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Cepheid recibe el marcado CE para Xpert Xpress CoV-2/Flu/RSV plus

Cepheid

Cepheid anunció hoy que ha recibido el marcado CE para el ensayo Xpert Xpress CoV-2/Flu/RSV plus, una prueba de diagnóstico molecular rápido para la detección cualitativa de los virus que causan la COVID-19, la gripe A, la gripe B y el virus respiratorio sincitial (RSV) en una muestra única de paciente. La nueva versión plus de la prueba proporciona una tercera diana génica para la detección del virus SARS-CoV-2 con el fin de afrontar el problema de futuras mutaciones del virus. Xpert Xpress CoV-2/Flu/RSV plus está diseñada para utilizarse en cualquiera de los más de 35 000 sistemas GeneXpert ® de Cepheid existentes en todo el mundo y proporcionar resultados en aproximadamente 36 minutos. Durante la pandemia, en el mundo se han documentado diversas variantes del virus que causa la COVID-19. Los virus cambian constantemente mediante mutación, y con el tiempo se espera que aparezcan nuevas variantes. La adición de una 3ª diana génica a la versión plus de la prueba CoV-2/Flu/RSV de Cepheid proporciona una cobertura más amplia para mitigar los posibles efectos de las futuras variaciones genéticas del virus. «En esta temporada de enfermedades respiratorias, el personal sanitario puede enfrentarse a diversas infecciones víricas que cursan con síntomas similares a los de la COVID-19, como la gripe A y B, y el virus respiratorio sincitial. Disponer de una prueba rápida y precisa, diseñada para detectar las variantes actuales y futuras de los virus que causan la COVID-19 y la gripe será cada vez más importante», afirmó el Dr. David Persing, MD, Ph.D., Director médico y tecnológico de Cepheid. «La posibilidad de recoger una muestra y realizar una única prueba multiplex de alta sensibilidad que detecte y distinga los cuatro virus proporcionará resultados prácticos para tomar mejores decisiones en primera línea en nuestros sistemas sanitarios». Se espera que esta semana se empiece a enviar ya la prueba Xpert Xpress CoV-2/Flu/RSV plus a los países que acepten productos con marcado CE. Visite https://www.cepheid.com/en para obtener más información, vídeos y prospectos. Para consultas a Cepheid, relacionadas con los medios de comunicación, contacte con: Darwa Peterson darwa.peterson@cepheid.com Acerca de Cepheid Cepheid, con sede en Sunnyvale, Calif., Cepheid es una empresa líder en diagnóstico molecular. Cepheid tiene el compromiso de mejorar la atención sanitaria mediante el desarrollo, la fabricación y la comercialización de sistemas y pruebas moleculares precisos y fáciles de utilizar. Con la automatización de procesos manuales sumamente complejos y laboriosos, las soluciones de la empresa ofrecen a las instituciones de cualquier tamaño una mejor manera de realizar pruebas de diagnóstico molecular sofisticadas para la detección de microorganismos y enfermedades genéticas. Aprovechando sus extensas capacidades en biología molecular, el trabajo de la empresa se centra en aquellas aplicaciones en las que más se necesitan resultados precisos, rápidos y fiables, como el control de las enfermedades infecciosas y el cáncer. Para obtener más información, visite http://www.cepheid.com. Contact Details kdm communcations Sarah Khan +44 1480 405333 sarahk@kdm-communications.com Company Website https://www.cepheid.com/en

October 14, 2021 08:10 AM Eastern Daylight Time

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Holland & Barrett backs Floe Oral Care to tackle gum disease via salivary biomarkers

