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‘AI Can’t Replace Creativity’ finds Freelancer.com’s latest job trends report

FREELANCER.COM

Freelancer.com (ASX: FLN) (OTCQX: FLNCF), the world’s largest freelancing marketplace by number of users and jobs posted, today released new figures revealing a surge in freelance creative writing jobs, growth in business marketing activities, and an increase in on-site photography and videography gigs. The Fast 50 Q2 2023 report, a quarterly dataset ranking the fastest growing and falling jobs on the platform, analyzed over 280,000 jobs posted to Freelancer.com between April and June 2023. According to the data, the fastest growing freelance jobs by percentage growth in Q2 2023 were: 1. Creative Writing - up 58% (from 1,868 to 2,961 jobs) 2. User Interface Design - up 52% (from 2,017 to 3,075 jobs) 3. Twitter Marketing - up 41% from (1,650 to 2,334 jobs) 4. Photography - up 40% from (2,101 to 2,945 jobs) 5. Writing (Microsoft Word) - up 38% (from 3,175 to 4,401 jobs) While the world debates whether AI will take human jobs or not, and therefore dramatically hit the labor indexes, the latest figures reviewed by Freelancer.com’s data science team revealed interest for freelance writing jobs are increasing on the platform over the last quarter. Other writing related skills also saw growth across the quarter, including Copy Typing (up 31.2%, 4,867 to 6,389 jobs) and Ghostwriting (up 22.8%, 5,212 to 6,404 jobs). Other jobs which have been deemed as ‘at risk’ of being automated by AI, such as data entry, have also seen an increase over the quarter. Projects for Data Processing were up 21% (from 9,076 to 11,024 jobs) and projects requiring Excel as a skill also saw a 15% increase (from 13,246 to 15,301 total job postings). “AI can’t replace creativity yet. While workers and businesses are benefiting from productivity gains offered by generative AI, the data suggests that the technology in its current form isn’t able to replace creative work. We saw a similar trend occur in the first quarter of the year, as creative design jobs were flourishing despite interest for generative AI tripling,” said Matt Barrie, Chief Executive at Freelancer.com. The Fast 50 Q2 2023 report also reveals an increase in businesses investing heavily in freelance marketing support. This trend comes off the back of an unprecedented rise in jobs usually associated with the creation of new businesses and new ventures as found in the Fast 50 Q1 2023 report. In addition to Twitter Marketing ranking as the third fastest growing job, growth also surged for the following marketing skills: ● Search Engine Marketing (SEO) - up 26% (from 1,840 to 2,328 jobs) ● Sales - up 23% (from 2,614 to 3,233 jobs) ● Marketing - up 19% (from 8,269 to 9,867 jobs) ● Social Media Marketing - up 16% (from 6,524 to 7,574 jobs) ● Facebook Marketing - up 14% (from 5,602 to 6,410 jobs) Marketing jobs are some of the highest earning on the platform per project. Projects seeking SEO experts typically pay US$2,231 per project. General marketing jobs on average pay US$1,422 per project, while Social Media Marketing pays $584 per project. Local jobs, which is where employers hiring freelancers in their local area to do service or physical-based jobs, are growing across the platform by 37%, from 2,122 to 2,905 total projects. The two key drivers for growth for these types of jobs relate to Photography and Videography which are up by 40% (from 2,101 to 2,945) and 32% (from 3,095 to 4,097), respectively. On average, projects for Videography attract US$70 per hour. Fastest Falling Jobs of Q2 2023 The most significant declining trend observed in the Q2 2023 report shows that employers are easing their interest for tech and IT related skills. The Fast 50 report for Q3 2022 highlighted significant growth in a number of highly specialized and niche tech skills, such as software development, android app development, programming, and others. The catalyst for demand being global mass layoffs and hiring freezes across the tech sector towards the end of 2022. The latest Fast 50 Q2 2023 data shows interest for niche tech skills is beginning to slow down, with software development (down 28%, from 1,308 to 942), API (down 26%, from 1,516 to 1,109), iOS Development (down 26%, from 1,220 to 894) and Microsoft SQL Server (down 25%, from 1,309 to 975) all decreasing over the last quarter. Easing of these types of skills also aligns with Layoff.fyi’s tech layoff tracker also showing a reduction in the number of layoffs occurring globally. Fast 50 Q1 2023 - Data Analysis Relief For Writers As Data Suggests AI Can’t Replace Creativity The main trend from the Freelancer.com Fast 50 Q2 2023 report shows freelance writing jobs, specifically those seeking journalists and editors, increasing on the platform over the last quarter. Despite having access to freely available generative AI tools, employers are turning to on-demand freelancers to help write creative content for their websites and blogs. Creative Writing jobs were the number one fastest growing job on Freelancer.com in Q2, growing 58% from 1,868 to 2,961 jobs posted. Other writing related skills, such as Writing (Microsoft Word) (up 38.6%, 3,175 to 4,401 jobs), Copy Typing (up 31.2%, 4,867 to 6,389 jobs) and Ghostwriting (up 22.8%, 5,212 to 