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Joanne Chan Named Asia-Pacific Regional Vice President of The Public Relations Global Network

Public Relations Global Network

The Public Relations Global Network Executive Committee announced today the appointment of Joanne Chan, President and Founder of LBS Communications based in Hong Kong. Chan will replace Andy See Teong Leng of Perspective Strategies in Malaysia as the Asia-Pacific Regional Vice President of PRGN, one of the largest global networks of independent public relations and communications agencies. PRGN made the announcement at its Asia Summit Conference and Fall Member Meeting in Singapore, where member agency owners gathered to exchange knowledge and views on challenges and opportunities for the global communications market. “For over 20 years, Joanne Chen has been a pioneer and an innovator in the PR industry,” said PRGN President David Fuscus who is also President and CEO of Xenophon Strategies, Inc. in Washington D.C.,. “Now she brings her considerable skills to the Public Relations Global Network as the leader of PRGN’s Asia-Pacific region as a member of PRGN’s Executive Committee. I can’t wait to see where she will take us as we develop our capabilities in this vital global region.” Chan is Founder and Managing Director of LBS Communications Consulting Limited, a financial communications firm helping clients in the power and utilities, telecommunications and IT, retail and consumer, metal and resources, education and training and hospitality and travel industries. LBS Communications was founded in 2012, with teams based in Hong Kong and Shenzhen. To create bigger impact for public companies, Chan established Sustainability Investor Relations as a business arm of LBS to promote the ESG value for public companies and address investors’ concerns on ESG risks of public companies. In her new role, Chan will work with PRGN member agencies operating in Australia, China, Hong Kong, India, Japan, Malaysia and Singapore to enhance communication, improve coordination and drive momentum on the regional level. She will assist in public relations thought leadership, global business development, and member engagement and recruitment to benefit member agencies and PRGN’s clients around the world. Andy See Teong Leng stepped down from the role of APAC RVP of PRGN as he also currently serves as President-Elect of PRGN and would start to focus on his term as president of the global agency network starting in May 2023. Chan has been participating in the investor relations and financial communications industry for two decades. Prior to her PR career, she was working as a journalist for six years where she developed the sense of business analysis and the interest in assisting companies identify investment and promotional angles for fundraising and corporate promotion purpose. She advocates sustainability in business and believes it is a major driver for generating economic growth in the coming century. “A lot of countries in APAC have been maneuvering through Covid in the past three years to regain their strengths and stamina in economic development”, said Chan. “I am so honored to be able to stand close together with our APAC team at this juncture to ride on the recovery trend to more business opportunities, and amplify our professional knowledge and expertise in public relations to help grow bigger and bring positive impact to the community and the earth.” PRGN is an international network with 52 agency members in 34 countries in North & South America, Europe, The Middle East, Australia and Asia. PRGN member agencies are independent, local, owner-operated public relations and marketing communications firms that share expertise and resources, while providing broad-based comprehensive communications strategies to clients worldwide.Founded in 1992 by a group of visionary public relations leaders, with approximately 1,000 professionals in 61 locations, PRGN is one of the world’s largest international public relations networks. Companies or organizations interested in the services of PRGN’s local agency network can visit the Agency Directory or contact PRGN’s executive director Gábor Jelinek at gabor.jelinek@prgn.com for more information.Independent agencies interested in joining the network can visit the member recruitment section of the PRGN website for more information or email its membership chair, David Wills, Senior Vice President of Media Profile at david.wills@mediaprofile.com Contact Details Public Relations Global Network (PRGN) Gabor Jelinek +36 30 162 8910 gabor.jelinek@prgn.com Company Website https://prgn.com

October 13, 2022 06:00 AM Eastern Daylight Time

With New Study, Assembly Asks Marketers: “Do you really know Gen Z?”

