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Why Influencer Marketing is Taking Over Online Advertising

TCM DIGITAL

TCM has launched NinjaInfluence, an all-in-one Influencer Marketing AI SaaS platform that provides an affordable yet powerful use of influencer marketing that enables eCommerce businesses to deal with increased ad costs and reduced marketing budgets due to unstable market sentiment. On Tuesday, May 24th, The Snap Company announced it will miss its projections due to decreased ad spending. The announcement triggered a spiral effect for most ad-driven super techs, such as Google and Facebook. This came as no surprise given the current environment, along with rising ad prices and macro headwinds likely to extend to every region of digital advertising. An article published by CNBC earlier this week states, “Social media companies were already having a rough year from the cutback in digital ad spending caused by rising inflation, supply chain challenges, and the war in Ukraine. Forecasts for the second quarter called for meager growth at best, and stock prices were getting hammered.” Following Snap’s disclosure, JMP Securities analysts shared, “Macro headwinds likely extend to all digital advertising.” They added that brand budgets, and especially digital ones, “are more at risk of being reduced as companies tighten ad budgets,” while direct response ads, or those that encourage viewers to take immediate action, are “more connected to consumer spend, particularly eCommerce.” Read the full CNBC article here. The eCommerce space is seeking alternative means to cut down advertising spending amid rising costs of social media ads in an environment that's highly volatile. Even now while ad costs rise, eCommerce has seen a massive uptick since the start of the pandemic, expected to total $5.55 trillion in 2022 and to grow by almost $11 trillion between 2021 and 2025. This increase can also be attributed to the effect of influenceres/online creators. An authentic and engaging presence online is critical to being disruptive in a saturated marketed experience. People want to be wowed, connect to something, and belong to a community. Enter influencers, a person valued by the audience much more than the classic pop-up ad. With such dedicated followings, you can shorten the sales cycle by standing apart from your competition. A strong brand doesn’t only optimize performance marketing in the short term but also makes it a source of sustainable growth. Stronger brands draw more organic acquisitions, retain more customers, and command higher sales. As the digital space becomes more crowded, brand identity and brand awareness will only become more crucial. When time is a critical commodity,one needs to be fast, agile, and ahead of its competitors. One needs to focus on brand equity and improve upon one's brand loyalty while maintaining one's ad spend. While inflationary pressure affects purchasing decisions, brands must strengthen their community reach and customer relationships. After spending over eight years operating within the eCommerce space both as an eCommerce seller and as a leading aggregator, we have experienced community creation, aptly named influencer marketing, first hand. But how do you go about finding the right influencers? Even if you do find the right influencers, how would you manage them, monetize, measure performance, and still be able to attend one's eCommerce business? Welcome to the solution of NinjaInfluence, TCM’s disruptive influencer marketing platform. With our dynamic and elastic AI search engine, we have curated a database of over 140 million influencers for you to filter and pinpoint the perfect brand representative. Each will be the champion brand ambassador and increase sales. Within the platform, you can conduct research, outreach, and campaign management along with tracking your real-time sales and social metrics. Even making payments to your influencers are just a click away using NinjaInfluence. You do not have to take the journey alone. Our team of Influencer Managers is here to oversee the entire process, from discovering and identifying the right influencer, to outreach and sending customized messages all the way to managing your entire marketing influencers funnel, your own dedicated Influencers Manager. With the assistance of the Influencer Manager, negotiate everything from partnership terms to campaign management as they set up eCommerce coupons, tracking links for sales, and social engagement. On June 1st at 9:00 am ET, the Ninjainfluence team will be conducting a live webinar. We invite you to join our live demonstration and roundtable discussion as we tackle the alternative means of online advertising and how to best engage with Influencers for the maximum outcome. To save your seat, click to register and write "Save my seat for the upcoming webinar." About NinjaInfluence NinjaInfluence is an influencer marketing software that supports users in easily managing their strategies and communicating with influencers/creators. Following up on its predecessor, NinjaOutreach, it provides access to over 140 million influencers across Instagram, TikTok, YouTube, and Twitter. In addition to its established search engine, NinjaInfluence offers a multitude of features such as eCommerce integration, full analytics dashboards, smart search manager, internal payment platform, related profile recommendation engine and a consolidated CRM-like workspace. Scalable and effective through its use of powerful big data technology, NinjaInfluence searches through millions of creators to intelligently identify qualified influencer leads, and enable the launch of influencer campaigns with traceable ROI. For more information, a free trial, or to subscribe to NinjaInfluence, visit https://NinjaInfluence.com/. Contact Details Gabi Bar +1 845-709-8324 gabi@tcmdigital.com Company Website https://ninjainfluence.com/

