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NHS Test and Trace strengthen their cyber defences with Risk Ledger

Stockwood Strategy

NHS Test and Trace has selected British cyber security company Risk Ledger to manage cyber security risks in their supply chain as a proactive measure to mitigate the increasing risks the NHS and other critical national infrastructure organisations face from supply chain cyber-attacks. The Risk Ledger platform will give the UK government funded service all the tools they need to manage cyber security risks in their supply chain at speed for a low per-supplier cost - at least 60% cheaper than traditional solutions. Cyber security risks in the supply chain can include third parties failing to encrypt sensitive data when it is being transferred. NHS Test and Trace, established to track and help prevent the spread of the COVID-19 virus in England, will take advantage of Risk Ledger's key innovation which is its secure 'social network' allowing organisations to connect and share risk data securely, quickly, and easily. This gives organisations like NHS Test and Trace unparalleled visibility of their supply chain and a comprehensive set of data to identify, measure and mitigate supply chain security risks at scale. Major supply chain cyber security breaches at Solarwinds and Microsoft in recent months have put the challenge of securing supply chains at the top of the agenda for organisations around the world. Minister for Digital Infrastructure, Matt Warman MP said: “The government is working tirelessly to secure the nation online and grow the UK's £8.9 billion cyber security industry as we build back better from the pandemic. We're helping SMEs develop innovative products and services and it's great to see Risk Ledger, one of the firms we've supported, win this contract to protect the Test and Trace system and support the national effort against coronavirus.” Risk Ledger's client base includes organisations like BAE AI, City of London Police, Telenor, Schroder's Personal Wealth and ASOS. Risk Ledger CEO and Co-Founder Haydn Brooks said: "NHS Test and Trace is essentially the biggest new start-up in the UK healthcare market so we are delighted they have chosen to take advantage of our ability to provide enhanced visibility of their supply chain risks. I am proud we will be part of the effort to secure this incredibly important supply chain. "Healthcare organisations and their supply chains handle lots of highly sensitive data and have a high rate of data breaches. We have already seen during the COVID-19 pandemic that bad actors are actively targeting supply chains to access data and cause disruption” added Haydn Brooks. Risk Ledger is a rising star of the UK's growing cyber security scene having won competitions run by the UK Government's National Cyber Security Centre, the tech industry body TechUK and most recently a winner in the Department for Digital, Culture, Media, and Sport’s ‘Most Innovative UK Cyber SME of the Year’ competition in May. The company is also a member of the UK Government backed LORCA programme (London Office of Rapid Cybersecurity Advancement). About Risk Ledger Risk Ledger is a British company that manages cyber security risks in supply chains. Th process of supply chain security risk management ensures third parties who deliver critical services, have access to data, corporate networks, or any other status of business trust, maintain a good base level of cyber security controls to prevent bad actors using the third party as an attack vector. In 2019, Risk Ledger won the ‘Cyber Den’ competition at the 2019 CyberUK event run by the UK Government’s National Cyber Security Centre (NCSC) and the Department for Digital, Culture, Media and Sport (DCMS). At the time, Ian Levy, Technical Director at the NCSC said: ‘Our mission is to make the UK the safest place to do business online. We run the Cyber Den competition with DCMS to identify and provide a springboard for the most promising cyber security start-ups in the UK. Risk Ledger beat some excellent competition at this year’s Cyber Den event because their platform approaches supply chain security in a novel way that could revolutionise the way organisations understand the cybersecurity of their supply chains which is at the root of so many security incidents.’ Notable achievements - Risk Ledger was a finalist in the 'Most Innovative New Technology Award' category at the 2021 Water Industry Awards. - In March 2021, Risk Ledger won the South Summit Industry 4.0 innovation competition. - In May 2021, Risk Ledger was announced as a runner up in the Department for Digital, Culture, Media, and Sport’s ‘Most Innovative UK Cyber SME of the Year’ competition. Contact Details Risk Ledger Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://riskledger.com/

June 16, 2021 05:15 AM Eastern Daylight Time

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Increase In Early Retirement Forcing Americans to Collect Permanently Reduced Social Security.

