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CSG to Present at J.P. Morgan’s 50th Annual Global Technology, Media and Communications Conference

CSG

DENVER, May 11, 2022 – CSG ® (NASDAQ: CSGS) today announced that the company will present at the J.P. Morgan’s 50th Annual Global Technology, Media and Communications Conference on Tuesday, May 24, 2022. The presentation will be held at 2:10pm EST and will feature comments from CSG chief executive officer Brian Shepherd. The conference presentation will be available via webcast here. About CSG CSG is a leader in innovative customer engagement, revenue management and payments solutions that make ordinary customer experiences extraordinary. Our cloud-first architecture and customer-obsessed mindset help companies around the world launch new digital services, expand into new markets, and create dynamic experiences that capture new customers and build brand loyalty. For 40 years, CSG’s technologies and people have helped some of the world’s most recognizable brands solve their toughest business challenges and evolve to meet the demands of today’s digital economy with future-ready solutions that drive exceptional customer experiences. With 5,000 employees in over 20 countries, CSG is the trusted technology provider for leading global brands in telecommunications, retail, financial services, and healthcare. Our solutions deliver real world outcomes to more than 900 customers in over 120 countries. To learn more, visit us at csgi.com and connect with us on LinkedIn and Twitter. Copyright © 2022 CSG Systems International, Inc. and/or its affiliates (“CSG”). All rights reserved. CSG® is a registered trademark of CSG Systems International, Inc. All third-party trademarks, service marks, and/or product names which are referenced in this document are the property of their respective owners, and all rights therein are reserved. Contacts: John Rea Investor Relations +1 (210) 687-4409 john.rea@csgi.com Contact Details Tammy Hovey +1 917-520-2751 tammy.hovey@csgi.com Company Website https://www.csgi.com

May 11, 2022 06:30 AM Mountain Daylight Time

Kivvit Named Reed Awards’ Public Affairs Firm of The Year for Third Year in a Row

Kivvit

Kivvit was recognized across a range of categories at the 2022 Reed Awards last week, becoming the first firm to earn the title of Public Affairs Firm of the Year for three consecutive years. Kivvit also won 10 awards for its impactful work with the State of New Jersey Department of Health, demonstrating the success of the firm’s data-driven and strategic creative and messaging approach around business, politics and public advocacy issues. The awards spanned across best in TV (English and Spanish language), online video, use of AR, and more. Kivvit has worked to amplify Department of Health messaging and resources to change public behavior and mitigate the effects of COVID-19 since the early stages of the pandemic in April 2020. Since then, Kivvit’s work has evolved to encompass a multitude of strategies, leveraging state-of-the-art insights and thousands of ads in dozens of languages. This high-impact work with the Department of Health has led to measurable, life-saving results reflected by an improvement in statewide COVID-19 testing rates and the success of the state’s vaccination efforts. Kivvit also secured a win for work with the Environmental League of Massachusetts IE PAC on an environmental and climate advocacy platform for Boston Mayor Michelle Wu’s mayoral race. See the full list of Kivvit’s wins here. This recognition comes on the heels of Kivvit’s success at this year’s PRovoke SABRE Awards, winning four of the most prestigious awards in North America for work with the New Jersey Department of Health and Anheuser-Busch. Of Kivvit’s work with the New Jersey Department of Health, Paul Holmes, chair of the SABRE judges, described the campaign as “everything our judges are looking for in a modern 21st century public relations campaign. It was data-driven, with sharp insights and impressive creativity across multiple channels, and—most important—it resulted in real, measurable behavior change. It’s no exaggeration to say that this campaign saved lives.” About Kivvit Kivvit is one of the largest and fastest-growing independent strategic communications and public affairs firms in the United States, with over 130 professionals across six offices in Boston, Chicago, Miami, New York, New Jersey, and Washington, D.C. Kivvit has earned over 60 awards and recognitions in the past 5 years, including Public Affairs of the Year (Reed Awards), Digital Agency of the Year (PRovoke SABRE North America), Most Innovative Agency (Bulldog Stars of PR Awards), and a Best Agency to Work For (PRovoke). Kivvit also leads O'Dwyer's national rankings of independent communications firms across multiple categories, including #1 for Real Estate Finance & Development, #2 for Energy and Non-Profit, #4 for Purpose and Corporate Social Responsibility. To learn more and see what we do, visit www.Kivvit.com and follow us @TeamKivvit. Contact Details Zach Silber +1 212-929-0669 zsilber@kivvit.com Company Website https://www.kivvit.com/

