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CITY GEAR HOSTS CUTZ 4 KIDS BACK TO SCHOOL CELEBRATION WITH FREE HAIRCUTS AND SCHOOL SUPPLIES IN BIRMINGHAM

Hibbett, Inc.

As summer vacation draws to a close and the new school year approaches, Hibbett | City Gear announce an action-packed Back to School celebration in Birmingham. Cutz 4 Kids will take place on Sunday, August 6, 2023 at City Gear, located at 1632 Montclair Road, in Birmingham. The Back to School event will run from 12pm to 5pm. “As the new school year kicks off, we wanted to once again do something special by hosting Cutz 4 Kids in Birmingham, where we are headquartered,” said Adam Johnson, City Gear, District Manager. “We hope to see local families at this fun event to celebrate and kick off the new semester with new haircuts and other swag.” City Gear wants to make the back to school prep a little easier with some free stuff for families, while they are getting their back to school shopping done. The public is invited to stop by on Sunday, August 6 th from 12pm to 5pm to join the fun. City Gear will provide free children’s haircuts and school supplies to attendees. Each year, City Gear hosts special back to school events across the country to show appreciation to local families in their communities, who may be stretched with back to school expenses. The company hires professional barbers and brings them onsite to provide free professional children’s haircuts for attendees. There is a party atmosphere to get kids pumped up about the new school year with their fresh new cuts and free school supplies. Throughout the day there is music, special promotions, giveaways, light refreshments and much more. Children of all ages are welcome to get free haircuts and school supplies on a first-come, first-serve basis, while supplies last. About Hibbett, Inc. Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with 1143 Hibbett and City Gear specialty stores, located in 36 states nationwide. Hibbett has a rich history of convenient locations, personalized customer service and access to coveted footwear, apparel and equipment from top brands like Nike, Jordan, and adidas. Consumers can browse styles, find new releases, shop looks and make purchases online or in their nearest store by visiting www.hibbett.com. Follow us @hibbettsports and @citygear on Facebook, Instagram and Twitter. Contact Details Wendy Yellin pr@hibbett.com Company Website https://www.Hibbett.com

July 31, 2023 10:06 AM Eastern Daylight Time

CITY GEAR HOSTS CUTZ 4 KIDS BACK TO SCHOOL CELEBRATION WITH FREE HAIRCUTS AND SCHOOL SUPPLIES IN JACKSON

Hibbett, Inc.

As summer vacation draws to a close and the new school year approaches, Hibbett | City Gear and Levi’s announce an action-packed Back to School celebration in Jackson, Mississippi. Cutz 4 Kids will take place on Sunday, August 6, 2023 at City Gear, located at 2566 Robinson Road in Jackson. The Back to School event will run from 12pm to 5pm. City Gear wants to make the back to school prep a little easier with some free stuff for families, while they are getting their back to school shopping done. The public is invited to stop by on Sunday, August 6 th from 12pm to 5pm to join the fun. City Gear will provide free children’s haircuts and school supplies to attendees. “Cutz 4 Kids has been a big hit across the country for years and every year they get bigger and better,” said William Knight, Hibbett, District Manager. “We are grateful to our partners at Levi’s for helping us put on this event and hope that the Jackson community will come join the celebration and enjoy the music, kid’s haircuts and more.” Each year, City Gear hosts special back to school events across the country to show appreciation to local families in their communities, who may be stretched with back to school expenses. The company hires professional barbers and brings them onsite to provide free professional children’s haircuts for attendees. There is a party atmosphere to get kids pumped up about the new school year with their fresh new cuts and free school supplies. Throughout the day there is music, special promotions, giveaways, light refreshments and much more. Children of all ages are welcome to get free haircuts and school supplies on a first-come, first-serve basis, while supplies last. About Hibbett, Inc. Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with 1143 Hibbett and City Gear specialty stores, located in 36 states nationwide. Hibbett has a rich history of convenient locations, personalized customer service and access to coveted footwear, apparel and equipment from top brands like Nike, Jordan, and adidas. Consumers can browse styles, find new releases, shop looks and make purchases online or in their nearest store by visiting www.hibbett.com. Follow us @hibbettsports and @citygear on Facebook, Instagram and Twitter. Contact Details Wendy Yellin pr@hibbett.com Company Website https://www.Hibbett.com