Assembly

Gen Z Decoded, an all-new study packed with first-hand insights about Generation Z, curated over the course of the past year, is out from global media agency Assembly. Unlike previous studies that seek to understand this evolving and influential group as one whole audience, Assembly prompts brands and marketers to consider this: Gen Z is a series of journeys, each individual and nuanced, dependent on the experiences of Zs in their particular stage of life. Available for download here. The study taps into learnings from Assembly client campaigns [Supercuts, Diesel, and Converse], first-party research powered by Appinio across six markets (UK, US, France, Germany, China, Korea), and additional expert insights curated from Assembly’s Europe Strategy & Insights team. It additionally includes 8 essential principles for brands to build meaningful relationships with Gen Z, as well as a foundational growth plan following the agency’s “Find, Change, Grow” methodology. “As they look to discover themselves, Gen Z is going on an internal journey, often staying fluid and flexible with their own identity,” said Jennifer Brown, Strategy Manager, Europe at Assembly. “They’re in an ever-changing state of discovery across different life stages, so a one-size-fits-all approach from brands isn’t going to work.” The study identifies one of Gen Z’s 6 primary characteristics as “ shapeshifters ”, with 78% of Gen Z believing that people should be able to define their own identity instead of being labelled by society. The fluidity in their identities also extends to their relationships with brands, with 55% of Gen Z stating that they aren’t loyal to any brands. Other key characteristics that distinguish Gen Z: Globally Connected: Gen Z have experienced connectivity unlike any other generation before them. 77% of Gen Z say they have never met an online friend in person, further emphasizing the emergence of digital-only relationships Passionate Disruptors: While they aren’t the first generation with grand ambitions to change the world, Gen Z is the generation that has been armed with the Internet to help them do so. 70% of Gen Z believe they can take part in a social movement through social media Entrepreneurs: By 2025, Gen Z will make up 27% of the workforce, though they’re not necessarily only interested in conventional career paths. 42% of Gen Z say they have a “side hustle” and express wanting to disrupt the way jobs work in the future, many envisioning themselves to be their own bosses Purposeful: While living much of their lives on the internet, Gen Z are also intentional about how and where they are spending their time online, and with who. 27% of Gen Z spend less time on platforms with ads, and 55% of Gen Z in the 18-25 age group are experiencing social media fatigue Vulnerable: Despite their confidence and tenacity, Gen Z put enormous pressure on themselves to carry through on their values; and also despite being so digitally connected, 79% of Gen Z express feeling lonely. “Our advice to brands is: go on the journey with Gen Z and don’t stop learning. It’s all about continuous testing, learning, and adapting, because Gen Z will continue to evolve, so brands should do the same,” said Kristie Naha-Biswas, Head of Strategy & Planning, Europe at Assembly. Access Assembly's Gen Z Decoded here. ABOUT ASSEMBLY: Assembly is the modern global omnichannel media agency, bringing data, talent, and technology together to find the change that fuels growth for the best brands on the planet. Our approach connects big, bold brand stories with integrated, global media capabilities that deliver performance and drive large-scale business growth. Our work is powered by our proprietary, in-house technology solution, STAGE, and led by our global talent base of over 1,600 people around the world. We’re purpose-driven at our core and pioneers in social and environmental impact in the agency world. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. www.assemblyglobal.com ABOUT THE REPORT: Gen Z Decoded for Brand Growth is the culmination of research and real-life experience, looking at the evolution of Gen Z behavior over the past year. This large-scale report is part of a series of thought leadership, roundtables, and research insights about Gen Z, coming exclusively from global media agency, Assembly. Assembly Custom Research Powered by Appinio: Appinio is a global market research platform that enables companies worldwide to get thousands of opinions from specific target groups in just a few minutes. Assembly surveyed a Gen Z audience size of 1,500 across the UK, US, France, Germany, China, and Korea. https://www.appinio.com Contact Details Sara Pollack, VP of Marketing +1 917-438-4922 sara.pollack@assemblyglobal.com Company Website https://www.assemblyglobal.com/

October 12, 2022 05:27 PM Eastern Daylight Time

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Empower Kids to Prevent Racially Motivated Bullying

