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Goodway Group Wins Skyhigh Security Business, Building on Previous Client Wins from Trellix and McAfee

Goodway Group

Goodway Group, a leading data and tech-enabled brand-performance digital marketing services firm, has signed on as the agency of record for Skyhigh Security, a newly launched cybersecurity subset of Musarubra, building on their success with leading security brands Trellix and McAfee Enterprise. Goodway Group will drive Skyhigh Security’s brand awareness with cross-channel media ad planning and execution within the complex B2B technology landscape. Skyhigh Security selected Goodway Group for its digital media expertise and proven track record of successfully leveraging and integrating critical paid media B2B strategies, including brand/awareness building, demand generation, and account-based marketing. With industry-leading security service edge solutions, the modern and innovative cloud security brand aims to further elevate its presence in the market. Goodway Group is charged with building awareness and executing a holistic, multi-market, multi-disciplined campaign strategy. “The B2B technology sector has become an increasingly crowded environment. Goodway Group’s vast media knowledge and reputation for delivering successful results for leading business-focused brands was a prime selling point for our team,” said Diana Massaro, Chief Marketing Officer, Skyhigh Security. “ We look forward to partnering with the agency to amplify our presence in the market.” Skyhigh Security’s partnership with Goodway Group will prioritize the optimization of brand reach and frequency to create an unparalleled omnipresence for key decision-makers in the Secure Access Service Edge (SASE) industry. Goodway Group will closely monitor campaign performance and refine its comprehensive digital media strategy using real-time audience, account, and brand lift metrics to drive efficiency, understand how the campaign performs with key target audiences and accounts, and test real business outcomes. “We are thrilled to partner with Skyhigh Security on its brand launch initiatives. Skyhigh Security’s trust in our ability to produce results that advance their business objectives speaks directly to our successful tenure with category leaders,” said Adam Herman, SVP of Business Development and Client Solutions at Goodway Group. “We are eager to kick off our new partnership and be an invaluable strategic advisor as we work to elevate their brand in the marketplace.” About Goodway Group Goodway Group is a leading data-driven and technology-enabled digital media and marketing services firm with offices in the U.S. and the UK. Our diverse team of digital strategists, media practitioners, technologists, and data scientists have won the most prestigious awards for innovative marketing technology, impactful work, and inclusive remote-first places to work including being honored as a multi-year Ad Age Best Places to Work, Ad Exchanger’s Best Use of Technology by an Agency Award, and two MarTech Breakthrough Awards. The firm deploys deep expertise across both consumer and B2B marketing, including brand-performance advertising, retail media and commerce, and advanced analytics using proprietary digital programmatic technologies, data, analytics methodologies, and consultation. Goodway Group is a 100-year-old independent and remote first media and marketing services firm. Find Goodway Group online at goodwaygroup.com or follow us on Facebook, Twitter or LinkedIn. Goodway Group. Honestly Smart Digital. About Skyhigh Security Skyhigh Security protects organizations with cloud-native security solutions that are both data-aware and simple to use. Its market-leading Security Service Edge (SSE) Portfolio goes beyond data access and focuses on data use, allowing organizations to collaborate from any device and from anywhere without sacrificing security. For more information, visit www.skyhighsecurity.com. Contact Details Kite Hill PR for Goodway Group Patrice Gamble goodway@kitehillpr.com Company Website https://www.goodwaygroup.com/

June 01, 2022 10:00 AM Eastern Daylight Time

Dr. Christian Busch at Young Entrepreneurs of the World

1BusinessWorld

Contact Details 1BusinessWorld Media Enquiries +1 212-220-6677 info@1businessworld.com Company Website https://1businessworld.com

May 31, 2022 08:31 PM Eastern Daylight Time

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Dads and Grads Gift Ideas

News Media Group, Inc.

Contact Details News Media Group, Inc. Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

May 31, 2022 10:30 AM Eastern Daylight Time

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Ty Montague at the 2022 Leading Entrepreneurs of the World Conference