May 27, 2022 09:30 AM Eastern Daylight Time

Nutritional Supplement Manufacturer Nutramax Laboratories Exceeds Industry Standards for Quality

Nutramax Laboratories

For 30 years, Nutramax Laboratories has diligently adhered to industry-leading quality controls and manufacturing standards. This commitment to quality has been affirmed by Nutramax’s utilization of third-party, independent auditing and certification programs. Nutramax Laboratories recently completed a rigorous conformance assessment for the GMP certification program administered by Underwriters' Laboratories (UL), the global safety science leader in auditing and certification. The annual certification covers a full GMP audit criterion based on 21 CFR Part 111, Good Manufacturing Practices for dietary supplements. This marks the third year of the UL Certificate of Conformance program; the successful audits featuring three different auditors are a testament to the quality systems, facilities, equipment, processes, and the superb employees of Nutramax. Nutramax’s quality procedures include rigorous testing and inspection at every stage of the manufacturing process and go above and beyond the standards governing the industry. “ We choose to go above and beyond what is required because it is the only way to be certain that the products released for sale meet a defined set of the quality standards that our customers deserve,” says Godwin Omorogieva, Vice President of Quality at Nutramax. As the #1 veterinarian recommended supplement company, Nutramax Laboratories Veterinary Sciences has earned the trust of its valued customers by providing them with innovative products that are backed by science and held to the highest standard. “Supporting the health of pets is our priority,” says President and CEO, Todd Henderson, DVM. “In our ongoing pursuit of excellence for the next 30 years, and beyond, we pledge our loyalty to customers with a continued commitment to uphold the highest standards in quality control, manufacturing, and research.” Nutramax Laboratories Veterinary Sciences’ products are manufactured in state-of-the-art facilities in accordance with Good Manufacturing Practices (GMPs) and a strict set of Standard Operating Procedures (SOPs). It has long been their tradition to back each supplement with scientific studies that support their safety and efficacy, ensuring that customers can be confident that what the packaging states, can be trusted. For more information on the Nutramax Laboratories quality standard, visit nutramaxlabs.com/our-quality or speak to a dedicated Customer Service team member at (888) 886-6442. Nutramax Laboratories Veterinary Sciences, Inc. develops, and markets supplements backed by research for companion animals to help support their quality of life. Small animal products include Cosequin®, the #1 Veterinarian Recommended Retail Joint Health Supplement Brand*,**; Dasuquin®, the #1 veterinarian-recommended joint health supplement brand*; the #1 veterinarian-recommended liver support brand Denamarin®***; and products supporting urinary tract health, digestive health, and skin/coat health plus overall wellness. To learn more, call (888) 886-6442 or visit nutramaxlabs.com. *Source: Among retail brands. Survey conducted among small animal veterinarians who recommend oral joint health supplements. **Source: Among veterinary brands. Survey conducted among small animal veterinarians who recommended oral joint health supplements. ***Source: Survey conducted among small animal veterinarians who recommended liver support brands. Contact Details Erika Dyer +1 703-906-6368 erika@curleycompany.com Company Website https://www.nutramaxlabs.com/

May 26, 2022 09:48 AM Eastern Daylight Time

Dukkantek creates a digital ecosystem for SMB retail sector as it rapidly expands across MENA

