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Vine Line Joins FreshEdge

Rotunda Capital Partners LLC

FreshEdge, a family of produce and specialty food companies backed by Rotunda Capital Partners, acquired Vine Line, a fresh produce distributor located in Grand Rapids, Michigan. Vine Line operates out of a 67,147 square-foot state-of-the-art facility built in 2013. The addition expands FreshEdge’s footprint further into Michigan and provides space and logistical support to better serve its growing customer base. Vine Line joins a growing family that includes Piazza Produce & Specialty Foods, Indianapolis Fruit, Get Fresh, McCartney Produce, Leonardo’s Produce, Valley Produce, Garden Cut, CIBUS Fresh and Papania’s. FreshEdge now operates with 1,485 employees, approximately 670,000 square feet of warehouse space, and a fleet of more than 650 trucks. “We are excited for Vine Line to join our family of ‘Best in Class’ fresh food distribution companies that are supported by our group of vertically integrated value-added operations,” said Steve Grinstead, CEO of FreshEdge. Terms of the deal, which closed on October 7, 2021, were not disclosed. The transaction strengthens the combined business’s presence in western Michigan and enables continued expansion into Michigan. “We welcome the Vine Line team and are excited to have them join FreshEdge,” said Greg Corsaro, president and COO of FreshEdge. Liza Alvarez will lead Vine Line as president, and the company’s operations will carry on from its current facility in Comstock Park, Michigan. FreshEdge is backed by Rotunda Capital Partners, a lower middle market private equity firm focused on investments in founder and family held companies. Rotunda seeks to provide opportunities for management teams to reach strategic, financial, and operational objectives. Rotunda entered the food business in 2017 with the acquisition of Indianapolis Fruit and Piazza Produce. FreshEdge was created in 2019 when Get Fresh joined the platform. Vine Line represents FreshEdge’s sixth acquisition since Rotunda’s initial investment. Together, Rotunda and FreshEdge intend to continue expanding FreshEdge by welcoming more companies into the group—all focused on high quality produce and specialty food products, along with exceptional service—to create a unique team of complementary entities. About FreshEdge FreshEdge was formed in 2019 through the combination of Get Fresh Produce (founded 1982) and the IF&P Foods family of companies, primarily composed of Indianapolis Fruit (founded 1947) and Piazza Produce (founded 1970). Collectively, the three leading fresh food distribution companies have nearly 150 years of combined experience serving the grocery and food service industries. In addition, FreshEdge includes two Garden Cut branded fresh-cut processing facilities, a tomato re-packer, a USDA fresh kitchen (CIBUS Fresh), and two transportation companies. FreshEdge’s fleet resource includes more than 650 trucks servicing the Midwest and beyond from eleven facilities totaling approximately 667,000 square feet of warehouse space. Today, FreshEdge is one of the largest independent fresh food distributors in the United States and a category leader in providing both the foodservice and retail industries with fruit, vegetables, proteins, fresh grab-n-go offerings, dairy, floral, and specialty products. About Rotunda Capital Partners Rotunda Capital Partners is a private equity firm that invests equity capital in established, lower middle market companies. Rotunda partners with management to build data-driven growth platforms within its targeted sectors, including value-added distribution, asset light logistics and industrial/business services. Founded in 2009, the firm has a long history of helping management teams achieve their goals for growth. The Rotunda team actively provides guidance and draws on deep industry and financial relationships to contribute to the successful execution of Rotunda’s companies’ strategic plans. The firm has offices in Bethesda, MD and Evanston, IL. For more information, visit www.rotundacapital.com. Contact Details FreshEdge Greg Corsaro +1 317-981-3440 gcorsaro@freshedgefoods.com Rotunda Capital Partners Jill Lafferty +1 847-280-1295 jill@rotundacapital.com Company Website https://www.rotundacapital.com

October 12, 2021 07:43 AM Eastern Daylight Time

Ali “SypherPK” Hassan Announced as 2021 Gaming Influencer of the Year for the USA and Canada