1BusinessWorld

Renowned author, speaker, entrepreneur and agent of change Ty Montague, the Chairman and Chief Purpose Officer of co:collective, joins the 2022 Leading Entrepreneurs of the World Conference to talk about how purpose-led companies are the ones leading the way. In a world where customer and employee expectations have never been higher, and businesses are defined by the value they create and the values they demonstrate, Ty and his team at co:collective work with leadership teams to help them align behind a core story and lead stronger and more successful businesses. For more info on the 2022 LEW Conference and to register to attend, please visit: https://events.zoom.us/e/view/_LwgIoXQQL2gA_LMBaozZA All news and content distribution in partnership with News Direct. About co:collective co: is a creative and strategic transformation partner for purpose-led businesses. We believe today's most successful organizations are driven by an underlying purpose, one that is so central to their identity it influences everything they do, from capital investment to social media. These brands are ultimately defined by what they do and how they engage communities, not by what they say. For them, purpose becomes business strategy and storytelling becomes StoryDoing. At co:collective we design brands, experiences, and content for firms that transform who they are, how they act, and how they show up in the world, with the explicit goal of creating more StoryDoers. co:collective About Leading Entrepreneurs of the World As part of 1BusinessWorld, Leading Entrepreneurs of the World is one of the largest and most comprehensive entrepreneurial platforms and events in the world and features entrepreneurs, founders and business leaders presenting on cutting-edge topics and the latest industry developments. Leading Entrepreneurs of the World About 1BusinessWorld 1BusinessWorld is a global business ecosystem, network and marketplace that provides entrepreneurs, business owners and professionals with the information, tools, resources and connectivity needed to succeed throughout their company’s growth journey, toward a better business world. Our vision is based on the reality that we live, work and do business in one global interconnected business environment, and hence our motto: “One World, One Business World”. Our mission is to encourage and support global communication and collaboration among entrepreneurs, professionals, and businesses. 1BusinessWorld Contact Details Media Enquiries +1 212-220-6677 info@1businessworld.com Company Website https://1businessworld.com

May 31, 2022 07:00 AM Eastern Daylight Time

Social Media Winners of the Champions League Final

BetXpert

BetXpert has collected data for which players in the Champions League final that got the highest number of new followers across Instagram and Twitter. Continue reading to figure out which 10 players won the Champions League Social Media challenge. The Champions League season has just ended, with Real Madrid’s Vini Jr. scoring the only goal in the final match against Liverpool. Even though Vinicius Jr. scored the deciding goal, it was in fact their goalkeeper, Thibaut Courtois, being awarded the Man of the Match. Getting to the final was sometimes hard, with French striker Benzema getting a lot of attention during the playoffs. Benzema didn’t only play a big part of getting Real Madrid to the final; he also won the battle on the two Social Media platforms, Instagram, and Twitter. Data collected by BetXpert is showing the number of new followers gained on the two platforms, by every player, in the final. Firstly, we collected data directly after the respective semi-finals had been played on 3rd and 4th May. Thereafter, we collected data directly after the final, and then again after 12 hours had passed. We did this to see what a Champions League final and the players’ performance does when it comes to followers in social media. Performing well in the Champions League final will significantly increase the number of new followers, as shown below. Karim Benzema won the Instagram battle Benzema had the biggest increase in new followers on Instagram. He received a total of 2.8 million new followers from right before the semi-final and directly after the final. 12 hours later he had gained an additional 200.000 followers. Karim Benzema went from having 50.6 million followers on Instagram on May 4th to having 53.4 million after the final. This is an increase of 5,5%. Benzema is not the only one who could smile after seeing the number of followers gained after the final. See the list of the top 10 players who received the highest number of new followers on Instagram below. Benzema won the Twitter battle On Twitter Benzema went from having 15.2 million to 15.7 million followers after the final. That half a million new followers is only an increase of 3,3%. These are the players who got the highest number of new followers on Twitter between the Champions League semi-final and final. Instagram and Twitter combined As Benzema is the player with the highest number of new followers on both Instagram and Twitter, he is also the one winning the Social Media battle overall. The player with the highest number of followers overall is Marcelo, but he couldn’t get close to Benzema. However, which other players had success over the course? The table below shows us that especially Vini Jr. and and Rodrygo also received many followers. The two managers The team is more than the players, and with that in mind there is others that can happily look at what getting their team to the Champions League final can bring from social media. Read Madrid manager Carlo Ancelotti went from having 7.4 million followers on Instagram to 7.8 million. On Twitter he went from 2.8 million to 2.9 million. Liverpool manager Jürgen Klopp is not that interested in social media, which is why we do not have any numbers on him. On the other hand, we have the numbers for his club. Liverpool’s official Instagram account went from having 37.7 million followers to 38.7 million. On Twitter they went from 20.4 million to 20.6 million new followers. Some good results from Liverpool, even though Real Madrid is unbeatable on social media. Los Blancos started with 115 million followers on Instagram and 41.4 million on Twitter, to now 118 million and 42 million. Social Media is a gold mine For players that have a lot of followers on social media, it can be worth more than having the upper hand on your teammates. There are big amounts of money if you have enough followers. This is easy to see when Cristiano Ronaldo playing in Manchester United has 446 million followers on Instagram. They say he can pocket about 1.5 million GBP for a sponsored post. This amount of money is not what the players in the 2022 Champions League final is earning, but you can be sure the top 10 players in this article can smile whenever they post something sponsored on their accounts. Contact Details BetXpert Christer Johansen +47 929 75 226 christer.johansen@raketech.com