6,404 jobs), also saw an increase over the quarter. Interestingly, other skills which experts predict will be overtaken by AI are also increasing on the freelancing platform. Data processing grew by 21%, from 9,076 to 11,024 in Q2. Jobs with Excel as a key skill also increased by 15.5%, from 13,246 to 15,301 jobs. Data entry recently ranked as the World’s Most Boring Job in Freelancer.com ’s global survey measuring attitudes towards work. Data entry is also one of the most popular jobs that employers tend to delegate to on-demand freelancers. Businesses Focus On Growth, Following Startup Boom, By Investing In Marketing Jobs seeking Sales experts grew 23.6% and Business Analysis increased by 21.4% over the last quarter. This is another indication that businesses are focusing heavily on growth and strategy alongside promotion. In Q1 2023, Freelancer.com observed an unprecedented rise in jobs usually associated with the creation of new businesses and new ventures. This was apparent with projects for logo design, corporate identity design and eCommerce all growing simultaneously and aligning with new business formation statistics released by the US Census. While there isn’t data supporting another rise in new businesses in Q2 2023, what Freelancer.com is seeing is businesses now doubling down on marketing, sales and social media efforts to increase business. This aligns with global trends of big consumer brands, such as ones reported in Australia, slashing their marketing spend and look towards more self-driven or low budget or organic marketing efforts. Twitter Marketing, which ranks third in the most in-demand skills for Q2 2023 after growing 41% over the quarter, is growing to become a popular option for businesses looking for social media support. Social Media Marketing as a skill increased by 16% and Facebook Marketing increased by 14%. Marketing, as a skill generally, is up 19.3%, growing from 8,269 to 9,867 total jobs in Q2. Classic marketing tactics such as Search Engine Marketing (SEO) and Web Search grew by 26% and 21%, respectively. SEO and Web Search are both budget friendly ways for businesses to maintain a competitive advantage in search engines results. A similar trend was observed in the Q3 2022 as many tech companies began mass layoffs and cut Search Engine Marketing spend as a way to reduce marketing spend. As a result, Freelancer.com observed growth in SEO related projects or social media marketing as both are cost effective marketing strategies. Jobs seeking Sales experts grew 23.6% and Business Analysis increased by 21.4% over the last quarter. This is another indication that businesses are focusing heavily on growth and strategy alongside promotion. Demand For Tech Jobs Slows Down As Layoffs Reduce Worldwide Freelancer.com is beginning to see interest for niche tech and IT related skills reduce on the platform. A sudden surge in technology related skills was observed all throughout 2022, however, was largely apparent in the Fast 50 report for Q3 2022 which saw a significant increase in jobs relating to niche IT-related projects all being driven by a surge in tech layoffs. The latest figures from the Fast 50 report for Q2 2023 shows interest is beginning to slow down as 16 of the top 25 fastest falling jobs are related to tech, which are the same jobs which climbed heavily towards the end of last year. Software Development, which had sustained growth quarter-on-quarter throughout 2022, saw a decline of 28% from 1,308 to 942 jobs. Projects requiring API as a skill are down 26% (from 1,516 to 1,109) and iOS Development jobs are also down 26% (from 1,220 to 894). Location-Based Photography & Videography Jobs Are Booming Local Jobs are a specific type of job which are location based and are specific to a location. These jobs are typically service or physical jobs, such as local pick up, delivery, photography, gardening or cleaning services. This quarter saw Local Jobs grow by 37%, from 2,122 to 2,905. The two key drivers for growth for these types of jobs relate to Photography and Videography which are up by 40% (from 2,101 to 2,945) and 32% (from 3,095 to 4,097), respectively. Visual content will always be in-demand for any business, regardless of size. Whether it’s capturing an event or shooting footage to use for ads, real-life imagery will always be an important part of promoting businesses. ##### Freelancer Fast 50 The Freelancer Fast 50 report is the world’s largest forward indicator of trends in online jobs related to industries, technologies, products, and companies. The data is based on 280,000 jobs posted to the Freelancer platform between April 1 to June 30 2023. Fast 50 Q2 2023 Data About Freelancer Freelancer.com is the world’s largest freelancing and crowdsourcing marketplace by total number of users and projects posted. More than 67 million registered users have posted over 22.7 million projects and contests to date in over 2,000 areas as diverse as website development, logo design, marketing, copywriting, aerospace engineering and manufacturing. Freelancer also owns Escrow.com and Loadshift. Freelancer Limited is listed on the Australian Securities Exchange under the ticker ASX:FLN and is quoted on OTCQX Best Market under the ticker FLNCF. Contact Details Freelancer.com Marko Zitko +61 404 574 830 marko@freelancer.com