SypherPK

Earning the coveted title of Gaming Influencer of the Year in the 2021 Influence Awards, Ali “SypherPK” Hassan is raising the bar for excellence in the world of new media. As one of the most revered Fortnite creators, SypherPK has grown from a creator to a leading entrepreneur, with a thriving, multi-faceted brand. This year, he launched two distinct companies, Oni Studios and Metal Umbrella. Oni Studios was designed to support new media creators by giving them access to the business and content building tools they need in order to elevate their offering. Essentially, Oni Studios offers the type of creative, strategic, and technical support that SypherPK has had and realized more creators need access to. Metal Umbrella is an anime inspired apparel line which was designed as a lifestyle brand, featuring gender bending wardrobe staples in sizes ranging from XS – 3XL including tees, hoodies, joggers, hats, and bandanas. The first collection called, “To Young to Worry”, will see its second merchandise drop happen this November. "It's a grind. We set the bar high and always try to outdo ourselves. Knowing that people recognize the caliber of our work means a lot." – SypherPK, Creator and Entrepreneur "The importance of having a support team when it comes to creating content at a large scale really can't be emphasized enough. Our goal at Oni Studios is to ensure creators have the resources to make their visions become a reality. We're so proud of SypherPK for receiving this recognition. “– Daniela Ali, Co-Founder and CEO, Oni Studios About SypherPK: SypherPK, aka Ali Hassan, is a professional gamer, streamer, YouTuber and online personality based in Austin, Texas. Recognized for his cross-market and wide-reaching audience appeal, he is one of the most popular faces in the gaming industry. SypherPK is most notably known for his educational gameplay on Fortnite, focused on teaching tips and tricks. He is revered for his insightful take on game-winning strategies. The SypherPK YouTube Channel was launched in 2011, and features pro-level Fortnite gameplay videos. He is also the founder of Metal Umbrella, an anime and gaming inspired apparel line. Additionally, SypherPK launched Oni Studios this year, as a visionary resource designed to empower creators in the gaming space, transforming their brands into empires. Contact Details Sterling Public Relations Paula Steurer +1 949-200-6566 concierge@sterlingpublicrelationsoc.com Company Website https://onistudios.gg/