May 30, 2022 03:00 AM Eastern Daylight Time

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The 2022 Leading Entrepreneurs of the World Conference to be held virtually

1BusinessWorld

Registration for the 2022 Leading Entrepreneurs of the World Conference is now open! The 2022 Leading Entrepreneurs of the World Conference, takes place as a virtual event, from Monday, June 6, through Friday, June 10. As part of 1BusinessWorld, Leading Entrepreneurs of the World is one of the largest and most comprehensive entrepreneurial business and entrepreneurial platforms and events in the world and features entrepreneurs, founders and business leaders presenting on cutting-edge topics and the latest industry developments. This year’s event is shaping up to deliver an unparalleled selection of more than 100 founders, entrepreneurs, business leaders, and experts including: · Carl-Magnus Norden, founder & executive chairman, Volta Trucks · Ahmad Wani, co-founder & CEO, One Concern · Kerry Siggins, CEO, StoneAge · Mette Dyhrberg, founder & CEO, Mymee · Steven Hoffman, founder & CEO, Founders Space · Henning Stein, Global Head Thought Leadership & Market Strategy, Invesco · David Teten, managing partner, Versatile Venture Capital · Karl Alomar, managing partner, M13 For more information on the speakers, the program and to register please visit the 2022 LEW Conference virtual event environment: https://events.zoom.us/e/view/_LwgIoXQQL2gA_LMBaozZA All news and content distribution in partnership with News Direct. About Leading Entrepreneurs of the World As part of 1BusinessWorld, Leading Entrepreneurs of the World is one of the largest and most comprehensive entrepreneurial platforms and events in the world and features entrepreneurs, founders and business leaders presenting on cutting-edge topics and the latest industry developments. Leading Entrepreneurs of the World About 1BusinessWorld 1BusinessWorld is a global business ecosystem, network and marketplace that provides entrepreneurs, business owners and professionals with the information, tools, resources and connectivity needed to succeed throughout their company’s growth journey, toward a better business world. Our vision is based on the reality that we live, work and do business in one global interconnected business environment, and hence our motto: “One World, One Business World”. Our mission is to encourage and support global communication and collaboration among entrepreneurs, professionals, and businesses. 1BusinessWorld Contact Details 1BusinessWorld Media Enquiries +1 212-220-6677 info@1businessworld.com Company Website https://1businessworld.com

May 29, 2022 01:27 PM Eastern Daylight Time

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The 2022 Leading Entrepreneurs of the World Conference starts in few days

1BusinessWorld

As part of 1BusinessWorld, Leading Entrepreneurs of the World is one of the largest and most comprehensive entrepreneurial platforms in the world and features entrepreneurs, founders and business leaders presenting on cutting-edge topics and the latest industry developments. The 2022 Leading Entrepreneurs of the World Conference is all about the power of entrepreneurship and leadership in action, and will be held virtually from Monday, June 6, through Friday, June 10. An unparalleled group of more than 100 extraordinary founders, entrepreneurs, business leaders, and subject-matter experts present at this year's event, including: · Teague Egan, CEO, EnergyX · Carl-Magnus Norden, founder & executive chairman, Volta Trucks · Ahmad Wani, co-founder & CEO, One Concern · Marcela Sapone, Co-founder & CEO, Alfred · Kerry Siggins, CEO, StoneAge · Jason Bennick, President, Digital Innovation, DIG Holdings, GA Telesis · Henning Stein, Global Head Thought Leadership & Market Strategy, Invesco · David Teten, managing partner, Versatile VC · Karl Alomar, managing partner, M13 · Erik Huberman, Founder & CEO, Hawke Media · Troy LeMaile-Stovall, CEO, TEDCO The LEW Conference is a unique opportunity to hear from some incredible people on cutting-edge topics and the latest industry developments, and to connect with them at the event. More information on the speakers, the program, can be accessed through the 2022 LEW Conference virtual event site: https://events.zoom.us/e/view/_LwgIoXQQL2gA_LMBaozZA All news and content distribution in partnership with News Direct. About Leading Entrepreneurs of the World As part of 1BusinessWorld, Leading Entrepreneurs of the World is one of the largest and most comprehensive entrepreneurial platforms and events in the world and features entrepreneurs, founders and business leaders presenting on cutting-edge topics and the latest industry developments. Leading Entrepreneurs of the World About 1BusinessWorld 1BusinessWorld is a global business ecosystem, network and marketplace that provides entrepreneurs, business owners and professionals with the information, tools, resources and connectivity needed to succeed throughout their company’s growth journey, toward a better business world. Our vision is based on the reality that we live, work and do business in one global interconnected business environment, and hence our motto: “One World, One Business World”. Our mission is to encourage and support global communication and collaboration among entrepreneurs, professionals, and businesses. 1BusinessWorld Contact Details 1BusinessWorld Media Enquiries info@1businessworld.com Company Website https://1businessworld.com

