple customer wins worldwide, including a full-suite deployment at one of the world’s largest global banks. The financial services giant turned to CSG and Kitewheel to simplify and automate its mortgage notification process and comply with various regulations. The bank increased its digital customer notifications by over 10%, reduced paper and postage costs and improved overall operational efficiency. Based on the success of the mortgage use case, the bank has since expanded the CSG-Kitewheel technology suite to other lines of business in its ongoing effort to provide optimized micro-journeys for exceptional and personalized customer experiences. Building on a successful partnership that began in 2018, this acquisition combines two industry leaders – CSG, a global leader in the Gartner Magic Quadrant for Integrated Revenue and Customer Management and Kitewheel, a leader in The Forrester Wave™: Journey Orchestration Platforms, Q4 2020 and a visionary in the Gartner Magic Quadrant for Digital Marketing Hubs. For more information on CSG’s customer engagement solutions, visit https://www.csgi.com/capabilities/customer-engagement/. # # # About Kitewheel Kitewheel empowers the world’s largest businesses to understand and improve the consumer experience with the leading customer journey management platform. Kitewheel’s innovative Customer Journey Hub orchestrates intelligent customer journeys by unifying decisions across disparate systems, touchpoints, and technologies and provides seamless customer experiences that drive real-time revenue as well as long-term loyalty. Kitewheel serves its global partner and client base from offices in Boston and London. For more information, please visit http://www.kitewheel.com and follow Kitewheel on Twitter and LinkedIn. About CSG For more than 35 years, CSG has simplified the complexity of business, delivering innovative customer engagement solutions that help companies acquire, monetize, engage and retain customers. Operating across more than 120 countries worldwide, CSG manages billions of critical customer interactions annually, and its award-winning suite of software and services allow companies across dozens of industries to tackle their biggest business challenges and thrive in an ever-changing marketplace. CSG is the trusted provider for driving digital innovation for hundreds of leading global brands, including Airtel Africa, América Móvil, AT&T, Charter Communications, Comcast, DISH, Formula 1, Hutchison 3 Indonesia, Inmarsat, Mastercard, Maximus, Microsoft, Mobily, MTN, New Leaf Service Contracts, State of California DMV, TalkTalk and Telstra. To learn more, visit our website at csgi.com and connect with us on LinkedIn and Twitter. Copyright © 2021 CSG Systems International, Inc. and/or its affiliates (“CSG”). All rights reserved. CSG® is a registered trademark of CSG Systems International, Inc. All third-party trademarks, service marks, and/or product names which are referenced in this document are the property of their respective owners, and all rights therein are reserved. Contacts: Tammy Hovey Global / North America / Asia-Pacific Public Relations CSG +1 (917) 520-2751 tammy.hovey@csgi.com Kristine Østergaard CSG Europe / Middle East / Africa Public Relations +44 (0)75 0051 8412 kristine.ostergaard@csgi.com John Rea Investor Relations CSG +1 (210) 687 4409 john.rea@csgi.com Contact Details CSG Tammy Hovey +1 917-520-2751 tammy.hovey@csgi.com Company Website https://www.csgi.com

July 14, 2021 06:30 AM Mountain Daylight Time

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Unique Stays Are Booming on Airbnb, with Big Opportunity for Hosts

