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BEE adds a new visual builder to its Plugin product line

BEE

BEE, a business unit of Growens, releases a new visual builder to its Plugin product line. The embeddable popup builder offers no-code, drag & drop design capabilities for marketers to easily create popups for their digital campaigns. Popup Builder is the third digital content type that BEE has introduced. The over 600 SaaS applications that have adopted BEE Plugin can now provide their users with a single design interface for emails, landing pages and popups. Popups are becoming increasingly necessary for businesses to compete and drive customer acquisition, retention and conversion rates. Businesses that implement popups as part of their digital marketing strategy benefit from growing email lists, staying in touch with customers, increasing social media following, and driving online sales. BEE Plugin’s new popup builder can be fully embedded into any SaaS application in under 30 days. The result is a new product offer or feature that users immediately adopt due to an intuitive interface. “We are very excited about the launch of this new builder because we now provide, with a single subscription, the tools that cover the main design needs for creating online campaigns. Our clients can now provide an excellent and consistent content design experience for creating emails, landing pages, and popups. Their users no longer have to learn 3 different tools and can reuse their content across the 3 builders. It also makes life easier for our customers who don’t need to worry about maintaining multiple tools and the associated costs.” Guillermo Padilla, Head of Product “More and more SaaS applications embed BEE Plugin because it helps them deliver a fantastic user experience to their customers, while going to market much faster than if they developed their own content design tools. We are really thrilled to see adoption across many industries, including 40% of the companies in Gartner’s 2021 Quadrant for Multichannel Marketing Platforms.” said Massimo Arrigoni, CEO at BEE. About BEE: BEE provides no-code design tools that empower everyone to quickly create content that resonates. BEE’s visual builders are used to design emails, landing pages, one-page sites, and more. They deliver fantastic design flexibility and a great user experience, combining granular control on design elements with handy features like editing content directly in mobile view. BEE is building on its vision to help democratize content design, with over 4.5 million monthly sessions of its tools in over 150 countries, across 600+ applications. Contact Details Angelina Kaliszak angelina@kitehillpr.com Company Website https://beefree.io/

August 25, 2021 09:00 AM Eastern Daylight Time

New CBD-Infused Hair and Skin Care Line Launching at Cosmoprof

LuckCBD

LUCKCBD announced today the official launch of its line of “Good Mojo” CBD hair and skin care products. These high-performing products include USA-grown CBD isolate along with other high-quality and effective ingredients. LUCK CBD is committed to offering products specially formulated with CBD to help people achieve their goal of beautiful, healthy hair and skin. LUCK CBD will debut its product line at the upcoming Cosmoprof North America (CPNA) exhibition in Las Vegas, Nev. on Aug. 29-31, 2021, at booth number 45192. LUCK CBD has been selected as one of the few brands to be featured in Cosmo Trends, the annual beauty report that advises the beauty industry of the most innovative products at Cosmo Prof. “We’re very excited to bring Good Mojo to the beauty space with our line of CBD-infused products. Not only does CBD represent one of the fastest-developing sectors in the country, but I’ve felt the market was missing something particularly in hair care. We use a healthy-hair matrix that includes organic pea shoot extract, amino acids, and USA-farmed CBD. We believe this combination results in outstanding formulas that work,” says Annie Seal, President, and Owner of LUCK CBD. “Our products use these efficacious, high-quality ingredients and we’re seeing that LUCK CBD products truly help people reach their personal hair goals.” The product line includes shampoo, conditioner, hair serum, hair mask, and all-over skin oil. The color-safe shampoo and conditioner are available in two scents, rosemary lavender, and peppermint essential oils to provide an aromatherapy experience. Each LUCK CBD product contains CBD oil that is Botanacor or Pro Verde certified to ensure consumers are receiving the highest quality CBD, without the THC and within federal regulations. LUCK CBD products are packed with ingredients that can help restore hair. We believe the CBD helps ingredients work efficiently. The super gentle sudsing agents helps hair to rinse clean, so there is no residue, film, or oil left on the hair. The result is clean, nourished hair, so that ones’ natural beauty can shine through. LUCK CBD products contain a variety of high-quality ingredients, including: Organic pea shoot extract, which has been shown to help with hair regrowth Amino acids, which are known for their contributions to hair structure and strength Argan, which is known to be a non-clogging superfood for the skin that can help boost the skin naturally Jojoba, which has antibacterial properties and antioxidants, which has been shown to soothe and nourish irritated skin MCT, which is a concentrated form of coconut oil that’s high in fat and can help condition and tone skin CBD isolate, which has been shown to have a myriad of health benefits LUCK CBD believes in the magic of CBD as one of nature's miracles. LUCK CBD is focused on creating products based on this Good Mojo philosophy. When consumers have Good Mojo, they feel joyful, more amazing, and hopefully more motivated to pay happiness forward. LUCK CBD’s goal is to bring these revolutionary beauty products into households across the country to help consumers satisfy their personal hair and skin goals. “Each product is made specifically to help consumers get what they desire for their own hair and skin, whether it is volume, hair growth, shine, better texture and more,” says Seal. “We are excited to launch at Cosmoprof so that we can introduce LUCK CBD products to the entire beauty community.” LUCK CBD products are available online at www.luckcbd.com and select local salons in the St. Louis, Mo. area. About LUCKCBD and The Luck Company, LLC LUCKCBD, and The Luck Company, LLC, is a certified women-owned business that offers beauty and wellness products based on the magic of CBD. Founded in 2020 in St. Louis, Missouri, the company has formulated a myriad of products formulated to assist with healthy living goals. Visit www.luckcbd.com for more information. Contact Details Jeremy Rives jrives@sedlockpartners.com Company Website https://www.luckcbd.com