May 10, 2022 02:19 PM Eastern Daylight Time

Goodway Group Ranks Among Highest-Scoring Businesses on Inc. Magazine’s Annual List of Best Workplaces for 2022

Goodway Group

Goodway Group has been named to Inc. magazine’s annual Best Workplaces list. Featured in the May/June 2022 issue, hitting newsstands on May 17, 2022, and prominently featured on Inc.com, the list is the result of a comprehensive measurement of American companies that have excelled in creating exceptional workplaces and company culture, whether operating in a physical or virtual facility. Goodway Group is an independently-owned, professional marketing services firm at the intersection of media, technology and data, partnering with clients to advance their business objectives. The agency, powered by the brightest humans at the forefront of the ad tech industry, eagerly embraces change – continually adapting and innovating to lead the way for modern marketers to trailblaze through the digital frontier. Inc’s Best Workplaces is the latest recognition to be awarded to the forward-thinking agency for its unique work culture that prioritizes professional growth and flexibility, as well as excellence in its client service areas. A remote workforce pioneer, Goodway Group adopted the work-from-home model more than 14 years ago to provide its employees with the flexibility to work when, where and how they want regardless of their circumstances. Coined as “work-life” integration, the model enables employees to maintain a healthy work-life balance. The agency’s benefits package and novel company programs reflect its values and commitment to creating a culture focused on the whole individual that prioritizes both personal needs and professional development. This includes industry staples like a flexible work model as well as novel programs and initiatives including Dedicated Development Days, which benefits employees by allowing uninterrupted time for professional development each month and Goodway Cares, a 501(c)(3) founded in 2016 that allows employees to support the agency in providing pro-bono strategy, consulting and media execution to budding non-profit organizations. Learn more on Goodway Group’s Careers page. After collecting data from thousands of submissions, Inc. selected 475 honorees this year. Each company that was nominated took part in an employee survey, conducted by Quantum Workplace, which included topics such as management effectiveness, perks, fostering employee growth, and overall company culture. The organization’s benefits were also audited to determine overall score and ranking. “We are honored to be named an exceptional workplace by Inc’s Best Workplaces. Our award-winning culture is attributed, in part, to our ability to remain fiercely independent. In our industry, our competitors are often large, publicly held agencies who have a responsibility to a variety of stakeholders,” commented Dave Wolk, CEO at Goodway Group. “We are fortunate to answer only to our employees and our clients, which allows us to stay hyper-focused on their best interests and collaboratively drive meaningful business outcomes. We refer to this as our infinity loop – we take care of our employees, so they take care of our clients. It has become a virtuous cycle that propels us forward with innovation and fortitude.” “Not long ago, the term ‘best workplace’ would have conjured up images of open-office designs with stocked snack fridges,” says Inc. editor-in-chief Scott Omelianuk. “Yet given the widespread adoption of remote work, the concept of the workplace has shifted. This year, Inc. has recognized the organizations dedicated to redefining and enriching the workplace in the face of the pandemic.” About Goodway Group Goodway Group is a leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK. Our diverse team of digital strategists, media practitioners, technologists, and data scientists have won the most prestigious awards for innovative marketing technology, impactful work, and inclusive remote-first places to work including being honored as a multi-year Ad Age Best Places to Work, AdExchanger’s Best Use of Technology by an Agency Award, and two MarTech Breakthrough Awards. The firm deploys deep expertise across both consumer and B2B marketing, including brand-performance advertising, retail media and commerce, and advanced analytics using proprietary digital programmatic technologies, data, analytics methodologies, and consultation. Goodway Group is an independent and remote-first media and marketing services firm with a 90+ year history. Find Goodway Group online at goodwaygroup.com or follow us on Facebook, Twitter or LinkedIn. About Inc. Media The world’s most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community to build great companies. Its award-winning multiplatform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers, and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Conference is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit www.inc.com. About Quantum Workplace Quantum Workplace, based in Omaha, Nebraska, is an HR technology company that serves organizations through employee-engagement surveys, action-planning tools, exit surveys, peer-to-peer recognition, performance evaluations, goal tracking, and leadership assessment. For more information, visit QuantumWorkplace.com. Contact Details Kite Hill PR for Goodway Group Patrice Gamble goodway@kitehillpr.com Company Website https://www.goodwaygroup.com/

