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Without Proper IT Protection, It's Just A Matter Of Time Before SMBs Get Hacked

Sekur Private Data Ltd

For several years now, many small and medium-sized businesses (SMBs) have been under the assumption that if they just move their files and data to the cloud, they will be protected. The hope is that cloud-based services like Amazon.com Inc. (NASDAQ: AMZN) Web Services, Microsoft Corp.’s (NASDAQ: MSFT) Azure and IBM (NYSE: IBM) Cloud Services will provide a layer of protection for sensitive information and peace of mind. But even cloud software providers can be subject to hackers and data breaches. Unfortunately, most SMBs are unaware their remote workers are creating even more opportunities by using unsecured systems to conduct business, further compromising whatever data protection they use. SMBs diligent in using the right tools and processes to protect their data from attacks such as hacking and theft are providing a shield against cyber intrusion and phishing scams. In doing so, they protect sensitive data such as email addresses, phone numbers, medical information, bank and credit card numbers and, in some cases, private medical information. New research shows that many are missing the mark in this area. SMBs Are A Huge Hacking Target According to a benchmark study by Cisco Systems Inc. (NASDAQ: CSCO), SMBs account for more than 40% of all data breaches, with more than six out of 10 reporting at least one cyber attack in the past year resulting in at least eight hours of business shutdowns. Thirty percent of small businesses consider phishing attacks to be the most significant cyber threat, with 1 in 5 having no endpoint security and more than half existing without any information technology (IT) security staff in house. As SMBs struggle to find cost-effective solutions to the issue, the stress of protecting data is also affecting their workflow. A new survey from CNBC and SurveyMonkey found that nearly 4 in 10 small-business owners say they are very or somewhat concerned their business will be the victim of a cyber attack within the next 12 months. There Are New Data Protection Tools Now Available One company leaping to provide inexpensive and peace-of-mind offerings for SMBs is Swiss-hosted privacy and cybersecurity company Sekur Private Data Ltd. (OTCQB: SWISF), which focuses on privacy and security communications and data management solutions. The company developed SekurMail and SekurMessenger as part of a privacy and security bundle of email, messaging and file transfer in one application featuring the company’s latest SekurSend and Chat-by-Invite technology. That technology includes proprietary anti-phishing and privacy features in SekurSend®, which allows users to send an email to any other recipient — whether they have Sekur or not — in complete privacy and security. The email never leaves Sekur’s encrypted email servers in Switzerland. The recipient can then click on the notification and reply in the same manner using SekurReply® without registering for a Sekur account. SekurMessenger comes with a proprietary feature and technology called "Chat-By-Invites". This feature allows a SekurMessenger user ("SM user") invite a non-SM user, or a group of non-SM users, to chat in a fully private and secure way, without the recipient ever having to register to SekurMessenger or download the app. At the end of the chat, the initiator of the conversation can remotely terminate the conversation and all traces of the conversation are deleted from all users, including the recipient. The invite can be sent via Email or SMS. Sekur has already enabled invites in 61 countries, covering over 3.40 billion people, and will add more countries as Sekur expands globally. The target sectors are numerous, including but not limited to real estate, legal, finance, medical, government, energy, manufacturing. Sekur has big plans to reach SMBs with solutions for the remainder of 2022 and 2023, including: Developing new email and digital marketing and search-engine optimization (SEO) targeting over 3 million SMBs out of the 30 million in the U.S. with a conversion goal of up to 10% (up to 300,000 SMBs and up to 1 million to 1.5 million users). The development and use of additional marketing tools on several types of media, including a significant launch in its SekurMail product over all digital media and electronic billboards in New York City to complement its planned television ads and new interviews. The product launch of SekurVPN, SekurVoice and SekurPro, a video conferencing tool targeting C-level executives. The company offers its products globally through its websites, approved wholesalers and distributors, and telecommunications operators. For more information on Sekur Private Data, visit https://sekurprivatedata.com. For more information on Sekur solutions, visit https://www.sekur.com. Sekur is a Privacy and Security solution developed by GlobeX Data S.A. and licensed globally through its sister companies GlobeX Data Ltd. and GlobeX Data Inc. GlobeX Data Ltd. is a publicly traded Cybersecurity and Internet Privacy provider of Swiss hosted solutions for secure communications and secure data management. The company trades in the public stock markets under tickers (OTCQB: SWISF), (CSE: SWIS) and (FRA: GDT).For more information about GlobeX Data please visit us at https://globexdata.com. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Alain Ghiai aghiai@sekur.com Company Website https://sekur.com/en/about

