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MultiversX Rivals the World’s Largest Hackathon Prize Fund of $1M to Expand the Blockchain Ecosystem at xDay 2023

STORM Partners

Sep 22nd, 2023 - MultiversX has announced the launch of its global development event, the xDay Hackathon, to further expand the Web3 ecosystem for new and emerging projects. Organized alongside Encode and Dora Hacks, the event is powered by its esteemed partners, including Google Cloud, Tencent Cloud and Deutsche Telekom, offering prizes and funding of up to $1M. MultiversX is offering one of the largest hackathon prize funds in history. Beyond cash and seed funding rewards, the grand prize offers the winning project an exclusive spot on the xLaunchpad platform. This grants them access to an incubation platform that provides emerging projects with assistance in multiple areas including: funding, legal & compliance, marketing and developer support amongst other services, while also giving access to a community of over 100,000 users. The xDay Hackathon has already garnered impressive interest, with over 500 participants registered. The event has been designed to offer invaluable learning opportunities, including 19 workshops and 4 AMA sessions. Developers can build tools, scripts or smart contracts in languages like Rust, C/C++, Python, and TypeScript, making the xDay Hackathon a global call for coders of all skill levels. " The xDay Hackathon is the very best time to build. Builders, tools, prizes, funding. Everything is ready for the global builder community. Time for builders to explore new ways of utilizing the unique capabilities of the MultiversX network. " says Beniamin Mincu, CEO of MultiversX. Registrations for the xDay Hackathon are still open at xday.com/hackathon until October 16th. The event spans across six tracks: AI, DeFi, Payments, Infrastructure & Dev Tooling, Mobile Apps, Gaming & Metaverse, running from September 21st to October 20th. While the event is hosted online, the grand finale will be held at the xDay conference, in Bucharest, Romania, with optional in-person attendance. The MultiversX ecosystem has rapidly grown to become a leading force in the blockchain space, boasting an impressive 2.3 million wallets, over 345 million processed transactions, and a thriving community of builders with 2,500+ tokens, 6,500+ applications and over 2 million NFTs created. About MultiversX MultiversX is a highly scalable, secure and decentralized blockchain network created to enable radically new applications, for users, businesses, society, and the new metaverse frontier. About Encode Encode Club is a leading web3 education community. Its mission is to help ambitious, talented people achieve personal and professional goals together in web3. Encode does this through organising high-quality programmes including hackathons, coding bootcamps, educational workshops, and accelerators in partnership with the leading blockchain protocols. Once participating in the programming, they help people get hired through the dedicated recruitment arm or receive investment through the investment fund. About DoraHacks DoraHacks is a global hackathon organizer and one of the world's most active developer incentive platforms. It creates a global hacker movement in blockchain, quantum computing and space tech, and provides a wide range of toolkits to help developers around the world team up and fund their ideas and BUIDLs via hackathons, bounties, grants and more. Distributed by STORM Partners. Contact Adrian Bono for interviews and quotes - adrian.bono@storm.partners or telegram @STORMPartners Contact Details Media Contact: Dan Voicu, Head of Communications dan.voicu@multiversx.com

September 22, 2023 10:49 AM Eastern Daylight Time

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TECH SOLUTIONS FOR BUSY FAMILIES & CONNECTED PARENTS

News Media Group, Inc.

Contact Details Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

September 22, 2023 06:00 AM Eastern Daylight Time

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Boost Mobile is Now Offering New Customers Unlimited Wireless for Only $12.50 for Their First Month

