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Contact Details Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

May 25, 2023 06:00 AM Eastern Daylight Time

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ChillWell Launches ChillWell 2.0 Portable Air Cooler for Personal Space Chilling Benefits

Cosmic Wave

FOR IMMEDIATE RELEASE Contact: ChillWell Phone: 888-998-6324 Email: chillwell@rephelpdesk.com CHILLWELL LAUNCHES CHILLWELL 2.0 PORTABLE COOLER WITH INSTA-FROST TECHNOLOGY AT 55% DISCOUNT FOR A COMFORTABLE, COOL SUMMER New portable cooler decreases indoor air temperatures in minutes while helping save hundreds on utility and cooling bills FAIRFIELD, New Jersey – May 24, 2023 – Portable cooler company ChillWell has launched ChillWell 2.0, a new and improved version of its flagship product. Made with advanced Insta-Frost technology, ChillWell 2.0 can keep homes cool and comfortable all summer long. Insta-Frost uses the proven power of evaporative cooling to reduce the temperature of the air while adding moisture, helping homes stay cool, comfortable, and hydrated. ChillWell is promoting the new portable air cooler through a special 50% off promotion. For a limited time, you can buy ChillWell 2.0 for just $89.99 per unit. “ChillWell 2.0 is our most advanced portable cooler yet,” explains a company spokesperson. “Our team developed Insta-Frost to rapidly cool indoor air temperatures in small and medium-sized spaces, and it works as advertised to help anyone stay cool and comfortable.” Backed by a 60 day moneyback guarantee, ChillWell 2.0 is also designed to be more portable than any other cooler on the market. The cooler has a rechargeable battery, allowing it to be used away from an immediate power source. Simply plug in ChillWell 2.0 via USB-C to charge it, then use the portable carrying handle to take it anywhere it needs to go. ChillWell 2.0 has scored top marks from industry experts for its ability to rapidly cool any space. Instead of waiting for a whole home HVAC system to kick into action, customers can start to feel cool air within minutes. “Insta-Frost uses an innovative, evaporation-based system with cooling cartridges to rapidly cool the air. Within minutes of turning it on, it starts to blow cool air across the room. We also encourage customers to add ice cubes to the water container, or place the included cooling cartridge in the freezer, for optimal cooling power.” Other unique features of ChillWell 2.0 include the multi-colored LED night lights, charging light indicators, and convenient carrying handle. ChillWell 2.0 is about more than helping customers stay cool all summer; it’s also about helping customers save money on home cooling and utility bills: “We’ve heard reports of customers reducing summer utility bills by $500 or more by using ChillWell 2.0 regularly. Instead of paying to cool an entire home, our customers can cool a specific room or space – all without permanently installing an AC system or running hoses through a window.” Customers who buy multiple ChillWell 2.0 portable coolers online today can save even more. ChillWell has dropped the price as low as $67.50 per cooler when ordering four coolers as part of the summer 2023 promotion. About ChillWell: ChillWell, found online at ChillWellShop.com, is a portable cooler company best-known for its flagship lineup of portable coolers. The company recently launched ChillWell 2.0 at a 55% discount for a limited time. The new and improved portable cooler features a rechargeable battery, convenient handle, and Insta-Frost technology for maximum cooling power. For more information, visit ChillWellShop.com. ### Contact Details Melissa Isabel +1 530-418-8423

May 24, 2023 01:35 PM Eastern Daylight Time

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Shareholder to Demand Greater Transparency from McDonald’s, Walmart About Business Risks in China