Floe Oral Care

Floe Oral Care, the oral healthcare business dedicated to improving oral and systemic health by means of a direct-to-consumer subscription, has secured £350k from a group of high profile investors including Holland & Barrett, Lord Mervyn Davies, Tim Farazmand, Professor John Deanfield CBE, Sir Nigel Rudd, and Julio Bruno. Existing shareholders Stephen Welton, Dr. Jose Navarro, and Charles Southey are also following on. Founded by Anglo-Spanish duo Will Welton and Javier Navarro, Floe is an online subscription service on a mission to address the UK’s ‘dental care timebomb’ by building a preventative routine for consumers and providing vital insights into undetected gum disease. Will Welton, Co-founder at Floe Oral Care said: “If your mouth is the gateway to your body, then protecting it requires not only using the right products but also visibility of what condition your gums are in. The impact of gum disease is significant, and the prevalence of periodontitis has barely changed over the last 20 years. Our mission is to build a service that both tracks and improves oral and systemic health. We want to encourage a pro-active relationship with dental care by capturing and contextualising oral health data, and are thrilled to be bringing on board a fantastic group of investors from business and healthcare as well as an excellent and highly relevant corporate partner. This is a great platform for the next stage of our development” Periodontitis is now the sixth most prevalent disease in the world, and according to research led by The Economist Intelligence Unit (IEU), costs the UK £6.4bn a year in treatment. Nearly half the adults in the UK have some form of periodontal disease, which has increasingly been shown to raise the risk of serious health conditions including cardiovascular disease and diabetes. Its awareness has remained low however amongst the general public and other health professionals - it’s often referred to as a silent killer - with the study showing that three out of four adults with periodontitis do not know they have the condition at all. Tamara Rajah MBE, Chief Business & Science Officer, Holland and Barrett: “H&B are committed to making health and wellness a way of life for everyone, and to supporting early-stage innovation in wellness as part of our strategy. Recognising that effective oral health management can disproportionately impact an individual’s overall health and wellness, coupled with our interest about the potential of diagnostics, makes Floe very exciting for us. We look forward to working with Will, Javier and the team at Floe to optimise the way we manage our oral health and improve lives.” Floe is building a data driven approach, designed to cast light on untreated periodontitis and put the right measures in place to improve it. The service will track gum health via proprietary at home saliva testing whilst delivering essential products to support your oral health. Floe launched their core dental kit in August 2020, delivering their own unique toothpaste formulations (Dusk and Dawn), an ultra-soft toothbrush, and charcoal dental floss, delivered every three months to improve preventative habits in a more sustainable way. The products are all built with the environment in mind, including a free-returns service collecting used products for specialist recycling when subscribers' new boxes arrive. Julio Bruno, CEO of Time Out Group plc, will be joining the board as a Non-Executive Director whilst Stephen Welton, founder and Executive Chairman of BGF, the UK’s largest growth capital investor, will remain as the Chairman. Professor John Deanfield CBE joins Floe as Chief Medical Officer, to put together a world leading Advisory Board to inform the strategy of the saliva testing and future healthcare products. Professor Deanfield is one of the leading cardiologists in the UK and has published several papers on the linkage between oral and systemic health. Professor John Deanfield CBE commented: “We now understand the big impact oral health can have on important diseases in the rest of the body. This underpins a new opportunity to benefit from a change in approach to oral health – I am excited to be joining Floe to help address this.” About Floe Oral Care Floe Oral Care is a subscription service providing core dental products/ services on a quarterly basis with a closed loop recycling process to ensure that plastic doesn’t end up in the ocean. It was co-founded by William Welton and Javier Navarro to deliver technology enabled dental healthcare solutions whilst protecting the planet’s environment. Javier comes from a family of dentists and spent the first part of his career in banking. Will’s background is in consumer goods with commercial roles within the drinks industry and e-commerce. For careers please get in touch via CV and covering letter to hello@getfloe.com. About Holland & Barrett Holland & Barrett is the UK’s leading wellness retailer* and one of the largest in Europe. We make health and wellness and way of life for everyone, with a leading range of own brand, innovative vitamins, supplements, specialist food, sports nutrition and ethical beauty brands. Established in 1870, Holland & Barrett has been trusted for wellness for over 150 years and is owned by the Letter One Retail Group (L1 Retail). Holland & Barrett has a retail presence of more than 1000 stores across 16 countries worldwide, including over 800 in the UK and Ireland**, as well as a rapidly expanding e-commerce business. Holland & Barrett’s colleagues are “qualified to advise” with in depth training in nutrition and supplements to give accessible personalised advice to customers on their individual needs. *Kantar Brand Tracking – health and wellness retailers March 2021 ** up to 30 September 2020. Contact Details Floe Oral Care Bilal Mahmood +44 7714 007257 bilal@getfloe.com Company Website https://getfloe.com/