Benzinga

In the midst of rising inflation rates and economic downturns, individuals are feeling the pressure to reduce their expenses in any way possible. One area where people are looking to make substantial savings is their recurring bills, such as phone bills. As the cost of living continues to increase, households are reevaluating their budgets and searching for alternatives that better align with their tighter financial constraints. One carrier that solves this problem is Boost Mobile (NASDAQ: DISH) – offering one month of unlimited data for $12.50 for your first month as part of their introductory offer. 1 The pressure to save is particularly evident among young adults in their 20s and 30s, who, perhaps unsurprisingly, often continue to stay on the same cell phone plans that their parents signed them up for during their school years. Despite progress in various aspects of their lives, such as shouldering their own financial responsibilities and repaying student loans, up to 53% of millennial adults are still on their parent’s plan. Those who do pay for their own cell phone bills are often looking for plans that don’t break the bank but still provide good coverage. For those looking for phone plans that offer reduced rates or better value for money, Boost Mobile is a budget-friendly option. With Boost Mobile individuals can effectively trim their monthly expenditures without sacrificing essential communication. When it comes to prepaid providers, Boost Mobile is one of the best in the game. CNET recently named Boost Mobile’s $25 unlimited plan 1 one of the “ Best Prepaid Phone Plans.” One of the best aspects of Boost Mobile is their approach to contracts, or rather, the absence of them. With no contracts, users have the flexibility to choose plans that align with their needs without being tied to long-term commitments. Boost Mobile also boasts some of the lowest prices in the market, making it an attractive choice for budget-conscious individuals. The broad coverage provided by Boost Mobile ensures reliable connectivity across numerous locations. Boost plans to leverage its 2.5 GHz spectrum and deploy Massive MIMO radio technology to achieve this goal. The Massive MIMO technology can deliver greater capacity than current LTE systems, which will enable Boost to offer faster speeds, increased network capacity and an overall better experience for its wireless customers. Another distinguishing feature is the eSIM capability, allowing users to activate their service digitally without the need for a physical SIM card. Additionally, Boost Mobile enables users to roam in Mexico for only an additional $5/mo., ensuring seamless communication while traveling. All of Boost Mobile's plans include unlimited talk and text, along with hotspot capabilities, offering users comprehensive communication options. The company’s BoostOne app also offers a unique feature where users can bill credits by participating in various activities like playing games. These features and benefits make Boost Mobile a solid choice for consumers seeking a convenient, reasonably priced and feature-rich mobile service provider while having fun in the process! Boost Mobile has recently introduced a new unlimited plan that is just $12.50 for the first month – offering unlimited talk, text and data for $25 per month. 1 This plan stands out from the crowd as it is not tied to 12-month increments, unlike the 12-month plan offered by players like Mint Mobile. This offer is only available to new Boost customers who bring their own phone or purchase a full SRP phone from Boost Mobile. This promotional offer includes a free SIM Kit, which is valued at $9.99, and free shipping, adding even more convenience and savings to the package. This deal is compatible with most unlocked GSM phones, allowing customers to enjoy these benefits without the need to purchase a new device. The company's commitment to providing value to its customers is evident in its no-contract policy. The company’s BoostOne app also offers daily discount opportunities. Given all the benefits it offers, Boost Mobile seems to be a highly attractive choice for those seeking a reliable and cost-effective cell phone service provider. Get this offer now before it goes away. 1 After 30GB high speed monthly data allotment is exceeded, speeds may be reduced for the remainder of the month. Taxes and fees extra. Requires AutoPay. This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

September 21, 2023 05:09 PM Eastern Daylight Time

Meet FiscalNoteGPT From FiscalNote (NYSE: NOTE), A First-Of-Its-Kind AI Tool Tailored To Legal and Regulatory Workflows