July 19, 2023 12:53 PM Eastern Daylight Time

BELLAMI Launches World's First Professional Grade Hair Extension Care Collection

BELLAMI

Today, BELLAMI, the global leader in hair extensions’ billion dollar industry, announces the launch of BELLAMI Professional Hair Care, the world’s first professional-grade hair extension care collection for in-salon and at-home use. In collaboration with its network of renowned hair stylists, who have close to a million hair extension installs under their belts, BELLAMI developed uniquely formulated, clinically proven extension-driven hair care solutions, designed to double the lifetime of hair extensions, protecting the investment of a growing customer-base, while strengthening the health and integrity of natural hair. “There is beauty in innovation,” says John Costanza, Group Vice President of Beauty Industry Group leading the charge for BELLAMI. “We know hair better than any brand on the market. This isn’t just a hair care line that happens to work with extensions. We spent the last three years collaborating with industry professionals, chemists and BELLAMI educators, who work with hair every single day, to perfect the formulas and deliver a comprehensive solution-oriented approach to hair and extension treatment in-salon and at-home.” BELLAMI’s professional and at-home collections are infused with first of its kind H-2™ and proprietary Vita-Seal™ complexes. Unlike other bond-building technologies, the brand’s revolutionary H-2™ Complex contains both hydrophilic and hydrophobic properties, rather than just one, which allows formulas to target different areas of damage and achieve maximum results. The hydrophilic portion balances and reconstructs the hydrogen and ionic bonds fundamental to hair structure, creating a smooth and even surface. The hydrophobic component replenishes lipids stripped from the hair during coloring or heat styling. BELLAMI’s at-home formulas complement the brand’s professional line by offering salon-quality maintenance to protect hair from UV exposure and thermal damage. Each product is designed to seal in the professional H-2™Complex while BELLAMI’s proprietary vitamin-rich Vita-Seal™Complex locks in nutrients to preserve the hair’s integrity and prevent future breakage, while improving the overall condition and appearance of hair with continued use. BELLAMI Professional Hair Care launches with ten professional products, exclusively available in-salon, and eight at-home products which are now available at Bellamihair.com and rolling out to retailers come fall. The collections incorporate clarifying and moisturizing shampoos and conditioners, a scalp detox, treatment masks and a bond fusion system that reduces breakage by up to 63% and tangling by up to 89% (TRI Princeton). All products are paraben-free, sulfate-free, cruelty-free and inclusively formulated for all hair types and textures. Refill pouches are available for shampoos and conditioners and all aluminum and plastic components are recyclable. ABOUT BELLAMI Founded in 2012 by Nikki Eslami and Julius Salerno, BELLAMI is a global leader of high end, luxurious, ethically sourced and sustainably produced full-cuticle 100% Human Remy hair enhancement solutions for consumers and salon professionals. As the largest hair extensions brand in the world, collaborating with certified hair stylists, BELLAMI offers a full range of clip-in extensions and the four pro hair extension methods - Wefts, Tape-Ins, K-Tips, I-Tips. It is the only brand to have complete control over the sourcing and international manufacturing process, ensuring that all products are ethically sourced and sustainably produced. BELLAMI's hair enhancement solutions and hair care are available via its e-commerce platform and company-owned stores, the BELLAMI Beauty Bars. BELLAMI is headquartered in Chatsworth, California. ABOUT BEAUTY INDUSTRY GROUP Established in 2004, Beauty Industry Group is an industry leader for professionally installed and DIY hair extensions and related beauty products. Beauty Industry Group's professional products are sold in more than 1,200 stores throughout North America and its collective brands service more than 30,000 salons across over 165 countries. Beauty Industry Group has offices in 6 countries and is headquartered in Salt Lake City, UT. Contact Details Rell Marketing & Communications Linsey Tilbor Rubin +1 732-991-5294 ltilbor@rellmc.com Company Website https://www.bellamihair.com/