July 31, 2023 10:03 AM Eastern Daylight Time

thread beauty Names Recording Artist Saucy Santana as First Celebrity Brand Ambassador

thread beauty

thread beauty, the pioneering Gen-Z focused cosmetics brand continues to break beauty boundaries by announcing its first-ever Celebrity Beauty Ambassadorship with the viral music sensation and influential LGBTQIA+ advocate, American Hip-Hop Artist Saucy Santana, to promote affordable, inclusive beauty, and redefine beauty standards for BIPOC and LGBTQIA+ communities. As a multi-hyphenate Artist and LGBTQIA+ icon, Santana embodies the fearless spirit of authenticity that thread beauty epitomizes. Beginning his career in the music industry as the Celebrity Makeup Artist to the City Girls, Saucy Santana ’s unapologetic personality, fearless approach to self-expression as a LGBTQIA+ musical artist and his viral empowering anthems championing black women, align perfectly with thread beauty 's commitment to making beauty affordable and accessible for all melanated beauty lovers of color and marginalized communities. As one of the few openly queer Hip-Hop Artists in the industry, Santana courageously paves the way for diversity in the music industry, challenging norms and celebrating the beauty of diversity through his artistry and activism. In turn, thread beauty continues to disrupt outdated beauty standards and pushes the envelope to introduce diverse images of beauty to its shelves at exclusive retailer Target. "It's one thing to be the first celebrity face of thread beauty, but to also be the first celebrity face as a black, feminine, gay man will mean so much to my community - especially for boys like me! Within the community, boys that are considered bigger, dark skin, plus-size & feminine don't get a lot of opportunities. So it means a lot to me and speaks volume to who thread beauty is as a brand, that they chose me for this opportunity to show up for my community and make us more visible! And I love that!" shared Saucy Santana Launching in 2022 and created by The Lip Bar Inc CEO & Founder Melissa Butler, thread beauty, the Target-clean and cruelty-free Black-owned and female-founded brand, has been dually focused on delivering multi-use products in a broad range of shades at an affordable price (all products are $8), and championing diversity and challenging traditional beauty norms. By joining forces with Saucy Santana, the influential Rapper and trailblazing figure within the LGBTQIA+ community, thread beauty is furthering its mission to inspire and empower all beauty lovers of color, specifically in the queer community, with self-affirming cosmetics for the girls, guys, theys, thems and everyone in between, to feel not only welcome but also confident enough to unapologetically express their authentic selves. The thread beauty x Saucy Santana partnership serves to strengthen the brand’s commitment to being an ally to the LGBTQIA+ community by further putting their money where their mouth is outside of Pride Month and empowering individuals from all walks of life to celebrate self-love, authenticity, beauty, self-expression and inclusivity through the harmonious fusion of music and cosmetics. Santana’s empowering lyrics encourage his fans to embrace their uniqueness and find strength in their identities, energetically rapping about topics such as self-confidence, body positivity, and overcoming adversity, fostering a sense of empowerment and self-love among his listeners. As a proud ally to the queer community, thread beauty currently donates 15% of every purchase on their brand site to LGBTQIA+ allyship organizations year-round. Saucy Santana is in full support of thread beauty ’s ongoing #takepride campaign, which has been active since June of 2022 and donates to LGBTQIA+ causes, including the LGBTQ Freedom Fund, Black AIDS Institute, The Trevor Project and Joshua Home: An LGBTQ Safe Haven. "Prior to launching thread beauty, we weren't seeing diversity in the beauty space, especially when it comes to men in makeup. thread was very proud to be the first brand to put a man-in-makeup on our main header displays in Target. I know first-hand that representation matters. If there's a little boy out there that wears makeup or wants to wear lip gloss but doesn’t see that in the retail spaces, then there's room for shame or the need to seek validation. I truly believe that without representation, you are left seeking validation, and thread beauty shows up to validate the niches that were not being previously validated - especially in the color cosmetics space. Who better to be the face of a beauty brand championing unapologetic self-expression and genuine authenticity than 'the' Saucy Santana? We are overwhelmed & overjoyed that we get to embark on this first partnership with him." shared thread beauty CEO & Founder, Melissa Butler As the first beauty brand to feature male models and creators in its in-store header visuals at Target, thread beauty’s new campaign images will once again be disrupting ‘the norm’ or ‘standard idea’ of drug store beauty, reinforcing the need for this groundbreaking partnership. Furthermore, due to the brand’s continued focus on diversity and inclusivity, thread beauty 's newly expanded line of “ face it ” complexion sticks, now features the largest shade range of any stick foundation available in store at Target - with an inclusive range of 26 shades and counting! thread beauty is available on threadbeauty.co, Target.com and in Target stores nationwide. For all thread beauty media inquiries, please contact thread@firstandlastpr.com About thread beauty Created in 2011 by beauty entrepreneur and The Lip Bar Inc CEO Melissa Butler, thread beauty is a Gen-Z focused, Black-owned and female-founded clean and cruelty-free beauty brand inspired by the BIPOC and LGBTQIA+ communities. thread beauty is on a mission to create products that cater to all beauty lovers, with diversity, inclusivity, accessibility, allyship and self-expression at the forefront of the brand’s identity. thread beauty focuses on delivering multi-use products in a broad range of shades, ranging from deep melanin shades, to bold, bright pigments, all at an affordable price of $8. thread beauty is available on threadbeauty.co, in Target stores nationwide and Target.com. Tik Tok: threadbeauty Instagram: @threadbeauty Website: https://threadbeauty.co About Saucy Santana Saucy Santana is an American Rapper and viral social media personality with over 5M followers across all social media platforms. His viral songs include Walk, Material Girl, MaterialGworllllllll! featuring Madonna and Booty featuring Latto. Saucy Santana spawned two of the hottest viral trends of 2021; #WalkChallenge and #MaterialGworll. Santana has opened for Lizzo on two US tours, is a LGBTQIA+ advocate and has an infectious personality that has cultivated a global fanbase. Tik Tok: saucysantana Instagram: @the1saucysantana Website: https://www.saucy-santana.com Contact Details thread beauty First and Last PR +1 201-569-2080 thread@firstandlastpr.com Company Website https://threadbeauty.co/collections/faves