Benzinga

FiscalNote Holdings Inc. (NASDAQ: NOTE) has taken a monumental leap forward in redefining the policy and regulatory landscape with the introduction of FiscalNoteGPT. This cutting-edge AI system, purposefully crafted for the unique intricacies of the industry, marks a significant milestone in FiscalNote's ongoing commitment to delivering innovative solutions tailored to the challenges of policy and regulation. In a visionary move, FiscalNote has harnessed the power of artificial intelligence through strategic partnerships with technology giants OpenAI, Alphabet (NASDAQ: GOOG), and Microsoft (NASDAQ: MSFT). These strategic collaborations harness the respective strengths of these tech leaders, augmenting FiscalNote's ability to offer a truly transformative solution. The introduction of FiscalNoteGPT could redefine the landscape of policy and regulatory intelligence by capitalizing on advanced AI capabilities. This system represents a culmination of in-depth industry knowledge and technological prowess, enabling organizations to navigate intricate regulatory terrains with unparalleled precision. At the heart of this innovation lies the integration of machine learning algorithms, natural language processing and predictive analytics – meticulously calibrated to cater to the dynamic demands of the policy and regulatory domain. FiscalNoteGPT demonstrates the potential to analyze vast amounts of legislative and regulatory content, effectively identifying trends, predicting impacts and providing actionable insights to its users. This AI innovation addresses a critical gap in the industry, empowering professionals to streamline their workflows and make informed decisions swiftly. FiscalNoteGPT's exceptional capabilities extend to automating tasks that traditionally demanded exhaustive manual labor, thereby freeing up valuable resources for strategic analysis and decision-making. With FiscalNoteGPT, the industry now has a transformative tool that can distill voluminous regulatory data into comprehensible and actionable intelligence; organizations can anticipate trends, navigate changes and make well-informed decisions, thus positioning themselves for success within the evolving regulatory landscape. “With this groundbreaking new release, we continue to push the boundaries of AI innovation in a way that benefits both FiscalNote and the industry,” said Josh Resnik, President and Chief Operating Officer of FiscalNote. “No one is in a more unique position to do so than FiscalNote, given our 10 years of leadership in applying AI to a broad array of proprietary and external data and information in the regulatory and policy domain. What also sets FiscalNoteGPT apart as a clear, competitive differentiator are our proprietary databases, consisting of thousands of trusted internal and external sources, which means our customers can engage with confidence to help guide and inform their decisions and results.” For a more comprehensive understanding of the profound impact and capabilities of FiscalNoteGPT, including details on partnerships with Open AI, Google and Microsoft, please refer to the original press release available here. This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

September 21, 2023 05:04 PM Eastern Daylight Time

RIP Wall Street vs. Main Street

Benzinga

Whenever the retail news talks about Wall Street vs. Main Street, I just chuckle. Wall Street vs. Main Street is long gone. The new market structure is entirely different now, with exciting new opportunities for retail traders and investors. The term “Wall Street” referred to the giant Sell-Side Institutions, the big banks and investment firms which once dominated the market. Big banks were the power and money behind most transactions. That dominance ended in 2008 with the banking debacle of that era. “Wall Street” has never been the same. Banks are struggling. Should you be worried? No. What you should be focused on are the Giant Buy-Side Institutions, which I call “the Dark Pools” since they transact orders on hidden Dark Pool venues. They are now the dominant force behind the scenes. They create a slow but massive liquidity draw when millions of shares of stock are bought slowly over time. This creates a huge hidden opportunity for both retail traders and investors. The Big Banks are always in the news. Not so with the Dark Pools, but they control 130 trillion dollars of assets under management worldwide. While the big banks’ revenue growth is eroding due to the growth of crypto currencies and all the variables of blockchain technology, the Dark Pools have been buying up huge quantities of the top crypto currencies to create new ETFs and other new investment and trading products. They are already making huge profits on these new derivatives. Peer-to-Peer transactions are growing in popularity. The banks’ role as intermediaries, as “vital and necessary to the global monetary system,” is in question. When all transactions are digital and the use of virtual wallets is the new normal, will we need banks as intermediaries for transactions between corporations, small businesses, consumers or government? Meanwhile, the Dark Pools manage the vast majority of 401(k)s and other retirement accounts. THEY are vital to the stability of the middle class of America. The Giant Buy-Side Institutions are usurping the big banks’ profitability from underwriting IPOs. The NASDAQ Private Market (NPM) is a new “professionals-only” stock market exchange where Buy-Side Institutions can invest in private companies much earlier in the cycle. Banks are no longer in control of which private companies will IPO, as the Buy-Side Institutions invest in these private companies via the NPM before they go public. Banks will experience a sharp reduction of profit from underwriting IPOs because the Buy-Side Institutions used to be their Preferred Clients, who bought shares of stock directly from the banks, which sold the majority of the shares to the Buy-Side Institutions well ahead of the IPO date. Banks are still used by most corporations for corporate “buybacks” of shares of a company’s public stock, but even that may end soon as new-technology financial companies, hedge funds and other firms can offer trading floor transactions instead of using the Bank of Record for buybacks. Or, the corporations may hire highly skilled traders and use AI as a means of managing buybacks. So “Wall Street,” aka giant banks and financial services, is not the force driving the huge growth of the stock market. This is an irreversible condition of an evolving global financial system. There is no “Main Street.” The millions of Americans who trade or invest in stocks are not one mindless group all behaving the same way. Each group trades and invests in a totally different way. This affects how stock prices move. Retail Long Term Investors. The SEC estimates about 70 million FAMILIES have invested in the stock market. As long-term investors, they are usually profitable. They have experience and some basic market knowledge. Retail Traders. This group is mostly trying to day trade, so they lose more money than any other group. They are largely gamblers and speculators with minimal market experience. Semi-Professional Traders. These individuals Trade as a Business full-time, similarly to independent professional traders. They have IRS business status for tax purposes. Smaller Funds Managers. These companies or individuals work with less than $3 billion in assets under management to as small as $100,000. They are considered “retail” as they lack experience or knowledge and tend to react to news similarly. They are no longer required to file SEC reports. MEME stock trading groups. This is a large group of higher-income younger-generation investors and traders who follow a retail-side guru. They trade the same “meme” stocks all at once to move the market deliberately in huge swings of price. Stock Market Cycle of Market Participants from TechniTrader® Thinking in terms of “us” vs. “them” is not the right attitude for successful trading in the financial markets. With a better understanding of the market participants–their goals, knowledge level, hold duration, how they trade, etc.–a well-educated trader or investor can identify when they are active and follow the market participant that best aligns with their goals. This is why I created the stock analysis method called “Relational Technical Analysis,” which is based on the Cycle of Market Participants. Visit my website to learn more. Martha Stokes, CMT https://www.technitrader.courses/ This post was authored by an external contributor and does not represent Benzinga's opinions and has not been edited for content. This contains sponsored content and is for informational purposes only and not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