May 10, 2022 02:00 PM Eastern Daylight Time

DermTech Helps Detect Skin Cancer Through a Smart Sticker Instead of a Scalpel

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/9SD9aKn3328 Would it surprise you to know that one in five Americans develop skin cancer by the age of 70? In fact, more than two people die of skin cancer in the U.S. every hour. It is one of the deadliest forms of skin cancer and one of the most common cancers diagnosed in the U.S. Because of the nation-wide closures of dermatology offices during the pandemic, there was a significant delay in routine cancer screening which impaired referrals for preliminary cancer diagnoses. This means there is a potential backlog of undiagnosed skin cancers. Even prior to the pandemic, only 16 percent of Americans ages 18-29 surveyed in a 2018 study stated that they visited a dermatologist’s office in the past 12 months. What if there were an innovative and painless ways to get your moles checked at home via a telehealth appointment and under clinician supervision? DermTech’s reliable and patient-friendly test, the DermTech Melanoma Test, enhances early melanoma detection by accurately ruling out melanoma. It uses a non-invasive Smart Sticker to gently lift skin cells from the surface of the skin, which are tested for the presence of genomic markers associated with melanoma. A negative test result means there is greater than 99% probability that the mole is not melanoma. The Smart Sticker is simply pressed onto the spot, lifted off and then sent to DermTech’s lab. Patients can access the DermTech Melanoma Test at dermatologists’ offices, through certain primary care providers or remotely via telehealth in 44 states. For more information visit: https://dermtech.com/ Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 10, 2022 01:30 PM Eastern Daylight Time

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Liz Bauer Named Chief Experience Officer to Turbocharge CSG Growth