August 18, 2022 05:26 PM Eastern Daylight Time

Citibeats Launches New Open Source Ethical AI Community Dedicated to Democratization of AI

Citibeats

Citibeats, a provider of ethically-sourced AI insights that drive real-time, data-driven actionable decisions, is establishing an open-source community dedicated to democratizing its AI algorithm. The “ Ethical AI Community ” will be composed of developers who are committed to refining Citibeats’ existing algorithm to ensure that it is as free from code bias as possible—a key consideration for realizing the potential of AI as a solution for some of the world’s most complex problems. The company’s commitment to Open Source Data Science (OSDS) is consistent with Citibeats ’ mission to harness the power of AI for good. By creating an open-source platform for its algorithm, the company is building transparency, reliability and security into the core of its operation model. “Ethics and trust are key to our mission,” said Abby Seneor, CTO at Citibeats. “As a company, we want to gain the trust of the public by doing the right thing, consistently, to help society. So it’s a logical step for us to make sure we can trust the output we get from our machines. We believe that the only way to do that is by opening our models to let the community see and challenge our inputs—resulting in a robust, inclusive and transparent AI.” Reducing Code Bias & Embracing Diversity The issue of code bias is well known within the tech community—there are many examples of algorithms that “learned” to discriminate against specific races and genders due to a lack of diversity in the teams that created them. The Ethical AI Community seeks to tackle this problem head-on by opening its algorithm to as wide of a community as possible. “We can only ensure that our tools meet the needs of all communities when we invite different voices to be heard—particularly during the creation and review of the tools themselves,” said Abby. Developer Community Waitlist The Ethical AI Community is expected to launch in October 2022. In the meantime, the Citibeats team is encouraging developers to sign up for a waiting list to be notified of developments, as well as a Slack channel. About Citibeats Citibeats utilizes ethical AI for social understanding. By analyzing unstructured data from social media, blog posts, forums, and more, the platform generates real-time insights regarding todayâs most pressing issues, from sustainability to social risk. Our corresponding monitors shed light on millions of evolving conversations, empowering global leaders to contextualize changes with data-driven insights. Contact Details Citibeats Matteo Mezzanotte mmezzanotte@citibeats.com