Dukkantek

In less than six months since securing a $5.2m funding round, store management platform DukkanTek has expanded from UAE where it is headquartered into Oman, Qatar, Kuwait, Bahrain, Turkey and Saudi Arabia. This takes their presence to 7 countries as they seek opportunities in North Africa. Dukkantek was founded in January 2021 by Ali Al Sayegh, Sanad Yaghi and Shadi Joulani. It has already attracted more than 5,000+ customers for its suite of services empowering traditional merchants with end-to-end digital technology that improves all business processes. Dukkantek believes that traditional merchants and small and medium enterprises (SMEs) remain the backbone of the global economy, and their transactions should be digitized to keep pace with market developments. And to this end they platform provides: Cloud POS: The Cloud POS is a Point-of-Sales system that can be accessed online, from anywhere. It allows businesses to keep track of transactions & sales, calculate VAT, generate reports and calculate profit margin. Inventory Management: The Cloud IM is an online software that helps businesses track, manage & organize the inventory. It allows users to keep track of stock, measure stock value, manage fast-moving products and generate reports for analysis. Payment Options: The platform offers a variety of payment options including cash, card payments or credit payments. Reports can be generated to track payments. E-Commerce: The e-commerce functionality allows stores to sell their goods online or through an app. One of its features includes live inventory, as it’s linked to the IM & POS software. Another feature is that stores can choose what items to put online and their corresponding prices. Moreover, it sends push notifications to customers. Companion App: The companion app is a mobile application that helps manage the store online. Its features include: Automated Inventory Reconciliation, live store data, linked to IM & POS, ability to track daily sales on the dashboard, ability to review all transactions, and track cash movements and payment methods. Dukkantek co-founder Sanad Yaghi commented: “For too long SMB store owners have been left on the margins of the tech shift. We are serving the unmet need observed in these businesses with the adoption and usage of comprehensive online shopping technologies. It’s a severely underserved market and we are trying to get to as many people as possible. Our growth is testament to our efforts in empowering traditional merchants to thrive in a digital world with premium end-to-end technology.” The UAE has one of the most vibrant and attractive startup ecosystems in the Middle East and North Africa (MENA) region. Dukkantek provides a one stop shop for local community retail stores, supermarkets, small grocers, service shops and dark stores who are seeking to use the latest technology to serve their customers. The coronavirus pandemic hastened digital adoption in the MENA region, leading to an increase in online shopping, in particular. The region's e-commerce market is expected to reach $49 billion in 2025, up almost 55 per cent from 2021, a report by EZDubai, an e-commerce zone in Dubai, and Euromonitor International showed earlier this year. The UAE’s e-commerce market alone is forecast to grow 60 per cent to more than $8bn by 2025 from 2021. Community retailers in the UAE without a digital presence, who were unable to accept online payments during the pandemic, were severely affected due to the drop in customer footfall. About Dukkantek Founded in January 2021, Dukkantek is the UAE’s first and only revolutionary store management platform that enables traditional merchants to compete equally in an evolving digital world, and further empower their retail capacity. Redefining the conventional way of managing tasks and sales, the innovative platform aims to strengthen local community stores and power digital transformations with end-to-end technology that enhances and streamlines all business processes, enabling them to compete with dark stores and delivery players. Dukkantek is the technology partner for all local community stores in the region. For more information please visit https://www.dukkantek.com Contact Details Dukkantek Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.dukkantek.com/

May 26, 2022 07:00 AM Eastern Daylight Time

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New DataWeave Beauty Report Finds Over a Third of SKUs Increased in Price in April 2022, 10 Times the Number of Price Increases in April 2021