CSG

CSG ® (NASDAQ: CSGS) today announced Liz Bauer as executive vice president and chief experience officer, a new role designed to connect the power of CSG’s people and culture with its obsession to help customers solve their toughest business problems. Bauer’s expanded leadership responsibilities now include CSG’s employee and customer experiences, marketing, sales enablement and communications. In this role, Bauer will amplify the impact CSG employees make as they strive every day to envision, invent and shape a better, more future-ready world. “Liz is one of the best, most connected, most impact driven executives with whom I have ever worked,” said Brian Shepherd, CEO of CSG. “Unleashing the power and collective impact of our diverse, global team under her leadership can help us delight our customers and our employees even more as we continue to execute against our bold $2 billion and beyond people-centric, growth strategy.” A 20+ year veteran of CSG, Bauer’s influence has stretched across the company’s growth strategy, values-based culture, investor and analyst relations, marketing, and its customer-first business approach. With the addition of people and culture, Bauer will guide CSG’s flexible-first workplace of the future philosophy focused on the continued elevation of CSG’s culture; advancement of diversity, equity and inclusion; and development and support for all of its global employees. “CSG’s success is founded on doing what’s right for our people so that they can do what’s best for our customers,” said Bauer. “Extraordinary customer experience starts with the employee, and that is why we’re bringing our people and customer experience teams closer together. I’m honored to lead these talented teams as we elevate all of the amazing experiences that CSG proudly enables for many of the best brands in exciting high growth industry verticals all around the world.” In addition to her work at CSG, Bauer is a current and founding member of the TM Forum Diversity & Inclusion Council and member of the World 50 CXO community. She served on the board of the National Investor Relations Institute, the founding board of West Denver Preparatory Charter School and previously chaired the Rocky Mountain WICT Gala. # # # About CSG CSG is a leader in innovative customer engagement, revenue management and payments solutions that make ordinary customer experiences extraordinary. Our cloud-first architecture and customer-obsessed mindset help companies around the world launch new digital services, expand into new markets, and create dynamic experiences that capture new customers and build brand loyalty. For 40 years, CSG’s technologies and people have helped some of the world’s most recognizable brands solve their toughest business challenges and evolve to meet the demands of today’s digital economy with future-ready solutions that drive exceptional customer experiences. With 5,000 employees in over 20 countries, CSG is the trusted technology provider for leading global brands in telecommunications, retail, financial services, and healthcare. Our solutions deliver real world outcomes to more than 900 customers in over 120 countries. To learn more, visit us at csgi.com and connect with us on LinkedIn and Twitter. Copyright © 2022 CSG Systems International, Inc. and/or its affiliates (“CSG”). All rights reserved. CSG® is a registered trademark of CSG Systems International, Inc. All third-party trademarks, service marks, and/or product names which are referenced in this document are the property of their respective owners, and all rights therein are reserved. Mastercard Bill Pay Exchange is a trademark of Mastercard International Incorporated. Contacts: Tammy Hovey Global Public Relations +1 (917) 520-2751 tammy.hovey@csgi.com John Rea Investor Relations +1 (210) 687-4409 john.rea@csgi.com Contact Details CSG Tammy Hovey +1 917-520-2751 tammy.hovey@csgi.com Company Website https://www.csgi.com

May 10, 2022 06:30 AM Mountain Daylight Time

The Hidden Cost of Debt on Your Mental Health

YourUpdateTV

May is Mental Health Awareness Month, and with 80% of Americans in debt amid inflation and rising interest rates one of the biggest factors impacting our mental health that not enough people are talking about is financial debt. Recently, licensed clinical psychologist and National Debt Relief Financial Wellness Board Member, Dr. Regine Muradian conducted a satellite media tour to discuss why self-care is important during challenging financial times. A video accompanying this announcement is available at: https://youtu.be/h_cczQ9fKS8 A recent survey by National Debt Relief sought to uncover “The Hidden Cost of Debt” to understand the spiraling impact of debt on mental and physical health. The national survey of two thousand Americans revealed a hunger to have a game plan in place so they feel confident in their ability to tackle debt while living their life mentally, physically and financially well. National Debt Relief has helped over 450,000 clients settle their debt by working with creditors and banks to negotiate down the total amount owed in as little as 24-48 months. What’s more, 95% of clients are in a better financial situation, and they are 4x more likely to reach their financial goals and save after one month of completing National Debt Relief’s program. Some of the survey findings include: 7 in 10 people feel like a black cloud hangs over them when they have to pay a bill or loan People lose 200 hours of sleep per year over their debt & have 3 debt nightmares a week 3 in 5 Americans have considered putting off marriage to avoid inheriting their partner’s debt 54% believe having a partner who is in debt is a major reason to get a divorce 69% of respondents said being in debt has made them withdraw from the things they love Continuing to look at the future, 3 in 4 want to pay off all debt so their children won’t have to suffer Nearly three-quarters of those polled wish there were tools and resources available to help them when they were at their worst in debt ( 73% ). While it is very important to deal with the monetary side of debt, it’s also critical to understand how our finances can have a toll on mental health and relationships with friends, relatives, and spouses. Dr. Muradian shares her tips and insights on the best ways to cope with and overcome the hidden costs and burden of debt: Establishing a plan for getting out of debt and get back in control Prioritizing self-care practices through the journey to support mental health, such as: Reframing thoughts by shifting from “I’m in debt” to “I have a plan to get out of debt”. Doing one activity each day for oneself like exercising or reading Having transparent conversations with loved ones (partner, spouse, family or friends) to avoid feelings of isolation. To get started on the path to financial stability, visit nationaldebtrelief.com or call 800-927-6955 for a free consultation. About Dr. Regine Muradian: Dr. Regine Muradian is a licensed clinical psychologist, children’s author, speaker, consultant and mental health advocate. In her clinical practice, Dr. Muradian works with children, adolescents, and adults who present with a wide range of emotional stressors. She specializes in Anxiety and is a Certified Clinical Anxiety Treatment Professional (CCATP), ADHD, Depression, Eating Disorders/Body Image and Executive Functioning and Leadership Training. Dr. Muradian is also a specialist in Psychological, Personality and Neuropsychological Assessments. Dr. Muradian is fluent in French, Romanian, and incorporates her multicultural background and experiences in her clinical practice and trainings. Her focus is on helping people find their passion through exploring their inner strengths and bring these to the surface. There is no age limit to success as it all starts with an idea. How you generate and create that idea is the path to ultimate success. Dr. Muradian has been featured as a national renowned parent expert in outlets not limited to: Good Day LA, UK Talk Radio, WFLA Channel 8, Architectural Digest, FabFitFun, Huffington Post, MSN, CV Weekly, Thrive Global, and Healthline. About National Debt Relief: National Debt Relief (NDR), a BBB A+ Accredited business that helps consumers get out of debt and is committed to empowering people on their financial journey, bringing them back to living their lives and away from focusing on debt. NDR offers a successful alternative to bankruptcy, credit counseling or taking on new loans. As a top-rated debt relief company in the U.S., NDR is proud to have positively impacted the lives of hundreds of thousands of people on their journey to become debt-free. NDR wants to make sure clients succeed and have the best chance to regain control of their finances. Founded in 2009, NDR is values-centric; built on integrity, growth and connection. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 09, 2022 01:00 PM Eastern Daylight Time