October 11, 2021 11:20 AM Pacific Daylight Time

Harrods enters the limited-edition sneaker market welcoming The Edit LDN

Stockwood Strategy

The UK’s leading online store for limited edition sneakers and high-end streetwear The Edit LDN, today announced the opening of its first ever UK boutique store in Harrods, one of London’s most famous department stores. Harrods visitors will be able to see, experience and buy the latest limited-edition sneakers from The Edit LDN. Already popular with royalty, celebrities and footballers, The Edit LDN is a leading online destination that sells the hottest and hardest to get sneakers and streetwear from brands including Yeezy, Jordan, Off-White and collaborations through to Supreme, among others to a wide community of fashionistas, collectors and investors. Just as premium sites like Farfetch address the fashion world, The Edit LDN showcases the latest sneakers and high-end streetwear. They connect premium resellers with a highly engaged, price agnostic and eager audience. Moses Rashid, Founder and CEO of The Edit LDN commented: “We want to expand and increase accessibility for people who want to own limited edition sneakers around the world. Being the first sneaker reseller in Harrods is a proud and milestone moment for the company and its great to see such a global mega brand engaging with the sneaker market, moreover, that we're the catalyst to make that happen. Harrods offers an amazing customer journey to their global customer base and this aligns completely with our approach, to offer the best in class service. In 18 months, we have expanded our community of buyers from avid sneaker fans to TV and film celebrities as well as professional footballers and royal families around the world. Opening in Harrods is a logical next step as we bring our unique proposition to their customer base”. The Edit LDN has established itself as a trusted source of authenticated and high quality new and pre-loved streetwear and sneakers. Their unabating focus on speed (to deliver purchased goods), customer service engagement and ensuring all goods are authenticated has been testament to the growth of the platform and community. Simon Longland, Head of Menswear at Harrods commented: “Over the past three years, menswear at Harrods has undertaken a huge transformation, that has been visible through our brand curation as well as the physical shop floor. Our goal has been to transform the menswear experience at Harrods and embrace the most important and desirable trends on the market, and the launch of The Edit LDN continues that strategy. Bringing The Edit LDN’s industry expertise to Harrods ensures that our customers have access to the latest and most exclusive styles on the market through a service level which is unmistakably Harrods.” Helen David, Chief Merchant at Kurt Geiger added: “We’ve been at the forefront of embracing the latest trends serving a wide and diverse range of customers. What used to be considered sportswear is now considered luxury, and the shoes that are the most wanted and the hottest tickets are now sneakers. Without this as part of our matrix at Harrods, we wouldn’t have a proper 360 luxury offer. Hosting The Edit LDN at Harrods is testament to our commitment of meeting our customer needs with the market-leader in the premium sneaker business. Our shared objective with The Edit LDN is to ensure that Harrods’ customers have access to the latest and best on the market to meet their lifestyle needs.” Looking ahead, Moses said: “This is a marketplace worth $6b a year globally and will grow 5x by 2030. The demand for sneakers is growing every day and we are at the heart of servicing this trend. It’s been a remarkable 18 months since we launched to now opening in Harrods, the world’s most iconic department store. We are in hyper growth and headed in the right trajectory as we scale the business globally. Our on-going funding round will enable us to move faster and achieve our goals“. About The Edit LDN Founded in 2020, The Edit LDN has quickly become the UK’s leading online consignment store for limited edition sneakers and high end streetwear, both new and pre-loved items. Their innovative platform connects premium resellers to a global audience offering a deluxe experience from discovery, packaging and delivery. Brands include Jordan, Yeezy, Louis Vuitton, Dior, Off-White, Supreme, Fear of God among others. The platform is fast becoming synonymous with speed of service, authenticity, diverse selection of secure payment methods, and first class customer service. The Edit LDN is the leading destination for resellers and their premium sneakers and streetwear. Through partnerships with styling services such as Thread.com and various concierge companies, The Edit LDN has a community of buyers celebrities to professional footballers and royal families around the world. Further information visit: www.theeditldn.com. You are welcome to follow us on LinkedIn, Facebook or Instagram About Harrods Harrods began as a wholesale grocer and tea merchant in east London, first opening its doors in 1834. Since then, it has grown to become the world’s most famous department store, known for its unrivalled range of luxury merchandise. As well as exclusive brands and myriad departments, one of Harrods’ most renowned attributes is its unparalleled service. Harrods continues to be guided by its philosophy of “anything is possible” and, to this day, our customers remain at the heart of everything we do. Harrods.com About Kurt Geiger Kurt Geiger is a premium footwear brand operating across the UK. It first opened its doors on Bond Street in 1963. Kurt Geiger's own brands for women, men and children include Kurt Geiger London, KG, Carvela and Miss KG. Kurt Geiger has operated the Harrods and Selfridges footwear departments for the past 25 years. This unique positioning sets Kurt Geiger apart as a distinctive and unparalleled multi-channel business selling third-party and owned brands through department store concessions. The brand has over 80 stores worldwide, kurtgeiger.com, as well as e-commerce concession sites and wholesale partners. Selling over four million pairs of shoes a year this makes Kurt Geiger the largest luxury footwear retailer in Europe. Contact Details The Edit LDN Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.theeditldn.com/

October 11, 2021 09:00 AM Eastern Daylight Time

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Gaming platform PlayDough Technologies secures $2m funding round as play-to-earn games take-off