National Legal & Policy Center

As shareholders are set to attend annual meetings over the next week for McDonald’s Corporation and Walmart Inc., National Legal and Policy Center will ask fellow investors to support its proposals to provide greater transparency about the companies’ risks of doing business in China. NLPC will present “Communist China Risk Audit” proposals at the meetings, which seek reports to shareholders that address “the nature and extent to which corporate operations depend on, and are vulnerable to, communist China….” The McDonald’s proposal is No. 7 on Page 93 of the company’s proxy statement. For Walmart, NLPC’s proposal is No. 11 on Page 116 of its proxy statement. Both companies oppose NLPC’s proposals. In response, NLPC filed rebuttals at the Securities and Exchange Commission in support of its resolutions to be considered at the McDonald’s meeting, to be held May 25, and at Walmart’s meeting, scheduled for May 31. Read NLPC’s SEC filing for McDonald’s here, and for Walmart here. NLPC’s report to the SEC on McDonald’s outlines some of the risks inherent in doing business in China, and notes: McDonald’s 2023 first quarter [report] states that “(financial) results reflected strong operating performance across the (International Developmental Licensed Markets & Corporate) segment, led by Brazil and China.” China is a clear driver of McDonald’s business performance, making its reliance on China a critical risk, as there are a number of factors that could harm the company The United Nations calls on companies to “provide information that is sufficient to evaluate the adequacy of an enterprise’s response to the particular human rights impact involved.” If McDonald’s is being “guided” by this principle and is already discussing significant risk exposures using “robust risk management program,” then a report…should be easy to deliver and provide investors with meaningful insights. An excerpt of NLPC’s filing for Walmart states: The magnitude of its risk in China is not comparable to the general business risks (already) disclosed by Walmart, many of which are indistinguishable from the disclosures made by other public companies. China-specific risks are present across many parts of Walmart’s business… Walmart has invested a considerable amount in its Chinese infrastructure. Thus, potential disruptions due to political, economic, regulatory, or health issues could negatively impact Walmart’s investments in the region. China is McDonald’s second-largest market, with more than 5,000 restaurants representing nearly 13 percent of its total locations. The communist nation is Walmart’s fourth-largest market, behind the United States, Central America, and Canada, with 365 stores representing nearly seven percent of its international locations. “Considering the extent of revenue generated and supply chain that is dependent on China, McDonald’s and Walmart owe their shareholders more transparency and specificity about their respective risks in the extensive amount of business they do there,” said Paul Chesser, director of NLPC’s Corporate Integrity Project. “Between human rights atrocities and Chairman Xi Jinping’s saber-rattling against Taiwan, the feasibility of continuing operations there may be tenuous. We urge their boards of directors to disclose more.” Founded in 1991, NLPC promotes ethics in public life and government accountability through research, investigation, education, and legal action. ### For more information or to schedule an interview with Paul Chesser, contact Dan Rene at 202-329-8357 or drene@nlpc.org. Please visit http://www.nlpc.org. Contact Details National Legal and Policy Center Dan Rene +1 202-329-8357 drene@nlpc.org Company Website http://www.nlpc.org

May 24, 2023 09:30 AM Eastern Daylight Time

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ToolsGroup and illycaffè to Present at Gartner Supply Chain Symposium, June 5-7, in Barcelona

ToolsGroup

ToolsGroup announced today that we are exhibiting at the Gartner Supply Chain Symposium/Xpo 2023 in Barcelona, Spain, June 5-7. The ToolsGroup team gained compelling insights from the Gartner Symposium in Florida earlier this month and is excited to keep this momentum going in Europe. We’re also pleased to announce that one of ToolsGroup’s valued customers, illycaffè, has been selected to present on June 7 (Session SPS34, Room 111 Level P1). The presentation will provide an in-depth view of how the company’s adoption of ToolsGroup Service Optimizer 99+ (SO99+) enables the Italian coffee company to embrace a more holistic planning approach. “illycaffè’s success is a testament to the company’s focus on sustainable practices and to the significant benefits of the probabilistic forecasting method,” said ToolsGroup CMO, Kevin Young. “This AI-driven capability gives companies an in-depth understanding of demand. It allows them to match inventory to customer needs, enhancing the consumer experience while avoiding detrimental excesses. We’re excited to see our partnership with illycaffè continue to flourish and drive profitable, customer-centric business practices.” illycaffè was experiencing steady organic growth, serving customers in 140 countries worldwide and managing a broad product portfolio amid significant disruption. Thanks to ToolsGroup’s AI-powered probabilistic forecasting engine, the company improved and accelerated its forecasting and planning processes. With SO99+, illycaffè has the speed, data insights, and maneuverability to plan and manage inventory sustainably while supporting business growth and satisfying customers. The company’s long-time partnership with ToolsGroup helped it deliver a superior consumer experience, even in the midst of the pandemic, and continues to sustain its high standards for customer satisfaction and efficient inventory management across its network. Interested in learning more about ToolsGroup’s solutions? Book a meeting here and stop by booth #113. About Gartner Supply Chain Symposium/Xpo™ Gartner Supply Chain Symposium/Xpo conference delivers must-have insights, strategies and frameworks for chief supply chain officers (CSCOs) and supply chain leaders to think big and drive real impact within their organizations. Join a global community of CSCOs and supply chain executives in 2023. For more information visit: https://www.gartner.com/en/conferences/emea/supply-chain-spain About ToolsGroup ToolsGroup’s innovative AI-powered solutions enable retailers, distributors, and manufacturers to navigate through supply chain uncertainty. Our retail and supply chain planning suites empower a new level of intelligent decision making and unlock powerful business improvements in forecast accuracy, service levels, and inventory - delighting customers and achieving financial and ESG KPIs. Stay in touch with ToolsGroup on LinkedIn, Twitter, YouTube, or visit www.toolsgroup.com. Contact Details MKPR Meir Kahtan +1 917-864-0800 mkahtan@rcn.com ToolsGroup Mark Gallant +1 978-808-0123 mgallant@toolsgroup.com Company Website https://www.toolsgroup.com