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Telos “Mission” NFT Challenge - 175,000 in Crypto Prizes!

Telos Foundation

Telos Blockchain (ticker: TLOS) presents its “Mission NFT Challenge” for digital graphic creators, offering a very attractive prize pool to be shared among contest winners. Telos believes that NFTs are both an art form and a pivoting technology that should be easily and affordably accessible to the masses. As such, Telos strives to facilitate the lowest barrier of entry into the emerging field of NFTs. Utilizing Byt.io, the latest leading NFT marketplace to integrate Telos, end-users will mint and trade their NFTs at unprecedented fast speeds while enjoying industry-low gas fees. The Telos EVM will also offer a congestion-free minting experience that leaves no carbon footprint or any of the front running / MEV that constantly plagues Ethereum users. Furthermore, contract deployment is a fraction of the cost and significantly faster on Telos when compared to virtually every other network, making it a far superior ecosystem to build on. Transactions are instant on Telos! Some Contest Details: The contest opens for registration on Monday May 9th, 12:00 pm EST and participants can submit their projects by Friday, June 24th, 12:00 pm EST. Public Voting on the submissions will take place between Monday May 23rd, 12:00 pm EST to Thursday, June 30th, at 12:00 pm EST. Twenty finalists will be announced on Friday July 1st, 12:00 pm EST and the top five winners will be selected and announced on Tuesday July 5th at 11:00 am EST. Telos encourages all digital artists and aspiring NFT projects to compete in this contest to win one of 5 prizes worth 25,000 TLOS each. Furthermore, an honorable pick by The Big Gooey, Telos’ in-house NFT curator, will award one winner with an additional 50,000 TLOS. The contest and voting will be hosted on the Taikai platform (also built on telos), which recently completed a very successful hackathon for the Telos Ignite contest. The public will vote on all submissions to select the top 20 projects after which a panel of judges will decide on the top five. This maiden NFT contest is inviting artists to bring their NFT projects (ERC 721) and deploy them on the tEVM where they can be minted to be sold on the Byt marketplace or other secondary markets. All additional details and criteria can be found on the Taikai platform through the following link: https://taikai.network/en/telos-foundation/hackathons/nftp-slug/overview About Telos Live since 2018, Telos Blockchain (ticker: TLOS) is a third-generation smart contract platform that offers compatibility with Solidity, Vyper, and Native C++ smart contracts. Telos provides full EVM/Solidity support with fixed low-cost gas fees and no front running and, more uniquely, offers a path to fee-less transactions via its robust native C++ smart contract support. Even while operating as a Net Zero Blockchain, Telos still sustainably supports hundreds of millions of transactions per day, produces blocks in 0.5 second intervals (on a first-in-first-out basis, eliminating front running on the network), and securely validates transactions via a credibly neutral and globally decentralized block producer network. As a result, the Telos blockchain has the throughput needed to facilitate and scale the thriving Metaverse / Web 3.0 landscape better than any other blockchain in existence. Its performance is unrivaled in the industry and was purpose-built to offer speed, scalability, cost-effectiveness, credible decentralization, and end-user fairness. Telos harnesses its power by utilizing tight C++ on the frontend and a custom WASM runtime environment on the backend. About The Foundation The Telos Foundation is a Decentralized Autonomous Organization established as a promotional and funding body to advance the Telos Blockchain Network and provide support to network applications. Contact Details The Team hello@telosfoundation.io Telos NFT Curator The Big Gooey thebiggooey@telosfoundation.io Byt Co-founder Will Perkins will@byt.io Company Website https://www.telos.net/