July 31, 2023 07:56 AM Eastern Daylight Time

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PETITE SIMONE: The Perfect Bag for the Barbie Movie

Gadmobe

NEW YORK, USA - Media OutReach - 28 July 2023 - The Barbie movie is going to be a fashion forward thing. Barbie has inspired generations of young girls to dream and embrace their individuality. At the same time, women's bags have become more than just accessories, they represent a woman's personal style. When these two fashion forces come together, they form a magical and powerful alliance. Barbie's iconic fashion moment proves that fashion is not just about following trends, but embracing self-expression and creativity. This fits well with PETITE SIMONE's philosophy of "Crafted to your style". In the movie, Margot Robbie will be seen wearing a variety of stylish outfits, and PETITE SIMONE bags would be the perfect way to complete her looks. For example, a Barbie-style pink-purple dress looks great with a PETITE SIMONE bag. The bag is made of soft pink leather. It's the perfect size for all of Barbie's essentials and will add a touch of luxury to her outfit. For a more casual look without losing your Barbies, try PETITE SIMONE's 'Alicia'bag with a denim shorts. The bright color of this bag will add a splash of color to an outfit and is perfect for a casual outing. Its size is perfect for carrying a tablet or book, and it will add a little fun to a Barbie outfit. No matter what outfit Barbie wears in the movie, PETITE SIMONE bags would be the perfect way to complete her look. PETITE SIMONE bags are stylish, functional, and affordable, and they would be the perfect accessory for any Barbie fan. Here are some additional thoughts on how PETITE SIMONE bags could be used to accessorize the Barbie movie outfits: The 'Lucky' bag can be paired with a pink dress with puffy sleeves. The bag's small handle keeps Barbie's belongings safe, and the durable leather can withstand any adventure Barbie may encounter. PETITE SIMONE bags would be the perfect way to accessorize the Barbie movie outfits. They are stylish, functional, and affordable, and they would be the perfect addition to any Barbie fan's wardrobe. Welcome to PETITE SIMONE's website and find ‘PS PETITE SIMONE’ on Amazon! Shop together! And don't forget to follow us on social media to stay up-to-date on all of our latest promotions! The brand will be sharing more information about its new product launch, storewide sale, and multi-scene collocation in the coming weeks. Instagram: @petitesimone_official Tik Tok: @petitesimoneus Facebook: @petitesimone_official YouTube: @petite simone Above pictures, if there is infringement, please contact @petitesimone_official at Instagram Contact Details PETITE SIMONE Mickey support@petite-simone.com

July 28, 2023 09:00 AM Pacific Daylight Time

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HIBBETT HOSTS CLIPS & KICKS BACK TO SCHOOL APPRECIATION EVENT WITH FREE HAIRCUTS AND SCHOOL SUPPLIES IN BELLE GLADE, FLORIDA

Hibbett, Inc.