May 23, 2023 09:30 AM Eastern Daylight Time

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Shareholder to Address Censorship Policies at Alphabet, Amazon, and Meta

National Legal & Policy Center

Following the exposure by the “Twitter Files” reports that revealed the extent to which malicious government agencies colluded with Big Tech to censor content, a shareholder in three Silicon Valley corporations will present proposals in the coming weeks to address their suppression of speech. National Legal and Policy Center – which owns stock in Amazon, Alphabet (parent of Google and YouTube) and Meta (parent of Facebook) – will sponsor proposals at each company that request transparency about requests they have received from U.S. government officials to “take down” content from their platforms. Amazon’s annual meeting is on Wednesday, May 24; Meta’s is on May 31, and Alphabet’s is on June 2. “As we’ve learned since Elon Musk took over Twitter, there is an epidemic of unconstitutional government censorship of speech in our country, and Big Tech has welcomed the opportunities to be their enforcers,” said Paul Chesser, director of NLPC’s Corporate Integrity Project, who will present the proposals at the companies’ respective meetings. “It is vital, as public companies, that Alphabet, Amazon and Meta act in the country’s interest and disclose who in the federal government is making these improper – and most of them probably illegal – requests, and divulge what they have asked to be removed from their platforms.” The Amazon and Meta proposals seek an itemization of the requests the companies have received from federal government. The Alphabet proposal asks for a report about the extent its censorship policies and practices have on the fiduciary health of the company. The text of NLPC’s proposal for a “Risk Audit on Content Censorship” for Alphabet’s 2023 annual meeting follows: RESOLVED: Shareholders request that Alphabet Inc. (“Company”) issue a report at reasonable cost – omitting proprietary or legally privileged information – reviewing the vulnerabilities of its enforcement of Google’s and YouTube’s Terms of Service related to content policies, and assessing the risks posed by content management controversies related to issues such as election interference, freedom of expression, and inequitable application of policies, and how they affect the Company’s finances, operations, and reputation. SUPPORTING STATEMENT: Evidence has accumulated over many years that show Alphabet Inc.’s platforms discriminate against disfavored speech, interfered in elections, and is undeniably prejudiced. Major examples include: In leaked Company emails, employees discussed using “ephemeral experiences” to change users’ views. Back in 2016, the Company’s chief financial officer said, “we will use the great strength and resources and reach we have” to advance Google’s values. Consequentially, senior research psychologist Dr. Robert Epstein found that – based on 1.5 million search experiences his team aggregated in 2020 – that the Company’s manipulations could have shifted up to six million votes to Joe Biden. A study of voter outreach by 2020 political candidates, conducted by North Carolina State University’s Department of Computer Science, found that Google’s Gmail “marked 59.3% more emails from [conservative] candidates as spam compared to the [progressive] candidates.” The Republican National Committee claimed that Gmail sent more than 22 million of its emails to spam during a critical fundraising period in the 2022 election cycle. The Company has incurred a lawsuit and a complaint to the Federal Elections Commission due to the alleged suppression. A Media Research Center analysis of the most tightly contested 2022 U.S. Senate races found that ten of 12 Republican candidates’ campaign websites (83%) appeared far lower (or did not appear at all) on page one of Google’s organic search results, compared to their Senate Democratic Party opponents’ campaign websites. In addition to the above examples, the Company is the target of a credible, major lawsuit by the states of Missouri and Louisiana, based on extensive evidence that the Company violated users’ First Amendment rights. Shareholders need to know whether the Company is engaged in unconstitutional censorship, and whether the Company exercises its content moderation in violation of its Terms of Service, opening the Company to liability claims by victims. Shareholders also need to know whether the Company is failing to disclose these potential liabilities as material risks in its public filings. There is currently no single source providing shareholders the information sought by this resolution. Founded in 1991, NLPC promotes ethics in public life and government accountability through research, investigation, education, and legal action. ### For more information or to schedule an interview with Paul Chesser, contact Dan Rene at 202-329-8357 or drene@nlpc.org. Please visit http://www.nlpc.org. Contact Details National Legal and Policy Center Dan Rene +1 202-329-8357 drene@nlpc.org Company Website http://www.nlpc.org