July 19, 2023 08:16 AM Eastern Daylight Time

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Graton Resort & Casino Names Lana Rivera President

Graton Resort & Casino

Graton Resort & Casino today announced the appointment of Lana Rivera as president, a new role to the organization. Rivera has been the general manager since 2019. An enrolled member of the Muscogee Creek Tribe, Lana is responsible for overseeing all business functions – from marketing to operations to food and beverage services. She is also spearheading the recently announced $1 billion property expansion. She will continue to report directly to Greg Sarris, tribal chairman for the Federated Indians of Graton Rancheria. “Lana has driven both growth and loyalty at Graton,” said Chairman Sarris. “We have the best team members in the business largely because of Lana’s leadership. I’m thrilled that she’s spearheading our property expansion which will allow us to serve our guests with additional entertainment and amenities as we give back to our community.” Prior to joining Graton, Rivera spent 15 years as general manager of the Hard Rock Hotel & Casino in Tulsa, OK (Cherokee Nation Entertainment). Lana began her career as a card game dealer for Harrah’s Casino in Joliet, IL, in the 1990s. “Graton Resort & Casino is a special place, and I’m happy to lead this incredible team into the next phase of our development. It’s vital to me that our business reflects our mission to operate as a community partner and also provide the highest quality experience for guests,” stated Rivera. Rivera is a graduate of the University of Nevada, Reno’s executive development program for strategic leadership in the gaming industry. MEDIA, PLEASE NOTE: To request an interview with Lana Rivera or additional images, please contact Brianne Miller at graton@landispr.com or (415) 766-0887. About Graton Resort & Casino Located in Sonoma County, Graton Resort & Casino has a commanding presence amongst the rolling hills of Northern California's wine country. Owned and operated by the Federated Indians of Graton Rancheria, Graton Resort & Casino features table games, the latest slot machines, upscale and casual dining, plus entertainment options for visitors and locals alike. For more information, please visit www.gratonresortcasino.com. # # # Contact Details Landis Communications Inc. Brianne Miller +1 415-766-0887 Graton@landispr.com Company Website https://www.gratonresortcasino.com/

July 18, 2023 08:30 AM Pacific Daylight Time

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HIBBETT HOSTS CLIPS & KICKS BACK TO SCHOOL APPRECIATION EVENT WITH FREE HAIRCUTS AND SCHOOL SUPPLIES IN NORTH MESA

Hibbett, Inc.

As summer vacation draws to a close and the new school year approaches, Hibbett and Jordan Brand announce an action packed Clips & Kicks Back to School appreciation event and celebration on Sunday July 23 rd from 12pm to 5pm in North Mesa. Hibbett wants to make the back to school prep a little easier with some free stuff for families, while they are getting their back to school shopping done. The public is invited to stop by the Hibbett store located at 1925 West Craig Rd., N. Las Vegas, NV 89032 on Sunday, July 23 rd from 12pm to 5pm to join the fun. “The Vegas community has been extremely welcoming and we wanted to host our popular Clips & Kicks event to give back to local families, as they get ready for the new school year,” said Ramiro Rios, Hibbett, District Manager. “It will be a really fun event and we are grateful to our partners at Jordan for helping us put this together.” Each year, Hibbett hosts special back to school events across the country to show appreciation to local families in their community who may be stretched with back to school expenses. Hibbett hires professional barbers and brings them onsite to provide free professional children’s haircuts for attendees. There is a party atmosphere to get kids pumped up about the new school year with their fresh new cuts and free school supplies. Throughout the day there is music, special promotions, giveaways, light refreshments and much more. Children of all ages are welcome to get free haircuts and school supplies on a first-come, first-serve basis, while supplies last. About Hibbett, Inc. Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with 1143 Hibbett and City Gear specialty stores, located in 36 states nationwide. Hibbett has a rich history of convenient locations, personalized customer service and access to coveted footwear, apparel and equipment from top brands like Nike, Jordan, and adidas. Consumers can browse styles, find new releases, shop looks and make purchases online or in their nearest store by visiting www.hibbett.com. Follow us @hibbettsports and @citygear on Facebook, Instagram and Twitter. Contact Details Wendy Yellin pr@hibbett.com Company Website https://www.Hibbett.com

July 18, 2023 11:03 AM Eastern Daylight Time

HIBBETT HOSTS CLIPS & KICKS BACK TO SCHOOL APPRECIATION EVENT WITH FREE HAIRCUTS AND SCHOOL SUPPLIES IN FAIR PARK

Hibbett, Inc.