May 09, 2022 11:06 AM Eastern Daylight Time

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Kivvit Takes Home North America’s Most Prestigious PR Awards at PRovoke SABRE 2022

Kivvit

Kivvit was awarded four of the most prestigious awards in North America at PRovoke’s SABRE 2022 gala last week in New York City, earning recognition from among 2,000+ entries reviewed by a jury of more than 50 industry leaders. The evening’s highest honor – Best in Show – went to Kivvit for its work on the State of New Jersey’s COVID-19 vaccine education campaign. The campaign beat out four other finalists for the Platinum award. A panel of 10 client-side judges who voted for the Best in Show winner. PRovoke Founder and chair of the SABRE judges Paul Holmes described the campaign as “everything our judges are looking for in a modern 21 st century public relations campaign. It was data-driven, with sharp insights and impressive creativity across multiple channels, and—most important—it resulted in real, measurable behavior change. It’s no exaggeration to say that this campaign saved lives.” Additionally, Kivvit partner Anheuser-Busch was named Company of the Year, an award recognizing an organization that has embraced public relations as a key management discipline and demonstrates that public relations has made a significant contribution over the course of the year to its overall performance. Holmes said the company’s data-driven reputation campaign showed “how much CSR and reputation management have changed because of the data and insights smart communicators can bring to the table.” Both Kivvit’s work with the New Jersey Department of Health and Anheuser-Busch also earned Diamond SABRE awards – the most elite category of recognition – for their respective achievement in research and planning as well as measurement and evaluation. The SABRE Awards attract more entries from around the world than any other PR awards program and recognize campaigns that demonstrate the highest levels of strategic planning, creativity, and business results. Kivvit is proud to be recognized in this capacity and stand alongside the best and brightest in the industry. About Kivvit Kivvit is one of the largest and fastest-growing independent strategic communications and public affairs firms in the United States, with over 130 professionals across six offices in Boston, Chicago, Miami, New York, New Jersey, and Washington, D.C. Kivvit has earned over 60 awards and recognitions in the past 5 years, including Public Affairs of the Year (Reed Awards), Digital Agency of the Year (PRovoke SABRE North America), Most Innovative Agency (Bulldog Stars of PR Awards), and a Best Agency to Work For (PRovoke). Kivvit also leads O'Dwyer's national rankings of independent communications firms across multiple categories, including #1 for Real Estate Finance & Development, #2 for Energy and Non-Profit, #4 for Purpose and Corporate Social Responsibility. To learn more and see what we do, visit www.Kivvit.com and follow us @TeamKivvit. Contact Details Zach Silber +1 212-929-0669 zsilber@kivvit.com Company Website https://www.kivvit.com/

