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Record Put/Call Ratio — What’s Going On?

Options AI

Multiple headlines in the past few weeks highlighted record-high put/call ratios (PCRs), typically a bearish sentiment indicator. Investors may be growing increasingly bearish into 2023, but institutional traders know that other things could be going on too. The PCR is the number of put options traded divided by the number of call options traded for a given period of time. A PCR of 1 means the number of buyers of calls is the same as the number of buyers of puts. Over the past few weeks, the market has seen days with a PCR above 2.0 So What’s Going On? Not only are we in a bearish market with investors growing more cautious, but we are also seeing higher interest rates for the first time in years. Higher interest rates result in a more significant cost to carry long stock positions and price of options contracts (rho). Additionally, a down market has left large open interest in now deep-in-the-money (ITM) put options. This situation allows professional traders to target a specific type of arbitrage opportunity in which they target puts in high open interest contracts as part of a zero delta spread and then early exercise those puts. To explain, here’s an example of how this might work. Two traders target deep ITM, high open interest put strikes by crossing a 0 delta put spread (buying a 100 delta put while selling a 100 delta put as a net zero delta put spread) with each other (for the max value of that spread). The traders then early exercise the long puts on their spreads. Because assignments are given out randomly rather than directly to all those that are short that strike, each trader is only assigned one part of their spread. That leaves them with a short stock vs. a long 100 delta put. What Does This Mean for Me? From a market perspective, the volume associated with this professional arbitrage activity means that the PCR may be somewhat distorted as an indicator at the moment. More importantly, everyday investors should be aware of this activity, since the options they have sold may have a higher chance of being assigned. Here’s an example. You sold 10 contracts of a credit put spread in XYZ stock. The stock price falls below the short and long strike of the spread, implying that the spread may expire at maximum loss. However, prior to expiration, the 10 short put contracts are early assigned, where the original spread of -10 puts / +10 puts transforms into a +1,000 shares / long 10 puts position. The position still has defined risk but no immediate cause for alarm. However, now your account must have sufficient funds to own 1,000 shares of the underlying stock. If your account does not have sufficient funds to own the stock position, you will likely face a margin call that is due on the stock settlement date (2 business days after the assignment). In other words, your brokerage will request that you post sufficient funds. If you cover the margin call, you might carry the position. If you don’t, either you or your brokerage will want to immediately close the position. If you don’t meet the margin call by posting sufficient funds, you still have several options, including closing the position or exercising the long option. In a high-interest rate environment, another factor enters the frame. Even if you exercise the long put to flatten the stock position or if you sell the assigned stock, settlement of the exercise (or stock sale) is also 2 business days. Since you are reacting to an assignment that took place the previous day, you’ll face at least one business day where you will need to borrow funds to carry the long stock position. Worse, the settlement mismatch may occur over a weekend, meaning you must now borrow funds for 3 business days. And, even worse, a holiday would mean that you must unavoidably borrow funds for 4 days. In a low-interest-rate environment, borrowing money is obviously relatively cheap. You may not even notice the interest charge applied by the clearing broker, relative to the original known maximum loss of the trade. In a new high-interest rate environment, the consequences increase. If a 10-contract assignment translates into 1,000 shares of stock worth $300,000, and despite immediately closing the position, your settlement straddles a holiday weekend, you could end up with 4 days of interest at say, 8%. That’s over $250 in interest that would need to be factored in on top of the original maximum loss of the spread. Creating Strategies in an Ever Changing Market The new reality is, in this market of higher interest rates, early assignment on deep ITM options will happen more often. What can traders do to avoid the borrowing costs of early assignment? You can find strategies to avoid the borrowing costs of an early assignment. More active trade management often holds the key. Conduct regular scanning of winners and losers that have moved deeper ITM and might be prone to assignment. Take winners and losers off sooner by closing positions earlier. A good rule of thumb is to look for positions that are at or near 100 deltas on long and short strikes. Close those positions when they are at or near max loss or max gain before they have the chance to be early assigned. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Options AI Options AI support@optionsai.com Company Website https://www.optionsai.com/

January 30, 2023 02:16 PM Eastern Standard Time

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Buildertrend Redefines How Construction Teams Manage Finances with an Expanded Line of Services