May 22, 2023 10:00 AM Eastern Daylight Time

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Flawless by Gabrielle Union Announces Recipients of Lift As We Climb Grant Initiative For Black, Female-Owned Businesses

Flawless by Gabrielle Union

Flawless by Gabrielle Union, a haircare brand intentionally crafted to celebrate versatile hair types, textures, and styles, today announced the recipients of its inaugural Lift As We Climb grant initiative for Black, female-owned businesses. The initiative aims to help elevate and support Black businesses which have historically seen a barrier to access in capital, expertise, and opportunities. “We were so thrilled to see the response to the initiative,” said Gabrielle Union, co-founder of Flawless by Gabrielle Union. “We saw so much amazing talent and entrepreneurial spirit throughout the process, so we are excited to be able to shine a much-needed light on this success.” “It is an honor to be able to give back to our community of talented, Black entrepreneurs,” said Larry Sims, co-founder of Flawless by Gabrielle Union. “This is just the start of the many ways in which Flawless by Gabrielle Union hopes to uplift Black voices and we can’t wait to watch these businesses flourish.” To be considered, eligible founders submitted a one-minute video and a brand deck to an expert panel of judges, including Gabrielle Union, Larry Sims, Jacqueline Jones, Head of Strategic Partnerships across LinkedIn’s Global Diversity, Inclusion & Belonging team, P. Bagels-Minor, Founder of DVRGNT Ventures, and Antoine Gregory, Founder of Black Fashion Fair. Out of 500 submissions, six finalists were chosen to participate in a virtual pitch competition on May 10th. Following the competition, one recipient from each of the three qualifying categories was selected. The recipient from the fashion category is Todd Patrick by Desyree Thomas (Atlanta, GA). The recipient from the skincare category is O’Dara Exotic Skincare by Najah Elessie (Garden Grove, CA). The recipient from the haircare accessory category is Sotro by Stephanie Louis (Brooklyn, NY). To learn more about Flawless by Gabrielle Union, please visit flawlesscurls.com. Co-founded by Gabrielle Union and celebrity hairstylist Larry Sims, Flawless by Gabrielle Union aims to provide product knowledge and style education to everyone with its versatile collection of oils, cleansers, and conditioners for every hair type. Flawless by Gabrielle Union’s texture-specific products are infused with exotic, hydrating ingredients such as Brazilian Bacuri Butter, Rice Oil Complex, and Lilac Leaf Extract, leaving out harmful additives such as sulfates, silicones, and parabens. The Flawless by Gabrielle Union collection aims to help individuals find their custom routine to hydrate, define, repair, and protect. Contact Details Camryn Carlson +1 818-748-7444 camryn@six-one.com Company Website https://flawlesscurls.com/

May 22, 2023 09:01 AM Eastern Daylight Time

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Singaporean Telehealth Platform ORA Raises $10 Million Series A to Modernise Healthcare in the Region