YourUpdateTV

All kids connected with bullying—those who experience it, engage in it, and even witness it—can suffer long-term mental health consequences. Recently, VP of Education, Research, and Impact at Committee for Children & Mom of 2, Dr. Tia Kim, participated in a satellite media tour campaign to talk about racially motivated bullying and ways to empower kids to activate their upstander power. A video accompanying this announcement is available at: https://youtu.be/WKlo9vIaKdk It's back-to-school season and it's never too early to start talking to kids about racially motivated bullying and empower them to recognize, report, and refuse it so they are set up to make responsible decisions and thrive. Committee for Children is launching its fifth annual Captain Compassion campaign during National Bullying Prevention Month to teach kids how to prevent bullying in all forms, with a special emphasis on behavior motivated by racial bias. Developed by Committee for Children in 2018, Captain Compassion is an anti-bullying superhero who teaches upstanders how to recognize, report, and refuse bullying through a series of engaging, age-appropriate comic strips. One out of five students report being bullied during the school year. In 2019, of the students who reported being bullied, race was the most frequently reported characteristic referred to by hate-related words. To help address this issue, this year’s Captain Compassion comics focus on a school community that’s struggling with the social-emotional effects of racially motivated bullying. With the help of Captain Compassion and her trusty sidekick Kid Kinder®, the entire school community learns how to stand up against bullying to create safe, welcoming, and inclusive environments where children of all backgrounds can thrive. Drawn from Committee for Children’s decades of work in the field of bullying prevention, the Captain Compassion campaign presents free, award-winning comics that provide families, teachers, and caregivers with powerful, research-backed tips to empower their children and communities to stand up to bullying. The Captain Compassion site also includes resources like a Secret Decoder Wheel puzzle for kids, informative videos, downloadable posters, and more. To learn more about Captain Compassion and bullying prevention, visit CaptainCompassion.org each week this October to read brand-new comics and solve the Secret Decoder Wheel puzzle with the children in your life. To learn more about social-emotional learning and Committee for Children, visit cfchildren.org Tia Kim, PhD Bio: Vice President of Education, Research, and Impact Dr. Tia Kim is a developmental psychologist, a parent-child relationship expert, and a mom of two. She believes in a strong family foundation, open lines of communication, and the critical role that parent-child relationships play in children’s safety and well-being. With her experience as a parent, education research scientist, and psychologist, Dr. Kim aims to provide families with simple, research-based tips and insights to help them start conversations about bullying prevention. Dr. Kim began her career in academia but later decided she wanted to see her research in action helping children and youth. Today, she leads Committee for Children’s team of research scientists to develop and evaluate the quality, effectiveness, and impact of the organization’s social-emotional learning programs and family engagement work, including this year’s bullying prevention campaign, Captain Compassion. Dr. Kim received her doctorate in developmental psychology at the University of California, Riverside, and completed three years of post-doctoral training at the National Academic Centers of Excellence in Youth Violence Prevention. Before joining Committee for Children, she served as an assistant professor in human development and family studies at Penn State Brandywine. About Committee for Children: Committee for Children is a global nonprofit that has championed the safety and well-being of children through bullying prevention, child protection, and social-emotional learning (SEL) for more than 40 years. With a history of action and influence, we’re known as a leader in social-emotional education and a force in advocacy, research, and innovation in the field. We take a comprehensive approach to SEL, promoting social-emotional well-being from birth to early adulthood—supporting not just classrooms, but entire communities. As our programs transform the lives of more than 24.4 million children per year, we rise to meet societal challenges to ensure children everywhere can thrive. Learn more at cfchildren.org. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

October 12, 2022 02:50 PM Eastern Daylight Time

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D2C is Revolutionizing Customer Relationships: Who is Taking Advantage?