PlayDough Technologies

PlayDough Technologies, the blockchain gaming platform, has today announced a $2m funding round led by proprietary trading and venture capital firm Westridge Markets. The investment comes off the back of an exceptional period of growth that has seen the startup build a community with members spread out in over 30 countries. PlayDough’s mission is to build the conduit that democratizes access and enables anyone to participate in the play-to-earn gaming economy. Traditional gaming business models have evolved from pay-to-play with revenue coming from players purchasing games to free-to-play with in-game purchases generating revenue. Blockchain technology has taken this to the next level creating a play-to-earn revenue model. Gaming companies now essentially create a metaverse but all the in-game items like characters and accessories are represented by NFTs (Non-Fungible Tokens) on a blockchain. The users mint, purchase and sell these items with the game creator generating revenue through a small commission. These NFTs are then used to play the game and earn rewards. The rewards are in-game crypto tokens which can be moved to exchanges and sold for BTC, ETH or USD. The tokens derive their value from their usage in the gameplay. The NFTs required to play these games can cost anywhere from a few hundred to a couple of thousand dollars. This leaves the vast majority of players, particularly from developing countries, unable to access these play-to-earn economies. This is where a gaming community like PlayDough steps in. It is simultaneously an investment firm creating a portfolio of gaming NFTs and a remote gig economy network allowing users to use its collection to generate yield for themselves and PlayDough. Mehul Khati, Co-Founder of PlayDough Technologies commented: “PlayDough has been a journey of blitz scaling since inception. It has only been a few months and we already have active community members in over 30 countries. Gaming seems to be achieving the borderless ideals of crypto at full speed. We have started with the most advanced play-to-earn game, Axie Infinity. While building a community around PlayDough has been satisfying, the ability to look at play-to-earn as a yield generation strategy has also been a motivator for the trader in me. We have built valuation models, breeding strategies and training programs for our community to be able to generate the highest yield possible. While Axie being the most advanced game in the play-to-earn space remains the focus for PlayDough, it has already started building inventory in emerging games from Sorare to Gods Unchained. Star Atlas on Solana and Moonray on Stacks are showing early signs of a cross chain universe that PlayDough is planning to build on.” PlayDough was co-founded by Mehul Khati earlier this year along with the team at Westridge Markets. Mehul, an engineering graduate from Imperial College London, spent a decade trading commodity derivatives while experimenting with crypto as a hobbyist. He finally got involved with crypto full time five years ago including the last year when he established the de-fi trading desk at Celsius Network. Being an early adopter of protocols through staking and de-fi made him explore the frontiers of innovation in crypto. As the NFT space gained momentum this year he began collecting everything from art and land in metaverses to gaming assets. His financial training naturally pushed him in the direction of yield generating assets and when play-to-earn arrived he knew it was his calling. On leading the investment round, Shamyl Malik, Managing Director at Westridge Markets commented: “Connecting gaming, collectibles, metaverses and de-fi, we think that PlayDough is building at the intersection of four of the strongest trends in blockchain space. With such a tailwind for the start-up and a founder we have known to be curious, persistent and innovative over many years of association with him, we are super excited about our investment and the future of PlayDough. We will continue to support the start-up through our network and ideas.” About PlayDough Technologies PlayDough Technologies is an NFT gaming startup focused on building a global platform for play-to-earn games. PlayDough builds out an inventory of gaming assets and lets the community members use them to generate yield for themselves and the platform. The company has been growing exponentially over the last few months and has just raised USD 2M to accelerate this growth.To explore PlayDough Technologies, please visit: www.playdough.xyz or follow on Twitter and join us on Discord. About Westridge Markets Westridge Markets is a London based proprietary trading firm with an in-house ventureinvestment arm. Westridge is led by Shamyl Malik who founded the firm in 2019 along with Omer Suleman and Adam Carlile. It runs proprietary trading and liquidity provision, staking, validating and mining operations. Westridge is backing a number of ventures in the crypto space with special interest in blockchain infrastructure, investment management tools and NFT gaming. Contact Details PlayDough Technologies Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://playdough.xyz/

October 11, 2021 08:00 AM Eastern Daylight Time

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Osmo’s Halloween Sale Turns Learning Into A Fun Treat!