ORA

Singaporean telehealth platform ORA has raised a $10 million USD Series A funding. This is the largest telehealth Series A in South-East Asia and was co-led by TNB Aura and Antler with participation from Gobi Partners, Kairous Capital and GMA Ventures, bringing total funding to date above $17 million USD. ORA is the fastest-growing and biggest vertically-integrated telehealth platform in South East Asia delivering over 250,000 consultations and has experienced uninterrupted monthly growth since its 2021 launch. ORA has launched three brands that serve the modern patient living with chronic conditions, making treatment more accessible, convenient and personal. Modules is a first to market online dermatology experience making personalised, prescription skincare accessible with 676 different formulations, andSons offers male health solutions and OVA delivers female reproductive healthcare. Founded by former ZALORA CMO Elias Pour, ORA is uniquely positioned with a diverse, proven leadership team with rich backgrounds across health, tech and consumer brands. Backed by a robust medical advisory board, ORA’s R&D team draws on experience from L’Oréal and Sephora creating high-touch products and experiences that are IP’d and 100% in-house developed. With a strong attention to customer experience, first to market solutions like Modules, andSons and Ova are meeting modern customer expectations head on. These interactions are translating into deeper patient relationships, building retention rates only rivalled by subscription models like Netflix and unrivalled within the industry. 90% of ORA’s patients are first to condition, under 38 years old and have never been treated before. The disconnect between this younger patient population and the traditional healthcare model is ORA’s biggest opportunity. These new patients have a different set of demands such as flexibility and speed which ORA’s telemedicine model is perfectly placed to treat. ORA’s seamless end-to-end experience joins up the fragmented traditional model, linking consultation, education, pharmacy, delivery and post purchase care for unparalleled convenience. “ORA is on a mission to deliver high touch, high-quality care to millions of patients and with our continued growth story throughout SEA, we are thrilled with today's announcement.” said Elias Pour, ORA’s founder and CEO. “ORA has had over 6 million patient touch points provide us with valuable health data through extensive health evaluations and consultation online. This has brought unique insights into these patient’s healthcare expectations that has and will inform future innovations with our key partners.” “We have the high growth potential of DTC, with a very high percentage of healthcare expenditure in our region being out of pocket. This is powered by an underlying SAAS type of recurring revenue, with subscriptions counting for more than 70% of our revenue and our retention is better than Netflix with 10x the monthly order value. We achieved post marketing breakeven at the end of last year on a group level after just 20 months of going live and have a very clear and believable path to profitability that is imminently ahead of us. With this new round of funding ORA will seek to expand its presence into new territories, both geographically and with new offerings. Later this year ORA’s brands will arrive in retail across 1300 tier one stores bringing its accessible, medically-backed range of products to shelves. Looking at different geographies there are opportunities to expand into regions like the GCC. Charles Wong, Founding Partner at TNB Aura commented: “Since ORA’s early days, TNB Aura has been a firm believer and strong supporter of Elias and the ORA team in their unwavering mission to provide access to affordable high-quality healthcare. Their combined focus on specialised, and often taboo, healthcare verticals as well as a direct-to-patient approach has led the team to clearly differentiate itself while delivering market-leading unit economics that meet the tailored needs of patients across the full value chain.” Teddy Himler - Global Partner at Antler added: “Elias and team have learned from the extraordinary rise of telehealth globally and have applied it masterfully to the idiosyncratic (and often challenging) South East Asia region. We are inspired and supportive of their mission to become the “ Healthcare House of Brands” for the ~1B people in South East Asia and GCC who are underserved by the traditional healthcare system. We think ORA’s platform approach is the future of direct-to-patient healthcare globally.” About ORA ORA is a house of healthcare brands powered by a vertically integrated telehealth platform. Founded in 2020 by ex ZALORA CMO Elias Pour, it is now SEA’s fastest growing digital health provider operating in Singapore, Malaysia and the Philippines with additional markets being launched during the rest of 2023. Its growing portfolio of healthcare brands includes Modules (prescription skincare), OVA (women’s health) and andSons (men’s health). Their HQ is located in Singapore. About TNB Aura At TNB Aura, we are investing in and helping to build the future of Southeast Asia. As a thesis-led, high-conviction venture capital firm, we use data-driven methodologies to identify and invest in select companies that are primed for the future and ready to change the very face of their categories. An approved co-investment partner of Enterprise Singapore, we invest US$2-10 million into Series A and B tech startups - and beyond that, we become true partners in their quest to uplift lives of The Next Billion. About Antler Antler is the investor backing the world’s most driven founders from day zero to greatness. Founded on the belief that people innovating is the key to building a better future, we partner with people across six continents to launch and scale high-potential startups that address meaningful opportunities and challenges. Knowing that exceptional founders can come from anywhere with any background, we have offices in 25 cities, including Austin, New York, London, Berlin, Stockholm, Bangalore, Jakarta, Singapore, Seoul, Tokyo, and Sydney. Our global community backs people from the beginning with co-founder matching, deep business model validation, initial capital, expansion support, and follow-on funding. Fueled by a personal passion that goes beyond traditional investing, we have helped create and invested in more than 750 startups across a wide range of industries and technologies, with the goal of backing more than 6,000 by 2030. Contact Details ORA Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.ora.group/