August 18, 2022 12:05 PM Eastern Daylight Time

The Streaming Stocks Capitalizing on the Gaming Boom

QYOU Media

ValueTheMarkets.com News Commentary - With so much money on offer, it’s no wonder that the streaming specialists who already dominate the film and TV entertainment market are so keen to start benefitting from the growth of gaming. This article discusses this issue with reference to Netflix (NASDAQ: NFLX), Walt Disney Co (NYSE: DIS), Apple (NASDAQ: AAPL) and QYOU Media (TSXV: QYOU) (OTCQB: QYOUF). QYOU Media (TSXV: QYOU) (OTCQB: QYOUF) is currently focused on building a media brand that appeals to young Indians through its influencer-led TV and video-on-demand content. The company makes money from ad sales on its channels and through social media-based influencer marketing campaigns. Having already launched three new channels in 2022 and achieved the fastest channel growth in 2021 with its flagship Hindi-language offering, the business is achieving considerable growth. Now, the company has announced that it’s increasing its presence on Indian connected TV and digital platforms with the launch of a new channel – Q GameX. The reasoning behind this move is clear. This year the gaming industry is expected to surpass $208bn in revenue and statistics suggest that the number of gamers around the world will exceed three billion people. India is expected to be home to 450 million online gamers by 2023, putting it behind only China in terms of the number of users. Alongside this anticipated growth in audience is growth in the industry, with India’s gaming industry expected to reach $5bn by 2025, mainly driven by a rapidly increasing young population with higher disposable income. The new channel, Q GameX, will stream gameplay matches and battlegrounds while taking viewers through some interesting insights on consoles and gaming equipment, unboxing experiences, tips and tricks and much more. The company’s ultimate aim is to engage with digitally savvy young adults and monetize their viewership by working with brands and advertisers. QYOU ’s attitude to programming is similar to its other channels. The business will leverage content from a wide array of top social media influencers and digital content creators, serving it to a highly engaged audience 24/7. The channel, which is scheduled to launch in September 2022, will target the 18–35-year-old demographic. The Q India COO and leader of connected TV platform efforts, Krishna Menon, commented: “We are executing on our goal this year of becoming a leading provider of genre-based channels to audiences adopting Connected TVs as a primary destination for their viewing time". “Our unique and socially connected content style is perfectly aligned with what this audience is looking for. We expect more channel launches to be announced this year and of course, we believe that Q GameX can be a big winner on these platforms.” Netflix (NASDAQ: NFLX) is another business looking to take advantage of the popularity of gaming. The streaming service giant was founded in 1997 and originally made its name as a movie rental service before becoming the biggest name in streaming. Now, the company is turning its attention to the world of gaming. The move started with the company’s ‘choose your own adventure’ style on-off episode of Black Mirror, titled Bandersnatch, which was released in December 2018. The interactive show allowed users to make choices and change the narrative, allowing them to experience different plots and endings. This was Netflix dipping its toes in, but appears to have been a sign of things to come. After launching a series of mobile games in November 2021, the company has been consistently releasing new game content. It has currently built up a portfolio of more than 20 titles. The company’s emphasis is on accessibility for all users, with the goal being increased engagement from subscribers. To this end, it has acquired several development studios and claims to have a strong pipeline of new releases for the next couple of years. Walt Disney Co (NYSE: DIS) is another entertainment giant which has an eye on the gaming space. The company has a long history of engaging with gaming, with releases coming in the form of numerous movie tie-in titles and standalone efforts featuring famous characters such as Disney Infinity and Epic Mickey. September will see a major new release for the company with copies of Disney Dreamlight Valley hitting the physical and virtual shelves in early access form. This title, which is available across all major console platforms, is free to play and will allow gamers to solve mysteries, embark on quests and build their own village, all while accompanied by Disney’s famous roster of characters. Back in 2020, it was reported that the company was looking to team up with game studios in order to increase the number of titles featuring Disney-owned intellectual properties. With enormous properties like Star Wars, The Simpsons, The Marvel Cinematic Universe and much more besides in its back pocket, Disney is well-placed to benefit from a big push into the gaming industry. Another business with one eye on streaming and another on gaming is Apple (NASDAQ: AAPL). The company hasn’t always been the friendliest to gamers, with macOS still limiting the titles that users can access compared to the wealth of gaming riches available to PC users. Additionally, the company designed the now largely forgotten PiPP!N console in the mid-1990s. This console performed poorly as it tried to compete in a saturated market full of more warmly received competitors. However, recent years have seen the company attempt to embrace the gaming market more and more, with the most significant move being the launch of Apple Arcade in September 2019. This is a subscription-based service that offers gamers access to a range of titles without advertising, in-game transactions, data tracking, or the need for a constant internet connection. A report released by JPMorgan analyst Samik Chatterjee estimated that the platform will be pulling in revenues of around $1.2bn by 2026, compared to around $7bn from the Apple Music streaming service. Combined, the Apple Store, Apple TV+, Apple Music and Arcade reported revenue of $19.82bn in the three months ended 31 March, though Apple has not released a breakdown of which service produced what. Apple’s offering is minor and focused on mobile titles at the moment, but the company is more than capable of backing a more significant push into the gaming market. ValueTheMarkets.com News Commentary IMPORTANT NOTICE AND DISCLAIMER PAID ADVERTISEMENT This communication is a paid advertisement. ValueTheMarkets is a trading name of Digitonic Ltd, and its owners, directors, officers, employees, affiliates, agents and assigns (collectively the Publisher) is often paid by one or more of the profiled companies or a third party to disseminate these types of communications. In this case, the Publisher has been compensated by QYou Media Inc. to conduct investor awareness advertising and marketing and has paid the Publisher the equivalent of one hundred and ninety thousand US Dollars to produce and disseminate this and other similar articles and certain related banner advertisements. 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Other than valuethemarkets.com, the Publisher is not affiliated, connected, or associated with, and the communication is not sponsored, approved, or originated by, the trademark holders unless otherwise stated. No claim is made by the Publisher to any rights in any third-party trademarks other than valuethemarkets.com. AUTHORS: VALUETHEMARKETS valuethemarkets.com and Digitonic Ltd and our affiliates are not responsible for the content or accuracy of this article. The information included in this article is based solely on information provided by the company or companies mentioned above. This article does not provide any financial advice and is not a recommendation to deal in any securities or product. News and research are not recommendations to deal, and investments may fall in value so that you could lose some or all of your investment. Past performance is not an indicator of future performance. 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August 17, 2022 11:00 AM Eastern Daylight Time