Jennifer Lang Financial Services, LLC

Contact Details Jennifer Lang Financial Services, LLC. Jennifer Lang +1 870-413-6993 mail@jenniferlangfinancialservices.com Company Website https://www.jenniferlangfinancialservices.com

June 15, 2021 10:05 AM Eastern Daylight Time

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Secta Finance innovates the £10b private school fees model, making affordable finance options for parents

Stockwood Strategy

Fintech business Secta Finance has launched today to transform how private school fees are paid. Families are spending circa £10b every year to pay school fees for over 620,000 children and over the years there has been no innovation on the termly bill payments. Secta Finance has set out to change this and become an enabler for many more families considering private schooling but feel it is currently unaffordable. In collaboration with a number of financial institutions, Secta Finance has created a range of flexible and highly competitive finance plans that enable parents (and would-be parents) to spread the cost of private school fees over many years in a simple affordable way. The Secta Flexiplan enables parents to use the equity in their home to secure a facility that allows parents to draw funds flexibly within the first 5 years. Parents only pay interest on the amount they actually drawdown. If they don’t need to draw funds there is no cost. Parents can decide how much they draw; their monthly repayment amounts (subject to a minimum) and the term they repay over (up to 30 years). Also, there are no early repayment fees if they choose to repay in full. Below is an example* of how a Secta Flexiplan could be used to finance 5 years of private education. This example is based on one child, annual school fees of £15,000 per year and with the Secta Flexiplan being repaid over a period of 10 or 20 years. However, the amount borrowed, the term over which it is repaid and the monthly repayments can be adjusted to suit individual circumstances and preferences. Secta Finance has made it quick and simple for parents to get indicative quotes from their online platform. Thereafter they can engage with a qualified advisor to discuss their options and tailor a plan to suit their needs. Joe Hill, founder and CEO of Secta Finance commented: “How parents pay for private school fees is no longer fit for purpose. They are still paying large lump sums, sometimes, with expensive and inflexible means using credit cards or unsecured loans, that simply is not sustainable. Secta has set out to challenge this approach with a fresh lens and a clear pathway for parents to handle this significant expense. We want to create manageable and affordable finance solutions for school fees, much like the financial products people consider when buying a house or a car.” Contrary to popular belief, private education is not confined to the wealthy, but many middle class parents place a very high value on it and want to provide the benefits of a private education for their children. However, the costs can be prohibitive, especially for families with more than one child. Annual average school fees are in excess of £15,000 for day schools and in excess of £30,000 for boarding schools. Factoring in additional costs, a private education can cost an average of £325,600 per child for day school and £469,700 for boarders starting their schooling in 2019. Unsurprisingly, many parents find this a struggle. Research completed by Killik and Co suggests that private day school fees have increased by 403% since 1990. “Many parents make significant sacrifices to give their children a private school education. But it doesn’t have to be that way. It makes sense to have a solution whereby parents can spread the cost over a longer period of time if they wish (up to 30 years), to reduce the strain on their finances, but still be able to give their children a private education,” added Joe Hill. There are more than 2,500 independent schools in the UK catering for approximately 620,000 pupils. This represents about 7% of all UK school children and 18% of pupils over aged 16 years and older. The estimated school fee market value is approximately £11 billion. Secta Finance is working closely with schools who are keen to offer meaningful finance options for their parents. The company is also collaborating with independent financial advisors who are seeking flexible, efficient options for their clients. Parents are also directly engaging with the online platform to find out more about the options available to them. Looking ahead Joe Hill added: “We are creating opportunities for parents, for schools and for children. By offering finance solutions which are affordable, simple to understand, we will create a sustainable path for better outcomes. Our strategic aim is to expand the opportunity of private education to many more families and enable a sustainable relationship for parents and schools through the products that we offer”. ENDS *This is an indicative quote and does not constitute an offer or advice. Interest rate and solution terms will depend on your circumstances and the amount of the loan. Before you make a loan application, we will carry out a full review to establish your needs and preferences and if you meet the criteria, we will give advice and make a recommendation to you. All loans are subject to status. Please note that our product calculators show an indicative rate only and may not be suitable for you. Your home may be repossessed if you do not keep up with your repayments. About Secta Finance Our mission is to relieve the pressure of private school fees by providing innovative, affordable finance solutions to parents. In doing so, we bring the outstanding benefits of private education within the reach of many more families, everywhere. Secta Finance Limited is authorised and regulated by the Financial Conduct Authority. Contact Details Secta Finance Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.sectafinance.co.uk/