As summer vacation draws to a close and the new school year approaches, Hibbett and Nike announce an action packed Clips & Kicks Back to School appreciation event and celebration on Sunday July 23 rd from 10am to 6pm in Fair Park. Hibbett wants to make the back to school prep a little easier with some free stuff for families, while they are getting their back to school shopping done. The public is invited to stop by the Hibbett store located at 1441 Robert B. Cullum Blvd., Dallas, TX, 75210 on Sunday, July 23 rd from 10am to 6pm to join the fun. “Clips & Kicks is a really fun party atmosphere and a great way for us to give back to the Dallas community along with our generous partners at Nike,” said Richard Banks, Hibbett, District Manager. “We want everyone to have fun as they get ready to kick off the new school year.” Each year, Hibbett hosts special back to school events across the country to show appreciation to local families in their community who may be stretched with back to school expenses. Hibbett hires professional barbers and brings them onsite to provide free professional children’s haircuts for attendees. There is a party atmosphere to get kids pumped up about the new school year with their fresh new cuts and free school supplies. Throughout the day there is music, special promotions, giveaways, light refreshments and much more. Children of all ages are welcome to get free haircuts and school supplies on a first-come, first-serve basis, while supplies last. About Hibbett, Inc. Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with 1143 Hibbett and City Gear specialty stores, located in 36 states nationwide. Hibbett has a rich history of convenient locations, personalized customer service and access to coveted footwear, apparel and equipment from top brands like Nike, Jordan, and adidas. Consumers can browse styles, find new releases, shop looks and make purchases online or in their nearest store by visiting www.hibbett.com. Follow us @hibbettsports and @citygear on Facebook, Instagram and Twitter. Contact Details Wendy Yellin pr@hibbett.com Company Website https://www.Hibbett.com

July 18, 2023 10:03 AM Eastern Daylight Time

HIBBETT HOSTS CLIPS & KICKS BACK TO SCHOOL APPRECIATION EVENT WITH FREE HAIRCUTS AND SCHOOL SUPPLIES IN STARKVILLE

Hibbett, Inc.

As summer vacation draws to a close and the new school year approaches, Hibbett and adidas announce an action packed Clips & Kicks Back to School appreciation event and celebration on Sunday July 23 rd from 12pm to 5pm in Starkville. Hibbett wants to make the back to school prep a little easier with some free stuff for families, while they are getting their back to school shopping done. The public is invited to stop by the Hibbett store located at 874 Hwy 12 West, on Sunday, July 23 rd from 12pm to 5pm to join the fun. “Our Clips & Kicks back to school events have become a great tradition that families look forward to each year, as they get ready for back to school,” said Cordaro Gaines, Hibbett, District Manager. “We really appreciate our generous partners at adidas for helping us bring this year’s event together for Starkville.” Each year, Hibbett hosts special back to school events across the country to show appreciation to local families in their community who may be stretched with back to school expenses. Hibbett hires professional barbers and brings them onsite to provide free professional children’s haircuts for attendees. There is a party atmosphere to get kids pumped up about the new school year with their fresh new cuts and free school supplies. Throughout the day there is music, special promotions, giveaways, light refreshments and much more. Children of all ages are welcome to get free haircuts and school supplies on a first-come, first-serve basis, while supplies last. About Hibbett, Inc. Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with 1143 Hibbett and City Gear specialty stores, located in 36 states nationwide. Hibbett has a rich history of convenient locations, personalized customer service and access to coveted footwear, apparel and equipment from top brands like Nike, Jordan, and adidas. Consumers can browse styles, find new releases, shop looks and make purchases online or in their nearest store by visiting www.hibbett.com. Follow us @hibbettsports and @citygear on Facebook, Instagram and Twitter. Contact Details Wendy Yellin pr@hibbett.com Company Website https://www.Hibbett.com

July 18, 2023 10:01 AM Eastern Daylight Time

FTN Data Partners with Football Data Legend Aaron Schatz for 2023 Football Almanac