Buildertrend

Buildertrend, the leading residential construction management platform, will announce an expansion to its suite of financial services for home builders and remodelers during this year’s International Builders’ Show. The latest solutions – including online payments, expense management, lending and insurance – will drive efficiencies and profits while enabling teams to move forward confidently against industry headwinds like labor shortages and inflation. This announcement and rollout comes just two years after Buildertrend acquired its largest residential software competitor, CoConstruct, and CBUSA, a group purchasing organization for top home builders and suppliers across the United States. Since then, Buildertrend has also acquired Square Takeoff, a system for digital estimating. With the combined resources of these companies working together, Buildertrend has now firmly cemented itself as the one place for home builders and remodelers to better their business by showcasing a breadth and depth of new offerings previously unseen. “From day one, by designing a product that solves our customers’ greatest challenges, we’ve been committed to finding a better way. Now we’re taking it a step further,” said Dan Houghton, CEO and cofounder of Buildertrend. “The landscape of construction is changing, and we needed to change with it – but we couldn’t do it alone. Today, we’re leveraging the power of some of the best businesses industrywide to work together and help builders streamline financial processes to grow their businesses in a way that hasn’t been done before in the residential building market.” Helping construction teams manage finances simply and precisely, this new line of services will include: Buildertrend Payments: Right from the Buildertrend platform, customers can deliver invoices and collect payments from clients, as well as manage bills and send payments to trades. No longer will builders have to chase down checks or guess where the financial health of their business stands. They’ll more quickly receive funds to start their next project while also maintaining strong subcontractor relationships. Insurance: All-inclusive, low-rate coverage options include business insurance – such as general liability, tools/equipment and commercial and auto compensation – as well as builder’s risk insurance. Construction is unpredictable – coverage ensures builders don’t leave their profits to chance. Financing: Whether Buildertrend customers need a quick loan to bridge the gap between one job and the next or they want to offer financing for homeowners, now they have options. Home builders can turn to Buildertrend when they need funding to grow their business or want loan options to win over clients. Buildertrend Wallet: This soon-to-be-released feature is made to fit any-sized construction business with tools for real-time expense and budget tracking. Builders can empower their crew with employee spending cards, automate receipt collection and earn cashback rewards on all purchases. Buildertrend Wallet helps teams take control of their finances and proactively manage company spending in one place. App Marketplace and Open APIs: Another upcoming release for builders to get excited about in 2023 is Buildertrend’s third party app marketplace and associated open APIs. Debuting later in the year, this new functionality makes it possible for the platform to integrate with a larger set of tools and software systems, including more accounting solutions. Additionally, Buildertrend will then be able to easily sync with dozens of other programs including applications within the categories of CRM, analytics and data, email and documentation. “Our aim with these new financial management solutions is to unlock more value for our builders and provide them all the tools they need to confidently manage and grow their businesses,” said Andres Ricaurte, senior vice president of Financial Services. “Reducing costly mistakes. Easily managing incoming and outgoing expenses. Getting enough capital to not just maintain their business – but grow it. This is what our customers have to look forward to.” News of these new financial management solutions will be shared for the first time with customers at the International Builders’ Show in Las Vegas, Jan. 31 – Feb. 2. Buildertrend will offer the ultimate experience for attendees. Their team will be stationed alongside subsidiaries CoConstruct and CBUSA in the West Hall’s nextBUILD space at booth W1844. Each day will include a full schedule of programing LIVE! on the Buildertrend Stage, including exclusive product sneak peeks as well as discussions and happy hours hosted by industry influencers like Matt Risinger and Brad Leavitt. Check out the full action-packed schedule and why the Buildertrend booth is the place to be at IBS here: https://buildertrend.com/ibs-2023/ About Buildertrend Buildertrend is the leading residential construction management platform. Since 2006, we’ve empowered contractors to take control of projects and bring efficiency, organization and seamless communication to every aspect of their business. Builders can stay on top of costs, supplies, staff and more in one convenient place – and take on more projects without adding paperwork and stress. For over 1 million users across 100 countries, Buildertrend has made it easy to run successful projects and deliver a five-star experience to homeowners. To learn more about Buildertrend, visit buildertrend.com and @buildertrend. ### Contact Details Buildertrend Courtney Mattern +1 402-649-2771 courtney.mattern@buildertrend.com Company Website https://buildertrend.com/