Fullintel Appoints Angela Dwyer as Head of Insights

Fullintel, LLC

Fullintel, a leading media monitoring and media intelligence service, is proud to announce it has appointed Angela Dwyer, a leader in the global PR measurement industry, as its new Head of Insights. A former senior vice-president at NYC-based PR agency Lippe Taylor and senior project manager at PRIME Research (now Cision), Angela has spent years developing and implementing advanced media metrics – such as the Hypatia Gravity Score – to help improve the effectiveness of PR campaigns and media outreach. She’s also actively involved in the Institute for Public Relations (IPR) and International Public Relations Research Conference (IPRRC). Building on Fullintel’s Award-Winning Media Measurement Foundation “Fullintel has mastered a cost-effective, human-curated media monitoring approach,” explains Dwyer, “along with a great analysis foundation in terms of Fullintel’s Media Impact Score and PredictiveAI™ crisis module. I want to continue adding to that by customizing the approach for each client based on a range of factors, such as drivers of recall, predictors of how someone might think about your brand, or even different audience drivers depending on the client’s goal.” Angela’s addition builds on Fullintel’s growing momentum in the PR measurement industry, culminating in the company winning Gold, Silver, and Bronze awards at the 2021 AMEC Awards for media measurement. “Angela is one of the most talented senior members of the global measurement community, period. We’re extremely proud to have her join our team,” said Fullintel President Andrew Koeck. “We look forward to providing our clients across healthcare, tourism, retail, aviation, and other industries with even more impactful and actionable insights, based on our ever-evolving measurement program and new products such as PredictiveAI.” Improving Measurement Standards For Communicators Angela is a regular on several industry committees and boards, including the International Public Relations Measurement Commission. She’s also set to join other media measurement experts in hosting the Institute of Public Relations (IPR) Master Class, a strategic playbook for communicators featuring eight live and interactive sessions from Sept. 19, 2022 to April 18, 2023. About Fullintel: Fullintel combines best-in-class technology with expert content curation to deliver the most relevant, cost optimized media monitoring, daily news briefs, and media analysis possible. Our analysts curate print, online, social media, broadcast, and influencer opinions in real time compiled by technology, supplemented and verified by humans. Where technology alone fails, your dedicated analyst has you covered. Fullintel has offices in Cambridge, Mass., Ottawa, Ont. and Nagercoil, India. Contact Details Fullintel Samuel Chen +1 339-970-8005 schen@fullintel.com Company Website https://fullintel.com/