June 15, 2021 04:30 AM Eastern Daylight Time

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"You Gotta Be" Music Video Premieres Online Today

True Colors Festival

SINGAPORE - Media OutReach - 14 June 2021 - Performing from their homes, the cast presents a new take on R&B classic, You Gotta Be, by Des’ree in the latest True Colors music video. Artists include Mandy Harvey, whose performance on America’s Got Talent earned Simon Cowell’s Golden Buzzer; Raul Midón, a Grammy-nominee who devoted his life to music after being told that blindness would be an obstacle; Kenta Kambara, an accomplished aerial performer who featured in the Rio 2016 Paralympics; Signmark, the first deaf artist to be signed to a major record label; and Alienètte Coldfire, who placed third in France’s Got Talent. The technical process of producing this music video involved countless WhatsApp, Messenger and Zoom calls, working across time zones, and using Google Translate in real time. “The real challenge, though, was to develop a relationship with each artist, such that trust and freedom would allow them to perform and be themselves, with their spirit and energy coming through in a real and palpable way,” explains Dr Sydney Tan, Creative & Music Director. Adds Mandy Harvey: “Even though we haven’t met in person…you can feel that every person put their heart into the entire process. Being a part of this team is another reinforcement to me that what’s within you is so much stronger than the barriers we face. This is a reminder to reach farther and dream bigger. My hope is that people are encouraged to try!” Says Ichiro Kabasawa, Executive Director of The Nippon Foundation, presenter of True Colors Festival: “People everywhere have been going through such a prolonged period of uncertainty, isolation and fear. We chose this classic, You Gotta Be, for everyone, everywhere at this time, to realize the potential in ourselves; to choose to be bolder, stronger, wiser, whatever each day may bring. It’s a reminder that when it comes down to it, we’re all human, living together in our one world.” The True Colors music video comes with Closed Captions (for the Deaf) & Audio Description (for the Blind), and an accompanying video Transcript (for the Deafblind). Visit: True Colors Festival website Contact Details True Colors Festival hana@lightyears-comm.com

June 14, 2021 09:00 AM Eastern Daylight Time

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Pennsylvania Video Gaming Association (PaVGA) Advocates for Transition of Skill Games to Regulated Video Gaming Terminals (VGTs)

Pennsylvania Video Gaming Association (PaVGA)