May 17, 2023 07:00 AM Eastern Daylight Time

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SeneGence and Lashify Launch DIY Lash Extension System LashSense® Lashes by SeneGence®

SeneGence

For the first time today, SeneGence ® has announced its new product LashSense® Lashes by SeneGence® powered by Lashify® Technology. SeneGence is thrilled to collaborate with Lashify®, the inventor of the DIY lash extension system, to bring high-quality, incredible at-home DIY lash extensions. LashSense® Lashes by SeneGence® are high-quality at-home lash extensions featuring an undetectable spine and are virtually weightless for a luxurious and damage-free experience. As the leading innovator for at-home lash extension technology, Lashify revolutionized this product concept and made the DIY lash extension possible. This partnership came to life through a shared mission of female empowerment through Founder and CEO of SeneGence, Joni Rogers Kante, and Sahara Lotti, CEO and Founder of Lashify. “I am honored to partner with Sahara Lotti, a true innovator in the beauty space. As two women founders who have each brought revolutionary products to the industry, we share a common mission to empower and improve consumers' lives. This new lash kit marks a major milestone for SeneGence as we expand our product offerings and bring the latest beauty innovations to our customers. I am thrilled about this partnership and excited for the incredible new product line it brings to SeneGence,” said Joni Rogers Kante, CEO and Founder of SeneGence. “Joni is a stand-up businesswoman; what you see is what you get. She has enormous respect for female entrepreneurs, innovators, and intellectual property and understands the trials and tribulations. Creating the SeneGence lash kit using our revolutionary technology has been an excellent experience. I am thrilled to have them introduce this groundbreaking system to an entirely new demographic.” - Sahara Lotti, CEO and Founder of Lashify. The new SeneGence LashSense Lashes “Bloom Box” kit will offer consumers everything needed to get started and enjoy Lashify technology with eye-fluttering results. Packaged in a custom kit entitled the “Bloom Box,” each box contains three lengths of lash florettes in short, medium, and long, the Blooming Bond in Black, and a patented Applicator and Fusing Tool. Exclusively designed to attach your LashSense Lashes and hold them in place, the Blooming Bond creates a flexible and nourishing cushion underneath the lash line for long-lasting results. At the same time, the patented Applicator & Fusing Tool allows for precision when applying the LashSense Lashes. LashSense® Lashes by SeneGence® are now available at www.senegence.com, retailing at $95.00. To learn more about best lash uses and practices, please visit the LashSense Lashes Q&A site here. About SeneGence In 1999, SeneGence disrupted the cosmetics industry with the launch of LipSense and became a household name with its innovative long-lasting lip color. Today, after two decades of growth and evolution, SeneGence boasts an impressive lineup of a full range of cosmetics that stay put, anti-aging skincare solutions, hair care products, and a dedicated men's line. For more information on SeneGence, please visit www.SeneGence.com or @senegence. Contact Details Six One Agency Khortlyn Cole khortlyn@six-one.com

May 16, 2023 12:01 PM Eastern Daylight Time

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Vacation® Inc. Announces $6M Series A Funding Round

Vacation®, Inc.