October 13, 2021 08:00 AM Eastern Daylight Time

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It’s Flu and Cold Season: How Over-the-Counter Remedies Can Help Relieve Cough and Chest Congestion

YourUpdateTV

As influenza activity begins to increase in October, now is the time to know how to navigate this cold and flu season. Recently, New York Times bestselling author, Dr. Ian Smith teamed with Mucinex and YourUpdateTV on a satellite media tour to discuss how to relieve cold, cough, and chest congestion symptoms. A video accompanying this announcement is available at: https://youtu.be/vfd-KUPmT3U While seasonal influenza viruses are detected year-round, flu viruses are most common during the fall and winter – kicking off in October. So, as we enter another unprecedented cold & flu season, we can still expect to see an increase in cold and flu cases between now and February. That said, according to Dr. Ian Smith, we should still continue to take key preventative measures to avoid catching any of these viruses. This includes wearing a mask in crowded public places, washing your hands often and covering your nose and mouth with a tissue or your elbow when you cough and sneeze to prevent the spread of germs. While there is no cure for the common cold or flu, there are over-the-counter medications that can help when you start to feel those classic cold and flu symptoms coming on. For instance, Mucinex has a line of 12-hour products that provide relief. Mucinex DM not only thins and loosens mucus, but also controls cough, providing relief for both wet and dry coughs, lasting up to 12 hours. And Mucinex 12 HR Extended Release Tablets help thin and loosen mucus to relieve chest congestion, and also provide relief for 12 hours. People must use over-the-counter products as directed. If your cold and flu symptoms persist, you should contact your healthcare professional and get checked out if deemed necessary. Dr. Smith also shared self-care recommendations such as exercising regularly and eating healthy. Activities like walking, strength training and yoga are good for the mind and the body. A diet full of nutritious meals packed with fruits and veggies and lean proteins like chicken or fish is also very important for a strong immune system. For more information on how to take care of yourself this cold and flu season, visit Mucinex.com for more information. About Dr. Dr Ian Smith: Dr. Ian Smith is the author of the #1 New York Times bestselling books, SHRED: THE REVOLUTIONARY DIET, and SUPER SHRED: The Big Results Diet, and BLAST THE SUGAR OUT. Dr. Smith’s highly anticipated newest book, The Clean 20, became an instant New York Times best seller, helping hundreds of thousands of people reduce bad sugars from their diet, lose weight, lower blood sugar levels, and cut the cravings. Dr. Smith was appointed by President Obama to a second term on the prestigious President’s Council on Fitness, Sports, and Nutrition. He is currently the medical contributor and co-host of the nationally syndicated television show The Rachael Ray Show. He is a former co-host of the Emmy award winning syndicated daytime talk show, The Doctors. He also served as the medical/diet expert for six seasons on VH1’s highly-rated Celebrity Fit Club, and is the creator and founder of the national health initiatives The 50 Million Pound Challenge and The Makeover Mile. Dr. Smith is the former medical correspondent for NBC News network and for NewsChannel 4 in New York, where he filed reports for NBC Nightly News and The Today Show as well as WNBC’s various news broadcasts. He has appeared extensively on various broadcasts including The Oprah Winfrey Show, The View, Dr. Oz, Steve Harvey Show, The Talk, Larry King Live, Anderson Cooper 360, CNN, MSNBC and many more. He has written for various publications including Time, Newsweek, Men’s Fitness, and the New York Daily News, and has been featured in several other publications including, People, Redbook, Details Magazine, Essence, Ebony, University of Chicago Medicine on the Midway, Cosmopolitan, and Black Enterprise. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

October 12, 2021 11:09 AM Eastern Daylight Time

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Kadimastem Holds Successful Preliminary Meeting with the FDA (INTERACT) Regarding IsletRx for the Treatment of Diabetes

