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Nofar Energy enters Poland’s renewable energy market with significant initiative

Nofar Energy Ltd.

In line with its strategic plan and following the launch of operations in the USA, Spain, Romania, and Italy over the past few months, Nofar Energy continued to expand its global traction by entering Poland’s renewable energy market. Today, the company reported that Nofar Europe (90%) executed an agreement with Electrum S.P. Z O.O on the joint holding of a corporation that will initiate, develop, manage, and maintain photo-voltaic and wind energy projects with a capacity of up to 1,250 megawatts. The two companies will co-manage the joint venture, including identifying opportunities for renewable energy in Poland, initiation, development, and acquisition of greenfield and RTB renewable energy projects, and project maintenance. Nofar Europe will own 80% of the joint corporation and Electrum the remaining 20%. Electrum is a leading consulting, engineering, and technology company in the Polish market. As an independent power producer (IPP), it specializes in preparing, implementing, launching, operating, and maintaining investment projects in the Renewable Energy Sources (RES) sector, information, and industry. It also engages in the comprehensive management of energy assets, such as wind and photo-voltaic farms, cogeneration systems, energy storage, hydrogen facilities, SMRs, and WTE). Dr Miroslaw Poplawski, CEO of Electrum, said, “the joint venture with Nofar Energy perfectly fits into the implementation of our long-term strategy based on IPP energy & information business formula and focused on co-creating an alternative energy system. I’m really impressed by Nofar’s vision, innovative thinking and its extraordinary business success way. For sure partnership with Nofar Energy shall generate a very strong positive impact on the RES market in Poland and create exceptionally attractive results for both companies including speed-up of our business development and high profits. What’s more, this agreement makes Electrum much more global and builds an additional value for our brand. No doubt there is a synergy effect between us. Congratulations and all the best for our partners from Nofar Energy!” Nadav Tenne, CEO of Nofar Energy, said, “as part of implementing our strategic plan for expanding our global traction, we devoted the past few months to in-depth studying of the Polish market, and careful assessment of several alternatives for starting operations there. As a result, we chose to establish a joint venture with Electrum because of its extensive renewable energy experience, proven capabilities in developing and setting up complex infrastructure projects, and the high level of its executives and workers. Moreover, Electrum features strong synergy with Nofar’s operations which we believe would yield significant growth and successful implementation of hundreds of megawatts with a robust return on investment. I am excited by the new partnership and congratulate our new partners in Electrum, wishing us success in the new venture.” Poland’s renewable energy market In February 2021, the Polish government adopted the Polish Energy Policy for 2040 (PEP2040). The policy stipulates that by 2030, coal-based electricity will be reduced from 66% to 56%, CO 2 emissions will be reduced by 30%, and the rate of renewable energies in power generation will increase from 13% to at least 23%. These milestones will be implemented concurrently with constructing marine power generation facilities and increased power generation from nuclear energy. Furthermore, the Polish government has also undertaken to shut down all the coal mines in the country by 2049. Poland’s renewable energy market is projected to grow substantially over the next few years, among others, to comply with the policy objectives. An independent consulting company estimated that 11.3 gigawatts of new power generation projects from renewable sources (solar and wind) will be built by 2025. By 2030, the capacity would increase by 25.7 gigawatts compared with today’s power. Of this capacity, 10.3 gigawatts will be generated from solar plants, 9.4 from land-based wind energy facilities, and the balance from wind energy facilities located in the sea. Thus, by 2025, electricity from renewable sources is expected to account for 21% and 42% by 2030, compared with 13% in 2021. Contact Details Dikla Ivry Pardnoy +972 52-380-4085 dikla@ivripr.com Company Website https://www.nofar-energy.com/

November 22, 2021 01:25 AM Eastern Standard Time

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Velocity Global’s 2022 Work In Progress Report: Businesses and talent benefit from distributed work