DataWeave

DataWeave, a global leader in retail data, pricing and AI analytics, today released its report Optimizing Online Beauty Sales in a Changing Business Environment. In an analysis of some 200,000 SKUs, the research examines how brands and retailers are adjusting their pricing in an inflationary environment as they work to stay engaged with an increasingly price-sensitive consumer. The study digs deep into what’s driving price and explores the strategies that helped some beauty e-retailers and brands succeed during the period from April 2021 through April 2022, as consumers started returning to stores. DataWeave’s Beauty Retail report analyzes prices, availability, assortment, and discoverability by brand, category and retailer in light of inflation and market-driven economic changes. “Despite supply chain disruptions, shifting consumer demands and persistent inflationary trends, many retailers fared well during this period. While increased production and shipping costs forced most beauty industry players to raise prices on many of their products, smart tech investment and a firm eye on the changing pricing needs of the American consumer have helped top brands and retailers thrive during the period we examined,” said Karthik Bettadapura, CEO of DataWeave. “We will continue to watch the Beauty sector closely, as it may serve as a bellwether for inflationary trends across the retail value chain.” The report analyzed 1,500 brands at 13 top performing beauty e-retailers, finding that on average, more than a third of SKUs examined saw raised prices in April 2022, compared with only 3.6 percent back in April 2021. Additionally, top beauty brands have been expanding their range of low- and mid-price offerings. DataWeave analysts predict that these trends are likely to continue as price increases across consumer categories push buyers to make choices in how they spend in the months ahead. With the skincare category in particular on the rise as U.S. beauty shoppers choose skincare products over cosmetics, the report authors suggest that retailers prioritize their skincare inventory. “Availability and affordability were buzzwords for top beauty brands, who maintained superior in-stock availability through 2021 and into 2022. Across the major beauty brands and retailers we analyzed, the defining trends we identified are a shift toward producing more low and mid-tier items and an expansion of investments in tech-driven consumer marketing,” said Krishnan Thyagarajan, president and COO of DataWeave. Report Methodology To come to its findings, DataWeave analyzed 200,000 SKUs, tracking price variations, stock availability, and product assortment changes across 1,500 brands at 13 top performing beauty e-retailers, over the period April 2021 to April 2022, noting price variations, stock availability, and product assortment changes. DataWeave is a leading provider of advanced sales optimization solutions for e-commerce businesses, consumer brands and marketplaces. The AI-driven proprietary technology and language-agnostic platform aggregates consumable and actionable Competitive Intelligence across 500+ billion data points globally, in 25+ languages, with insights to drive performance for more than 400,000 brands across 1,500+ websites tracked across 20+ verticals and ensure online performance is always optimized. Learn more about the power of big data and global level analytics in understanding the rapidly changing retail industry at DataWeave.com. Contact Details Meir Kahtan Public Relations, LLC (MKPR) Meir Kahtan +1 917-864-0800 mkahtan@rcn.com Company Website https://dataweave.com

May 24, 2022 10:30 AM Eastern Daylight Time

Spiceology Launches Two New Spice Blends With Chef Kwame Onwuachi, Bringing His Culinary Roots to Life