QYOU Media

The advent of video streaming and ecommerce has shed light on the huge success businesses can enjoy with a direct-to-consumer (D2C) model. But how are businesses using D2C to cut out the middleman? This article discusses the issue with reference to Apple (NASDAQ: AAPL), Nike Inc (NYSE: NKE), Shopify (NASDAQ: SHOP) and QYOU Media (TSXV: QYOU) (OTCQB: QYOUF). QYOU Media (TSXV: QYOU) (OTCQB: QYOUF) operates as a media company. The business produces and distributes content created by social media influencers, artists and digital content creators on television networks, satellite television, over-the-top media and mobile platforms. On the back of the successful launch of its fifth Indian TV channel through its Q India brand, QYOU Media has released its first D2C app. Q Play is free to download on the Google Play Store for smart TVs or smartphones. The Q India targets India’s massive youth population and currently reaches over 125 million viewers weekly. It’s now aiming for 200 million in three to six months. QYOU Media has rapidly built its audience by focusing on collaboration with India’s coolest and most popular social media stars. These influencers have huge followings and a bank of pre-existing content, allowing Q brand channels to quickly build high-quality programming with a massive audience. CEO and Co-Founder Curt Marvis, commented: “In less than 2 years we have grown the audience for Q India branded content from single digit millions weekly to over 125 million today. This is a major accomplishment that is driving much of our product development in 2022 and beyond.” “We call it our “loudspeaker” and we fully intend to use it to deepen our engagement directly with our followers. This also increases our ability to deliver the right kinds of content, brand offerings and ultimately deliver what they want while ultimately monetizing our audience as effectively as possible.” With the company having recently reported record revenues of CA$6.9m, an increase of 163%, and the launch of several channels targeting young Indians, QYOU Media’s new D2C app could spur further growth. Apple Inc ( NASDAQ: AAPL ) designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories. The company offers payment, digital content, cloud and advertising services. Customers are primarily in consumer, small & mid-sized business, education, enterprise and government markets worldwide. Apple Inc is one of the most recognisable D2C businesses. The company’s products are available to consumers through its website and its distinctive brick and mortar stores, which are a major part of its brand identity. Indeed, its App Store also allows the business to manage digital sales of its software to users of iPads, iPhones and Macs. These D2C shopfronts have been enormously successful for the company. It stated in January 2022 that the App Store alone had generated $260bn for developers and that 2021 had been a record year for the platform. The ownership of this apparatus gives the business a significant amount of control. For example, the business revealed in September that it is hiking App Store prices in Europe and Asia to combat the impact of some international currencies’ current weakness against the US dollar. For some platforms such a move might be a disaster, but the popularity of Apple Inc’s products indicates that this might be a change that consumers simply have to swallow. But this stranglehold could break in future, particularly as the cost-of-living crisis begins to bite. Indeed, Apple Inc has already backed down from plans to increase production of its recently launched iPhone 14 in the wake of unexpectedly low demand. Nike Inc ( NYSE: NKE ) designs, develops and markets athletic footwear, apparel, equipment and accessory products for men, women and children. The company sells its products to retail stores, through its own stores, subsidiaries and distributors. Nike Inc has really thrown itself into the task of removing the middleman by embracing D2C tactics. The company’s fourth quarter earnings, which were released in late June, showed that revenue from direct sales to consumers grew by 7% to $4.8bn during the period as its digital offering showed particular strength. This led Matt Friend, Executive VP and CEO, to comment: "Two years into executing our Consumer Direct Acceleration, we are better positioned than ever to drive long-term growth while serving consumers directly at scale." Nike Inc first announced intentions to improve its relationship with customers back in 2017, citing a need to be “more aggressive in the digital marketplace” and focus on the constantly changing needs of customers. Despite the apparent success of its direct offering, the company is facing challenges, as dealing directly with customers has not allowed the business to escape supply chain issues. Indeed, the end of September saw Nike Inc’s share price drop sharply after it emerged that shipping difficulties left the business unable to shift large quantities of its merchandise before demand fell. Shopify ( NASDAQ: SHOP ) provides a cloud-based commerce platform. The company offers a platform for merchants to create an omni-channel experience that helps showcase the merchant's brand. While not itself a D2C proposition, Shopify is reaping the benefits of the rise in popularity of the business model. That’s because the company aims to give merchants the power to run their own ecommerce stores, essentially powering other businesses’ D2C offerings. Indeed, Shopify is championing the idea that businesses must expand beyond the D2C model to a connect to consumer, or C2C, model. The business says merchants must seek to form genuine connections with customers and is tailoring many of its new tools for this purpose. Whether this kind of experience is the future of ecommerce remains unclear, but Shopify’s offering is clearly resonating to some extent. The business’ most recent earnings update, which covered the three months ended 30 June 2022, saw revenue climb by 16% to $1.3bn as merchant solutions revenue rose by 18%. However, the business has faced some difficulties recently. These include the business cutting 10% of its workforce at the end of July as CEO Tobi Lutke cautioned that the company’s expansion plans had not been successful. ValueTheMarkets.com News Commentary IMPORTANT NOTICE AND DISCLAIMER PAID ADVERTISEMENT This communication is a paid advertisement. ValueTheMarkets is a trading name of Digitonic Ltd, and its owners, directors, officers, employees, affiliates, agents and assigns (collectively the Publisher) is often paid by one or more of the profiled companies or a third party to disseminate these types of communications. In this case, the Publisher has been compensated by QYOU Media to conduct investor awareness advertising and marketing and has paid the Publisher the equivalent of one hundred and ninety thousand US dollars to produce and disseminate this and other similar articles and certain related banner advertisements. This compensation should be viewed as a major conflict with the Publisher's ability to provide unbiased information or opinion. 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Other than valuethemarkets.com, the Publisher is not affiliated, connected, or associated with, and the communication is not sponsored, approved, or originated by, the trademark holders unless otherwise stated. No claim is made by the Publisher to any rights in any third-party trademarks other than valuethemarkets.com. AUTHORS: VALUETHEMARKETS valuethemarkets.com and Digitonic Ltd and our affiliates are not responsible for the content or accuracy of this article. The information included in this article is based solely on information provided by the company or companies mentioned above. This article does not provide any financial advice and is not a recommendation to deal in any securities or product. News and research are not recommendations to deal, and investments may fall in value so that you could lose some or all of your investment. Past performance is not an indicator of future performance.ValueTheMarkets do not hold any position in the stock(s) and/or financial instrument(s) mentioned in the above piece. ValueTheMarkets have been paid to produce this piece by the company or companies mentioned above. Digitonic Ltd, the owner of valuethemarkets.com, has been paid for the production of this piece by the company or companies mentioned above. Contact Details ValueTheMarkets +44 141 530 4080 editor@valuethemarkets.com Company Website https://www.valuethemarkets.com