Velocity Global

1,000 surveyed tech leaders say distributed work increases productivity and diversity Most remote talent to remain untethered to an office post-pandemic Tech leaders desire to increase remote work for themselves 72% utilize a distributed workforce but face hurdles to expand it Remote and distributed workforces are here to stay due to the mutual benefits to both businesses and talent according to a new study from Velocity Global, the leading provider of global employment solutions. The 2022 Work In Progress — The State of Distributed Work: Tech Sector published today touts multiple benefits of distributed work, shows optimism for growth in the tech sector, but also names challenges for businesses to increase their global workforce. More than 1,000 U.S. and UK tech company decision-makers participated in the study and 72% say their business utilizes a substantial distributed workforce; 59% say more than half of their workforce is remote, and 61% of U.S. tech leaders report more than half of their remote workers will remain that way for the foreseeable future. “The world of work is forever changed. The global pandemic accelerated the desire to work from anywhere, and it lit a fire for employers to embrace a truly distributed workforce,” said Velocity Global founder and CEO Ben Wright. “The untethered nature of work was on the rise before COVID-19, but the tailwinds accelerated this new way of work as businesses tapped into new talent pools and workers themselves embraced a new freedom. Neither is going back - this change is here to stay.” Despite the growth of distributed and remote work, businesses cite several challenges to embrace the change even further. “This dramatic shift accelerated faster than the legacy ecosystem built to support the employment infrastructure was capable of handling,” added Wright. “We remove the roadblocks to grow businesses and connect employers and talent to simply get work done anywhere and anyhow.” Organizational and personal benefits of remote and distributed work Remote work refers to talent working at a location other than a company-owned office. Related to the concept of remote work is distributed work, in which companies employ talent that is located in multiple locations domestically or internationally. The majority of companies (72%) employ a distributed workforce and 79% of these organizations’ talent also works remotely. Respondents who utilize a distributed workforce report clear advantages: 95% say a distributed workforce model benefits their company by increasing productivity (54%), securing top talent (40%), and building a more diverse team (37%). Respondents indicate talent prefers remote work for similar reasons, reinforcing the mutual benefits. Interestingly, 3 in 4 of the tech leaders themselves work remotely at least one day per week and desire to increase the amount of time they work remotely. “Business leaders are people too, and they see the benefits in their personal life as well to their broader organization,” said Wright. “Flexibility and mobility are now must-haves for workers fresh out of school or in upper management, and lead to greater productivity and long-term talent retention. It’s a win-win.” Optimism for growth with an untethered workforce The increase in remote and distributed work drove unprecedented demand in the tech sector and organizations feel optimistic about expansion. The survey reports 96% are very or somewhat confident about their company’s financial growth over the next year, and 83% believe their industry will grow as well. That growth is realized by a remote and distributed workforce that mostly will not return to an office. More than half (54%) of respondents say 51-75% of their remote workforce will remain remote over the next year. Roadblocks create disconnect between employers and talent The data indicates a brewing dilemma regarding remote work. Talent and businesses both recognize significant benefits, but logistical challenges drive businesses to initiate a return to the office for some. The implications for this disconnect are great, considering the difficulties of finding skilled talent and employees’ desired flexibility. One factor contributing to that discord is the lack of involvement of talent in the decision to return to the office. Eighty-seven percent of organization leaders say their company decides whether remote talent transitions back to working at a company-owned office, as opposed to it being a joint decision. Only 12% report that both the company and talent make that determination. Tech leaders point to a pivotal moment for distributed work as both businesses and talent desire the benefits. The pandemic increased distributed work for most tech businesses, and 43% will maintain their current distributed workforce. However, the next stage is in question: 21% say they will expand their distributed workforce, 26% plan to reduce it. These decision-makers cite several forces that challenge their ability to grow their distributed workforce domestically and internationally, particularly among U.S. companies. Ninety-three percent of U.S. tech leaders say they do not have plans to expand their domestic distributed workforce. They point to recruiting, legal registrations in other states, and managing multiple vendors among other challenges. The growth of international distributed work faces similar roadblocks. Again, 93% of U.S. and UK tech leaders say they do not plan to expand their worldwide distributed workforce, adding foreign entity set-up, global payroll and immigration challenges to a similar list of difficulties. “The same friction comes up over and over again. Finding the right talent tops both lists and businesses want to tap larger talent pools across the country and the world,” said Wright. “Add in the bureaucracy of global regulation and the multiple vendors to navigate it on disparate platforms, and businesses get skittish. We built an end-to-end platform that removes all of this friction because the data is clear: employers and talent just want to work with anyone, anywhere, and anyhow.” Click here to download the full report: 2022 Work in Progress — The State of Distributed Work: Tech Sector. Methodology To gather the data in this report, Velocity Global surveyed 506 U.S. and 505 UK business leaders in the technology industry (e.g., software, hardware, and IT) who are employed at companies with 50–1,000 employees. The respondents work in a wide range of technology subsectors, including technology, media, and telecom; biotech; mortgage technology, property technology, and real estate technology; insurance technology; cryptocurrency; cybersecurity; and more. Respondents are in director-level and higher positions, including C-suite officers and business owners. Their job functions include human resources, finance, legal, IT/ technology, and operations. About Velocity Global Velocity Global accelerates the future of work beyond borders. Its global work platform simplifies the employer and employee experience to employ any talent anywhere with just a click through its proprietary cloud-based workforce management technology, backed by personalized expertise and unmatched global scale. As the largest global Employer of Record (also known as International PEO) in 185 countries and all 50 United States, more than 1,000 brands rely on Velocity Global to build global teams without the cost or complexity of setting up foreign legal entities or state registrations. The company offers additional services including Independent Contractor Compliance to assess a workforce, and Agent of Record (AoR) to streamline payments to contractors. Velocity Global was named a “Leader” in Global Employer of Record services by prominent analyst firm NelsonHall. Founded in 2014, the company has hundreds of employees across six continents. For more information visit velocityglobal.com. Contact Details Velocity Global John Hall +1 720-650-4348 news@velocityglobal.com Company Website https://velocityglobal.com/