Spiceology

Spiceology, the fastest growing spice company in America, today announced its partnership and new product line with Kwame Onwuachi, James Beard award-winning chef and acclaimed author. This launch follows the release of Chef Kwame’s newest book, “ My America: Recipes From a Young Black Chef.” The two new spice blends capture key flavors represented throughout the cookbook and are inspired by the ingredients Onwuachi grew up with and still cooks with to this day. “I don’t remember a time where there wasn’t ‘house spice’ around,” said Chef Kwame Onwuachi, describing his mother’s secret spice blend that seasoned all of the food he grew up eating. “Trying to remember the moment when I was first introduced to house spice is like asking me the first time you had salt - it was just always there. I’m grateful Spiceology was able to help me bring these spice blends to life so that everyone can experience the flavors that sparked my passion for food.” The new blends created by Spiceology and Chef Kwame bring a modern twist to some of Onwuachi’s earliest memories: Kwame’s Mom’s House Spice ($14.95): This all-purpose blend embodies the flavors of Kwame’s mother’s secret recipe. The pairing possibilities are endless with flavor profiles of garlic, onion, black pepper, cayenne, and worcestershire. Intended to be eaten on and in “anything in your house,” Kwame’s Mom’s House Spice pairs with steak, chicken, Cajun food, curries, veggies, and more. Toasted Curry Powder ($14.95): This balance of spices that Onwuachi says “tastes like a symphony” is a combination of Jamaican and Trinadadian curry powders with notes of fenugreek, mustard seed, allspice, turmeric, and coriander. This blend goes beyond traditional curry dishes and can be used on popcorn, pickled veggies, rice dishes, potato salad, and jollof rice. “We’re firm believers in flavor innovation and storytelling with our collaborations and products,” said Chef Tony Reed, Senior Director of Innovation and Partnerships. “Being able to work with Chef Kwame helps us continue to push the needle, bringing his unique flavors to homes and dishes everywhere. These blends offer a complex yet approachable explosion of flavor and a way to experiment with new cuisines.” The blends are available for purchase on Spiceology.com and are available in 9 oz jars. Chef Kwame’s book can be found wherever books are sold. ABOUT SPICEOLOGY Founded in 2013, Spiceology is the fastest-growing spice company in America and is on a mission to bring the magic back to spices, the world’s first currency. The chef-owned and operated, one-stop spice shop develops innovative blends and offers over 400 ingredients that are ground fresh in small-batches and shipped fresh to consumers and chefs. Spiceology’s “experiment with flavor” ethos is not only embraced through excellent ingredients and unique combinations, but also through responsible business practices designed to create a better world with diversity, equity and inclusion at the heart of the workforce. Spiceology products can be found on spiceology.com, in specialty retailers and grocers, in restaurants around the US, and as far away as Australia and Dubai. Visit spiceology.com for more information or to place an order, or follow Spiceology on Facebook and Instagram. For recipe inspiration, visit here. ABOUT CHEF KWAME Kwame Onwuachi is a James Beard Award-winning chef and author of the critically acclaimed memoir “Notes from a Young Black Chef,” which is being adapted into a feature film by A24. Kwame’s resume is incomparable as he has been named one of Food & Wine’s Best New Chefs, Esquire Magazine’s 2019 Chef of the Year, and is a 30 Under 30 honoree by both Zagat and Forbes. He was featured on the TIME 100 Next 2019 List and has been named the most important Chef in America by the San Francisco Chronicle. Kwame currently serves as Food & Wine’s executive producer. In this recently-appointed role, Kwame collaborated on big brand moments and events including the Food & Wine Classic in Aspen, where he hosted cooking demonstrations and events. He also serves in the new role of Food & Wine’s pro ambassador to the hospitality industry and creator of “The Family Reunion: Presented by Kwame Onwuachi,” an annual multi-day event that takes place in Middleburg, Virginia and celebrates diversity in the hospitality community. In September 2021, Onwuachi hosted the esteemed James Beard Awards in Chicago. Kwame recently released his first-ever cookbook “My America: Recipes from a Young Black Chef,” which is a follow up to his critically acclaimed memoir “Notes from a Young Black Chef.” Contact Details Spiceology Cassidy Levine +1 908-770-7880 cassidy@spiceology.com Company Website https://spiceology.com/

May 24, 2022 08:00 AM Eastern Daylight Time

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VAPORESSO BigSleeps x TwoJsKicks Street Artists Vaping Collaboration

VAPORESSO

VAPORESSO has teamed up with two American urban icons, BigSleeps x TwoJsKicks, as part of a stylish new look for the vape kit brand. BigSleeps, the founder of BigSleeps Ink/Letters To Live By, is a legendary lettering tattoo artist based in LA, USA. BigSleeps has artistically developed his Chicano style lettering design and artwork. Creating something unique and out of the ordinary, just like the ethos of the VAPORESSO brand. He is regarded as the leading artist of Chicano lettering style and highly regarded in the Chicano community. Jaysse Lopez, or TwoJskicks, is the founder of the biggest USA sneaker re-sell store ‘Urban Necessities’ and is a social media star, with 905k followers on INSTAGRAM and 310k YouTube subscribers. TwoJskicks, is regarded as the king of sneakers by ‘sneakerheads’ and front of mind in the face of the ever-changing trends. VAPORESSO has teamed up with BigSleeps and TwoJskicks to launch a unique and first-of-its-kind design for the best-selling XROS Nano vape kit. The NEW product design will launch at The Vaper Expo UK, Birmingham NEC on the 27th – 29th May 2022. Come and see the designs at the show… To celebrate the innovative design collaboration, VAPORESSO has revealed a stunning new logo. The new logo features the letter “V” at the forefront to symbolize the passion characterising the vaping community. Encircled behind by the letter “O,” symbolizing a vapor ring opening up. The ‘O’ represents the joy, love and hope VAPORESSO brings. ’V’ and ‘O’ are the defining symbols for VAPORESSO. The VAPORESSO logo redesign represents a new direction of brand personality along with the collaboration with BigSleeps and TwoJskicks. MOVE BEYOND THE ORDINARY with VAPORESSO as it focusses on innovation according to user’s needs and strives to create reliable products of the best quality style. VAPORESSO is exhibiting at The Vaper Expo UK, Birmingham NEC on the 27th – 29th May 2022 on stand D56. For further information on VAPORESSO Contact: Grace Dewhurst – Phone – 07850 448 408 Email - grace@linkup-china.com Nia Thomas – Phone – 07723 019 767 Email - nia@linkup-china.com Background information of VAPORESSO VAPORESSO was created in 2015 and is dedicated to establishing a smoke-free world while raising the quality of life for our users. Based on our continuous innovation, strict quality control, and substantial commitment, VAPORESSO creates products that can fit all levels and styles of vapers. VAPORESSO strives to be able to help as many people as possible. The chairman and CEO Simon Lai was a smoker for 11 years, before turned to vaping. “When we started VAPORESSO, we had a big dream to make switching to vaping as easy as possible for everyone.” - CEO Simon Lai. SMOORE is the parent company of VAPORESSO, which is the largest global vaping device provider. SMOORE is the first to be publicly listed in the industry, with a valuation of over 25 billion USD, which set a significant milestone in history. Find more information in https://www.vaporesso.com/about-us Built by vapers, for vapers Contact Details VAPORESSO Grace Dewhurst +44 7850 448408 grace@linkup-china.com Nia Thomas +44 7723 019767 nia@linkup-china.com