August 17, 2022 10:20 AM Eastern Daylight Time

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Spiceology Named Inc. 5000 Fastest Growing Spice Company for Fourth Year in a Row

Spiceology

This week, Inc. Magazine announced that Spiceology was named to its Inc. 5000 list for the fourth year in a row; the list recognizes the fastest-growing private companies in America. Since first being recognized by Inc. 5000 in 2018, the company has grown annually by an average of 72 percent. The chef-owned and -operated spice and flavor company provides ground fresh ingredients and innovative spice blends to make it easier for chefs and home cooks to experiment with flavor. “Being recognized by the Inc. 5000 list for the fourth year in a row is a true testament to the innovation we bring to the spice category,” said Darby McLean, President of Spiceology. “From professional chefs to home cooks, we’re changing the way people cook and the way they think about the role of spice blends in their cooking.” In the past year, Spiceology has grown through a relentless focus on raising awareness of its signature spice blends while also launching collaborations with chefs Alvin Cailan, Jet Tila and Kwame Onwuachi and global brands Maker’s Mark 46, Marley Kitchen and Hell’s Kitchen. In addition to new spice lines, Spiceology launched its second e-commerce website dedicated to chefs and foodservice customers: chefs.spiceology.com. The site also announced the creation of Spiceology’s “Fresh Network” of distribution partners, providing more ways for chefs to order its grind-fresh, ship-fresh products.. “The accomplishment of building one of the fastest-growing companies in the U.S., in light of recent economic roadblocks, cannot be overstated,” says Scott Omelianuk, editor in chief of Inc. “Inc. is thrilled to honor the companies that have established themselves through innovation, hard work, and rising to the challenges of today.” To learn more about Spiceology, visit spiceology.com, chefs.spiceology.com, and connect on social at @spiceology. ABOUT SPICEOLOGY Founded in 2013, Spiceology is the fastest-growing spice company in America and is on a mission to bring the magic back to spices, the world’s first currency. The chef-owned and operated, one-stop spice shop develops innovative blends and offers over 300 ingredients that are ground fresh in small-batches and shipped fresh to consumers and chefs. Spiceology’s “experiment with flavor” ethos is not only embraced through excellent ingredients and unique combinations, but also through responsible business practices designed to create a better world with diversity, equity and inclusion at the heart of the workforce. Spiceology products can be found on spiceology.com, chef.spiceology.com, in specialty retailers and grocers, in restaurants around the US, and as far away as Australia and Dubai. Visit spiceology.com for more information or to place an order, or follow Spiceology on Facebook and Instagram. For recipe inspiration, visit here. ABOUT INC. The world’s most trusted business media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community to build great companies. Its award winning multiplatform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers, and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Conference & Gala is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit www.inc.com. For more information on the Inc. 5000 Conference & Gala, visit http://conference.inc.com/ Methodology Companies on the 2022 Inc. 5000 are ranked according to percentage revenue growth from 2018 to 2021. To qualify, companies must have been founded and generating revenue by March 31, 2018. They must be U.S. based, privately held, for profit, and independent not subsidiaries or divisions of other companies as of December 31, 2021. (Since then, some on the list may have gone public or been acquired.) The minimum revenue required for 2018 is $100,000; the minimum for 2021 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Growth rates used to determine company rankings were calculated to four decimal places. The top 500 companies on the Inc. 5000 are featured in Inc. magazine’s September issue. The entire Inc. 5000 can be found at http://www.inc.com/inc5000. Contact Details Spiceology Cassidy Levine +1 908-770-7880 cassidy@spiceology.com Company Website https://spiceology.com/