January 30, 2023 12:59 PM Central Standard Time

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MyBundle Crosses Milestone, Now Partnered With 150 Broadband Providers Serving Nearly 10 Million Households

MyBundle.TV

MyBundle, the premier online platform connecting consumers, streaming services, and broadband providers with tools to simplify streaming television, announced today that the company’s total number of broadband service provider (BSP) partnerships has reached 150. As a result, the company’s services and solutions for broadband partners are now available to nearly 10 million household subscribers in the United States. “Achieving this milestone is a nice benchmark for MyBundle, but what comes next is even more exciting. Following our agreements announced in late 2022 with the NCTC and NRTC cooperatives, MyBundle is positioned to help an even broader swath of the broadband and cable industry navigate the streaming revolution,” said Jason Cohen, CEO and Co-Founder of MyBundle. “MyBundle is proud of achieving today’s milestone, and we look forward to further growing our list of partners, assisting consumers and driving streaming subscriptions.” MyBundle offers BSPs customized online and CSR tools that aid in new broadband customer acquisition, retention and providing personalized solutions for those consumers looking to save money and simplify their streaming TV and internet packages. Additionally, MyBundle is now rolling out its next generation feature, Streaming Choice, enabling broadband providers to bundle streaming services with internet tiers, driving both new broadband acquisition, churn reduction and increased ARPU for participating partners. MyBundle Saves Consumers Money, Increases Satisfaction MyBundle provides Find My Bundle, a free tool to help consumers transition from traditional pay television to streaming their Live TV. As the traditional pay TV bundle continues to erode, broadband providers are placing an even greater focus on fortifying their higher margin broadband relationships with consumers. In addition to “taking the mystery” out of the cord cutting process, MyBundle increases customer satisfaction by making it easy for consumers to discover and manage their content across all of their streaming services. Users may sign up for a free MyBundle Profile and input their current streaming subscriptions to quickly discover movies and television shows across different services. A MyBundle Profile also allows users all in one place to track their costs, get personalized recommendations, and build custom Watchlists. About MyBundle MyBundle is the industry-leading consumer and enterprise platform simplifying streaming TV. MyBundle’s free and easy-to-use tools help consumers discover and manage their streaming service subscriptions, watch free live TV, and find content to watch across their services. Incorporating more than 150 streaming services and partnering with approximately 150 broadband providers serving nearly 10 million customers and growing, the MyBundle platform helps consumers navigate the streaming video world and creates new growth opportunities for programmers and high-speed data distributors alike. Contact Details ICR for MyBundle Eric Becker +1 303-638-3469 press@mybundle.tv Company Website https://mybundle.tv/

January 30, 2023 10:00 AM Eastern Standard Time

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2023 Trends in New Drug Development

Syntekabio, Inc.

Syntekabio (KOSDAQ:226330.KQ)(226330:KS), a global AI drug discovery and development company, will participate in a special webinar hosted by the New York Health Forum (NYHF) on the latest drug discovery and development trends. What is at the core of transforming a once lengthy process full of complexity and uncertainties? Advancements in new technologies, including artificial intelligence (AI), Covid-19 and drug pricing legislation have disrupted drug discovery and development in the global biopharma industry. Syntekabio is leading this industry-wide transformation with its latest invention STB CLOUD, which can give clinical-stage pharmaceutical companies with limited drug discovery capability an ideal one-stop solution for fully automatic drug discovery.  In this webinar, renowned industry experts and leaders, along with Syntekabio’s Principal Scientist Hyun Joo, will address how the industry can continue innovation amid challenges and opportunities under the current economic conditions and discuss the best strategies forward. Details of the event are as follows: WHAT: NYHF Special Webinar III WHEN: Tuesday, Jan 31, 2023, 11:00 AM – 12:00 PM ET WHERE: Online via Zoom WHO: Taewan Kim, PhD, Professor, Columbia University; Kern Chang, PhD, Scientific Integrator/Associate Director, Janssen R&D; Hyun Joo, PhD, Principal Scientist/Director, Syntekabio; and John Duguid, PhD, Managing Director, Auctus Capital. The panel will be moderated by Joseph McMenamin, MD, JD, EVP, W Medical Strategy Group. NOTE: The webinar requires registration. It is free and open to the public. Register here to attend. A Q&A will follow the discussion. SyntekaBio is a global artificial intelligence (AI) and big data-based drug discovery and development company, headquartered in South Korea since 2009, with its U.S. operations bringing innovative technologies and science to create transformative medicines worldwide that are compliant with international standards to cure diseases and improve people's lives. Find out more about DeepMatcher®, NEO-ARS™, NGS-ARS™ and PGM-ARS™ at www.syntekabio.com. Contact Details Syntekabio USA | WMSG Sabina Lee +1 201-408-5342 wgroup@wmedical.org Company Website https://www.syntekabio.com/eng