YourUpdateTV

From a treehouse to a giant potato hotel, searches for unique homes on Airbnb have increased by 94 percent in 2021 compared to 2019, with Hosts of unique stays collectively earning $300 million globally. Recently, the Host of the Big Idaho Potato Hotel, Kristie Wolfe, teamed with Airbnb and YourUpdateTV on a satellite media tour to talk about why guests are so drawn to unique homes and the economic opportunity of hosting for those with unique spaces to share. A video accompanying this announcement is available at: https://youtu.be/R3kglXdaOA8 The Big Idaho Potato Hotel is one of the several unique stays that travelers are turning to break up the monotony of the past year. According to the Airbnb Report on Travel & Living, this fascination with unique stays is universal, with 55 percent of the 100 most wishlisted homes in the last year falling into unique categories. Unique home searches have increased by 94 percent in 2021 compared to the same time period in 2019. Searches for certain types of unique homes – such as yurts, huts and farm stays – have exploded by 10x compared to just two years ago. In fact, there are over 170,000 unique properties all over the world on Airbnb. Unique Hosts have also benefited from the increased interest in unique stays. Since the start of the pandemic, they have collectively earned $300 million globally. To help meet the pent-up demand, Airbnb launched the new Flexible Destinations tool for guests who aren’t committed to a specific destination and want to be able to filter for unique stays when finding trip accommodations. Spending time outdoors has become more important than ever, and parks are seeing a broader range of people visiting and enjoying in record numbers. As more and more people flock to these treasured places, it’s imperative to be safe and thoughtful about how to enjoy and experience them. Airbnb has teamed up with the National Park Foundation to encourage people to recreate responsibly in parks this summer and share some really helpful tips. This includes: Be mindful of where you plan to visit. Don’t overcrowd areas, as this may endanger the safety of yourself and others. When you’re ready to leave a park, make sure to pack up your garbage. Minimize waste by bringing food in reusable containers and utilize refillable water bottles. Remember to respect wildlife and always observe from a distance. And be an active part of making the outdoors safe and welcoming for park visitors of all identities and abilities. Whether you already have a unique space to share, or are interested in creating one, now is the time to consider joining Kristie in sharing it with people from all over the world, on Airbnb. If you’re interested in learning how to get started as a Host, go to airbnb.com/host About Kristie Wolfe: Kristie is a proud Idahoan who is passionate about living simply. In the winter of 2013, she fulfilled a lifelong dream of building her very own treehouse and sharing it with travellers from around the world. From the success of that unique stay, she has since been able to build a hobbit hole, refurbish a fire lookout and, of course, has made over a 6-ton spud guests can sleep in! About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 13, 2021 05:00 PM Eastern Daylight Time

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Cyvatar Wins Grand Trophy in the Annual Disruptor Awards

Cyvatar

Cyvatar won its second Grand Trophy of the year during the 2021 Disruptor Company Awards. In addition to its Grand Trophy win, the company walked away with a gold award for security services and bronze for security cloud and SaaS. The disruptor awards judges recognize disruptors as highly persistent, mostly beginning from scratch without the constraints of traditionally accepted processes or business models. Instead, they use modern technology and tools to achieve superior end results. The excellence and innovation found in Cyvatar’s cybersecurity-as-a-service (CSaaS) offering has been recognized again and again since its debut last fall. The disruptor awards mark Cyvatar’s 17th win in eight months. “Like other disruptors, we do things differently at Cyvatar,” said Cyvatar Co-Founder and Chief Product and Strategy Officer Craig Goodwin. “We’re not hindered by legacy systems or bound by outdated solutions. We confidently face the challenges of providing security solutions that are effortless for our members to use and affordable for them to purchase.” Cyvatar brings the membership economy to cybersecurity with its innovative CSaaS model and a platform that has already become the de facto operating system for today’s security programs. It transforms cybersecurity for its customers and continually meets their ever-evolving business and security requirements. The company was selected from organizations around the world that vied for top honors. Its disruptive, game-changing platform delivers fast, affordable, fully managed security programs for any size business; processes designed to provide outcomes, continuous remediation, and ongoing solution maintenance; and the ability for all of its members to execute their security strategies at speed and scale. Does your organization need award-winning cybersecurity? Find out how Cyvatar can help. About Cyvatar Cyvatar is committed to effortless cybersecurity for everyone. As the industry’s first subscription-based, cybersecurity-as-a-service (CSaaS) company, it’s our mission to transform the way the security industry builds, sells, and supports cyber solutions. We empower our members to achieve successful outcomes by providing expert advisors, proven technologies, and a strategic process roadmap to guarantee results that map to their business drivers. Our approach is rooted in proprietary ICARM (installation, configuration, assessment, remediation, maintenance) methodology that delivers smarter, measurable security solutions for superior compliance and cyber-attack protection faster and more efficiently, all at a fixed monthly price. And because we’re a subscription, members can cancel anytime. Cyvatar is a global organization with operations around the world. Begin your journey to security confidence at https://cyvatar.ai/ and follow us on LinkedIn and Twitter. Contact Details Cyvatar KC Higgins +1 303-434-8163 kc@cyvatar.ai Company Website https://cyvatar.ai/