As summer vacation draws to a close and the new school year approaches, Hibbett and PUMA announce an action packed Clips & Kicks Back to School appreciation event and celebration on Sunday, August 6th from 12pm to 5pm in Belle Glade, Florida. Hibbett wants to make the back to school prep a little easier with some free stuff for families, while they are getting their back to school shopping done. The public is invited to stop by the Hibbett store located at 529 SW 16 th Street in Belle Glade on Sunday, August 6th from 12pm to 5pm to join the fun. “Everyone is welcome to come out and join us at our Clips & Kicks event that we are hosting with our generous partners at PUMA,” said Jorge Urbina, Hibbett, District Manager. “The whole family will have a good time at our Clips & Kicks celebration with giveaways, free haircuts, school supplies and much more.” Each year, Hibbett hosts special back to school events across the country to show appreciation to local families in their community who may be stretched with back to school expenses. Hibbett hires professional barbers and brings them onsite to provide free professional children’s haircuts for attendees. There is a party atmosphere to get kids pumped up about the new school year with their fresh new cuts and free school supplies. Throughout the day there is music, special promotions, giveaways, light refreshments and much more. Children of all ages are welcome to get free haircuts and school supplies on a first-come, first-serve basis, while supplies last. About Hibbett, Inc. Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with 1143 Hibbett and City Gear specialty stores, located in 36 states nationwide. Hibbett has a rich history of convenient locations, personalized customer service and access to coveted footwear, apparel and equipment from top brands like Nike, Jordan, and adidas. Consumers can browse styles, find new releases, shop looks and make purchases online or in their nearest store by visiting www.hibbett.com. Follow us @hibbettsports and @citygear on Facebook, Instagram and Twitter. Contact Details Wendy Yellin pr@hibbett.com Company Website https://www.Hibbett.com

July 28, 2023 10:04 AM Eastern Daylight Time

WHAT'S COOL FOR SCHOOL 2023

News Media Group, Inc.

Contact Details Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

July 28, 2023 06:00 AM Eastern Daylight Time

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TRADEMARK BEAUTY ENTERS CVS

Trademark Beauty

Trademark Beauty, the acclaimed line of affordable, award-winning, and user-friendly hair tools, celebrates its fourth anniversary by expanding into 186 CVS BeautyIRL stores nationwide and online at CVS.com. Founded in 2019 by sibling duo Celebrity Hair Stylist Joseph Maine, known for working with A-list clients like Kate McKinnon and Ashley Benson, and Sabrina Maine, the brand achieved remarkable success, generating over $1M in revenue within the first 18 months, all while being self-funded. Their childhood fascination with hair tools and products, which ignited during moments of bonding while getting ready for church and school, inspired the inception of Trademark Beauty. The brand's best-selling products include the Babe Waves, a triple barrel curling iron for effortless beach waves, which sold out six times since its launch; the Easy Blo, a blow dryer brush combo featuring Ionic Technology for reduced damage and drying time, and their latest release, the Sunny Styler, a 2-in-1 iron for both curls and straightening with air vents that instantly cool and set hair, minimizing damage. CVS BeautyIRL stores and CVS.com offer seven products from the brand, including all three best sellers, along with Velcro rollers, a wet/dry hairbrush, a flat iron and a lightweight blow-dryer. Sporting their signature bubblegum pink color, the tools and accessories are priced between $14-$90. Co-Founder Joseph Maine expresses delight in partnering with the mass market retailer, stating, "It was always our goal to make luxury hair tools more accessible, and CVS stores make it easy and convenient to purchase beauty products - it's the perfect fit for us." Trademark Beauty takes pride in its commitment to affordability, ensuring customers can access top-quality, innovative hair tools without compromising on style. ABOUT TRADEMARK BEAUTY Joseph and Sabrina Maine launched Trademark Beauty with the mission to make premium beauty products more accessible. After over a decade in the industry, the sibling duo has established a brand and community focused on proving that beauty is undefinable. Like art, beauty is subjective. Beauty has no rules. Beauty is for everyone. https://shoptrademarkbeauty.com/ https://www.instagram.com/trademarkbeauty/ https://www.tiktok.com/@trademarkbeauty Contact Details Trademark Beauty Kim Farrington Kim@farringtonpr.com Company Website https://shoptrademarkbeauty.com/

July 27, 2023 12:00 PM Eastern Daylight Time

HIBBETT HOSTS CLIPS & KICKS BACK TO SCHOOL APPRECIATION EVENT WITH FREE HAIRCUTS AND SCHOOL SUPPLIES IN FLORISSANT, MO

Hibbett, Inc.