The Pennsylvania Video Gaming Association (PaVGA), the statewide trade association representing manufacturers, distributors and operators of video gaming terminals, continues to support legislation to ensure that skill games are subject to the same regulatory requirements as gambling devices. Currently, skill games are not regulated by any state agency and are not subject to gaming taxes on net revenues as are slot machines, video gaming terminals (VGTs) and iGaming platforms. “Regulation would provide much-needed revenue to small businesses like bars, restaurants and veterans’ clubs, which would benefit from VGTs in those locations. The anticipated revenue from VGTs versus skill games is substantial,” stated PaVGA Executive Director Denise Calabrese. The operation of these games in bars, clubs and restaurants will provide a viable, sustainable revenue stream for struggling establishments who have been hit particularly hard by the COVID-19 pandemic, as well as a stable base of new revenues to the Commonwealth. “Because there has been no alternative sustainable option to gaming revenue for bars, veterans’ clubs, and restaurants throughout Pennsylvania, those venues have turned to the skill game industry for that revenue,” Calabrese explained. “The issue is that these devices, and the companies that own and manufacture them, are not regulated and there is no oversight of those companies, the individual’s who own those companies, or the devices. Pennsylvania’s bars, restaurants and veterans’ clubs, Pennsylvania Operators, and the thousands of consumers who choose this form of entertainment, deserve to know that their gaming options are being overseen by a government agency and that proper protocols are in place to protect them.” PaVGA believes that the Pennsylvania General Assembly needs to pass legislation with urgency to resolve this issue and ensure that any gaming devices operated in the Commonwealth are subject to the full oversight of the Pennsylvania Gaming Control Board (PGCB). During a Senate Community, Economic and Recreational Development Committee hearing on June 7, a Pennsylvania Senator stated there could be as many as 55,000 unregulated skill games currently in operation in Pennsylvania. While opponents to skill game regulation warn of detrimental impacts to the Pennsylvania Lottery and casinos, both continue to realize record high revenues. Furthermore, the same operator-based model PaVGA is advocating for in Pennsylvania has been successfully implemented in Illinois with negligible impact on the revenues of the lottery or casinos. “All we want to do is bring these unregulated games under the purview of the Pennsylvania Gaming Control Board to ensure that adequate protections are in place for consumers, establishments and operators,” Calabrese said. “This is more about applying equal standards to skill and gambling operations in the Commonwealth than it is VGT expansion. We have a statutory and regulatory structure already in place in the Commonwealth that provides for the safe, fair and equitable operation of VGTs. Skill games should be brought under that construct and be treated just like current gambling devices.” Contact Details Michelle Keyser Director of Communications +1 717-724-9166 communications@pavga.org

June 11, 2021 11:00 AM Eastern Daylight Time

MassiveMusic applies science to develop Colgate's smile-inducing new sonic brand identity