Osmo

Palo Alto-- Osmo announces a Halloween sale that turns learning into a fun treat for kids ages 3 to 10+. From 10/10 through 10/16, save 25% off select kits, games and bundles at PlayOsmo.com, Amazon, Target, BestBuy & other retailers. Kits and games on sale through PlayOsmo.com and multiple retailers include: Little Genius Starter Kit (base included) Genius Starter Kit (base included) Coding Starter Kit (base included) Creative Starter Kit (base included) Pizza Co. (base required) Detective Agency (base required) Super Studio Disney Mickey Mouse & Friends (base required) Super Studio Disney Princess (base required) Super Studio Disney Frozen 2 (base required) Math Wizard and the Secrets of the Dragons (base required) Math Wizard and the Magical Workshop (base required) Kits and games on sale through Amazon include: Little Genius Starter Kit for Fire Tablet (base included) Little Genius Starter Kit + Early Math Adventure for iPad + Case for iPad (base included) Math Wizard and the Secrets of the Dragons (iPad base included) Math Wizard and the Secrets of the Dragons (Fire base included) Math Wizard and the Magical Workshop (iPad base included) Math Wizard and the Magical Workshop (Fire base included) Math Wizard and the Amazing Airships (iPad base included) Math Wizard and the Amazing Airships (Fire base included) Math Wizard and the Enchanted World Games (iPad base included) Math Wizard and the Enchanted World Games (Fire base included) Super Studio Disney Mickey Mouse & Friends for iPad & Fire Tablet (base required) Super Studio Disney Princess for iPad & Fire Tablet (base required) Super Studio Disney Frozen 2 for iPad & Fire Tablet (base required) Pizza Co. for iPad (base included) Detective Agency for Fire Tablet (base included) Monster for iPad & Fire Tablet (base required) Genius Tangram for iPad & Fire Tablet (base required) Genius Words for iPad & Fire Tablet (base required) Genius Numbers for iPad & Fire Tablet (base required) Little Genius Sticks & Rings for iPad & Fire Tablet (base required) Little Genius Costume Pieces for iPad & Fire Tablet (base required) A full list of deals, including Amazon exclusives, can be viewed at Osmo’s Amazon store. Bundles on sales exclusively at PlayOsmo include: Math Wizard Bundle Pretend Play Bundle (Digital) Literacy Bundle Super Studio Artist Bundle A full list of deals at PlayOsmo.com can be viewed here. A full list of Osmo deals at Target can be viewed here. About Osmo Osmo is an award-winning STEAM brand whose products are used in over 50,000 classrooms and 2.5 million homes. It is building a universe of hands-on play experiences that nourish the minds of children by unleashing the power of imagination. The company brings physical tools into the digital world through augmented reality and its proprietary reflective artificial intelligence. Osmo is headquartered in Palo Alto, California, and is part of BYJU’S, a global leader in online learning. Learn more at PlayOsmo.com. For information about its educational division, Osmo for Schools, visit schools.playosmo.com. Contact Details Carolyn Kamii PR Carolyn Kamii +1 310-251-0550 carolynkpr@gmail.com Company Website http://www.playosmo.com

October 10, 2021 06:00 AM Pacific Daylight Time

Fruitables® Celebrates The Fun Side of Healthy in Your Dog’s Bowl

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/Ccg5OIMqwNw A healthy diet is fundamental to a fit and happy dog. According to the Association for Pet Obesity Prevention, deciding what you feed your pet may be the most important thing you do for them. By choosing what they eat, pet owners can help their pet live life to the fullest by maintaining a healthy weight. So, what is the first step to setting your beloved pooch on the road to a healthy diet? Have you thought about pumpkin? It’s fall, and pumpkin is everywhere. While you’re grabbing your pumpkin coffee, share a pumpkin treat with your dog! Pumpkin is a healthy and delicious treat for dogs. By choosing healthy treats like Fruitables ®, you can help your pet live life to the fullest by maintaining a healthy weight. Many Fruitables treats feature pumpkin, like Pumpkin & Blueberry baked treats and Pumpkin Spice Skinny Minis ®. The Fruitables line of healthy dog treats was inspired by the weight-loss and digestive-health properties of pumpkin, which is a staple ingredient in many Fruitables treats. Learn more about Fruitables, visit Fruitablespet.com/blog or follow on Facebook or Instagram at @fruitablespettreats. To purchase Fruitables online or to find a retailer near you, please visit https://fruitablespet.com/store-locator. About Fruitables: Fruitables ® was created by people with a passion for innovation and advanced nutrition, with a primary focus on harvest-fresh ingredients. Founded in 2008, the Fruitables brand relies on advanced nutrition that uses fruits and vegetables to balance taste, calorie control and gratification for a treat dogs will enjoy. Fruitables is a proud part of Manna Pro, a recognized leader in pet care and nutrition with well-established brands in the companion pet, backyard chicken, equine and small animal categories. For more information about Fruitables, visit https://fruitablespet.com/. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