November 19, 2021 07:02 AM Mountain Standard Time

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Akeneo Partners with ChannelEngine to Drive Multichannel eCommerce Growth

Akeneo

Product experience management (PXM) leader Akeneo, announced a new strategic partnership with marketplace syndication pioneer, ChannelEngine. Together, the two companies will provide a scalable and flexible solution for brands, retailers and distributors to unlock growth opportunities from global marketplaces and 200+ sales channels while ensuring consistently engaging product experiences across all customer touchpoints. Global marketplace sales surged 29% in 2020 to $2.68 trillion, representing almost two-thirds of all eCommerce spending. Direct to consumer (DTC) brands, omnichannel retailers, and distributors are rushing to capitalize on the opportunity, with six out of ten online retailers now selling on marketplaces, up from less than half in 2017. But the marketplace boom also brings new challenges; brands must manage and syndicate product information — including SKUs, product specs, and variant products — across an ever-expanding global ecosystem. To solve that problem, Akeneo and ChannelEngine are joining forces to create a single centralized source of truth capable of aggregating, standardizing, enriching, localizing, and managing product content for experience-optimized syndication. With support for all the world’s most powerful marketplaces — including Amazon, Shopify, eBay and many others — the new partnership empowers brands to deliver consistent but tailored product information wherever they meet their customers. While giving users native plugins for eCommerce platforms and marketplaces, the partnership enables them to manage all aspects of their multichannel product content with a single connection. The result is a dramatic increase in productivity, enhanced sales conversion rates, and a reduction in product returns due to richer and more accurate product data. Helping global brands, retailers, and distributors to rapidly bring products to new markets, the Akeneo and ChannelEngine partnership also facilitates more responsive holiday-season sales strategies. Meanwhile, automated localization workflows streamline the process of launching in international markets and enable teams to easily translate and customize product data for use in new markets and regions. “Product information is the lifeblood of eCommerce, and the key to delivering amazing customer experiences,” said Scott Rogers, Akeneo’s Vice President Global Channels & Alliances. “The marketplace boom represents a huge opportunity for global merchants, but only if they can win customers’ loyalty and trust by delivering brand consistency and product content synchronization across all channels. We’re excited to partner with ChannelEngine to provide our clients with peace of mind and scalability, so that wherever customers interact with their products, and however many marketplace channels they operate in, they can provide unbeatable product experiences.” "With the eCommerce market rapidly shifting towards global marketplaces and other third-party sales channels, for brands and retailers, selling on and keeping control of these marketplaces is a huge opportunity as well as a complex challenge,” said Niels Floors, Head of Partnerships & Sales at ChannelEngine. “Akeneo and ChannelEngine represent the perfect partnership for helping brands and retailers to control content over all these global sales channels. This results in faster time-to-market, revenue growth and technology alignment." About Akeneo Akeneo is a global leader in Product Experience Management (PXM) helping businesses with products to sell to unlock growth opportunities by delivering a consistent and compelling product experience across all channels, including eCommerce, mobile, print, points of sale and beyond. With its open platform, leading PIM, add-ons, connectors and marketplace, Akeneo PXM Studio dramatically improves product data quality and accuracy, simplifies catalog management, and accelerates the sharing of product information across channels and locales. Leading global brands, manufacturers, distributors and retailers, including Staples Canada, Fossil, Air Liquide and Myer trust Akeneo to scale and customize their omnichannel commerce initiatives. Using Akeneo, brands and retailers can improve customer experience, increase sales, reduce time to market, go global, and boost team productivity. About ChannelEngine: ChannelEngine makes the rapidly globalizing e-commerce world accessible to all brands, distributors, and retailers. By building a complete solution for companies of all sizes, ChannelEngine enables companies to expand their reach, connect with more consumers and grow their business. Currently, ChannelEngine enables the sale of more than three million products from 1,500 brands in more than 200 marketplaces and other 3rd party sales channels. There is the ability to integrate the store, WMS, ERP, or PIM with major marketplaces, click & ad channels, or product feeds. Contact Details Ran Xu +1 213-309-2373 ran@rosebudpr.io Company Website https://www.akeneo.com