May 09, 2022 09:46 AM Eastern Daylight Time

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Marketers differ on the metrics that matter for live events, finds new research from Elevate

Elevate

As international pandemic-related restrictions ease and large-scale events like festivals, international football and rugby tournaments are set to take place, event marketers are eager to get restarted but they will need to justify their budgets. Global staffing partner for brand experiences Elevate commissioned a Censuswide survey of 500 brand decision-makers across the UK, USA, Austria, France and Germany, to understand the metrics that matter to marketers around event activations, and whether they currently have the same understanding of event effectiveness as other marketing activities. By encouraging event marketers to be more demanding in terms of measurable KPIs and evaluated ROI, Elevate hopes its findings will be a game-changer for reporting in the events sector. Most valuable KPI metrics The highest interest is in Net Promoter Score (NPS), Total Purchase Value (TPV) and Visitor Satisfaction Score - data points rarely collected at events. On a country basis, NPS is most valued by the UK as a KPI (29% versus overall 25%). A third (33%) of marketers across the UK favour brand preference score (versus competition) as the most important of KPIs. This is in comparison to other key metrics such as event footfall (20%) and visitor satisfaction score (21%). For larger companies with over 5000 employees, ROI, brand recall score and total purchase value are the most important to them at 50% respectively. Digging into sector-specific trends, retail brands care most for TPV at 47.3%, suggesting that generating immediate sales and optimising the value of these transactions is what is most important to retailers. Whereas for FMCG, it’s the brand preference score that matters the most, at 47% - as most people buy from FMCG brands they prefer, or already know about, so metrics relating to retention or persuading customers to switch are all important. The value of proving face to face interaction is particularly high for Brits in the tech sector - 67% of those in tech in the UK valued this metric most highly versus 30% in tech across regions. Important functionality choices Marketers are divided on how they want to see data. 25% of all respondents would like an easy-to-read on-screen dashboard. Another quarter would prefer benchmarking options in order to track data results against predicted values. Event marketers need to show how their activations work alongside other marketing activities, as well as the impact of the investment. All companies favoured social media monitoring post-event the least (13%). This may be due to the fact that, although post-event social media offers immense value, it only records sentiment, and this cannot be presented to a board of directors as a hard sales-related metric. Smaller companies favour UX functionalities, 75% of companies with less than 500 employees would like an easy-to-read on-screen dashboard, while larger companies prefer benchmarking options, pre, during and post-event data tracking abilities, the ability to produce high-quality reports for department heads, and customisation to add bespoke metrics important to the brand’s objectives (50% respectively). Ed Wood, CEO at Elevate, commented: “It’s clear that there is little industry alignment in terms of how events should and can be measured. Whilst allowing for every event working to different goals, it’s clear that there is room for greater understanding of what’s possible in event measurement across the board. “This is why it was important for us at Elevate to create Impact, a technology platform that enables events, both online and in-person, to be quantitatively measured through the power of live data, offering marketers access to new insights that are being captured for the first time. We have seen it work with clients such as the UK government, and we are now looking forward to a time where data collection at all levels of an event becomes more targeted and receives the investment and focus it merits.” Methodology The research was conducted by Censuswide, with 500 brand decision-makers from the Alcohol, Beauty, FMCG, Retail and Technology categories in UK, USA, Austria, Germany and France. Censuswide abide by and employ members of the Market Research Society which is based on the ESOMAR principles. About Elevate Elevate is an award-winning global event staffing agency that connects people with brands. We lead the industry by enriching brand-consumer relationships through positive human connections. In the highly competitive world of experiential staffing, Elevate stands head and shoulders above other agencies and are the only truly global events staffing agency with offices in London, Paris, Berlin, Austria and Los Angeles. We partner with clients from around the world to deliver lasting moments of engagements via marketing agencies such as Jack Morton, Havas, McCann, NCompass and Octagon and working with brands such as Facebook, Jägermeister, Oculus, Boots Walgreens Alliance and EA Games amongst others. Contact Details Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://weareelevate.global/

May 09, 2022 09:30 AM Eastern Daylight Time

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