Vacation®, an award-winning sunscreen company that’s on a mission to make sunscreen fun, has announced the completion of a $6 million Series A funding round. Led by Silas Capital, an emerging growth equity and venture capital firm that invests behind exceptional next-generation consumer brands, the oversubscribed round includes investments from True Beauty Ventures, BFG Partners, Sonoma Brands, Marla Beck (Co-Founder and former CEO of Blue Mercury), David Grutman (Founder of Groot Hospitality), Heela Yang Tsuzuki (Co-Founder and CEO of Sol de Janeiro), and others. Vacation®’s rapid growth can be attributed to its ability to bring a fun, unexpected new approach to the sunscreen category. Pairing best-in-class skincare and suncare science with novel and innovative formats (such as a whipped cream-inspired SPF ), its “leisure-enhancing” products regularly go viral on social media platforms, organically racking up views in the millions and leading to inventory selling out across retailers. In addition to novel formats and best-in-class formulas, their cult-favorite products also focus heavily on the sensorial experience. They are carefully designed to make you look, feel, and smell like you’ve been to paradise and back, and are coupled with an immersive brand world that helps transport users to a place of bliss. Vacation® plans to use this infusion of capital to: Expand its distribution nationwide, entering all doors of Ulta Beauty, Nordstrom, and Anthropologie, as well as inking new partnerships with BlueMercury, CIBO, and Aerie. In addition to national retail partnerships, Vacation® will deepen its commitment to local “leisure destinations” such as The Standard, Kith, Ace Hotel, Palisociety, Mondrian, Fellow Barber, C.O. Bigelow and more. Invest in talent. Recent hires include London Nielsen-Krupski as Senior Vice President, Sales & Commercial Strategy (previously at Bondi Sands, L’Oreal, and PepsiCo), Ryan Bukstein as Vice President of Marketing (previously at Ace Hotels), Katrina Virani as Vice President of Product Development (previously at Pacifica, The Honest Company, MAC Cosmetics and KORRES), and Hannah Kollock as Director of Growth Marketing (previously at COOLA and Milk Makeup). Develop even more “leisure-enhancing” sunscreen products with the help of industry leaders such as Carlos Huber of ARQUISTE Parfumeur, Rodrigo Flores-Roux of Givaudan, and Dr. Elizabeth Hale, Dermatologist and SVP of the Skin Cancer Foundation. “Dakota, Lach, and Marty have built an incredible brand that is bringing fun back to the sun care category, while demonstrating the ability to break through the inefficiency of digital marketing today with innovative products and creative marketing – that’s their unfair advantage,” said Brian Thorne, Partner at Silas Capital and Head Chair of the Jimmy Buffett Excellence Committee at Vacation®. “While the company is laser-focused on building a sizable business within sun care, we do believe that Vacation® has the permission to extend into a wide array of adjacent categories and the opportunity to ultimately become this generation’s Margaritaville.” About Vacation®, Inc Vacation®, Inc is an award-winning sunscreen company from Miami USA on a mission to make sunscreen fun. Founded by Marty Bell, Lach Hall, and Dakota Green, the trio worked alongside Dr. Elizabeth Hale, Board Certified Dermatologist and an SVP of The Skin Cancer Foundation, as well as world-renowned perfumers Carlos Huber and Rodrigo Flores-Roux to create “Leisure-Enhancing” SPF products that are both unique in the category - take their whipped cream-inspired “Classic Whip Sunscreen Mousse” - and which make the wearer look, feel, and smell like they’ve been to paradise and back. Vacation® Inc launched in June 2021 and quickly became a viral sensation, beloved for its lust-worthy products and nostalgic 360-degree brand world inspired by the sun-soaked days of 1980s beach culture. Vacation® Inc has been praised by tastemakers including Kourtney Kardashian and Jasmine Sanders, has been featured in dozens of publications, from Fast Company to Vogue, and has received sought-after awards from GQ, Esquire, Allure, Refinery29, and many more. Contact Details Ray Smith vacation@vacation.inc Company Website https://www.vacation.inc/

May 16, 2023 09:00 AM Eastern Daylight Time

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