January 30, 2023 10:00 AM Eastern Standard Time

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MetatronAI.com Unveils Revolutionary AI-Chat Features and Interface Upgrades

Metatron Inc

McapMediaWire --- Metatron (OTC: MRNJ ), developer of Metatron AI.com an artificial intelligence (AI) content platform, is thrilled to announce the launch of its new features for its AI-powered chat. Generative AI is a cutting-edge technology but there can still be a learning curve to formulating the right prompts to achieve the best outputs. AI-Chat simplifies this process by allowing users to in a natural language making it easy to request a variety of tasks such as "Write a blog post about..." or "Create ad variations for x platform...". AI-Chat users can also adjust input to reflect a variety of emotional tones like “serious”, “exciting”, “funny” and many more, encouraging further interaction with the chat system after outputs have been delivered, with the goal of improving results. The chat interface is built and fine-tuned for business use cases such as marketing and sales departments continuing to make writing faster and easier. Many new features have been added Including ad generation, article composition, resume building, professional email and letter writing, unlimited royalty-free digital art generation with professional digital editing coming soon, and much more. MetatronAI.com offers more tools and advanced features than most competitors at a lower cost. AI-Chat is more of a new way to interact with existing AI than a new technology itself, but it has the potential to allow generative AI to become even more widely adopted. These new features ensure content is always fresh and authentic whether you're putting together a marketing campaign or sales pitch email. This new style interface is open to all Free-Trial Subscribers at MetatronAI.com. "We're living through a time where generative AI is available, but not easily accessible to complete mission critical tasks," said Joe Riehl CEO of Metatron. "With AI-Chat, we've harnessed the power of language learning models and made the interface feel as natural as possible for business and individual users.” This press release was written using MetatronAI.com, an AI Content Platform that allows creators to harness the power of generative AI anywhere they work. About Metatron founded in 2009, publicly traded (OTC: MRNJ), developer of MetatronAI.com an AI Content Platform that enables individuals and teams to leverage AI to scale their content strategies. Metatron has developed over 1000 mobile apps with 5 million+ downloads, many have reached the top 20 on their respective charts. With MetatronAI.com anyone from individual freelancers to creators at enterprise companies can break through writer's block repackage what they've written create original images and adapt their content to different formats and languages. AI content website: MetatronAI.com Corporate website: MetatronApps.com Twitter: https://twitter.com/MetatronInc Contact: IR@Metatronapps.com Forward-Looking Statements: Any statements made in this press release which are not historical facts contain certain forward-looking statements, as such term is defined in the Private Litigation Reform Act of 1995, concerning potential developments affecting the business, prospects, financial condition and other aspects of the company to which this release pertains. These forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause our actual results of the specific items described in this release, and the company’s operations generally, to differ materially from what is projected in such forward-looking statements. Although such statements are based upon the best judgments of management of the company as of the date of this release, significant deviations in magnitude, timing and other factors may result from business risks and uncertainties including, without limitation, the company’s need for additional financing, which is not assured and which may result in dilution of shareholders, the company’s status as a small company with a limited operating history, dependence on third parties and the continuing popularity of the iOS operating system, general market and economic conditions, technical factors, receipt of revenues, and other factors, many of which are beyond the control of the company. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance, or achievements. Moreover, neither we nor any other person assumes responsibility for the accuracy and completeness of such statements, and we disclaim any obligation to update information contained in any forward-looking statement. Contact Details Metatron Joe Riehl IR@Metatronapps.com Company Website https://metatronai.com/