September 21, 2023 05:01 PM Eastern Daylight Time

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Comcast Donates Free WiFi Access to Four Nonprofits in the Twin Cities to Help Increase Digital Opportunities in the Region

Comcast Twin Cities

Comcast today announced the opening of four new Lift Zones in the Twin Cities to provide free WiFi access to families across the area. Furthering the company’s deep and longstanding commitment to advancing equity and opportunity, our new Lift Zones at the International Institute, Every Third Saturday, Al Maa’uun, and GMCC will support digital access and adoption through tech training and career building. The new Lift Zone at International Institute will also receive 250 new laptops and two privacy pods, which will be used for virtual job interviews and telehealth appointments, as needed by clients. Comcast’s Lift Zones program provides free WiFi, powered by Comcast Business, to enable students, seniors, families, and community members to get online and fully participate in the digital economy. With these four new locations, Comcast now offers over 115 Lift Zones throughout the Twin Cities. Comcast’s investments in the four partner organizations will help increase college and career readiness, especially among underserved youth; connect workers to opportunities; provide upskilling for adult learners and those already in the workforce; and close the skills – particularly digital skills – gap. “The tasks of starting a new life in a new country can be overwhelming for refugees and immigrants when they arrive. Digital literacy and lack of reliable internet access can get in the way of applying for work, participating in classes or accessing community services,” said Jane Graupman, Executive Director, International Institute of Minnesota. “Thanks to Comcast and this Lift Zone partnership, we can make this time a little easier for New Americans who contribute so much to our community.” “Helping to close the digital divide and address digital equity remain top priorities here in the Twin Cities,” said Makram El-Amin, Executive Director from Al Maa’uun. “Our city and our region have become even more dependent on broadband to learn, find work and healthcare services and so many other aspects of our daily life. Comcast’s new Lift Zones will create endless opportunities for so many individuals, families, and seniors in our community.” “We’re proud to partner with these four wonderful organizations to launch new Lift Zones to advance digital equity and workforce readiness in our most vulnerable neighborhoods,” said Kalyn Hove, Regional Senior Vice President, Comcast Midwest. “Our continued partnership with our community partners will equip individuals, families and seniors with the tools, skills and resources they need to achieve their goals.” “Helping our communities achieve digital equity is in our DNA at Comcast,” said Broderick Johnson, EVP, Public Policy, and EVP, Digital Equity, Comcast Corporation. “We’re thrilled to partner with the International Institute, Every Third Saturday, Al Maa’uun, and GMCC on our next installation of Lift Zones in the Twin Cities and to work with partners who share our same goals of closing the digital divide.” Today’s announcement is part of Project UP, Comcast’s $1 billion commitment to reach millions of people with the tools, resources, and skills needed to succeed in a digital world. Comcast’s Lift Zones complement Internet Essentials, which since 2011, has helped connect more than 10 million low-income people to the Internet at home. In Minnesota, the program has connected more than 416,000 Minnesotans. Comcast also participates in the Affordable Connectivity Program (ACP), which provides qualifying households with a $30 per month credit, or $75 per month on Tribal lands, toward their Internet and mobile services. New and existing Xfinity Internet or Internet Essentials customers can learn more about the program and sign up by visiting: https://www.xfinity.com/learn/internet-service/acp/free-internet. About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com for more information. Contact Details Comcast Corporation Jill Hornbacher +1 651-425-1695 Jill_Hornbacher@comcast.com Company Website https://midwest.comcast.com