August 17, 2022 08:00 AM Eastern Daylight Time

FountainHead RI hosting community educational panel event

1BusinessWorld

On Wednesday, August 17th, the FountainHead RI community will be hosting its second and final community educational panel event of 2022 on the future of currency and underlying technology use cases when it comes to blockchain, smart contracts and so much more. This event will be held in-person and is free to attend. “Our events, such as this one, continue to be well aligned with the topics our community is looking to learn more about. Over the years, FountainHead RI has become the gold standard for giving back, knowledge awareness, and tactical networking in Rhode Island and the broader New England area”, said Jason Dodier, co-founder of FountainHead RI. The FountainHeadRI Fall event will take place at The Guild on 461 Main Street in Pawtucket, Rhode Island. Moderator: Joan Bigham - Managing Director at Blockchain Research Institute Panelists: 1) Elizabeth (Liz) Tanner – Rhode Island Commerce Secretary 2) Brendan Quinn - Founding and Managing Partner of Cantilever Advisors. Formerly Managing Director of Strategic Capital - Silicon Valley Bank. 3) Arnell Milhouse - CEO, CareerDevs Computer Science Institute Logistics: • 5:30 pm – 6 pm, Informal Networking • 6 pm – 7 pm, Formal Panel (50 minute panel with 10 minutes Q&A) • 7 pm – 8:30 pm, Informal Networking About FountainHeadRI: An idea based on giving back, promoting growth benefiting RI, and providing leadership opportunities to both the generations before, as well as the generations to follow. FountainHead RI has grown into a community of over 1,100 rising stars and current industry and business leaders from various sectors and industries from around the country. The idea was simple: get talented, motivated and diverse individuals to come together, so that creativity could prosper and positive change could be enacted. What came out of the initial conversations and meetings, was both inspiring and motivational, and set the foundation for what would become FountainHead RI. https://www.fountainheadri.org/ Contact Details 1BusinessWorld Media Enquiries +1 212-220-6677 info@1businessworld.com Company Website https://1businessworld.com

August 15, 2022 05:59 PM Eastern Daylight Time

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DonorsTrust Givers Recommended $126 Million in First Seven Months of 2022

Donors Trust

The DonorsTrust community of givers during the first seven months of 2022 recommended more than $126 million to nearly 2,000 unique nationwide charities, defying historical rates of inflation and ongoing market volatility. While this 11% increase in YTD charitable dollars is significant, the total number of grant requests is up a whopping 49% compared to the same time period last year, suggesting the DonorsTrust client community is spreading more dollars among more institutions. As DonorsTrust President and CEO Lawson Bader says, “The sheer volume of grant requests so far from our community of givers is a reflection of the historic number of new accounts opened with DonorsTrust during 2021 and 2022. “What’s more, the pace at which our donors are meeting charitable needs is evidence of an engaged, serious community of givers that understands nonprofits need more financial assistance to make ends meet during these turbulent economic times.” Grant-making accelerates year-over-year despite market pressures In 2021, DonorsTrust paid out nearly $190 million to charities nationwide and—if giving continues to keep pace with the first half of 2022—it will end the year easily exceeding last year’s record-breaking total. DonorsTrust givers are stepping up to meet needs even though the S&P 500 has declined 20% YTD, the index’s worst six months in more than 50 years, according to CNBC. Other major stock indexes like the Dow and the Nasdaq were down 15% and 30%, respectively, in the first half of 2022. Donor-advised funds, also known as charitable-giving accounts, offer some shelter from the turbulent markets, however, as the charitable tool enables givers to claim an immediate tax deduction for each irrevocable donation made to their donor-advised fund, also known as a charitable-giving account. Donors respond to war in Ukraine, policy challenges at home During the first half of 2022—in partnership with the Atlas Network, a global network of think tanks that work to secure economic and personal freedom for all individuals—DonorsTrust’s donors responded to the Ukrainian crisis by raising more than $2.5 million and counting for life-saving supplies. DonorsTrust Vice President Peter Lipsett earlier this year interviewed Dr. Tom Palmer, executive vice president for international programs at Atlas Network, about the relief missions Palmer personally conducted, delivering supplies from a Polish base and coordinating travel for those fleeing Ukraine. “[Ukrainians] are committed, not merely to repelling [Russian] aggression, but to doing it because they want a free society. They want to live with freedom of speech and free markets and the ability to live your own life as you want and not as someone commands you to live,” says Palmer. In addition to funding relief efforts in Ukraine, clients’ giving in the first seven months of the year focused heavily on grant-making to policy organizations that preserve and protect civil liberties. More than $85 million in the first seven months of 2022 went to policy-focused charities, including State Policy Network, the Foundation for Government Accountability and the Constitutional Defense Fund. ### About DonorsTrust DonorsTrust is a mission-focused donor-advised-fund provider that primarily serves conservative and libertarian givers. Established in 1999 as a 501(c)(3) public charity, DonorsTrust is a community of donors devoted to creating a better future for all. DonorsTrust supports charities it believes protect constitutional liberties and strengthens civil society through private institutions and initiatives. Since its inception, DonorsTrust has granted nearly $2 billion to more than 4,000 charities in the arts and sciences, education, public policy, religion, and social services. Contact Details Dan Rene +1 202-329-8357 daniel.rene@kglobal.com Company Website https://www.donorstrust.org/