Kadimastem

Kadimastem Ltd. (TASE: KDST), a clinical stage cell therapy company developing cell therapy treatments for ALS and diabetes, announced today that the Company held a preliminary meeting with the FDA (INTERACT) on October 7, 2021 regarding IsletRx, the company’s cell therapy product in development for the treatment of diabetes. During the meeting, Kadimastem received a response document from the FDA noting that the company’s clinical development plan for IsletRx was being positively considered. It also included constructive comments and guidelines applicable for the next step pre-IND submission. This interaction is of great importance to Kadimastem’s clinical product development process and is an important milestone for the company. It was Kadimastem’s first meeting with the FDA regarding its diabetes project and the FDA’s first review of IsletRx, which demonstrated positive results in preclinical trials. IsletRx is an expanded population of allogeneic stem cells differentiated into functioning insulin producing pancreatic islet cells. The company then uses a proprietary technology to select the purest performing cells from its population and puts them into a microcapsule that protects the cells from being rejected by the body’s immune system. The implanted cells have shown in preclinical studies to be able to detect the sugar levels in the body and to, produce, and secrete, on demand, the required amounts of insulin and glucagon, just like a healthy pancreas. Kadimastem CEO Asaf Shiloni said, "Thanks to Dr. Kfir Molakandov, the Director of Diabetes at Kadimastem, who presented the IsletRx project in an impressive manner, we received a positive response to the company’s clinical development outline from the FDA's expert team, who we believe were overall very impressed with our technology. The FDA’s expert team provided us with important feedback that we will use to prepare for the next step, our Pre-IND submission for IsletRx. I am convinced that the successful meeting and the relevant feedback will contribute to the continued progress of our product development and if all goes well, ultimately provide a cure for those living with diabetes.” Kadimastem Chief Scientist Professor Michel Revel said, “The INTERACT meeting with the FDA is an important step forward and shows that Kadimastem's development plan for its diabetes treatment product, IsletRx, is in the right direction.” About Kadimastem: Kadimastem is a clinical stage cell therapy company, developing and manufacturing "off-the-shelf", allogeneic, proprietary cell products based on its technology platform for the expansion and differentiation of Human Embryonic Stem Cells (hESCs) into functional cells. AstroRx®, the company's lead product, is an astrocyte cell therapy in clinical development as a treatment for ALS. IsletRx is the company's second product in development. IsletRx is comprised of functional pancreatic islet cells intended to cure patients with insulin dependent diabetes. IsletRx demonstrated safety and efficacy in a proof-of-concept preclinical study. An INTERACT meeting took place with the FDA on October 7, 2021 where the diabetes treatment program was discussed and the company received directions how to prepare its Pre-IND submission. Kadimastem was founded by Professor Michel Revel, CSO of the company and Professor Emeritus of Molecular Genetics at the Weizmann Institute of Science. Professor Revel received the Israel Prize for the invention and development of Rebif®, a multiple sclerosis blockbuster drug sold worldwide. Kadimastem is traded on the Tel Aviv Stock Exchange (TASE: KDST). Forward Looking Statement: This document may include forward-looking information as defined in the Securities Law, 5728 – 1968. Forward-looking information is uncertain and mostly is not under the Company's control and the realization or non-realization of forward-looking information will be affected, among other things, by the risk factors characterizing the Company's activity, as well as developments in the general environment and external factors affecting the Company's activity. The Company's results and achievements in the future may differ materially from any presented herein and the Company makes no undertaking to update or revise such projection or estimate and does not undertake to update this document. This document does not constitute a proposal to purchase the Company's securities or an invitation to receive such offers. Investment in securities in general and in the Company in particular bears risks. One should consider that past performance does not necessarily indicate performance in the future. Contact Details Must Have Communications Marjie Hadad marjie@mhc-pr.com Kadimastem Sarah Herzl +972 73-797-1613 s.herzl@kadimastem.com Company Website https://www.kadimastem.com/