September 21, 2023 10:00 AM Central Daylight Time

TRUST RELATIONS CEO & FOUNDER APRIL WHITE NAMED A FINALIST IN THE 2023 STEVIE® AWARDS FOR WOMEN IN BUSINESS FOR THE 2ND CONSECUTIVE YEAR

Trust Relations

Trust Relations CEO & Founder April White has been named a finalist in the 20th annual Stevie Awards for Women in Business for the second consecutive year. White was nominated in the category of “Maverick of the Year” by her colleagues for outstanding leadership and professional success during the 2023 award cycle. The Stevie Awards for Women in Business honor women executives, entrepreneurs, employees and the companies they run – worldwide. The Stevie Awards have been hailed as the world’s premier business awards. Finalists were determined by the average scores of more than 200 business professionals around the world, working on six juries. Their scores will also determine the Gold, Silver, and Bronze Stevie Award placements that will be revealed at the 20th annual awards dinner and presentations in New York. “It is an incredible honor to be named a finalist in the renowned Stevie Awards for Women in Business for the second time in my career—and especially humbling to be recognized for the second year in a row,” said White. “I had the joy and privilege of attending last year’s award gala with a truly remarkable group of talented female business leaders from some of the best PR agencies and marketing firms in the world, and I look forward to celebrating alongside them again this year as we work hard to reinvent and elevate industry standards. I am on a mission to improve the quality of work, company culture and leadership integrity for the next generation of PR professionals, and it’s absolutely thrilling to be recognized for that.” In 2022, White received the Gold Stevie Award for “Most Innovative Woman of the Year – Advertising, Marketing and Public Relations” in recognition of her groundbreaking approach to the practice of public relations, with the inception of the first fully remote PR and integrated marketing agency that is striving to shift the world from public relations to “trust relations.” This year’s award further recognizes her accomplishments and ambition to establish Trust Relations as the agency of the future and redefine the industry status quo for the public relations profession. Gold, Silver, and Bronze Stevie Award winners will be announced during a gala event at the Marriott Marquis Hotel in New York City on Friday, November 10. Nominated women executives and entrepreneurs from around the world are expected to attend. The event will be broadcast on Livestream. Details about the Stevie Awards for Women in Business and the list of Finalists in all categories are available at www.StevieAwards.com/Women. About Trust Relations Founded in 2019 by award-winning PR veteran-turned-disruptor and official TEDx speaker April White, Trust Relations is the first fully remote strategic communications and integrated marketing agency. We offer access to the best PR and marketing professionals nationwide across every industry. Our proprietary model provides clients with unparalleled transparency, helps align their storytelling and "story-doing," and unlocks exceptional value for businesses. It also empowers Trust Relations to scale alongside clients by providing everything from basic support to creative activations that maximize brand exposure. Our mission is to replace public relations with "trust relations" by discovering and championing every brand's authentic truth. Our unique approach and comprehensive suite of services empower organizations to achieve alignment between what they want people to think about their brands and how they can "show" as well as "tell" stories that demonstrate those proof points. For more information, visit https://www.trustrelations.agency/. About The Stevie Awards Stevie Awards are conferred in eight programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards®, The International Business Awards®, the Middle East & North Africa Stevie Awards, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. A ninth program, the Stevie Awards for Technology Excellence, will debut in 2024. Stevie Awards competitions receive more than 12,000 nominations each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at www.StevieAwards.com. Media Contact: Briana Cusimano DiCenso briana@trustrelations.agency Contact Details Trust Relations April White +1 323-216-8589 marketing@trustrelations.agency Company Website https://trustrelations.agency/