November 18, 2021 10:00 AM Eastern Standard Time

1010data Announces Its First European Retail Customer: Convenience Giant, McColl’s

1010data

1010data, a leading provider of analytical intelligence, enterprise analytics and collaboration capabilities to the retail, consumer brands, and capital markets sectors, today announced its first European customer, McColl’s Retail Group, a British convenience retail chain and newsagent with over 1,200 managed retail locations across the U.K. 1010data continues to cut an innovative path to advanced sales and demand visibility through the addition of new data solutions, granular analytics, machine learning and the leveraging of disparate data sets, enhancing the sales and operations of its growing retail network. Bringing these capabilities to McColl’s, the objective is to use near real-time data feeds, AI (artificial intelligence) and analytics to help create more transparency and thus better visibility into supply and demand, for a smoother supply chain between the retailer and its key distributors. For McColl’s, it will encompass an improved understanding of regional differences in demand, and the ability to quickly respond to those changes. Faye Roth, Chief Information Officer of McColl’s, commented: “The ability to rapidly respond to fast-changing consumer behaviors, whether different volumes, purchasing patterns or basket mix is more critical now than ever. To that end, the first phase of our engagement with 1010data will focus on using its powerful Retail Analytics Suite to enhance our ability to understand customer behavior at the most granular level. This will enable us to draw out patterns which will help us adjust our product offering, range, or channels and marketing. Ultimately, we expect to use the tool to boost McColl’s’ sales forecasting ability, spotting out-of-stocks and identifying local/regional demand for certain products, moving the company toward a more enhanced forecasting model.” “The pandemic continues to cause rapid, hard-to-predict shifts in consumer demand across the retail landscape. Retailers are operating in a state of constant uncertainty, so the role of analytics and predictive capabilities driven by AI provides retailers with the tools to act decisively when the terrain ahead is hard to forecast,” commented Inna Kuznetsova, CEO of 1010data. “Our engagement with McColl’s is another step on the way toward 1010data’s vision to innovate and lead this market segment in data-driven decision-making. Broadening our leadership in the retail space, our relationship with McColl’s underscores 1010data’s innovative vision. “McColl’s is committed to serving millions of customers as effectively and conveniently as modern technology will allow,” said Faye Roth. “Having just celebrated 120 years of serving local communities, we’re pleased now to be tapping into 1010data’s analytics expertise, which will help to drive innovation across the business and prepare for a multitude of changing needs.” About 1010data For more than 20 years, 1010data has helped retail, consumer brands and capital markets customers monitor shifts in consumer demand and market conditions and rapidly respond with highly targeted strategies. The 1010data Insights Platform combines market intelligence, data management, granular enterprise analytics, and collaboration capabilities to empower better business outcomes. More than 900 of the world’s foremost companies partner with 1010data to power smarter decisions. To learn more, visit www.1010data.com. About McColl’s McColl's is a leading neighbourhood retailer, with an estate of over 1,200 managed convenience stores and newsagents. We operate McColl's and Morrisons Daily branded convenience stores as well as newsagents branded Martin's across the UK, except in Scotland where we operate under our heritage brand, RS McColl. # # # 1010data Contacts: Media: Meir Kahtan, MKPR Email: mkahtan@rcn.com Phone: +1 917.864.0800 Industry: Frank Riva Email: Frank.Riva@1010data.com McColl’s Contacts: Media: Charlie Twigg, Headland Email: mccolls@headlandconsultancy.com Phone: +44 (0)203 805 4822 Contact Details Meir Kahtan Public Relations Meir Kahtan +1 917-864-0800 mkahtan@rcn.com Company Website https://www.1010data.com