January 30, 2023 09:00 AM Eastern Standard Time

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XCPCNL Business Services Announces the Incorporation of ChatGPT Creator OpenAI to Enhance its Customer Service Experience Predictor Platform

XCPCNL Business Services Corporation

McapMediaWire -- XCPCNL Business Services Corporation (OTC: XCPL ), a venture development business that leverages knowledge, skill, and experience in the consumer products industry today announces that it will overlay ChatGPT creator OpenAI in its platform to enhance its Customer Service Experience Predictor Software. Currently CSEP anticipates customer sentiment for inbound customer service call centers. The objective for our clients in the Customer Service space will be to Build Effective Engagement and Brand Value, improve Customer Satisfaction and Drive Effective Engagement, Market Share and ROI. ChatGPT is capable of generating human-like text and has a wide range of applications, including language translation, language modelling, and generating text for applications such as chatbots. It is one of the largest and most powerful language processing AI models to date, with 175 billion parameters. By adding ChatGPT creator OpenAI to CSEP, we are able to: Match callers to types of service people. Give the service rep a profile for guidance. Decreases call time. Create a positive atmosphere. Drive job satisfaction. XCPCNL is currently creating a Beta Test for a major Mortgage Bank to solve the challenge of customers being increasingly dissatisfied with call center experiences. “Adding ChatGPT to the CSPE Platform is a significant step in becoming a major player in the Customer Services SaaS space. Working with our Mortgage Banking partner is just phase one of our Strategic Roadmap to build the CSEP Brand across Multiple Verticals. Our goal is to enhance the Customer Service for our current and future clients”, said CEO Tim Matthews. XCPCNL Business Services Corporation (OTC: XCPL) encourages shareholders to visit their corporate Twitter account at https://twitter.com/RealXCPCNL. Forward-Looking Statements Disclaimer: This press release may include, and oral statements made from time to time by representatives of the Company may have, "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Statements regarding possible business combinations and the financing thereof and related matters, as well as all other statements other than statements of historical fact included in this press release, are forward-looking statements. When used in this press release, words such as "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "might," "plan," "possible," "potential," "predict," "project," "should," "would" and similar expressions, as they relate to our management team or us, identify forward-looking statements. Such forward-looking statements are based on management's beliefs, as well as assumptions made by, and information currently available to, the Company's management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors detailed in the Company's filing with the Over-the-Counter Market ("OTC"). All subsequent written or forward-looking oral statements attributable to persons or us acting on our behalf are qualified in their entirety by this paragraph. Forward-looking statements are subject to numerous conditions, many of which are beyond the control of the Company. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law. About XCPCNL: Charlotte, NC-based XCPCNL Business Services is a venture development business that leverages its knowledge, skills, and experience in the consumer products industry. Our primary mission is to provide marketing, technology, and other business services to fast-growing consumer product companies and big-box retailers. XCPCNL is a minority-owned and controlled firm. To learn more about our businesses, services, and opportunities, please contact info@xcpcnl.com. To learn more about XPCNL, visit www.xcpcnl.com. For Inquiries: Email: ir@xcpcnl.com Contact Details XCPCNL Business Services Tim Matthews ir@xcpcnl.com Company Website http://www.xcpcnl.com/

January 30, 2023 08:30 AM Eastern Standard Time

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Cadan Technologies, a Futuris Brand, Discusses Corporate Update and Outlook for 2023

FUTURIS CO.