August 24, 2021 09:03 AM Eastern Daylight Time

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Cloud Conventions Introduces SafetyNet to Create a Virtual Backup Plan for Live Events

Convey Services

Cloud Conventions today introduced SafetyNet ™, a new program to provide a virtual event backup options for associations, tradeshows, event managers or trade groups that have a live event scheduled now or in the near future. SafetyNet provides a standby virtual event platform that can be activated if needed when attendance for a live event declines or if there is a requirement to pivot to an all-virtual program. A SafetyNet platform can be brought online in a matter of days without technical support or programming. Cloud Conventions is a sophisticated event management platform that redefines the attendee and exhibitor experience with a strong focus on delivering virtual and hybrid events, regardless of size or budget. “It seems like a repeat of 2020 as event managers, associations and other trade groups are struggling to decide if they should cancel their live event, shift to virtual or hybrid, or take other precautions to make attendees and exhibitors feel safe,” said Carolyn Bradfield, CEO of Cloud Conventions. “Any group hosting live events today needs a virtual backup plan that can be activated to ensure attendees and sponsors can participate in industry sessions, continuing education and still make connections that they would miss when they can’t attend in person.” SafetyNet maintains a low-cost Cloud Conventions virtual platform on standby behind a private login until required. It is hosted on a custom URL, is fully branded, customized and organized to host live or on-demand sessions, exhibitor and sponsor booths or provide a resource center for all event-related content. Attendees can be imported from a live event registration system and have their record transferred to SafetyNet including demographics and event access permissions. Sponsors are assigned a virtual booth template and configured to go live without technical assistance, in a matter of hours. “Now that live events have partially returned, many groups ask themselves if virtual events are worth it, so they only focus on their in-person event, often to their detriment,” added Bradfield. “A 2020 study of 1,000 respondents, ‘ Association Trends: From Disruption to Opportunity’ produced by Community Brands, details that having a virtual option for membership participation has changed from a nice-to-have to a must have. Some live events scheduled for the fall of 2021 are being abruptly cancelled due to on-going COVID risks. This is clearly an indicator that the pandemic is far from over. A SafetyNet option is the best insurance that the show will go on, no matter what.” SafetyNet is offered for a low, setup fee to create a fully branded and configured virtual environment. If the organizer chooses to go live with a hybrid or all-virtual event, the setup fee applies to the event package. Show managers can choose as much or as little assistance from Cloud Conventions to bring their event online quickly with all the features needed to educate and engage attendees. Having a virtual option guarantees a rewarding experience for attendees, better ROI for sponsors and ensures smoother event operation for organizers. Explore SafetyNet at: https://cloudconventions.com/page/139455/safetynet. About Cloud Conventions Cloud Conventions from Convey Services is Cloud Conventions is an enterprise virtual/hybrid event management platform that redefines the exhibitor and attendee experience to allow companies to provide easy access to in-depth product information, showcase their brands with graphics and videos, create calls to action and generate immediate sales leads. Used around the world for large managed events and smaller self-directed meetings, conferences and corporate kickoffs, Cloud Conventions automates exhibitors and virtual booths, continuing education, speaker sessions and reminders, invitations and email communication, while at the same time producing detailed analytics on attendee, session and exhibitor activity. Cloud Conventions supports multiple languages and currencies, internal, external and single-sign on registration, and supports all conferencing carriers and platforms. Trade Associations and event managers can explore all of the Cloud Conventions solutions by visiting https://cloudconventions.com or contacting info@cloudconventions.com or call 888-975-1382. Cloud Conventions™, Community™, SafetyNet™, Cloud Kickoffs™, Conduct™, One-Touch Email Share™, Hub & Spoke™, 360° Virtual Exhibit Hall & Lobby Experience™ and ListLock™ are trademarks of Convey Services LLC Contact Details Bruce Ahern +1 770-580-0810 bahern@conveyservices.com Company Website https://cloudconventions.com