MassiveMusic

Colgate, the brand found in more homes than any other, wants the whole world humming an optimistic tune. The iconic oral care brand has launched its new sonic brand identity, a suite of sonic assets and compositions, produced by international creative music agency MassiveMusic London, in collaboration with MassiveMusic New York. Whilst reshaping its visual identity, Colgate also saw an opportunity to stand out within the oral care sector by owning the ‘white space’ within sonic branding in FMCG. In partnership with Red Fuse, the global brand chose to work with MassiveMusic London to develop a distinctive and flexible sound that could live across its marketing, have global appeal and relevance, and which offered new opportunities for recall by consumers. Whilst still a relatively untapped asset, sonic branding is increasingly becoming a key way legacy brands can differentiate themselves in a crowded market. Colgate understood the power of sound to help engage with audiences in new ways and entrusted MassiveMusic’s London team with the vision to ‘create a feeling’ and a holistic sonic experience. Backed by strategy and science Colgate needed a sonic brand that was memorable, modern and reflected its core brand promise of 'Optimism in Action,' whilst also being flexible enough to be stretched into different genres and work across all product offers. But what makes a sound ‘optimistic’? MassiveMusic's' big idea’ was to ground the music in science - taking all subjectivity out of the equation, so you are left with a highly impactful sonic brand. Speaking to academics, ethnomusicologists and neuroscientists, MassiveMusic’s research pointed them towards the human hum as the perfect timbre (or sound quality) for the sonic logo. Consisting of a blend of both female and male tones, the sonic logo was meticulously recorded in such a way as to sound very real, close and natural. The choice of key was again based on research, with the key of D Major being widely accepted as optimistic in nature. The choice of notation and the portmanteau bend towards the end of the sonic logo perfectly syncs to the smile visual animation and creates an activating feeling without being overbearing. By creating a new and original sound that better matches who Colgate is as a brand, rather than looking to the sounds of the sector, Colgate has been able to carve out its own area in the market. Colgate’s new sonic DNA speaks to its history as a pioneering and modern brand. Roscoe Williamson, Global Creative Strategy Director at MassiveMusic said: “Colgate is one of the most recognizable brands across the world - a brand many of us have grown up with. It was important that the new sonic experience not only felt fresh and exciting, but that it also embodied the brand's promise of ‘Optimism in Action’. The need was complex - a system of branded ‘watermarked’ music stemming from a sonic DNA and an iconic sonic logo. This needed to work across more than 200 countries via online content, radio, product and TVCs. And so we created a sonic architecture that could handle this complexity and an overarching aesthetic to the new Colgate music and sound that has universal appeal. To do this we worked with a team of academics and experts and were able to define music and sound cues that throughout history have represented optimism. These cues are at the heart of Colgate’s new sonic brand and have enabled a flexible system that represents the optimistic nature of the brand in a highly distinctive and holistic way.” Jared Richardson, Global Head of Design at Colgate said: “It really was an incredible experience developing the Sound of Colgate with MassiveMusic. The process, collaboration and outcome was fascinating and really enjoyable. The result is a strategically valuable asset that will play out across our global marketing campaigns. We look forward to continuing developing this side of our brand.” The new sonic brand was conceptualized and produced by MassiveMusic London, and will be rolled out across North America, Latin America, Europe, Africa-Eurasia, and Asia. Listen to the new Colgate sonic brand experience here: https://www.massivemusic.com/en/work/detail/the-sound-of-colgate About MassiveMusic MassiveMusic is the agency of record for some of the most famous brands in the world. As a trusted partner, MassiveMusic delivers everything a brand needs in the field of music, voice and sound. Impactful strategies, sonic brand identities and best-in-class compositions – the agency creates this and much more thanks to its fervent passion for music combined with craftsmanship and scientific research. The ultimate goal? To make the world sound better, while helping brands and agencies be more effective through the emotional power of sound. The nifty creators and strategic thinkers behind MassiveMusic can be found in offices and studios around the world. Rumour has it they also throw a massive party every once in a while. About Colgate-Palmolive About Colgate-Palmolive: Colgate-Palmolive Company is a caring, innovative growth company reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, the Company sells its products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA Skin, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. The Company is recognized for its leadership and innovation in promoting environmental sustainability and community well-being, including its achievements in saving water, reducing waste, promoting recyclability and improving children’s oral health through its Bright Smiles, Bright Futures program, which has reached more than one billion children since 1991. For more information about Colgate’s global business and how the Company is building a future to smile about, visit www.colgatepalmolive.com Contact Details Jive PR + Digital Maya Sarin +1 818-422-2248 maya@jiveprdigital.com

June 10, 2021 09:07 AM Eastern Daylight Time

How Split Annuity Strategies Work by Jennifer Lang Financial Services

Jennifer Lang Financial Services, LLC

Contact Details Jennifer Lang Financial Services, LLC. Jennifer Lang +1 877-487-8926 mail@jenniferlangfinancialservices.com Company Website https://www.jenniferlangfinancialservices.com

June 08, 2021 10:05 AM Eastern Daylight Time

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SCIENTISTS WORLDWIDE PLEDGE THEIR TRUST IN SCIENCE IN CELEBRATION OF THE INTERNATIONAL DAY OF LIGHT