October 12, 2021 09:54 AM Eastern Daylight Time

Jamie Lee Curtis to Receive The 2021 Shatterproof Brian Mendell Memorial Award

Shatterproof

Shatterproof, a national nonprofit organization dedicated to reversing the addiction crisis across the United States, is presenting the 2021 Shatterproof Brian Mendell Memorial Award to actress, Jamie Lee Curtis. Curtis will receive the award at The Shatterproof Chairman’s Reception will be held virtually on October 20, 2021, at 6:30 PM ET. Shatterproof was founded by Gary Mendell in 2013 after losing his son Brian Mendell to the disease of addiction. This year’s Chairman’s Reception is taking place on the 10-year anniversary of the death of. The Shatterproof Brian Mendell Memorial Award is given to someone who is making change to end addiction stigma through their work and by using their voice. Curtis embodies this with her 22 years in recovery from substance use disorder. She uses her platform as well-respected member of the entertainment industry to speak out bravely concerning addiction and openly sharing her story. “Jamie Lee exemplifies leadership in recovery and her leadership powerfully impacts breaking down stigma. By openly and honestly sharing her journey from addiction to a full, vibrant life in recovery, she is sharing a message of courage and hope. Shatterproof is honored to have Jamie receive this year’s award on the ten-year anniversary of the passing of my son,” said Gary Mendell, founder & CEO, Shatterproof. “I am humbled and honored to receive The 2021 Shatterproof Brian Mendell Award. Shatterproof is doing life-saving work that is making systemic changes to how people talk, treat and recover from addiction. It is so important that those of us in recovery share our stories to help end the unjust shame and stigma that surrounds this health crisis,” said Jamie Lee Curtis. The Shatterproof Chairman’s Reception is open to all who will to join us as the organization gathers as a community to celebrate a year of groundbreaking progress, and honor Golden Globe winning actress, Jamie Lee Curtis for her contributions to the cause. The emcee will be Craig Melvin of NBC News’ TODAY and author of Pops: Learning to be a Son and a Father. Registration for the event is still open at www.chairmansreception.org. About Shatterproof: Shatterproof is a national nonprofit organization dedicated to reversing the addiction crisis in the United States. Shatterproof harnesses the models of business, the rigor of science and the power of a national movement to create change and save lives through three pillars of work: revolutionizing the addiction treatment system, breaking down addiction-related stigmas and supporting and empowering our communities. To learn more visit www.Shatterproof.org. Contact Details Kirsten Seckler +1 203-247-0615 kseckler@shatterproof.org Company Website https://www.shatterproof.org/

October 12, 2021 09:07 AM Eastern Daylight Time

US Digestive Health Announces Pilot with AI-Enhanced Endoscopy Aid Device, GI Genius

US Digestive Health

US Digestive Health, a management services organization created to expand access to high-quality, value-based gastroenterology care, began a trial with GI Genius, a state-of-the-art AI-enhanced endoscopy aid device for the detection of colorectal lesions during colonoscopy. GI Genius utilizes artificial intelligence to improve detection of colorectal cancer during screening colonoscopy procedures. Medtronic received approval from the FDA in April of this year. US Digestive Health initiated a trial of the new technology in July 2021 and is the first practice in Pennsylvania to offer GI Genius. “We are constantly researching and investing in ways to help our providers detect potentially cancerous lesions,” said Dr. Dale Whitebloom, Chief Medical Officer of US Digestive Health. “We want the very best for our patients and if AI helps us to detect cancerous and precancerous lesions more effectively then we want to explore it thoroughly.” GI Genius is a combination of hardware and software that helps identify regions of interest during the colonoscopy. The device is not intended to replace lab sampling or suggest a course of action to the physician – but it does aid in highlighting areas of concern for providers to address. “US Digestive Health is committed to bringing the latest advances in colorectal cancer screening to our communities,” said Jerry Tillinger, CEO of US Digestive Health. “We are proud to be the first practice in Pennsylvania to deploy this incredible technology for our patients.” With offices throughout Central and Southeastern Pennsylvania, including the Greater Philadelphia region, US Digestive Health works hand-in-hand with gastroenterology partner practices to meet the challenges of a fast-changing healthcare landscape. By providing innovative business management and technology solutions that ease administrative burdens and support their financial success, US Digestive Health allows physicians to stay focused on delivering great patient care. US Digestive Health was formed in 2019 by Amulet Capital Partners, LP (“Amulet”), a healthcare private equity investment firm based in Greenwich, Connecticut, in partnership with member practice partner physicians. For more information, visit https://usdigestivehealth.com/ About US Digestive Health As the leading gastroenterology practice on the East Coast, US Digestive Health is at the forefront of the rapidly advancing science of digestive health, bringing new insight into the care, treatment and prevention of digestive health disorders. For more information, visit https://usdigestivehealth.com. About Amulet Capital Partners, LP Amulet Capital Partners, LP is a middle-market private equity investment firm based in Greenwich, CT, focused exclusively on the healthcare sector. Amulet seeks to achieve long-term capital appreciation through privately negotiated investments in companies. Amulet Capital Partners focuses on those segments it believes have the most attractive long-term fundamentals with a target investment size generally between $25 million to $150 million. For additional information, please visit www.amuletcapital.com. Media Contact for Amulet Capital Partners, LP Melissa Sheer Kent Place Communications, LLC 917-690-2199 melissa@kentplacellc.com Contact Details Noah Ramagano nramagano@usdhealth.com Company Website https://usdigestivehealth.com