May 27, 2022 03:01 PM Eastern Daylight Time

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Why Influencer Marketing is Taking Over Online Advertising

TCM DIGITAL

TCM has launched NinjaInfluence, an all-in-one Influencer Marketing AI SaaS platform that provides an affordable yet powerful use of influencer marketing that enables eCommerce businesses to deal with increased ad costs and reduced marketing budgets due to unstable market sentiment. On Tuesday, May 24th, The Snap Company announced it will miss its projections due to decreased ad spending. The announcement triggered a spiral effect for most ad-driven super techs, such as Google and Facebook. This came as no surprise given the current environment, along with rising ad prices and macro headwinds likely to extend to every region of digital advertising. An article published by CNBC earlier this week states, “Social media companies were already having a rough year from the cutback in digital ad spending caused by rising inflation, supply chain challenges, and the war in Ukraine. Forecasts for the second quarter called for meager growth at best, and stock prices were getting hammered.” Following Snap’s disclosure, JMP Securities analysts shared, “Macro headwinds likely extend to all digital advertising.” They added that brand budgets, and especially digital ones, “are more at risk of being reduced as companies tighten ad budgets,” while direct response ads, or those that encourage viewers to take immediate action, are “more connected to consumer spend, particularly eCommerce.” Read the full CNBC article here. The eCommerce space is seeking alternative means to cut down advertising spending amid rising costs of social media ads in an environment that's highly volatile. Even now while ad costs rise, eCommerce has seen a massive uptick since the start of the pandemic, expected to total $5.55 trillion in 2022 and to grow by almost $11 trillion between 2021 and 2025. This increase can also be attributed to the effect of influenceres/online creators. An authentic and engaging presence online is critical to being disruptive in a saturated marketed experience. People want to be wowed, connect to something, and belong to a community. Enter influencers, a person valued by the audience much more than the classic pop-up ad. With such dedicated followings, you can shorten the sales cycle by standing apart from your competition. A strong brand doesn’t only optimize performance marketing in the short term but also makes it a source of sustainable growth. Stronger brands draw more organic acquisitions, retain more customers, and command higher sales. As the digital space becomes more crowded, brand identity and brand awareness will only become more crucial. When time is a critical commodity,one needs to be fast, agile, and ahead of its competitors. One needs to focus on brand equity and improve upon one's brand loyalty while maintaining one's ad spend. While inflationary pressure affects purchasing decisions, brands must strengthen their community reach and customer relationships. After spending over eight years operating within the eCommerce space both as an eCommerce seller and as a leading aggregator, we have experienced community creation, aptly named influencer marketing, first hand. But how do you go about finding the right influencers? Even if you do find the right influencers, how would you manage them, monetize, measure performance, and still be able to attend one's eCommerce business? Welcome to the solution of NinjaInfluence, TCM’s disruptive influencer marketing platform. With our dynamic and elastic AI search engine, we have curated a database of over 140 million influencers for you to filter and pinpoint the perfect brand representative. Each will be the champion brand ambassador and increase sales. Within the platform, you can conduct research, outreach, and campaign management along with tracking your real-time sales and social metrics. Even making payments to your influencers are just a click away using NinjaInfluence. You do not have to take the journey alone. Our team of Influencer Managers is here to oversee the entire process, from discovering and identifying the right influencer, to outreach and sending customized messages all the way to managing your entire marketing influencers funnel, your own dedicated Influencers Manager. With the assistance of the Influencer Manager, negotiate everything from partnership terms to campaign management as they set up eCommerce coupons, tracking links for sales, and social engagement. On June 1st at 9:00 am ET, the Ninjainfluence team will be conducting a live webinar. We invite you to join our live demonstration and roundtable discussion as we tackle the alternative means of online advertising and how to best engage with Influencers for the maximum outcome. To save your seat, click to register and write "Save my seat for the upcoming webinar." About NinjaInfluence NinjaInfluence is an influencer marketing software that supports users in easily managing their strategies and communicating with influencers/creators. Following up on its predecessor, NinjaOutreach, it provides access to over 140 million influencers across Instagram, TikTok, YouTube, and Twitter. In addition to its established search engine, NinjaInfluence offers a multitude of features such as eCommerce integration, full analytics dashboards, smart search manager, internal payment platform, related profile recommendation engine and a consolidated CRM-like workspace. Scalable and effective through its use of powerful big data technology, NinjaInfluence searches through millions of creators to intelligently identify qualified influencer leads, and enable the launch of influencer campaigns with traceable ROI. For more information, a free trial, or to subscribe to NinjaInfluence, visit https://NinjaInfluence.com/. Contact Details Gabi Bar +1 845-709-8324 gabi@tcmdigital.com Company Website https://ninjainfluence.com/