May 24, 2022 04:00 AM Eastern Daylight Time

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Three Ways to Show Your Support During Military Appreciation Month

Wise Company, Inc.

May is Military Appreciation Month! Our nation's servicemen and women have set aside their lives to protect and preserve our freedom - some paying the ultimate price. Wise Food Storage, America's trusted Emergency Food Supplier, is proud to support Boot Campaign. Their mission is to unite Americans to honor and restore the lives of veterans and military families through individualized, life-improving programs. You can help Wise support Boot Campaign by participating in their Military Appreciation Month events. "As an All-American company, it's essential to give back to our veterans and the military community," says Wise Food Storage CEO Morten Steen-Jorgensen. "That's why we partnered with Boot Campaign not just for Military Appreciation Month, but all year long to help close the gap between civilians and our military community." Get prepared and give back! From now till May 31st, when purchasing a Boot Bundle, you will receive a code via email to receive a $100 credit towards any pair of Boot Campaign boots. This unique code can only be redeemed through the Boot Campaign website after checkout. Our Boot Bundle includes (1) 120-Serving Breakfast Bucket, (2) 120-Serving Entree Buckets, and (1) 60-Serving Meat Buckets. All Wise meals are made in the USA, easy to prepare by just adding water, have great variety, and have vegetarian options. This purchase helps support Boot Campaign's #LaceUpAMERICA initiative. This ongoing movement encourages anyone and everyone to lace up a pair of Boot Campaign combat boots in support and solidarity with veterans and military families. If you want to donate directly to Boot Campaign's mission, look no further! You can donate through the Wise Food Storage team page and help them reach their goal this month. Every amount helps! Out of all veteran-focused nonprofit organizations, Boot Campaign allocates its funds the best to maximize efficiency and productivity, with 87 cents to every dollar toward their mission-driven programs. To finish the month, Wise is doing a Military Appreciation Month Giveaway starting May 24th and ending May 31st to raise awareness for Boot Campaign. Follow Wise Food Storage on Facebook and Instagram and Boot Campaign on Instagram. You don't want to miss this giveaway filled with fabulous prizes from like-minded brands supporting our nation's heroes this month and every month. About Wise food Storage: Headquartered in Salt Lake City, UT, Wise food Storage is America's trusted Emergency Food Supplier providing freeze-dried and dehydrated foods for emergency preparedness. The Company was founded in 2008 and has over 175 employees. More information on Wise can be found on www.wisefoodstorage.com. About Boot Campaign Established in 2009, Boot Campaign’s mission is to unite Americans to honor and restore the lives of veterans and military families through individualized programs. Accredited by the Better Business Bureau and with a Platinum rating from GuideStar, on average 87% of funds raised by Boot Campaign go directly to its mission-driven programs. To learn more, visit https://link.edgepilot.com/s/a4766c19/FC5MShbtr0iG1DdHw0_wqg?u=http://www.bootcampaign.org/ or follow @bootcampaign on Facebook, Instagram, Twitter and LinkedIn. Contact Details Wise Company, Inc. Tim Lawlor +1 801-383-1356 tlawlor@readywise.com Company Website https://wisefoodstorage.com/