October 12, 2021 07:56 AM Eastern Daylight Time

MOTIS Brands Acquires Mac’s Custom Tie-Downs

Rotunda Capital Partners LLC

MOTIS Brands (“MOTIS”), a Rotunda Capital Partners portfolio company, has acquired Mac’s Custom Tie-Downs (“Mac’s”), a leading manufacturer of high-quality tie-down systems for trailers and truck beds. For nearly 30 years, Mac’s has been innovating and producing tie-down solutions from their headquarters in Sagle, Idaho. The acquisition of Mac’s adds another premium brand to MOTIS’s portfolio of loading, hauling, automotive, and accessibility brands, and further strengthens its position as a leader in truck and trailer cargo control. “We are excited to add Mac’s line of outstanding products and their talented team to the MOTIS family of brands,” said MOTIS CEO Rich Spratt. “Mac’s adds additional U.S. manufacturing capabilities and another strong brand to our assortment. Our goal remains to assemble the broadest and deepest collection of premium products for loading, hauling, storage and productivity needs, and Mac’s is an ideal addition to our offering.” About MOTIS Brands Headquartered in Germantown, WI, MOTIS Brands proudly designs, develops, and distributes a collection of industry leading loading, hauling, automotive and accessibility brands including Race Ramps®, Silver Spring Mobility®, Heavy Duty Ramps™, Black Widow®, Guardian Industrial Products™, Kill Shot®, Tilt-a-Rack®, Harbor-Mate®, Lucky Dog™, Big Boy®, and Mac’s Custom Tie-Downs. For more information, visit www.motisbrands.com. About Rotunda Capital Partners Rotunda Capital Partners is a private equity firm that invests equity capital in established, lower middle market companies. Rotunda partners with management to build data-driven growth platforms within its targeted sectors, including value-added distribution, asset light logistics and industrial/business services. Founded in 2009, the firm has a long history of helping management teams achieve their goals for growth. The Rotunda team actively provides guidance and draws on deep industry and financial relationships to contribute to the successful execution of Rotunda’s companies’ strategic plans. The firm has offices in Bethesda, MD and Evanston, IL. For more information, visit www.rotundacapital.com. Contact Details Jill Lafferty +1 847-280-1295 jill@rotundacapital.com Company Website https://www.rotundacapital.com