October 12, 2022 11:00 AM Eastern Daylight Time

Fullintel Appoints James Rubec as Head of Product

Fullintel, LLC

Fullintel, a leading media monitoring and analysis services company specializing in human curation combined with powerful predictive intelligence, is pleased to announce it has appointed James Rubec its new Head of Product. A former senior director of product management and director of content and licensing management at Cision and Cision Canada, Rubec is an industry leader with a history of thought leadership and innovative data storytelling around how media influences the world around us. Rubec has used data to predict elections, uncover societal trends, and improve internal business processes. His work has appeared in outlets such as The Financial Post, Yahoo Finance, Variety Magazine, and the CBC. Helping communicators understand the media landscape and capitalize on opportunities Rubec has now joined Fullintel to collaborate with clients to identify opportunities and use cases for PredictiveAI™, Fullintel’s human-in-the-loop machine learning solution designed to predict the virality of media stories and social posts. “My goal is to help PR professionals tell more effective stories and help organizations take advantage of the predictive tooling that Fullintel has developed,” says Rubec. “By better understanding the landscape through PredictiveAI™, communicators can identify an issue before it becomes a crisis or better identify stories that should be amplified to make them powerful promotional tools. We’re taking PR past gut instinct and into data science.” He’ll be focused on expanding the product roadmap for PredictiveAI™, to make it an even more agile and flexible tool as part of the Fullintel Hub, Fullintel’s real-time media monitoring platform. A history of using data to improve products and processes Rubec got his start as a reporter in Ottawa, Ontario and Yellowknife, Northwest Territories, working as a PR professional in Toronto before transitioning to the media intelligence space nearly a decade ago. Since then he’s primarily focused on building tools and processes to help organizations move faster, engage the media more efficiently, and better understand their industries. “James has shown he’s a leader who can motivate action through data,” said Fullintel President Andrew Koeck. “He’ll work closely with our clients to evolve our software offerings and build a product roadmap to leverage our real-time monitoring and analysis tools, to provide insights and data never before available from any vendor.” Rubec’s addition builds on Fullintel’s growing momentum in the PR measurement industry, culminating in the company winning Gold, Silver, and Bronze awards at the 2021 AMEC Awards for media measurement. His hiring follows Fullintel’s hiring of Angela Dwyer as Head of Insights, and the company’s shortlisting for five 2022 AMEC Awards for outstanding media measurement. Fullintel combines best-in-class technology with expert content curation to deliver the most relevant, cost optimized media monitoring, daily news briefs, and media analysis possible. Our analysts curate print, online, social media, broadcast, and influencer opinions in real time – compiled by technology, supplemented and verified by humans. Where technology alone fails, your dedicated analyst has you covered. Fullintel has offices in Cambridge, Mass., Ottawa, Ont., and Nagercoil, India. Contact Details Samuel Chen +1 339-970-8005 schen@fullintel.com Company Website https://fullintel.com/

October 12, 2022 10:11 AM Eastern Daylight Time

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Kimberly Biddings, VP Of Product At BIO-key, Discusses Increased Cyber-Protection

BIO-key International, Inc.