International Day of Light Steering Committee

The UNESCO International Day of Light on May 16 th celebrated the worldwide campaign promoting the importance of science and the scientific process for society and sustainable development. The Trust Science pledge saw supporters of science worldwide join together to affirm their appreciation for science. Notable signatories include Nobel and Breakthrough laureates, UNESCO prizewinners, CEOs, representatives from scientific societies and academies, individual scientists and students from nearly 100 countries. “After a year in which we have seen science lead the global response to the coronavirus pandemic, we thought it was essential to highlight the importance of trusting its methods in guiding decisions,” said Steering Committee Chair John Dudley. “The pledge focuses particularly on science’s role in improving quality of life, a sentiment that clearly resonates around the world.” The International Day of Light recognizes the value of light science and technology and its role in providing clean energy, clean water, high-speed connectivity and medical treatments. The day was celebrated with events and hands-on activities in more than 55 countries. The International Day of Light also highlighted the achievements of a number of Champions of Science, individuals from all fields whose work is changing the world. “As a scientist, seeing this kind of support for the scientific process is inspiring,” said Neysha Lobo-Ploch, FBH Berlin, UVphotonics NT GmbH, Germany and LightDay 2021 champion. “I’m honored to have my work acknowledged in this way.” After its initial launch with the International Day of Light, the #TrustScience campaign will continue throughout 2021, and scientists worldwide will be organising targeted actions throughout the year. Dudley explains, “A central aim of this initiative has been to remind members of the scientific community that we share a responsibility to ensure that the public has confidence in science and its outcomes. It is up to us to explain how science works and why it can be trusted.” The Trust Science campaign is organized by the IEEE Photonics Society, SPIE, the international society for optics and photonics, and The Optical Society (OSA), together with the International Day of Light Steering Committee. To sign the pledge and to learn more, please go to https://www.trust-science.org Contacts For questions about how you can engage with the campaign, please contact: info@trust-science.org For media inquiries, please contact: pr@trust-science.org Social media: please share using #TrustScience and #LightDay2021 Social media links: Facebook; Instagram; Twitter About the International Day of Light The International Day of Light (LightDay)is a worldwide initiative that provides an annual focal point for the continued appreciation of light and the role it plays in science, culture and art, education and sustainable development, and in fields as diverse as medicine, communications and energy. The International Day of Light is administered from the International Basic Science Programme (IBSP) of UNESCO by a Steering Committee that includes representatives from a broad range of international partners: the American Institute of Physics (AIP), the American Physical Society (APS), Bosca, the China International Optoelectronic Exhibition (CIOE), Chinese Optical Society (COS), the European Centres for Outreach in Photonics (ECOP), the European Photonics Industry Consortium (EPIC), the European Physical Society (EPS), the Illuminating Engineering Society (IES), the International Centre for Theoretical Physics (ICTP), the IEEE Photonics Society (IPS), the International Commission on Illumination (CIE), lightsources.org - the international network of accelerator based light sources, Light: Science and Applications, The Optical Society (OSA), Tampere University, SPIE, the International Society for Optics and Photonics, SESAME, Signify, Tampere University, Thorlabs, Transitions, the Université de Franche-Comté and Velux. For information about the International Day of Light, please visit www.lightday.org Contacts for IDL: John Dudley and Joseph Niemela Bethany Downer 2021 Steering Committee Chairs 2021 Communications Coordinator Email: contact@lightday.org Email: contact@lightday.org Media Contact for Trust Science: pr@trust-science.org About IEEE Photonics Society The IEEE Photonics Society is the professional home for a global network of scientists, engineers and allied professionals who advance laser, optoelectronics, and photonics technology. As a technical society representing the IEEE, it is a vital part of the world’s largest technical professional organization of more than 400,000 members dedicated to advancing technology for the benefit of humanity. Through its highly cited publications, conferences, technology standards, educational activities, and humanitarian initiatives, the IEEE Photonics Society provides its members in more than 160 countries the opportunity to grow professionally and stay on the forefront of transformational breakthroughs in photonics. PhotonicsSociety.org About SPIE SPIE, the international society for optics and photonics, was founded in 1955 to advance light-based technologies. Serving more than 255,000 constituents from 183 countries, the not-for-profit society advances emerging technologies through interdisciplinary information exchange, continuing education, publications, patent precedent, and career and professional growth. SPIE annually organizes and sponsors approximately 25 major technical forums, exhibitions, and education programs in North America, Europe, Asia, and the South Pacific. In 2020, SPIE provided more than $5 million in support of education and outreach programs. www.spie.org About The Optical Society Founded in 1916, The Optical Society (OSA) is the leading professional organization for scientists, engineers, students and business leaders in light science and technology. The society serves over 432,000 customers and 22,000 members from more than 100 countries who fuel discoveries, shape real-life applications and accelerate achievements in the field. OSA provides quality research, inspired interactions and dedicated resources for its extensive global network of optics and photonics experts through world-renowned publications. For more information, visit osa.org. Contact Details pr@trust-science.org +1 703-907-0010 pr@trust-science.org Company Website https://www.trust-science.org