October 12, 2021 07:34 AM Eastern Daylight Time

Harrods enters the limited-edition sneaker market welcoming The Edit LDN

Stockwood Strategy

The UK’s leading online store for limited edition sneakers and high-end streetwear The Edit LDN, today announced the opening of its first ever UK boutique store in Harrods, one of London’s most famous department stores. Harrods visitors will be able to see, experience and buy the latest limited-edition sneakers from The Edit LDN. Already popular with royalty, celebrities and footballers, The Edit LDN is a leading online destination that sells the hottest and hardest to get sneakers and streetwear from brands including Yeezy, Jordan, Off-White and collaborations through to Supreme, among others to a wide community of fashionistas, collectors and investors. Just as premium sites like Farfetch address the fashion world, The Edit LDN showcases the latest sneakers and high-end streetwear. They connect premium resellers with a highly engaged, price agnostic and eager audience. Moses Rashid, Founder and CEO of The Edit LDN commented: “We want to expand and increase accessibility for people who want to own limited edition sneakers around the world. Being the first sneaker reseller in Harrods is a proud and milestone moment for the company and its great to see such a global mega brand engaging with the sneaker market, moreover, that we're the catalyst to make that happen. Harrods offers an amazing customer journey to their global customer base and this aligns completely with our approach, to offer the best in class service. In 18 months, we have expanded our community of buyers from avid sneaker fans to TV and film celebrities as well as professional footballers and royal families around the world. Opening in Harrods is a logical next step as we bring our unique proposition to their customer base”. The Edit LDN has established itself as a trusted source of authenticated and high quality new and pre-loved streetwear and sneakers. Their unabating focus on speed (to deliver purchased goods), customer service engagement and ensuring all goods are authenticated has been testament to the growth of the platform and community. Simon Longland, Head of Menswear at Harrods commented: “Over the past three years, menswear at Harrods has undertaken a huge transformation, that has been visible through our brand curation as well as the physical shop floor. Our goal has been to transform the menswear experience at Harrods and embrace the most important and desirable trends on the market, and the launch of The Edit LDN continues that strategy. Bringing The Edit LDN’s industry expertise to Harrods ensures that our customers have access to the latest and most exclusive styles on the market through a service level which is unmistakably Harrods.” Helen David, Chief Merchant at Kurt Geiger added: “We’ve been at the forefront of embracing the latest trends serving a wide and diverse range of customers. What used to be considered sportswear is now considered luxury, and the shoes that are the most wanted and the hottest tickets are now sneakers. Without this as part of our matrix at Harrods, we wouldn’t have a proper 360 luxury offer. Hosting The Edit LDN at Harrods is testament to our commitment of meeting our customer needs with the market-leader in the premium sneaker business. Our shared objective with The Edit LDN is to ensure that Harrods’ customers have access to the latest and best on the market to meet their lifestyle needs.” Looking ahead, Moses said: “This is a marketplace worth $6b a year globally and will grow 5x by 2030. The demand for sneakers is growing every day and we are at the heart of servicing this trend. It’s been a remarkable 18 months since we launched to now opening in Harrods, the world’s most iconic department store. We are in hyper growth and headed in the right trajectory as we scale the business globally. Our on-going funding round will enable us to move faster and achieve our goals“. About The Edit LDN Founded in 2020, The Edit LDN has quickly become the UK’s leading online consignment store for limited edition sneakers and high end streetwear, both new and pre-loved items. Their innovative platform connects premium resellers to a global audience offering a deluxe experience from discovery, packaging and delivery. Brands include Jordan, Yeezy, Louis Vuitton, Dior, Off-White, Supreme, Fear of God among others. The platform is fast becoming synonymous with speed of service, authenticity, diverse selection of secure payment methods, and first class customer service. The Edit LDN is the leading destination for resellers and their premium sneakers and streetwear. Through partnerships with styling services such as Thread.com and various concierge companies, The Edit LDN has a community of buyers celebrities to professional footballers and royal families around the world. Further information visit: www.theeditldn.com. You are welcome to follow us on LinkedIn, Facebook or Instagram About Harrods Harrods began as a wholesale grocer and tea merchant in east London, first opening its doors in 1834. Since then, it has grown to become the world’s most famous department store, known for its unrivalled range of luxury merchandise. As well as exclusive brands and myriad departments, one of Harrods’ most renowned attributes is its unparalleled service. Harrods continues to be guided by its philosophy of “anything is possible” and, to this day, our customers remain at the heart of everything we do. Harrods.com About Kurt Geiger Kurt Geiger is a premium footwear brand operating across the UK. It first opened its doors on Bond Street in 1963. Kurt Geiger's own brands for women, men and children include Kurt Geiger London, KG, Carvela and Miss KG. Kurt Geiger has operated the Harrods and Selfridges footwear departments for the past 25 years. This unique positioning sets Kurt Geiger apart as a distinctive and unparalleled multi-channel business selling third-party and owned brands through department store concessions. The brand has over 80 stores worldwide, kurtgeiger.com, as well as e-commerce concession sites and wholesale partners. Selling over four million pairs of shoes a year this makes Kurt Geiger the largest luxury footwear retailer in Europe. Contact Details The Edit LDN Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.theeditldn.com/

October 11, 2021 09:00 AM Eastern Daylight Time

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News Release

Creating Buzz PR Announces ‘Be Your Own Publicist‘ Class For Entrepreneurs & Small Business Owners