September 21, 2023 10:00 AM Eastern Daylight Time

News Direct Adds Streaming TV Interview Product, NEWS DIRECT INSIGHTS, to Its Newly Launched SYNTHESIS Service

News Direct

N ews Direct today announced that News Direct Insights, its streaming TV interview offering in partnership with Fintech.TV, has been added to its newly launched Synthesis service. Synthesis, is a first-of-it-kind bundling of News Direct’s suite of digital news and content distribution and amplification services that includes its state-of-the-art newswire, its sponsored content product ( Idea Marketplace ) and its News Direct Podcast Channel series, News Directly. News Direct Insights offers companies the opportunity for their senior execs or key spokespeople to be interviewed by a professional journalist from Fintech.TV live on the streaming channel. The interviews are conducted on-site at the Fintech.TV studio on the floor of the iconic New York Stock Exchange, a backdrop that adds an additional measure of distinction and significance to the appearance. News Direct clients can book their CEO’s, or other key executives, for 3-minute spots that will be included in Fintech.TV’s Daily Download segment, which airs throughout the day and week. The one-on-one format, hosted by a professional Fintech.TV staff journalist, offer guests a forum to discuss issues of importance to their companies and stakeholders. In addition to airing on the platform, the digital content will also be made available for clients to repurpose on websites and social media channels. “ News Direct is committed to consistently adding meaningful ways for companies to distribute, amplify and draw eyeballs (and eardrums) to their content and messaging, using the advanced technology that our service was built upon. Our objective from Day One has been to become a single platform, multichannel messaging solution for PR, IR, Corp Comms and Marketing professionals. ABOUT NEWS DIRECT News Direct is a technology-driven content distribution and amplification platform for PR, IR, corporate communications and marketing professionals. Our automated platform delivers a completely reimagined, modernized user experience for newswire users that has reshaped the industry landscape. Additionally, the company has expanded its offerings to include an array of technology- enhanced message amplification tools ranging from sponsored content to podcasting products, all from one online destination. ABOUT Fintech.TV Fintech.TV is a first of its kind global media platform bringing the latest news and perspectives in finance, blockchain, technology, sustainability, impact investing, SDGs, and ESG. Fintech.TV broadcasts from its marquis studios on the floor of the New York Stock Exchange, at ADGM, Abu Dhabi’s leading International Finance Center, and with presence at other leading international exchanges including NASDAQ and the London Stock Exchange. News Direct is a technology-driven content distribution and amplification platform for PR, IR, corporate communications and marketing professionals. Our automated platform delivers a completely reimagined, modernized user experience for newswire users that has reshaped the industry landscape. Additionally, the company has expanded its offerings to include an array of technology- enhanced message amplification tools ranging from sponsored content to podcasting products, all from one online location. Contact Details News Direct Media at News Direct media@newsdirect.com Company Website http://www.newsdirect.com

September 21, 2023 08:27 AM Eastern Daylight Time

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BELLAMI Launches New Visual Identity, Bringing Inclusivity to the Forefront