Contact Details Catalyst IR- William Jones, David Collins +1 212-924-9800 BKYI@catalyst-ir.com Company Website https://www.bio-key.com/

October 12, 2022 09:15 AM Eastern Daylight Time

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Cognitiv Named a 2022 AdExchanger Award Finalist

Cognitiv

Cognitiv, the leading custom AI media buying solution, has been named a finalist in the 2022 AdExchanger Awards. The award program, which recognizes and celebrates excellence in digital marketing and advertising, has selected Cognitiv’s unique Demand Side Platform technology as a contender for this year’s award in the “Best Demand Side Platform” category. The AdExchanger Awards winners will be announced live at this year’s AdExchanger Awards Gala taking place during Programmatic I/O New York on October 17th. Cognitiv brings custom Deep Learning AI technology to the advertising and marketing landscape offering marketers an industry-leading media buying solution that is both scalable and performant. The company’s vision centers on using the latest machine and deep learning technology to deliver brands a custom algorithm capable of trading and optimizing independently. Cognitiv champions innovation, consistently working to find new and strategic ways to drive the industry forward. The team has prioritized growing its product suite, earlier this year launching Cognitiv Curation, which brings cutting edge deep learning technology to a client’s DSP of choice via a Dynamic Deal. "We are honored to be recognized as an AdExchanger Awards finalist, highlighting our ongoing efforts to create innovative technology that creates tangible impacts," commented Jeremy Fain, CEO and Co-founder at Cognitiv. “Cognitiv prioritizes its client base, and that means curating strategic technology that has the ability to create results unparalleled to any other technology available on the market. Our commitment to this mission allowed us to curate the industry’s very first DSP to support deep artificial neural networks in real-time. We are thrilled to see our work recognized for its innovation, especially among a list of so many notable finalists.” AdExchanger award finalists include Samsung, iHeartMedia, Roku, Goodway Group, Spectrum Reach, Disney, T-Mobile, Trusted Media Brands, Vox Media, The Wall Street Journal/Barron's Group, Epsilon, Memorable AI, Adapex, among many other industry leaders across a plethora of categories. Cognitiv’s inclusion as a finalist is the company’s latest industry recognition. Cognitiv’s product suite, aiming to create more impactful and cost effective campaigns at scale, include Cognitiv Performance, Cognitiv Incrementality, and Cognitiv Curation. To learn more about Cognitiv, please visit cognitiv.ai. About Cognitiv Cognitiv's deep learning applications and technologies autonomously drive full-funnel marketing performance at scale. Each marketer has a unique set of goals, which is why Cognitiv created a platform capable of automatically building custom algorithms that simultaneously consider the user, the context, the message and the campaign objectives. Cognitiv combines deterministic data and advanced data processing techniques to continuously train these algorithms as they optimize clients' key performance indicators. This combination of award-winning technology, advanced data processing and AI experts deliver personalized media experiences across display, mobile, connected TV and custom audiences. Cognitiv's proprietary platform, NeuralMind, and innovative performance solutions deliver clients and their customers with engaging ad experiences proven to convert. Contact Details Kite Hill PR for Cognitiv Patrice Gamble cognitiv@kitehillpr.com

October 12, 2022 09:00 AM Eastern Daylight Time

Discover NusaTrip.Com From NusaTrip Indonesia's CEO, Johanes Chang

Society Pass Incorporated

Contact Details Dennis Nguyen: Founder, Chairman & CEO +1 877-440-9464 dennis@thesocietypass.com Company Website https://thesocietypass.com

October 12, 2022 08:20 AM Eastern Daylight Time

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Homeowners Gained $60,200 In Equity On Average This Year — Blend’s New Digitized Home Equity Lending Software Will Make Accessing That Easier Than Ever

Blend Labs Inc.