August 15, 2022 02:30 PM Eastern Daylight Time

Goodway Group Recognized for Marketing Analytics Innovation in 5th Annual MarTech Breakthrough Awards Program

Goodway Group

Goodway Group, a leading data and tech-enabled brand-performance digital marketing services firm, today announced that it has been selected as winner of the “Best Overall Marketing Analytics Solution” award in the fifth annual MarTech Breakthrough Awards. The program is conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today. Goodway Group has previously won two MarTech Breakthrough awards - “Best Data Visualization Solution” in 2020 and “Best Predictive Analytics Solution” in 2021. Goodway Group's analytics solution consists of Audience Design 2.0, which harnesses the power of first, second and third-party data to create custom targeting strategies to reach the right audience with the right message at the right time. The company’s data sources develop unique audiences for clients, including customer personas, propensity models, look-alike models, offline models, retargeting strategies and suppression models. “It’s an honor to receive just one MarTech Breakthrough award, but this being our third is incredibly special. We believe that our marketing analytics platform solves the modern-day marketer's challenges by leveraging technology to create scaled efficiency that empowers human talent,” said Jay Friedman, President at Goodway Group. “The complex technology has been intentionally built to deliver sophisticated targeting, efficient buying and advanced measurement for our clients. We will continue to improve the product to greatly enhance our client experience.” The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology-related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 2,950 nominations from over 18 different countries. “In today’s digital media landscape options are nearly endless. Being able to truly harness data to analyze the success or failure of campaigns is a crucial component marketers can't afford to be without,” said James Johnson, Managing Director at MarTech Breakthrough. “Goodway Group is able to deliver advanced media strategy to meet the needs of any brand marketer through the breakthrough Audience Design 2.0 data source, and we are thrilled to recognize the agency once again this year - this time for ‘Best Overall Marketing Analytics Solution.’” Passport One™, a new addition to Audience Design, is Goodway's access to a database that identifies a marketer's customers, enhances existing first-party data and creates new opportunities for closed-loop measurement. RealValue is an algorithmic suite that applies optimizations to amplify what's working and eliminate what's not. The suite uses machine learning to drive unmatched media performance through predictive modeling and impression evaluation, geographic insights and linear touch attribution. RealValue optimizes campaigns based on multiple dimensions while also protecting them from quality assurance issues. Additionally, Campaign Engine centralizes multi-platform, cross-channel campaigns and automates repetitive tasks. Campaign Engine works across multiple DSPs and paid search, social and programmatic. With Insights, Goodway Group account teams are empowered to harness data with the intent of crafting compelling, impactful stories for clients. It democratizes log-level data, making it a seamless process to generate actionable insights at scale. Lastly, SmartGuard protects campaigns from costly quality assurance issues, combats fraud and ensures brand safety. SmartGuard continually monitors campaigns with real-time alerts. About Goodway Group Goodway Group is a leading data-driven and technology enabled digital media and marketing services firm with offices in the U.S. and the UK. Our diverse team of digital strategists, media practitioners, technologists, and data scientists have won the most prestigious awards for innovative marketing technology, impactful work, and inclusive remote-first places to work including being honored as a multi-year Ad Age Best Places to Work, Ad Exchanger’s Best Use of Technology by an Agency Award, and two MarTech Breakthrough Awards. The firm deploys deep expertise across both consumer and B2B marketing, including brand-performance advertising, retail media and commerce, and advanced analytics using proprietary digital programmatic technologies, data, analytics methodologies, and consultation. Goodway Group is a 100-year-old independent and remote first media and marketing services firm. Find Goodway Group online at goodwaygroup.com or follow us on Facebook, Twitter or LinkedIn. Goodway Group. Honestly Smart Digital. About MarTech Breakthrough Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com. Contact Details Kite Hill PR for Goodway Group Patrice Gamble goodway@kitehillpr.com Company Website https://www.goodwaygroup.com/