FTN Network

FTN Network, a company built for delivering affordable, customizable, and highly detailed NFL advanced charted data for betting, season-long fantasy, and daily fantasy, announced that it has partnered with football data guru Aaron Schatz to provide data and power his industry-leading FTN Football Almanac 2023. Previously known as Football Outsiders Almanac and Pro Football Prospectus, Schatz’s book is the gold standard for NFL previews and contains cutting-edge statistical analysis, observations from obsessive film study and trademark humor. Schatz has been described as the “founding father of football analytics,” and has been producing an almanac for close to two decades. “FTN Network is incredibly fortunate to partner with Aaron Schatz to help produce the FTN Football Almanac 2023” said FTN Network CEO Kevin Adams. “You cannot talk about football data without mentioning Aaron, so when paired with FTN Data and projections from FTN Fantasy, readers are going to get the best of the best. This joint venture is another example of FTN Network’s dedication to be the go-to source for anything football data related for bettors, fantasy players and NFL fans.” FTN Football Almanac 2023 also includes predictions with true odds for each team’s Super Bowl run – or for getting the top pick in the 2024 draft. Readers will also find groundbreaking team and player DVOA ratings that correct, for situation and opponent, to reveal the best offenses and defenses and which players help win games. Lastly, the almanac also contains award-winning fantasy football projections from FTN's Jeff Ratcliffe and much more. “For the first time in 20 years I am doing things a little differently when it comes to my Football Almanac,” said Aaron Schatz, the former founder of Football Outsiders. “In looking for a reliable data source to create this year’s Almanac, I was drawn to the depth and flexibility of FTN Data, which allowed me to develop new insights and capabilities I didn’t have before. I’m grateful for the avenue that Kevin Adams and the entire FTN Network team have given me to continue on my journey to provide the best insights for the football world.” Readers can get $5 off Aaron Schatz's FTN Football Almanac 2023 by pre-ordering a copy by July 28th at 11:59 p.m PT. After July 28th, the Almanac will be $34.99 and is available in e-book and hard copy. FTN has seen significant growth and momentum in 2023. FTN also announced a record Q1, stemming from a 54% increase in web traffic (year-over-year) across the FTN network of sites. The company is also increasing its reach through a new SiriusXM Radio show, “The FTN Fantasy Show,” that will run during the 2023 football season. For more information on FTN’s products and services, visit its network of sites: FTNFantasy.com, FTNDaily.com and FTNBets.com. About FTN Network FTN Network is a sports data B2B and fantasy sports and betting media B2C company. Founded in 2020, FTN gives the fantasy and sports betting community an edge through their own unique ecosystem - providing customizable tools that turn raw data into true insights while also offering expert analysis and content to help users make the best decision possible. FTN Network consists of FTN Fantasy (the home of fantasy football), FTN Daily (the home of daily fantasy sports), FTN Bets (the home of sports betting insights) and FTN Data (the home of NFL data). Contact Details Sterling A. Randle +1 801-319-6153 srandle@hotpaperlantern.com

July 18, 2023 09:02 AM Eastern Daylight Time

Miss Universe launches M*U Beverage, the first spin-off commercial line encompassing Ready-To-Drink Functional beverages and Natural Alkaline Mineral Water sourced exclusively from Iceland.