McapMediaWire -- Futuris Company (OTC: FTRS ), a Human Capital Management (HCM) company focused on areas such as Staffing, Consulting, and Tech Services, provides its shareholders with an update on Cadan Technologies. Cadan Technologies, a leading managed IT, security, IT staffing, and IT hardware and Software provider has introduced Siris Datto Business Continuity and Disaster Recovery to its IT services portfolio. SIRIS is fundamentally different than traditional backup and recovery solutions. Utilizing a cloud-first approach, Cadan Technologies can now offer our clients an all-in-one solution that incorporates local backup and recovery with a secure, cloud-based repository and full disaster recovery in the cloud. All of this is administered from a cloud portal that allows Cadan and our clients to view, manage and recover client data from a single interface. “All of us at Cadan Technologies are pleased to bring Siris Datto Business Continuity and Disaster Recovery Services to our current and future managed IT services clients. This is another excellent example of our enduring commitment to bringing organizations of all types and sizes best in class tools and services that meet their IT management and security needs” – Charles LeVoir, President Cadan Technologies. In 2022 Cadan Technologies revenue reached 15.3 million with gross profits of 3.7 million with strong sales in IT hardware and software and robust managed IT and Security services revenue. Cadan introduced key value-added services to its portfolio of Managed IT and Security Services including Managed Security Operations services, Backup & Disaster Recovery Services, Multi-Factor Authentication Services, and Email Security Services. Cadan Technologies is poised to continue to evolve consistent with our unfailing dedication to bringing organizations of all types and sizes the best-in-class tools and services to meet their IT management and security needs. We encourage shareholders to continually visit our website and social media platforms for updates. Website: www.futuris.company Twitter: www.twitter.com/futuriscompany About Futuris Company Futuris is a Human Capital Management (HCM) company focused on Executive Search, Staffing, Consulting services and Tech Services specializing in verticals such as Medical, Accounting/Finance, Information Technology, Recruitment Process Outsourcing (RPO), and Legal. The Company is committed to building a global HCM company through highly targeted and accretive acquisitions and operational efficiencies. For more information, please visit http://futuris.company/. Contact Information: Futuris Company Preya Narain Email: info.it@futuris.company About Cadan Technologies Cadan Technologies began in 1992, as a small value-added reseller. Marking a milestone for Cadan Technologies, we brought to market our world class Cadan Technologies Managed IT Services offerings. The tie between service desk, onsite resources, 4-hour onsite support, cloud solutions and full lifecycle management completed the vision set out years ago by leadership. Cadan Technologies provides brand name computer hardware, software, and services. As a solution provider, we can offer a wide range of software, from productivity to security, cloud solutions and more. All Cadan Technologies resources are staffed in the US, all outsourced resources are staffed in the countries they work within. Our experts design, integrate, deploy, and maintain technology solutions for maximum productivity and minimum downtime. Website: www.cadan.com Twitter: www.twitter.com/cadan_tech LinkedIn: https://www.linkedin.com/company/cadan-technologies CONTACT INFORMATION: Cadan Technologies Charles LeVoir 651-456-5760 sales@cadan.com Forward-Looking Statements Certain statements contained in this press release are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, including, without limitation, anything relating or referring to future financial results and plans for future business development activities, and are thus prospective. Forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified based on current expectations. Such risks and uncertainties include, without limitation, the ability to successfully integrate acquired companies, overall economic conditions, the ability to find qualified personnel, and the ability to find new clients. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends affecting the financial condition of our business and although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove to have been correct. Consequently, future events and actual results could differ materially from those set forth in, contemplated by, or underlying the forward-looking statements contained herein. The Company undertakes no obligation to publicly release statements made to reflect events or circumstances after the date hereof. Contact Details Futuris Company Preya Narain info.it@futuris.company Cadan Technologies Charles LeVoir +1 651-456-5760 sales@cadan.com Company Website http://futuris.company/

January 27, 2023 09:00 AM Eastern Standard Time

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How This Startup Uses AI to Deliver ROI-based Creative Intelligence