May 27, 2022 09:30 AM Eastern Daylight Time

1BusinessWorld Names News Direct as its Exclusive News and Content Distribution Provider

1BusinessWorld

1BusinessWorld (1BW) today announced that is has named News Direct as its exclusive partner for news and content distribution. This relationship leverages the natural synergies between News Direct, a modern digital content distribution platform, and 1BW, the online global business ecosystem that provides information, resources and business solutions for entrepreneurs and businesses from around the world. The two organizations envision a multidimensional relationship in which companies and their leaders are empowered to highlight and furnish their expertise, thought leadership and unique insights to peers, investors, customers and fellow entrepreneurs using the innovative tools of each respective platform. 1BW’s suite of offerings enable companies to showcase their brand, connect with other businesses and professionals, build a strong infrastructure for revenue and growth and aid in international expansion. This is accomplished through a variety of professional development programs, service offerings and high-profile events such as Leading Entrepreneurs of the World (LEW) and Young Entrepreneurs of the World (YEW). News Direct is the first newswire built for modern media outreach, offering an intuitive, automated, highly secure, cloud-based SaaS workflow, in-platform stakeholder collaboration, flat-rate, economical pricing and the unique capability of distributing both traditional news release content as well as standalone digital multimedia formats to a comprehensive global network of media and online news destinations that have historically been limited to accepting predominantly text-based newswire content. “This partnership brings together two forward-looking platforms designed to assist emerging companies in promoting and building brand awareness and maximizing the collective experience and wisdom of a global community of entrepreneurs who can share the common experiences and challenges of establishing and sustaining a successful business,” noted Gregg Castano, News Direct founder and CEO. Stelios Hatzakis, 1BW CEO, stated “We are thrilled to be able to offer News Direct’s innovative distribution capabilities to our community of professionals and provide them with some unique advantages available only within our ecosystem. We’re extremely proud to associate ourselves with a company which we believe represents the future of news and content distribution.” About 1BusinessWorld 1BusinessWorld is a global business ecosystem, network and marketplace that provides entrepreneurs, business owners and professionals with the information, tools, resources and connectivity needed to succeed throughout their company’s growth journey, toward a better business world. Our vision is based on the reality that we live, work and do business in one global interconnected business environment, and hence our motto: “One World, One Business World”. Our mission is to encourage and support global communication and collaboration among entrepreneurs, professionals and businesses. www.1businessworld.com About News Direct News Direct provides news and content distribution for PR, IR, Corporate Communications and Marketing professionals. Our automated platform delivers a completely-reimagined, intuitive workflow, industry-leading security, transparent, flat-rate pricing and actionable analytics. Further, News Direct has deployed an array of innovation including advanced automation, isolation cloud technology and custom software for the most dynamic, efficient and flexible platform available today. To learn more visit newsdirect.com or follow us on LinkedIn, Twitter, Facebook, Instagram or YouTube. Contact Details 1BusinessWorld, Inc. Media Inquiries info@1businessworld.com News Direct Neil Hershberg +1 475-291-0591 neil.hershberg@newsdirect.com Company Website https://1businessworld.com

May 26, 2022 01:50 PM Eastern Daylight Time

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