Creating Buzz PR

Creating Buzz PR, one of California and Arizona’s most creative and respected public relations firms, will offer publicity classes for small business owners that typically could not afford the prices of a respected PR firm. Ellie Lowney, founder of Creating Buzz PR, has catapulted companies such as Superstition Meadery and Personality Hotels from small start ups to thriving mid size business’s through her creative campaigns. Called ‘Catapult Your Brand With Publicity’, this class will teach entrepreneurs all they need to know to get coverage in respected media outlets such as USA Today, Entrepreneur.com, CNN, Forbes, Local and real (unpaid) TV coverage, local and real print and digital News outlets, INC.com, and much more. “I want to help even the playing field for small business owners” states Ellie. “They are the backbone of America and so many have great ideas and intentions but fail in the first year or two, which is sad.” According to statistics published in 2019 by the Small Business Administration (SBA), about twenty percent of business startups fail in the first year. About half succumb to business failure within five years. By year ten, only about 33% survive. “I know one of the main reasons entrepreneurs fail is because they don’t put enough time, energy, and money into promoting the business”, states Ellie. “I have seen it with friends and potential clients. There is often an attitude of “if I build it - they will come,” so they put tons of money into interior design, or a quality product, and website, but then don’t have enough money left for marketing.” Quality PR firms, including Creating Buzz PR, charge $150.00 to $500.00 and up - per hour, with a minimum of $3000.00 per month, and many small business owners can not afford that. “To hire a good PR pro is expensive because it is time consuming to do it right and requires a talented person who can wear many hats including research to create the right campaign and brand, writing great stories, pitching the media (sales), being a sleuth to find those perfect journalists, etc”. “It is not for the faint of heart. Companies should know it is like hiring your content creation team, sales team, business coach, idea person, project manager, connector, and more in one or two people.” Being a small business owner herself and having many friends that are entrepreneurs, Ellie saw the need for classes for startups, that have more time than money, to put into promotion. “Entrepreneurs should always be thinking of promoting and how they can gain credibility and interest from their target market before they even start the business” states Ellie. The first three classes of the six week course will cover how to write a compelling story and make it newsworthy, finding the right journalists and media outlets, writing press releases, media alerts, and pitches, and - most importantly - how to pitch the media. The second half of the course will cover newswires, such as News Direct and Cision, plus social media, business building events, media stunts, and more. The classes will be interactive through Zoom and will be kept to a small group, so all attendees can ask questions and get personalized help. Additionally there are specific class’s for health and aesthetic practice publicity and hospitality and restaurant publicity. “I so believe in publicity in respected media outlets and what it can do for a brand,” states Ellie. I have seen it happen with my clients, where they see their sales triple, then skyrocket, in a few short months from great press, or see their business launched from just one event.” About Creating Buzz PR and Ellie Lowney Ellie is a writer and senior communications specialist with twenty years experience in PR and marketing. Ellie has led campaigns for companies and brands such as The Fairmont Hotel, Core Institute, Superstition Meadery, WorldWildlife Fund, Pacific Autism Centers, Personality Hotels, Biogenesis Nutraceuticals, and many more. She started in PR in San Francisco and started Creating Buzz PR in 2017. Creating Buzz PR, 4232 N 32nd Street, Phoenix, AZ., 85018 www.creatingbuzzpr.com https://creatingbuzzpr.com/catapult-your-brand-2/ About Creating Buzz PR and Ellie Lowney Ellie is a writer and senior communications specialist with twenty years experience in PR and marketing. Ellie has led campaigns for companies and brands such as The Fairmont Hotel, Core Institute, Superstition Meadery, WorldWildlife Fund, Pacific Autism Centers, Personality Hotels, Biogenesis Nutraceuticals, and many more. She started in PR in San Francisco and started Creating Buzz PR in 2017. Creating Buzz PR, 4232 N 32nd Street, Phoenix, AZ., 85018 https://www.creatingbuzzpr.com https://creatingbuzzpr.com/catapult-your-brand-2/ Contact Details Creating Buzz PR Ellie +1 415-948-5275 Elizabeth@CreatingBuzzPR.com Company Website https://www.creatingbuzzpr.com

October 07, 2021 06:00 AM Eastern Daylight Time

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