October 08, 2021 01:00 PM Eastern Daylight Time

Video

MY.GAMES Venture Capital invests in three new studios

MY.GAMES

MY.GAMES Venture Capital, the investment arm of MY.GAMES, invested in three new partners: VOX, Tworogue Games, and Wideview Games. The total investments in the three studios amounted to around $3 mln. In all three deals, MGVC acquired minority stakes in the studios with options to purchase control later. The total money invested since MGVC was founded in 2017 has now exceeded $20 million according to the InvestGame platform. “We look at the market as a whole and invest in studios that work in genres with high reach and revenue potential. At the same time, we specifically focus on genres that we do not yet have in the MY.GAMES portfolio, which could significantly expand our expertise. One of our development goals is to diversify the gaming portfolio to the fullest with the possibility of further integrating the partner studios’ products into the group’s single ecosystem,” Executive Producer at MGVC Nikita Matsokin said. Tworogue Games was founded in Moscow and currently has 17 employees. The core team was formed back in 2016 and has been working together for five years. The studio is developing a mid-core mobile free-to-play hero collector RPG. Tworogue Games plans to create a unique experience in the battlers genre using new combinations of core gameplay and progression. The game is planned for release in 2022. WideView Games studio was founded in 2016 in Minsk. The team of 20 professionals has extensive experience in mobile development. Their Tamadog project was named Apple's Game of the Year in the category Tech & Innovation — AR: Russia. The studio is developing two mobile casual F2P games scheduled for next year’s release. WideView Games experiments with gameplay and meta-mechanics to create a unique and engaging gaming experience for casual audiences. VOX studio was founded in 2020 in Moscow. The studio with 16 employees is working on the VOX app for voice dating. To date, VOX has more than 14 million voice recordings or 8.5 years of listening to voice messages, more than 3 million formed couples, about a dozen tested hypotheses. Voice communication is unique in a way it offers greater immersion in communication for the participants, as well as greater interactivity. For MGVC, investing in VOX means expanding its investment areas with a possible future synergy of the group’s entire product portfolio. According to InvestGame, in the first half of 2021, MGVC entered the list of top 15 largest investment funds in the world. Over four years since its foundation, MGVC has consolidated 8 studios — the division's portfolio now includes more than 40 studios in total. About MY.GAMES: MY.GAMES is an international gaming brand developing, publishing and licensing games across the globe. MY.GAMES comprises 12 regional offices in Russia, Europe and the US, over 1,800 staff, and 14 in-house development studios creating titles and gaming services for the PC, consoles, and mobile devices. The company operates over 80 projects, with more than 150 titles in its portfolio including War Robots, Hustle Castle, Rush Royale, Left to Survive, Skyforge, and Allods Online. MY.GAMES portfolio includes renowned titles like Warface, ArcheAge, Perfect World, Revelation Online, Conqueror's Blade, Lost Ark, and more. Contacts for press: Dmitrii Lazarev PR International Corporate PR Manager, MY.GAMES Dmitrii.Lazarev@corp.my.com Stefano Petrullo Renaissance PR stefano@renaissancepr.biz Contact Details Emily Britt +44 7530 081191 emily@renaissancepr.biz Company Website https://mgvc.com/en

October 08, 2021 09:01 AM Eastern Daylight Time

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ThreatModeler Announces Commitment to Global Cybersecurity Advocacy Efforts as a 2021 Cybersecurity Awareness Month Champion