November 18, 2021 09:00 AM Eastern Standard Time

MEDIHEAL to Offer Big Holiday Savings On Amazon

Mediheal

MEDIHEAL, a global cosmetic brand, is offering big holiday savings this year on select products sold on Amazon. It is the biggest Amazon sale of the season for the brand. The sale includes iconic products such as MEDIHEAL’s top selling mask 10 packs and a large selection of gift sets, including the new Baobab Soothing Moisture Serum & Mask Set and Tea Tree Biome Blemish Cica Ampoule & Mask Set. Amazon shoppers can stock up on their favorite masks and skincare. Just about everything is on sale during these holiday blockbuster sales. From November 22 – 29, Amazon Prime members can enjoy up to 40% off on select products. Link to shop: Black Friday Sale N.M.F Intensive Hydrating Mask 10 Pack – 35% off Tea Tree Essential Blemish Control Mask 10 Pack – 35% off Hydro Advanced Capsule Hydration Treatment 5 Pack - 40% off Tea Tree Biome Blemish Cica Ampoule – 40% off N.M.F Intensive Hydrating Jumbo Pack, 30 Masks – 40% off From December 11 – 18, Amazon shoppers can enjoy 35% off select products with the code 35MEDOFF. Link to shop: December Holiday Sale Baobab Soothing Moisture Serum & NMF Intensive Hydrating 5 Mask Set – 35% off Tea Tree Biome Blemish Cica Ampoule & Tea Tree Essential Blemish Control 5 Mask Set – 35% off N.M.F Triple Step Power Hydration Routine Set – 35% off N.M.F Skincare Hydrating Starter Set – 35% off Baobab Soothing Moisture Cream – 35% off From December 19 – 24, Amazon Prime members can enjoy 30% off select products. Link to shop: Jingle Sale Sheet Mask Heroes, 6 Pack – 30% off Collagen Essential Lifting & Firming Mask 10 Pack – 30% off H.D.P Photoready Tightening Charcoal Mask 10 Pack – 30% off Baobab Soothing Moisture Foam Cleanser – 30% off Baobab Soothing Moisture Serum – 30% off Available while supplies last. Some exclusions may apply. Listed products do not reflect the full sale product assortment. Product assortment and discounts may vary during the specified promotional time periods. For more information on MEDIHEAL, please visit MEDIHEAL on Amazon About MEDIHEAL MEDIHEAL, Korea’s #1 selling sheet mask brand*, is an established, global beauty brand specializing in providing step-by-step skincare routines at an affordable price. Known for their sheet masks, MEDIHEAL's portfolio of skincare has grown to include clean beauty and dermatologically tested products for all skin types and concerns. *Copyright© Worldpanel™, Kantar 2018 Contact Details Rell Marketing & Communications | PapePR Kaitlyn +1 215-870-8193 kaitlyn@incommn.co Company Website https://medihealus.com/