June 08, 2021 09:58 AM Eastern Daylight Time

Haystack Analytics attracts investment, powering tech teams globally and addresses developer burnout

Stockwood Strategy

Engineering insights tool Haystack Analytics, backed by Y Combinator, today announced it has secured a US$1.2m funding round which included participation from Founders Club, Y Combinator, Soma Capital, Entrepreneur First and investors Dan Siroker and Blaine Vess. Founded in 2020 by Julian Colina and Kan Yilmaz, Haystack helps build elite developer teams by providing engineering metrics and alerts proven to drive performance. Haystack improves developer productivity and software quality. Through their integration with GitHub, Haystack is able to provide live data insights that illustrate the entire delivery process from commit to deploy, being able to highlight bottlenecks like code review and team productivity. Using this feedback loop, Haystack users have increased production deployments by 58% and achieved 70% faster cycle times on average. In less than 12 months since launch, Haystack is being used by more than 7,000 developers at tech teams in GoDaddy, Microsoft, The Economist, Indiegogo and Truebill among others as revenues have increased by an average of 36% month on month. Julian Colina, CEO and co-founder of Haystack Analytics commented: “Tech teams and engineers around the world are key assets to any company and shipping software is the heartbeat and competitive advantage they seek. The efforts of developers are at the heart of processes, products and, effectively, the bottom line. Until now, it was difficult for CTOs and engineering managers to objectively know what their roadblocks are or have insights into resourcing levels. Haystack gives visibility by providing metrics and alerts to make sure nothing continues to be stuck. We are helping developers to ship faster and improve their satisfaction”. Research 1 has shown that elite performing engineering organisations are twice as likely to achieve their organisational goals and achieve a 50% higher growth rate over 3 years. It isn't just business objectives that do better, employees of elite performers are almost twice as likely to recommend their team as a great place to work. “Companies with strong technology teams are outperforming those which don't. Technology teams which follow DevOps best practice are less likely to see developers being burnt out, whilst allowing new product ideas to be experimented faster and shipping business value more reliably” added Julian Colina. The funding advances Haystack’s commitment to building intuitive one-click dashboards and alerts using GitHub data. Haystack plans to expand its offering to a greater range of data sources whilst providing an ever greater variety of user-friendly alerts and insights. As companies move to hybrid office/home working environments, Haystack provides insights that teams need to experiment with their workflows to prevent developer burnout whilst shipping faster. “Our mission is to bring the competitive advantage data-driven engineering teams like Google have to everyone. We help teams track their delivery process and optimization opportunities instead of relying solely on gut feelings - resulting in 70% faster delivery on average. It’s been an incredible 12 months and we are well set to achieve much more in the next year” concluded Julian Colina. Ends 1 DevOps Research and Assessment, State of DevOps report About Haystack Analytics Haystack was founded in 2020 by Julian Colin and Kan Yilmaz for tech teams to learn more about roadblocks to their work, improve productivity and importantly identify burnout issues with developers. Haystack helps build elite developer teams by providing engineering metrics and alerts proven to drive performance, improve developer productivity and software quality. Through their integration with GitHub, Haystack is able to provide live data insights that illustrate the entire delivery process from commit to deploy, being able to highlight bottlenecks like code review and team productivity. Using this feedback loop, Haystack users have increased production deployments by 58% and achieved 70% faster cycle times on average. Contact Details Haystack Analytics Bilal Mahmood +44 7714 007257 bilal@usehaystack.io Company Website https://www.usehaystack.io/

June 07, 2021 11:00 AM Eastern Daylight Time

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