August 19, 2021 10:29 AM Eastern Daylight Time

The Kingdom of Saudi Arabia Reveals the Inspired Experiences Awaiting Visitors at its Stunning Expo Pavilion

Saudi Arabia Pavilion at Expo 2020 Dubai

The Saudi Pavilion at Expo 2020 Dubai has been awarded the LEED Platinum Certificate from the US Green Building Council (USGBC), placing it among the most sustainable designs in the world. The pavilion, the second largest after the UAE’s, holds three Guinness World Records for longest interactive state-of-the-art water feature, largest LED mirror screen display, and largest interactive lighting floor. Celebrated Saudi artists will exhibit their work as part of the pavilion’s ‘Vision’ exhibition. With less than two months to go, the Kingdom of Saudi Arabia is preparing to welcome the world to its state-of-the-art pavilion at Expo 2020 Dubai. At the Saudi Pavilion – the second largest after the UAE’s – visitors will experience the Kingdom’s rich past, vibrant present, and promising future. A 68 square-meter, curved LED screen greets visitors as they embark on a technology-enabled journey through five ecosystems, hinting at the Kingdom’s natural spaces, beautiful coasts, vast deserts, surrounding seas, and high mountains. The journey will walk through the flora of Al Bardani Valley in Asir Region to the mighty mountains of Tabuk, and from the dunes of the Empty Quarter in southeastern Saudi to the crystal-clear waters of the Red Sea. Visitors to the Saudi Pavilion will then experience 14 cultural landmarks along a stunning escalator ride. These include acclaimed UNESCO World Heritage Sites such as At-Turaif District in Ad-Diriyah, Hegra Archaeological Site in AlUla, Historic Jeddah, Rock Art in the Hail Region, and Al-Ahsa Oasis. Through an audiovisual guide, guests can explore 23 other destinations, including world-leading giga-projects which are rewriting the possibilities of sustainable development such as Qiddiya, Diriyah Gate, and King Salman Park. Following this, visitors will enter ‘Vision,’ a one-of-a-kind art exhibition curated by celebrated Saudi artists. Highlights include a 30m floating virtual sphere and a bespoke interactive floor. Finally, the pavilion will take visitors through the ‘Discovery Center’, where an innovative platform will connect leaders from around the world to forge exciting partnerships and discuss investment opportunities, visualized through an interactive digital map of Saudi Arabia. People, opportunity, nature, and heritage are the four pillars that anchor the visitor experience of the Kingdom’s 13,000 square-meter pavilion; an adventure woven into one of the most sustainable structures at Expo 2020 Dubai. It has been awarded the LEED Platinum certification by the US Green Building Council (USGBC), the highest internationally recognized sustainability rating in Leadership in Energy and Environmental Design. In addition, the pavilion holds three Guinness World Records: the largest interactive lighting floor with around 8,000 LED lights, the longest interactive water feature at more than 32 meters, and the largest LED interactive digital mirror screen at 1302.5 square meters. Expo 2020 Dubai is an opportunity to reconnect, meet new people, and discover new horizons. The people of Saudi Arabia are excited to open the doors and for visitors to experience their renowned hospitality first-hand. Contact Details Hanin Faroun +971 58 823 6024 hfaroun@apcoworldwide.com

August 19, 2021 08:30 AM Eastern Daylight Time

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DSI Aluminum Cable Fence offers Superior Durability and Distinctive Designs

DSI/Digger Specialties Inc.