November 18, 2021 08:04 AM Eastern Standard Time

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National Study from Perfitly Reveals Consumers Eager for Online Fitting Room Solutions to Try Before They Buy, Reduce Hassle of Returns

Perfitly

Perfitly, a virtual reality/augmented reality (VR/AR) and AI-powered virtual fitting room solution that is being integrated into the e-commerce platforms of the nation’s leading retailers, today announced the results from its 2021 Virtual Shopping Habits Report. The study examines shoppers’ attitudes, behaviors and expectations from online shopping, and the types of services that would increase the effectiveness of the digital channel and ease shopper pain points going into the holiday shopping season. Conducted by Perfitly, the study surveyed more than 1,200 respondents, representative of consumers in all main geographical areas of the U.S. Key findings show the pervasiveness of online clothes shopping, shaped by the pandemic; the ongoing struggle by the vast majority of online shoppers to find the right, well-fitting purchase; and the high degree of willingness to use ecommerce tools, such as virtual fitting rooms, to select the right garment and reduce returns. The following is a breakdown of top-level data points: Online Shopping Behavior Survey data shows that the majority of shoppers purchase clothing online, motivated by both the ability to save time and the wide selection of options to choose from. More than 53% of respondents purchase at least 40% or more of their clothing online. The majority of respondents have recently purchased an article of clothing online, with 34% making online purchases within the past 2 weeks and a further 25% within the past month. Only 11% reported that they have not purchased clothes online at all in 2021. Online Shopping Hesitations and Returns The largest concern shoppers have with e-commerce is the inability to try on clothing before purchasing. Additionally, the biggest single reason shoppers return garments purchased online is due to receiving an improper fit. 48% say the inability to try clothes on is their biggest concern with online shopping; 3x more than any other cited reason. 73% of online clothes purchases are returned because of the inability to try it on; 7x more than any other cited reason. Outlook on Virtual Fitting Rooms While the majority of shoppers have not used e-commerce tools to help the selection process, they find the ability to choose a correctly sized garment as the most appealing aspect of virtual fitting rooms. More than half of the respondents have used traditional size charts with measurements, while others have used techniques such as sizing questionnaires and AR filters, showing a desire for online fitting solutions. 44% say the ability to find the correct sized garment is why they’d use a virtual fitting room; 3x more than any other cited reason. While only 7% of respondents have used a virtual fitting room, 76% say they would be more inclined to use virtual fitting room technology if it helps their selection experience and to avoid returns. More than half of respondents prefer to see a representation of themselves in virtual avatars. Holiday Shopping Plans With holiday shopping on the horizon, most shoppers are likely to shop for garments online, aiming to complete their holiday purchases by mid-December. 63% are likely or very likely to purchase clothes online this holiday season. 22% aim to complete holiday shopping by late November, and only 4% have already completed holiday shopping at the time of the survey. 21% plan to shop in early December, with 16% holding off until mid-late December. Kash Vyas, Chief Technology Officer and Co-founder at Perfitly, said, “Retailers are currently looking at a unique opportunity to increase their online presence and harness the demand for effective and engaging online shopping experiences that provide customers with the ability, and peace of mind, to purchase garments that will fit correctly and match their style expectations. Looking ahead, data suggests there’s a growing appetite for everyday shoppers to find better ways to visualize garments to take online shopping to the next level, one that mimics the in-person shopping experience along with the many conveniences of shopping online.” To learn more, please visit www.perfitly.com. About Perfitly: Perfitly is a virtual reality and augmented reality (VR/AR) and AI powered virtual fitting room solution that is being integrated into the e-commerce platforms of the nation’s leading retailers. Perfitly’s cutting-edge size recommendation and visualization platform serves fashion brands and retailers to help increase sales and conversion and reduce returns, while enhancing sustainability. Perfitly enables shoppers to try on clothes, find their perfect fit and look, and purchase with confidence - all from the comfort of their homes. To learn more, please visit: www.perfitly.com. Contact Details Paige Blair +1 732-233-2273 perfitly@n6a.com Company Website https://www.perfitly.com/