National Cyber Security Alliance

Automated Threat Modeling Leader Becomes Joins Worldwide Initiative to Reinforce the Importance of Proper Cybersecurity Protection Measures for Individuals and Organizations in an Increasingly Connected World ThreatModeler today announced its commitment to Cybersecurity Awareness Month, held annually in October, by signing up as a 2021 Champion and joining a growing global effort to promote the awareness of online safety and privacy. The Cybersecurity Awareness Month Champions Program is a collaborative effort among businesses, government agencies, colleges and universities, associations, nonprofit organizations and individuals committed to the Cybersecurity Awareness Month theme of ‘Do Your Part. #BeCyberSmart.’ “At ThreatModeler, we empower organizations to securely develop their most crucial applications and infrastructure.” said Archie Agarwal, Founder and CEO of ThreatModeler. “In line with Cybersecurity Awareness Month, ThreatModeler is proud to continue our work in championing industry best practices and ensuring organizations have the knowledge and the tools to stay well ahead of major vulnerabilities moving forward.” More than ever before, technology plays a part in almost everything we do. Connected devices have been woven into society as an integral part of how people communicate and access services essential to their wellbeing. Despite these great advances in technology and the conveniences this provides, recent events have shown us how quickly our lives and businesses can be disrupted when cyber criminals and adversaries use technology to do harm. Cybersecurity Awareness Month aims to shed light on these security vulnerabilities, while offering actionable guidance surrounding behaviors anyone can take to protect themselves and their organizations. Everyone has a responsibility to do their part in securing our interconnected world. This year, the Cybersecurity Awareness Month’s main weekly focus areas will revolve around: Understanding and implementing basic cyber hygiene, including the importance of strong passphrases, using multi-factor authentication, performing software updates and backing up data. Recognizing and reporting phishing attempts whether it’s through email, text messages, or chat boxes. Empowering individuals to not only practice safe online behavior, but consider joining the mission of securing our online world by considering a career in cybersecurity! Making cybersecurity a priority in business by making products and processes “secure by design” and considering cybersecurity when purchasing new internet-connected devices. If everyone does their part – implementing stronger security practices, raising community awareness, educating vulnerable audiences or training employees – our interconnected world will be safer and more resilient for everyone. Now in its 18th year, Cybersecurity Awareness Month continues to build momentum and impact with the ultimate goal of providing everyone with the information they need to stay safer and more secure online. ThreatModeler is proud to support this far-reaching online safety awareness and education initiative which is co-led by the National Cyber Security Alliance and the Cybersecurity and Infrastructure Agency (CISA) of the U.S. Department of Homeland Security. For more information about Cybersecurity Awareness Month 2021 and how to participate in a wide variety of activities, visit staysafeonline.org/cybersecurity-awareness-month/. You can also follow and use the official hashtag #BeCyberSmart on social media throughout the month. About ThreatModeler ThreatModeler is an automated platform that provides a sustainable, self-service threat modeling practice for applications and infrastructure that evolves as your infrastructure grows. ThreatModeler encourages collaboration through its simple process flow diagram-based functionality that’s easy to use in the creation of threat models that identify, prioritize and mitigate threats, while communicating them broadly. ThreatModeler integrates with JIRA, Jenkins, and Azure Boards and Pipelines, with bidirectional web services API also unifying stakeholders in collaboration. Teams are empowered to code fearlessly and deliver new products with security built in as early as the design phase, which is based on global security and compliance standards. About Cybersecurity Awareness Month Cybersecurity Awareness Month is designed to engage and educate public- and private-sector partners through events and initiatives with the goal of raising awareness about cybersecurity to increase the resiliency of the nation in the event of a cyber incident. Since the Presidential proclamation establishing Cybersecurity Awareness Month in 2004, the initiative has been formally recognized by Congress, federal, state and local governments and leaders from industry and academia. This united effort is necessary to maintain a cyberspace that is safer and more resilient and remains a source of tremendous opportunity and growth for years to come. For more information, visit staysafeonline.org/cybersecurity-awareness-month/ About National Cyber Security Alliance The National Cyber Security Alliance is a nonprofit alliance on a mission to create a more secure connected world. We enable powerful, public-private partnerships in our mission to educate and inspire individuals to protect themselves, their families and their organizations for the collective good. Our primary partners are the Department of Homeland Security’s Cybersecurity and Infrastructure Security Agency (CISA) and our Board of Directors, which includes representatives from ADP; AIG; Bank of America; Cofense; Discover; Eli Lilly and Company; ESET North America; Facebook; KnowBe4; La-Z-Boy; Lenovo; Marriott International; Mastercard; Microsoft; Mimecast; NortonLifeLock; Paubox; Proofpoint; Raytheon Intelligence & Space; Terranova Security; US Bank; VISA; Wells Fargo. The National Cyber Security Alliance’s core efforts include Cybersecurity Awareness Month (October); Data Privacy Day (Jan. 28); Identity Management Day; and CyberSecure My Business™. For more information on the National Cyber Security Alliance, please visit https://staysafeonline.org. Contact Details Mike Stolyar threatmodeler@luminapr.com Company Website https://www.threatmodeler.com

October 07, 2021 09:00 AM Eastern Daylight Time

News Release

Creating Buzz PR Announces ‘Be Your Own Publicist‘ Class For Entrepreneurs & Small Business Owners