July 13, 2021 11:00 AM Eastern Daylight Time

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Zesty.ai has been selected by The Berkshire Hathaway Homestate Companies for AI-driven Climate Risk Analytics

Zesty.ai and The Berkshire Hathaway Homestate Companies

Zesty.ai’s models will immediately empower the Berkshire Hathaway group of insurance companies with precise risk scores underpinned by more than 200 billion data points and decades of historical loss data Today The Berkshire Hathaway Homestate Companies (BHHC) has chosen Zesty.ai, a leader in climate risk analytics powered by Artificial Intelligence (AI), to enhance its current understanding of climate risk for commercial properties at the individual property level. BHHC encompasses six insurance carriers that are part of the Berkshire Hathaway group of insurance companies, and through this relationship it gains immediate access to Zesty.ai’s climate risk solutions to enhance their underwriting processes. Other Berkshire Hathaway Inc. insurance affiliates will also experiment with this promising tool to evaluate for future use in their property business as well. Insurance losses from secondary perils including wildfires, severe convective storms, and floods have been increasing in frequency and severity, resulting in $97 billion in insured losses in 2020 alone. Losses from these events are now outpacing losses from primary perils like hurricanes and earthquakes. The insurance industry has adopted more sophisticated models for primary perils while models to understand risk posed by secondary perils are still very nascent. BHHC’s partnership with Zesty.ai offers the company access to assessment of secondary perils that leverage cutting-edge technologies like AI and computer vision. “As a leading commercial property insurer, we are deeply committed to leveraging the latest technologies to ensure we are accurately pricing the risk to our customers from natural disasters,” said Brian Hall, Vice President - Products and Underwriting at Berkshire Hathaway Homestate Companies. “We’ve been evaluating Zesty.ai’s climate risk solutions for over two years and have found them to be valuable in enhancing our current underwriting process.” Zesty.ai uses more than 200 billion data points, including aerial imagery, weather, and real estate data, to generate property-specific risk scores for both personal and commercial lines business. Combining property insights, such as roof pitch, building height, parcel slope, and more with Zesty.ai’s proprietary database of actual loss data has allowed the company to build the next generation of predictive climate risk models, including Z-FIRE - an AI model trained on more than 1,400 wildfire events and more than 20 years of historical loss data. Unlike legacy models, Z-FIRE accounts for the property-level factors that contribute to wildfire risk including building materials, historical weather data, and factors extracted from aerial imagery like vegetation, and then combines these details to derive a property-specific predictive risk score. “The Berkshire Hathaway Homestate Companies have a longstanding reputation for being innovators in the industry, and we’re honored to work with them to enhance their ability to accurately assess climate risk,” said Attila Toth, Founder & CEO of Zesty.ai. “Their understanding of commercial property insurance combined with our AI-powered climate risk analytics will drive substantial value for their customers while giving BHHC a true edge in risk selection.” For more information on Zesty.ai and its climate risk solutions please visit www.zesty.ai. For more information on BHHC please visit www.bhhc.com. About Zesty.ai Increasingly frequent natural disasters have impacted communities and drove $2.2 Trillion in economic losses over the past decade. Zesty.ai uses 200Bn data points, including aerial imagery, and artificial intelligence to assess the impact of climate change one building at a time. Zesty.ai has partnered with leading insurance companies and property owners to help them protect homes, businesses and support thriving communities. Zesty.ai was named Top 100 Most Innovative AI Company in the world by CB Insights in2020, and Gartner Cool Vendor in Insurance by Gartner Research in 2019. For more information visit: https://www.zesty.ai/. About Berkshire Hathaway Homestate Companies The Berkshire Hathaway Homestate Companies (BHHC) are a group of six insurance carriers that are part of the Berkshire Hathaway insurance group. Headquartered in Omaha, Nebraska, and with more than 50 years in business, BHHC has evolved from a regional carrier to a national insurance group writing a diverse book of policies from coast to coast. Its Workers’ Compensation Division is based in San Francisco, California. The Berkshire Hathaway Homestate Companies are Berkshire Hathaway Homestate Insurance Company, Brookwood Insurance Company, Continental Divide Insurance Company, Cypress Insurance Company, Oak River Insurance Company, and Redwood Fire and Casualty Insurance Company. Visit www.bhhc.com. Contact Details Abby Schiller +1 216-870-1835 abby@clarity.pr