November 17, 2021 09:07 AM Eastern Standard Time

ILONA Beauty Celebrates 50 Years of Skin Care with the Return of the Budapest Cocktail

ILONA Beauty

Ilona's story is truly fascinating. One of the original vanguards of skincare, Ilona, a young girl, escaped Communist Hungary in 1956. She landed in a refugee camp in New Jersey with 33 cents to her name and no understanding of the English language. Originally working in a handbag factory, she decided a job as a waitress was a better way for her to learn the language. That same year, she met and married George Meszaros, her lifelong business partner. Taking all of the precious and effective techniques Ilona had learned and perfected in Hungary, together in 1971 they began to build their multi-million dollar empire, opening Skin Care Institutes in New York, Dallas, Houston, Chicago, Palm Springs and Costa Mesa. Ilona personally trained each and every esthetician in her own method and techniques. In 1982, the Park Avenue Institute in New York opened to much fanfare. As word spread, of Ilona’s arrival the appointment book overflowed, and a long wait list ensued. Celebrities, socialites, and notables from around the globe clamored to have Ilona tend to their skin. National expansion, product development and mail-order fulfillment soon followed to service clients across the US and internationally. Throughout the decades, Ilona has been guided by her 7 touch points of skincare - performance, efficacy, texture, touch, luxury, aroma and quality. She understood early that beauty is intangible and fluid. It changes with each generation. Today, 50 years later, the company has evolved from its original focus on treatments and services and is strictly devoted to formulating the most advanced skincare products for at home use. Ilona herself is involved in every formulation. She is known to say, “any product that has touched your skin has first touched mine.” Still family owned, she and her son Robert, CEO, together run the business. Ilona of Hungary has since evolved into ILONA Beauty, as it is known today. Digging into the company archives from its early decades, one of the most popular add-on treatments at the Institute was known as the Budapest Cocktail. It was custom blended by Ilona, refrigerated and dispensed via a CO2 whipped cream-like dispenser. It was a cocktail of royal jelly, propolis, hyaluronic acid, various herbs, calendula, ginseng, coveted serum ampoules and imported mineral water from Hungary. It was applied at the end of the treatment and left clients with Ilona’s signature glowing complexion. In honor of the brands' 50th Anniversary, ILONA is relaunching the Budapest Cocktail as a modern conduction foil sheet mask for in-home use. The unique 3 layer, 2-part sheet mask uses foil conduction technology to help cocoon and warm the skin, coaxing the absorption of all the vital elements. Developed with a prestigious laboratory, Budapest Cocktail contains many of the original, beloved ingredients. Contact Details Spotlight Beauty PR Dianne Vavra +1 917-331-4869 spotlightbeautypr@gmail.com Company Website https://ilona.com/

November 17, 2021 08:03 AM Eastern Standard Time

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MEDIHEAL Appoints AESPA as New Brand Ambassador