DSI aluminum cable fencing provides beauty, safety, and exclusive features for residential and commercial properties. The fencing system combines aluminum posts and rails with thin vertical stainless-steel cables and aluminum pickets. These thin cables and pickets allow for a full unobstructed view of the surrounding areas. To provide labor savings, DSI aluminum light weight cable fencing sections are pre-assembled, tensioned, and ready to install. Offered in twelve standard colors or optional custom colors with satin or textured finishes, DSI aluminum cable fencing options are extensive. No other aluminum fencing manufacturer offers as many color choices to compliment a residential or commercial structure. Incorporating a ten-step powder coating system, DSI’s production process is the most comprehensive in the industry. DSI’s powder coating process is PCI 4000 certified. The result is a fencing system that provides a lasting color fast finish that resists the elements and stands the test of time. DSI Aluminum fencing offers superior low maintenance performance when compared to wood, vinyl or steel fencing products. DSI cable fencing is available in two-rail or three-rail designs. The two-rail design is offered in 48-1/2” height and the three-rail design is available in 48” and 54” heights. Optional Magena Star ® lighting provides beauty and function to DSI aluminum fencing. DSI cable fencing is the perfect solution for protecting the perimeter of a home or business while providing property owners a virtually unobstructed view. DSI’s aluminum fencing is engineered to provide years of low maintenance performance while enhancing the property owners’ expansive views and curb appeal. DSI cable fencing comes with a lifetime limited warranty from DSI, the leading manufacturer of aluminum fencing and aluminum railing products in North America. All DSI building products are made in America and are designed to Transform the Outdoor Living Experience. Visit the Where to Buy section of the DSI website, diggerspecialties.com, to discover where you can purchase Cable Fencing. DSI is an industry leading manufacturer of aluminum and vinyl railing, aluminum and vinyl fencing, composite and fiberglass architectural columns, gates, and deck lighting. Contact Details DSI/Digger Specialties Inc. Chris H. Beyer +1 704-438-7998 cbeyer@dsiwestbury.com

August 17, 2021 04:18 PM Eastern Daylight Time

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Comcast Business Helps Salem Florist’s Business Blossom with Enhanced Connectivity

Comcast Oregon / SW Washington

Comcast Business today announced that it is supplying Salem-based flower shop Green Thumb Flower Box Florist with a Business Internet connection and business phone services, enabling the florist to stay connected to enhance customers’ experiences and deliver bespoke services to its loyal customer base. Green Thumb has been in business for more than five decades. In that time, the shop has amassed a loyal following and was named Best Florist in Mid Valley by the Statesman Journal. While some florists offer the same bouquet arrangements, almost all of Green Thumb’s floral arrangements are customized based on individual customers’ needs by a small team of floral designers. The shop relies on its internet and phone lines for ordering. “Our floral designers are creating arrangements that hopefully make our customers feel special and eager to come back,” said Steve Outslay, owner of Green Thumb Flower Box Florist. “Our technology from Comcast Business is key to helping us keep customers coming back because it is reliable. Our internet is consistently fast, and our phone services are high-quality. Those solutions are our lifeline, so it makes all the difference that we can count on them.” With more grocery stores offering floral arrangements that consumers can pick up quickly, Green Thumb continues to distinguish itself from the competition with their custom arrangements, and what Outslay calls the “florist experience.” “We think that our reputation combined with technology will allow us to reach a larger group of people,” Outslay explained. “Knowing the quality and support of other floral companies, once a customer comes to us they will not want to go anywhere else.” Comcast Business’ Internet services are delivering fast, reliable connectivity with the bandwidth Green Thumb needs to handle all its devices. Meanwhile, its phone solutions allow Green Thumb to stay in touch with its customers while their staff is onsite or as they make deliveries. “It’s no surprise that Green Thumb Flower Box Florist has a dedicated group of customers that love their arrangements,” said Alan Goldsmith, vice president of Comcast Business Oregon/SW Washington. ”The passion that their teams have for what they do really shines through. We are proud to be powering possibilities for Green Thumb’s operations as they look to bolster their operations and local reputation.” About Comcast Business Comcast Business offers a suite of Connectivity, Communications, Networking, Cybersecurity, Wireless, and Managed Solutions to help organizations of different sizes prepare for what’s next. Powered by the nation’s largest Gig-speed broadband network, and backed by 24/7 customer support, Comcast Business is the nation’s largest cable provider to small and mid-size businesses and one of the leading service providers to the Enterprise market. Comcast Business has been consistently recognized by industry analysts and associations as a leader and innovator, and one of the fastest growing providers of Ethernet services. For more information, call 866-429-3085. Follow on Twitter @ComcastBusiness and on other social media networks at http://business.comcast.com/social. Contact Details Amy Keiter +1 503-407-9109 amy_keiter@comcast.com Company Website https://business.comcast.com/