July 13, 2021 08:00 AM Pacific Daylight Time

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ZOE Study Reveals Eating a Plant Rich Diet Reduces Risk of Developing COVID-19 and Going to the Hospital

ZOE

Researchers at health science company ZOE, Harvard Medical School, and King’s College London found that people who eat a high quality, gut-friendly diet* are less likely to develop COVID-19 or become severely ill. Alternatively, they discovered that those eating poorer quality diets are more at risk, especially if they live in a more socioeconomically deprived area. The findings are published in medRxiv online as a preprint. Key points from the study: Researchers analyzed data from nearly 600,000 ZOE COVID Study app contributors who completed a survey about the food they ate during Feb 2020 (pre-pandemic), making it the largest study in this space. People with the highest quality diet were around 10% less likely to develop COVID-19 than those with the lowest quality diet, and 40% less likely to become severely ill. This is the first longitudinal study of diet and COVID-19 and the first to show that a healthy diet cuts the chances of developing the disease in the first place. The scale of the study meant researchers were able to adjust for multiple confounding factors, which can be a challenge for studies of smaller sizes. The effect of diet on COVID-19 is independent of other known risk factors, including age, weight, race, ethnicity and underlying health conditions, but was amplified by social inequality. Measuring diet quality While it is already known that diet-related health conditions like diabetes, heart disease and obesity increase the chances of becoming seriously ill with COVID-19, it is not yet clear how the foods people eat affect their risk of catching the virus independently of these factors. To learn more about the interplay between food and health, the team analyzed data from 592,571 UK and US contributors who completed a survey about their eating habits within the ZOE COVID Study app. Based on analysis of symptoms or PCR test results reported in the app, 31,815 contributors (19%) ultimately caught COVID-19. Rather than looking at specific foods or nutrients, the survey was designed to look at broader dietary patterns which are reflective of how we actually eat. The survey produced a ‘diet quality score’ that reflected the overall merit of each person’s diet. Diets with high quality scores were found to contain plant-based foods such as fruits, vegetables, whole grains and nuts, as well as oily fish, healthier fats like olive oil, less processed foods and refined carbohydrates. High quality diet scores were also linked with a ‘healthier’ and a more diverse gut microbiome, which was also associated with a wide range of favorable health outcomes, including reduced inflammation and body fat and improved levels of blood lipids and glucose. For these aforementioned reasons, higher quality scoring diets were also referred to as ‘gut-friendly’ diets. A low diet quality score is associated with diets high in ultra processed foods and low amounts of plant-based foods, like fruit and vegetables. Connecting diet and COVID-19 risk The researchers found that people who ate the highest quality diet were around 10% less likely to develop COVID-19 than those with the least nutritious diet and 40% less likely to become severely ill if they developed COVID-19. Recent research on a smaller cross-sectional sample has shown that people who eat a plant-based or pescatarian** diet are less likely to become severely ill with COVID-19. However, this is the first study to show that a healthier diet actually reduces the chances of developing the disease in the first place. Importantly, the relationship between diet quality and COVID-19 risk still remained after accounting for all potential confounding factors. Factors included age, body mass index (BMI), ethnicity, smoking, physical activity and underlying health conditions. Mask-wearing habits and population density were also considered. Strikingly, the impact of diet was amplified by individual life situations, with people living in low-income neighborhoods and having the lowest quality diet being around 25% more at risk from COVID-19 than people in more affluent communities who were eating in the same way. Based on these results, the researchers estimate that nearly a quarter of COVID-19 cases could have been prevented if these differences in diet quality and socioeconomic status had not existed. This further highlights that improved access to nutritious, healthier food could be substantive for bettering public health, especially among the underprivileged members of the community. Professor Tim Spector, lead scientist at ZOE COVID Study and professor of genetic epidemiology at King’s College London, said: “These findings chime with recent results from our landmark PREDICT study, showing that people who eat higher quality