BELLAMI

Today, BELLAMI, the global leader in hair extensions, announces its new visual identity for its direct-to-consumer product line alongside the launch of its Fall 2023 Silk Seam™ clip-in hair extensions. The new branding will appear in all marketing communications efforts. Celebrity Hair Stylist Andrew Fitzsimons will be leading the creative direction of the launch campaign in partnership with BELLAMI’s executive team along with distinguished Fashion Photographer Greg Swales and some of the world's most creative talent in fashion and makeup. Rounding out the BELLAMI Silk Seam™ Clip-In Hair Extensions collection, of what is now 44, with 5 new exclusive shades, in a wide range of textures and lengths, the launch campaign embodies a modern, edgy, and fashion-forward twist that ties in an earthy color palette to underscore the brand values of diversity and inclusivity, while echoing its focus on ethical sourcing and sustainable production. “I’ve been using BELLAMI Hair Extensions on my clients for a long time. They are the best of the best – from the quality to the range of colors, lengths, and textures,” says Fitzsimons. “With this new vision, I want to bring to life the brand’s personality and welcome everyone - of all shapes, sizes, colors, and hair textures - into our world. Together we are going to change the narrative when it comes to how consumers perceive hair and beauty. When they see BELLAMI, they will see themselves. We want our customers to know that they are beautiful as they are, but that they can still have fun and play with hair extensions the same way they would with jewelry, fashion, accessories, and makeup.” “BELLAMI launched with one of the first DIY Clip-In Hair Extensions in the world, making it easy to express yourself and have fun with hair, while still celebrating your own individual uniqueness. This new campaign is bringing us back to our roots, and Andrew is the perfect person to breathe life into our mission,” says BELLAMI VP of Marketing Laure Murciano. “As the leader in our category, it is our role to embrace diversity and the new beauty standards. Andrew not only understands who we are and where we want to be, but for years, Andrew has been inspiring people around the world through his work, and we know he will do the same with this campaign.” BELLAMI’s mission is to rebuild the visual identity of the Direct-to-Consumer brand portfolio, bringing the brand back to its roots and elevating its position within the ready-to-wear hair extension category which is projected to reach $1.3B by 2025. ABOUT BELLAMI Founded in 2012 by Nikki Eslami and Julius Salerno, BELLAMI is a global leader of high end, luxurious, ethically sourced and sustainably produced full-cuticle 100% Human Remy hair enhancement solutions for consumers and salon professionals. As the largest hair extensions brand in the world, collaborating with certified hair stylists, BELLAMI offers a full range of clip-in extensions and the four pro hair extension methods - Wefts, Tape-Ins, K-Tips, I-Tips. It is the only brand to have complete control over the sourcing and international manufacturing process, ensuring that all products are ethically sourced and sustainably produced. BELLAMIâs hair enhancement solutions and hair care are available via its e-commerce platform and company-owned stores, the BELLAMI Beauty Bars. BELLAMI is headquartered in Chatsworth, California. ABOUT BEAUTY INDUSTRY GROUP Established in 2004, Beauty Industry Group is an industry leader for professionally installed and DIY hair extensions and related beauty products. Beauty Industry Group's professional products are sold in more than 1,200 stores throughout North America and its collective brands service more than 30,000 salons across over 165 countries. Beauty Industry Group has offices in 6 countries and is headquartered in Salt Lake City, UT. ABOUT ANDREW FITZSIMONS Andrew Fitzsimons is an Irish hairstylist who splits his time between New York and Los Angeles. After training in Paris, Fitzsimons left for New York, where he quickly established himself as a hairstylist whose passion, professionalism, and love of fashion made him highly sought-after. He has styled the tresses of clients such as Kim Kardashian, Kourtney Kardashian, Khloe Kardashian, Jennifer Lopez, Adriana Lima, Megan Fox, and countless others. His work can be found in leading publications such as V Magazine, Harper’s Bazaar, Vogue Thailand, Vogue Arabia, Paper, Love, Elle, and in campaigns for brands including Calvin Klein, KKW Beauty, Skims, and Kylie Cosmetics. Contact Details Linsey Tilbor Rubin +1 732-991-5294 ltilbor@rellmc.com Company Website https://www.bellamihair.com/

September 20, 2023 09:02 AM Eastern Daylight Time

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