August 11, 2022 03:30 PM Eastern Daylight Time

Size Inclusivity in Fashion

YourUpdateTV

Over the course of the last year, women’s clothing brand, J.Jill, set out to better understand what women want from fashion and the shopping experience. In response, J. Jill is celebrating the launch of Welcome Everybody, a fully inclusive shopping experience online and in stores, that celebrates the totality of women everywhere. Recently, VP of Design at J.Jill, Elliot Staples, and Size Inclusive Style Expert, Rochelle Johnson, participated in a nationwide satellite media tour to discuss size inclusivity and the new Welcome Everybody campaign. A video accompanying this announcement is available at: https://youtu.be/x8xDhhQv9sU The Welcome Everybody campaign is a fully inclusive campaign that clearly communications J.Jill’s significant offerings and aligns with our mission of celebrating the totality of women The campaign was created to create a fully inclusive shopping experience, following extensive listening and market research with customers. Their visual campaigns will be refreshed with a range of models and influencers, such as Rochelle, showcasing a range of sizes and body types to ensure each customer can feel represented in J. Jill campaigns. Women are not just one size fits all, as we know almost 70% of women in the US are size 14 and above. It is important that brands not only understand that but stand behind that and design their product for women of all shapes and sizes. While J.Jill has always catered to this market, they are continuing to evolve and include more inclusive sizing throughout their product offering. Plus size fashion has historically been an underrepresented category in the fashion space and those who have not met the ideal size standards have been limited in fashion options. As Rochelle looks toward the season ahead, in terms of fashion, it’s really all about transitional items that get you from day to night. As a mom of two, anything that makes my morning easier such as ultra- premium fabrics that make my outfits feel luxe. The entire collection boasts beautiful details, easy silhouettes, and soft luxurious fabrics that J. Jill is so well known for. For more information, visit jjill.com About Elliot Staples Senior Vice President of Design, Product Development About Rochelle Johnson Rochelle Johnson, an influential voice in the size inclusivity space. With a dedicated following of over 411K followers on Instagram, Rochelle is an influential voice within the body inclusivity community. Through her social media and blog, Beauticurve, which she started almost 10 years ago, Rochelle refers to her platform as a one stop shop for all curvy girls to live a life of affordable style, lavish home decor, luxury, laughter and self-love. Known for her fashion expertise, Rochelle is working with J.Jill to continue to evolve how they represent all women in their product and in-stores. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

August 11, 2022 11:00 AM Eastern Daylight Time

Video

Communications