JKN Global Media Public Company Limited

BANGKOK, THAILAND - Media OutReach - 18 July 2023 - The Miss Universe Organization (MUO) is venturing into uncharted territory with the launch of M*U Beverage, a new business venture under the brand name "M*U". Guided by the vision to bring smarter hydration to people worldwide through exceptional products that both refresh and nourish them, the product lineup contains two types of drinks: M*U NØR Natural Alkaline Mineral Water and M*U functional beverages, which will come in 5 flavors. Anne Jakapong Jakrajutatip, Chief Executive Officer of JKN Global Group Public Company Limited, and the owner of The Miss Universe Organization, said: "The Miss Universe brand is universal – forever evolving beyond the limits of our imagination. M*U Beverage is the first Miss Universe branded product line that espouses our original values: empowering women to realize their ambition and build self-confidence as a catalyst for future success." "In today's fast-paced world, access to quality beverages is essential for a better and healthier life. M*U Beverage understands that drinks play a vital role in daily sustenance, and we aim to offer a vast variety of daily quenchers to uplift daily life. With this mission in mind, we have created a line of premium hydrations. We worked alongside nutritionists and natural ingredients experts to research, test, and produce products that energize, refresh, and rejuvenate minds and bodies," added Anne. M*U functional drinks are made from natural ingredients, containing zero caffeine, no sugar, no preservatives and less than 45 kcal/bottle. They are currently available in 5 variations: Zen: Green tea & yuzu flavor, made with calming magnesium, L-Theanine, and GABA to ease anxiety and stress. Immune: Lemon flavor, made with Vitamin C and astragalus to boost the immune system. Focus: Berry flavor, made with branch chain amino acids to help support cognitive function and focus. Happy: Raspberry & mint flavor, made with Vitamin B complex and calming magnesium for mood and productivity. Fiber +: Pineapple & coconut flavor, fortified with fiber to keep you fuller throughout the day. M*U Beverage is also excited to launch M*U NØR Natural Alkaline Mineral Water, the first alkaline water offered in a bespoke glass bottle and bottled in Thailand. Sourced from the pristine springs of Reykjavik, Iceland, where the mineral water is some of the cleanest and purest in the world, M*U NØR Natural Alkaline Mineral Water is perpetually replenished with glacier melt from the Olfus spring that has been filtered through layers of lava rock. With a pH of 8.4, M*U NØR is the epitome of freshness, offering remarkable health benefits through the presence of essential minerals like calcium, magnesium, sodium, and potassium. M*U Beverage recognizes the increasing demand for alkaline waters and functional drinks in international markets. Due to consumers' increasing health awareness post-pandemic, health-conscious consumers are seeking benefits such as boosts in hydration, energy, and immunity in functional beverages. Market analysis reveals the tremendous growth potential and emerging trends in these sectors: The global functional drinks market was worth US$204.8 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 7.1% from 2023 to 2030. The global premium bottled water market is expected to reach US$33.40 billion by 2030, with a CAGR of 7.0% from 2023 to 2030. Growing awareness of leading a healthy lifestyle has led to a shift in consumer preferences towards premium bottled water options, driven by concerns over high sugar content and sweeteners in carbonated drinks. The presence of essential minerals further drives the demand for premium bottled water. By strategically entering the Ready to Drink sector, M*U Beverages aims to capture early adopters in a staggering market worth well over US$749 billion, projected to grow at a remarkable CAGR of 6.38% through 2030. This exponential growth will result in a market worth well over US$1.1 trillion, making it a prime opportunity for Miss Universe to establish its presence and drive unparalleled success. Embarking on a journey that seamlessly blends functionality and elegance, M*U Beverages will make its grand entrance in Thailand, with plans to capture the global market by the end of the year. With a legacy spanning 72 years, the Miss Universe Organization has captivated audiences worldwide, embodying values of empowerment and self-confidence for women to realize their ambitions and catalyze future success. By leveraging its prestigious long-standing heritage, M*U beverages will establish strategic partners in esteemed markets such as Australia, the Philippines, the United Kingdom, and China, to name a few. The launch of M*U Beverages in Bangkok was attended by famous industry insiders, celebrities, and social media influencers, including Miss Universe 2022 R'Bonney Gabriel, Miss Universe 2005 Natalie Glebova, and Miss Universe Thailand 2022 Anna S., among others. Launching internationally in early 2024, M*U Beverages will unveil its brand to the world, debuting at the prominent Anuga FoodTec Fair, in Cologne, Germany. M*U Beverages will also debut in major international F&B trade shows and events across the world, including Gulfood, Dubai; Expo West, Anaheim, CA; Anufood Brazil, Sao Paulo; Vita Foods Europe, Geneva, Switzerland; Thaifex, Thailand; Alimentec, Colombia; Fine Food Australia, Melbourne; and Sial, Paris. JKN Global Media Public Company Limited JKN Global Group Public Company Limited and its subsidiaries are a group of companies that engage in the business of providing services and distributing copyrighted content. Our services and content have driven phenomenal ratings on various television stations and the company has successfully entered the Stock Exchange of Thailand under the name JKN. Our name stands for Jakapong Network, which is the name of our Chief Executive Officer and Managing Director Jakapong Jakrajutatip. JKN Global Group Public Company Limited also sells goods and products as well as commercial time through JKN18, a digital TV channel. As we increase our footprint as a major content commerce company, we are proud to own the Miss Universe Organization and to help empower the next generation of women leaders. The Miss Universe Organization MUO is owned by JKN Global Group Public Company Limited, a major media, content, and commerce holding company (Stock Exchange of Thailand: JKN).The Miss Universe Organization (MUO) exists to advocate for a future forged by women and good for all.It is a global community that supports women to realize their goals through experiences that build self-confidence and create opportunities for success. MISS UNIVERSE® programs provide the 10,000 women who participate annually an international platform to affect positive change through influential humanitarian and professional efforts. The delegates and titleholders are leaders and role models in their communities; they develop personal and professional goals, and inspire others to do the same. To learn more, visit www.missuniverse.com. Contact Details Corporate Communications Department, JKN Global Group Public Company Limited Onravee Tangmeesang +66 64 546 3624 natty@jknglobalgroup.com