August 16, 2021 10:05 AM Pacific Daylight Time

UNFCC Climate Report delivers a message of hope stating 1.5 is within reach if immediate action is taken

North American Marine Environment Protection Association

The Zero Emissions Ship Technology Association (ZESTAs) sees the UNFCC Climate report as a message of hope and believes the authors have made it abundantly clear that it is possible to avert climate catastrophe by pursuing the “very low emissions scenario” within the next two decades. As reported, there are no other options; it is global society’s obligation to act now with “drastic, rapid and large-scale reductions in greenhouse gases to limit global warming to 1.5 degrees”, because it can. ZESTAs is nailing their colours to the mast by starting at true zero with their unprecedented “SHIP ZERO – Charging to True Zero” workshop 1-3 November coinciding with COP 26 in Glasgow, Scotland. ZESTAs’ SHIP ZERO workshop will be the first ever shipping event to align with the IPCC “very low emissions scenario”, by not contemplating the use of fossil fuels or any GHG emitting fuel or technology. “The simple truth is the time for discussion is past – nothing remains but for us to act. Whatever your beliefs, whatever your passions, whatever your politics, insuring that we, as a society are no longer contributing to the end of life as we know it is imperative. This century is about reckoning – the morals, purpose and goals of society must align with the common good in every aspect of life. Sustainability is not just a goal but a social imperative that transcends our societies and presents us with both opportunities and obligations – future societies will either praise us or damn us for our actions today” observed Brent Perry, CEO, Sterling PlanB, Chair of ZESTAs Board of Directors. Only truly zero GHG emissions systems, solutions and technologies will be considered at this workshop. ZESTAs states that the technology to achieve true zero in all sectors of shipping exists today but that weak or misaligned policies and lack of finance are preventing these technologies from upscaling, achieving economies of scale and penetrating the wider market. “We need to stop throwing the ball out to 2050 and investing in half measures that won’t get us where we need to be. We need to invest in true zero now, upscale and shoot for 2030. If we don’t, we have no chance of stopping warming anywhere near 1.5. The IPCC report clearly states we’ve got a shot. We need to take that shot and act now to change policy and finance, allowing zero emissions ship technologies to get to market before 2030” said Madadh MacLaine, ZESTAs Secretary General The SHIP ZERO workshop will feature highly technical presentations, followed by discussions and brainstorming sessions, bringing together shipping stakeholders from; innovation, policy, finance, infrastructure, energy, and the wider shipping sector to combine solutions into an actionable road map. “Our intention is that the outcome of SHIP ZERO is an action plan, a navigational chart to true zero with waypoints based on realizable actions, available technologies, and implementable policies that will keep warming below 1.5 degrees” MacLaine continued. The SHIP ZERO workshop will demonstrate that marinized battery and hydrogen systems are market ready at multi megawatt scales, and that wind propulsion is being installed across the world fleet to delivers significant emissions reductions today. “Wind propulsion uses the power of the wind as a direct renewable energy source and is available everywhere at sea. Any energy taken from wind directly on ships by modern sail technology does not burden the infrastructure that ultimately will be powered by wave, sun and wind, reducing the renewable energy required to produce clean fuels. Wind assisted technology therefore makes all other technologies more feasible. ‘The answer my friends, is blowing in the wind’!” stated Frank Nieuwenhuis, eConowind, ZESTAs Board of Directors, Advisor More good news is that renewable energy and green hydrogen production infrastructure are being rolled out across the globe. From Scotland to Chile, from the United Arab Emirates to Monaco, governments are creating strategies that will achieve a price for green hydrogen that can compete with fossil fuels by the end of the decade. “If shipping is looking for that silver bullet, ZESTAs has a fully loaded chamber and we’re ready to fire” said MacLaine. In light of the "code red for humanity", declared by United Nations secretary-general Antonio Guterres in his response to the IPCC report, ZESTAs calls on governments and regulators to acknowledge that fully developed market ready zero emissions ship technologies exist by creating the policy frameworks necessary for these technologies to have a fighting chance of competing against incumbent fossil fuel technologies and achieve market availability before 2030. “I urge the governments of the world and each person living today to go “all in” – shift away from polluting activities and scale up climate solutions that deliver as close to zero emissions as possible. We still have the opportunity to mitigate the worst effects of climate change. Governments can change policies to support this goal. As individuals we can make changes in our lives directly and speak with our votes to ensure our governments are not watered down by misrepresentative interests that are not focussed on climate management.” Brent Perry, CEO, Sterling PlanB For additional information on SHIP ZERO 26, go to https://zestas.org/ship-zero/. Contact Details NAMEPA Carleen Lyden Walker +1 203-255-4686 executivedirector@namepa.net Company Website https://zestas.org/ship-zero/