RAD Ai

By David Willey, Benzinga Interested in investing in the RAD AI campaign? Click here to get started! Marketing has sometimes been cited as a historically inefficient industry as reportedly up to 33% of marketing budgets get misspent on ineffective advertising strategies. Critics say that these approaches often rely on biased opinions or bad data, and end up with poor targeting that wastes the marketing efforts. Careless marketing can come across as inauthentic and make consumers mistrust and avoid buying from brands. Various challenges with existing marketing methods bolster the growth of the global marketing technology (MarTech) sector, which grew to $321 billion in 2021. Interest is particularly focused on the contribution that AI can make. AI is rapidly changing marketing strategies, and RAD AI is leading the charge. MarTech company RAD AI (which stands for Remove All Doubt) looks to be at the heart of the action on AI-based marketing. The California based company is solving industry problems with AI that automates ROI-based creative decisions as well as content strategy. The proprietary AI uses information from hundreds of API’s to provide scalable, unbiased creative intelligence that saves time and produces marketing strategies that perform quantifiably better for companies. The company is led by CEO Jeremy Barnett, a 3x founder with over 15 years in the digital media sector, and Company President Bradley Silver, founder of content curation platform “Atomic Reach,” who has years of research experience solving AI content related problems. Also on the team is Founding Advisor Alex Wissner-Gross PhD., an award-winning computer scientist from Harvard and MIT with over 23 patents. Dr. Wissner-Gross has founded, advised, and invested in 27 technology companies that together are valued at over $850 million. Why Remove All Doubt? Understanding the emotional levers that trigger marketing ROI is arguably among the most important criteria when putting content in front of audiences. In the past, marketers used a combination of hunches and biased opinions derived from historical campaign performance. RAD AI understands the emotional levers that trigger ROI and removes the biased opinions associated with who, what, where, when and why for each client's creative strategy. By understanding the audience at the persona level, RAD AI delivers the optimal creative/content strategy before, during and after each campaign to produce quantifiably better ROI. With the rise of generative AI, digital marketing content is radically less expensive to produce, but sometimes at the cost of human authenticity. On the other hand, the best conventional marketing programs understandably offer high authenticity, but come with expensive content creation costs. RAD AI combines the best of human authenticity and AI optimization to transform the content creation space. In the process, RAD AI is solving a number of problems that plague conventional marketing programs. First, RAD AI ensures that its client campaigns have the same level of intuitive and quantifiable returns on investment as pay-per-performance ad buys, an industry first. Second, RAD AI uses artificial intelligence to remove bias from creative decisions that might otherwise go undetected and eventually reduce the long-term value of a brand. Third, RAD AI uses state-of-the-art machine learning techniques that were optimized for influencer marketing Companies using its platform see tangible results, on average getting a 400% increase in content volume and a 250% improved performance while reducing the time needed to manage each campaign activation. This promise of boosted traction has seen RAD AI snag major partnerships across multiple industries, including education, gaming, entertainment, healthcare and CPG. RAD AI revenue run rate has tripled since last year, and it’s poised for another big year in 2023 with projections exceeding over $4.5M. As a marketing company with a first-rate AI platform that delivers authentic and unbiased strategies, RAD AI has a high accuracy rate and a growing list of enterprise clients. They are currently accepting investments to scale their company and establish themselves as the leader in content authenticity and creative intelligence. Want to invest in the future of AI? Click here to invest in RAD AI. Interested in learning more? Visit the company’s website for more info. This article was originally published on Benzinga here. RAD AI (Remove All Doubt) is an artificial intelligence that automates ROI-based creative decisions and content strategy at scale. The company uses its proprietary AI through 600+ API connections to deliver unbiased creative intelligence that inform campaign concepts, content production and influencer selection. This results in better ROI across the entire marketing mix, hundreds of hours saved on creating content and a measurable reduction in content costs. The company is based in Los Angeles, CA and was founded in 2018. This post contains sponsored advertising content. This content is for informational purposes only and not intended to be investing advice. Contact Details Jeremy Barnett- CEO jeremybarnett@radintel.ai Company Website https://www.radintel.ai/

January 27, 2023 08:45 AM Eastern Standard Time

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Average Viewers For NFL Wild Card Weekend Drop By 4.7% YoY