May 23, 2022 01:22 PM Eastern Daylight Time

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Have Suitcase, Will Travel: Trends and Insights on Destinations U.S. Travelers Want to Visit by Travelport

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/xxXF7z1TE-Q After two years of pandemic-related cancellations, Americans are ready to travel. While the last two+ years have been a significant challenge, the global travel industry recovered more than 50% of its gross booking activity by the end of 2021. Should this trend continue along the same trajectory, it could reach 85% recovery by the end of this year. Even though we just sprung into spring it is never too early to start locking in plans for travel in June, July and August. With school breaks and extra sunshine, the summer months are peak travel season for Americans. The demand for travel is so high that a recent survey from Travelport finds people prioritize travel over entertainment, shopping and even self-care. Want to know how travel starved Americans are? Get a load of these stats from the survey: · 75% of respondents would forgo concerts to travel · 75% would stop buying new clothes to travel · 74% would give up spa treatments to travel “While the last two+ years have been a significant challenge, the global travel industry recovered more than 50% of its gross activity by the end of 2021,” said Jen Catto, Chief Marketing Officer for Travelport. “Should this trend continue along the same trajectory, it could reach 85% recovery by the end of this year. The pent-up desire to travel is strong. Our latest survey findings clearly demonstrate this, highlighting how many indulgences people are willing to sacrifice in order to travel again. For more information, visit http://www.travelport.com About Travelport: Travelport is a global technology company that powers bookings for hundreds of thousands of travel suppliers worldwide. Buyers and sellers of travel are connected by the company’s next generation marketplace, Travelport+, which simplifies how brands connect, upgrades how travel is sold, and enables modern digital retailing. Headquartered in the United Kingdom and operating in more than 180 countries around the world, Travelport is focused on driving innovation that simplifies the complex travel ecosystem. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 23, 2022 12:30 PM Eastern Daylight Time

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Second-Generation Minuteman Press Franchisees in Cupey and San Juan, Puerto Rico Continue Family Legacies for 27 Years and Counting