As summer vacation draws to a close and the new school year approaches, Hibbett and Nike announce an action packed Clips & Kicks Back to School appreciation event and celebration on Saturday, August 5th from 10am to 6pm in Florissant, Missouri. Hibbett wants to make the back to school prep a little easier with some free stuff for families, while they are getting their back to school shopping done. The public is invited to stop by the Hibbett store located at 13931 New Halls Ferry Rd in Florissant on Saturday, August 5th from 10am to 6pm to join the fun. “We are excited to host our annual Clips & Kicks event with our awesome partners at Nike and give back to the wonderful Florissant community,” said Alex Lerch, Hibbett, District Manager. “The kids love getting new haircuts and this event is always really fun for the whole family.” Each year, Hibbett hosts special back to school events across the country to show appreciation to local families in their community who may be stretched with back to school expenses. Hibbett hires professional barbers and brings them onsite to provide free professional children’s haircuts for attendees. There is a party atmosphere to get kids pumped up about the new school year with their fresh new cuts and free school supplies. Throughout the day there is music, special promotions, giveaways, light refreshments and much more. Children of all ages are welcome to get free haircuts and school supplies on a first-come, first-serve basis, while supplies last. About Hibbett, Inc. Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with 1143 Hibbett and City Gear specialty stores, located in 36 states nationwide. Hibbett has a rich history of convenient locations, personalized customer service and access to coveted footwear, apparel and equipment from top brands like Nike, Jordan, and adidas. Consumers can browse styles, find new releases, shop looks and make purchases online or in their nearest store by visiting www.hibbett.com. Follow us @hibbettsports and @citygear on Facebook, Instagram and Twitter. Contact Details Wendy Yellin pr@hibbett.com Company Website https://www.Hibbett.com

July 27, 2023 10:05 AM Eastern Daylight Time

Kevel Establishes OpenRTB Protocol for Retail Media

Kevel

Platform monetization leader Kevel today announced the formation of an industry working group to establish an OpenRTB Protocol for Retail Media, a groundbreaking update to the OpenRTB framework. The protocol will set new standards for programmatic advertising in retail media and address challenges industry stakeholders are facing in privacy and data protection, data optimization, and transparency. “We are in the midst of a retail media rebellion, where it has never been more clear that retail media needs to seize control of platforms, infrastructure and data to stay competitive in a crowded marketplace,” says James Avery, CEO and founder, Kevel. “The OpenRTB Protocol for Retail Media is going to fix that by setting a standard to address challenges concerning efficiency, flexibility, and trust. With this newly established framework, we’re offering the industry a comprehensive set of updates and enhancements that can help streamline the programmatic advertising ecosystem.” Kevel’s OpenRTB Protocol for Retail Media will provide industry stakeholders with many benefits and features including: Biddable Product Sponsored Listings: the new framework supports biddable product-based sponsored listing creative formats, enabling advertisers to bid on relevant in-store sponsored listing ad inventory with real in-stock products based on their product catalog. Enhanced Privacy and Data Protection: adhering to the latest privacy regulations and industry best practices, offering improved user consent management and data protection mechanism enables publishers and advertisers to prioritize user privacy while delivering relevant and personalized advertising experiences. Bidstream Data Standardization: introduces standardized bidstream data, ensuring consistency and compatibility across different platforms and technology providers. This facilitates seamless integration between buyers and sellers, leading to increased operational efficiency and reduced friction. Supply Chain Optimization: advertisers gain improved visibility and control over the programmatic supply chain, allowing them to detect and mitigate fraud, verify ad placements, and optimize campaign performance more effectively. Increased Transparency and Trust: promotes greater transparency by providing clear and standardized mechanisms for transactional data sharing, supply path optimization, and ad fraud detection. This fosters trust among industry participants and strengthens the overall programmatic advertising ecosystem. “OpenRTB Protocol for Retail Media marks a significant milestone on how we can improve digital and programmatic advertising now and for the future," says Avery. “By introducing these cutting-edge standards and capabilities, we are giving publishers, advertisers, and technology providers the tools needed to navigate the dynamic digital landscape with confidence and achieve their goals more efficiently." Are you ready to join the rebellion? Kevel invites all stakeholders in the digital advertising industry to explore OpenRTB Protocol for Retail Media and leverage its powerful features. Click here for information. ABOUT KEVEL Kevel offers the infrastructure APIs needed to quickly build custom ad platforms for sponsored listings, internal promotions, native ads, and more -- allowing brands to drive new revenue in a user-first way. Kevel is committed to the vision that every online retailer and publisher should be able to add privacy-focused ad revenue streams and take back the Internet from Google, Amazon, Facebook, and other digital monopolies. Customers like Ticketmaster, Yelp, Strava, Klarna, and many more have already launched successful ad platforms on Kevel. The company has received many accolades, most recently winning the 2021 Digiday Technology Award for Best Monetization Platform for Publishers and recognized by Insider as one of the hottest adtech companies of 2021. Learn more at www.kevel.com. Contact Details Veronica Ruth +1 845-430-8743 kevel@kitehillpr.com Company Website https://www.kevel.com/

July 27, 2023 09:00 AM Eastern Daylight Time

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