Finance News

The TV ratings for NFL Wild Card Weekend are in and the numbers don’t look good for the league’s new postseason format. According to the data experts at The Sports Daily, viewership for NFL Super Wild Card Weekend is down 4.7 percent year-over-year and ratings took an even bigger hit with a 5.9 percent drop compared to 2022. For the second straight year, the game slotted into the late-Sunday window had the best viewership numbers and household rating. The New York Giants and Minnesota Vikings drew in 33.2 million viewers, the most of any Wild Card game in 2023. Despite its overall success, the numbers represented a massive 20 percent drop in viewership compared to the 49ers-Cowboys Wild Card game from the same time slot in 2022. NFL Super Wild Card Weekend Viewership Down 4.7%, Ratings Down 5.9% NFL Super Wild Card Weekend was filled with drama, storylines, record-setting comebacks, and stunning upsets. While several games came down to the wire, football fans seemed less enthusiastic about the start of the NFL Playoffs compared to a year ago. Overall, viewership numbers for the NFL Wild Card round are expected to be down by 4.7 percent YoY. After averaging 29.7 million viewers in 2022, NFL Wild Card weekend garnered just 28.3 million viewers in 2023. Of course, those numbers are still up from the NFL’s first Super Wild Card Weekend in 2021, which drew an all-time low 24.2 million average viewers. However, ratings are still down from 2020 (30.5 million) and 2019 (28.6 million), the last two years before the NFL expanded its playoff format. Rating also took a considerable hit in 2023, dropping by an average of 5.9 percent year-over-year. The late time slots on Saturday and Sunday suffered the biggest declines, dropping by 20 percent (Sunday, Late) and 21.97 percent (Saturday, Late), respectively. On the other hand, the Monday Night Football game had the biggest increase with viewership sky-rocketing by 32.5 percent. The jump can be attributed to two of the NFL’s biggest draws (Cowboys and Tom Brady) being in action. Giants @ Vikings Ranks As Most-Watched Game On NFL Super Wild Card Weekend With 33.2 million viewers, the Giants-Vikings game in the late window on Sunday had the most viewers of any game during NFL Super Wild Card weekend. The game also finished with the highest household rating at 16.28. Despite being the most-watched Wild Card game of 2023, viewership was down 20 percent and household rating was down 21.7 percent year-over year. Part of the reason for that is the 2021 Wild Card matchup between the 49ers and Cowboys averaged a whopping 41.5 viewers, making it the most-watched Wild Card game since 2015. That game also produced a 20.8 rating, a difficult mark to reach during the Wild Card round. Overall, FOX had the most successful weekend in 2023, thanks in large part to the Giants-Vikings game. However, the battle for No. 2 was much closer. CBS currently owns the No. 2 spot with an average of 30.9 million viewers for the Dolphins-Bills, however, the Cowboys-Bucs are expected to top that number when official figures are released. Initial estimates project the Cowboys and Buccaneers for 30.6 million viewers, which would make it Disney’s most-watched NFL Playoff game since 1999. Check out how the TV ratings changed compared to 2021 below. Buffalo, Kansas City, & Cincinnati Top Local Ratings List All eyes were on the Bills last weekend. Buffalo had the highest local ratings of any US market during Super Wild Card Weekend, drawing a rating of 47.2. Even though the Chiefs weren’t in action, fans in Kansas City tuned into the opening round of the NFL Playoffs at the second-highest rate. Kansas City drew a 28.2 local rating, the second-highest of any US market. Cincinnati, West Palm Beach, and New Orleans were next on the list of markets with the highest local ratings. Just missing out on the top-five, Ft Myers-Naples came in at No. 6 on the list. Meanwhile, Miami-Ft Lauderdale did not even make the top-10, a sign that Dolphins’ fans weren’t heavily invested in the team’s Super Bowl run without Tua Tagovailoa. Check out the top-5 markets in local rating during NFL Wild Card Weekend. Buffalo Kansas City Cincinnati West Palm Beach New Orleans Disney’s NFL Wild Card Game Viewership Up 32% To Highest Mark Ever Even though the overall numbers were down, Disney’s NFL Wild Card game turned out to be a smashing success. With an average audience of approximately 30.6 million Americans, viewership is up 32 percent YoY. Once official numbers are released, Disney is projected to add a few hundred thousand viewers to its total. As a result, the Cowboys-Bucs game is expected to be the network’s most-watched NFL Playoff game ever. Last year, the Cardinals-Rams game on ESPN/ABC drew an average of just 23.15 million viewers, the lowest mark for an NFL Wild Card game on Disney since 2019. For full story, visit: https://thesportsdaily.com/news/average-viewers-for-nfl-wild-card-weekend-drop-by-4-7-yoy/ Contact Details Finance News Alex Brown alex@financenews.com

January 26, 2023 11:21 AM Eastern Standard Time

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