August 15, 2021 10:08 PM Eastern Daylight Time

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Purify Fuel’s nanO2 ESG Combustion Catalyst Provides Immediate Reduction of GHG Emissions Addressing “Code Red for Humanity” Declared by IPCC Report

Purify Fuel

In a report issued this week, the IPCC (Intergovernmental Panel on Climate Change) issued a “Code Red for Humanity” citing that impacts from human activity are exceeding the limits set in 2015 for temperature increases. “Global warming of 1.5°C and 2°C will be exceeded during the 21st century unless deep reductions in carbon dioxide (CO2) and other greenhouse gas emissions occur in the coming decades” cited the report. In a world looking for solutions, the report recognized that “from a physical science perspective, limiting human-induced global warming to a specific level requires limiting cumulative CO2 emissions, reaching at least net zero CO2 emissions, along with strong reductions in other greenhouse gas emissions.” It further stated “Our report shows that we need to be prepared for going into that level of warming in the coming decades. But we can avoid further levels of warming by acting on greenhouse gas emissions,” said report co-chair Valerie Masson-Delmotte, a climate scientist at France’s Laboratory of Climate and Environment Sciences at the University of Paris-Saclay. Calling for immediate action, the report stated, “It is unequivocal that the increase of CO2, methane (CH4) and nitrous oxide (N2O) in the atmosphere over the industrial era is the result of human 10 activities and that human influence is the principal driver of many changes observed across the 11 atmosphere, ocean, cryosphere and biosphere.” Propelled by this sense of urgency, major industrial companies are turning to Purify Fuel’s nanO2 tm family of Combustion Catalysts to provide an immediate reduction in greenhouse gases. “With the world’s focus on developing immediate fossil fuel alternatives, we cannot lose sight of the reality that the majority of industries are still dependent on heavy duty diesel fuel applications and searching for ways to reduce emissions” stated John Carroll, Chief Executive Officer of Purify Fuel. “We are pleased that the immediate benefits of our nanO2 ESG Catalyst to help diesel and biodiesel fuel burn cleaner is being embraced by these industries to reduce GHG levels immediately”. Purify Fuel has been identified as one of the world’s most innovative sustainable technology companies. Its nanO2 Combustion Catalysts provide a transitional solution that will help fight climate change until alternatives are invented. It successfully reduces CO2, methane and nitrous oxide, which together represent 98% of all greenhouse gases. The product has been extensively tested since the middle of last year and has been aggressively launched across multiple industries (rail, marine, oil and gas, and mining). Since 2018 it has treated 75MM gallons of diesel removing the equivalent emissions produced by more than 200,000 automobiles. Purify Fuel uses patented nanotechnology-based rare earth oxides to help large diesel operators save money and reduce emissions. Purify Fuel’s nanO2 ESG Catalyst® are custom blended to optimize diesel fuel, biodiesel and dual-fuel blends for marine, fracking, military, mining, power generation, and rail markets. The combustion catalysts increase energy harvested from each gram of fuel while reducing particulate matter emissions and soot created by incomplete combustion. Purify Fuel works directly with large consumers of diesel and biodiesel fuel to help them save money, increase power, and reduce emissions. Contact Details Purify Fuel Carleen Lyden Walker +1 203-260-0480 c.walker@purifyfuel.com