diets (with low levels of ultra-processed foods) also have a healthier collection of microbes in their guts, which is linked to better health. You don’t have to go vegan, but getting more diverse plants on your plate is a great way to boost the health of your gut microbiome, improve your immunity and overall health, and potentially reduce your risk from COVID-19.” Dr Sarah Berry, study co-lead and associate professor in nutritional sciences at King’s College London, said: “For the first time we’ve been able to show that a healthier diet can cut the chances of catching COVID-19, especially for people living in the poorest areas. Access to healthier food is important to everyone in society, but our findings tell us that helping those living in more deprived areas to eat more healthily could have the biggest public health benefits.” Professor Andrew Chan MD, MPH, gastroenterologist and director of epidemiology at Massachusetts General Hospital, and professor at Harvard Medical School, said: “ Diet quality is an established risk factor for many conditions that are known to have an inflammatory basis. Our study demonstrates that this may also hold true for COVID-19, a virus which is known to provoke a severe inflammatory response. We also highlight how diet quality is also an important social determinant of health. COVID-19 has laid bare how such social determinants underlie the severe racial and socioeconomic disparities in COVID-19 risk that we and others have documented.” Jonathan Wolf, CEO of ZOE, added: “At ZOE we’re using the latest data science to unpick the complex connections between diet and health, bringing together our expertise in COVID-19 and nutrition to help improve health for all.” NOTES TO EDITORS For more information about the ZOE COVID Study app or to request an interview with Professor Tim Spector, please contact Eleanor Griffiths: +44 (0)7950 335916 eleanor@joinzoe.com For more information about ZOE or to request an interview with Jonathan Wolf, please contact; Fiana Tulip: fiana@joinzoe.com Preprint available here: Diet quality and risk and severity of COVID-19: a prospective cohort study. The research team includes scientists from: King’s College London; Massachusetts General Hospital, Harvard Medical School and the Harvard T.H. Chan School of Public Health, Boston, USA; The Broad Institute, Cambridge, USA; UTHealth, Texas, USA; Lund University, Sweden; ZOE Global Ltd. *A gut-friendly diet explained: A high quality diet contains more plant-based foods such as fruits, vegetables, whole grains and nuts as well as oily fish and healthier fats like olive oil and less processed foods and refined carbohydrates. This diet quality score is associated with a ‘healthier’ more diverse gut microbiome, which in turn is associated with a wide range of favorable health outcomes, including lower inflammation and body fat and improved blood lipids and glucose. **A pescatarian diet is predominantly vegetarian but includes fish and seafood. About ZOE ZOE is a healthcare science company helping people understand their body’s responses to food. By using machine learning combined with large scale human studies, ZOE is decoding the impact of nutrition on health. ZOE leads the PREDICT Studies and the ZOE COVID Study, which are the world’s largest community powered research programs of their kind in nutrition and COVID-19 respectively. Located in London and Boston, ZOE was founded by Professor Tim Spector of King’s College London, data science leader Jonathan Wolf and entrepreneur George Hadjigeorgiou. ZOE was named one of the Deloitte Fast 50 Rising Stars in 2019 for the company’s contribution to science enabled by technology and machine learning.For more information on ZOE’s mission and science, visit joinzoe.com About ZOE COVID Study The ZOE COVID Study is a not-for-profit initiative that was launched at the end of March 2020 to support vital COVID-19 research. The app was launched by health science company ZOE with scientific analysis provided by King’s College London. With 4 million contributors globally, the study is the world’s largest ongoing study of COVID-19 and is led by ZOE Co-Founder and King’s College London Professor, Tim Spector. The team has published over 20 research papers since March, most notably in Nature Medicine. To date the app is funded by the Department of Health and Social Care. The funding was awarded to enable the app to continue collecting data from its 4million+ users to help the UK government's response to COVID-19 and beyond. The app provides unique insight on asymptomatic and symptomatic information across the UK with 1.2 million logging on a weekly basis. For more information on The COVID Symptom Study app visit covid.joinzoe.com. Contact Details ZOE Fiana Tulip +1 817-691-3031 fiana@joinzoe.com Company Website https://www.joinzoe.com

July 13, 2021 09:13 AM Eastern Daylight Time

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