Minuteman Press International Inc

For Frances Torruellas and Tere Quiñones, owning a business runs in the family. Frances is the co-owner of her Minuteman Press franchise in Cupey, working alongside her father Juan A. Torruellas. Tere is the owner of Minuteman Press located in Hato Rey, San Juan. Both family-run franchises opened in 1995, and both Frances and Tere are proud to carry on their family legacies for 27 years and counting. Father & Daughter Team Juan Arturo & Frances Torruellas Make a Dynamic Team for Minuteman Press in Cupey Minuteman Press in Cupey, Puerto Rico, first opened in July of 1995. Juan A. Torruellas originally began looking to own a business in 1994, and he found the right fit with Minuteman Press. Juan reflects, “I was very determined to have my own business but had not defined what it would be. The year 1994 was the beginning of my journey seeking what type of business I would like to operate; I was sure that it would not be a food business but I did want a service-based business. For the past twenty years prior, I held managerial positions in finance and administration which helped me in that process. I was convinced after my participation in a franchise show in Miami, Florida, that my business would be Minuteman Press.” After several meetings with Minuteman Press representatives in Puerto Rico, Juan officially signed his agreement and entered training. Juan says, “On July 1, 1995, our presses started running. Like all beginnings, we went out day by day to present our innovative services in the printing business. By following the training and advice from Minuteman Press, we raised a bank of loyal customers, many of whom continue with us after 27 years.” In order to sustain their success and longevity, Juan talks about the need to adapt. He says, “We have recognized the need to evolve according to the needs of our customers, which is why in recent years the ‘printing on demand’ concept has been a priority in our operation, as well as offering a range of promotional products that meet the market needs.” He proudly adds, “Over the years, we have been recognized by Minuteman Press International for reaching monthly sales volumes of $250,000, as well as receiving their Customer Service Award, Top Quality Award and Top Appearance Award.” “Our philosophy has always been to treat the client honestly, to offer guidance on the best alternatives in terms of cost without affecting the quality of the product, and to have integrated services available to improve the image of each client.” -Juan A. Torruellas, owner, Minuteman Press, Cupey, Puerto Rico Second Generation in Sight Frances Torruellas first joined the team of Minuteman Press in Cupey in 2005, worked her way up from customer service to manager, and then became owner in 2018. Juan shares, “My daughter Frances Ivette joined the Minuteman Press team in the customer service area in the year 2005, a year after she attended the training in Farmingdale, where she was able to gain a broader perspective about our business. In a short time, Frances dominated the operation and became our manager. As her interest for the business kept growing, she became owner in 2018.” He adds, “I am so proud of the job she has done, and this truly is a family business.” When asked for his final reflections on operating his business, Juan says, “We must give an important and warm mention to now-retired RVP Jeff Robey, who supported us for many years. Jeff is truly special and was instrumental to our growth.” Juan concludes, “We are proud to represent a franchise in Minuteman Press International that has maintained its relevance and prestigious name throughout all of our years in this exciting and ever-changing industry.” Tere Quiñones Shares Insights on Running the Family Business and Carrying On Her Father’s Legacy as Owner of Minuteman Press in Hato Rey, San Juan Minuteman Press in Hato Rey, San Juan, Puerto Rico first opened in April of 1995. At that time, Tere Quiñones was in college and her father ran the family business. Tere says, “After I graduated from college and began to work on my Master’s degree, I helped my father out at the shop. Little by little, I learned every aspect of the business and fell in love with it. Never did I think that I would continue his legacy, and in some ways, I believe that Minuteman Press chose me.” As Tere reflects on her family’s 27 years in business, she shares the following three keys to the success and longevity of Minuteman Press in San Juan: “ 1. It’s very important to maintain an excellent group of employees, where we all feel like family. A comfortable working environment is important. If there is a good and happy staff, the daily workload feels easier. 2. Honesty. Always be honest to clients about the job request, whether it’s possible or not to meet their deadlines. That way they will always know that what you are telling them about any specifics of the job will be the truth. 3. Quality. Maintain the same printing quality, go that extra mile and make sure that even with changes in technology/machinery the quality remains the same. If there is a slight change in the quality, always contact the client beforehand let them know. Avoid surprises to your clients.” When asked about the various ways Minuteman Press in San Juan has grown, Tere shares, “Three ways we have grown over the years are by adding promotional products, doing email marketing campaigns targeting specific industries, and direct referrals from happy clients.” She continues, “Our key growth areas right now are wide format printing, hotel collaterals, and parking signage for companies. We also do a lot of Every Door Direct Mail as well as printing for schools. There is always going to be a need for printing; you just have to find what your customers are looking for.” “Our community is mixed between small businesses, schools, and seniors. We have a potpourri of walk-ins that makes every day different. Our clients have different needs and degrees of knowledge. Being able to assist them all and provide products and solutions is very satisfying.” - Tere Quiñones, Minuteman Press, San Juan, Puerto Rico Speaking of community, Minuteman Press in San Juan also stands out by making their center a place of learning. Tere says, “We have a copy center that is open to teachers and students, with special prices and offerings. It’s a nice resource for them and a great way to educate them about what we do.” Tere also appreciates the support she has received over the years. She says, “Minuteman Press International has always been present in assisting in all situations. Having a group of people that are always willing to advise us and help is definitely an advantage.” As she reflects further on the rewards of owning a business, Tere says, “The biggest reward of owning a business is having the ability to do something that you love. I also appreciate the flexibility because it’s much easier to be there for family activities and events than if you were working for someone else.” She concludes, “If you love what you do and work hard, the rest just seems to fall into place.” Minuteman Press in Cupey is located at Winston Churchill Avenue #138, Crown Hill, Cupey, PR 00926. For more information, visit their website: https://minuteman.com/us/locations/pr/cupey/ Minuteman Press in San Juan is located at Ave. Americo Miranda #1503, San Juan, PR 00921. For more information, visit their website: https://minuteman.com/us/locations/pr/san-juan20/ Learn more about #1 rated Minuteman Press franchise opportunities at https://minutemanpressfranchise.com Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

May 23, 2022 10:00 AM Eastern Daylight Time

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