Creating Buzz PR

Creating Buzz PR, one of California and Arizona’s most creative and respected public relations firms, will offer publicity classes for small business owners that typically could not afford the prices of a respected PR firm. Ellie Lowney, founder of Creating Buzz PR, has catapulted companies such as Superstition Meadery and Personality Hotels from small start ups to thriving mid size business’s through her creative campaigns. Called ‘Catapult Your Brand With Publicity’, this class will teach entrepreneurs all they need to know to get coverage in respected media outlets such as USA Today, Entrepreneur.com, CNN, Forbes, Local and real (unpaid) TV coverage, local and real print and digital News outlets, INC.com, and much more. “I want to help even the playing field for small business owners” states Ellie. “They are the backbone of America and so many have great ideas and intentions but fail in the first year or two, which is sad.” According to statistics published in 2019 by the Small Business Administration (SBA), about twenty percent of business startups fail in the first year. About half succumb to business failure within five years. By year ten, only about 33% survive. “I know one of the main reasons entrepreneurs fail is because they don’t put enough time, energy, and money into promoting the business”, states Ellie. “I have seen it with friends and potential clients. There is often an attitude of “if I build it - they will come,” so they put tons of money into interior design, or a quality product, and website, but then don’t have enough money left for marketing.” Quality PR firms, including Creating Buzz PR, charge $150.00 to $500.00 and up - per hour, with a minimum of $3000.00 per month, and many small business owners can not afford that. “To hire a good PR pro is expensive because it is time consuming to do it right and requires a talented person who can wear many hats including research to create the right campaign and brand, writing great stories, pitching the media (sales), being a sleuth to find those perfect journalists, etc”. “It is not for the faint of heart. Companies should know it is like hiring your content creation team, sales team, business coach, idea person, project manager, connector, and more in one or two people.” Being a small business owner herself and having many friends that are entrepreneurs, Ellie saw the need for classes for startups, that have more time than money, to put into promotion. “Entrepreneurs should always be thinking of promoting and how they can gain credibility and interest from their target market before they even start the business” states Ellie. The first three classes of the six week course will cover how to write a compelling story and make it newsworthy, finding the right journalists and media outlets, writing press releases, media alerts, and pitches, and - most importantly - how to pitch the media. The second half of the course will cover newswires, such as News Direct and Cision, plus social media, business building events, media stunts, and more. The classes will be interactive through Zoom and will be kept to a small group, so all attendees can ask questions and get personalized help. Additionally there are specific class’s for health and aesthetic practice publicity and hospitality and restaurant publicity. “I so believe in publicity in respected media outlets and what it can do for a brand,” states Ellie. I have seen it happen with my clients, where they see their sales triple, then skyrocket, in a few short months from great press, or see their business launched from just one event.” About Creating Buzz PR and Ellie Lowney Ellie is a writer and senior communications specialist with twenty years experience in PR and marketing. Ellie has led campaigns for companies and brands such as The Fairmont Hotel, Core Institute, Superstition Meadery, WorldWildlife Fund, Pacific Autism Centers, Personality Hotels, Biogenesis Nutraceuticals, and many more. She started in PR in San Francisco and started Creating Buzz PR in 2017. Creating Buzz PR, 4232 N 32nd Street, Phoenix, AZ., 85018 www.creatingbuzzpr.com https://creatingbuzzpr.com/catapult-your-brand-2/ About Creating Buzz PR and Ellie Lowney Ellie is a writer and senior communications specialist with twenty years experience in PR and marketing. Ellie has led campaigns for companies and brands such as The Fairmont Hotel, Core Institute, Superstition Meadery, WorldWildlife Fund, Pacific Autism Centers, Personality Hotels, Biogenesis Nutraceuticals, and many more. She started in PR in San Francisco and started Creating Buzz PR in 2017. Creating Buzz PR, 4232 N 32nd Street, Phoenix, AZ., 85018 https://www.creatingbuzzpr.com https://creatingbuzzpr.com/catapult-your-brand-2/ Contact Details Creating Buzz PR Ellie +1 415-948-5275 Elizabeth@CreatingBuzzPR.com Company Website https://www.creatingbuzzpr.com

October 07, 2021 06:00 AM Eastern Daylight Time

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