Home equity in the United States hit record levels this year, exceeding $29 trillion in the second quarter, according to the Federal Reserve. That represents a gain of nearly 28% in equity year over year, with the average homeowner gaining about $60,200 in equity. But sky-high inflation and a clunky, outdated lending process have made using that equity difficult for many homeowners. These opposing forces are creating increased demand for financial products — especially home equity lines of credit (HELOCs) — that allow homeowners enjoying near-unprecedented home equity gains to tap into that new equity while banks struggle with an outdated, largely paper-based application process to approve new HELOC and home equity loan requests. That’s why companies like Blend Labs Inc. (NYSE: BLND) are working to digitize the home equity lending space. The cloud-based software platform turns a slow, 30-plus step process from application to funding into a quick process that can be completed in about three steps. HELOC Demand Is Surging, But Banks Are Still Relying On Outdated Paper-Based Applications HELOC volume surged almost 50% in the first half of the year, as the revolving line of credit with a variable rate and, usually, no origination fee is more attractive than a cash-out refinance for borrowers who locked in historically low rates on their original mortgage in the last few years. Homeowners are looking to leverage this spike in home equity to consolidate high-interest debts into lower-interest home equity lines of credit, make home renovations that could increase equity even further or use as a down payment on a second property to build up a real estate portfolio. That increase in HELOC volume is likely also thanks to the introduction of digital or tech-based solutions to the mortgage space that make it easier for customers to shop around for financial products, compare rates and offers and complete the application process. Traditionally, home equity lending has been slow to modernize, relying on a paper-based process with an average of 30 or more steps between application and funding that can take over 45 days to close. A lot of this is because of the clunky manual process on the bank’s side that leaves the customer waiting while a banker reviews the application, verifies assets and income, pulls credit, requests documents and so on. To meet the increasing demand, banks with the help of fintechs are finally taking this opportunity to update and digitize that process so homeowners can tap into their equity faster and more easily. Figure Technologies Inc. (NYSE: FACA.U), for example, is using blockchain technology to record and exchange data about a loan, automating much of the manual process that used to be needed. Meanwhile, Button Finance is using artificial intelligence to speed up the decision-making and funding process for home equity loans. Blend Instant Home Equity Brings Much-Needed Digitization to Home Equity Lending Blend Instant Home Equity is the latest from a company determined to bring digitization and tech-based solutions to the real estate and mortgage industries. The new product incorporates some of Blend’s existing software, like its Blend Income Verification and remote online notarization platform, to create a faster and more cost-effective alternative to home equity lending. The automated end-to-end product integrates identity and income verification, property appraisal, title, decisioning and notarization to cut the time and costs associated with processing a home equity loan application. For bankers, this makes it possible to generate a personalized offer for homeowners, approve it instantly and close it in a matter of days rather than weeks. For consumers, this means they can now easily access their home equity for things like debt consolidation and more. Unlike other fintechs in the home equity lending space, Blend uses modular architecture that makes it easy to develop new banking products that all integrate into one platform. This allows banks to digitize more of their services without relying on multiple pieces of software that may not integrate with each other. Banks incorporating the new Blend Instant Home Equity product can easily add its mortgage and other lending software. That ecosystem approach seems to be working, too, as Blend reports that 71% of its current customer base uses two or more Blend products. As competition in home equity lending heats up, banks are going to need digitization tools like these to handle larger volumes of applications while avoiding the long wait times that could drive customers to competing lenders. Powering the Future of Banking Blend is the infrastructure powering the future of banking. Financial providers—from the largest banks, fintechs, and credit unions to community and independent mortgage banks—use Blend’s platform to transform banking experiences for their customers. Blend powers billions of dollars in financial transactions every day. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. This article contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements generally relate to future events, future performance or expectations and involve substantial risks and uncertainties. Forward-looking statements in this article may include, but are not limited to, our expectations regarding our product roadmap, future products/features, the timing of new product/feature introductions, market size and growth opportunities, macroeconomics and industry conditions, capital expenditures, plans for future operations, competitive position, technological capabilities and strategic relationships. The forward-looking statements contained in this article are subject to risks and uncertainties that could cause actual outcomes to differ materially from the outcomes predicted. Further information on these risks and uncertainties are set forth in our filings with the Securities and Exchange Commission. All forward-looking statements in this article are based on information available to Blend and assumptions and beliefs as of the date hereof. Except as required by law, Blend does not undertake any obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future developments, or otherwise. Contact Details Investor Relations IR@blend.com Company Website https://blend.com/

October 12, 2022 08:00 AM Eastern Daylight Time