Mediheal

MEDIHEAL, a global cosmetic brand, has appointed a rising K-pop idol girl group, AESPA (Karina, Winter, Giselle, Ningning), as its new brand ambassador. Last November, AESPA’s debut song, “Black Mamba”, set the record in the industry for the fastest K-pop group debut music video to reach 100 million views. In May, AESPA’s new song, “Next Level”, topped multiple major Korean and international music charts, while in June and July, AESPA became the top trending, #1 K-pop girl group in popularity with the highest brand reputation rankings. In late July, AESPA signed a contract with CAA (Creative Artists Agency), one of the biggest agencies in the United States, expecting to enter the global market including the US. MEDIHEAL is looking forward to expanding the skincare category globally with AESPA as its ‘Next Level’. As MEDIHEAL’s new brand ambassador, AESPA will blend their bright, refreshing side with their chic, charismatic image on stage. A MEDIHEAL representative says, “We are expecting to create a synergy effect with AESPA and successfully expand globally as the K-beauty trend leader meets with the rising K-pop star. Starting with AESPA, we will begin one of several major brand transformations.” For more information on MEDIHEAL, please visit www.medihealus.com. About MEDIHEAL MEDIHEAL, Korea's #1 selling sheet mask brand*, is an established, global beauty brand specializing in providing step-by-step skincare routines at an affordable price. Known for their sheet masks, MEDIHEAL's portfolio of skincare has grown to include clean beauty and dermatologically tested products for all skin types and concerns. *Copyright© Worldpanel™, Kantar 2018 Contact Details Mediheal Kaitlyn Palocsko +1 215-870-8193 kaitlyn@incommn.co

November 16, 2021 08:04 AM Eastern Standard Time

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POCONO ORGANICS INTRODUCES NEW CBD GOURMET GUM DROP LINE

Pocono Organics

Pocono Organics’ CBD product line continues to grow as the woman-owned company introduced two new flavorful gourmet attractions, Lemon Chamomile and Vanilla Lavender CBD Gum Drops today. From hemp growing in the nutrient rich fields; transformed into new life as gourmet gum drops formulated by their scientists and Chopped Champion Chef, the pair puts Pocono Organics on the map with the number one form of CBD consumption. “Growing the first and only Regenerative Organic Certified (ROC) hemp in the world and being the largest ROC farm in the U.S.; we tend to set the bar kind of high for our CBD team to excel in creating a premium, wellness product line dedicated to providing convenience and taste-appeal,” smiles Ashley Walsh, Pocono Organics Founder/President. Formulated in-house, each Gourmet Gum Drop tin includes 25 servings and fits right in with Pocono Organics’ small batch, artisanal CBD product line featuring Bath Bombs, Nano-Particle Tincture, Hemp Extract Tincture, Creams, Salve Sticks, and Lip Balms. There’s even a pet-friendly Furry Friends Tincture! Learn more Pocono Organics CBD facts and focus on the future, including its water-soluble nano-particle technology, at PoconoOrganics.com/cbd. Pocono Organics – Inspiring People. Healing the Earth. 1015 Long Pond Road, Long Pond, PA – PoconoOrganics.com About Pocono Organics Pocono Organics is a health and wellness organization with a mission to inspire people and heal the earth. The Global Center for Research, Education, and Innovation grows the world’s first and only Regenerative Organic Certified (ROC) hemp and is one of the largest ROC farms in North America. Located in Long Pond, Pennsylvania, Pocono Organics has more than 380 acres of farmland and, at full build out, will have 120,000 square feet of greenhouse. Pocono Organics has a strategic partnership with Rodale Institute, the global leaders in Regenerative Organic Agriculture science and research and is their largest research satellite facility. Awarded the 2019 Environmental Innovator of the Year by the Green Sports Alliance, sustainability is a hallmark of Pocono Organics. The farm draws power from a 3MW, 25-acre solar farm and reclaims rainwater from 70,000 square feet of roofs for irrigation. Pocono Organics also serves the local community through its Clean Food, Dirty Hands school education program and veterans in transition through a Veteran Farmer Training Program. In addition, the property includes an organic farmer’s market and café featuring a Chopped Champion Chef, and with a 56-room adjoining hotel, is an agritourism destination, and host location for annual festivals. Please visit www.PoconoOrganics.com to learn more about Pocono Organics’ mission and work. Contact Details Pocono Organics Jeanine Hofbauer, Corporate Director of Marketing & Communications +1 570-517-1792 Jeanine@PoconoOrganics.com Company Website https://www.poconoorganics.com/

November 15, 2021 02:00 PM Eastern Standard Time

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