August 11, 2021 08:15 AM Eastern Daylight Time

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Enter Africa: Versus Africa seals fundraise as it paves the way for companies to access markets with ease

Versus Africa

Africa presents a $2.1 trillion consumer spending market for businesses seeking to explore new opportunities for their products and services. Enabling businesses to enter the continent is Versus Africa, a consumer insights platform, that has today announced a $850k pre-seed capital fundraise as it scales operations to support companies in Africa and around the world as they launch their products and services across Africa. A Techstars 2019 cohort start-up, Versus Africa helps brands get closer to their consumers by obtaining key insights and helping them make better business decisions. Versus combines online and offline consumer data to give brands actionable and competitive insights for the African market. Versus counts brands such as Pizza Hut, Vodacom among others and has partnered with several global agencies including R/GA to support their campaigns. The Versus Africa platform improves the go-to market strategy and approach of businesses selling in the continent. Through their unique African language sentiment analysis, the technology captures consumer insights using online (social listening and online brand tracking) and offline data trends (conducting in-person surveys through several thousand local scouts) to help brands inform, engage and adapt their product and service strategies. They ‘listen’ (for sentiment, trends and feedback) and then ‘ask’ (for opinions, about behaviours and motivations) to offer a complete insights package for businesses. Kemdi Ebi, CEO and Co-Founder of Versus commented: “We’ve purposely built our tool to help businesses “'listen” and ''ask” the African consumer to get true engagement and actionable insights. We’re helping them make sense of the thoughts and opinions of African consumers from varying backgrounds. For those who speak in different African languages and slang, we're able to accurately identify sentiment, trends and opportunities when we “listen” online. With real-time market research and unique patented tools that translate the complexity of local languages and cultures, Versus offers actionable insights to businesses that want to make their African market entry or continuing existence a success.” The complex nature of the continent with multiple languages, varying socio-political communities and cultural nuances means it has long been difficult for companies to be successful across multiple countries. Versus Africa offers a fresh lens into the market opportunity with their unique and dynamic research approach. “We have blended technology with boots on the ground to offer the purest insights to companies using Versus Africa. For the first time, businesses near and far are able to make better decisions on their product strategy in the continent. We are particularly excited because as we scale further, we are in pole position to be the go-to homegrown solution for easy, flexible and accurate research for the plethora of new local businesses cropping up across the continent” added Kemdi Ebi. Commenting on investing in Versus Africa, the MD of Techstars London Eamonn Carey said: "For the longest time, it’s been apparent that there is huge potential in markets throughout Africa - but one of the big challenges has always been getting real, detailed, granular data about users, habits, opinions and more. The Versus Africa platform helps local, regional and global brands get real, meaningful answers to their questions - helping them launch, grow and scale more effectively across the continent. I was incredibly impressed by the team, the tech and the vision they had to use a combo of tech and people to gather an incredible dataset for their customers." Various global research businesses have reported on Africa’s macro trends and geo-political events. Before Versus, there have been few that have achieved true regional and local market insights for businesses to make informed decisions. “How many Africans own and operate research in Africa? Not many. Africa deserves a local intelligence research edge born from within. There have been international research agencies and insights tools that have tried to explore Africa but only from a distant and macro lens, now, for the first time businesses will get true local insights to help them enter key markets across the continent. I hope our launch and growth propels more like-minded tech-focussed Africans to help grow this research industry” concluded Kemdi Ebi. About Versus Africa Versus Africa helps brands get closer to their consumers by obtaining insights and helping them make better business decisions. Versus combines online and offline consumer data to give brands actionable and competitive insights for the African market. Versus has served brands such as Pizza Hut, Vodacom among others and have partnered with several global agencies including R/GA.Versus Africa, a 2019 Techstars cohort startup, was recognised by Cannes Lion Festival for Innovation and it was the first African company to showcase at Slush Tokyo 2019. Contact Details Versus Africa Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com

August 11, 2021 08:00 AM Eastern Daylight Time

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