July 18, 2023 09:00 AM Eastern Daylight Time

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Kush Kriminals is Stirring Up a Storm in the NFT Universe, Fusing Cannabis Culture and Comic Artistry Into Digital Collectibles

Kush Kriminals

Kush Kriminals, the trailblazing entertainment franchise, is making waves in the NFT space with its blend of cannabis culture, comic artistry, and digital collectibles. With a connection to Marvel and DC Comics through renowned comic artist Sam Humphries, Kush Kriminals is set to redefine the digital collectibles space. Artistry at the Forefront Kush Kriminals is not just an NFT project; it's a testament to the power of artistry in the digital space. The brand's emphasis on artistry is reflected in the high-quality artwork of the Kush Kriminals NFTs, each piece a unique creation that showcases the talent and creativity of the artists involved. Marvel and DC Comics Connection The Kush Kriminals team includes renowned comic writer Sam Humphries, known for his work with Marvel and DC. His expertise and talent, honed through years of creating beloved comic characters, are reflected in the Kush Kriminals NFTs, making each piece a unique and valuable addition to any digital art collection. “It doesn’t matter if you’re talking about the epic story, the incredible art, or our insane cannabis,” said Jimmy Holman, Co-Founder of Kush Kriminals. There’s really only one word to describe the quality of Kush Kriminals®: Legendary. ” Quality That Stands Out In the rapidly evolving NFT space, Kush Kriminals stands out due to the quality of its digital art. Each NFT is a high-quality piece of art, reflecting the brand's commitment to providing tangible value for its community. A Blend of Cannabis Culture and Artistry Kush Kriminals is pioneering a new trend in the NFT space by intertwining cannabis culture with digital art. This unique blend creates an exclusive experience that is both entertaining and engaging. The brand is also teasing the involvement of a mystery artist, adding an element of intrigue to the mix. Join the Kush Kriminals Universe Kush Kriminals extends an open invitation to enthusiasts to join a vibrant, thriving community. This community is not just about buying and selling; it's a space for interaction, discussion, and collective growth. With a fully doxxed team, Kush Kriminals ensures complete transparency, building trust and confidence among its community members. The Kush Kriminals NFTs are a testament to the highest standards of excellence in the digital collectibles space. With the ease of purchase facilitated by Magic Eden, acquiring these high-quality NFTs is a breeze. But it's not just about owning digital art; it's about becoming part of an immersive universe that's set to expand through a captivating comic series. As a holder of Kush Kriminals NFTs, you'll have the opportunity to participate in future developments, adding an exciting dimension to your investment. Moreover, Kush Kriminals is proud of its real-world utility. With partnerships with Cookies and other dispensaries across the nation, the brand is bridging the gap between the digital and physical worlds. To learn more and become part of this transformative project, visit www.kushkriminals.com or contact the team at info@kushkriminals.com. Kush Kriminals: Igniting the NFT Universe with a Unique Blend of Cannabis Culture and Comic Artistry! Kush Kriminals: Igniting the NFT Universe with a Unique Blend of Cannabis Culture and Comic Artistry! About Kush Kriminals Kush Kriminals is a pioneering entertainment franchise dedicated to providing top-tier digital art experiences that cater to the evolving needs of the digital art and cryptocurrency communities. With a team of industry experts, and creative development by renowned Marvel & DC writer Sam Humphries, Kush Kriminals is committed to innovation and transparency. The brand's clear roadmap includes expanding the Kush Kriminals universe through a compelling comic series, offering followers the opportunity to participate in future developments. With its high-quality NFTs, immersive experience, and real-world utility, Kush Kriminals is shaping the future of digital collectibles and establishing itself as a trusted leader in the NFT space. ### Contact Details For press inquiries, please contact: Celeste Morrison, Public Relations Director, Groundswole LLC +1 678-756-8282 celeste@groundswole.com Company Website https://kushkriminals.com/

July 18, 2023 07:30 AM Eastern Daylight Time

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Kush Kriminals is Stirring Up a Storm in the NFT Universe, Fusing Cannabis Culture and Comic Artistry Into Digital Collectibles